The Revenue Engine Podcast features top leaders in business, marketing, technology, and more and share their amazing stories.
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The Five Pillars of Partnership Success With Patrick Ferdig
30:48
30:48
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30:48Patrick Ferdig is the Founder and Principal Consultant at The Power of Partnering, a firm dedicated to helping B2B technology and service providers build and scale effective partner-led growth strategies. With over two decades of experience in the technology industry, Patrick specializes in developing partner programs — including reseller channels,…
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Building an AI-Driven Content Engine With Mark Stiltner
30:27
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30:27Mark Stiltner is the Senior Director of Content and Web Marketing at Rapyd, a global fintech company that simplifies and advances commerce by providing integrated payment and fintech solutions across over 100 countries. With a background in advertising and journalism from the University of Colorado Boulder, he has led creative and brand strategy in…
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Why the B2B Funnel Is Broken and What Marketing Ops Leaders Should Do With Bethany Prettyman
27:53
27:53
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27:53Bethany Prettyman is the Senior Director of Marketing Operations at Huntress, a cybersecurity company specializing in managed detection and response solutions for small and mid-sized businesses. With a robust background in strategic operations, she leads initiatives that enhance marketing efficiency and drive growth. Bethany's leadership ensures th…
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Making Cybersecurity Simple, Scalable, and Phishing Resistant With Ronnie Manning
29:02
29:02
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29:02Ronnie Manning is the Chief Brand Associate at Yubico, a global cybersecurity company renowned for inventing the YubiKey, which offers phishing-resistant multi-factor authentication solutions. With over 20 years of experience in agency and corporate communications, he has focused on public relations and marketing strategies to bring new technology …
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The Psychology of B2B Marketing: Understanding Buyer Behavior and Demand Generation With Kerry Rana
29:15
29:15
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29:15Kerry Rana is the Senior Director for Digital Marketing and Experience at ExtraHop, a cybersecurity company specializing in AI-based network intelligence. In this role, she built a robust digital marketing team that drove a $48 million opportunity pipeline, achieving a 3X return on investment. Prior to ExtraHop, Kerry served as Director of Bank Par…
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Purpose vs. Mission: Building Brands That Inspire With Dave Minifie
26:30
26:30
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26:30Dave Minifie is the Chief Marketing Officer at Terakeet, a company that specializes in connecting brands with their audiences throughout their online journey. With a diverse background in healthcare, consumer goods, and marketing tech, Dave's journey from the US Marine Corps to corporate America showcases his adaptability and leadership skills acro…
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The Biggest Challenges in B2B SaaS Marketing and How To Approach Them
22:22
22:22
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22:22Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution t…
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Building Growth Engines: Data, Compliance, and Customer Success Highlights
9:22
9:22
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9:22Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution t…
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The Power of Long-Term Strategy in B2B Marketing With Katrine Rasmussen
34:59
34:59
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34:59Katrine Rasmussen is the Chief Marketing Officer at Pixelz, a leading provider of professional image editing and retouching services for fashion brands and retailers. With over a decade of experience in digital marketing, Katrine has navigated roles in B2C and B2B environments, specializing in enterprise marketing strategies, account-based marketin…
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Building Resilient Teams and Driving Data-Driven Growth With Russ Hawkins
37:46
37:46
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37:46Russ Hawkins is the President and CEO of Agilence, a data analytics company specializing in serving large retailers, grocers, and restaurant chains. With over 35 years of experience in tech, Russ has a track record of leading successful strategy transformations and scaling companies — he helped increase revenue at a prior company from $700,000 to $…
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Michael Tucker is the Founder and Head Systems Architect at Rocky Mountain RevOps, a consultancy specializing in optimizing revenue operations systems for businesses. With over a decade of experience across marketing, sales enablement, and customer success, Michael has held roles from sales representative to Director of Marketing Operations, giving…
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Agility in B2B Marketing With Ashley Widener
29:43
29:43
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29:43Ashley Widener is the Director of Marketing at GoCo, a company that specializes in HRIS solutions encompassing employee onboarding, document management, payroll, and benefits administration. Under her leadership, the marketing team has significantly contributed to GoCo's growth, building the marketing function from scratch and enhancing brand recog…
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Mastering Customer-Centric Marketing Strategies With Samantha Bergin
28:14
28:14
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28:14Samantha Bergin is the Chief Marketing Officer at Center, a fintech company specializing in employee expenses management software. She is an accomplished technology marketing leader with over 25 years of experience, particularly in the Pacific Northwest tech scene. Her career spans from product management at big tech corporations to spearheading ma…
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Balancing Innovation and Resource Management in Startup Marketing With Caroline Ang Wright
29:07
29:07
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29:07Caroline Ang Wright is the Head of Marketing at Exodigo, a company transforming infrastructure projects with an AI-powered underground mapping platform. With a non-traditional background spanning English literature and health policy, Caroline found her niche in marketing through diverse roles in hedge funds, large companies, and startups. She's kno…
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Simplifying Complex Customer Journeys Through CXM With Sherri Schwartz
37:07
37:07
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37:07Sherri Schwartz is the Head of Marketing at OvationCXM, a customer experience management platform that leverages AI for unique insights. She graduated amidst a financial crisis and pivoted from broadcast journalism to a successful career in sales and marketing, working across government contracts, financial services, and SaaS technology, gaining de…
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Cultivating Top-Tier Sales and Marketing Alignment in Real Estate Tech With Amanda Sullivan
35:44
35:44
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35:44Amanda Sullivan is the Vice President of Growth at Sierra Interactive, a company specializing in residential real estate technology. She boasts over a decade of experience scaling marketing programs globally within the SaaS space. Amanda is renowned for fostering sales and marketing alignment and excels in developing brand narratives and activating…
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The Power of Modern Market Intelligence With Greg Munves
26:21
26:21
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26:21Greg Munves is the CEO of OpenBrand, a cutting-edge market intelligence firm built for the modern age. His journey began at the University of Rochester, where he immersed himself in economics and finance, foreseeing a career on Wall Street that took a pivot into the dynamic world of tech startups. As an early member of 1010data, Greg rose from a ja…
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Optimizing Customer Marketing With Data-Driven Techniques With Hunter Montgomery
29:29
29:29
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29:29Hunter Montgomery is the Chief Marketing Officer at ChurnZero, a leading customer success platform designed to help businesses prevent customer churn. With over 15 years of b2b SaaS marketing experience and 25 years in b2b marketing, Hunter has a rich history in the industry, working as the Vice President of Marketing at Cision and Chief Marketing …
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The Future of Digital Advertising: Mark McEachran on Privacy, Context, and Performance
33:07
33:07
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33:07Mark McEachran is the Senior Vice President of Product Management at Yieldmo. With a degree in computer science and a career that began in 1997, Mark has grown alongside the evolving digital advertising landscape. Starting at a small company that quickly became the third most-trafficked website at the time, Mark has developed a distinct perspective…
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Mastering Go-to-Market Strategies and Customer Retention With Brian Warrick
31:11
31:11
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31:11Brian Warrick is the Revenue Leader at Baresquare, a company specializing in AI-powered revenue optimization for e-commerce. He is responsible for go-to-market efforts at Baresquare. With a background in environmental and business economics, a MBA from Rutgers University, and 25 years in digital transformation, Brian's expertise spans startups to e…
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The AI Advantage: Unlocking the Power of Data Science in Marketing With Jon Morra of Zefr
34:07
34:07
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34:07Jon Morra is the Chief AI Officer at Zefr, a company specializing in ad tech platforms and brand safety in the world of “walled garden” platforms such as TikTok, Facebook, and YouTube. With a background in biomedical engineering and a PhD in biomedical engineering, his academic journey took him from Johns Hopkins to UCLA. Jon then transitioned from…
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The Data-Driven Guide to Thriving in a Hybrid Work Environment With Rob Sadow
36:33
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36:33Rob Sadow is the CEO and Co-founder of Scoop, a software company that helps hybrid teams coordinate work and creates the Flex Index, which tracks flexible work approaches globally. He studied at The Wharton School of the University of Pennsylvania and began his career at Bain & Company in strategy consulting. Rob's first startup experience was in T…
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Marketing and Growing as a Compliance Company With Sam Li of Thoropass
26:28
26:28
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26:28Sam Li is the CEO and Founder of Thoropass, a compliance and audit solution with a customer-first approach. He has extensive knowledge of entrepreneurship, technology, and global strategy, and has worked with companies such as Google and Samsung. Sam holds an MBA from Harvard Business School. In this episode… Compliance has grown to be an ever-pres…
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Invaluable Lessons From a Marketing Executive With Kathleen Booth of Pavilion
36:09
36:09
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36:09Kathleen Booth is the Senior Vice President of Marketing and Growth at Pavilion, a community-powered learning platform for high-growth leaders. She spent the first 10 years of her career as an international development consultant, advising governments and international aid organizations on communications. Kathleen founded Quintain Marketing in 2006…
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Identifying and Overcoming Challenges With Quentin Kasseh of Nomad Engineers Consulting Group
28:57
28:57
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28:57Quentin Kasseh is a software engineering executive and the Director of Software Engineering at RelationalAI. He is also the Founder of Nomad Engineers Consulting Group, helping businesses tackle their most complex tech and data challenges. Through his career, Quentin has supervised and grown teams up to 300 employees and budgets up to $28M. He is a…
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A Coach’s Advice for Startups and Founders With Dane Holewinski of Decode Coaching
38:36
38:36
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38:36Dane Holewinski is a former CEO and venture capital-backed founder with a passion for helping mission-driven entrepreneurs achieve their potential. He is the Founder and CEO Coach at Decode Coaching, working with executives at brands such as Tonal, RealBlocks, and Zendrive. His coaching is grounded in the latest scientific research, best practices,…
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Marketing Companies From Startups to IPO With Rich Liu of Everlaw
46:33
46:33
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46:33Rich Liu is a biomedical engineer turned executive and investor with experience scaling multi-billion dollar unicorns. He is the CBO for Everlaw, an AI and e-discovery platform valued at more than $2 billion. He has been recognized as a Top 100 Global Sales Leader, shaping enterprise motions for companies across industries including SaaS, fintech, …
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Humanizing B2B Sales and Marketing Through AI With Usman Sheikh of xiQ
36:58
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36:58Usman Sheikh is the Founder and CEO of xiQ, an award-winning B2B sales and marketing platform. His goal is to humanize B2B sales and marketing by harnessing the power of generative AI and psychology. Prior to xiQ, Usman held multiple positions at SAP, including Vice President of Corporate Development, Product Management, and Sales Enablement. He fr…
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Managing and Optimizing Multi-Channel Campaigns With Frederik Hermann of Beekeeper
32:31
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32:31Frederik Hermann is a senior marketing executive focused on driving success through innovative and impactful marketing strategies. He excels in developing and leading global teams, executing campaigns, and delivering measurable results. Frederik is the Vice President of Digital Marketing at Beekeeper, a mobile-first platform designed for deskless e…
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Developing and Marketing Technology Products With Dylan Serota of Terminal.io
22:45
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22:45As an experienced entrepreneur and tech advisor, Dylan Serota has found his niche at the intersection of technology and e-commerce. He is the CEO and Co-founder of Terminal.io, a full-stack remote workforce platform for software-driven companies. He currently advises for BoomPop and previously advised for Bus.com. In this episode… While powerful, m…
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Driving Sustainable and Predictable Growth With Michael Krause of Tovuti LMS
28:36
28:36
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28:36With over 20 years of experience in business and technology, Michael Krause is a respected leader and growth expert. He currently serves as COO and Chief Growth Officer at Tovuti LMS, a platform that provides extensive tools to craft courses, engage learners, and train teams. In addition, he consults businesses of all sizes and works with them on s…
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Product Marketing to B2B, B2C, and B2G With Nitin Kartik of Carbyne
20:56
20:56
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20:56Nitin Kartik is a proven marketing leader and is the Director of Product Marketing at Carbyne, an emergency communication response platform that offers safe and reliable solutions for crises. He has led marketing and partnership programs at leading companies such as TomTom and Amazon. He has a MS degree in computer networks from Stanford University…
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Acquiring and Nurturing Top Talent With Angela Yeh of Yeh IDeology
30:03
30:03
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30:03Angela Yeh is the CEO, Founder, and Chief Talent Strategist of Yeh IDeology, a firm offering career coaching, talent strategy, and recruitment services. For the last 20 years, she has worked with senior executives and directors of HR, ranging from massive corporations to humble startups. In addition to her company, Angela has served on several advi…
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Powerfully Combining AI and Cloud Technology With Brian Lillie of Rackspace Technology
30:23
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30:23Brian Lillie is the President of Private Cloud at Rackspace Technology, a cloud computing services pioneer and multi-cloud solutions provider. He is a recognized global leader with a focus on business strategy, product innovation, customer centricity, and enterprise digital experience. In addition, he is also a member of the board of directors for …
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Marketing the Next Great Disruptor With Robert Kulewicz of MarketSpark
21:54
21:54
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21:54Robert Kulewicz is a proven sales leader and the Chief Growth Officer of MarketSpark, a SaaS platform offering analog to 4G LTE and 5G for enterprises. He has worked in the US and Europe, including Fortune 1000 companies and start-ups in technology, media, automotive, and construction industries. His experience encompasses growing startups up to 10…
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Marketing Complex Products to Engineers and Executives With Oleg Shilovitsky of OpenBOM
20:07
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20:07Oleg Shilovitsky is the CEO and Co-founder of OpenBOM, a digital network platform that manages product data and connects manufacturers with supply chain networks. He also runs his social and consulting brand, Beyond PLM, to share information and insights for product, engineering, and manufacturing software. In the past, Oleg held a host of leadersh…
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Best Practices for SaaS Companies and Vendors With Nigel Cullington of Upland Software
28:54
28:54
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28:54Nigel Cullington is a marketing leader with 25 years of global experience in sales and marketing. He is the VP of Marketing at Upland Software, an enterprise software that offers project management, workflow automation, and digital engagement. Previously, Nigel worked in product marketing at Openwave Messaging and Altify before Upland’s acquisition…
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Leading and Growing a B2B Company With Kris Rudeegraap of Sendoso
24:35
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24:35Kris Rudeegraap is the CEO and Co-founder of Sendoso, a direct mail automation platform that helps companies engage with their customers throughout the buyer’s journey. He is also an advisor and investor for many leading companies including Alan AI, Sonar Software, LoopGolf, and Tourial. In addition to his business, Kris is a contributing writer fo…
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Transitioning Into and Excelling as a SaaS Company With Mario Martinez of Vengreso
36:10
36:10
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36:10Mario Martinez is the CEO and Founder of Vengreso, a sales training company that simplifies and automates with their SaaS-based technology FlyMSG. He is the host of the popular The Modern Selling Podcast and was featured in Forbes, INC., Entrepreneur, and Huffington Post. He’s a highly sought-after keynote speaker with his experience in personal br…
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Increasing Demand Generation for Restaurant Technology With Arsen Stepanyan of Orders.co
27:48
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27:48Arsen Stepanyan is the Co-founder and CEO of Orders.co, a business offering restaurant industry solutions to streamline the ordering process and increase revenue. In addition to his business, he is a board member at BuildUp Bootcamp. He started his career as a small business owner and has translated that experience into expertise with his new busin…
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Healthy Revenue Management With Mike Chuma of IDeaS
34:11
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34:11Mike Chuma is the Vice President of Global Marketing, Engagement and Enablement at IDeaS Revenue Solutions, a revenue management software that has served hospitality businesses for over 30 years. He has led global product organizations, redefined product strategies, and helped implement new technologies for SaaS and subscription models. Before IDea…
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Leading and Fostering a Powerful Marketing Program With Gabe Graham of Accela
26:05
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26:05Gabe Graham is a marketing and sales executive with deep knowledge of developing and implementing digital-first marketing strategies. He is the Director of Growth and Field Marketing of Accela, a unified suite of cloud solutions for local governments. Prior to Accela, Gabe spent nearly two decades at H&R Block, starting as a marketing manager and e…
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How To Utilize AI in Marketing With Collin Mitchell
20:54
20:54
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20:54Collin Mitchell is a sales specialist, investor, and entrepreneur. He is Vice President of Sales at Leadium and currently works with other companies such as Vengresso, Nigel Green, and uCast. He is also the host of the Sales Transformation Podcast, where he offers bite-sized advice on how to transform your sales. At 25, Collin founded his first com…
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Building and Improving a Sales Team With David Weiss of The Sales Collective
25:02
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25:02David Weiss is a sales executive, sales coach, and is the Chief Revenue Officer of The Sales Collective. The company is a partner in accelerating business growth using experience and cutting-edge strategies to optimize sales performance. David is the author of Your Definitive Sales Career Guide and Sales Success Stories. He also founded the company…
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Improving the Marketing for Cybersecurity Services With Deborah Galea
24:42
24:42
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24:42Deborah Galea is the Director of Product Marketing at Orca Security, a leading cloud security platform. She is a proficient marketing professional with more than 20 years of experience marketing B2B software and SaaS solutions. Her previous positions include marketing work with Ascend Analytics, OPSWAT, and even co-founding Red Earth Software. Debo…
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The Power of Customer-Centric Marketing With Bill Talbot of OpsRamp
17:54
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17:54Bill Talbot is a marketing and business development expert with experience in strategic, product, and growth marketing. He is the Chief Marketing Officer of OpsRamp, an operations management platform that empowers enterprise IT and DevOps teams and prevents outages. In the past, Bill has worked as the VP of Marketing for Splunk, BMC Software, and C…
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What Integrated Marketing Does for Businesses With Melanie Brancaleone of Tessian
24:01
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24:01Melanie Brancaleone is the Director of Integrated Marketing at Tessian, a company offering cloud email security. She has worked in marketing for GoTo, Cynosure, and IBM among many others across her fruitful career. Her specialties involve strategies for increased revenue, customer engagement, and competitive differentiation. Along with marketing, M…
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Crucial Advice for Enterprise Sales With Wendy Petty of WorkFusion
30:12
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30:12Wendy Petty is the Chief Revenue Officer at WorkFusion, a leading provider of automation solutions for Fortune 500 enterprises, banks, and financial services companies. She has a career in sales spanning over 30 years, with experience in advanced technical expertise, developing influential relationships, and sales education. Some of Wendy’s prior p…
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Practical Marketing Tips for Software Companies With Steve Hardy of Prophix
24:05
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24:05Steve Hardy is the Chief Marketing Officer of Prophix, a performance management software that budgets, forecasts, and reports for corporate finance teams. He is a C-level executive with experience in SaaS with a dedication to driving growth. Along with Prophix, he works as an Advisor to WeSoar.ai and Newchip Accelerator as well as a Board Member at…
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Marketing a Brand New AI Platform With Chris Pereira of Signal AI
25:38
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25:38Chris Pereira is the Head of Global Marketing for Signal AI. He has significant experience in B2B global growth and acquisition, having worked for Reptrak, Icreon, and Youredi in leading global marketing positions. His internships and education through Southern New Hampshire University propelled him into the marketing space at a young age. In this …
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