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Podcasting Tips, Podcast Growth, Listeners to Clients for Online Coaches and Experts

Rosemarie Callender | Podcast Strategist for Women Coaches and Experts

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Ready to sign more clients and grow your online business through podcasting? Tired of the social media grind and endless content creation? If you nodded yes to either of those questions, you’re in the right place! The Podcast to Amplify Show is the go-to podcast about podcasting for women entrepreneurs, solopreneurs, coaches, consultants and DFY service providers who want to leverage their podcast for business growth and brand recognition. Your host, Rosemarie Callender, is a Podcast Strateg ...
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Is your podcast not bringing in the clients you thought it would? Are you consistently publishing episodes but not seeing enquiries or sales come through? Want to learn how to create content that turns raving fans into clients ready to invest in your offers? If you’re nodding your head, thinking “Yes, that’s me,” then welcome - this podcast was created for you. Your host Rosemarie, is an Evergreen Podcast Strategist, Podcast Launch Expert and Creator of the Evergreen Podcast Strategy. She’s ...
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f you've ever found yourself thinking, “If I could just get more downloads, then my podcast would finally start working…” — this episode is a must-listen. Because the truth is, more downloads don’t equal more clients. In fact, focusing on growth before conversion might be the very thing holding you back. In this episode, we’re talking about why you…
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We’ve been taught that growing an online business means showing up constantly — more posts, more emails, more podcast episodes — all to stay top of mind. But let’s be real, the content grind leads straight to burnout, especially for solo business owners. What if the secret to consistent sales isn’t doing more, but building smarter? Creating corners…
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I was doing everything right. Showing up consistently. Sharing my best podcasting tips. I was getting DMs like “Your podcast helped me so much!”…but not a single one asking how to work with me. Then I made one simple but powerful shift and I got my first enquiry after nearly 18 months of podcasting. In this kickoff episode of the Listeners to Clien…
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After three and a half years and nearly 200 episodes, it’s a wrap for The Podcast to Amplify Show. This show has been such a huge part of my business journey, and even though it's bittersweet, I’m even more excited about what’s ahead. In this final episode, I’m sharing where I've been, what’s coming up, and the decisions that led me here — includin…
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Is your podcast not bringing in the clients you thought it would, despite publishing new weekly episodes, sharing tons of value and hearing from your community how much they love your show? If you’re nodding your head, thinking “yes, that’s me, you’re in the right place. The Listeners to Clients Podcast cuts through the fluff and shows you how to c…
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What if your biggest challenges could inspire you to create something truly impactful? In this client spotlight episode, I’m chatting with Deb Podgolar aka Mocktail Mom and host of the Thriving Without Alcohol podcast. Deb candidly shares her journey from using alcohol as a coping mechanism to building a vibrant, 125K strong community for those nav…
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Welcome to another episode of “You Ask, I Answer” where I answer your burning podcast questions so you can easily grow your show and convert listeners into clients. Today's question is from Nina who asked, “do episode descriptions actually help new listeners find your podcast?” I love this question because as you know podcast search optimisation is…
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Does it feel like no matter how much effort you put into marketing your podcast, you’re still talking to the same 10 people? In today’s episode, we’re diving into 3 podcast marketing strategies you should ditch in 2025. Why? Because what worked in 2020 isn’t cutting it anymore - and I want to help you focus on strategies that actually work. I’m tal…
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Think podcasting takes 10-15 hours a week? Wrong! In today’s episode, we’re pulling back the curtain on how Sam Whisnant keeps her podcast running smoothly in just 1-2 hours a week. You’ll hear how Sam has streamlined her podcast workflow from episode idea to publish - using AI tools and podcast management systems that make hosting her show stress-…
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What if you could release a new podcast episode and never have to promote it on social media…like ever? Sounds like a dream right? Well, not too long ago, I thought the same thing. Back then, I was caught up in the hamster wheel of creating reels, carousels and audiograms, hoping and praying they’d drive traffic to my podcast. But now? I’ve found a…
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Have you ever wished someone could give you straight answers to your biggest podcasting questions? Well, wish granted! Welcome to You Ask, I Answer: a brand-new segment where I take your questions and deliver the real, no-fluff advice you need to grow, launch and monetise your show with confidence. In today's episode, I’m diving into a question a c…
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If you’ve ever thought, what on earth should I talk about or wondered if your episodes are really helping build trust and turn listeners into clients - this episode is exactly what you need. I’m sharing five episode ideas you can record right now to connect with your audience and guide them toward taking that next step with you. These ideas are sim…
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You know your podcast content is solid. Your listeners are tuning in and telling you how much they love what you're sharing. But when it comes to turning those listens into actual sales or clients, you might be thinking, What am I missing? The truth is, it’s probably not that you’re doing anything wrong. But there are a few small messaging shifts y…
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You’ve probably heard people say that a podcast is a great ‘top of funnel’ strategy, right? It’s the place where people discover you, start to get to know you and then you guide them over to social media or your email list to sell to them. But what if I told you that every episode you create can actually move your listeners all the way from that fi…
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Are you a solopreneur struggling to juggle your podcasting schedule on top of everything else? If so, this episode is a must-listen! I’ve invited serial entrepreneur and business coach Chrissy Sperduto to share her time-saving secrets for balancing a full-time job, her coaching business and podcast without burning out. Chrissy reveals her strategie…
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Today, we’re diving into an easy way to get more listeners by using words and phrases they’re actually searching for - yep, we’re talking podcast SEO! Now I know your eyes just glazed over, reading that word - SEO - but don’t worry, I’m keeping it super simple. Tune in to learn what a keyword bank is (think of it as your podcast’s secret weapon), w…
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The most overlooked part of episode planning is the title. As solopreneurs, we focus a lot of time on what we want to say and not enough on making sure our ideal client can find it. But here’s the thing - a small change in your title can mean the difference between ten listens and 100. In today’s episode, I’m sharing five quick tweaks you can make …
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You’ve probably heard this advice a thousand times before: “just stay consistent and the results will follow.” And don’t get me wrong - consistency is important. But here’s the truth: it’s definitely not the golden ticket people make it out to be. In today's episode, I’m breaking down why this advice is actually BS and what you should focus on inst…
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In today’s episode, I’m addressing one of the biggest roadblocks for business owners: the belief that there are just too many podcasts out there. And I totally get it - when it feels like everyone and their momma is starting podcast, it’s easy to think “why should I bother? How can I possibly stand out when there' so many other podcasts out there?”…
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In today's episode, we’re talking about podcast strategy. If you’ve been hanging out with me on the podcast for a while you’ll know that is something I’m passionate about but I know that the word “strategy” can feel like this super serious, rigid thing and as a creative business owner, it might even make you want to run in the other direction. But …
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What would you do if you lost access to your Instagram account on day 1 of your launch? Your worst nightmare, rite? Well, that’s exactly what happened to my client, Jess Anders, this summer. After a year of podcasting, Jess loved the vibe of her show and how much her community LOVED her episodes, but she knew it was time to get more strategic about…
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In celebration of International Podcast Day, I’ve invited seven incredible women experts to share how their podcasts have made a significant impact on their business growth. From building brand awareness to expanding their professional networks and generating new revenue streams, they have all leveraged podcasting as a tool to amplify their reach, …
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Ready to learn how you can create a marketing system that grows your business without having to constantly be on? In this episode of a special three-part series, I’m chatting with Jenn Zellers of Visibility Ecosystem all about her approach to collaborative marketing through speaking. You will learn how to create a sustainable marketing system that …
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Are you ready to turn your message into a movement? In this episode of a special three part series, I’m joined by the creator of The Speakeasy and Podcast Tour Tonic, Natalie Koussa, who’s spilling all her secrets on making an impact (and sales) through podcast guesting. You will hear more about Natalie’s journey of becoming a podcast guesting expe…
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Calling all my aspiring speakers! Are you ready to learn how you can leverage speaking to skyrocket your business growth? In this episode of a special three part series, I’m chatting with Ziza Natur, a seasoned voice coach and marketing expert on how she has honed the craft of capturing an audience and TRIPLING her conversion rates from speaking en…
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You’ve probably heard that launching a podcast is a fantastic way to build your brand. But is it really the right move when you’re just starting your business? In today’s episode, I’m sharing why starting a podcast in your first year of business is actually a huge mistake - and what you should focus on instead. I know it might be surprising to hear…
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Have you ever thought about stepping away from your business for an entire month? Well, I did it, and in this episode, I’m taking you behind the scenes of my month-long break away from my podcast strategy and consulting business. We’re talking about what I did to prepare for this break, the impact on my business and my key takeaways and a-ha moment…
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