Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Pinchofyum Podcasts

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How Storytelling Helps Creators Stand Out Online with Brita Britnell
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59:03The power of storytelling, experimenting across platforms, and connecting with your audience with Brita Britnell. ----- Welcome to episode 527 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling (who also happens to be our Social Media Video Expert!). How Storytelling Helps Creators Stan…
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How Amy Bakes Bread Grew from 500K to 11 Million Pageviews in Just Two Years
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49:18Managing a rapidly growing business, growing an Instagram account to 520K followers, and scaling to 11 million pageviews in the first half of 2025 with Amy Coyne from Amy Bakes Bread. ----- Welcome to episode 526 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Coyne from Amy Bakes Bread. How Amy Bakes Bread Grew from…
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Unlocking the Hidden Value of Your Recipe Content with Sandie Markle of Blueberri
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57:05Turning older content into revenue and structuring your content for discoverability with Sandie Markle of Blueberri. ----- Welcome to episode 525 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from Blueberri. Unlocking the Hidden Value of Your Recipe Content with Sandie Markle of Blueberri In this episode,…
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How Mary Smith Uses Her 500k Instagram Followers to Monetize Across Platforms
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49:52Creating multiple revenue streams, making $100 a day from affiliate revenue, and committing to consistent content creation with Mary Smith from Mary's Whole Life. ----- Welcome to episode 524 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Smith from Mary’s Whole Life. How Mary Smith Uses Her 500k Instagram Follower…
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Turning Followers into Revenue with Ben Jabbawy from Grocers List
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1:01:46Leveraging social media and your email list to make your content work smarter with Ben Jabbawy from Grocers List. ----- Welcome to episode 523 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Jabbawy from Grocers List. Turning Followers into Revenue with Ben Jabbawy from Grocers List In this week’s episode, we’re cont…
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How Pinch of Yum Uses Instagram to Grow Their Email List
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50:09Making Instagram work smarter for your business, repurposing old content, and making the most out of DM automation tools with Lindsay Ostrom from Pinch of Yum. ----- Welcome to episode 522 of The Food Blogger Pro Podcast! This week, Bjork interviews Lindsay Ostrom from Pinch of Yum. How Pinch of Yum Uses Instagram to Grow Their Email List Welcome t…
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Joanie Simon of The Bite Shot on Scaling, Burnout, and Finding Joy Again
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59:01Scaling a Brand, Navigating Burnout, and Finding Your Why with Joanie Simon of The Bite Shot. ----- Welcome to episode 521 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joanie Simon from The Bite Shot. Joanie Simon of The Bite Shot on Scaling, Burnout, and Finding Joy Again In this week’s episode, Joanie gets real abou…
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What It Really Takes to Publish a Cookbook with Erin Clarke from Well Plated by Erin
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50:26Pitching, writing, publishing, and marketing a cookbook with Erin Clarke from Well Plated by Erin. ----- Welcome to episode 520 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Clarke from Well Plated by Erin. What It Really Takes to Publish a Cookbook with Erin Clarke from Well Plated by Erin In this episode, we are…
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How Christina Leopold of Addicted to Dates Turned Content into Community and Hit 550K Followers
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49:35The power of consistency, community, and time management with Christina Leopold from Addicted to Dates. ----- Welcome to episode 519 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Christina Leopold from Addicted to Dates. How Christina Leopold of Addicted to Dates Turned Content into Community and Hit 550K Followers Thi…
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How Molly Thompson Grew Her Email List from 15K to 100K
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49:14Surveying your audience, building effective lead magnets, and staying consistent with emails with Molly Thompson from What Molly Made. ----- Welcome to episode 518 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Molly Thompson from What Molly Made. How Molly Thompson Grew Her Email List from 15K to 100K Tired of the ever…
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Preserving Tradition While Scaling a Modern Business with Shen Chen from Just One Cookbook
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1:05:00Crafting a brand with meaning and scaling a business with Shen Chen from Just One Cookbook. ----- Welcome to episode 517 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shen Chen, who jointly runs the English-language Japanese food blog Just One Cookbook with his wife Nami. Preserving Tradition While Scaling a Modern Bus…
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Diversifying Income Series: Monetizing Your Email List with Matt Molen
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45:56Growing and nurturing your email list, understanding your subscribers' needs, and creating lead magnets with Matt Molen from Email Crush. ----- Welcome to episode 516 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen, the CEO of Email Crush. Diversifying Income Series: Monetizing Your Email List with Matt Molen …
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Diversifying Income Series: Mastering Brand Partnerships with Candice Ward
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1:00:25Build relationships that last with brands, simplify brand outreach, and develop confidence in your offerings with Candice Ward from Eat More Cake ----- Welcome to episode 515 of The Food Blogger Pro Podcast! For part three of our Diversifying Income Series, Bjork interviews Candice Ward from Eat More Cake. Diversifying Income Series: Working with B…
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Diversifying Income Series: Cooking Classes with Jess Smith from Inquiring Chef
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57:28Making decisions about diversifying your business and launching and running a cooking camp for kids with Jess Smith from Inquiring Chef. ----- Welcome to episode 514 of The Food Blogger Pro Podcast! For part two of our Diversifying Income Series, Bjork interviews Jess Smith from Inquiring Chef. Diversifying Income Series: Cooking Classes Jess Smith…
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Diversifying Income Series: Membership Sites with Adam Sobel
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57:25Generating recurring revenue through membership sites, the power of community, and how to scale your business with multiple income streams. ----- Welcome to episode 513 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adam Sobel. Diversifying Income Series: Membership Sites with Adam Sobel In this week’s episode, Adam Sob…
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How to Balance Creativity and Consistency in Blogging
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54:03Balancing creativity and consistency, maximizing productivity, and navigating food trends with RIz Asad from Chocolates and Chai. ----- Welcome to episode 512 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rizwan Asad from Chocolates and Chai. How to Balance Creativity and Consistency in Blogging This week, we’re chatti…
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The Cost of Content and Why Carla Lalli Music left YouTube
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59:33Finding success as a personal brand, balancing creative work with financial sustainability, and leaving YouTube for Substack with Carla Lalli Music. ----- Welcome to episode 511 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carla Lalli Music. The Cost of Content and Why Carla Lalli Music left YouTube Carla Lalli Music …
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Publishing a Fan Cookbook for A Court of Thorns and Roses with Chelsea Cole
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52:11Reinventing your brand, transitioning from self-publishing to traditional publishing, and developing a cookbook for a fan base with Chelsea Cole from A Duck's Oven. ----- Welcome to episode 510 of The Food Blogger Pro Podcast! This week on the podcast, we are welcoming back Chelsea Cole from A Duck’s Oven. Publishing a Fan Cookbook for A Court of T…
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Creating Reader-First Content and Growing to 800,000 Monthly Page Views with Elena Davis
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1:00:19Prioritizing providing authentic value to your readers, updating old content, and choosing the right marketing channels for your content with Elena Davis from Cucina by Elena. ----- Welcome to episode 509 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena. Creating Reader-First Content and G…
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How Britney-Brown Chamberlain Grew Her Food Blog to a $20K/month Business
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56:49Understanding active passive income, creating authentic content, and navigating brand partnerships with Britney-Brown Chamberlain from Britney Breaks Bread. ----- Welcome to episode 508 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Britney Brown-Chamberlain from Britney Breaks Bread. How Britney-Brown Chamberlain Grew …
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Key Strategies for Taking Your Blog Full-Time with Alexandra Shytsman from The New Baguette
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1:02:28Building a full-time business as a food creator over the course of eight years, understanding your 'why,' and meeting your goals with Alexandra Shytsman from The New Baguette. ----- Welcome to episode 507 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alexandra Shytsman from The New Baguette. Key Strategies for Taking Y…
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How to Grow Your Audience as a Food Creator on Reddit
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53:23Understanding Reddit's community dynamics, Reddit posting strategies, and how to maintain a work-life balance with Jacqueline Schell. ----- Welcome to episode 506 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jacqueline Schell from Crafty Cookbook. How to Grow Your Audience as a Food Creator on Reddit In this episode, …
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Maximizing Affiliate Revenue with Deep Linking
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52:36Using deep links, understanding your audience's behavior, and tracking links with Scott Allan from URLgenius. ----- Welcome to episode 505 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Scott Allan from URLgenius . Maximizing Affiliate Revenue with Deep Linking Ever wondered how to squeeze every last drop of revenue fro…
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From 1K to 250K: The Instagram Growth Strategy That Transformed Joy to the Food
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49:58Using data to navigate helpful content updates and drive social media success and taking your blog full-time with Mika Kinney from Joy to the Food. ----- Welcome to episode 504 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mika Kinney from Joy to the Food. From 1K to 250K: The Instagram Growth Strategy That Transformed…
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Finance Mini-Series: Smart Money Habits for Bloggers with Ansley Beutler
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1:09:40Treating your blog like a business, choosing a business structure, and growing your income with Ansley Beutler ----- Welcome to episode 503 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ansley Beutler from Peach Perfect Financials — this is the fourth and final episode of our finance mini-series! Finance Mini-Series: S…
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Finance Mini-Series: How to Become a Sponsor Magnet with Justin Moore
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57:11Navigating brand partnerships, tips and tricks for negotiating collaborations, and understanding your worth with Justin Moore. ----- Welcome to episode 502 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Justin Moore from Creator Wizard. How to Become a Sponsor Magnet with Justin Moore In this episode, Justin dives deep …
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From Side Hustle to Full-Time Food Blogger with Amina Al-Saigh
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1:04:01Monetizing a food blog, building a brand, and implementing systems and strategies with Amina Al-Saigh from Hungry Paprikas. ----- Welcome to episode 501 of The Food Blogger Pro Podcast! This week, Bjork interviews Amina Al-Saigh from Hungry Paprikas, where she shares recipes from across the Middle East with an authentic Arab voice. From Side Hustle…
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Finance Mini-Series: The Smart Creator’s Guide to Taxes with Nate Coughran
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1:06:32Setting up an LLC, claiming unique deductions, and deciding on when to hire a tax professional with Nate Coughran from Cookie Finance. ----- Welcome to episode 500 of The Food Blogger Pro Podcast! This is the second episode of our finance mini-series, and we’re excited for Bjork to sit down with Nate Coughran from Cookie Finance. Finance Mini-Serie…
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Leveraging 3 Million TikTok Followers to Launch a Product with Dana Hasson
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57:48Launching a cookie starter kit product, growing a TikTok following to 3 million followers, and networking with Dana Hasson. ----- Welcome to episode 499 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dana Hasson, an entrepreneur, content creator, self-taught baker, and founder of Homemade Ish. Leveraging 3 Million TikTo…
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Finance Mini-Series: Investing in Your Business with Megan Porta
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56:01Investing in Yourself and your Business, managing seasons of burnout, and the importance of time tracking with Megan Porta. ----- Welcome to episode 498 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Megan Porta from Eat Blog Talk and Pip and Ebby. Investing in Your Business You might recognize Megan Porta from her podc…
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How to Reclaim Your Time and Find Your Focus
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59:34Mastering time management, outsourcing, and creating a vision for your life with Jaimee Campanella. ----- Welcome to episode 497 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jaimee Campanella. How to Reclaim Your Time and Find Your Focus In this episode, Jaimee Campanella gets real about the time management struggles …
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FBP Rewind: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura
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1:02:03Developing a content strategy and writing blog posts that will get traffic to your blog with Ashley Segura from TopHatRank. ----- Welcome to episode 496 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to one of our favorite episodes with Ashley Segura from TopHatRank and TopHatContent! As bloggers, our goal is to cre…
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FBP Rewind: How to Increase Your Organic Traffic with Keyword Research with Aleka Shunk
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57:06Getting started with keyword research, finding the right keyword research tool, and tracking your keywords with Aleka Shunk from Cooking With Keywords. ----- Welcome to episode 495 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to one of our favorite episodes with Aleka Shunk from Cooking With Keywords! How to Incre…
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The Secret to Building a Family Business and Reaching 2 Million Pageviews
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58:33Navigating business ownership with family members, establishing ownership of responsibilities, and creating genuine content with Echo and Erica Blickenstaff. ----- Welcome to episode 494 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Echo and Erica Blickenstaff from the food blog Favorite Family Recipes. The Secret to B…
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Creating Viral Food Content on Social Media with Kimberly Espinel
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56:50Balancing business strategy with your passion, storytelling on social media, and listening to your audience with Kimberly Espinel, author of How To Make Your Food Famous. ----- Welcome to episode 493 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel, food photographer and author of How To Make Your Food Fa…
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The Art of SEO with Stephan Spencer
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1:02:45The staying power of SEO, experimenting with different SEO tactics, and how to create content that resonates with your audience. ----- Welcome to episode 492 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stephan Spencer. The Art of SEO with Stephan Spencer In this episode, Stephan Spencer, author of The Art of SEO, bre…
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Writing Standout Recipes and Navigating AI as a Food Creator
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54:27Mastering recipe development in a competitive market and adapting to AI as a food creator with Raeanne Sarazen, author of The Complete Recipe Writing Guide: Mastering Recipe Development, Writing, Testing, Nutrition Analysis, and Food Styling. ----- Welcome to episode 491 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ra…
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Cultivating and nurturing relationships, the power of reciprocity, and the role relationships play in growing your business. ----- Welcome to episode 490 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mo Bunnell from Bunnell Idea Group about his new book, Give to Grow. Give to Grow with Mo Bunnell In this week’s episode…
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Evolving Your Brand: When and How to Sell Products as a Food Creator
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1:10:22Mastering product development and sales, prioritizing problem-solving for your audience, and overcoming perfectionism with Jillian Leslie from MiloTree. ----- Welcome to episode 489 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jillian Leslie from The Blogger Genius Podcast and MiloTree. Evolving Your Brand: When and H…
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Differentiating Your Content in a Crowded Market with Brian Watson
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53:53Prioritizing your blog, freeing yourself from metrics, and building a digital cookbook with Brian Watson from Thee Burger Dude. ----- Welcome to episode 488 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brian Watson from Thee Burger Dude. Differentiating Your Content in a Crowded Market with Brian Watson In this week's…
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Actionable Steps to Shape a Successful Brand with Katie Trant
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1:02:39Creating a brand to withstand algorithm changes, going beyond branding basics, and how your brand can influence your business strategy. ----- Welcome to episode 487 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Trant from Foodie Brand Lab and Hey Nutrition Lady. Actionable Steps to Shape a Successful Brand There …
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Building Brand Relationships that Last with Chris Pieta
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55:59Working with brands, communicating with clients, and staying organized with Chris Pieta from Creative Biz Launch. ----- Welcome to episode 486 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Pieta from Creative Biz Launch. Building Brand Relationships that Last with Chris Pieta In this week’s episode, Chris highlig…
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Achieving Quiet Success as a Six-Figure Food Creator with Elizabeth Emery
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1:00:06Prioritizing passive income, overcoming burnout, and rediscovering joy as a food blogger with Elizabeth Emery from Vancouver with Love. ----- Welcome to episode 485 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elizabeth Emery from Vancouver with Love. Achieving Quiet Success as a Six-Figure Food Creator Food blogging …
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The Importance of Building Community with A Couple Cooks
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56:02Balancing passion, building a sustainable business, and predicting the future of food blogging with Alex and Sonja Overhiser from A Couple Cooks. ----- Welcome to episode 484 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alex and Sonja Overhiser from A Couple Cooks. The Importance of Building Community with A Couple Co…
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How to Thrive in the Creator Economy and Build Successful Brand Partnerships
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55:32Legitimizing the creator economy and working with brands with Chandice Probst and Abbey Rodriguez from Tastemaker Conference ----- Welcome to episode 483 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst and Abbey Rodriguez from Tastemaker Conference. How to Thrive in the Creator Economy and Build Successfu…
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Building community, providing exclusive value, and streamlining membership sites with Jen Matichuk from Memberful. ----- Welcome to episode 482 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk from Memberful—this is the third and final episode of our Memberful mini-series! How to Build a Thriving Membership S…
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Maximizing the Impact of Your Email List with Nathan Barry from Kit
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59:52Leveraging email lists, boosting revenue, and building relationships with Nathan Barry. ----- Welcome to episode 481 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nathan Barry from ConvertKit, soon-to-be Kit. Maximizing the Impact of Your Email List Nathan Barry started ConvertKit back in 2013 and has grown his company…
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The Secret to Generating Recurring Revenue with Bjork Ostrom
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36:31The power of recurring revenue and breaking down key metrics for running a membership site with Bjork Ostrom ----- Welcome to episode 480 of The Food Blogger Pro Podcast! This week, we’re excited to air the second episode of our mini-series with Memberful, in which Bjork discusses the ins and outs of membership sites and the power of recurring reve…
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The Art of Cookbook Publishing with Danielle Walker
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59:44Publishing a cookbook, fostering a community, and creating a work-life balance with Danielle Walker ----- Welcome to episode 479 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Walker. The Art of Cookbook Publishing with Danielle Walker Danielle’s journey to becoming a cookbook author is anything but ordinary! F…
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A Common Problem with Food Blogs (and How to Fix It)
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19:42
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19:42Income diversification, monetization strategies, and memberships with Bjork Ostrom ----- Welcome to episode 478 of The Food Blogger Pro Podcast! This week, we’re launching the first episode of our three-episode mini-series with Memberful, in which our very own Bjork Ostrom talks about the power of community, income diversification, and memberships.…
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