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Welcome to Podcasts From The Printerverse, the ultimate destination for podcasts about printing, print production, print marketing, and print design where we examine all the elements that foster stellar printed materials, customer communications, and customer relationships that create opportunities for print business success. LISTEN LONG AND PROSPER! | #PMCpodcasts #Printerverse
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Stephanie Doyle, Director of Design Implementation at HBX Branding, joins Deborah Corn to discuss her approach to working with print vendors, educating creatives, navigating production timelines, and the evolving expectations around digital printing, customization, and sustainability. Mentioned in This Episode: Stephanie Doyle on LinkedIn: https://…
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Robert McClements joins Deborah Corn to discuss the story behind Operation Gisela: Echoes of a Sacrifice, how the project came together, and how print preserves memories, inspires connection, and leaves a lasting impact. Mentioned in This Episode: Operation Gisela: Echoes of a Sacrifice Documentary: https://www.youtube.com/watch?v=s2KR3uj1gk4 Opera…
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David Drucker, Noel Tocci, and Deborah Corn discuss how print creates emotional connections, how thoughtful design choices help tell compelling stories, underused colors that have an emotional impact, and how designers can create unique and memorable experiences through print. Mentioned in This Episode: Rodney Smith: https://rodneysmith.com/ The En…
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In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss the customer value of speed and efficiency, self-service versus one-on-one conversation, showcasing print options to educate buyers, and why confidence is the cornerstone of customer loyalty. This conversation gets heated! Whose side are you on? Mentioned in This Episode: Matthew Pa…
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Jamie McLennan, Will Crabtree, and Deborah Corn discuss the impact of tariffs and trade wars on the print industry, the vulnerabilities in their supply chains, proactive steps to protect margins, and how lessons from COVID can be a guide for preempting potential disaster. Mentioned in This Episode: Labelexpo: https://www.labelexpo-europe.com/ Jamie…
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Daniel Erni, CEO of Hunkeler AG, joins Deborah Corn to discuss Hunkeler Innovationdays, shifting technology trends, the growing emphasis on industry partnerships, investing in the next generation of print professionals, and CONNECTION! Mentioned in This Episode: Daniel Erni: https://linkedin.com/in/daniel-erni/ Hunkeler AG: https://hunkeler.ch/en/h…
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In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss overused, outdated, or misleading terms in the print industry that should be retired in 2025, why these terms no longer serve the print industry effectively, and how clearer, customer-focused communication can help printers stay relevant and competitive. Mentioned in This Episode: E…
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David Drucker, Noel Tocci, and Deborah Corn discuss their most innovative print projects, design-partner trust, practical advice for enhancing print design through collaboration, exploring new techniques and materials, attending industry events, leveraging partnerships to create impactful print products in 2025, and printed projects on their bucket…
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Lori Anderson, President and CEO of the International Sign Association, joins Deborah Corn to discuss her transformative industry leadership, what to expect from this year's upcoming Sign Expo, ISA's various workforce initiatives and advocacy work, and her outlook for 2025. Mentioned in This Episode: Lori Anderson: https://www.linkedin.com/in/ander…
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Dave Baldaro, Marketing Operations Manager and Chief Product Advocate at XMPie, joins Deborah Corn to discuss the nuance of customization and personalization in print, how XMPie empowers printers of all sizes to enhance customer engagement and profits, and we recap three case studies where printers incorporated data-driven marketing, workflow autom…
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In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss trust and authenticity, simple sales strategies, preparing for environmental challenges, and navigating 2025 price increases effectively with customers. Mentioned in This Episode: How To Stop Print Buyers Choosing On Price: https://profitableprintrelationships.com/how-to-stop-print-…
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Jamie McLennan, Will Crabtree, and Deborah Corn discuss highlights from their year, lessons learned from overcoming challenges, the role of innovation and resilience in growing their businesses, and strategies for improving workflows and preparing for success in 2025. Mentioned in This Episode: DMR - Digital Output magazine: https://digitaloutput.n…
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Shane Golder, Founder of Print Tribe, joins Deborah Corn to introduce Print Tribe, how it supports sales professionals, the free resources it offers, and why fostering collaboration is crucial for driving success in the print industry. Mentioned in This Episode: Shane Golder: https://linkedin.com/in/shanegolder/ Print Tribe: https://www.theprinttri…
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Jon Bailey, CEO at Precision Proco, and Harrison Bailey, owner of The Smart Elephant, join Deborah Corn to discuss how Precision Proco is bridging the gap between print media and digital media, whether automation enhances or kills creativity, how younger entrepreneurs are shaping the industry, and why embracing the misperception of print is vital f…
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Daniel Erni, CEO of Hunkeler AG, joins Deborah Corn and Pat McGrew to discuss the 2025 Hunkeler Innovationdays event Feb 24-27 in Lucerne Switzerland, the unique opportunity it provides for printers to explore cutting-edge equipment and software solutions, connect with industry experts and colleagues, and why HID truly stands out as a 'must-attend'…
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Remy Janco, Vice President at Janco Press, joins Deborah Corn to discuss how RFID is transforming label printing and supply chain management, what you need to know to get started, and why investing in this technology could be crucial for label printers and the future of their business. Mentioned in This Episode: Remy Janco: https://linkedin.com/in/…
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Rolf Schlösser, from Team Jansen, and Christoph Grunicke, Business Development Channel Manager at XMPie, join Deborah Corn to discuss the partnership between XMPie and the Team Jansen ProServices division, how they revolutionized label processing, personalization, and delivery time for the German Beekeepers Association saving weeks in production ti…
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Jay Mustafa, Managing Director at Thirst Creative, and Phil Gaskin, Business Development Channel Manager at XMPie, join Deborah Corn to discuss how Thirst Creative grew into a full-service print and creative solutions company, the adoption of XMPie to integrate and automate processes, why customer convenience is essential, and the importance of mee…
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David Drucker, Noel Tocci, and Deborah Corn discuss best practices for creating effective briefs and estimate requests for printed materials, why sharing project goals and audience information drives successful outcomes, and why collaborating with print partners is essential to enhancing the impact of the final product. Mentioned in This Episode: T…
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In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss essential strategies for measuring your business performance in 2024, covering everything from boosting customer engagement and refining communication efforts to aligning customer fit with business strengths, optimizing sales tactics, and enhancing productivity and profitability for…
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Brian Hughes, President at Pel Hughes, joins Deborah Corn to discuss the company's commitment to innovation, their partnership with XMPie, data-driven marketing strategies, the potential of personalized video, and the legacy of Pel Hughes. Mentioned in This Episode: Brian Hughes: https://linkedin.com/in/brianhughespelhughes/ Pel Hughes: https://pel…
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Jamie McLennan, Will Crabtree, and Deborah Corn discuss recovery and resilience in the print industry following a natural disaster, the risks of predatory contractors, five key factors in preparing a disaster plan, and the importance of industry partnerships while rebuilding. Mentioned in This Episode: International Print Day: https://international…
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Paolo Grasso, Sales Director for ECOLEAF at ACTEGA, joins Deborah Corn to discuss their breakthrough film-free metallization technology for labels, ECOLEAF's sustainability claims, and how to get samples sent to you. Mentioned in This Episode: Paolo Grasso: https://www.linkedin.com/in/paolograsso/ ACTEGA: https://www.actega.com/ ACTEGA/ECOLEAF: htt…
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Jeroen van Druenen, Director at Jubels, joins Deborah Corn to discuss their evolution, how they have embraced smart printing through digital technologies and focused on book production, the importance of sustainability, and why building long-term customer relationships beyond print production is vital. Mentioned in This Episode: Jeroen van Druenen:…
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Mark Michelson, Editor Emeritus at Printing Impressions, joins Deborah Corn to discuss his remarkable 43-year journey in the printing industry, the game-changing technological advancements he has witnessed, the evolving role of journalism in print media, the rewarding experience of mentoring his successor, Ashley Roberts, and how he will stay activ…
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