Most leaders know storytelling matters. But can stories actually be strategic? On Chief Story Officer we talk to executives and thought leaders who know that the right story at the right time can shift strategy, align teams and transform businesses. Hosted by Rob D. Willis, a strategic story producer who's helped leaders at HelloFresh, Babbel, and Raisin craft compelling stories that make strategies stick, so teams live it and clients feel it. What You'll Discover: 🎯 Real world examples of s ...
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Rob D. Willis Podcasts
Decoding electronics manufacturing! Sean Kincaid, Elias Malfavon, and Daniel Stanphill along with an expert guest, talk all things PCBA.
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The Rugby Pod with Big Jim Hamilton, Andy Goode, Dan Biggar, Producer Rob and weekly guests is the most listened to Rugby podcast in the world. We cover all the latest news, rumours insight and stories, but with plenty of humour, opinions and the best interviews from the game, including current and former internationals. Follow us on social media and send us in your questions to chat through each week.
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#12 Scrum Secrets with Steenkamp, Bath’s Big Statement, and Munster Stormed
1:19:39
1:19:39
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1:19:39In this week’s Rugby Pod, the lads wrap up the Quilter Nations Series before diving head-first into the return of domestic rugby, with big Premiership and URC results to get stuck into. We're also welcoming Springbok legend Gurthrö Steenkamp for an unbelievable deep-dive into scrum culture, Rassie’s revolution, and life in France. We check in on Ba…
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The Chief Storytelling Officer: Why Every Company Needs a Story Guardian
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39:23Rain Bennett, award-winning filmmaker and fractional Chief Storytelling Officer, joins the show to discuss why storytelling isn't just marketing—it's strategy. In this conversation, we explore what a Chief Storytelling Officer actually does, how Nike used story listening to beat Adidas in the 1970s, and why misalignment kills trust faster than bad …
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Some people are just wired to share knowledge, and if you've ever encountered Bob Willis on LinkedIn, YouTube, or in person, you likely learned something valuable. Bob is someone who recognizes the value of getting in and playing with something to learn it, whether it is in your job description or not. Get over there, manipulate it, and understand …
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#11 The Craziest Test Match Ever, Welsh Ticker & England's Tunnel Argy-Bargy
1:15:25
1:15:25
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1:15:25Four happy men in the studio this week after a blockbuster weekend of Quilter Nations rugby. England made it 11 wins on the bounce despite late fireworks in their clash with Argentina, Jim’s beloved Scotland stuck a half-century on Tonga without conceding a point, and Wales showed real ticker in a brave performance against the All Blacks. But the h…
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#10 England Stun the ABs, Scottish Collapse, Mack is Back & Cardiff Celebrates!
1:19:46
1:19:46
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1:19:46England stun the All Blacks at Allianz Stadium, Ireland run riot with Mack Hansen’s hat-trick, Wales leave it late against Japan, and Scotland implode spectacularly against Argentina, and the lads have plenty to say about all of it. Jim’s still emotionally scarred from Scotland’s collapse, while Goodey digs into England’s biggest win of the Borthwi…
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#7 North vs South Showdown: England & Ireland’s Revenge Missions
1:18:36
1:18:36
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1:18:36It’s one of the best periods of the season and the lads are buzzing as the Autumn Nations Series North v South showdowns kick off, including England v Australia at Twickenham and Ireland gearing up to meet the All Blacks in Chicago. Goodey and Jim dig into Borthwick’s latest England squad tweaks, some epic Premiership clashes including Saints v Sar…
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#9 Scotland Heartbreak, Boks School France, England’s 10 & Jimbo’s Comeback
1:18:00
1:18:00
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1:18:00The Pod is back with Goodey and Jim fresh (and a bit bruised) from the 745 charity game - where Jim “put the fear of God” into a few league legends. The lads break down a huge weekend of international rugby: England’s bench-powered surge past Fiji, Scotland’s heartbreak against the All Blacks, and the Springboks’ masterclass in Paris despite going …
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THE FINAL BOSS - Mike Konrad, Author, Podcaster, Narrator, Business Owner, SMTA Talking Head... Final as in, last SMTA International 2025 Interview, folks! Thank you for tuning in to each one along the way. 😀 Mike Konrad has been one of our largest supporters and we are not exaggerating when we say that we are only here because of him. We are here …
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If you've ever heard of Zestron, then you know they are pretty serious about cleaning. But among the more technical discussion you'll find here, John Neiderman also shares that Zestron has as highly decorated Reliability & Solutions (R&S) Team that consults on projects, including root cause and failure analyses. By analyzing the full process, inclu…
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Welcome to Chief Story Officer. In this quick trailer, host Rob D. Willis introduces the show: conversations with executives and thought leaders about how storytelling shifts strategy, wins buy-in, and drives results. Every episode delivers tactical frameworks, real examples, and specific moves you can apply immediately in your leadership communica…
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When running a PCBA Consulting agency, you run into everything. Or so Brent Johnson imagines. He may have just recently started his agency, but he has years of process engineering experience, and has already worked with a popular guest on the podcast, Jordan Danko! Let the roasting begin... No, this was a great conversation, and it just felt like t…
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Viktoria Rawinsky Solves (PCB) Crime For a Living! How fun does that sound, really? Viktoria gets to spend her time studying, imaging, and finding the root cause of various failure types, often in combination. It takes serious detective chops to not just find one culprit involved in a defective board, but to find and overlay all the "fingerprints" …
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Justin has a lot of media experience, and is used to having the camera and mic with him, asking questions of others and giving them a chance to shine. We were therefore stoked to have a conversation that was equal parts Personal Marketing, SMTA Involvement, but also really interesting technical conversation as he got into discussing ROCKA not just …
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Rev 2.25 - Sutharshan from SMT Elite @SMTAI
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14:31We knew Sutharshan just got elected to the SMTA Board of Directors (Congratulations!), but we didn't know his full background with the SMTA. It's been 18 Years since the first time Sutharshan expressed interest in learning more about the SMTA! Safe to say he has made the most of his time participating in various ways in that time. SMT Elite is a ne…
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Rev 2.24 - Rob Bugoski from Datest @SMTAI
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25:55This is an excellent blend of technical conversation and personal experiences of the connections formed in this community, especially via SMTA activity. Robert Boguski is entertaining and humorous while discussing his company's background and role, and there are plenty of laughs in the first half while generally keeping to industry topics. But for …
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Gary Bales, President and CEO of Aurora Boardworks, stops by the set to discuss Daniel's employee personnel file! We kid, but we did have a great conversation about ABW's storied history, and their recent investments in new automation and production capabilities. Thank you to Gary and ABW for their continued support of The D-Code Podcast!…
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What does naturally adaptive mean to you? To @Essemtec it means the ability to dispense solder paste, pick and place components, easy programming, intuitive software, reworking on demand, and more! The first time we talked to the good people at Essemtec they were already boasting dispensing speeds of 720,000 dots per hour. Now, they are up to 1.1 m…
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We at The D-Code love @KYZEN-Corporation. From connecting at events to becoming great friends, we keep trying to find someone from KYZEN we don't like and so far, no dice. This holds true for Chelsea Jewell as well, who was already a great friend of Daniel and Elias , and now Sean has finally met her now by attending SMTAI 2025*. As Application Lab…
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Jarred Ragard discusses customer-driven development and how Hanwha Semitech prioritizes customer needs. It can be difficult to navigate the competing demands of ever smaller components needing quick and accurate placement while at the same time there are larger and more complex components need to be placed in the same line.…
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One wrong label can ruin thousands of boards. SMTAI 2025 show highlight Inovaxe Our podcast is centered around problems and solutions and David Ly from Inovaxe had one for every problem! We talked about how easily a simple labeling error can snowball a customer supplied reel with multiple stickers, a misprinted internal label, or just one manual tr…
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Thermal profiling from the experts- Generous to say experts as there was really only one expert on the panel, Miles Moreau. Daniel shared his typical methodology for profiling a board and Miles was kind enough to say that was the way most people do it, albeit not the most accurate. Sean brought up different thermal profiling methods and devices he'…
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#8 England’s New Bomb Squad, Josh Adams on Welsh Revival, and Ireland Controversy in Chicago
1:19:42
1:19:42
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1:19:42This week on The Pod, Jim, Goodey, Bigs dive into a massive opening weekend of the Quilter Nations Series — red cards, redemptions, and peroxide-blond hair. England made it eight wins on the bounce with a dominant bench-inspired victory over Australia, with Borthwick building his own “Bomb Squad.” Ireland meanwhile, were left reeling after a contro…
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Rev 2.17 - SMTA International 2025 Interview Teasers!!!
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35:49Thank you to the @SMTAorg for the wonderful SMTA International 2025! Today we bring you a taste from each of the interviews we recorded while in the D-Code booth. It was incredibly tough to whittle down such excellent conversations to just 2-3 minute clips from each interview, because there is technical and personal conversation in just about eac…
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#6 Munster Masterclass , England Squad Shake-Up & Noah's 5 Star Sarries Show
1:19:55
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1:19:55Munster sent shockwaves through Irish rugby with a statement win over Leinster at Croke Park, dismantling their biggest rivals to go joint top of the URC. Is it a shift in power, or a Lions hangover? Goodey, Big Jim and Biggs get stuck into the fallout from that fiery clash, the form of Jack Crowley, and what it all means for Andy Farrell’s Ireland…
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Alex Norman can't stop BMS-ing... err, he is always willing to share knowledge about battery management systems. As a content creator with a presence on LinkedIn, Youtube, Patreon, and more, Alex shares his hobbies and his professional work with equal ease. Ever designed a prototype first and trusted that the battery needs would just work out? Yes …
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#5 Derby Days, Flyhalf Battles for England & Ireland + Jack Willis Tears up in France
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1:17:46It was Derby Day in the Prem, and the lads are back to break it all down. Jim and Goodey chat through an epic weekend of rivalries with Saints edging Tigers in a thriller with lots of niggle, Quins toppling Sarries again, and Bath blitzing Gloucester. Marcus Smith is back firing, as is Fin Smith, and a few new faces making an impression. We also ta…
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Rev 2.15 SMTAI Preview W/ Karlie and Maddison
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40:45By The D-Code
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#4 Moody’s Battle, Diamond Falls, Autumn Nations Preview, Boks Roll & Dragons Rise
1:20:35
1:20:35
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1:20:35By The Ringer
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#3 Back with a Bang - English Rugby's Masterplan, Leinster Nilled and Sacha is Boks Office
1:18:47
1:18:47
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1:18:47It’s a monster week of rugby with the Gallagher Prem back and already throwing up drama, the URC kicking off with some big surprises. In the Rugby Championship, South Africa ran riot with 67 points against Argentina as Sacha Feinberg-Mngomezulu puts in a Dan Carter-esque performance. The Red Roses are world champions after seeing off Canada in fron…
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In this conversation, Chris Hunrath, Vice President of Technology at Inselectro, shares his extensive experience in the PCB industry, discussing the importance of knowledge transfer to the next generation, the challenges and innovations in PCB manufacturing, and the significance of thermal properties in design. He also delves into issues like elect…
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#2 BIG Season Preview – Prem & URC Signings, Zammit Returns to the Pod + Red Roses’ RWC Final
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1:24:53It’s a big un' ahead of the new season kicking off this weekend. Louis Rees-Zammit is back in rugby and straight onto the Pod after a wild 18 months in the US and an eventful debut for Bristol – scoring worldies, scrapping, and spending ten minutes in the bin. We’ve also got the Red Roses charging into another World Cup Final at a sold-out Twickenh…
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#1 Red Bull Takeover, Saving Grassroots Rugby & Six Nations vs The Rugby Championship
1:17:25
1:17:25
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1:17:25We’re back for Season 10 – a decade of rugby chat and we’re kicking it off with a bang. Jim and Goodey’s apology has been accepted… Red Bull have officially landed in rugby union! Newcastle Falcons are no more – the Red Bulls have arrived – and we’ve got Director of Rugby Steve Diamond on the pod to take us inside one of the biggest moves the Premi…
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Courtesy of the @EMAC Bright Manufacturing Challenge, the University of Minnesota's "Rise and Grind Crew" has already won $1000 and proceed to the next round for their Creative Design for their Line-following Robot. Next stage: actually build the robot and test it out at SMTAI 2025 in Chicago for a chance at $2500! Ethan Chung and Alexander Wan rep…
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Rev 2.12 - Matthew "Argy" Argyris of Europlacer Loves Talking Screenprinting
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55:54Rev 2.12 - Matthew "Argy" Argyris of Europlacer Loves Talking Screenprinting ...and as you'll see, so do we! Welcome to the 4th uh that is FIRST try at getting Matt Argyris, famous inventor of the "Closed Loop Pressure Feedback System for Squeegee Pressure Microadjustment" (we are testing something, watch to find out), onto the podcast. For what it…
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Episode 46 - The Ultimate Lions Review - Beanbags, Brawls and Who Should Coach the Next Lions Tour?
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1:17:30That’s a wrap on Season 9 and what a way to go out! The lads dive into a wet and chaotic third Lions Test where the Aussies finally clicked to deny the whitewash. Goodey and Jim get stuck into the big calls - did Schmidt outsmart Farrell? Was that 40-minute delay a turning point? And who’s next to coach the Lions? There’s chat on Big Willy Skelton,…
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Episode 45 - Comeback of the Decade, Officiating Controversy & Lions Clean Sweep?
1:10:20
1:10:20
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1:10:20The Lions have done it! Jim and Goodey are back to break down a barnstorming Second Test as the Lions boys clinch the series with a 29-26 win over the Wallabies in Melbourne. From a brutal Aussie first half to a roaring Lions comeback, this one had it all – yellow cards, controversial tries, Skelton-sized collisions, and a nerve-jangling finish. We…
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Jim and Goodey are BACK for a special midweek episode, previewing the Lions second test on Saturday against the Wallabies in Melbourne and reacting to todays Squad announcement. The lads also dive into Tuesday's feisty clash with the First Nations & Pasifika XV - from Kinghorn’s costly interception to Darcy Graham’s heartbreaking injury. Jim relive…
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Rev 2.11 - Analyzing an @Apple Watch 10 with Trevor Yancey and Comet Yxlon
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52:26YouTube is highly recommended for this episode, as it is all visual! Join Trevor Yancey from TechSearch International as we take a look at a few non-destructive imaging techniques with the Comet Yxlon guys, David Kruidhof and Vineeth Bastin. Join as we learn about CT scanning and laminography alongside Trevor who describes the modules we see and de…
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Episode 44 - First Blood to Lions as Wallabies Flop - Russell Leads, Curry Seethes
1:13:13
1:13:13
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1:13:13This week on The Rugby Pod, the lads dive into a stormy weekend of rugby. They break down the Lions 27–19 bashing against a very average Wallabies team in Brisbane, questioning the Aussie preparation, selections, and desire. We also look at some big performances from Tadhg Beirne and Tom Curry and whether Farrell might look to make some changes as …
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Lions Test Team SPECIAL & Match Preview with Jim and Jackman
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56:57It's on! The teams are announced and we are pumped. In this special midweek episode of The Rugby Pod, Jim is joined by pundit of the year Bernard Jackman to react to Andy Farrell’s first British & Irish Lions Test squad, from big selection calls in the back row to bold calls on the bench, the lads dissect the team. They break down the leadership ca…
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Episode 43 - Lions Test Week, Wales Snap the Streak & England Whitewash the Pumas
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1:16:58
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1:16:58Join the lads as they discuss the final Lions warm up match against an underwhelming AU NZ invitational side and prep for the big one - the first Test in Brisbane. After 644 LONG days, Wales finally got a win against Eddie Jones' Japan and England's young guns do an impressive double down in Argentina. We also look at Rassies latest bit of... innov…
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Lions Test XV Taking Shape - Post Match Reaction with Goodey & Bigs
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33:26We check in with Bigs from Canberra after another Lions Tour win against a tough Brumbies side. Goodey and Bigs give their take on the overall performance, some highlights and areas of concern, who stood out, an injury update, and how the match has potentially shaped the starting XV for the first test. Bigs also gives us the latest from his blossom…
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Episode 42 - Farrell's Call-Up: Lions Masterstroke or Mistake? + England Young Guns Shine in Argentina
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1:11:59
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1:11:59A hell of a week of ruggers, with double Lions games, international games, and one headline-stealing call-up. The lads dive into Owen Farrell’s controversial selection, nepotism or necessity? The Lions’ campaign stumbles slightly after an impressive win over the Reds and a tougher outing against the Waratahs. We assess who’s rising - Maro, Jac Morg…
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George North: From Teen Prodigy to Lions Legend
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56:55In this week’s Lions interview, Dan Biggar sits down with Welsh rugby legend George North to look back on an iconic career that started with a bang, scoring twice on debut against the Springboks and at just 18. The lads relive his explosive arrival on the international stage, through to some iconic Lions moments, including that carry with Folau on …
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In this episode of The D Code Podcast, hosts Sean Kincaid, Daniel Stanphill, and Elias Malfavon Jr. interview John Burke, a veteran of the electronics manufacturing industry with decades of hands-on experience in SMT, reliability, and high-stakes applications like Formula 1 and surgical robotics. John shares insight into how manufacturing has chang…
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Episode 41 - Farrell’s Game Plan Takes Shape & Lions Demolition in Perth
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1:18:20The Lions are officially rolling in Australia, and this week we’re breaking down the 54-7 demolition of the Western Force. Composed, clinical finishing, and Andy Farrell’s emerging game plan are all on show now. The lads chat about the Lions identity. We also take a look at the Lions Stock Market, who’s on the up, who’s wobbling, and who’s got ever…
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Conor Murray: Lions Legend, Ireland & Munster Great
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57:53With the Lions Tour now in full swing, Dan Biggar sits down with Irish legend Conor Murray to reflect on a remarkable career spanning 125 Ireland caps, 8 Lions Test appearances, and over 200 games for Munster. From his iconic Lions moments, to rooming with Mike Phillips, to Ireland’s golden era, and Munster triumphs, Conor opens up on it all, inclu…
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Episode 40 - Lions Land in Dublin: Argentina Spoil the Party, Selection Questions, & Faz Fallout
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1:12:17Dublin was a sea of red and the lads are back dissecting the start to the 2025 Lions Tour as Argentina shock the tourists in Dublin, the Lions’ first tour-opening loss since 1971. Jim, Goodey and special guest Bernard Jackman break down where it went wrong despite dominant stats, from lineout woes and tippy-tappy rugby to Farrell’s punchy post-matc…
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Rugby Pod End of Season Awards - Biggest Alpha, Best Hemisphere & Player of the Year -
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1:03:23Strap in for a very special extra episode as we dish out the silverware in our 24/25 Rugby Pod Awards Show. Jim, Goodey and Producer Rob enter into a mass debate as we hand out honours for: Breakthrough Player of the Year Coach of the Year Alpha of the Year (testosterone levels were checked) Top Lad (the good bloke award, basically) North vs South:…
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Episode 39 - Finals Glory: 29 Years Later for Emotional Bath, Leinster Crush Bulls & Lions Summer Camp
1:21:25
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1:21:25It was Finals weekend with Bath ending a 29-year wait to lift the Premiership title and complete the treble, while Leinster blow the Bulls away to finally get their hands on the URC trophy. Jim, Goodey and Biggs break it all down, from electric guitars, Finn v Pollard, to yellow card drama and Leinster getting the monkey off their back we're chatti…
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