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Sandy Patterson Podcasts

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Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms. You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to mak ...
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Six Figure Certified

The IGC Coaching School

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Your go-to spot for expert advice on growing your coaching business, mastering your mindset, and turning your passion into profit, all while working for yourself, but not by yourself. More at: innerglowcircle.com/becomeacoach. Join us every week for inspiring conversations with Six-Figure Certified coaches, top service providers, and successful online business owners. Get ready to embark on this amazing journey with us, learn how to GLOW – achieve your Greatest Level of Want – and make money ...
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What’s it really like when you stop your “real job” or your "safety net" and go all-in on your coaching business? In this behind-the-scenes mini episode, I share my raw, real-time reflections from my first week not teaching barre and running my business full-time. You’ll hear: ➡️ How I’m adjusting to life as a full-time coach ➡️ What’s really going…
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My mentor (Em Hass) and I hosted a call last week and it was a fun peek behind the scenes of what I've created over the past year and HOW I created success in my online coaching business. In this episode, you'll hear: 💅🏼 How I discovered why my work is the only obvious choice for my people, and how I own it. 💅🏼 My process for helping aspiring coach…
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In this powerful live episode, CEO of IGC Coaching School Olivia “Liv” Chapman and Director of Marketing VP Wright break down everything you need to know about the coaching industry in 2025—from what’s trending, to what’s actually working, and how to build a real, sustainable coaching business that pays. Whether you’re thinking of becoming a life c…
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In this episode, I’m sharing my three-step PRE LAUNCH process for launching new offers. You’ve never heard launching talked about like this, and this will transform the way you think about launches. I’m sharing all about how these three things have transformed my approach to launching and selling, making my launch process more strategic and way les…
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In this episode, let’s dive and talk about how to transform your approach to content creation with mindset shifts and strategic planning. I’ll outline three key beliefs that have changed my perspective and three strategic approaches that help me create impactful content in 20 minutes or less from start to posted. content creation, mindset shift, bu…
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In this IG Live, I’m going to give you some things to think about when you feel like your clients aren’t getting results. If you’ve ever felt like you’re convincing people to work with you to prove you’re a good coach, and you’re all in more than they are from the get, results are going to be tricky to get. Key question: What types of clients are y…
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In this episode, I’m taking you behind the scenes on decisions I’ve made in my business recently, how I took up space and asked for what I needed (instead of believing everything needs to be perfect and go exactly according to plan), and a thing I did that I didn’t want to tell anyone about. (And the reasons why I didn’t tell anyone and why I’m spi…
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In this audio from the Zero Cling Sales Challenge, I talk all about perfectionism, productive procrastination, and how these things are keeping you attached to your results. This is a little taster of the Zero Cling Sales Challenge I just hosted on Telegram! Holy cow, it was an AMAZING challenge with so many breakthroughs, ah-ha moments, and exactl…
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In this IG live episode, let’s dive into the "clingy cycle" that many of us find ourselves in—constantly seeking validation, over-delivering, and inadvertently pushing potential clients away. I’ll share personal anecdotes and practical strategies you can implement, like NOW, to help you shift from a place of desperation to one of confidence and aut…
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In this episode, we’re getting into something that literally no one talks about enough—clingy energy in business. You know that desperate, “please-like-me” vibe that can low-key scare off potential clients? Yeah, we’re unpacking that. I’m sharing my own cringey moments (because we’ve all been there), what attachment styles have to do with your mark…
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In this new episode, I’m giving you FIVE tips to get more specific in your messaging. You can literally go implement these tips TODAY, and then watch the dream clients & DMs begin to roll in. DM me “YES” on IG for more info on the From Friend Zone to Full Time minimind starting March 31st. (It’s not too late!) Instagram, content creation, messaging…
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Most new coaches overcomplicate the path to six figures. They spend months creating ebooks, testing digital courses, or launching memberships that barely cover their software costs. In reality, a six-figure coaching business comes down to six core income streams – ones that are simple, scalable, and actually work. In this episode, Liv Chapman break…
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This is a mini training from IG where we talk all about why specificity is important in your messaging, the fear of niching down, and HOW to be more specific in your messaging. (Great questions to journal on!) Enjoy! DM me “YES” on IG for more info on the From Friend Zone to Full Time minimind starting March 31st. Instagram, content creation, minds…
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Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: ⭐️ You're a new-ish online coach, who's scared but has …
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Most coaches don’t realize that they don’t need to have all the right answers to be great at what they do. Great coaches don’t know everything. But they do know how to ask the right questions. Sounds simple, right? But not all questions actually help. We all know that yes/no questions usually fall flat. But there are also the ones that keep clients…
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In this episode, I’m sharing my journey as a content creator when it comes to coaching. (And it’s been a wild ride, for sure!) I’m spilling all the tea, and discussing the evolution of my IG content and the mindset shifts that helped me transition from feeling like a beginner to seeing myself as an authority. We’ll talk about authenticity and visib…
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New coaches often avoid choosing a niche for one big reason – they think it will limit them. In their eyes, focusing on one area means shutting out potential clients. They want to help as many people as possible and fear that picking a specific focus is like putting a cap on what’s possible. But trying to serve everyone often leads to serving no on…
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Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: ⭐️ You're a new-ish online coach, who's scared but has …
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You’re doing all the “right” things – posting on social media, networking, offering free sessions – but clients aren’t showing up. So you start wondering if people even want what you have to offer. Sound familiar? If your marketing strategy seems fine to you, that’s probably because there’s nothing wrong with it. You’re probably just looking in the…
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“Is what you teach like Tony Robbins?” “Can I become the next Tony Robbins?” “This isn’t going to be like that Tony Robbins stuff, is it?” These are the kinds of questions Liv Chapman hears all the time. Love him or hate him, Tony Robbins is often the first name people associate with coaching. But does his coaching actually follow professional stan…
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Many new life coaches think that getting certified is the hard part. They believe that once they have the credentials, clients will naturally start showing up. But that’s not how it works. Getting certified is just the beginning. Too many new coaches struggle – not because they lack talent, but because they make a few critical mistakes that quietly…
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In this episode, you’ll hear an IG live I chat with Amber Jay all about the magic and beauty of scaling your coaching business through a one to many offer. DM me “SOLD OUT” on IG for more info on Sold Out Signature Program; my three week mini group program to create your signature offer & add recurring revenue to your biz without sacrificing your t…
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In this episode, let’s discuss the challenges of growing a coaching business and why you’re feeling overwhelmed and burnt out. We’ll talk about how to actually create space for growth, how to transition from one-to-one coaching to one-to-many programs, and the first steps to identifying a unique framework. One-to-many offers allow for scalability a…
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Perfect offer, social media, first few clients — yes, these matter when starting your coaching business. But without a solid legal protection, you’re leaving your business — and your income — wide open to risk. Skipping this step isn’t just a rookie mistake. It’s a financial and professional disaster waiting to happen. A client ghosts after multipl…
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Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: ⭐️ You're a new-ish online coach, who's scared but has …
  continue reading
 
In this episode, let’s chat about what’s stopping you from actually going full time in your coaching business, and why you’re constantly feeling exhausted. We’ll talk about how to create time and space to grow your business, think about incorporating a one to many offer, and how to start to build out a unique framework based on your dream client. A…
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Most new coaches worry about one thing, "Why would anyone take me seriously?" They usually believe you need years of experience, big-name clients, or fancy certifications to be credible. But credibility isn’t about time – it’s much more about strategy. In this episode, Liv breaks down five simple but powerful steps to help you establish yourself as…
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When you want to become a coach — not just any coach, but a confident and successful one — there’s one question you’ll face for sure: How to pick the right certification program? Right now you might think you don’t need certification. But sooner or later, you’ll realize that accreditation matters. In fact, 87% of clients prefer certified coaches. C…
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In this episode, I’m spilling the strategy AND beliefs I’ve adopted over the last two years in business (heading into year three) to move me faster. Answering the question: What are the biggest things you did that made you have the results you see now? business growth, coaching, mindset, entrepreneurship, success, messaging, client relationships, b…
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Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: ⭐️ You're a new-ish online coach, who's scared but has …
  continue reading
 
Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: ⭐️ You're a new-ish online coach, who's scared but has …
  continue reading
 
Many people want to build a coaching career but feel they can't because they don’t have enough time. They all quote pretty similar everyday things as their “whys”: the 9–5 job, kids, family responsibilities, you name it... But Liv can tell you for sure – those are just excuses because she knows you have enough time. In fact, she knows you think you…
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Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: ⭐️ You're a new-ish online coach, who's scared but has …
  continue reading
 
Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: ⭐️ You're a new-ish online coach, who's scared but has …
  continue reading
 
Anyone can call themselves a coach today – they can just slap “Coach” on their bio, and that's all. But becoming a credentialed coach takes a significantly bigger effort. If you want to be recognized as a true professional instead of being seen as a hobbyist, the best way is to earn an International Coach Federation (ICF) credential. And that’s whe…
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Ever wondered why some coaching sessions feel effortless and others leave you second-guessing everything? Or even better – how to make sure that your coaching call is never a waste of your client’s time (or yours)? The secret is having a framework that keeps your sessions intentional, impactful, and perfectly tailored to your client’s needs. In thi…
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In this episode, let’s go down memory lane and reflect on my business journey through 2024. I’m sharing everything here: insights, challenges, and milestones I glazed over. This is the evolution of 2024 for me as a business owner, coach and mom. Cheers to an amazing 2025! 2025, business growth, coaching, entrepreneurship, podcasting, self-reflectio…
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Listen in to a few short clips from the top five most downloaded solo episodes of 2024! If you want to listen in to the full episodes, here they are! ep. 48 A New Take on Productivity (this is a great one for the new year!) ep. 55 Four things that catapulted my business forward ep. 80 Launch Debrief - Behind the Scenes ep. 82 What's really getting …
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Building a successful coaching business takes more than passion and talent – you need a solid plan. Without it, it’s easy to get stuck spinning your wheels, chasing ideas without real progress. A strong business plan is more than a one-time task; it’s your go-to guide. It keeps you focused, helps you stay on track, and reminds you of your big goals…
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The path to six figures is simpler than you might think. Many coaches get caught up in juggling group programs, digital courses, or flashy projects that leave them overwhelmed and spread too thin. But Liv Chapman knows there’s a better way – it’s not about doing everything; it’s about doing the essentials exceptionally well. In this episode, Liv sh…
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Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: You're a new-ish online coach, who's scared but has got…
  continue reading
 
Many new coaches think the secret to building a coaching business is all about having the perfect online presence – a beautiful website, polished social media posts, and a catchy tagline. They spend weeks fine-tuning every detail, believing that once they get those things right, clients will start rolling in. Liv Chapman has seen this struggle time…
  continue reading
 
Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: You're a new-ish online coach, who's scared but has got…
  continue reading
 
Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: You're a new-ish online coach, who's scared but has got…
  continue reading
 
Most life coaches pour their energy and money into designing the perfect logo or building a website. They believe these tools will draw clients in like magic. But after months of effort, the results often don’t match the investment. The clients aren’t coming, and their brand feels like it’s fading into the noise. What’s going wrong? In this episode…
  continue reading
 
Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: You're a new-ish online coach, who's scared but has got…
  continue reading
 
Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: You're a new-ish online coach, who's scared but has got…
  continue reading
 
Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: You're a new-ish online coach, who's scared but has got…
  continue reading
 
Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: You're a new-ish online coach, who's scared but has got…
  continue reading
 
Interested in joining the Biz Builders Mastermind Family? Apply here. Enjoy this short audio from the Biz Builders Insiders series, where you get a peek into the types of questions, support, and strategy inside the Biz Builder Mastermind space. The Biz Builders Mastermind Family is for you if: You're a new-ish online coach, who's scared but has got…
  continue reading
 
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