Best Print On Demand Tips Podcasts (2025)

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Tales from the Scrypt: Self-Publishing Horror Stories (and How to Survive Them) 50:15

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6d ago50:15

50:15

In this episode, Matt & Lauren share three chilling scenarios bound to keep you up at night and our tips for surviving your worst book publishing nightmares! Hear the horrifying tales of: 🕸️ The Monstrous Cover Art Mockup 👻 The Proof Possessed by Problems 🔪 The Beta Reader Butcher Listen now, or watch the full episode on YouTube…if you dare. Dive D…

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5 Customer Service Tips for Ecommerce Success 52:03

13d ago52:03

52:03

One of the biggest benefits of selling direct is having complete control over your fans’ customer experience, but even the best entrepreneurs out there sometimes find themselves facing a tricky customer service issue. In this episode, Lauren & Matt share their strategies for providing top tier support for your customers. Whether you’re taking preve…

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Matt & Lauren Agree to Disagree 44:20

20d ago44:20

44:20

In this episode, Matt & Lauren debate and discuss a variety of writing, publishing, editing, and marketing prompts. Hear their insights, opinions, and ideas on topics like: Exclusively Selling Direct vs. Going Wide with Your Book Sales Which Social Media Platform Would You Use to Promote a Book? What Would You Use to Entice New Email Subscribers? A…

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How to Get Your Book Into Libraries 49:53

27d ago49:53

49:53

In this episode, Lauren & Matt want indie authors to see their books on library shelves! Whether you dream of your hardcover on display in your local public library or hope to find your ebook in digital catalogs nationwide, we’re here to help make it happen. Dive Deeper 💡 Explore These Resources OverDrive | Libraries Break Digital Lending Records i…

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Clarity Over Chaos: How Simplifying Your Marketing Changes Everything 5:43

1M ago5:43

5:43

Feeling overwhelmed by trying to be everywhere at once? Finding clarity in your digital marketing strategy is the real game-changer. In this episode, Tona shares her personal journey from exhausting herself across multiple platforms to finding sustainable growth by focusing solely on her Facebook business page. You’ll hear: • The burnout and frustr…

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Inside the Inbox: How to Plan an Email Campaign Series 58:15

1M ago58:15

58:15

Tune in for another episode of The Email Marketing Podcast with Laurie & Lauren! In this episode, Laurie & Lauren walk through the steps to prepare for an important email marketing campaign series like holiday sales or a new book launch. We review: Why you should plan ahead for an email campaign Your pre-campaign planning timeline How to monitor yo…

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In the Limelight: Lynette Greenfield Shares Her Passion for Publishing 59:13

1M ago59:13

59:13

In this episode, Matt & Lauren sit down with our friend Lynette Greenfield, author and founder of Limelight Publishing. Learn how Lynette turned her prolific writing career and passion for helping aspiring authors into a successful hybrid publishing company. Dive Deeper 💡 Meet Lynette & Learn More About Limelight Write Publish Repeat Lynette Greenf…

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Live From Content Entrepreneur Expo! 55:48

2M ago55:48

55:48

In this episode, Lauren & Matt chat with old and new friends live from the show floor at Content Entrepreneur Expo! Tune in to hear from five industry experts about content creation and strategy, content entrepreneurship, book publishing, and most importantly, the great niche vs. niche debate. 3:42 → Austin L. Church on Writing a Book (and What He’…

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Maximizing Your First Impression in the Attention Economy 53:02

2M ago53:02

53:02

You only get one shot to make a first impression when inviting new guests into your brand–don’t scare them away before they even make it to the front door! In this episode, Lauren & Matt share essential tips for capturing attention quickly, maximizing your ‘curb appeal,’ and making your first look count. We talk through nailing your elevator pitch,…

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Maintaining Momentum After Your Book Launch 53:34

2M ago53:34

53:34

In this episode, Matt & Lauren share tips for making the most of your post-launch marketing and extending the sales cycle of your book. We talk through how to maintain the momentum of your brand growth, professional growth, and book sales by: Exploring new ways to approach earned promo opportunities Reinforcing your relationship with your existing …

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Understanding Your Audience with Reader Personas 49:40

2M ago49:40

49:40

Reader personas are a powerful tool for understanding your target audience! In this episode, Lauren & Matt explain the value of niching down into your target audience, how to create your ideal reader personas, and applying those to inform every step of your publishing journey. Whether you’re still drafting your first book or looking to inject new l…

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SEO for Business Growth with Brittany Herzberg 34:32

2M ago34:32

34:32

What if your content could work harder and longer for your business instead of disappearing after 24 hours? In this eye-opening conversation with SEO expert Brittany Herzberg, we explore why search engine optimization deserves a central place in your marketing strategy even if you have been avoiding it because it feels too technical or overwhelming…

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Calendars Are Still Cool (We Can Prove It) 49:51

3M ago49:51

49:51

In 2024, Lulu printed almost 57,000 calendars for creators and customers worldwide. In this episode, Matt & Lauren examine why wall calendars are so popular, the ROI on calendars, and different ways calendars can support your brand efforts. We also share calendar ideas for different types of creators, and our tips for making an awesome project. Don…

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The Email Marketing Podcast with Laurie & Lauren 45:21

3M ago45:21

45:21

In this episode Lauren is joined by Laurie Shipley, Lulu’s Email Marketing Manager, to explore the value of email marketing…beyond just newsletters! Laurie shares insights into growing and segmenting your email lists, using automated emails to increase revenue, and creating personal connections with your subscribers. Don’t miss Content Entrepreneur…

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Printing Money: How to Turn Subscription Content into Books 44:55

3M ago44:55

44:55

In this episode, Matt & Lauren review the power of print-on-demand books for subscription-based creators. Whether your content is behind a paywall, time-boxed, frequently updated, or even just spread out over multiple channels, print books can be a great way to support your fans, reach new subscribers, and further establish your expertise and autho…

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Scaling Up: What to Know About Bulk Book Printing 40:35

3M ago40:35

40:35

With print-on-demand, you can print just one copy of your book… But you can also print 100. Or 500. Or 1,000. Or 3,159. You do you. In this episode, Lauren & Matt talk bulk book orders; when you need them, how they work with print-on-demand, and all the logistics (and discounts!) you should know about. Don’t miss Content Entrepreneur Expo, THE even…

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The Social Media Content Generator That Helped Me Finally Post Consistently 7:24

3M ago7:24

7:24

Have you ever stared at your screen, knowing you should be posting but having no idea what to say? Same. I’m Tona, and I’m back after hitting reset on my business, my website, and this podcast. In this episode, I’m sharing why I stepped away, how comparison held me back, and the tool I built that finally helped me show up online without overthinkin…

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Book Launch Blueprint: How Justin Moore Sold Over 1,000 Books in 90 Days 48:52

3M ago48:52

48:52

In this episode, Matt & Lauren break down one of Tilt Publishing's most successful book launches of the year. Meet Justin Moore, author of Sponsor Magnet and founder of Creator Wizard, and hear how he’s used proven strategies to successfully (and profitably) release his book. Justin will be at Content Entrepreneur Expo this August… will you? Don’t …

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How to Use Generative AI to Sell More Books 55:44

4M ago55:44

55:44

In this episode, Lauren & Matt explore different ways generative AI tools like ChatGPT can help you sell more books (without creating any public-facing copy or content). We share so many tips for using AI, including ways to: Help you brainstorm, refine, and execute marketing strategies. Facilitate your market research to better position and promote…

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Lauren Finally Gets to Talk About Fanfiction 50:50

4M ago50:50

50:50

In this episode, Lauren finally gets to explain the intricacies and impact of fanfiction to Matt. Listen now for a slightly chaotic dive into fanfiction origins, the evolution of fanfiction as we know it today, the legal gray area of transformative works, and how fanfiction has impacted modern publishing. Don’t miss Content Entrepreneur Expo, THE e…

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Making the Most of Partnerships to Grow Your Audience 51:53

4M ago51:53

51:53

In this episode, Lauren & Matt explore how indie authors and content entrepreneurs can use partnerships and collaborations to grow their audience, establish authority, and build long-term relationships that outlast any algorithm. We break down strategies for how to identify the right partners, pitch yourself, and make the most of a mutually benefic…

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7 Steps to Publishing Your Book 56:52

4M ago56:52

56:52

In this episode, Matt & Lauren review how to publish your book in 7 steps! Check out these resources to help with each one: 💡 Step 1: Brainstorm Your Book Idea → [6:06] Listen to: Ep #32 | 5 Things to Know Before You Start Publishing Read: Turning Your Content Into a Book 💡 Step 2: Write & Organize Your Book → [9:46] Listen to: Ep #38 | 5+ Tools to…

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Paul's Pod: Your Guide to Taking Your Writing Habit to the Next Level 57:07

5M ago57:07

57:07

In this episode Lauren is joined by Lulu’s Senior Marketing Manager, blog writer, and master of copy, Paul Hobday. Paul responds to episode #53, How to Create A Writing Habit That Actually Sticks, and offers practical advice for aspiring writers ready to level up their writing habit into a purposeful writing practice. Don’t miss Content Entrepreneu…

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Audiobooks 101 for Indie Authors & Creators 56:00

5M ago56:00

56:00

In this episode Matt & Lauren debate the value and staying power of audiobooks, especially for indie authors. We take a look at market trends for audiobooks worldwide, different ways for authors and creators to produce and distribute their own audiobooks, and the pros and cons of creating audiobook versions of your books. Don’t miss Content Entrepr…

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Ep. 124: The Future of the Print on Demand Playbook Podcast 23:08

5M ago23:08

23:08

In this final episode, we’re sharing why the podcast is coming to an end, what we’re working on next, and how you can continue learning from us moving forward. After nearly 2.5 years and 123 consecutive weekly episodes of the Print on Demand Playbook podcast, we’re incredibly grateful to have created something that’s helped so many people gain a de…

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Build Your Own Book: Design Choices for Print Books 52:30

5M ago52:30

52:30

In this episode Lauren & Matt explore the design options available for print books. We review the distinctions between trim sizes, binding types, paper types, ink quality, and cover finish, and popular choices for different product types. Watch the episode on YouTube for visual examples! Don’t miss Content Entrepreneur Expo, THE event for creators,…

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International Book Rights for Indie Authors 49:00

5M ago49:00

49:00

In this episode, Matt & Lauren talk through what you need to know about licensing your book rights with foreign publishers. We debate the merit of reaching out to new markets, what that process looks like, and how to use an agency like DropCap to secure international rights deals. Don’t miss Content Entrepreneur Expo, THE event for creators, author…

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How Does Selling Direct Actually Work? 44:55

6M ago44:55

44:55

We’ve mentioned, once or twice, the value of selling direct. But how does it actually work? In this episode, Lauren & Matt walk through the direct sales cycle and answer some common questions, including: How do transactions work? Who handles customer issues? What am I supposed to do with my customer data? Don’t miss Content Entrepreneur Expo, THE e…

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We Love Content Entrepreneur Events So Much, We Bought One! 51:44

6M ago51:44

51:44

In 2023, Lulu bought Content Entrepreneur Expo, an event for content creators and content entrepreneurs. In this episode, Matt & Lauren share an inside look into why we got involved in CEX, what we’ve learned about events after owning one, and why we think content creators, entrepreneurs, and authors should join us in Cleveland this August! Use pro…

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Ep. 123: The NEW Way To Run Facebook Ads in 2025 58:45

6M ago58:45

58:45

🚀 Check out Adrian and Carlos's NEW weekly show, the Print on Demand Podcast 👉 https://ecomlegendsacademy.com/podcast In this episode, we're bringing on T-Shirt Legends Academy Coach and Facebook ads expert Carlos Colon to share the new way to run Meta ads in 2025. Let's go! #printondemandplaybook LINKS: Want to make money online with Shopify and p…

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Maximizing Your Chances of Discoverability in Generative AI Search 50:54

6M ago50:54

50:54

In this episode, Lauren & Matt dig into what discoverability looks like in a world where generative AI is changing how readers find books online. We look at what generative AI looks at when choosing what to cite or recommend, and share practical tips to help authors & creators appear in AI search results and, more importantly, to build lasting audi…

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Ep. 122: Lessons Learned Building a 7 Figure Print on Demand Business 57:40

6M ago57:40

57:40

🚀 Check out Adrian's FREE, on-demand masterclass 👉 https://ecomlegendsacademy.com/grow In this episode, Adrian reveals 5 powerful lessons he's learned on his journey to building a 7 figure brand that strengthened his mind and his business. Let's go! #printondemandplaybook LINKS: Want to learn how to make your first $10k with Shopify & Print on Dema…

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Turning Your Blog Into A Book 53:46

6M ago53:46

53:46

Whether you’re a food blogger, travel blogger, business blogger, lifestyle blogger, finance blogger, or any kind of blogger, you all have one thing in common: your content would make a great book. In this episode, Matt & Lauren explore the value of publishing your blog as a physical book. We also review the key steps to getting from blog to book, i…

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Ep. 121: Five "Deep-Cut" Niches With Strong Sales Potential 23:20

6M ago23:20

23:20

In this episode, Kerry reveals five deep cut niches with untapped potential that would be strong candidates for anyone looking to launch a successful niche print on demand business this year. Let's go! #printondemandplaybook LINKS: Join Kerry's next five day Launch Your Brand Challenge starting Monday, April 28th, 2025! Sign up now at shirtschool.c…

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How Authors Can Use Long-Form Video to Build Their Brand 54:42

6M ago54:42

54:42

In this episode of POD Pod, Lauren is joined by Lulu’s Education & Community Manager (and YouTube celebrity) Chelsea Bennett! Tune in for a conversation on the value of adding long-form video content to your marketing strategy, how authors can use video to connect with their audience, and getting comfortable on camera (and ignoring the haters). Lik…

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Ep. 120: A.I. Says Sell These Print On Demand Products In 2025 56:32

7M ago56:32

56:32

Kerry asked A.I. to not only tell him the top selling print on demand products in 2025, but to give him detailed insights, sales data, and more so you can uncover untapped opportunities to bring in more sales! In this episode, we'll go deep into what A.I. told him and how you can apply it. Let's go! #printondemandplaybook LINKS: 🚀 Ready to start, g…

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How to Copyright the Copy That You Wrote 48:31

7M ago48:31

48:31

In this episode, Matt & Lauren–who are definitely not lawyers–take on copyright law. We talk through what indie authors need to know about copyrighting their books in the US, why and how authors should register their work for copyright, and how fanfiction and generative AI may impact copyright in the future. Again: we are not attorneys. Watch this …

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Ep. 119: These 2025 Print on Demand Trends Are About To Explode 49:39

7M ago49:39

49:39

🚀 Check out Adrian's FREE, on-demand masterclass 👉 https://ecomlegendsacademy.com/grow Want to make more print on demand sales in 2025? One powerful sales strategy is to create designs that blend popular trends with your specific niche. By knowing what's trending, where the attention is, and what people are buying right now, we can create designs a…

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Extend Your Books’ Shelf Life with Backlist Book Marketing 42:57

7M ago42:57

42:57

In this episode, Lauren and Matt are ready to inject new life into your backlist book titles. We share ideas for using your backlist to experiment with new formats and distribution channels, turning your older books into lead magnets, and generating passive income from your content long after launch. Watch this episode on YouTube! Dive Deeper 💡 Boo…

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Ep. 118: Six Mistakes Top Print On Demand Sellers NEVER Make 1:09:12

7M ago1:09:12

1:09:12

For the last few years, we've been able to work with thousands of t-shirt, apparel, and print on demand sellers. We've seen a lot of them succeed, some of them fail, but more importantly, we've been able to see the mistakes that they've made along the way. In today's episode, we'll highlight 6 mistakes you should avoid in your business and we'll al…

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Beyond the Algorithm: Relationship Marketing for Authors & Publishers [Live From London Book Fair] 30:38

7M ago30:38

30:38

Recorded Live from London Book Fair! In this episode, Matt & Lauren explore the value of relationship marketing (tailoring your efforts to connect with your audience) versus algorithm marketing (tailoring your efforts to satisfy algorithms). We debate the merits of both strategies and share actionable steps to use them together to grow your brand. …

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Ep. 117: Genius Instagram Growth Tips w/ Brock Johnson 53:21

7M ago53:21

53:21

🚀 Apply for Adrian's FREE, live 1 Day Brand Growth Accelerator Workshop 👉 https://ecomlegendsacademy.com/workshop With 765,000 Instagram followers and a highly engaged community, today's guest is delivering a masterclass for how to grow on Instagram in 2025 and beyond. He is a podcaster, speaker, and one of the biggest names in the Instagram growth…

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Sustainability in Publishing: Reducing Waste One Print Book at a Time 42:37

7M ago42:37

42:37

In this episode, Matt & Lauren take a critical look at wasteful practices in the publishing industry. We share insight into what it takes to become a certified B Corp (like Lulu!), how book printing creates both physical and carbon waste, and what we can all do to make publishing more sustainable. Watch this episode on YouTube! Dive Deeper 💡 Resour…

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Ep. 116: The State Of A.I. T-Shirt Design In 2025 33:06

8M ago33:06

33:06

Ai design is moving fast - it's next to impossible to keep up with all the changes. Kerry has scoured tons of different ai image generators to find the best tools for print on demand and apparel sellers in 2025. In this episode, Kerry will bring you up to speed on what's happening with ai t-shirt design and how you should be using it. Let's go! #pr…

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Creating a Custom Book Business Using Lulu's Print API 48:01

8M ago48:01

48:01

In this episode, Lauren & Matt explore Lulu’s open source Print API. Don’t know what an API is? We’ve got you covered. We also talk through the value of personalized products and creative ways to use Lulu’s Print API to power your custom book business. Watch this episode on YouTube! Dive Deeper 💡 Learn more about Lulu’s Print API 💡 Sponsor Magnet b…

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Ep. 115: How To Grow Your Clothing Brand on Instagram in 2025 (Without Ads) 36:55

8M ago36:55

36:55

🚀 Check out Adrian's FREE, on-demand masterclass 👉 https://ecomlegendsacademy.com/grow Instagram is a marketing giant with over 2 billion monthly active users, but it has evolved a lot over the years, it continues to evolve, and many of the old strategies that used to work, are no longer effective. In this episode, Adrian shares proven Instagram gr…

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Book Publicity Simplified with Sarah Franklin 51:55

8M ago51:55

51:55

In this episode, Matt & Lauren are joined by Sarah Franklin, Lulu’s Public Relations Manager and expert book publicist! Hear about book publicity simplified as Sarah answers questions like: → What’s the value in hiring a publicist vs. doing your own publicity? → What exactly is a publicist’s role in book marketing? → How do you make the most of ear…

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Ep. 114: This Print on Demand Seller Just Made $10k in Sales in 90 Days 48:27

8M ago48:27

48:27

I recently met one-on-one with a few of my T-Shirt Legends Academy students who have been hitting some impressive sales milestones, including one student who generated $10,000 in revenue in the last 90 days. So in this episode, I'm going to break down the strategy that they're following to build brands they love, create products that people buy, an…

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Mastering Book Metadata to Maximize Market Reach 45:13

8M ago45:13

45:13

In this episode, Lauren & Matt deep dive into book metadata and how it can better position your book in the market. Maximize your discoverability and reach with tips on choosing bookstore categories and BISAC codes, tools for keyword research, and best practices for making the most of your metadata. Watch this episode on YouTube! Dive Deeper 💡 Comp…

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Ep. 113: What Instagram Changes Mean For Print on Demand Sellers 48:40

8M ago48:40

48:40

With 2 billion monthly active users and 70% of those users reporting that posts have affected purchasing decisions, Instagram is one of the most popular and effective marketing channels for print on demand sellers in 2025. But there are some big changes coming this year, many of which you may have already noticed. In this episode, we're going to di…