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Rob Cheshire Podcasts

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In-depth weekly interviews with some of the UK's leading independent Craft Brewers, exploring their background and motivations, hopes and fears, and big plans for the future, all whilst we share and discuss a couple of the beers that the brewer is particularly proud of.
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Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.
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All Across America

All Across America

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Take a ride from coast to coast without leaving your couch. All Across America is a sonic road trip across the USA, featuring icons, classic Americana, and human-interest stories from the hidden corners of the country. The soul of a nation straight to your speakers!
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show series
 
How can deep customer understanding drive more effective B2B marketing strategies? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Greg Perotto, VP of Global Marketing at Poggio to explore the power of deep customer u…
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Santa John has spent more than 25 years bringing the magic of Christmas to life, appearing at over 80 events every holiday season. He is a longtime member of the New England Society of Santas and the International Brotherhood of Real Bearded Santas. *This episode was recorded on location from Santa's kitchen table.…
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How can marketers ensure their brand remains visible in an AI-dominated digital landscape? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with David Reske, Founder and CEO of Nowspeed to explore how artificial intelligenc…
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Shari helped create the National Suicide Prevention Hotline: 988 Lifeline. She has worked as a crisis counselor for over 25 years and has trained thousands of people in crisis intervention. Shari is the Vice President of Crisis Care at Didi Hirsch Mental Health Services, the oldest organization of its kind in the United States. *If you are experien…
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How can a smarter email strategy, not just more emails, transform your customer engagement and revenue? In this episode of The Hard Corps Marketing Show, I sat down with Megan Brewster, co-founder and lifecycle marketing expert at Bright Iris Marketing. Megan brings deep expertise in lifecycle marketing, data-driven decision-making, and automated e…
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How can marketers master urgency to accelerate growth and boost sales performance? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover …
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How can marketers harness AI to create personalized, scalable, and effective marketing strategies? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing…
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The Grateful Dead are one of the most influential bands in American history and San Francisco tech pioneers. Their innovations in sound are brought to life in Brian's book "Loud and Clear: The Grateful Dead's Wall of Sound and the Quest for Audio Perfection." A writer and editor at VICE, The Atlantic, and Vox, Brian teaches journalism at Northweste…
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How can marketers use empathy and customer storytelling to drive B2B growth? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of em…
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How can marketing leaders shift from tactical execution to strategic business alignment? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO ad…
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How can customer connection transform your marketing strategy and drive authentic growth? In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are essential to building meaningful marketing strategies t…
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How can B2B marketers succeed when every deal involves 11 or more stakeholders? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept o…
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What if cold calling isn’t dead and SDRs are not just seen as “entry-level”? In this episode of The Hard Corps Marketing Show, I sat down with Gabe Lullo, sales leader and CEO of Alleyoop. Gabe brings decades of experience to the table and delivers a no-nonsense perspective on what makes modern sales development succeed and why human connection sti…
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What does it take to build authentic communities that truly connect with your market? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul…
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How can structured brainstorming and rapid testing transform your team’s creativity and innovation? In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling…
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How can marketers stay discoverable as AI reshapes the search landscape? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evo…
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How can strong business fundamentals, cross-functional alignment, and a focus on planning drive sustainable growth in today’s tech-saturated world? In this episode of The Hard Corps Marketing Show, I sat down with Brendan Leonard, President and Chief Revenue Officer at Crews & Co., to unpack the real drivers of business success. Brendan brings deep…
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What does it take to master B2B marketing with empathy and precision? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Cole Field, VP of Marketing at Beryllium InfoSec. Cole offers a thoughtful and tactical breakdown o…
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A New York Times reporter for over 60 years, Ralph is among the longest-tenured writers in the newspaper's history. He co-authored the explosive New York Times article "Glowing Auras and Black Money: The Pentagon's Secret UFO Program," widely credited with sparking a renewed global interest in UFOs. He is the author of many non-fiction books, inclu…
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How can AI drive real impact in your marketing and sales teams beyond just ROI? In this episode of The Hard Corps Marketing Show, I sat down with Craig Rosenberg, a B2B marketing thought leader and Chief Platform Officer at Scale Venture Partners. Craig brings his deep experience in go-to-market strategy and AI transformation, sharing how companies…
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What does it take for marketers to truly connect with their audience and harness AI for impactful strategies? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Megan Ward, SVP of Marketing and Product Management at 360F…
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How can aligning your marketing strategy with business goals transform your impact and career trajectory? In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real wor…
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How can simplifying your goals and aligning with sales transform your marketing success? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thought…
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A 25-year Army veteran, Colonel Cummings is the author of "A Soldier’s Life" and an inductee into the Army Women’s Foundation Hall of Fame. Her advocacy to honor the 6888th Battalion secured the unit a Congressional Gold Medal, a story featured in the Netflix film "The Six Triple Eight."By All Across America
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Is Your Marketing Strategy Built on Magic or Business Fundamentals? In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing today; that success comes from a single viral moment …
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How can understanding your audience and building purpose-driven brands elevate your marketing results? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Josh Cherfoli, Vice President of Marketing at Precision Aviation G…
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How can modern marketers thrive by busting myths, embracing authenticity, and ditching perfection? In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer podcast. These two bring a fresh, no-nonsense approach to m…
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How can both empathy and distilled communication reshape your marketing strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ron Close, VP of Marketing at First Resonance. Ron shares his unique journey from manuf…
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How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success? In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insight…
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How can deep audience research transform your marketing effectiveness? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target C…
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Is your marketing driving real revenue or just making noise? In this episode of The Hard Corps Marketing Show, host Casey Cheshire sits down with Karthiga Ratnam, a serial entrepreneur and marketing leader, for a bold and eye-opening conversation about the evolving role of marketing in modern business. Karthiga challenges conventional thinking arou…
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How can empathetic B2B SaaS marketing transform your growth strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique jou…
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Can your podcast stand out in a sea of sameness? In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podca…
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How can empathetic B2B SaaS marketing transform your growth strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his in…
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Are MQLs really dead, or just evolving? In this episode of The Hard Corps Marketing Show, I sat down with Melissa McCready, Founder and CEO of Navigate Consulting Group. With decades of experience in marketing automation, customer success, and growth operations, Melissa is a recognized thought leader and award-winning expert in her field. Melissa u…
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What does it really mean to work in marketing operations, and how can leaders better leverage these professionals as strategic enablers? In this episode of The Hard Corps Marketing Show, I sat down with Mike Rizzo, Community-led Founder and CEO of MarketingOps.com. A longtime community leader and champion of the marketing operations profession, Mik…
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