Best Proof Of Concept Media Podcasts (2025)

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New-look Tigers display 'proof of concept' in Arkansas loss 1:15:31

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5d ago1:15:31

1:15:31

Any discussion about preseason exhibition college basketball should feature a healthy dose of nuance. The Memphis basketball team's 99-75 loss to Arkansas is no exception. The result is the result, but it's far from the most important thing. If nothing else, it did nothing to put a damper on the Tigers' confidence level about this season. The oppos…

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Setting up John Calipari and Arkansas vs. Penny Hardaway and Memphis 1:06:28

9d ago1:06:28

1:06:28

For the first time in more than 20 years, Memphis basketball will host the Arkansas Razorbacks. Sure, it's an exhibition game (part of the second annual Hoops For St. Jude Tip Off Classic). It won't count toward either program's record. It won't help either team in the standings. It won't do anything for their March Madness outlook. But John Calipa…

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Who are these guys? Breaking down the entire 2025-26 Memphis basketball roster 1:32:24

19d ago1:32:24

1:32:24

We, here at The Commercial Appeal, recognize it can be difficult to keep up with the vast amount of roster turnover Memphis basketball undergoes each season. But especially this season. All 15 players on Penny Hardaway's 2025-26 roster were members of someone else's roster last season. Top to bottom: they're all brand new to the Tigers. Well, almos…

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AI Clones, Direct Response & the Future of Ads (with Tobias Allen) 1:13:24

26d ago1:13:24

1:13:24

Ex-Acquisition.com Director Tobias Allen on AI, Branding & Direct Response In this episode, Tobias Allen joins Dakota Hermes to talk about how AI is reshaping marketing, what brand really means in 2025, and why the fundamentals of persuasion never die. They break down what’s working in paid ads right now, how to think about brand vs. direct respons…

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This 5-Step Ads Framework Will Fix Your ROAS (Based on $150M in Spend) 42:00

1M ago42:00

42:00

Most ad accounts don’t stall out of nowhere (unless you literally only launched a set-and-forget way back in 2020). You need to know where to look and how to fix an underperforming account before it really causes a problem. Lucky for you, The AdClass 5-Step Diagnostic Playbook is here to save the day! Caleb, Dakota, and Matthew show how they audit …

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What’s Working In Paid Advertising RIGHT NOW 31:15

2M ago31:15

31:15

The world of advertising moves fast. What worked last week might flop today. In this “state of the union” episode, Caleb, Dakota, and Matthew break down what’s actually working right now in paid advertising, with a special look at how organic content is reshaping the way ad campaigns are being built and scaled. The team dives into the power of orga…

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Memphis has momentum. As football season kicks off, can Tigers keep it going? 1:04:49

2M ago1:04:49

1:04:49

Anticipation is building at the University of Memphis. Football season kicks off on Aug. 30. The nationally-ranked women's soccer team is undefeated with a home game against top-5 Tennessee coming up. Penny Hardaway has finalized his roster and his non-conference schedule. And what will university leadership's next move be in its effort to get into…

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Vibe Marketing Has Changed Advertising Forever! 33:30

3M ago33:30

33:30

You've probably heard of vibe marketing, but what exactly is it? Sometimes the best marketing isn’t about hard selling at all, it’s about creating a vibe people want to be part of. In a world oversaturated with CTAs and scarcity plays, audiences are gravitating toward brands that feel authentic, intentional, and emotionally magnetic. And with the r…

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Big 12 passes on Memphis again. Where do Tigers go from here? 1:10:30

3M ago1:10:30

1:10:30

The Big 12 apparently wants no part of Memphis. The Tigers reportedly put together a pitch to join the power conference that was unprecedented. Yet the Big 12 was so unmoved by it that it did not even rise to the level where the league's presidents put it to a vote. What does that say about the Big 12? What does it say about Memphis? On this week's…

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Memphis and the Pac-12: Cutting through conference realignment noise 1:17:48

4M ago1:17:48

1:17:48

One piece of the Pac-12 media rights-slash-conference realignment puzzle was put in place on June 23. That's when CBS Sports and the new version of the one-time power league announced they were extending their broadcast partnership through 2031. It is a big step for the Pac-12, whose rebuilding efforts have (to varying degrees) been linked to Memph…

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Why House settlement makes things exciting - and scary - for Memphis 1:06:13

5M ago1:06:13

1:06:13

The Memphis basketball offseason is usually a fun ride. This year is no exception. Of course, Penny Hardaway has rebuilt his entire roster from scratch - a task that takes into account the transfer of All-American guard PJ Haggerty. There is also the ongoing wait for star big man Dain Dainja's eligibility ruling and the news that Memphis missed out…

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How We Took a Client from Zero Paid Closes to 28X Return in 2025 27:51

5M ago27:51

27:51

When a client comes to you after spending $340K on ads with zero sales attributed, where do you even start? In this episode, Caleb and Matthew break down the exact steps they took to turn a restaurant POS account with plenty of spend but no results into a funnel that’s now producing a 28X LTV return. From fixing funnel gaps to improving lead qualit…

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Pattern Interrupts, AI Slop, and the Return of Realness in Ads 33:47

5M ago33:47

33:47

Is the era of overly polished, AI-generated ads finally dying? In this episode, Caleb and Matthew sit down with performance strategist Elly Charland to break down what’s actually working in ad creative right now, from viral hooks and pattern interrupts to low-budget videos that outperform studio shoots. It’s a deep dive into why “realness” is winni…

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What went wrong vs. Colorado State, PJ Haggerty and the Tigers' road ahead 1:33:23

7M ago1:33:23

1:33:23

The Memphis basketball team's offseason began sooner than most expected. And it began sooner than any Tiger or Tiger fan hoped it would. But last week's March Madness loss to Colorado State means this chapter is closed and a new one has already begun. On this week's episode of the Tiger Basketball Podcast, Jason Munz and Jonah Dylan examine where t…

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Everyone is picking Colorado State to beat Memphis. Here's why that's ridiculous 1:23:45

8M ago1:23:45

1:23:45

The Memphis Tigers are facing the Colorado State Rams Friday in March Madness. Both teams are very good. Both teams are very hot. Both teams have superstar-level talent. Both teams won their conference tournaments. Both teams are well coached. Memphis is a 5-seed, while Colorado State is a 12-seed. But it's the Rams who are favored to win. And it's…

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How To Turn Remote Work Culture Into Results 36:18

8M ago36:18

36:18

Building a strong company culture without a physical office might sound challenging historically speaking, but it’s been one of the most central reasons for growing our fully remote team to a point of amazing success. With insights on everything workplace culture including the importance of daily team syncs and celebrating wins to hiring with inten…

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PJ Haggerty's 40-burger, Dain Dainja's shoulder and setting up the Tulane game 33:20

8M ago33:20

33:20

PJ Haggerty went off Friday at the AAC tournament. Memphis' All-American guard dropped 42 points against Wichita State and the Tigers advanced to the semifinals of the AAC tournament. From Fort Worth (deep inside the bowels of Dickies Arena) Jason Munz and Jonah Dylan react to Haggerty's performance, update Dain Dainja's shoulder situation and look…

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Will the Tigers be one of the most dangerous teams in the NCAA tournament? 1:03:17

8M ago1:03:17

1:03:17

March Madness is upon us. Sure, the Tigers still have their regular-season finale on Friday against South Florida. But, with the AAC tournament up next and the NCAA tournament after that, Memphis is ready for the Madness. On this week's Tiger Basketball Podcast, Jason Munz and Jonah Dylan break down the week that was for Memphis, as it defeated UAB…

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Is 2025 the Year of the Low-Ticket Offer? 14:21

8M ago14:21

14:21

In 2025, high-ticket sales aren’t as simple as they used to be. With rising ad costs and a growing trust recession, buyers are more skeptical than ever. So how do you keep high-ticket conversions strong? One solution is low-ticket offers. A well-placed low-ticket product can serve as a bridge, building trust and qualifying serious buyers before the…

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Has Dain Dainja become the Tigers' most important player? 1:18:02

8M ago1:18:02

1:18:02

The stage is set: Memphis vs. UAB. The 18th-ranked and first-place Tigers will travel to Birmingham Sunday to face the Blazers, who are nipping at their heels with the regular season drawing to a close. On this week's episode, Jason Munz and Jonah Dylan set up the most anticipated AAC matchup of the season - exploring the heat between Dain Dainja a…

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AI-Proof Your Job (By Using AI) 1:01:44

9M ago1:01:44

1:01:44

Don't call it a comeback! Caleb, Dakota, and Matthew return to catch up on how the marketing landscape looks in the wake of the continued rise of AI. AI has been a hot topic globally in almost every industry for the last few years, but it is undeniably reaching new heights in recent months. With new ChatGPT models released more and more frequently,…

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Surveying the damage from Tigers' loss and wondering how they can recover 1:16:51

9M ago1:16:51

1:16:51

The Memphis basketball team took a significant body blow by losing at Wichita State last week. But it's not the knockout punch some might think. On this week's episode of the Tiger Basketball Podcast, Jason Munz and Jonah Dylan look back at where things went wrong for Penny Hardaway and his team in the overtime road loss. Munz and Dylan also get in…

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Will Tyrese Hunter play vs. USF and other burning questions for the Tigers 1:13:34

9M ago1:13:34

1:13:34

The Memphis basketball team may or may not have starting point guard Tyrese Hunter on the floor Thursday at South Florida. The 14th-ranked and first-place Tigers (20-4, 10-1 AAC) will make an official decision before tip-off at the Yuengling Center in Tampa. On this week's episode of the Tiger Basketball Podcast, Jason Munz and Jonah Dylan weigh in…

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Why is there a disconnect between Memphis' NET ranking and its March Madness projection? 1:05:29

9M ago1:05:29

1:05:29

The Tigers have won six games in a row and 10 of their last 11, after beating Tulsa Wednesday. Most NCAA Tournament projections have Penny Hardaway's team as a 4-, 5- or 6-seed. But Memphis' computer-based (metrics) rankings do not match up with that. On this week's episode of the Tiger Basketball Podcast, Jason Munz and Jonah Dylan discuss why the…

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The most eye-popping thing about Memphis' win over UAB and Dainja, Lendeborg feuding? 1:01:22

9M ago1:01:22

1:01:22

The Memphis Tigers packed a lot to like into one basketball game against UAB last week. But what was the most eye-popping part of Penny Hardaway's team's 100-77 win at FedExForum? On this week's episode of the Tiger Basketball Podcast, Jason Munz and Jonah Dylan relive the highlights of Memphis' performance against the Blazers, which include Dain D…

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Why the Tigers don't have the luxury of only focusing on winning and losing 1:18:58

9M ago1:18:58

1:18:58

The Memphis basketball team has positioned itself well within the March Madness bracketology landscape. The Tigers are 14-4 and tied for first place in the AAC at 4-1. The Tigers have five Quad 1 wins. The Tigers are currently projected by some as a No. 4 seed in the NCAA Tournament. But wins and losses will only take the Tigers so far. Penny Harda…

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The Tigers' sparkling resumé and a conversation about NET rankings 1:02:42

10M ago1:02:42

1:02:42

Penny Hardaway's Memphis basketball team largely controls its own March Madness destiny. The Tigers have, so far, put together a near-sterling NCAA Tournament resumé. But the metrics-driven NET rankings don't exactly reflect that, at present. On this week's episode of the Tiger Basketball Podcast, Jason Munz and Jonah Dylan delve into why there is…

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PJ Haggerty: His impact on Tigers and Memphis' impact on him 59:59

10M ago59:59

59:59

Penny Hardaway has done it again. The Memphis Tigers coach is developing yet another bona fide superstar, in PJ Haggerty, right before our eyes. The Tulsa transfer has led the way for No. 20 Memphis this season, most recently lifted the team with a highlight-reel, circus, 30-foot 3-pointer to help it beat North Texas. On this week's episode of the …

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Penny Hardaway says the Tigers are under-ranked. Is he right? 1:05:33

10M ago1:05:33

1:05:33

Penny Hardaway's Memphis basketball team is No. 21 in this week's Associated Press Top 25 and 25th in the USA TODAY Coaches Poll. The Tigers are 10-3, and have more Quad 1 and Quad 2 wins (eight) than any other team in the nation. They've beaten UConn, Michigan State, Clemson, Ole Miss, Missouri, San Francisco and others. Does Hardaway have a gripe…

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How these founders rebranded this 600 year old product w/ Y'all Sweet Tea 18:25

11M ago18:25

18:25

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab It's time to get the par-tea started. And today's product promises to be the best you've ever had. Will they be able to convince the Sharks that they need a taste? Or will their $10M valuation prove too steep? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their busi…

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Dream big? Penny Hardaway's big-picture goals are well within reach 53:33

11M ago53:33

53:33

Memphis basketball coach Penny Hardaway guided the Tigers to a 2-0 ACC road trip over the past week. Because of that, the team is occupying more space in the within the national landscape than perhaps it ever has under Hardaway. Memphis is 9-2 overall with seven of its wins qualifying as valuable Quad 1 and Quad 2 victories. With still more resume'…

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Turning kids into content creators?! w/ Creator Camp 18:16

11M ago18:16

18:16

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab Today's founders are trying to solve the iPad Kids phenomenon by giving them more reasons to be on their iPads. Make it make sense, am I right? Their summer camp program aims to have your kids filming and editing their way to content creator success. Will the Sharks think it's tec…

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What To Do When A Product Is Too Niche? w/ Chalkless 20:30

11M ago20:30

20:30

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab In sports, it's important to be gritty, or according to today's founders, grippy. That's right, forget about chalk, today's product promises stronger grips with a quick pat pat and clap clap. With a $10M valuation, these founders may find themselves in a sticky situation. Will the…

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Power saws for kids?? What could go wrong?! w/ Chompshop 19:52

11M ago19:52

19:52

The holidays are upon us and what better gift for your child than a specialty power saw? Don't worry, it's totally kid proofed. It'll just cut your bank account with its price tag of $230. What could go wrong? Will the Sharks think this product is a cut above the rest or will these founders be dismissed as hacks?…

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Are the Tigers 'doomed' to repeat last season's collapse? 55:50

11M ago55:50

55:50

Memphis basketball took a "bad loss" on Sunday, falling to Arkansas State at FedExForum. This is after the Tigers beat UConn, Michigan State, Missouri and San Francisco (among others). Does that mean the Tigers are "doomed" to repeat the same movie that played out last season? Jason Munz and Jonah Dylan answer that question, preview upcoming games …

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Bringing Back a 1980s Clothing Trend with a New Twist w/ 1920 Convertible Clothing 20:17

11M ago20:17

20:17

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What do you call a jacket that goes up in flames? A blazer! Not unlike today's pitch, am I right? Mostly joking. This outerwear company boasts all time sales of $505, 000, but with a valuation of $2.5 million, will these founders manage to snuggle up next to a shark, or will the re…

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Can this product make “butt cleavage” a new trend in men's swimwear? w/ Moonies 16:44

11M ago16:44

16:44

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab The product today is simply astounding. It's an innovative take on men's swimwear that's more than a little cheeky. But with only 1, 000 in sales, the Sharks may need some buttering up. Will the Sharks take a bite or will these founders leave bummed? Hosts Jorie Munroe and Ariel Bo…

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The Ins and Outs of Pre-Sales as Launch Strategy w/ Terrashroom 17:08

11M ago17:08

17:08

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What kind of vehicle did the mushroom drive? A spores car, of course! We've covered at least three other mushroom products from Shark Tank, but nothing with a $7M valuation. Will this product make the Sharks give a shiitake or will the Sharks think this founder needs way more room …

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Why this Memphis basketball team is not at all like last season's Tigers 1:21:04

11M ago1:21:04

1:21:04

Memphis is riding high after another fast start. The Tigers are 6-1 and ranked No. 15 in this week's USA TODAY Coaches Poll - their only loss to No. 2 Auburn. Who can forget how things played out last season, when Memphis fell apart down the stretch after becoming a top-10 team in January? On this week's episode, Jason Munz and Jonah Dylan explain …

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This product aims to be the Impossible Foods of Sushi w/ Finneato Fysh Foods 19:37

11M ago19:37

19:37

Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab There's something fishy about today's product. As in, it looks like a fish. It tastes like a fish, but it's made from vegetables? That's right, it's a safe and vegetarian spin on raw fish. Mercury and parasites not included. And for one special shark, this product is going to be a …

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Mark Cuban: “This could be our biggest deal ever” w/ Doatnut 17:35

11M ago17:35

17:35

If there is one life lesson to be learned from Shark Tank, it's doughnut stop believing in yourself entrepreneurs and today's product will leave you simply a-glazed with all this one woman show has managed to accomplish. I won't sugarcoat this–some sharks are going to love this pastry product a whole lot and others will find it a bit of a weirdoh. …

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Did Going Viral Plunge This Waxing Startup Into Debt? w/ Sugardoh 19:32

11M ago19:32

19:32

Today's episode is about to get hairy. Not to wax poetic, but this is a fun new spin on hair removal. Will the Sharks find their $10M valuation a sweet deal or will these founders be left in a sticky situation? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: The pros/cons of p…

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The College Dropout Who Turned Down $300K For His $1M Side Hustle w/ Kobee’s 20:01

12M ago20:01

20:01

I love a product that creates a good buzz, and let me tell you, this founder's been on a roll. All natural lip balm is just the bee's knees. But truth be told, I'm not sure the Sharks will be won over by this small company's $5M valuation. Will the Sharks bite, or will this founder be left stung? Hosts Jorie Munroe and Ariel Boswell jump into the t…

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What Makes A Brand A ‘Lifestyle’ Brand? w/ Yardsale 21:11

12M ago21:11

21:11

Slope and steady wins the race, or at least that's what today's product is trying to show the Sharks with only $220K in sales to date. Will the Sharks take a bite of this company boasting a whopping $2M valuation? Or will they tell these founders, ski you later? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on…

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What constitutes a successful trip to Maui for the Tigers? 1:03:09

12M ago1:03:09

1:03:09

Penny Hardaway and his Memphis basketball team are facing what could be the toughest four-game stretch in recent memory this week and next week. The Tigers get San Francisco first at the Chase Center, then open the Maui Invitational versus No. 2 UConn next week. On this week's episode, Jason Munz and Jonah Dylan discuss what would constitute a succ…

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We Break Down The Branding Mistakes Behind This Mock Fried Chicken w/ Life Raft Treats 20:59

12M ago20:59

20:59

These days my favorite trend on social media is the “is it cake?” trend. Bakers the world over try to bake cakes that look like real world objects. Today's founders look to take it a step further and will have you asking, “is it ice cream?” It's a tantalizing treat that's worth a whopping $5M valuation. Will the sharks bite or will this founder duo…

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Is This Product The Next Cornhole of Yard Games? w/ Bucket Golf 19:43

12M ago19:43

19:43

Four! Yes, like golf. But also the number of sharks that enter the tank, ready to take a bite out of today's product. It's a feeding frenzy that will make these founders want to party. Will this innovative new yard game be a hole in one or will the sharks find them not up to par? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their bu…

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PJ Haggerty's recipe for success and Penny Hardaway's plan for the frontcourt 38:00

12M ago38:00

38:00

The Memphis basketball team is 2-0 thanks to rallies from double-digits deficits in each game, both keyed by heavy lifting from PJ Haggerty. On this week's episode, Jason Munz and Jonah Dylan break down the win over UNLV and Haggerty's latest standout performance. They also analyze Penny Hardaway's plans for Dain Dainja and Moussa Cisse, before del…

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How To Turn A Product Into A Company w/ RigStrips 17:07

12M ago17:07

17:07

After a long day on the slopes, the last thing you need is for your skis to shred the side of your car as they fall. Today's two founders aim to give powder to the people with their innovative new product. Will the Sharks hop on board or is it all downhill from here? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insigh…

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How To Successfully Scale A Regional Food Tradition w/ Topsail Steamer 21:28

12M ago21:28

21:28

We're shrimply on cloud nine when I'm at a good lobster bake. Too bad they usually only happen in the summer. Today's founder aims to change all that with her new spin on bringing seafood to a kitchen near you. You just need to add water. Will this product sink or swim? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business ins…