Welcome to The Promo Playbook, your backstage pass to the world of promotional marketing. Brought to you by Cubic Promote (https://www.cubicpromote.com.au/) Australia’s award-winning supplier of branded merchandise, this podcast is your go-to guide for making marketing and promo products work harder for your business. In each episode, we unpack real campaigns, talk to industry insiders, and share practical strategies to help you boost brand visibility, engage customers, and stand out. From t ...
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Personalised Apparel Podcasts
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We Talk Merch & Marketing: Insights from Nathan at Realtime Results
13:22
13:22
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13:22
We Talk Merch & Marketing – Featuring Nathan from Realtime Results In this episode, we chat with Nathan from Realtime Results to uncover how physical/branded merchandise continues to play a powerful role in today’s marketing strategies. From boosting engagement at events to leaving a lasting impression with clients, we explore what’s working right …
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From Rolls Royce to Supreme We Talk Custom Luxury Merchandise
11:20
11:20
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11:20
Today we chat on the crazy world of Ultra Luxury Custom Merchandise. Explore the world of luxury custom merchandise and how it can transform your brand. In this episode, we dive deep into the art of creating high-end, bespoke promotional items that go beyond the ordinary. From exclusive corporate gifts to premium branded products, we’ll show you ho…
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How Concert Merchandise Drives Revenue for Businesses | Cubic Promote
9:42
9:42
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9:42
In this episode of the Cubic Promote podcast, we dive deep into the world of concert merchandise and uncover how it’s revolutionising the way businesses and artists connect with their audiences. Hosted by Cubic Promote’s Creative Director, Kathryn, this episode explores the power of branded products and how they are used to not only create lasting …
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Why Steph Curry’s Golden State Custom Printed Jersey Costs $180 in Australia
7:30
7:30
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7:30
Ever wondered why a Steph Curry Golden State Warriors jersey costs $180 in Australia? In this video, we break down the hidden costs behind fan merchandise, from manufacturing to licensing and retail markups. Get the inside scoop on what makes these jerseys so expensive and why fans are willing to pay the price! We have the answers because we are Au…
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What happens when there are no rules? In this episode of the Promo Playbook, the Cubic Promote team goes wild and imagines the most unforgettable, outlandish promotional products ever — from Jets to Hoverboards. If you’ve ever wondered how far you could push creative branding, this episode is for you. Tune in as we brainstorm the craziest ideas, br…
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How to Sync Online Ads with Real-World Brand Touchpoints
4:32
4:32
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4:32
In this episode of The Promo Playbook by Cubic Promote, we unpack how Australian brands are winning by combining digital campaigns, promotional merchandise, print, and outdoor media into one unified strategy. With digital fatigue on the rise and attention spans shrinking, it’s no longer enough to rely on clicks alone. Join us as we dive into fresh …
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Eco-Friendly Products: 60% of customers Remember Sustainable Companies.
11:09
11:09
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11:09
Is your small, medium or large business spending money on making itself memorable? Well considering that 60% of customers remember companies that ar sustainable, marketing and appealing to this 60% has never been easier. This week, we look into what makes a product eco-friendly. Difference between: Biodegradable and compostability As well as variou…
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Fundraising Products That Boost Donations
16:02
16:02
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16:02
In this episode of The Promo Playbook, we explore the powerful intersection of branding, fundraising, and purpose-driven marketing—all through the lens of custom promotional merchandise. Are you just giving away promo items, or could you be using them to sell, raise funds, or even build a movement? Join host Charles Liu from Cubic Promote as he unp…
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Episode 1: What Are Promotional Products & Why They Still Work?
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Promotional products are more than just pens and tote bags — they’re one of the most powerful, low-cost marketing tools available to businesses today. In this debut episode of The Promo Playbook by Cubic Promote, we explore what promotional products actually are, where they came from, and why they’re still one of the most effective branding tools i…
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