Best PLAY Radio, published by Work & PLAY Entertainment Podcasts (2025)

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Business Website SEO Fundamentals: Wix vs WordPress vs Shopify vs Squarespace with SEO Expert, Favour Obasi-ike 1:18:12

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1d ago1:18:12

1:18:12

🕸️ Website SEO: Wix vs WordPress vs Shopify vs Squarespace with SEO Expert, ⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS This episode extensively discusses Search Engine Optimization (SEO) fundamentals, particularly for websites built on platforms like Wix, WordPress, Shopify, and Squarespace emphasizing the critical role of structured data and blog tags for imp…

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Mastering Search Engine Optimization (SEO) Fundamentals: On Page SEO, Off-Page SEO, and Technical SEO for Best Marketing Visibility on Search Algorithms with SEO Expert, Favour Obasi-ike 1:02:40

1d ago1:02:40

1:02:40

Search Engine Optimization (SEO) Fundamentals: On Page SEO, Off-Page SEO, and Technical SEO for Best Marketing Visibility on Search Algorithms with SEO Expert, ⁠⁠⁠⁠Favour Obasi-ike, MBA, MS In this episode on "SEO Fundamentals", Favour discusses the critical role of Search Engine Optimization (SEO) in online visibility for business growth and long-…

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The Podcast SEO Blueprint for Branding and Business Growth with SEO Expert, Favour Obasi-ike 53:57

4d ago53:57

53:57

The Podcast SEO Blueprint for Branding and Business Growth with SEO Expert, Favour Obasi-ike, ⁠⁠⁠Favour Obasi-ike, MBA, MS In this episode, we start an in-depth guide to podcast SEO for 2025-2026, emphasizing strategies for business growth through podcasting. It outlines the "low effort, high impact" approach, highlighting the importance of wide di…

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Maximize ROI: SEO vs PPC Strategies for Business Growth with SEO Expert, Favour Obasi-ike 1:05:49

6d ago1:05:49

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Maximize ROI: SEO vs PPC Strategies for Business Growth with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MS In this enlightening episode, we delve into the ROI strategies of SEO versus PPC, equipping businesses with the knowledge on how to optimize their advertising efforts. SEO, known for its long-term benefits, plays a critical role in building website …

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Pinterest SEO Hacks: Drive High-Quality Traffic, Leads, and Sales with SEO Expert, Favour Obasi-ike 1:06:05

7d ago1:06:05

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Pinterest SEO Hacks: Drive High-Quality Traffic, Leads, and Sales with SEO Expert, ⁠Favour Obasi-ike, MBA, MS In this episode, we cover barrier-free information on marketing trends you need to know in 2025 using Pinterest SEO as a powerful, yet often underestimated, tool for driving traffic, leads, and sales for businesses. I highlight Pinterest's …

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AI SEO Secrets: Learn How AI and SEO Work Together for Better Online Marketing Results with SEO Expert, Favour Obasi-ike 47:03

8d ago47:03

47:03

🤖 AI SEO Secrets: Better Online Marketing Results with SEO Expert, Favour Obasi-ike, MBA, MS In this episode, I explore the intersection of Artificial Intelligence (AI) and Search Engine Optimization (SEO), emphasizing how integrating AI into websites through code and scripts is becoming crucial for online visibility. I highlight the importance of …

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AI SEO: Meet Apple iPadOS 26 Local Capture and Etheo.co; AI Visibility Tool with SEO Expert, Favour Obasi-ike 57:50

9d ago57:50

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🤔 AI SEO: Local Capture, Etheo.co, and Podcast Strategy with SEO Expert, Favour Obasi-ike, MBA, MS In this episode, ⁠Favour Obasi-ike, MBA, MS⁠ discusses SEO (Search Engine Optimization) and its evolving landscape, particularly in the realm of AI (Artificial Intelligence) and voice search with a new tool! I introduce a "trio" of concepts: Local Cap…

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Mastering SEO: Small Business vs Large Business SEO Tactics and Strategies with SEO Expert, Favour Obasi-ike 1:08:55

11d ago1:08:55

1:08:55

In this episode, Favour Obasi-ike, MBA, MS offers comprehensive advice on mastering Search Engine Optimization (SEO) for businesses of all sizes. This episode focuses on the importance of strategic content creation, including evergreen and seasonal articles that foster brand equity through affiliations and provide valuable information to users. Key…

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Monetize Your Email List Effectively (Stress-free): Strategies with SEO Expert, Favour Obasi-ike 1:54:32

12d ago1:54:32

1:54:32

📈 Email List Monetization: Community, Content, and Connection Email marketing strategies for businesses, emphasizing the importance of monetizing email lists stress-free. The speakers discuss the necessity of a professional email address linked to a domain, and the value of a well-maintained email list that includes other businesses. Key advice inc…

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Mastering Google Search Console (Google SEO) and SEO Gets for Effective SEO with SEO Expert, Favour Obasi-ike 1:04:08

13d ago1:04:08

1:04:08

Learn how Google Search Console helps businesses maximize site visibility and monetize email lists. In this episode, we discuss the critical role of Google Search Console and SEO Gets for establishing a strong online presence and driving business growth. We highlight how these tools enable businesses to track website performance, understand user be…

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SEO Expert Advice: Mastering Six Core Pillars of SEO with Favour Obasi-ike 1:43:26

15d ago1:43:26

1:43:26

In this episode, we dive deep into the Six Pillars of SEO for digital marketing business success; an essential ultimate guide for anyone looking to enhance their digital presence for evergreen sustainability online. Hosted by Favour Obasi-ike, MBA, MS, we’ll explore how mastering these strategies can elevate your online marketing efforts and drive …

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Optimize Your Website for AI: ChatGPT Enhancement Tips with Favour Obasi-ike 58:19

20d ago58:19

58:19

🌐 Website Foundations for AI Visibility and Authority SEO with ChatGPT conversations from this Clubhouse audio replay will help you focus on marketing and online visibility for AI indexing. I emphasize the crucial role of having a website for businesses and individuals aiming to be found and highly ranked on platforms like ChatGPT. (You need a webs…

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Clubhouse Plus Subscription: Joining or Nah? Breaking Down App Plans for $4.99/mo or $49.99/yr (Explained) with Favour Obasi-ike 2:00:05

23d ago2:00:05

2:00:05

Clubhouse Plus Subscription: Joining or Nah? Breaking Down $4.99/mo or $49.99/yr on Clubhouse App (Explained) with Favour Obasi-ike This Clubhouse Plus conversation primarily discusses the new Clubhouse Plus subscription, outlining its features such as anonymous room entry, multiple profile links and images, and profile view tracking. The participa…

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Clubhouse Plus: New Pro Feature for Social Audio Users | $4.99/mo or $49.99/yr | Joining or Nah? with Favour Obasi-ike 58:52

29d ago58:52

58:52

🆕 Maximizing Clubhouse with Plus Features: This conversation within the Clubhouse app, primarily discussed the newly launched "Clubhouse Plus" subscription. I enthusiastically highlighted the features like increased profile links, the ability to use multiple profile pictures, the option to listen anonymously in rooms, and crucially, the addition of…

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Podcast Optimization: How to Take Podcast Marketing Seriously (High-Value Content) with Favour Obasi-Ike 54:32

1M ago54:32

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🗣️ Serious Podcasting for Business Success! (For Serious People Only) Learn SEO for podcasts using seo tactics and marketing best practices that improve your digital audio content delivery with timeless content which ultimately improves your voice branding online. From curating local content to international content, your workflow optimization will…

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Top Questions Business Owners Ask Before Hiring SEO Specialists or SEO Agencies with Favour Obasi-ike 1:00:58

1M ago1:00:58

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🔍 Mastering SEO with Essential Questions This Clubhouse audio recording, focusing on "Top questions business owners ask SEO specialists," provides guidance on how businesses can find and evaluate SEO specialists. I stress the importance of a well-structured website as a foundational asset before pursuing SEO. Key topics covered include the need to …

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Google SEO vs Pinterest SEO (Search Engine Optimization) for Online Businesses with Favour Obasi-ike 2:09:58

1M ago2:09:58

2:09:58

Google Search Engine Optimization (SEO) vs Pinterest Search Optimization (SEO) for Businesses focuses on the importance of search engine optimization (SEO) for businesses, contrasting Google SEO and Pinterest SEO. I emphasize that Google is used for high-intent searches (immediate answers), while Pinterest is used for planning and discovering inter…

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💆💆🏾 Building Trust for Massage Spa Therapy with Cameron Richards, LMT at Somatic Massage Therapy & Spa in Floral Park, NY and Favour Obasi-ike 26:03

2M ago26:03

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Meet Cameron Richards, an honest and hard-working New York State licensed massage therapist and owner of Somatic Massage Therapy. Did you know that the Greek word "Somatic" means relating to the body, especially as distinct from the mind. Cameron shares his origin story in the field, explaining how a job loss led him to pursue massage therapy despi…

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Earned Media Opportunities for Search Engine Optimization and Public Relations with Favour Obasi-ike 1:34:08

2M ago1:34:08

1:34:08

Earned media opportunities for SEO (Search Engine Optimization) and PR (Public Relations), specifically discussing how to create "power pages" on your website is in this episode. Focusing on the importance of having a strong online presence to leverage media features effectively, emphasizing that sending traffic to your own website first is crucial…

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SEO Masterclass: Breaking Down Keyword Optimization with Favour Obasi-ike 1:25:49

2M ago1:25:49

1:25:49

Decoding Digital Visibility Through Keywords This discussion centers on the importance of keywords in online visibility and search engine optimization (SEO) emphasizing that keywords are the "keys" people use to find information, products, and services online, comparing them to keys for a car or house. The conversation highlights the need for busin…

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Mastering the Art of Life Awareness and Self-Actualization with 🇧🇦 Igor SF Walker 🧘🏽‍♂️ and Favour Obasi-ike 🧘🏽‍♂️ 37:31

2M ago37:31

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This podcast conversation between Favour Obasi-ike and Igor SF Walker focuses on Igor's transformative life journey, detailing his experiences surviving the Bosnian War, pursuing a career in healthcare data analytics in the U.S., and undergoing a personal crisis that led to a radical shift in his perspective and pursuits. He discusses concepts of s…

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Audio Advertising 🎙️ vs Video Advertising 🎥 with Favour Obasi-ike 56:43

2M ago56:43

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This seo guides session focuses on audio advertising versus video advertising highlighting the importance of strategic ad placement and targeting over the sheer amount of money spent, emphasizing that research and data analysis are crucial for success. P.S. Vibe's web link 🔗 has an affiliate link as a Vibe partner. Examples of platforms like Spotif…

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How Do Backlinks Work for Link 🔗 Feed Optimization with SEO? 🔍 A Conversation with Favour Obasi-ike 📈 1:03:23

2M ago1:03:23

1:03:23

🔗 Backlinks: SEO Power and Feed Optimization in 2025 This topic focuses on the strategic importance of backlinks for search engine optimization (SEO) emphasizing that backlinks act as "votes" for a website, boosting its credibility and visibility to search engines like Google. Ethical "white hat" SEO practices for earning backlinks are advocated ov…

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Best AI Video Generators 2025: Your Guide to Cutting-Edge Video Creation (AI Conversation) 🤖 11:16

2M ago11:16

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The top AI video generators anticipated for 2025 is all here. It evaluates various tools, highlighting their best uses, platform availability, free plan options, and unique features. They compare generators like Sora, Runway, and Synthesia, noting their strengths in areas such as ease of use, customization, and specific AI capabilities like avatars…

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🏗️ seo guides: business structuring for interactive sessions online 📈🔍 with Favour Obasi-ike 55:05

2M ago55:05

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🏗️ Structuring Your Online Business for Interactive Growth This audio recording features a Clubhouse session from the Marketing Club focusing on business structuring online for interactive engagement. We discussed the importance of a solid online foundation, particularly websites, for attracting and retaining customers. Key themes include search en…

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Overcoming Identity Crisis: Through the Lens of a 21st Century Pastor's Kid Book 📕 Dive with Goodnews Obasi-ike and Favour Obasi-ike (Brothers Edition) 38:53

2M ago38:53

38:53

This podcast episode is special! Listen to my brother, Goodnews Obasi-ike break down the concept and vision of his first book (now available on Amazon) Buy Now on Amazon: Overcoming Identity Crisis: Through the Lens of a 21st Century Pastor's Kid This is a conversation between brothers (us) where Goodnews Obasi-ike discusses his book, "Overcoming I…

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💡Converting Website Visitors into Loyal Subscribers with Favour Obasi-ike 🚀 50:37

2M ago50:37

50:37

This episode discusses strategies for converting website visitors into subscribers by emphasizing the importance of valuable content and consistent engagement. I highlight the significance of understanding visitor behavior, utilizing tools like happierleads.com for backend data, and implementing frontend methods like pop-ups. Updating website conte…

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Power Pages 📑 | 💡 Fueling Your Website Traffic 🚀 and Long-Term Loyalty with Favour Obasi-ike ✅ 1:13:54

2M ago1:13:54

1:13:54

This podcast episode discusses the concept of "power pages" as a crucial SEO tactic for generating consistent website traffic and fostering long-term audience loyalty. I explain that power pages are comprehensive, in-depth resources on specific topics, utilizing various media formats like text, audio, and video to cater to different learning styles…

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🚀 Demystifying SEO Course Review: Video Testimonial with Soda Khan [Course Link Inside] 🔗 0:58

2M ago0:58

0:58

This 🚀 Demystifying SEO Course Review: Video Testimonial with Soda Khan, podcast host on The Success Palette show, features a testimonial from Soda Khan who recently completed the Demystifying SEO course led by Favour Obasi-ike from ⁠Work and PLAY Entertainment⁠. >> [Course Link Here] << She emphasizes that while advertised as an SEO course, the co…

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seo for restaurants 🥘 how dish keywords work 🍱 for businesses with Favour Obasi-ike 🥗 1:06:06

3M ago1:06:06

1:06:06

🍽️ Restaurant SEO: Connecting Food and Online Visibility This Clubhouse audio discussion centers on search engine optimization (SEO) strategies specifically for restaurants. I bring up the importance of a restaurant's online presence, particularly a website, and its connection to search engines and review platforms. Key topics include optimizing we…

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ceo marketing with seo guides 🔍 for business development with Favour Obasi-ike 🎙️ 1:27:06

3M ago1:27:06

1:27:06

🎙️ CEO Marketing: SEO for Business Growth This audio recording explores CEO marketing through search engine optimization strategies for business growth. I emphasize the importance of CEOs actively engaging in marketing and leveraging SEO not just on search engines like Google, but across various online platforms. A key strategy discussed is ensurin…

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demand generation vs lead generation 📥 for evergreen 🌳 online growth with Favour Obasi-ike 🔊 1:13:06

3M ago1:13:06

1:13:06

📢 Creating Demand: The Foundation of Marketing and Leads using demand generation and lead generation This audio recording captures a live Clubhouse discussion centered on demand generation as a crucial element preceding lead generation in marketing. We emphasize the importance of creating interest and awareness before expecting leads to materialize…

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monetize email list: 📥 how to start, grow, and earn money 💰 using email marketing with Favour Obasi-ike 2:19:17

3M ago2:19:17

2:19:17

Monetizing email lists through building genuine connections requires offering high value, solutions, and clear calls to action. We importance of email list segmentation for personalized targeting and navigating challenges posed by stricter inbox filtering from providers like Google and Apple. Utilizing the right email marketing platform with strong…

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📍 Local SEO for Law Firms and Business Growth Strategies with Lindsey Busfield and Favour Obasi-ike 24:28

3M ago24:28

24:28

Lindsey Busfield, co-owner of Optimize My Firm, a company specializing in SEO for law firms, speaks with Favour Obasi-ike on how to grow your business locally using search engine optimization. Lindsey Busfield recounts her unconventional journey into the SEO world, beginning with marketing for an Amish egg company before transitioning to legal mark…

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📥 Email Best Practices: Email Marketing 101 and Email Marketing 201 | Interactive Sessions with Favour Obasi-ike 📈 58:53

3M ago58:53

58:53

This Clubhouse audio recording captures a live discussion about email marketing strategies and best practices. We explore the importance of building and nurturing email lists, highlighting both traditional and non-traditional methods. Key topics include content creation for email, the significance of data analysis in timing outreach, and the value …

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🧩 Unveiling Neurodivergent Strengths & "Dropped in a Maze: My Life on the Spectrum⁠" Book Talk 📕 with Sonia Chand and Favour Obasi-ike 20:31

3M ago20:31

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Sonia Chand is a neurodivergent author, podcaster, and mental health expert. Sonia is also a licensed psychotherapist offering specialized coaching services designed to empower individuals to navigate social interactions, build meaningful connections, and foster self-confidence. Whether supporting neurodivergent individuals with socio-emotional cha…

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📧 Email Marketing: Campaigns vs. Workflows for High Sender Reputation Scores with Favour Obasi-ike 48:23

3M ago48:23

48:23

This episode critically breaks down the differences between email campaigns and email workflows for business marketing. I emphasize that email marketing is directly linked to sales and aims to clarify the fundamental differences between these two strategies. Email campaigns are presented as scheduled, frequent communications for broad audiences, ak…

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Email Marketing SEO: The Money 💸 is in the List 📧 with Favour Obasi-ike 59:16

3M ago59:16

59:16

This audio focuses on the significance of email marketing SEO for business growth. The speakers emphasize building quality email lists, highlighting strategies like quizzes and social unlocks to gather primary contact information. We explore techniques for effective email engagement, including segmentation, personalized content, and attention to em…

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🎥 Pinterest SEO: The Power of Pinterest Search 📌 for Businesses with Favour Obasi-ike at Cre8tive Con Keynote 2025 [Video] 25:01

3M ago25:01

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Looking for the best Pinterest SEO practices to save you a tonne of time and money while growing your business? Watch me, on video, break down in 25 minutes, how Pinterest Business works as a visual search engine at Cre8tive Con in Intercontinental Hotel, Downtown Chicago. Watch this video on YouTube Unlisted: https://www.youtube.com/watch?v=Pu7TmB…

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Small Business Advertising: Organic 🌱 vs. Paid Strategies 💰 with Favour Obasi-ike 1:23:35

3M ago1:23:35

1:23:35

This episode will help you understand the differences between organic and paid advertising strategies for small businesses. We share insights on effective strategies, such as zip code marketing on Pinterest and the long-term value of SEO and content creation. The discussion also touches on data analytics, avoiding wasted ad spend, and the significa…

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🤖 Navigating the New Google AI Mode for Competitive Share of Voice Branding with Favour Obasi-ike 1:16:56

3M ago1:16:56

1:16:56

Meet Google AI mode, a new search experiment requiring application for access (which I got today). This feature provides AI-powered responses and follow-up capabilities, akin to other AI tools. I emphasize the importance for businesses to understand this shift, highlighting the necessity of a strong technical SEO foundation and relevant content to …

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🎨 Design, Branding, and Expert Marketing Insights for Business Owners with Lisa Galea 🇦🇺 and Favour Obasi-ike 42:01

3M ago42:01

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Welcome to a fiery 🔥 conversation between Lisa Galea, a design and advertising expert from Australia, and the host of the "We Don't PLAY" podcast, Favour Obasi-ike. About Lisa Galea Lisa Galea a creative alchemist and serial entrepreneur based in the Byron Bay Hinterland, Australia. With over 30 yr experience in the adverting and design industry, L…

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SEO vs CRO: Website Heat Mapping with Microsoft Clarity for Business Growth Explained 📈 by Favour Obasi-ike 59:51

3M ago59:51

59:51

The importance of understanding user behavior on business websites using tools like heat mapping, specifically highlighting the free platform Microsoft Clarity, is vital for high conversion rates. The conversation emphasizes how analyzing clicks, scrolls, and attention on web pages can reveal valuable insights for optimizing content and improving u…

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From 6 Years to 6 Months: Speed Track 🏎️ Your Book Publishing 📚 with Porsché Mysticque Steele and Favour Obasi-ike 24:53

3M ago24:53

24:53

“Storytelling is the key to unlocking your greatness.” ⁠Porsché Mysticque Steele is an Award-Winning Book Coach, TEDx Speaker, Independent Publishing Expert. I transform CEOs and Coaches into Thought Leaders by helping them publish highly-influential and impactful books. I support organizations with improving their team's productivity by strengthen…

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💡 Marketing in 2025: Content SEO vs Social Media Marketing with Favour Obasi-ike 1:14:25

3M ago1:14:25

1:14:25

Marketing in 2025 can be daunting so I connected with my Marketing Club on Clubhouse App and discussed content SEO marketing versus social media marketing for businesses in 2025. Connect with Favour Obasi-ike on LinkedIn here >> Book a SEO Marketing Discovery call with Favour Obasi-ike on Calendly here >> We emphasize the importance of creating bot…

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📈 LinkedIn Success Story: How to Build and Sustain a Wealthy 6-Figure Business Lifestyle with Shara Ruffin, LCSW 🇺🇸 and Favour Obasi-ike 28:16

4M ago28:16

28:16

This podcast episode features Shara (LCSW, QCSW, ACSW, C-SWHC, BC-TMH) Ruffin, a LinkedIn expert, who shares her journey of building a high 6-Figure brand on the platform. Connect with Shara with her on social media here >> She discusses her early days as a therapist sharing mental health content, eventually embracing video to connect with her audi…

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Discovering Content Radar AI 🤖 / Schedule Your Social Media Posts using AI with Katia Yakovleva 🇩🇪 and Favour Obasi-ike 18:23

4M ago18:23

18:23

Katia Yakovleva discusses Content Radar, an AI-powered workspace designed to give marketers superpowers by streamlining content creation and repurposing. Start Using Content Radar AI today: https://contentradar.ai/ The tool aims to automate marketing operations, enabling users to efficiently create omni-channel content for platforms like LinkedIn a…

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🏡 Redesign your Home with Style: Interior Design Tips with Nelly Golddy 🇬🇭 and Favour Obasi-ike 25:53

4M ago25:53

25:53

Happy International Women's Day and Happy Women's History Month! I just want to say on behalf of the We Don't PLAY community, we appreciate our women and every woman listening to this, thank you for being here and making a great impact in our world!!! 🌎 Welcome our first guest of the day (we have a 3 episode day run to celebrate our women), Nelly G…

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Why Do Small Businesses Need SEO? 🔎 A Comprehensive Guide for Small Businesses with Favour Obasi-ike 🎙️ 1:06:29

4M ago1:06:29

1:06:29

Why do small businesses need SEO? It's a money or time factor. In my podcast, I explore the necessity of search engine optimization (SEO) for small businesses. I emphasize that SEO is crucial for competing with larger companies that heavily invest in paid advertising. I highlight the importance of answering customer questions through content creati…

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SEO Sundays: Landing Page Optimization with Favour Obasi-ike 📑 1:36:31

4M ago1:36:31

1:36:31

Welcome to SEO Sundays where we will cover the importance of a landing page and how it is supposed to be optimized for search engines. Key SEO Factors to Consider: Landing Page Definition and Differentiation: A landing page is defined as a highly specific, targeted page with a clear singular goal, distinct from other website pages like blogs, produ…

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