The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what’s next in logistics and supply chain delivered via podcasts, videos, and articles. Topics include: Transportation Topics Small package, Sma ...
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Predictive Analytics For Sales Podcasts
Unlocking the Future of Sales & Marketing with AI Visionaries The SaleSage Podcast dives into the transformative world of artificial intelligence, sales, and marketing, featuring in-depth conversations with industry leaders, AI experts, and innovative entrepreneurs. Hosted by Brooks Canavesi, each episode unpacks how cutting-edge AI technologies and data-driven strategies are reshaping the way we sell, market, and grow businesses. Join us to discover the personal journeys behind today’s tech ...
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Welcome to "The Sales Edge," the podcast exclusively designed for B2B sales professionals seeking to excel in the rapidly evolving business landscape. Join us as we delve into engaging interviews with industry experts, thought leaders, and seasoned professionals who possess invaluable insights into the world of B2B sales. In each episode, we explore the dynamic nature of B2B sales and uncover the latest trends, strategies, and transformations that are reshaping the industry. "The Sales Edge" ...
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Data in Depth explores the world of advanced analytics, business intelligence, and machine learning within the context of the manufacturing industry. In each episode, we talk with industry leaders and analytics experts to help manufacturers gain a 360-degree view of the shop floor, their business processes, and their customers. We dig into the concepts of descriptive, prescriptive, and predictive analytics to help solve modern manufacturing problems. From MRP to quality control, from field s ...
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The Margin Compression Playbook: The Essential Strategies for Brokerage Survival with Kevin Hill
46:12
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46:12In “The Margin Compression Playbook: The Essential Strategies for Brokerage Survival”, Joe Lynch and Kevin Hill, Head of Sales at CarrierSource.io and Founder and owner of Brush Pass Research, discuss how freight brokerages can utilize specialized data, technology, and superior carrier quality to overcome margin pressure and secure long-term viabil…
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New AI Marketing Study: 60% Do This Daily...
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43:16A groundbreaking new study just revealed that 60% of marketers are now using AI every single day. But here's what's really interesting—the insights aren’t just about the tools we’re using, they’re about what we’re using them for. What you'll discover in this special episode: The surprising truth about AI and job displacement (it's not what the head…
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Driving Predictable Recurring Revenue With Customer-Led Growth
46:21
46:21
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46:21Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn't rely on constant guessing and experimentation? To discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion, I interview Georgiana Laudi. Guest: Georgiana Laudi | Show Notes: s…
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Sales Insights for Logistics Leaders with Trey Griggs
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36:37In “Sales Insights for Logistics Leaders”, Joe Lynch and Trey Griggs, Founder and Chief Encouragement Officer of BETA Consulting Group, discuss the strategy for logistics leaders to build a trusted brand and create sales momentum using clear messaging, social proof (testimonials), and self-awareness to replace reliance on their shrinking profession…
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Private Fleet Net Zero: The Deadhead is Dead with Russ Jones
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46:46In “Private Fleet Net Zero: The Deadhead is Dead”, Joe Lynch and Russell Jones, CEO & Co-founder of Private Fleet Net Zero, discuss how PFNZ is using AI to eliminate the deadhead of private fleets, turning empty miles into profitable, superior capacity while simultaneously driving significant progress toward net zero. About Russ Jones Russell Jones…
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Driving Qualified Leads With LinkedIn Content: A Proven Formula
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45:41Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine? To learn how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days, I interview Mandy M…
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Long Beach: Port of the Future with Dr. Noel Hacegaba
40:49
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40:49In “Long Beach: Port of the Future”, Joe Lynch and Dr. Noel Hacegaba, Chief Operating Officer of the Port of Long Beach, a global leader in green port initiatives and top-notch customer service, moving cargo with reliability, speed and efficiency. As the premier U.S. gateway for trans-Pacific trade, the Port handles trade valued at $300 billion ann…
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Smarter Landside Logistics with Brian Kobza
35:11
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35:11In “Smarter Landside Logistics”, Joe Lynch and Brian Kobza, Chief Commercial Officer at IMC Logistics, discuss leveraging IMC's asset-based capacity, actionable visibility, and end-to-end services—all underpinned by strong relationships—is essential for achieving greater control and cargo velocity in the critical first and last mile of the supply c…
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Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals
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50:16Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn't generating the clicks it once did? To learn zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective, I interview Rand Fishkin. Guest: …
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How Tive is Making Supply Chain Safer and Smarter with Richie Daigle
1:00:23
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1:00:23In “How Tive is Making Supply Chain Safer and Smarter”, Joe Lynch and Richie Daigle, Enterprise Account Executive at Tive, discuss how Tive's comprehensive solution of hardware, software, and 24/7 monitoring provides real-time, end-to-end visibility for sensitive and high-value cargo to prevent theft, damage, and spoilage through data-driven decisi…
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From Deal Flow to Data Flow: Investing in the Freight Market with Ben Gordon
42:58
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42:58In “From Deal Flow to Data Flow: Investing in the Freight Market”, Joe Lynch and Ben Gordon, Founder and Managing Partner of Cambridge Capital, discuss the evolution of investment in the supply chain sector, highlighting the shift from traditional deals to a focus on leveraging data and technology for strategic growth. About Ben Gordon Benjamin Gor…
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Productizing Your Services for Highly Profitable Leads and Sales
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45:27Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results? To learn how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine, I interview Michael Buzinski. Guest: Michael Buzin…
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The M&A Playbook for Logistics Leaders with Spencer Tenney
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49:20In “The M&A Playbook for Logistics Leaders”, Joe Lynch and Spencer Tenney, President & CEO of Tenney Group, discuss the current state of mergers and acquisitions in the logistics sector, offering key insights on how business leaders can navigate a more selective market, build value, and secure successful deals. About Spencer Tenney Spencer Tenney s…
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LinkedIn Content Strategy: Achieving Sustainable Growth
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45:39Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? To learn a structured yet creative approach to LinkedIn content strategy that makes growth more sustainable., I interview Gus Bhandal. Guest: Gus Bhandal | Show Notes: s…
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AI Literacy in Logistics with Gather AI's Andrew Hoffman
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59:12In “AI Literacy in Logistics with Gather AI's Andrew Hoffman”, Joe Lynch and Andrew Hoffman, CTO at Gather AI, discuss how artificial intelligence is transforming warehouse operations by using visual data from drones and other machines to identify issues, suggest next steps, and ultimately improve efficiency and accuracy. About Andrew Hoffman Andre…
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Intermodal Expo 2025: Unpacking Cargo Theft, AI, and M&A with Anne Reinke
55:47
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55:47In “Intermodal Expo 2025: Unpacking Cargo Theft, AI, and M&A”, Joe Lynch and Anne Reinke, President & CEO of IANA, discuss the critical issues and forward-looking trends that are shaping the future of the intermodal freight industry. About Anne Reinke Anne Reinke became the Intermodal Association of North America’s third President & CEO in December…
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Shareable Short-Form Video Content: Get More Views and Engagement
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44:15Are you pouring time into short-form videos that don’t get picked up by the algorithm? Wondering why some creators rack up shares and engagement while your content barely moves beyond your own followers? Videos people can’t resist sending to their friends, colleagues, and communities multiply your reach. To learn the elements that make short-form c…
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Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market with Bill Driegert
53:29
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53:29In “Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market”, Joe Lynch and Bill Driegert, EVP of Convoy Platform - DAT Freight & Analytics, discuss how the integration of the Convoy Platform's automation and AI technology with DAT's massive freight marketplace will help brokers combat fraud, increase efficiency, an…
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How Humanoid Robots are Shaping the Future of Logistics with Parker Conroy
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55:21In “How Humanoid Robots are Shaping the Future of Logistics”, Joe Lynch and Parker Conroy, Head of Product at Apptronik, discuss how Apollo, a human-centered, AI-powered humanoid robot, is set to transform the industry by working alongside humans to fill labor gaps and perform a wide range of tasks in a safe and efficient manner. About Parker Conro…
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Positioning Strategy: How to Ensure Your Message Connects
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43:09Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the…
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The C.H. Robinson Perspective: Navigating the Next Era with Michael Castagnetto
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50:17In “The C.H. Robinson Perspective: Navigating the Next Era”, Joe Lynch and Michael Castagnetto, President of North American Surface Transportation at C.H. Robinson, discuss how the company's people-first culture and commitment to developing its employees drive its ability to solve complex logistics challenges and innovate for the future. About Mich…
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REPOST: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain with Briana Birkholz
44:00
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44:00Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. Ab…
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Educational Video Ads: The Secret to More Leads and Sales
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48:00Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format. To…
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Project 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy ReymerProject 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy Reymer
53:09
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53:09In “Project 61: The Mission to Give Truckers a Longer, Healthier Life”, Joe Lynch and Jeremy Reymer, the Founder and CEO of Project 61, discuss the shocking statistic that the average life expectancy of a truck driver is just 61 years and the organization's mission to address this health crisis. About Jeremy Reymer Jeremy Reymer is a recognized lea…
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The Dark Funnel Demystified: Unlocking Hidden Sales with Jennie Malafarina
1:03:14
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1:03:14In “The Dark Funnel Demystified: Unlocking Hidden Sales”, Joe Lynch and Jennie Malafarina, the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. About Jennie Malafarina Jennie Malafarina is the CEO of Virago Marketing, a Cleveland-based agency helping …
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Emotional Targeting: A Proven Path to More Leads and Sales
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47:22Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting is a science-backed approach that transforms your marketing by tapping …
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The Skill Gap Epidemic: How Untrained Workers Are Holding You Back with Cary Dittmann
51:14
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51:14In “The Skill Gap Epidemic: How Untrained Workers Are Holding You Back”, Joe Lynch and Cary Dittmann, the the Chief Operating Officer at FreightPath, discuss the critical challenges facing the global logistics industry and how targeted workforce development is essential for overcoming the widening skills gap. About Cary Dittman Cary Dittmann is the…
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Freight Downturn: What Winners Do to Gain Ground with Nick Klingensmith
55:22
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55:22In “Freight Downturn: What Winners Do to Gain Ground”, Joe Lynch and Nick Klingensmith, the Founder of Stride Motivation, discuss how professionals can adopt an endurance athlete's mindset to overcome fear, rejection, and self-limiting beliefs in the face of a challenging freight market. About Nick Klingensmith After being thrown out of a Las Vegas…
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5 Reasons Your Content Is Failing and How to Fix It
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44:48Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better headlines or trendier formats—it’s humanization. To discover five critic…
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Warp is The LTL Network of the Future with Daniel Sokolovsky
54:39
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54:39In “Warp is The LTL Network of the Future”, Joe Lynch and Daniel Sokolovsky, the Co-Founder and CEO of Warp, discuss how Warp's technology-powered freight network is modernizing LTL logistics across the U.S. by connecting shippers, cross-docks, and carriers through a single operating system to enable flexible, efficient, and highly visible freight …
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Building Trust in a Changing World: How to Make a Lasting Impact
46:18
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46:18Are you finding it harder to earn your audience’s trust in a world where skepticism runs high? Do your marketing efforts feel less effective as buyers take longer to make decisions and seem more resistant to traditional tactics? To learn three core principles for building trust that lasts: focusing on context over content, using conversations inste…
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From Farm to Fork: A Broker's Guide to Food Safety and Cold Chain Logistics with Brian Hastings
44:23
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44:23In “From Farm to Fork: A Broker's Guide to Food Safety and Cold Chain Logistics”, Joe Lynch and Brian Hastings, the CEO and Co-founder of Veritas Logistics, discuss the critical role of human-centric logistics and strong partnerships in ensuring the safe and efficient transportation of food. About Brian Hastings Brian Hastings is the CEO and Co-fo…
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The Power of Identify: Building Lifelong Customers
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46:20Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselve…
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CHAINge, AI and the Future of Freight with Bart A. De Muynck
1:13:38
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1:13:38In “CHAINge, AI, and the Future of Freight”, Joe Lynch and Bart De Muynck, an industry expert and thought leader with over 30 years of supply chain and logistics experience across the globe, discuss how artificial intelligence and emerging technologies are reshaping the logistics landscape and what the future holds for global freight. About Bart A.…
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Safeguarding Your Shipments: Denim's Insights on Fraud, Payments, and Carrier Vetting with Chad Capooth
57:28
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57:28In “Safeguarding Your Shipments: Denim's Insights on Fraud, Payments, and Carrier Vetting”, Joe Lynch and Chad Capooth, VP of Operations at Denim, discuss the evolving landscape of freight fraud, payment challenges, and how Denim provides comprehensive solutions to ensure financial and operational security for freight businesses. About Chad Capooth…
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YouTube Scripting Strategies That Sell: A Proven Model for Success
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46:24Have you ever poured hours into a YouTube video that racked up views but barely moved the needle on sales? Or maybe you’ve wondered why some marketers keep generating leads and revenue from videos they made years ago, while yours fade into the digital void? The difference isn’t luck or timing—it’s structure. Strategic scripting, built on psychologi…
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Navigating the Numbers: Tariffs, AI, and the Future of Supply Chains with Corey DeSantis
1:04:09
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1:04:09In “Navigating the Numbers: Tariffs, AI, and The Future of Supply Chains”, Joe Lynch and Corey DeSantis, BDO’s Logistics and Transportation Subject Matter Expert, discuss the evolving landscape of global trade, the transformative power of artificial intelligence, and strategies for building resilient supply chains for tomorrow. About Corey DeSantis…
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Making Customer Stories Profitable: A Proven Framework
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53:05Are you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every stage of their journey? Customer stories are one of the most versatile and high-impact marketing assets available to marketers. To discover a proven f…
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The Threads of Trade: How Global Events are Reshaping Cotton Logistics with Michael Symonanis
1:07:06
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1:07:06In “The Threads of Trade: How Global Events are Reshaping Cotton Logistics”, Joe Lynch and Michael Symonanis, Director of Strategic Network at Louis Dreyfus Company, discuss how global events are reshaping cotton logistics, leveraging Michael’s dual perspective as a BCO and former ocean carrier, and the importance of collaboration and data transpar…
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REPOST: Beyond the Tracks: The Next Frontier of American Rail with Martin Lew
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50:48Martin Lew and Joe Lynch discuss beyond the tracks: the next frontier of American rail. Martin is CEO at Commtrex, a tech-enabled rail logistics provider with a team of experienced rail professionals, an extensive network of partners, and a best-in-class technology platform that simplifies the movement of freight and creates a competitive advantage…
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How to Use a Personal Brand for Exposure, Leads, and Sales
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47:13Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? To discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives sales through authentic relationship building, I interview Rory Vaden…
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REPOST: Avoiding Logistics FUD with Steve Elwell
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45:07Steve Elwell and Joe Lynch discuss avoiding logistics FUD. Steve is the Founder and Managing Director of iDev Partners, a boutique leadership, business strategy and turnaround consulting firm. Summary: Avoiding Logistics FUD In this episode, Joe Lynch and guest Steve Elwell tackle the pervasive issue of Fear, Uncertainty, and Doubt (FUD) and its im…
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Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges with Michael Needham
1:00:17
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1:00:17In “Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges”, Joe Lynch and Michael Needham, a Principal at Efficio, discuss how to build resilient supply chains using data-driven strategies and a hands-on consulting approach to achieve both cost savings and operational resilience in the complex pharma and healthcare sectors. Abo…
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Advanced Messaging Strategy: Making Your Product a Must Have
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45:44Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addres…
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REPOST: The Revenue Engine with Kara Smith Brown
59:31
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59:31Kara Brown and Joe Lynch discuss the revenue engine. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown…
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LinkedIn Video Strategy: Becoming a Respected Industry Leader
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44:13Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? To discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry without feelin…
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Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions with Mike Ernst
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44:21In “Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions”, Joe Lynch and Mike Ernst, the President of Expedite All, discuss how specialized small truck solutions, spearheaded by networks like Expedite All, deliver efficient, on-demand transportation for time-critical shipments, leveraging cargo vans, box trucks, and straight…
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U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping with Lauren Beagen
49:08
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49:08In “U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping”, Joe Lynch and Lauren M. Beagen, the Founder of Squall Strategies and The Maritime Professor, discuss how recent U.S. policies, like OSRA 2022 and strategic efforts to move supply chains from China, are significantly reshaping the ocean shipping industry. About Lauren Beagen …
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Instagram Content Strategy: Attracting Quality Leads and Sales
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49:23Posting consistently but not seeing business results on Instagram? Wondering how to move beyond likes to generate quality leads and sales? To discover a proven Instagram content strategy designed to attract the right audience, boost engagement, and convert followers into paying customers, I interview Elizabeth Marberry. Guest: Elizabeth Marberry | …
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2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty with Seth Clevenger
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1:00:01In “2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty”, Joe Lynch and Seth Clevenger, Managing Editor of Features and Multimedia at Transport Topics, discuss the Top 100 logistics companies, 2024 performance, changes to the list, and the trends impacting the industry. About Seth Clevenger Seth Clevenger is managing editor of fea…
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