Welcome to Better Marketing – Marketing Magic in Minutes, the essential podcast for small growing businesses ready to make a significant impact with their marketing and AI! Hosted by Tracy Heatley, a Chartered Marketer and one of the world’s first CIM Certified AI Marketing Specialists, this show delivers concise and actionable marketing insights that are quick to implement. Each short episode is packed with straightforward marketing strategies, the latest trends in AI and digital marketing, ...
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Bring Your Gains shines a spotlight on the heroes of our community - local business owners and entrepreneurs who have overcome challenges, achieved remarkable success, and are now on a mission to inspire others. Each episode features passionate business leaders who share their journeys, triumphs and the valuable lessons they've learned. From turning dreams into reality to navigating the complexities of entrepreneurship, our guests offer genuine insights, practical advice, and actionable stra ...
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The film podcast that does a bit of everything. Hosted by John Rain. Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for more information.
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AI Ethics in Marketing: Navigating the New Frontiers
12:59
12:59
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12:59In this episode of Better Marketing, Marketing Magic in Minutes, we're diving deep into the nitty-gritty of using AI in marketing, and trust me, it's a big deal. We're all about unlocking the magic of AI, but let’s be real, just because we can whip up some slick content with a click doesn’t mean we should throw ethics out the window. I’m passionate…
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This week we’ll meeting the best cops in the business; one who loves to waltz in and take all your drugs, and the other who loves a bit of ATM. Yes it’s Tango and Cash! Joining me to get FUBAR BIG TIME is Kate McCabe. Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for more information.…
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Six Proven Strategies With A LinkedIn Expert Pam Case
31:43
31:43
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31:43In this episode of Better Marketing, Marketing Magic in Minutes, we dive deep into the LinkedIn jungle with the one-and-only Pam Case, our go-to gal for LinkedIn savvy. Pam lays out six killer strategies to snag your dream clients right off the platform. Whether you’re a total newbie or a seasoned pro, we promise you can snag at least one golden nu…
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THE QUATERMASS XPERIMENT with Toby Hadoke
1:27:58
1:27:58
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1:27:58This week we’ll be coming down to Earth with a bang, and celebrating by making some jelly, visiting the zoo, and hanging around at Westminster Abbey. Yes, it’s The Quatermass Xperiment Joining me to come face to face with a gin goblin, is Toby Hadoke. Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for …
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The Human Touch in AI – Balancing Automation and Personalisation
9:43
9:43
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9:43In this episode of Better Marketing, Marketing Magic in Minutes, I explain the essential balance between maintaining that human touch in your marketing while riding the AI wave. With automation on the rise, it’s tempting to let AI take the wheel, but hold up—that warmth and empathy? They're totally irreplaceable. I'll describe how AI can speed up y…
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This week we’ll be returning to Philadelphia to find out who’s packing meat, who has the hairiest baby, if second time truly is a charm. Yes, it’s Rocky II Joining me to splash it on and make us smeel mainly, is Paul Whitelaw Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for more information.…
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Form Ideas to Impact A Smarter Way to Create Content With AI
9:30
9:30
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9:30In this episode of Better Marketing, Marketing Magic in Minutes, I help flip the script on how you see AI, not as some robot overlord, but as your personal marketing assistant, ready to help you brainstorm and smooth out those rough drafts. Who hasn’t stared blankly at a screen wondering where to start? We’re discussing how AI can zap away that ove…
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THE MAN WHO HAUNTED HIMSELF with John Thomson
1:36:28
1:36:28
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1:36:28This week we’ll be literally leading a double life in the fast lane, while also looking into the taking of Pelham 1 and 2. Yes, it’s The Man Who Haunted Himself And joining me to ask for more Moore, is John Thomson. Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for more information.…
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In this episode of Better Marketing, Marketing Magic in Minutes, I dive into how AI can seriously enhance customer engagement, making interactions smarter, faster, and more meaningful. Whether you're entirely new to AI or just looking to sprinkle in some tech magic, we have the lowdown on practical tips to kickstart your journey. Think personalised…
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This week we’ll be searching the galaxy high and low for a missing baby, and finding out just who wants to hit the Hutt. Yes, it’s The Clone Wars Joining me remember that Christopher Lee would do literally anything for money, is Tom Crowley. Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for more infor…
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AI Marketing Foundations Building An Effective AI Strategy
9:40
9:40
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9:40In this Marketing Magic in Minutes episode, I’m unpacking how AI is shaking things up—from analysing data and predicting trends to automating the stuff you don’t have time for. Think of AI as your always-on marketing sidekick. But here’s the catch: it only works if you’ve got a smart strategy. I’ll walk you through setting clear goals, choosing the…
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This week we’ll be heading back the cutthroat streets and alleyways of the the East End of Victorian London and asking the important questions: What if the Queen was involved in a murderous conspiracy? What if one of the Ripper’s victims actually escaped? And what if respected Victorian detective Frederick Abberline was essentially Uri Geller mixed…
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Connecting with Your Customers - The Power of Digital Conversations with Richard Singleton
21:25
21:25
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21:25Connecting with your customers has never been more important—and that’s exactly what we’re diving into in this episode of Marketing Magic in Minutes. The brilliant Richard Singleton joins me from whY-us? Digital Marketing to explore the power of real, authentic digital conversations. We’re talking about more than just posting—this is about creating…
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This week we’ll be knowing when to hold them, when to fold them, and when to walk away, as we witness James Bond reborn, regenerated, refurbished and really not very good at knowing when someone is bluffing. Yes it’s Casino Royale. Joining me to bring a gun to a snake and mongoose fight is Dan Thomas. Become a member at https://plus.acast.com/s/sme…
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Speaking Their Language Strategies For Reaching Your Target Market
10:53
10:53
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10:53Ready to level up your marketing game? In this episode of Marketing Magic in Minutes, I’ll discuss the art of connecting with your audience—really connecting—by speaking their language and tapping into what actually matters to them. It’s not just about buzzwords; it’s about aligning your message with your audience’s values and needs. Whether you’re…
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This week we’ll be heading to a town built by bloody cowboys to find out just what it takes to get a man out of retirement: revenge, or squirrel. Yes, it’s Tombstone. Joining me to find out who shot the Sheriff, is Dan Thomas. Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for more information.…
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Welcome to a Spider-Man special! This week we’ll be going back to 2002 and dialling up the web to go on the hunt for the best swinger, and find out just who has been leaving sticky white stuff everywhere. Yes, It’s Spider-Man Joining me to mess with one and all of New York, is Tom Burgess. Become a member at https://plus.acast.com/s/smershpod. Host…
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Branding Brilliance Creating a Stand Out Business Identity
11:36
11:36
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11:36In this episode of Marketing Magic in Minutes, I’m diving into the seven core fundamentals that’ll help your brand truly shine. Branding isn’t just about a logo—it’s the heartbeat of your business. Whether you're rebranding or starting from scratch, I’m sharing practical insights—from knowing your market to tapping into the psychology of color—all …
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CLUB CLASSICS: KING SOLOMON'S MINES
1:48:47
1:48:47
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1:48:47To mark the sad passing of Richard Chamberlain, here's one from the vaults of August 2021: Dan, John and Dean have GOT IT! And try and find some treasure with it. Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for more information.
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LORD OF THE RINGS: THE TWO TOWERS with Tom Neenan and Tom Crowley
2:04:11
2:04:11
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2:04:11This week we’ll be following a small naked man who wants to get a good look at our ring, bringing an old man off in front of his daughter, getting Merry with a massive wood, while also helping hundreds of men get helm’s deep. Yes, it’s The Two Towers. Joining me to show that they couldn’t give a Fangorn forest, is The Snake Boys, Tom Neenan and Tom…
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THE ELECTRIC STATE with Dr. Dean Burnett and Dan Thomas
1:26:46
1:26:46
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1:26:46It's 1994, and Mr Peanut signed a treaty of surrender with President Clinton. A recent episode of the Monday Night Movie Club from the Smersh Patreon. Subscribe here: https://www.patreon.com/c/SmershPod Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Communications: Captivating Your Audience
10:16
10:16
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10:16In this episode of Better Marketing, Marketing Magic in Minutes, I explain how some brands stand out effortlessly while others struggle to get noticed. In this episode, I’m breaking down the power of marketing communications—the secret sauce that makes your message hit the right people in the right way. It’s not just about what you say but how and …
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DRACULA HAS RISEN FROM THE GRAVE with Ashley Blaker
56:28
56:28
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56:28This week we’ll be returning to Castle Dracula to get some much needed exorcise. There’ll be a bit of necking, some heavy petting, and a British bake off so sensual that it may cause a few soggy bottoms. Yes, it’s Dracula Has Risen from the Grave. Joining me to see if the baker KNEADS any help, is world class profiterole chef Ashley Blaker. Become …
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Digital Marketing Mastery: Tools and Tactics for Success
13:35
13:35
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13:35In this episode of Better Marketing, Marketing Magic in Minutes, I explain why digital marketing isn’t just a buzzword—it’s a lifeline for small businesses looking to thrive in today’s fast-paced world. In this episode, I’m tackling the big question: How can you make digital marketing work for you without feeling overwhelmed? It starts with underst…
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THE MAGIC FLUTE with Madeleine Brettingham
1:20:10
1:20:10
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1:20:10This week we’ll be entering a magical land where love conquers all, lies have no place, and all the men seem to have the horn 24/7. Yes, it’s The Magic Flute And joining me walk through fire while three lads in a balloon admire our Vorsprung durch Technik, is Madeleine Brettingham Go see Dear Martin at the Arcola Theatre while you can: https://www.…
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AI and the Future of Marketing: Transforming How We Connect
9:36
9:36
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9:36In this episode of Better Marketing, I’m diving into the transformative power of AI in small business marketing. As one of the world’s first CIM-certified AI marketing specialists, I want to demystify AI and show you how it can enhance your marketing efforts without replacing human creativity. AI isn’t about taking over—it’s about working smarter. …
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This week we’ll be heading down to Dallas to ride the wild rollercoaster of conspiracy. There’ll be thrills, spills, and more twists and turns than a weirdly laid out presidential motorcade. Yes, it’s JFK. Joining me to sit back and to the left on the fence at the grassy knoll, is Martin Fitzgerald. Become a member at https://plus.acast.com/s/smers…
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Building a Strong Marketing Strategy: Foundations for Business Growth
7:58
7:58
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7:58In this episode of Better Marketing, Marketing Magic in Minutes, I’m exploring the foundations of an effective marketing strategy. Having a clear plan is essential for growing your business. I’ll walk you through the key elements of a strong strategy, including defining your ideal customer, clarifying your message, and selecting the proper marketin…
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This week we’ll be attending the last night of the fair from a seat on a whirling waltzer, as five unsuspecting people walk into the a show they won’t forget and have the devil of a time. Yes, it’s Torture Garden Joining me to find out if we have a cat in hells chance of ever mastering the piano, is Anna Savory. Become a member at https://plus.acas…
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CLUB CLASSICS: LOOSE CANNONS with Dean Burnett and Dan Thomas
1:29:52
1:29:52
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1:29:52In view of the sad passing of Gene Hackman, we went back to the archives to June 2020 and dug out an old episode. This was also the very first episode of The Monday Night Movie Club, and there is big talk of Covid, so sorry about that! Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for more information…
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Marketing Magic: The Better Marketing Podcast with Tracy Heatley
2:59
2:59
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2:59After years of running my own businesses and helping other business owners grow and scale their brands, I've learned that marketing doesn't need to be overcomplicated. Whether you're just starting out or ready to take your business to the next level, I'm here to share the magic that will make your marketing shine. On this podcast, you'll get quick,…
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This week we’ll be gaslighting like there’s no tomorrow, after all as the saying goes, unlucky in love, lucky in finding women with amnesia in a river to seduce against their will. Yes. It’s Overboard! Joining me to plan the ultimate prestige mini golf course, is Kate McCabe Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. Se…
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This week we’ll be going the distance as we prove that as well as terrapins and goldfish, you can also find underdogs hanging around in pet shops. We also bear witness to the only boxing match where it helps if you beat your meat before a fight. Yes, it’s Rocky. Joining me to take a pounding in the ring, is Paul Whitelaw. Become a member at https:/…
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THE FAST AND THE FURIOUS with David Hoare
1:44:17
1:44:17
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1:44:17This week we’ll be putting our pedal to the metal and finding out just who’s been doing the worst hijacking, Dom Toretto’s gang, or the screenwriters. Yes, it’s The Fast and Furious. Joining me to live life a quarter mile at a time, is Car Boy David Hoare with an H. Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.c…
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This week we’ll be folding space, Navigating time, and asking KWISATZ HADERACH to give the worm a phone. Yes, it’s Dune And joining me to use the voice and ride a big worm is Paul Litchfield. Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for more information.…
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THE PODSUADERS: THE PROTECTORS: A POCKET FULL OF POSIES
46:05
46:05
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46:05In this episode, we'll be solving everything with a nice cuppa and bringing things back down to Eartha... It's The Protectors, who will be investigating 'A Pocket Full of Posies' - with special guest star Ivan Kirby! Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for more information.…
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TOTAL RECALL with Dr. Dean Burnett and Dan Thomas
2:00:42
2:00:42
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2:00:42This week we’ll be getting our ass to Mars to find out just who’s been meddling with our minds, and just who sells three cupped bras at this time of night. Yes, it’s Total Recall. Joining me to open their mind, is Kuato Dr. Dean Burnett, and Gwat-o Dan Thomas. Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/pri…
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CLUB CLASSICS: Alita: Battle Angel with Dean Burnett and Dan Thomas
1:48:01
1:48:01
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1:48:01From January 2022! Dean, John and Dan take you to the 26th century to talk about everything in this film, and a lot about Geoff Capes and David Bellamy. This might be the best thing we've all ever done. Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for more information.…
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STAR TREK: GENERATIONS with Paul Litchfield
1:34:11
1:34:11
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1:34:11Welcome to another Star Trek special. This week we’ll be entering the Nexus, a place where time means nothing, and you can go anywhere you want, and have anything your heat desires. So I am hoping it drops me off at Star Trek 2 Yes, it’s Star Trek : Generations. And joining me to tie an energy ribbon round Enterprise B is Paul Litchfield. Become a …
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NOW THAT'S WHAT I CALL SMERSH POD: VOL: 4
49:36
49:36
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49:36Hello and welcome to SMERSHPOD, I’m your host John Rain. This time for another of our extra special compilation episodes where we’ve taken the very best parts of SMERSHes gone by, edited them together, realised it’s only 3 minutes long, and then sifted through the bin to see how we can bulk out the running time. Today we’re opening up the 2023 SMER…
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Welcome to another ChirstSMERSH special. This week we’ll be really getting into the spirit of Christmas by letting a child eat his own weight in chocolate, giving life lessons to an old man, and making some parents feel like utter sh*t. Yes, it’s Home Alone. Joining me to make some bandits wet is Tom Burgess Become a member at https://plus.acast.co…
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This week we’ll be finding out just what happens when awful, unscrupulous people take over an airline and cause nothing but fear, panic, terror and chaos, and I’m not talking about Ryanair. Yes, it’s Die Hard 2 Joining me to do nude karate while ensuring that his seat is back and his folding trays are in their full upright position, is Paul Gannon.…
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THE PRINCESS BRIDE - with Tom Neenan and Tom Crowley
1:54:27
1:54:27
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1:54:27This week we’ll be looking for true love, lost fathers and six fingers, but enough about those Andre the Giant rumours. Yes, it’s The Princess Bride. Joining me to read a story to a cancelled child, are Tom Neenan and Tom Crowley. Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privacy for more information.…
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SMERSH HITS! LOVE ACTUALLY with Julia Raeside
1:17:48
1:17:48
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1:17:48An archive classic all the way from 2017! Grab a massive glass of Advocaat, down it in one and then pour another: it's the first of three Christmas Smershpod specials! Kicking us off, it's Richard Curtis's 2003 romantic-comedy Love Actually. John is joined by the thoroughly brilliant Guardian TV critic Julia Raeside. Become a member at https://plus…
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Welcome to a Christsmersh Special! This week we’ll be having no sympathy for the devil, thank you very much, as we try and stop the very worst form of the Millennium Bug - Satan himself. Yes, it’s End of Days. Joining me to link hands, sing Auld Lang Syne and fall on his own sword is Dan Thomas. Become a member at https://plus.acast.com/s/smershpod…
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SMERSH HITS: SANTA CLAUS: THE MOVIE with Natt Tapley
45:52
45:52
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45:52A dip into the archive sack for a Christmas special from 2017! Sit astride your robot reindeer for a never-ending eternal night-flight through 1985's Santa Claus: The Movie. To discuss all things festive and flawed, John is joined by celebrated TV writer and Smershpod fave Nat Tapley Become a member at https://plus.acast.com/s/smershpod. Hosted on …
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This week we’ll be logging in at the ministry and ensuring that all correct paperwork is signed and processed, while maintaining civilised standards of terrorist eradication, all while wearing the correct suit. Yes, it’s Brazil. And In keeping with the rigid parameters set by the powers that be, we will be making sure that all procedures are follow…
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Welcome to another Jurassic Smersh Pod! This week we’ll be going back to the island to find out if it’s a good idea to open a theme park on the site of a major disaster that killed many people. Yes it’s Jurassic World. And joining me to complete the trilogy and get a megasorearse, is David Hoare. Become a member at https://plus.acast.com/s/smershpo…
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DIRTY GRANDPA with Madeleine Brettingham
1:39:46
1:39:46
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1:39:46This week we’ll be finding out what happens if you take Last of the Summer Wine and mix it with equal parts Porkies and late stage Top Gear. Yes, it’s Dirty Grandpa. Joining me to ask What’s up now BRA??, is comedy writer and performer Madeleine Brettingham Become a member at https://plus.acast.com/s/smershpod. Hosted on Acast. See acast.com/privac…
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STAR TREK VI: THE UNDISCOVERED COUNTRY with Paul Litchfield
1:14:00
1:14:00
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1:14:00Welcome to another Star Trek Special. This week we’ll be taking the absolute peace, and watching on as art imitates life and we witness the slow, sad breakdown of a once mighty force, and I’m not just talking about William Shatner’s wig. They’ll be intrigue, espionage, explosions, and Kirk getting off with a giant sexy bear. Yes, it’s Star Trek 6: …
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