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Richard Huntington Podcasts

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Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders who’ve been there, done that and are happy to ta ...
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Little Pudding Bake Chat

Larissa Huntington

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Welcome to Little Pudding Bake Chat! This is a podcast for bakers, cakers and eaters, where journalist turned baker, Larissa Huntington of Little Pudding, chats to amazing bakers about their work and how it fits into their lives. Whether you bake for work or just because you love it, this show is an ear to the baking community and the conversations we're having. You'll hear relatable stories, learn a few things, have a laugh and get to know the bakers you've admired through cookbooks, TV and ...
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Here to spread the word on disability cricket and delve deep into everything that can make disability a success for the individuals and teams involved. Contact Information Valley End (Rascals) CC Web Site: https://valleyend.play-cricket.com Generic e-mail: [email protected] Administrator: Susan Harrison - 01483 771553 Manager: Adrian Gale – 07971 807319 Surrey Cricket Foundation Web Site: http://www.surreycricketfoundation.org/ Generic e-mail: [email protected] Telephone Numb ...
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Today’s guest is Richard Huntington – former Chief Strategy Officer and Chairman of Saatchi & Saatchi. He brings a rare blend of honesty, affection and sharp-edged provocation to this conversation about the agency business. Richard describes an industry that’s been commodified – caused by the “creative” agency label that stripped out the commercial…
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Today’s guest is Christy Hiler, owner of Cornett – the Lexington-based creative agency – and one of our industry’s leading voices for women-owned agencies. A huge advocate of empowering talent, Christy candidly shares her own unusual journey from being Cornett’s president to its owner, including the convictions that guided her forward – and the dou…
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Today’s guest is Tyler Turnbull, Global CEO of Interpublic’s FCB – remarkably, the winner of Cannes Lions’ North American Network of the Year for seven years running. Tyler shares the mindset that’s driven this sustained creative and commercial performance. He unpacks where resilience comes from, and how curiosity, experimentation and a willingness…
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Today’s guest is Zihla Salinas, CEO of a 40-year-old indie that rebranded as ‘Yes&’. She shares the story behind the name, including how the improv-inspired mindset of ‘accept and build’ has become a blueprint for the business. This philosophy shapes everything from their M&A strategy and client partnerships, to leadership development and creative …
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Today’s guest is Jarrod Moses, Founder and Global CEO of United Entertainment Group (UEG) – part of Edelman. Jarrod unpacks how brands, creators, sports stars and celebrities meet in the fast-evolving world of culture and entertainment marketing. He reveals how UEG structures partnerships that go beyond timesheets and deliverables to also reward pe…
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Today’s guest is Loren Grossman, Global Chief Strategy Officer of the ‘Solutions Group’ within Publicis Groupe – so he’s right at the centre of how the agency world is evolving. Loren describes a ‘golden age’ of impact, explaining how Publicis has built a future-facing model that goes far beyond marketing communications. From bold acquisitions like…
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Today’s guest – for our 50th episode! – is Haley Hunter, Co-Founder of Party Land – proudly known as comedy’s greatest ad agency. In this lively conversation, Haley unpacks how humour has become a strategic superpower, not just a punchline. She shares how Party Land went from convincing clients that comedy belonged in advertising to being the go-to…
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In a first for the show, today we have not one but two guests – Jaime Robinson and Lisa Clunie, co-founders of the creative agency JOAN, born in NYC and now smashing it in London and Berlin too. Jaime and Lisa reveal how they’re blending the rigour of classic brand building with the pace and energy of modern culture. They share why they believe now…
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Today’s guest is John Harris, President & CEO of Worldwide Partners Inc. With nearly a decade leading the world’s most collaborative network of independent agencies – and a prior career inside holding companies – he brings a rare balance to one of the industry’s most polarised debates. John explains indies’ undoubted ‘moment’, but also recognises t…
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Today’s guest is the incomparable Karen Martin, CEO of BBH London and Dublin, and President of the IPA. Known for her infectious optimism, Karen brings a fresh perspective to how agencies can thrive in uncertain times. For her, positivity is more than just a nice-to-have – it’s a business imperative that lifts entire industries. Karen also argues t…
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Today’s guest is Guy Wieynk, Global CEO of AnalogFolk Group. This conversation is a masterclass in the business of creativity. With 17 years at AKQA, followed by a European CEO at Publicis, Guy knows how to blend scale with agility. He unpacks the shift from big ideas to ‘open ideas’, and why connecting brands to culture isn’t optional but essentia…
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Today’s guest is Dimi Albers, CEO of Dept – one of the new breed of fast-growth PE-backed agency groups. And if you think rapid scaling comes at the cost of culture, this conversation will prove you wrong. Dimi shares how Dept has grown from 120 people in the Netherlands to more than 4,000 across 20+ countries – all while maintaining a unique owner…
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Today’s guest is Mark Figliulo, Founder and Creative Chairman at FIG – and if you’re worried about AI’s impact on creativity, then you’ll enjoy his proactive optimism. From working with legends like Lee Clow to launching one of New York’s most respected indies, Mark’s on a mission to keep creativity relevant – not least by cutting through our indus…
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Today's guest is an atypical champion of agency independence – Rania Robinson, CEO of Quiet Storm. Rania takes us behind the scenes of Quiet Storm’s 30-year journey – from selling to a larger group, buying the agency back through a Management Buyout, and then transitioning to an Employee Owned Trust. She shares what those decisions meant for their …
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Today's guest is Luke Smith, the founder and global CEO of Croud – the digital media agency with a pioneering crowdsourcing model. Luke shares how he left Google in 2011 with the intention of just undercutting the market. But now Croud operates in 120 markets, with 600 people and nearly 3,000 freelance ‘Croudies’, having scaled with private equity …
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Today’s guest is Richard Morris, CEO for UK & EMEA at IPG Mediabrands. He’s seen the industry evolve from the high-reach, low-cost media buys of the 90s to today’s data-led, tech-powered landscape. But as he explains, the real competitive advantage for your agency isn’t just about speed or efficiency – it’s about blending technology with the human …
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Today’s guest is Tesa Aragones, AKQA’s CEO for the Americas – one of few agency CEOs who have also succeeded at the highest level on the client-side. With her background at Nike and Volkswagen, Tesa brings a uniquely empathetic view on what it takes to build stronger, more human relationships between agencies and clients – especially in today’s fas…
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Today’s guest is Valerie Beauchamp, VP Global Head of Agency Development and Marketer Education at LinkedIn. And if you’ve ever written off B2B as a less exciting part of the industry, then this episode will change your mind. Valerie spent two decades agency-side before heading to Amazon and now LinkedIn – so she knows the landscape better than mos…
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Today’s guest is Mojo Supermarket’s President, Armando Turco – talking about reinventing his passion for agency life. After a standout career at BBH, a transformative spell at Vox Media, and a client-side role in the disruptive world of Oatly, Armando swore he’d never go back to agency life. But as you’ll hear, never say ‘never’. He shares how work…
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To celebrate the launch of Robin’s book, Market of One, this special episode features a Freaky Friday-style role reversal, with IPA Director of Effectiveness Laurence Green in the interviewer’s chair and Robin answering the questions. Unpacking the exhausting ‘Big Grind’ that many leaders feel, Robin unpacks how agencies can break out of so-called …
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Today’s guest is Maureen Falvey. Formerly a senior exec at Grey, Saatchis and McGarryBowen, she’s now a professional coach and trainer. Maureen explores how a coaching mindset isn’t just a personal development tool – it’s a cultural and commercial unlock for modern agencies. She dives into why coaching is all about asking, not telling, and how that…
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Today's guest is the renowned author, branding expert and industry commentator Allen Adamson - co-founder of Metaforce, adjunct professor at NYU Stern School of Business, and former leader at Ogilvy and Landor. Reflecting his brand strategy lens, Allen explores a crucial yet often overlooked question: if every agency claims to be different, why do …
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Today’s guest is Michael Olaye, EVP at Huge - one of the world’s most respected digital agencies - and newly independent after their exit from Interpublic. Michael shares how the recent alignment of Huge and Hero Digital was built on shared values - not just capability - and why that matters more than any press release. His big idea is how agencies…
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Today’s guest is Matt McNeany, President of WPP Open. Drawing on two decades of experience helping the world’s biggest brands and agencies navigate digital transformation, Matt offers some much needed big picture context around AI. His ‘streamline, expand, disrupt’ model extends the established benefits of greater productivity and unpacks why diffe…
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Today’s guest is Lisa Colantuono, President of search consultancy, AAR Partners. With decades of experience and zero time for fluff, Lisa lays bare what agency searches should really be about - forging proper partnerships, not playing matchmaker. Building on themes of trust and transparency, Lisa shares horror stories as well as best practice - inc…
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Today’s guest is Eric Zuncic, Global Managing Director and Chief Product Officer at Stagwell’s creative collective, Forsman & Bodenfors. And he’s passionate about the work. Eric describes why our industry’s obsession with outputs is hampering impact. So if your agency is still taking briefs at face value and churning out content, then you’re missin…
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Today’s guest is the highly experienced Holly Maguire, Global Chief Growth Officer at Design Bridge and Partners. She shares her unique perspective on how agencies can evolve with empathy, not ego. As her career has progressed from advertising to brand design, and as a former agency CEO, Holly describes the power she’s seen in humility, collaborati…
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Today’s guest is Michael Lebowitz, Founder and Executive Chairman of SPCSHP – an agency that’s defied trends and labels for 25 years, and been a Harvard Business School case study not once, but twice. Using the metaphor of a living, breathing organism, Michael describes SPCSHP as a creative canvas, where culture and imagination are more important t…
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Today’s guest is a true agency advocate – Marla Kaplowitz, Chief Executive Officer of the 4A’s. As her 8-year tenure draws to a close, Marla speaks up for the pressures that agencies are under and the opportunities she sees in an industry transformed since the pandemic. The conversation explores the value of creativity, why speed should command a p…
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Today’s guest is James Townsend — CEO EMEA at Stagwell and also CEO of their Brand Performance Network. Stagwell is now a multi-billion dollar challenger to the established agency HoldCo.s, so how are they approaching growth differently to their competitors? In a word: adaptation — by embracing the evolving needs of modern clients. James describes …
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This episode features Nils Leonard, Co-Founder of Uncommon Creative Studio – one of the world’s most influential creative forces right now. It’s a searingly honest conversation about what it means to matter - as an individual, a creative, an agency, and as a citizen of the world. Nils unpacks why many agencies have a broken relationship with succes…
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From President to Presidency, Conrad shares his journey - from chasing Barack Obama around Virginia, to taking the reins at Grey London. He describes the importance of balancing intuition with evidence - an essential skill when balancing change with heritage at Grey over the last 12 months. We dive into value propositions and what makes them succee…
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Today’s guest is Toby Southgate, newly appointed Global CEO of We Are Social, and this episode is a real treat. Few leaders advocate so vocally for our industry as a whole, or - as you’ll hear - have such a refreshing perspective on their competitive set. Toby shares his perspective on what agencies are getting wrong when it comes to differentiatio…
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Burnout is everywhere. And let’s be honest – agency life isn’t helping. The pressure’s relentless, deadlines never stop and somehow you're just supposed to keep going. So how can you avoid running yourself and your team into the ground? Bianca Best is the Global Growth Officer at Performics – the performance marketing arm of Publicis Media. She’s a…
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Have you ever attached a 270-foot dragon to the top of the Empire State Building? No, me neither. And how do your most audacious ideas make it into the world - especially if your agency doesn’t offer clients the reassurance of a readymade creative reputation? To explore that question, today’s guest on The Immortal Life of Agencies is Trevor Guthrie…
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Today’s guest is Ruud Wanck, CEO of Candid - who describe themselves as ‘next generation holding company’. Candid’s offering has been specifically designed to address the defining challenge for modern clients - the twin needs for specialisation and integration. Ruud shares how he’s consolidated his group into three core offerings - brand, communica…
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This episode features Omid Farhang, co-founder and CEO of Majority - Adweek's newly crowned Multicultural Agency of the Year. This is a fascinating insight into how one man very consciously transitioned from insecurity to market leadership. From starting a podcast that became his personal 'business school curriculum', to purposefully connecting wit…
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“Running an agency is like doing a jigsaw with some of the pieces missing.” How’s that for candour from GroupM’s EMEA’s CEO Josh Krichefski? This conversation unpacks the joys and challenges of running an agency of international scale - from the inevitable cycle of client wins and client losses, to the increasingly transformational needs of modern …
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“The best way to win the game is by not playing the game.” How’s that for a hot take on the agency business? It’s from Mischief’s fascinating and thoughtful Chief Creative Officer, Greg Hahn. In this episode, we unpack just how pervasive fear has become in the agency business - including where it shows up and what to do about it. In a world where a…
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“Creativity is our ‘special sauce’”. Really, though - is it? This is the episode I’ve wanted to record for ages. I finally get to address my bemusement at agency leaders claiming that ‘creativity’ is their agency’s point of difference, and then delivering conference keynotes where they also say it’s the whole industry’s USP. Thankfully, here’s Jo W…
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Just over a year ago, Common Interest burst onto the scene with the acquisition of former Coke and Airbnb CMO Jonathan Mildenhall’s fabled branding agency, TwentyFirstCenturyBrand. It was one hell of an entrance into the global agency space. Today’s guest is Anthony Freedman, Common Interest’s CEO and Founder. Together we unpack how he’s building a…
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DESCRIPTION For all the talk in agencies about change, transformation and - kill me now - ‘agility’, what exactly do these words mean in practice? And is blundering through ‘change’ causing more harm than good? To shine a light on all this, today’s guest is Neil Perkin - the founder of Only Dead Fish, a consultancy sitting at the intersection of di…
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More and more ‘mini-networks’ are seeking to beat the holding companies at their own game. These often PE-backed groups of agencies can play the agile indie card, and they can also club together to service global clients. Unsurprisingly, each group claims its own point of difference vs the traditional holding company model. Meet The People is one s…
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Having touched on the omnipresent topic that is AI in pretty much every episode, this time we dive right in. Our guest is Chris Johnson, Founder and CEO of the AI consultancy, TomorrowToday. And wow, does he give value for money. While much of the industry discourse around AI centres on creative tools and ideation speed, Chris is focused on commerc…
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When it comes to advertising agencies, they don’t come much more prestigious than Omnicom’s DDB. Whenever any of us needs a quote of substance, Bill Bernbach - the B in DDB - is always a rich source of wisdom. So what a treat to sit down with their global CEO, Alex Lubar, to find out what makes DDB successful. Alex speaks to what he sees as the two…
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In seven short years, Uncommon Creative Studio has gone from launch to the very top of the advertising world. Alongside the reputation, the awards and of course the work, their deal with Havas now gives them the scale to go truly global. So how can a newly minted agency achieve so much success so quickly? To find out, we sat down with one of Uncomm…
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Sue Unerman is the Chief Transformation Officer of EssenceMediacomX. And having spent 34 years with Mediacom in its various incarnations, it’s fair to say that ‘transformation’ is a subject that Sue knows a thing or two about. Unpacking her personal journey across five decades (sorry, Sue!), this far-reaching conversation explores how to build an a…
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Our guest today is the wonderful Harjot Singh - Global Chief Strategy Officer at McCann & McCann Worldgroup. This is a rich and personal conversation about the impact of people being different in our industry. Harjot has a real way with words and he shares some lovely thoughts, not least on the critical difference between discipline and dogma when …
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This episode features Katie Lee - former CEO of Lucky Generals and now Chief Operating Officer of Wavemaker, the WPP media agency. Together, we explore the differences between healthy and unhealthy growth. As a case in point, Katie shares her experience of how agencies often confuse growth with strategy, which in turn leads to unhelpful - and unhea…
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