The Outliers Project was started to highlight individuals, outliers, and dreamers who dared to create and to innovate. From artists and musicians, to action sports athletes and entrepreneurs these individuals are the driving force behind the movements that will inspire and change the way we interact with the world around us. The Outliers Project is about seeing what you see in the world that excites all of us, and diving into issues and topics relevant to our lives. The ideas behind the peop ...
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Outliers Project By We Are Unicorns Podcasts
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Episode 26: Building the Future Without Burning It Down, Johannes Ariens on Sustainable Innovation
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In this episode of The Outliers Project, Molly Hawkins sits down with entrepreneur and systems thinker Johannes Ariens, whose career spans military contracting, hospitality, and now zero-emissions transportation. From transforming forgotten motels into outdoor community hubs with Loge Camps, to reimagining the RV industry through Routeline, to lead…
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Episode 25: CEO of Burton Snowboards Donna Carpenter
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38:30
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Role model to all women, mentor and CEO of Burton Snowboards, i have always admired Donna Carpenter and finally got a chance to sit down with her for a conversation to dissect the industry and discuss how we get more women into action sports.
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Episode 24: Kim Woozy on Representation and the Power of Women’s Stories
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In this episode of The Outliers Project, Molly Hawkins talks with Kim Woozy, founder of MAHFIA, about reshaping the action sports industry through visibility, equity, and storytelling. From early skate videos to leading diversity initiatives, Kim has championed women’s voices in spaces that long excluded them. She shares how representation isn’t ju…
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Episode 23: Capita Snowboard's Blue Montgomery
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Quitting your job at 26, buying a house, and starting a snowboard company all within a couple months might be a recipe for disaster for most people, but Blue Montgomery has managed to make it work. As the founder and owner of Capita Snowboards, Blue has grown the company from a garage in West Seattle to where it is today. Now on the verge of releas…
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Episode 22: Shaney Jo Darden The Face Behind the Keep A Breast
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As much as controversy can kill a company, it can also shine a positive spotlight on it. That’s what happened to Shaney Jo Darden’s Keep A Breast Foundation™, thanks to their “I Heart Boobies” bracelets. Since 2000, Keep A Breast has worked raise breast cancer awareness for a group who stereotypically tends to not think about those kinds of things:…
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Episode 21: KC Deane Keeping "Social" in a media world
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In a world full of professional athletes in all sports, it can be hard to stand out from the rest. Athletes have been constantly moving towards self-promotion on social media as a way to update their fans on their lives, interact with them on a more personal level, as well as reach out to potential new fans. Pro skier and pro mountain biker, KC Dea…
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Episode 20: Snowboard Connection's John Logic on "Taking Chances"
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John Logic built a life and lifestyle our 14-year-old selves could have only dreamt of. From a career as a radio disc jockey and opening Seattle’s first snowboard shop, Snowboard Connection, to uniting a community, John helped pioneer an industry that many thought and hoped was just a phase. For those of you who were out of diapers in 1990, you wil…
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Episode 19: Boarding for Breast Cancer: Keeping Soul in the Cause with Liza Tagliati
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In this episode I sit down with Liza Tagliati of Boarding for Breast Cancer (B4BC) to trace how a 1996 snowboard and music festival grew into a leading youth nonprofit. Liza shares how B4BC keeps authenticity at its core, making real conversations about health accessible through action sports. They talk about sustaining impact, empowering young wom…
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Episode 18: Base Jumping with Pioneer Doug Frutos
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Friend and Seattle fabricator and metal worker by day, base jumper by night, shares his story about this fringe sport and how he got into it.... and what it's like to own a bridge? Owner of Young's High Bridge Vertigo Bungee in Kentucky River Doug Frutos joins me to share his story!
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It’s a model we are all familiar with by now thanks to Tom Shoes and we continue to see more and more companies that are about MORE than just sales. Rory Rogan started Be Packs as a senior at the U.S. Merchant Marine Academy. Behind the closed door of his dorm room, Rory designed, sewed, and created the first Be Pack, a simple yet durable backpack …
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Episode 16: Anurag Gupta – The Difference Engine, more than Redefining Mens Underwear with MyPakage
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Anurag Gupta, CEO of MyPackage and founder of The Difference Engine, lays out a simple idea with big consequences: give people permission to play, then build a company that actually helps them do it. We dig into how MyPackage turned technical design into life-changing men’s underwear, and how the larger mission is to create the best company on eart…
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Episode 15: Crispin Cannon Taking Snowboard Photography to Magazine Publishing
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Crispin Cannon has spent his career chasing light, storms, and stories across the mountains. As a photographer and partner at King Snow Magazine, he’s helped define how snowboarding is seen—and how it sees itself. In this episode, Crispin talks about the creative process behind capturing the culture, the balance between art and authenticity, and wh…
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Episode 14: DUO XY Blurring the line between athleticism and art
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Duo XY isn’t just a trapeze act—they’re a study in balance, vulnerability, and absolute trust. This world-class duo has captivated audiences with their gravity-defying performances that blur the line between athleticism and art. In this episode, we talk about the discipline behind the beauty: how they train, communicate, and sustain creative partne…
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Episode 13: The Service Board Redefining What Outdoor Access Can Do For Youth
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The Service Board has been shaping young leaders in Seattle through a simple but powerful formula: mentorship, community, and snowboarding. In this episode, we sit down with the organization’s Executive Director and Program Manager to talk about how they’re redefining what outdoor access and youth leadership look like today. From tackling systemic …
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Episode 12: Lynsey Dyer on being a Professional Skier & Radical Self Acceptance
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Lynsey Dyer has spent her life chasing big lines and bigger purpose. As one of the most recognized female skiers in the world and the co-founder of SheJumps.org, she’s built a legacy that goes far beyond first descents. Today, Lynsey continues to push boundaries in how women show up in outdoor spaces—through art, mentorship, and unapologetic authen…
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Episode 11: Kohl Crecelius of Krochet Kids talks about Creating for a Cause
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Kohl Crecelius is a social entrepreneur and the co-founder of Krochet Kids, the globally recognized brand that turned handmade hats into a movement for empowerment. In this episode, we talk about building purpose-driven businesses long before “social impact” was a buzzword, what it really takes to create sustainable change in global supply chains, …
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Episode 10: How Love for Action Sports & Their Talents birthed Electric Coffin
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In this episode Duffy De Armas, Stefan Hoffman and Justin Kane Elder share their story on how their passion for skateboarding and snowboarding intersected with their innate talents to evolve into one of the most unique art and creative collectives and businesses of our time. Stefan Hoffman - Partner of Electric Coffin, Co-Founder of Spacecraft Coll…
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Episode 9: Jackie Montgomery on how to go from X-Games & Street League Announcer to NFL & MLS
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How does one go from studying to be a teacher in college to becoming a host on FuelTv (RIP), announcing for Xgames & Street League....to host and announcer for the Seattle Seahawks and the Seattle Sounders? Jackie Montgomery joined me in this episode to tell you how she did it!
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Episode 8: Tapping into Steven Kotler and Flow State
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Author and Journalist Steven Kotler shares his research on Flow State and the journey that led him from being immobile and suicidal to creating a body of work that has helped us understand "peak performance", how flow shortens the pathway to mastery and how to harness it. Author of "Abundance", "The Rise of Superman", "Stealing Fire". Flow state is…
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Episode 6 - An In Depth Conversation With Snowboarding Pioneer Donna Carpenter
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Role model to all women, mentor and Owner & Chair of the Board, Burton Snowboards, i have always admired Donna Carpenter and finally got a chance to sit down with her for a quick chat about women in action sports. Donna and her husband Jake Burton Carpenter founded Burton Snowboards in 1977. Burton is credited (amongst others, see interview with Br…
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Episode 4 - BASE, Bungee And Other Jumping With Pioneer Doug Frutos
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Friend and Seattle fabricator and metal worker by day, base jumper by night, shares his story about this fringe sport and how he got into it. From owning a bridge in Kentucky that he and his friends bungee jump off of (and you can to) to his late night mis-adventures, you won't want to miss this one!…
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Episode 3 - Action Sports Careers With Legendary Snowboarder Maxx Von Marbod
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Join me as i sit down to talk Action Sports Careers With Legendary Snowboarder Maxx Von MarbodBy Molly Hawkins
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Episode 7- Co-Founder of Caravan Outpost & Snowboarding Pioneer Brad Steward
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This episode unpacks the roots and history of snowboarding, the sport that shaped my life and career. Brad Steward is a living legend, amazing human and entrepreneur. Brad made his mark by helping to bring snowboarding on to the world stage. Inspiring a generation, employee countless dreamers, and would be career shredders. He's since moved on to q…
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Episode 5 - Women In Action Sport Feat. Kim Woozy of Mahfia.com
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Kim Woozy is a legend in action sports, and a game changing contributor for women in skateboarding. She is a skateboarding industry alum, Founder of Mahfia.com, former Director of Partnerships for Skate Like a Girl, TedX panelist and an incredible human. Enjoy this early conversation with her!By Molly Hawkins
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Episode 2 - Youth And Action Sports With The Service Board
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This Episode of Outliers Project features Khalil and Ashley Miller, former Executive Director and Program Coordinator of The Service Board as they share how they shape and mold minds and empower youth through snowboarding, skateboarding and art!By Molly Hawkins
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Episode 1 - The Changing Face Of Action Sports Films w/ Bryce Phillips & Jesse Burtner
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25:23
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For our very first episode, we sat down with two industry shapers to take stock of a shifting moment. Bryce Phillips, founder of evo, and Jesse Burtner, creative director behind Think Thank and longtime Mervin Mfg collaborator, unpack how the action sports world has changed: retail moving from core shops to omnichannel, media jumping from DVDs to Y…
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