Best Reputationink Podcasts (2025)

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AI as an Accelerant: Tools Helping Legal Marketing Teams Compete Smarter 21:32

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8d ago21:32

21:32

AI tools are changing the marketing game for small and midsized law firms, making it easier for them to compete with the bigger players in their markets. In this episode of "Spill the Ink," Michelle Calcote King interviews Jennifer Scotton, the Chief Marketing Officer at Constangy, to discuss how AI is transforming legal marketing. Jennifer's team …

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The Science Behind Best Lawyers: Insights to Maximize Your Law Firm's Recognition 13:20

29d ago13:20

13:20

Understanding the methodology behind legal rankings can transform how law firms approach the nomination process. In this "Spill the Ink" episode, Elizabeth Petit, Vice President of Research and Development at Best Lawyers, pulls back the curtain on the peer-review process that has been the rankings program's foundation since 1983. Michelle and Eliz…

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Breaking Down Silos: How to Build a Culture of Sharing in Law Firms 18:19

1M ago18:19

18:19

Attorneys are trained to be cautious and confidential, and these instincts often extend beyond client matters into a general reluctance to promote their own achievements. This creates a challenge for law firm marketers trying to publicize wins, celebrate successes and build the firm's reputation in the market. In this episode of "Spill the Ink," Br…

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The Art of Alignment: Branding in Decentralized AEC Firms 19:43

3M ago19:43

19:43

When AEC firms grant decentralized offices free rein to create their own messaging, the results can be damaging: wasted resources, confused clients, weakened competitive positioning and marketing teams that unknowingly sabotage each other's work. Yet many firms continue operating this way, treating brand fragmentation as an inevitable cost of doing…

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How to Get Attorneys to Buy In on Legal Marketing Plans 21:21

3M ago21:21

21:21

Good marketing ideas alone won't get attorneys to follow through. In this "Spill the Ink" episode, Michelle Calcote King talks to Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker, who reveals her proven strategies for transforming attorney resistance into marketing commitment. Sheenika started her career wanting to be a lawyer, went to…

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Ending the Standoff: AEC Marketers vs. Technical Experts 30:45

4M ago30:45

30:45

In this episode of "Spill the Ink," Michelle Calcote King sits down with Gabe Lett, Chief Marketing Officer at Prairie Engineers, to explore what happens when technical experts dictate marketing decisions and marketing teams get buried in proposal work. According to Gabe, the results are ineffective communication, missed opportunities for business …

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The MIT Program: How Strong Habits Drove 82% New Business Growth at One Law Firm 22:23

4M ago22:23

22:23

Many law firms invest in excellent business development coaching, see fantastic initial results, then watch performance gradually decline. Anna Hedgepeth, Chief Strategy Officer at Cranfill Sumner, observed this cycle happening firsthand at her firm and set out to develop a psychology-based system that would produce lasting results. Anna joins Mich…

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The Legal Marketer's Blind Spot: Start Treating Lawyers as Clients 25:11

5M ago25:11

25:11

You can't sell a product effectively without understanding it. In law firms, that product is the attorneys. To sell legal services, legal marketers need to invest in not just learning the firm's clients and industries, but also the nuances of the attorneys they support and the economics that drive their daily decisions. In this episode of "Spill th…

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Challenging AEC's Myth That "Anyone Can Do Marketing" 21:37

6M ago21:37

21:37

The misconception that "anyone can do marketing" creates barriers that relegate AEC marketers to tactical roles rather than strategic business partners. In this "Spill the Ink" episode, Michelle Galindez, Director of Marketing and Communications at Syska Hennessy Group, discusses practical strategies for marketing leaders to find their voice, chall…

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Beyond Business Cards: Authentic Networking for New Law Firm Partners 27:02

6M ago27:02

27:02

In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at stage, a woman-owned legal marketing and business development consultancy, to discuss how newly minted partners can develop authentic networking approaches that generate business. Through her own journey from "networking-phobic" marketing professional to…

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AEC Strategy Driven by True Connection, Not Transactional Relationships 19:03

7M ago19:03

19:03

Technical expertise is merely table stakes in the AEC industry. How firms approach their relationship-building is the true differentiator, with the potential to completely change the game for decision-makers. Brad Thurman, Chief Marketing Officer at Wallace Design Collective, shares his experience to help firms nurture authentic relationships — and…

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Giving Up Carbon-Copy Market Entry Tactics in AEC Firms 20:40

7M ago20:40

20:40

"We didn't want to be somebody that just came in and it was about the bottom line and the revenue. It was about being a part of the community." In this episode, Michelle Calcote King sits down with Optima Engineering Director of Marketing & Growth Suzanne Epps to discuss why it is a mistake for AEC marketers to blindly transplant their existing str…

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Attorney Work-Life Balance: Managing Boundaries and Client Relations 19:04

8M ago19:04

19:04

In this episode of "Spill the Ink," Michelle Calcote King speaks with Amanda Waesch, who chairs marketing and business development at Brennan, Manna & Diamond (BMD), about navigating work-life balance in the demanding legal profession. Amanda shares her experiences developing her firm's inaugural maternity policy, advocating for flexible work arran…

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Turning Data into Decisions: Research-Driven Strategies for AEC Firms 23:50

8M ago23:50

23:50

Most AEC firms recognize research's potential and understand they can't rely on assumptions or gut feelings to stay ahead of the curve. Still, many firms struggle to implement effective research programs that inform their strategic decisions. In this episode of "Spill the Ink," Michelle speaks with Julie Witecki, Senior Consultant at FMI Consulting…

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The Rewards When DEI Drives Innovation in Law Firms 32:26

9M ago32:26

32:26

Law firms are often seen as slow to change, but diversity, equity, and inclusion (DEI) can be powerful drivers of innovation. In this episode, Michelle Calcote King speaks with Terra Davis, Chief Diversity and Talent Development Officer at Knobbe Martens, about the business benefits of embracing DEI in law firms. She discusses how effective DEI wor…

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Exploring Mentorship Outside Traditional Channels as AEC Marketers 25:50

9M ago25:50

25:50

Professional learning and growth can bloom from unexpected relationships — and these opportunities are abundant in technical industries like architecture, engineering and construction. In this episode of "Spill the Ink," Michelle Calcote King sits down with Reagan Branham, Chief Marketing Officer at HERA laboratory planners, to discuss the benefits…

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Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field 35:35

10M ago35:35

35:35

In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the 2025 President of the Legal Marketing Association, disputes the idea that legal marketing is behind other professional services industries. He and Michelle Calcote King discuss how forward-thinking law firms are harnessing the power of content marketing and leveragin…

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The Benefits of Peer Relationships for Legal Professionals 26:50

12M ago26:50

26:50

Emily McKeown and Lindsay Tiffany have a standing meeting to collaborate and advise each other on legal marketing and business development issues. The twist? They work for separate law firms. Their firms serve different geographic markets, so they aren't in direct competition, but Emily and Lindsay say their peer relationship is invaluable. In this…

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Marketing's Role in Winning the War for AEC Talent 29:08

1y ago29:08

29:08

With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly stepping in to support talent recruiting, engagement and retention. Bryce Batts, the Co-Founder of AEC staffing firm Career Collective, sits down with us to talk about how marketing and HR departments are teamin…

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Planning Law Firm Events Where Authentic Relationships Flourish 24:08

1y ago24:08

24:08

Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional "lunch and learn" format simply doesn't spark joy with everyone. In this episode, Gail Lamarche, Director of Marketing and Business Development at Henderson Franklin, teaches us valuable lessons about creatin…

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The Path to Refreshing and Modernizing Gannett Fleming's Brand 41:34

1y ago41:34

41:34

To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it. Architecture, engineering and construction (AEC) marketers often have to walk the delicate line between honoring their firms' rich history and showcasing how they're embracing innovation. Founded in 1915, Gannett Fleming has experienced its fair …

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What other sectors teach us about legal marketing 32:35

1y ago32:35

32:35

It's easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective marketing should always center around one thing: how does it make people feel about your firm? This is one of many insights that Strauss Troy's director of marketing Jennifer Gault has acquired in her more than 12-year career spanning the retail…

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Crafting AEC content that captivates and inspires learning 35:02

1+ y ago35:02

35:02

With endless amounts of stimuli constantly grabbing for our attention, convincing audiences to read complex technical information can be a hard sell. As Kleinschmidt's marketing and communications director, GinaRenee Autrey pursues opportunities where her engineers can blend creativity and technical expertise. Their goal isn't to merely distribute …

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Why your attorneys should feel like part of the marketing team 27:57

1+ y ago27:57

27:57

On paper, Julia Thomas is a one-woman band as Dean Mead's marketing director. But in reality, she works in tandem with more than 100 unofficial marketers. Yep — attorneys and staff have a crucial supporting role to play as advocates for their firm and its brand, and Julia has made it her mission to empower them. In this episode of Spill the Ink, Ju…

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Lessons from marketing a legacy construction firm on its 100th anniversary 34:30

1+ y ago34:30

34:30

Reaching 100 years is a commendable accomplishment for any business and should be celebrated to the fullest extent. As Dana Galvin Lancour leads Barton Malow's centennial marketing campaign, she joins us to discuss the challenges and opportunities in marketing a legacy construction firm with deep community roots. In this episode of Spill the Ink, M…