We each have a work to do, something that calls to us. Discovering what that is and then doing it can be a lifelong pursuit. I am Penny Walker, Certified Life Coach and Certified Body Code Practitioner, wife, mother and a member of the Church of Jesus Christ of Latter-Day Saints. I love learning, seeing the connections and sharing them with anyone who will listen. I especially love helping people succeed. If you are ready for a journey of discovery and growth, you have come to the right place.
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Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breakin ...
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246 | How Retailers Can Use TikTok to Boost Visibility and Sales – Tips from Penny Walker
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25:38Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Thinking about using TikTok for your retail business, but unsure where to start—or if it's worth your time? In this week's episode, I talk to Penny Walker, TikTok strategist and founder of BarBrusa Social, about how to get started (or smarter) on the app. …
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249 | From Vision to Action with Stock Doctors and Retail By Design
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22:45Today, I’m joined by luxury knitwear designer Genevieve Sweeney, who’s been part of both our Retail By Design mastermind and the Stock Doctors programme. In this conversation, she shares how those programmes helped her move a long-held idea into action, which was bringing part of her production in-house after nearly a decade in business. It’s a shi…
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Big Emotions - today we are talking about what triggers them and a strategy that can help us deal with them.By Penny Walker
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248 | Navigating Cash Flow and Paying Yourself as You Scale Your Product Business
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29:41
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29:41Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- What do you do when your business grows, but your pay doesn’t? It’s a common issue for product business owners. Today, we’re talking about how to pay yourself sustainably. Paying yourself from your product business isn’t always straightforward. In this epi…
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What is next for you in your life? What do you see happening in the next few years? How are you preparing? Today I am sharing 3 things you can do to prepare for whatever is coming next for you.By Penny Walker
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247 | Stuck at Six Figures? Why Retailers Must Shift Gears to Scale (Without Burning Out)
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24:03Join my Free Webinar - Scale To 7 Figures Without The Overwhelm on Wednesday April 30, 2025, at 10am UK time. Discover proven strategies that help you grow your business sustainably and profitably. ------- In this episode, I’m breaking down a hard truth for product-based business owners: What got you here, won’t get you there. If you're a retailer …
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100 Episodes! I can't believe we are here already. This episdoe is titled "Live Your Truth" and I actually don't like that statement at all. Listen in to find out why and what I am actually wanting you to know.By Penny Walker
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What is the value of doing hard things? What hard things have you done in your life? What hard thing is next for you?By Penny Walker
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245 | How to Create Irresistible Displays That Drive Sales with Michelle Sherrier
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28:45
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28:45Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- You don’t need a hefty budget to create displays that customers can’t resist. How you present your products in a physical space can directly impact how customers shop and what they spend. Whether you’re running a brick-and-mortar store, setting up at pop-u…
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Today I will lead you through an interesting thought exercise. I don't want to spoil it by sharing it here. So take a listen!By Penny Walker
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244 | Track the Right Numbers to Reach Your Q2 Goals
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23:23We’re in Q2 already! Time to take a step back, have a proper look at your numbers, and set yourself up for a strong second quarter. In today’s episode, we’re going to chat about why it’s so important to know your numbers right now. Let’s review how Q1 went, make any necessary adjustments, and get you ready for the next 90 days. For many of us, Q2 c…
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Today we are talking about improving our lives with goals, habits and systems. If you want to learn more and really dig in, read or listen to James Clear's book Atomic Habits.By Penny Walker
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243 | The Wholesale Strategies That Took Bare Kind to One Thousand Retailers with Andrew Kemp
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29:11How do you go from zero to over a thousand stockists in under two years? That is exactly what we are talking about today. I am joined by Andrew Kemp, co-founder of Bare Kind and Candid Founders, a YouTube channel helping businesses grow through wholesale. Bare Kind is not your average sock company. They sell socks that save animals, supporting 40 d…
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Who are you? How do you identify? Today we are talking about the power of identity and belonging.By Penny Walker
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242 | The Email Strategy That Keeps Customers Coming Back with Hannah Spicer
30:15
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30:15Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- For small businesses, every customer counts. But how do you turn a one-time buyer into a loyal customer? It’s not just in having great products, but it’s in your emails. Today, I’m joined by Hannah Spicer, an email marketing strategist who knows what it ta…
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Are you struggling moving forward because you think you don't know what to do? Are you stuck in indecision? You know enough to act. Need help figuring it out? I can help you. Book a session today!By Penny Walker
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241 | The Talks You Can't Miss at Retail ROAR 2025
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23:56Signup for the Must-Attend Summit for Small Product Businesses - its FREE and designed for YOUR business! ---- What if I told you that in just two days, you could completely transform the way you run your retail business? After working with countless retailers, I know one thing for sure—the right strategies can make all the difference. And that’s e…
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Today we are talking about stimulus and response. The space inbetween is where choice happens. This is so important to know and understand!By Penny Walker
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240 | How a Stock Doctor Helps Small Businesses Think Like Big Retailers
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32:31
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32:31Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Why do big retailers manage stock so differently from small businesses? Their approach can seem like a completely different world, but there’s a lot to learn. Especially about cash flow and profitability. Today, I’m joined by Paola Maggiulli, a merchandisi…
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We have all experienced overwhelm and will experience it again in the future. Today I share what causes overwhelm and 4 tips to help us when we are overwhelmed. Would you like help balancing your life? I can help you. Click HereBy Penny Walker
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239 | RETAIL ROAR 2025: The Must-Attend Summit for Small Product Businesses
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14:27Signup for the Must-Attend Summit for Small Product Businesses - its FREE and designed for YOUR! ---- I couldn’t be more excited to introduce you to Retail ROAR 2025! If you run a product-based business, whether as an independent retailer, e-commerce seller, or brand, this is the event you cannot afford to miss. Retail ROAR is a free, two-day onlin…
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When you hear someone talk about balance, what do you think? Let me give you a new perspective! Want help finding balance in your life? I can help. Click hereBy Penny Walker
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238 | How to Make Social Media Work for Retailers in 2025 with Janine Hardy
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28:37Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Social media moves fast. It can feel overwhelming to keep up with, especially when you're running a product business. But staying ahead of the trends doesn’t mean spending all your time online. I sat down with Janine Hardy, freelance social media manager a…
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When life gets crazy and the unexpected happens, we tend to want to sped up. Today we are talking about slowing down and focusing on what matters most. I share a quote from Dieter Uchtdort in this episode. If you want to read or listen or watch the entire talk this quote was taken from, you can find it here: Of Things That Matter Most…
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237 | Overcoming Your Stock Challenges to Increase Profitability with Victoria Clark
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32:17Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Have you ever found yourself wondering whether you’re truly making the most of your stock? Or perhaps questioned why a certain buying decision didn’t quite work out when that stock arrives? Then you’ll relate to Victoria Clark’s story today. Victoria is th…
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What are you jealous of? Our jealous can be a compass, a guide - pointing us to what we really want. And when you know what you really want, you can go after it!By Penny Walker
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236 | The Power of Setting Goals: Why Your Retail Business Needs a Clear Vision
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16:29Unleash your sales potential in 2025 with a tailor-made retail sales plan! Join the 5-day challenge - 10th - 14th February 2025 inside the Resilient Retail Club Membership! ------- Do you have a plan for the year? If not, you're not alone. A lot of planning-your-year advice out there is geared toward service businesses that often suggest December a…
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Today I'm talking about responsibility and adventure - they are the same! I talk about 2 books, both I highly recommend: Wild at Heart, Discovering the Secret of a Man's Soul by John Eldredge Captivating, Unveiling the Mystery of a Woman's Soul by John and Stasi Eldredge Regardless of your gender, read both. I found it helpful to read Wild at Heart…
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235 | The Link Between Mindset and Sales Performance with Sophie French
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26:02Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- How does your mindset affect your sales? That’s what we’ll unpack in today’s episode with Sophie French. She’s a mindset coach and healer who works with women in business to overcome self-doubt and reach their full potential. In this episode, we dive into …
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Sometimes the things we do or observe in life are our best teachers. This last month, my interaction with my plants brought home a great reminder about the way I interact with others.By Penny Walker
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234 | Four Seasonal Events Every Retailer Should Use to Drive Sales
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27:21Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- With Christmas behind us, you might think the big seasonal event of the year is over, and it’s back to business as usual. But today, I want to shine a light on the many seasonal opportunities throughout the year that can help you create excitement and driv…
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Today's episode is inspired by Jordan Peterson (if you aren't familiar with him, you should be!). We each have something unique to offer to make the world better. We have an obligation to make manifest the best in us.By Penny Walker
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233 | Unlock the Mindset of Successful Retail Owners with Annabel Gonifas
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34:49Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Can success be learned, or is it something you’re born with? That’s the big question we’re exploring today. I’m so excited to welcome back to the podcast, Annabel Gonifas, a coach who specialises in mindset. Annabel brings her wealth of expertise to today’…
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Are you proud of you? That was a question that came to me this week. Let me tell you about my experience. Are you ready to level up your life? I can show you how! Book Today!By Penny Walker
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232 | How to Clear Out Dead Stock While Protecting Your Brand
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17:01Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Do you have more stock than you’d like but worry that discounting might harm your brand? If so, you’re in the right place. Today, we’re diving into one of my favourite topics: stock management. If you’re sitting on extra inventory, now is the perfect time …
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We need to develop ourselves, to grow and develop ourselves in our independence - AND we need to do this with others. Want some help with your 2025 goals? I can do this with you. Book a call today!By Penny Walker
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231 | Growing a Side Project into a Retail Brand with Jamie Watkins
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33:48Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Turning a passion project into a recognized brand isn’t easy. But Jamie Watkins of Divine Savages is here to share how they did it, including how they used PR and great imagery to stand out. Divine Savages is a bold and innovative interiors brand known for…
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Are you ready? Ready or not the New Year is here? How is going to be for you? I don't know what glitch that made this not post correctly. Hopefully it works now!By Penny Walker
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230 | Four Retail Trends That Will Shape 2025
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26:25Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- The holiday rush is behind us, and if you’ve been busy running your business up until Christmas, you’re probably taking a well-deserved breather, pulling yourself together, and getting your sanity back. But before you get too comfortable, let’s take a mome…
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We all needed to be reminded of our part and God's part. What better time to talk about that than at Christmas!By Penny Walker
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229 | Paid Advertising Secrets for Retailers with Aggie Meroni of White Bee Digital
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26:38Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- In this episode, I’m joined by paid ad specialist Aggie Meroni to discuss everything about paid advertising in 2024 and projections for 2025. Aggie, founder of White Bee Digital, shares valuable insights on Meta ads, ad trends during Black Friday, and prac…
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The holidays are upon us. Do you have high expections? What happens when they are not met?By Penny Walker
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228 | Unlocking the Power of PR for Retailers with Fiona Minnett
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31:11Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- In this episode of the Resilient Retail Game Plan, I dive into the impact of effective PR for retailers with Fiona Minnett, the founder of Boss Your PR. We discuss various types of PR such as product placement, founder profiling, and leveraging expertise, as …
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Today I share a question we can ask ourselves as we think forward to setting our goals for 2025. Are you ready? Yeah - me neither. But today's episode can help.By Penny Walker
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227 | SEO Strategies for E-commerce and Local Retailers with Amy Cook from Wild&Mango
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20:50Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- If you have a website but wonder why you aren’t ranking on the first page of google search results. Or if you have a local shop, but can’t seem to get your customers to find you online? Then the answer might be its time to take a look at your SEO. In this epi…
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Enemies - do you have them? Today I am sharing my realization about some of the interactions with people and how they play out. I quote Matthew 5:44 and 22:39 in this episode. Want help with your enemies? Book Now! I can help.By Penny Walker
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226 | Simplifying Marketing for Small Businesses: Erika Robinson on Leveraging Constant
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22:45Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- How would it feel if you could simplify your marketing efforts? Finding the time to focus on it and actually making it happen is one of the biggest challenges that many small business owners face. And that is the challenge that the software platform Constant …
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We can train ourselves to be grateful!By Penny Walker
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225 | How Stock Doctor Transformed Happy and Glorious
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26:32Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- Have you ever felt overwhelmed by your business numbers? Maybe it seems like there's endless amounts of information that you can get your hands on, but you don't actually know what you're supposed to be doing with it. Maybe your cashflow has felt really tight…
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Sometimes it is pointing out the obvious that helps us begin to take action. Today's obvious: you can't hit what you don't aim at. Want help hitting your targets? I can help! Book a Coaching Session!By Penny Walker
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