CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
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Pvsb Podcasts

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Developments in Retail Media with NielsenIQ SVP Dan Bonert
39:08
39:08
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39:08Send us a text The CPG Guys are joined in this episode by Dan Bonert, SVP of Retail Analytics and Retail Media at NielsenIQ. Dan has a background in media from his days at Amazon and was able to share quite a few insights on today's environment LIVE from the NielsenIQ c360 conference down in Hollywood, FL. Ajay Sharma, VP of ecommerce + omnichannel…
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Seamless Omnichannel Digital Customer Experiences with Schnuck's Cristina Preston
31:33
31:33
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31:33Send us a text The CPG Guys are joined in this episode by Cristina Preston - Director of Digital Marketing at Schnuck Markets, Inc., a supermarket chain based in the St. Louis area. The company was founded in 1939 and currently operates over 100 stores in four states throughout the Midwest. This episode was recorded at the 2025 Digital Food & Bever…
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Cannes Lions 2025 Recap with Amazon’s Jeff Cohen
47:16
47:16
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47:16Send us a text The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity. Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohen Follow Amazon Ads Partners on LinkedIn at: https://www.linkedin.com/showcase/amazon-…
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EPISODE 500 : Brand Building Through Superior Media Capabilities with Amazon's Tanner Elton
37:08
37:08
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37:08Send us a text The CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon. Follow Tanner on LinkedIn at: https://www.linkedin.com/in/tannerelton/ Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/ Follow Amazon Ads online at: https://advertising.amazon.com/ …
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Health and Wellness with Walmart’s Kevin Host
39:57
39:57
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39:57Send us a text The CPG Guys are joined in this episode by Kevin Host, SVP of Pharmacy at Walmart. He is the current chair of NACDS (National association of chain drug stores) and we've had the pleasure of hearing him speak LIVE from Palm Beach at the NACDS annual this year. As a career pharma veteran he is well known for his partnership with center…
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Building Shopper Loyalty in an Omnichannel World with Hy-Vee CMO Kathryn Mazza
46:48
46:48
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46:48Send us a text The CPG Guys are joined in this episode by Kathryn Mazza, CMO & President of Red Media at Hy-Vee, the midwest retailer. She leads the growth of the platform. Prior to, she was at Dick’s Sporting Goods. This was a conversation ranging from customer loyalty building, retail media, data measurement and of course 'back to basics' in stor…
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Retail Media & Consumer Insights in South America with Walmart Chile's Lucas Barros & Pamela Castro
45:07
45:07
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45:07Send us a text In this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner. Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucas-barros-631955103/ Follow Pamela on Li…
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Media that Drives Retail Sales with Costco’s Mark Williamson
55:55
55:55
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55:55Send us a text In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/ Follow Costco on LinkedIn at: https://www.linkedin.com/company/costco-wholesale/ Follow Costco online at: https://www.c…
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Building a World Class Retail Media Platform with Walmart Connect’s Jeff Clark
39:25
39:25
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39:25Send us a text In this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart. Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online a…
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Retail Media Networks Investment Negotiations with Tree Line Strategy Group’s Joe Davis
41:38
41:38
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41:38Send us a text In this episode, the CPG Guys are joined by Joe Davis, Managing Director of Tree Line Strategy Group which helps companies with strategic planning, customer development, digital commerce & sales strategy. Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-davis-co/ Follow Tree Line Strategy Group on LinkedIn at: https://www.l…
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Customer Acquisition Through Closed-Loop Sampling with Recess CEO Jack Shannon & Advisor Mike Feldman
42:45
42:45
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42:45Send us a text The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top retailers, and Mike Feldman, strategic advisor & former SVP Head of retail Media at VaynerMedia. F…
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eCommerce Fulfillment Strategy with Ahold Delhaize USA’s Daniël van Gool
35:17
35:17
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35:17Send us a text The CPG Guys are joined in this episode by Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA. Find Daniel on LinkedIn at: https://www.linkedin.com/in/dvangool/ Find AD USA on LinkedIn at: https://www.linkedin.com/company/ahold-delhaize-usa/ Find AD USA online at: https://www.adusa.com/ Daniël answers the…
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Shaping Nutritional Wellness with Plane Crash Survivor and Lucky Energy CEO Richard Laver
49:02
49:02
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49:02Send us a text The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's daughter, Kate, had cerebral palsy and couldn't eat solid foods. He created a plant-based protein shake, which…
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The Work-Life Challenge with NielsenIQ’s Nicole Collida Davis & Jennie Bell
46:43
46:43
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46:43Send us a text The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to g…
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Travel Hub Retail Media with WHSmith North America Media Network's Alison O'Keefe
20:46
20:46
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20:46Send us a text The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across travel hubs in North America. Find Alison on LinkedIn at: https://www.linkedin.com/in/alison-o-…
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Center Store Grocery Merchandising with Wakefern's Jeff Mondelli
43:48
43:48
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43:48Send us a text The CPGGUYS are joined in this episode by Vice President of grocery merchandising at Wakefern Food Corp. Jeff is a remarkable example of a pharmacist expert and leader now transformed into an everyday grocery merchant. We were so impressed by his leadership, he is the winner of the DSN (Drug store news) + CPGGGUYS retail merchandiser…
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Consumerism From The Lens of Gen Z with Shaan Modi (we met at CAGNY)
48:56
48:56
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48:56Send us a text The CPGGUYS are joined in this episode by Shaan Modi, from New Jersey. Shaan is still in high school but was spotted by us at CAGNY (the annual consumer analysts gathering with senior CPG brand leaders) down in Florida in February. We observed him attend several sessions, and we quite surprised to see someone from Gen Z in this confe…
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Robinson-Patman Compliance in the Age of Shoppable Media
49:09
49:09
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49:09Send us a text The CPG Guys are joined in this episode by Brandon Nutter, co Founder and CTO of Ampd, which connects Google Ads directly to the world’s largest marketplaces like Amazon and turn incremental revenue all the way up, and Steve Pet, Antitrust Associate at Gibson, Dunn & Crutcher LLP. Find Brandon Nutter on LinkedIn at: https://www.linke…
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Message to CPG CEOs: Lower Your EPS Targets Significantly! with RBC Capital Markets’ Nik Modi
46:33
46:33
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46:33Send us a text The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets. In this episode, Nik discusses his recent communication equity research newsletter called “Attention CPG Management/Boards: It’s Time to Cut EPS Significantly” Nik argues that cutting numbers signi…
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Amazon’s Omnichannel Grocery Strategy with Tomorrow’s Jordan Berke
22:58
22:58
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22:58Send us a text In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization. Sri and Jordan tour an Amazon Fresh store as they unpack Amazon's omnichannel grocery strategy live from the original Amazon Fresh store in Los Angeles. …
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Retail Leadership With Sam’s Club SVP eCommerce Greg Pulsifer
50:52
50:52
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50:52Send us a text In this episode, the CPG Guys are joined by Greg Pulsifer, SVP of eCommerce at Sam’s Club, the club format division of Walmart. Find Greg on LinkedIn at: https://www.linkedin.com/in/gregpulsifer/ Find Sam’s Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/ Find Sam’s Club online at: https://corporate.walmart.com/about…
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Everything Artificial Intelligence with Applied Intelligence's Imteaz Ahamed
48:04
48:04
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48:04Send us a text The CPG Guys are joined in this episode straight from Sydney, Australia by Imteaz Ahamed, founder and CEO of an artificial intelligence platform called Applied Intelligence. This episode is contextual for the CPG industry and covers many topics related to what YOU as a listener - either from a brand or retailer are faced with today. …
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Community Grocery Retail In the Digital Age with IGA’s Michael La Kier
33:08
33:08
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33:08Send us a text The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores and 7,500+ globally. This episode was recorded at the 2025 Commerce Media Brand Summit produced by WB Researc…
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What's Brewing in Omnichannel with illycaffè's Cristian Arcangeli
40:51
40:51
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40:51Send us a text In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/ Find illycaffè on …
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Benchmarking Retail Media Networks with The Path to Purchase Institute’s Cyndi Loza
46:27
46:27
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46:27Send us a text The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely. Apply to join the Corne…
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ABC's of a Startup Brand Launch with Doughlicious founder Kathryn Bricken
42:00
42:00
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42:00Send us a text The CPG Guys are joined in this episode by the founder of Doughlicious - the London dough company. Indulgent, yet healthy cookies - yes, that's whipping up treats in her kitchen to becoming London’s cookie queen, Kathryn Bricken turned her American baking magic into a sweet success story. Her legendary homemade cookies, crafted with …
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Send us a text The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos, Apply to join the Cornell retail media program…
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Alanna McDonald - GM, Mars Pet Nutrition & Today's Category Growth Models
26:10
26:10
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26:10Send us a text The CPGGUYS are joined in this episode by NA GM for Mars Pet Nutrition - Alanna McDonald. With brands such as L'Oreal & Procter & Gamble in her background, we knew this would be a solid foundational discussion on ways to think through today's category shaping trends and opportunities. This episode was shot LIVE at New York City at th…
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Brand Commercial Growth with Sargento’s GM Erin Price
46:56
46:56
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46:56Send us a text The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG firms like General Mills, Johnson & Johnson & spectrum brands. Apply to join the Cornell retail media program h…
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Consumer Motivations With NielsenIQ’s COO Tracey Massey
46:06
46:06
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46:06Send us a text The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with …
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The Intersection of Data & Media with Canadian Tire’s Simone Lumsden
42:56
42:56
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42:56Send us a text The CPG Guys are joined in this episode by Simone Lumsden, SVP of Triangle Loyalty & Retail Media at Canadian Tire Corporation, Limited (“CTC”), one of Canada’s most admired and trusted companies that includes a retail segment, a financial services division and CT REIT. Their retail business is led by Canadian Tire, which provides Ca…
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Women In Retail Media Collective join The CPG Guys
40:20
40:20
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40:20Send us a text The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail media. Find Emma Helsloot on Linkedin here: https://www.linkedin.com/in/emma-helsloot-78767a64…
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Live from Commerce Media Brand Summit with Bayer's Chelsey Alexander
40:31
40:31
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40:31Send us a text In this episode, the CPG Guys are joined by Chelsey Alexander, Vice President, Emerging Digital Platforms at Bayer Consumer Health. The episode was recorded in Atlanta GA at the Commerce Brand Media Summit in March 2025. Follow Chelsey Alexander on LinkedIn at: https://www.linkedin.com/in/chelsey-alexander-a3269757/ Follow Bayer on L…
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The CPG Guys February 2025 Industry Rank Punditry
1:00:14
1:00:14
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1:00:14Send us a text The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to discuss and learn what 2025 holds for us in the CPG industry. Find Sri Rajagopalan on Linkedin …
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Customer First Decisions with Kellanova CCO Carrie Sander
44:39
44:39
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44:39Send us a text In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company. Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04 Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Find Kellanova online at: https://www.kel…
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Leadership with Sam's Club's EVP & CXO Diana Marshall
44:55
44:55
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44:55Send us a text The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam's club Chief experience officer & EVP - Diana Marshall. This is a leadership class for vendors on how to be successful at Sam's club and her own leadership of people, data and MAP. This is the first episode of Women's month. In March, we will feature the a…
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Live from CAGNY 2025 with RBC Capital Markets' Nik Modi
45:48
45:48
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45:48Send us a text The CPG Guys interview RBC Capital Markets' Managing Director Nik Modi at the 2025 Consumer Analyst Group of New York conference in Orlando FL. Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capita…
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Send us a text In this episode, the CPG Guys analyze the 2025 Consumer Analyst Group of New York (CAGNY) conference. To learn more about CAGNY, click here: https://consumeranalystgroupny.com/ To access all of the CAGNY presentations, click here: https://drive.google.com/drive/folders/10E493RGHHjB3nwV7-Ga-t-RPCdLm719R?usp=drive_link LA fire relief :…
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THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ
47:00
47:00
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47:00Send us a text This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year have done exact…
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Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner
49:51
49:51
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49:51Send us a text The CPGGUYS are joined in this episode by the CEO of Nature's Bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our favorite. As such, this was both a fun and informative discussion. Find Steve on Linkedin at : https://www.linked…
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The Big Picture with Danone's Christian Stammkoetter
53:07
53:07
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53:07Send us a text This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter, who is Danone’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographie…
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Send us a text In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025. This episode is sponsored by Recess - 'helps CPG brands connect with their key retail shoppers, delivering experiential sampling in high-impact locations like gyms, colleges and community events to drive trial and conversion…
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Live from Chile at Walmart Connect's Accelerate Supplier Summit with PVSB
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39:51Send us a text PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile. This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit. Find Lucas Barros on LinkedIn here: https://www.linkedin.com/in/lucas-barros-631955103/ Find Walmart Conn…
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Retail Media Executive Education May 2025 with Cornell University's Dan Hooker
47:12
47:12
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47:12Send us a text The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on retail media offered May 5-8 at New York City. This program has been carefully designed in partnership with us at …
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Brand Retail Media Spend Sentiments from CES LIVE with CVS Media Exchange’s Parbs Dhariwal and Andrew Lipsman
40:37
40:37
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40:37Send us a text The CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment executed by Andrew and CPGGUYS surveying brands and retailers and where we stand in the industry. Find Andrew Lipsman…
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The Annual FMI mid winter conference and its relevance to the food industry with Mark Baum - CCO at FMI
52:44
52:44
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52:44Send us a text The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and…
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Retail Media Measurement Leadership with Albertsons Media Collective’s Liz Roche
43:31
43:31
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43:31Send us a text The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live. Find Li…
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Board Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg Welch
49:47
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49:47Send us a text The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board seats, CEO's, and C-suite leaders are found and placed at the world's largest market cap brands. Find Greg Welc…
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The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn Baker
38:02
38:02
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38:02Send us a text The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies. Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with…
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Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque
45:29
45:29
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45:29Send us a text The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo Bakeries, he's been sh…
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