Blue Square SEO & Digital Marketing is here to help businesses with their online marketing. We will be providing hints, tips and advice on all things digital marketing and help you and your business get more customers, clients, patients or sell more products. We will be covering such internet marketing topics as: - SEO (Search Engine Optimisation) - Local SEO (Getting your business into Google Maps 3 Pack) - Reputation Management & Marketing (how to build a 5 star online reputation) - Social ...
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Paul Birkett Podcasts

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7 Marketing Ideas For Small Business on How To Increase Sales
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7:27Welcome to episode 38 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about 7 marketing ideas for small business on how to increase sales. Many marketing strategies today need you to have a large marketing budget, yet, there are ways to increase your sales that do not cost you anything, just time, and those …
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How To Promote Your YouTube Videos For FREE - 6 Ways
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4:05Welcome to episode 37 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about how to promote your YouTube videos for FREE by using social media. Using Social Media to Promote Your YouTube Videos Are you producing entertaining videos for your business, but frustrated about how to get more people to see them? It…
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Welcome to episode 36 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about how to get more customers by using YouTube ads for you business. Ideas To Attract Customers : Using YouTube Ads To Promote Your Business How to Generate Local Leads with YouTube Advertising Most small business don’t have a huge marke…
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5 Tips on How To Create Video Ads That Don’t Look Like Ads
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4:19Welcome to episode 35 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about 5 Tips on How To Create Video Ads That Don’t Look Like Ads Not all marketing and promotional video ads are created equal. While there is certainly nothing wrong with producing a 30-second or 1-minute video to sell your product or ser…
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6 Types of Video Content You Can Make For Your Business
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4:23Welcome to episode 34 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about the 6 types of video content that you can create for your business. Small Business Video Marketing Tips It does not matter how large or small your business. Whether you have already started using video to promote and market the servi…
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10 Tips How To Make Good How To, Explainer, Educational and Instructional Videos For Business
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4:31Welcome to episode 33 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about 10 tips on how to make good how to, explainer, educational and instructional videos for you business. How-To or explainer videos are one of the most effective ways to use video marketing to help promote and market your business, howe…
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10 Video SEO Tips : How To Optimize and Rank Your YouTube Videos
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4:30Welcome to episode 32 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about 10 tips on how to use video SEO to optimize and rank your YouTube videos and why video SEO is so important. You can then use these 10 YouTube SEO tips to help improve your visibility and rankings in YouTube and Google and make it par…
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8 Tips How To Write a Video Script For Business and YouTube
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4:12Welcome to episode 31 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about 8 tips on how to write a video script for your business, corporate and/or YouTube video. You can then use this as a video script template for future video productions. Without a great script it is almost impossible to create an effec…
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Video Marketing Tips : 5 Powerful Call To Actions Tips To Get More Customers
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4:04Welcome to episode 30 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about 5 powerful video marketing tips on how to create call to actions at the end of your business videos to get you viewer to take action and become a customer, client or patient. A Call To Action, also referred to as a CTA, tells the vie…
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3 Business Video Ideas : How To Easily Create Video Marketing Content For Your Business
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4:24Welcome to episode 29 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about 3 easy business video ideas on how to get your customers, clients or patients to easily create video marketing content for your business. Video content is one of the most-shared forms of content on the internet. More than images and …
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Top 5 Video Marketing Benefits That Can Get You More Customers : Video Marketing Statistics 2021
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4:32Welcome to episode 28 of Blue Square SEO & Digital Marketing Podcasts. In this episode you will discover the top 5 video marketing benefits that can help get you more customers, patients, sell more products and services, and help grow your business. As well as video marketing statistics that show how powerful using video marketing can be for you bu…
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6 Tips on How To Make the Perfect Sales Video That Convert
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3:50Welcome to episode 27 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about the simple 6 steps to creating the perfect sales video that convert for your business. Video has become a must-have tool for online and offline businesses in their sales and marketing strategy. Video marketing is so powerful, than in my honest opinio…
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Top 4 Benefits of Video Marketing For Business
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3:15Welcome to episode 26 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about the top 4 advantages and benefits of using video marketing for your business, however large or small. You will discover the following 4 video marketing benefits and the importance of video marketing for your business: Faster Google Rankings More Appe…
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4 Video Marketing Tips : How To Shoot a Business Video
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3:15Welcome to episode 25 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about how to create a great business video using 4 video marketing tips. Video For Business Marketing & Promotion Video marketing has proven to be one of the most cost effective marketing methods that yields the best conversion rates for offline and online…
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Video Marketing Tips : How To Cast Actors For Business & Corporate Videos
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4:02Welcome to episode 24 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about simple video marketing tips on how to cast actors for business and corporate videos. The success or failure of your marketing video can hinge on many things: the script, the production value, the strength of your call to action, and your promotional …
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Video Marketing Tips How To Create Business Videos for the Camera Shy
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3:08Welcome to episode 23 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about simple video marketing tips for the camera shy and how to create business videos without being in them! If you are really camera shy and the thought of being on video talking about your business scares you half to death, there are simple ways to get …
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Social Media and SEO : Do Social Signals Help Rankings
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9:11Welcome to episode 21 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about social media and SEO and whether social signals help SEO and search engine rankings. Having good search engine rankings is just as important as getting a line of customers, clients or patients into your business. When done right, a social media marke…
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5 Social Media Marketing Tips on How To Use Social Media Effectively in 10 Minutes a Day
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7:17Welcome to episode 21 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about 5 social media marketing tips on how to use it effectively in 10 minutes a day! There are many benefits for businesses who use social media marketing. By using platforms, such as Twitter. LinkedIn and Facebook, to build a communications channel betwe…
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Local SEO Guide : 5 Strategy & Tips on How To Get Your Business To Show Up on Google First
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9:49Welcome to episode 20 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about a local SEO guide with 5 strategies and tips on how to get your business to show up on Google first. For local businesses nothing is more important than dominating Google Maps and local SEO, aka Search Engine Optimisation. Get local traffic, both onl…
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7 PPC Marketing Tips : Fatal Beginner Mistakes That Will Deplete Your PPC Budget Fast
8:52
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8:52Welcome to episode 19 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about pay-per click marketing strategies and 7 PPC Marketing Tips For Beginners To Safe You Money in 2021. Attracting visitors to your website takes time and a great strategy. This is especially holds true when you are using SEO, also known as search engin…
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Email Marketing Tips : Newsletters are More Important Than You Think
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7:47Welcome to episode 18 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about email marketing tips, and why and how they are more important than you think. Email marketing can easily be overlooked with most businesses concentrating on social media marketing. Who uses email these days? More people than you think. In fact, THREE…
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Local SEO Tips : Why Local Listings & Directories Matter [PODCAST]
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8:59Welcome to episode 17 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about local SEO tips and why business listings and directories matter as part of your local search engine optimisation strategy. The most popular trends in digital marketing today are social media and content marketing. This is understandable as content ma…
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Review & Reputation Management Tips : When Should You Remove Negative Reviews
8:41
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8:41Welcome to episode 16 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about review and reputation management tips and when you should remove negative reviews. There are plenty of good reasons why your business should be listed on review sites. Most importantly, it is the customer reviews on these review sites that makes them…
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Content Marketing Tips : How To Write Amazing Blog Content
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11:37Welcome to episode 15 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about content marketing tips and how to write amazing blog content for your business. You have probably heard the phrase that ‘Content is King’. Google loves fresh, quality content. Content Marketing is an amazing strategy to find and engage with loyal cus…
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SEO Strategy 2021 : Optimization Tips For Small Business. Helping You Get More Customers, Clients, Patients or Sell More Products in 20121
8:58
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8:58Welcome to episode 14 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about SEO Strategies for 2021 that will help improve your search engine rankings and get you more leads, customers, clients, patients, sell more products and grow your business. 2021 is quickly approaching and businesses everywhere are hoping this will be …
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Outsourcing Digital Marketing : Why Businesses Should Outsource Their Online Marketing Services
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7:38Welcome to episode 13 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about outsourcing digital marketing and why businesses should outsource their online marketing services. Marketing your business online is an incredibly powerful way to increase your visibility and attract more new customers, clients or patients. The cost …
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Customer Retention : How To Retain Customers For Life
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7:53Welcome to episode 12 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about customer retention and 10 tips and hacks on how to keep your customers, clients or patient loyal to your business. As a business owner, you are most probably trying hard to get more new customers, clients or patients for your business. You may be doi…
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How To Get More Customer Reviews : 10 Ways on to Encourage Customers, Clients or Patients To Write Online Reviews
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7:31Welcome to episode 11 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about 10 ways to get more customer, client or patient reviews online. Your business is online. You have a website, you have claimed your free Google My Business listing, You are even using social media now for your business. But do you really need to worry…
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10 Website Design Tips For Small Business To Get More Customers in 2021
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8:02Episode 10 : Web Design Tips and Tricks To More Customers, Clients and Patients Welcome to episode 10 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about 10 web design tips for small business to get more customers, clients or patients in 2021 and beyond. For many businesses, your website is there to get attract and get mor…
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Email Marketing Tips : Newsletter Marketing For Small Business
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6:34Welcome to episode 9 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about email marketing tips, concentrating on newsletter marketing for businesses. If you’re not marketing your small business with newsletters, then you really should consider it. It is an opportunity to build your customer base. Tell them about your busine…
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Twitter For Business : 5 Tips How To Be Successful on Twitter For Business in 2021
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5:27Welcome to episode 8 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about how to be successful on Twitter for business in 2021. As a business owner, you may be thinking how can Twitter help my business? Social media marketing has proven itself as an effective digital marketing strategy for both large and small businesses. I…
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Local SEO Tips For Small Businesses : 10 Myths in 2020/21
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6:50As confusing as local SEO may be, many small business owners, just like you, are often led to believe that they can conduct their local marketing SEO the same way as the national brands. What works for national brands will not work for your local small business trying to beat your local competition. In this podcast, I’m going to be talking about Lo…
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YouTube Marketing Strategies, Tips and Tricks For Business 2021
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6:555 Killer YouTube Marketing Strategies For Success in 2021 As a small business owner there are a lot of different ways to market your business. But one of the best marketing strategies that has a high ROI is YouTube marketing. Video is hot and only getting hotter and you need to be doing to ensure you are connecting with your current and potential c…
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How To Turn Facebook Followers into Customers
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9:15You could have a great following on Facebook for your business but struggle to turns those followers and fans in customers, clients or patients. In this podcast episode from Blue Square SEO & Digital Marketing, you will learn How To Turn Facebook Followers into Customers. In the podcast I will go through 5 strategies that you should consider to hel…
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In this episode I give 7 LinkedIn tips for businesses. Make Valuable Connections Build Your Authority by Showcasing Your Knowledge Get Endorsements on LinkedIn Get Recommended and Build Authority Host an Event and Keep People Up to Date Use Sponsored Updates Reach Out and Make the Personal Connection Blue Square Management is a Kent digital marketi…
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Beginners Guide To Google My Business Tips and Tricks 2020
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6:58In this episode is all about a beginners guide to Google My Business and how all local businesses should be using it to attract customers. Whether you offer local services, such as plumbers, accountants, landscape gardeners, etc, or you have a local shop, you MUST add your business to Google. It's FREE. Adding your business to Google My Business, a…
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In this podcast episode you will discover if your business website is costing you customers, sales and money! We will talk about: Does your website have clear Call To Actions (CTA's) Poor web design layout Is your web site outdated No Social Media links Your website is not mobile friendly Web Design Agency Kent Blue Square Management 9 Grange Rd Or…
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Tips on How To Protect Your Business Reputation
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9:08Learn How To Protect Your Businesses' Online Brand and Reputation In this SEO and Digital Marketing podcast episode, we will be talking about tips on how to protect your business online reputation. We will talk about Set Up Profiles on Social Media Build Links Online Reviews Google My Business Please subscribe to get further tips, hints and advice …
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