Best Predictive Analytics For Sales Podcasts (2025)

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From Siloed to Strategic: How Unified Customer Data Fuels Predictive Marketing 27:51

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15h ago27:51

27:51

"Marketers don’t need more data, they need smarter data. When you unify your first-party customer data and layer it with predictive AI, you move from generic messaging to precise, revenue-driving actions. Whether it's suppressing low-propensity audiences, expanding high-value segments, or optimizing media efficiency, organized data is the engine th…

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Smarter Targeting, Stronger Growth: How ICP + GTM Rigor Unlock Scale 27:47

5d ago27:47

27:47

"It’s not just about getting a deal closed; it’s about aligning on shared goals, making sure we’re solving the right problem, and ensuring we can actually scale together. That upfront rigor means faster onboarding, better results, and long-term partnerships that last.” Lee AhoIn this episode of Revenue Boost: A Marketing Podcast, titled Smarter Tar…

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392: Analytics Don’t Close Deals. Answers Do with Ajay Bam 19:37

4d ago19:37

19:37

Marketers didn’t have time to review their own content. Consumers clicked random thumbnails. And most of the videos, over 90%, never got watched. Viryll was built to fix that. The insight wasn’t about creating better video. It was about making existing video useful by making it searchable. Highlights include: Imagine You're Buying a Car (02:20), We…

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Episode 39 | Alex Jukes | Fractional CTO | Former CTO @ Intropic 1:15:27

6d ago1:15:27

1:15:27

Episode #39 of "Can I get that software in blue?", a podcast by and for people engaged in technology sales. If you are in the technology presales, solution architecture, sales, support or professional services career paths then this show is for you! Today Chad and Steve are talking with Alex Jukes, formerly the CTO of Intropic and now a Fractional …

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Beyond ABM Platforms: How Predictive ICP and GTM Alignment Drive Revenue Results 34:03

7d ago34:03

34:03

"It’s not about throwing tech or SDRs at the problem. If your teams aren’t aligned, your content isn’t differentiated, and your ICP isn’t predictive, you’ll keep spinning your wheels. ABM has to be a full go-to-market motion not just better targeting.” Kristina Jaramillo In this episode of Revenue Boost: A Marketing Podcast, titled Beyond ABM Platf…

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Operationalizing Marketing for Revenue Growth: Cut the Drag, Scale the Impact 27:52

9d ago27:52

27:52

"If people show up to a meeting and they’re just on their laptop the whole time, they probably don’t need to be in that meeting. Let’s call it out and give them permission to opt out.” Matt HeinzIn this episode of Revenue Boost: A Marketing Podcast, titled, Operationalizing GTM for Revenue: Cut the Drag, Scale the Impact, Kerry Curran is joined by …

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The Future of AI in Marketing: How Smart Teams Are Upskilling Now 33:59

11d ago33:59

33:59

"If you haven’t used AI this week, you don’t really know AI. Things are changing so fast—and the teams that upskill together are the ones unlocking real transformation." Pam BoirosAI isn’t coming, it’s already transforming how marketers work. In this episode of Revenue Boost: A Marketing Podcast, titled, The Future of AI in Marketing: How Smart Tea…

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391: Give the People What They Ask For with Walt Maclay 13:16

12d ago13:16

13:16

In the early days, it’s tempting to say yes to everything, especially if you’re in services and can technically do it all. But if you want to build a business people refer to, remember, and trust, saying “we do everything” is a fast track to being forgotten. Walt Maclay learned this the hard way. He didn’t start with a GTM strategy or customer pers…

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390: Validating Without Burning Out with Jason Moolenaar 36:47

19d ago36:47

36:47

Founders overvalue revenue in the early days. The first 10 customers are about learning. Nothing you build next will matter if you don’t have a tight feedback loop. That’s how Jason Moolenaar approached the launch of Sentient. A tool that fixes one of the most expensive blind spots in B2B sales: the time lag between form fills and follow-ups. He kn…

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Beyond Google & Meta: The Future of Search, Media, and Customer Behavior 32:43

19d ago32:43

32:43

"Marketers are being told to do more with less, so they retreat to what’s safe and attributable Google, Meta, the tried and true. But attribution doesn’t equal impact. If you’re only investing in channels that show direct ROI, you’re ignoring the way today’s buyers actually behave. You’re not capturing demand, you’re just reporting on what’s easy t…

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Marketing Impact Unlocked: Prove, Scale, and Strengthen Revenue Contribution 30:18

26d ago30:18

30:18

"We need to stop forcing marketing metrics on the business MQLs, click-through rates, web traffic and start speaking the language of pipeline, bookings, and revenue. When marketers align their reporting with what the executive team actually cares about, they stop defending their existence and start leading the growth conversation.” Leslie Alore, SV…

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389: Avoid the “Jack of all trades” Syndrome with Noah Berk 28:59

26d ago28:59

28:59

“You either crush it and they don’t need you anymore, run out of leads, or just don’t get the results. Every cold email engagement has an expiration date.” That was the reality for Noah Berk and his co-founder in 2016. Their business, built on cold outbound, worked at first. But behind the early wins was a model that couldn’t hold. Highlights inclu…

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The New Rules of B2B Marketing: How to Win with Differentiation and Value, Not Volume 30:34

27d ago30:34

30:34

"Deeper ICP understanding solves 99% of your marketing problems including differentiation. Most B2B teams scratch the surface with outdated personas and miss the real insights that drive action. When you truly understand your audience, their pain points, their priorities, and what keeps them up at night you unlock messaging that resonates, content …

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Why Most “Simple” GTM Ops Projects Aren’t Simple 28:33

29d ago28:33

28:33

On today's episode Charlie and Crissy are discussing how they have been seeing an uptick in companies wanting to take on more GTM Ops projects and invest in their GTM Ops foundation. Then they discuss how many stakeholders request "simple" projects from the GTM ops team or from consultants and why those simple projects really aren't simple. Atleast…

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Revenue and Retention: Why Customer Success Is Key to Sustainable Growth 28:29

1M ago28:29

28:29

"Most companies focus on acquiring new customers, but in recurring revenue businesses, 70–90% of revenue comes from existing customers. If you're not investing in retention and expansion, you're leaving your biggest growth lever untapped.” Roee HartuvIn this episode of Revenue Boost: A Marketing Podcast titled, Revenue and Retention: Why Customer S…

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388: Get the Story Right or Die Trying with J Ryan Williams 58:01

1M ago58:01

58:01

J. Ryan Williams spent years leading sales at high-growth startups. Then he quit. Not because he lost faith in sales, but because he realized most founders were doing it backwards. Product-market fit starts with message-market fit. Say it simply. Say it like an insider. Say it on camera. Then watch everything else get easier. Highlights include: Th…

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AI + EQ + GTM: The New Growth Equation for B2B Leaders 35:38

1M ago35:38

35:38

"If done right, AI will actually make us more human. It handles the busy work and surfaces real-time insights—so GTM teams can focus on what really drives revenue: building relationships, solving real problems, and creating long-term customer value." That’s a quote from Roderick Jefferson and a sneak peek at today’s episode. Hi there, I’m Kerry Cur…

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The CEO’s Strategic Growth Edge: A Go-To-Market System That Scales 36:02

1M ago36:02

36:02

The CEO’s Strategic Growth Edge: A Go-To-Market System That Scales “You don't need more leads—you need clarity. Clarity on where your business can grow the most, the fastest, and at the highest margin. That's what a real go-to-market system delivers. It's not about volume anymore—it's about alignment, focus, and making sure every team—marketing, sa…

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387: Build It Free. Prove It Fast. Then Charge. 28:35

1M ago28:35

28:35

The best startup ideas don’t start with brainstorming. They start with frustration. Anirudh Ganesh didn’t invent a new market. He spotted an obvious, painful inefficiency: boutique hotels had outdated, unusable websites, losing up to 30% of revenue to online travel agencies (OTAs). Startup ideas don’t need to be revolutionary. They need to fix some…

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Smarter Tech, Sharper Targeting: Fueling Revenue with AI, Data Quality, and GTM Alignment 27:33

1M ago27:33

27:33

“AI is only as powerful as the data behind it. If you don’t trust the inputs, you can’t trust the outputs and that’s where most companies get stuck. It’s not enough to have automation or algorithms; you need quality, transparency, and alignment across your go-to-market motion. That’s the difference between tech that looks smart and tech that actual…

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From Strategy to Speed: Building a Modern Marketing Engine with AI 27:40

1M ago27:40

27:40

“AI can accelerate everything, but if you don't have a clear strategy and alignment across leadership, you're just scaling inefficiency faster. Before you invest in tools or systems, you need to know why they matter, how you'll measure impact, and whether your organization is built to move fast enough to see results.” That's a quote from Mark Golob…

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386: Enterprise Tech, Built Like a Startup with Thomas Kircheis 50:23

2M ago50:23

50:23

Product-market fit doesn’t always start with innovation. Sometimes, it starts with frustration. That’s exactly how Pulpo WMS began: not as a genius idea in a boardroom, but as a real-world pain point inside a medical warehouse. Highlights include: Has Anyone Actually Tried This? (03:53), Where did Rebillia’s First Customer Come From? (09:33), The P…

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Your Brand Is Your Future: Scaling B2B Revenue Beyond Playbooks and Tech Stacks 28:10

2M ago28:10

28:10

"No tech stack, no playbook, no AI prompt is ever going to get you to that ultimate breakthrough that legacy status, that hockey-stick growth. It just won’t. What gets you there is brand: your story, your why, and the emotional connection you build with your buyers. No one buys from you because you’re great at executing a playbook. They buy because…

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The Future Is Multicultural: How Inclusive Marketing Fuels Revenue Growth 26:48

2M ago26:48

26:48

“When 70% of consumers say they prefer to buy from brands that reflect their values, inclusive marketing stops being a ‘nice-to-have’ it becomes a competitive advantage. Align your marketing dollars with that reality, and you’re not just doing the right thing you’re unlocking a scalable growth opportunity.” Dennis TseIn this episode of Revenue Boos…

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385: Built from Frustration with Moran Mizrahi 18:31

2M ago18:31

18:31

When Moran Mizrahi joined us on the Predictable Revenue Podcast, the conversation started with something every founder can relate to: the moment you hit a wall using a tool that clearly wasn’t designed for people like you. For Moran and Rebillia, that moment came in the subscription billing space. After years running retail and eCommerce businesses…

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Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact 32:34

2M ago32:34

32:34

Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact “Affiliate marketing intersects with every part of your marketing stack—PR, influencer, paid search, content—but too often, it operates in a silo. The real opportunity lies in integrating it into your brand and performance strategy from day one. When you align affiliate …

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384: Podcasts as a Growth Channel with Dr. Jeremy Weisz 49:40

2M ago49:40

49:40

Collin Stewart almost canceled this episode. Not because the guest wasn’t great, he was. Dr. Jeremy Weisz, co-founder of Rise 25, helped Collin get his podcast off the ground years ago. No, Collin hesitated because the strategy they were about to talk about… was working too well. “I don’t want everyone else to start doing this,” Collin admitted. “I…

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The Future of Integrated Media: Smarter Digital Marketing for Revenue Growth 27:52

2M ago27:52

27:52

The Future of Integrated Media – Smarter Digital Marketing for Revenue Growth "It’s no longer about winning the channel; it’s about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today’s consumers move seamlessly between channels. If we reach the right audiences with the right messa…

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383: From Messy Beginnings to Product-Market Fit with Ty Allen 27:29

2M ago27:29

27:29

After a serious spinal injury left him temporarily paralyzed, Ty had to navigate the healthcare system to find the right specialists, without reliable online information to guide those critical choices. On this episode of the Predictable Revenue Podcast, Ty Allen, founder of SocialClimb, shared the deeply personal story behind his company’s origin.…

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From Awareness to ROI: Maximizing Influencer Marketing for Revenue Growth 27:52

2M ago27:52

27:52

"It’s no longer about winning the channel; it’s about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today’s consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down sil…

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5 Data issues that will confuse AI, Should we Use the Title GTM Engineer?, How to Handle Conversion Rate Data the Right Way 41:46

2M ago41:46

41:46

00:00 5 Data Issues That Will Confuse AI 21:00 Should We Use the Title GTM Engineer? 32:21 How to Handle Conversion Rate Data the Right Way Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-news…

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From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth 31:00

2M ago31:00

31:00

From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth "Brands need to stop thinking of themselves as the center of the conversation and start putting their audience first. If you focus on fulfilling their interests—whether through information, education, or entertainment—you’re not chasing engagement anymore. Y…

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382: Selling Something People Don’t Know They Need with Kathleen Egan 38:17

2M ago38:17

38:17

Sustainability in construction is no longer optional. It’s a business imperative. Large corporations and government agencies demand low-impact materials, pushing manufacturers and suppliers to adapt. However, the complexity of sustainability standards, scattered data, and inconsistent reporting slow adoption. Kathleen Egan, CEO of Ecomedes, appeare…

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Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth 30:05

3M ago30:05

30:05

Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth "The big ‘aha’ moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling."…

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381: Cutting The Cost of Acquiring Customers in Half with Brandon Healey 41:25

3M ago41:25

41:25

For years, conventional wisdom has said that outbound sales works in B2B but not B2C. The reason? Email. In business sales, you can source and validate work emails. In consumer sales, personal emails are difficult to find and even harder to verify, often leading to spam filters. Brandon Healy, VP of Sales & Growth at Hemlane, took on this challenge…

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Monetizing Content: How Top Publishers & Brands Maximize Reach and Revenue Impact 30:32

3M ago30:32

30:32

Cooper Schwartz: Monetizing Content: How Top Publishers and Brands Maximize Reach and Revenue Impact “The brands that win aren’t just the ones with the biggest budgets—they’re the ones that strategically align performance and brand marketing to maximize reach and revenue.” That’s a quote from Cooper Schwartz and a sneak peek at today’s episode. Hey…

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Fitness Test for GTMOps, Should You Attend In-Person Conferences?, Tools for AI Data Normalization 43:46

3M ago43:46

43:46

00:00 Intro 3:55 Fitness test for GTMOps 30:13 Should you attend in-person conferences? 37:33 Tools for AI data Normalization Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow …

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380: Fail Fast, Pivot Smart with Paul Doerwald 28:46

3M ago28:46

28:46

Paul Doerwald set out to solve a problem he knew well. Helping small consultancies manage multiple projects without getting lost in Trello boards and Gantt charts. The idea made sense. It was solving a real issue. But when he brought it to his target audience, the response was clear: "I wouldn’t use it." Instead of defending his idea, Paul listened…