Send us a text In this powerhouse episode, Sasha sits down with Josh Nelson, a guy who might just be the most business-savvy law firm owner you've never heard of. Josh runs a wildly successful estate planning and probate firm that brings in just under $12 million a year, and he built it from scratch with a business mindset that’s rare in this indus…

About Nathan Gotch: Nathan Gotch is an SEO expert with over a decade of experience and a proven track record leading hundreds of successful campaigns. He is the founder of Gotch SEO Academy, widely recognized as the leading training platform for SEO agencies, and Rankability, a content optimization tool designed specifically for agencies. Nathan is…

Send us a text In this episode, Sasha sits down with Emily Hirsekorn, a former attorney turned career coach who’s helping lawyers build careers that actually align with their values. Emily spent years in legal practice and administration before realizing the path she was on wasn’t sustainable, so she pivoted. And now she helps other lawyers do the …

About Ian Mason: Ian Mason is a seasoned digital marketing strategist with over 12 years of experience helping law firms and service-based businesses grow through targeted SEO, Local Services Ads, and high-converting paid media campaigns. Known for transforming Google Business Profile visibility from 2% to 95% and driving over 2,000-position gains …

Send us a text What if working less could actually make you more money? In this powerful episode, Sasha sits down with Mark Powers, co-founder of Atticus and one of the most trusted advisors to law firm owners for over 35 years. With over 20,000 attorneys coached under his belt, Mark reveals three surprisingly simple yet highly counterintuitive con…

About Brooke Lively: Brooke Lively is a CFO, speaker, and profitability strategist who helps fast-growing service-based businesses gain clarity and control over their financial future. She is the founder of Cathedral Capital, a team of outsourced CFOs and profitability experts who specialize in turning complex financials into actionable strategies …

Send us a text In this episode, Sasha sits down with Brian Chase, Managing Partner at Bisnar Chase and one of the most genuinely fulfilled attorneys you'll ever hear from. Not the Instagram highlight reel kind of happy, the real deal. After 33 years in the game, Brian still says, *“I love what I do. I can’t believe I get paid for this.”* Let that s…

About Richart Ruddie: Richart Ruddie is a serial founder and entrepreneur. After selling the largest online reputation management and branding agency, he started Captain Compliance, a leading data privacy and compliance software suite of tools. In this episode, Ted and Richart Ruddie discuss: Navigating increasing regulations around online data pri…

Send us a text In this episode, Sasha Berson sits down with Lisa Zeiderman, managing partner at Miller Zeiderman LLP, a powerhouse family law firm in New York with over 50 employees and more than 20 attorneys. What makes this firm special isn’t just its size. It’s how they got there. Lisa shares the behind-the-scenes systems, philosophies, and peop…

About Sasha Berson: Sasha Berson is the Chief Growth Officer at Grow Law Firm, where his team is working toward helping over 2,000 law firms double their revenue through data-driven marketing strategies. In this episode, Ted and Sasha Berson discuss: Marketing strategies for law firms in competitive markets Evolving search behaviors and the impact …

Send us a text In this episode, Sasha Berson sits down with Liz Wendling, founder of The Rainmaking Coach, and one of the few experts laser-focused on the two most critical and overlooked moments in the client journey: the intake call and the consultation. If you think you're losing clients because of your marketing, you're probably wrong. You're l…

About Ray Lakhani: Ray Lakhani is the co-founder and CEO of Lawthentic Media, a specialized social media agency focused on helping law firms and attorneys create a strong online presence. After starting his entrepreneurial journey in 2020 with a different company, Ray shifted his focus to the legal industry in 2022, realizing the potential for targ…

Send us a text In this episode, Sasha Berson sits down with Jason Levin, keynote speaker, author of Relationships to Infinity, and founder of Ready Set Launch, to talk about the real reason your law firm might not be growing: you're not staying in touch. If your inbox is full but your pipeline is dry, if you know a thousand people but barely talk t…

About Bill Rice: Bill Rice is a seasoned entrepreneur and marketing expert with over 20 years of experience in lead generation, digital marketing, and business growth. His journey began in counterespionage as an Air Force Officer before transitioning into the business world, where he has successfully built and sold multiple companies. As the founde…

Send us a text Are you running a law firm… or is your law firm running you? If you’re stuck working 60, 70, even 90 hours a week, wearing all the hats, and still feeling like you’re not getting ahead, this episode is a must-listen. In this episode, Sasha Berson sits down with Elizabeth Miller, the founder of From Lawyer to Law Firm Consulting Group…

About Andrew Stickel: Andrew Stickel is a marketing strategist, author, and the Owner and Chief Marketing Officer of SMB Team and Co-Founder of Social Firestarter, LLC, specializing in helping lawyers grow their firms through innovative digital marketing strategies. With over a decade of experience, he has worked with hundreds of law firms, generat…

Send us a text In this episode, Sasha Berson sits down with Gary Mitchell of OnTrackCoach, a pioneer in coaching lawyers and law firm owners for nearly two decades. In this episode, they break down how to escape the traditional, burnout-driven law firm model and create a business that works for attorneys. If you’re tired of feeling stuck in your ow…

About Jon Sneider: Jon Sneider is the founder and president of Wild Gravity, a multi-award-winning creative production agency disrupting the advertising industry. A veteran marketing executive, Sneider has led global campaigns for brands like L.L.Bean, Windows, and Redfin, where he experienced firsthand the inefficiencies of traditional agencies. D…

Send us a text Have you ever thought about buying a law firm to grow your current business? Or maybe you’ve considered selling your law firm and cashing in on the years of hard work you’ve put in? Either way, this episode is a must-listen. In this episode, Sasha Berson sits down with Jeremy Poock, Esq., the founder of Senior Attorney Match, a leadi…

About Jeremy Corray: Jeremy is an Emmy and Golden Gavel-winning producer who has been creating commercials and digital video content strategies for over 20 years for Fortune 500 companies and law firms across the country. As a digital content creator, he has extensive experience in producing branded entertainment, digital distribution, community ma…

Send us a text In this episode, Sasha Berson and Steve Riley of Atticus reveal how hiring legal assistants strategically can transform your law firm’s growth. Learn which key roles drive sustainable revenue, how to build capacity before scaling, and the management systems needed for long-term success. 📰 About Steve Riley: Steve Riley is a practice …

Send us a text Running a law firm is tough, scratch that, really tough. You're handling clients, cases, marketing, operations… and let’s not even get started on the financials. But what if you didn’t have to wear all those hats? In this episode, Sasha Berson sits with Brandy Derrick, founder of Legal Ease Bookkeeping, a firm dedicated to helping la…

About Carl Downey: Carl Downey is a Fractional Chief Marketing Officer (CMO) and founder of Complete Law Marketing (CLM), specializing in legal marketing. With over 20 years of experience, he helps law firms optimize marketing strategies, improve lead generation, and drive revenue growth. His expertise spans digital and traditional advertising, inc…

About Andrew Orlander: Andrew Orlander is one of the founding partners at Razor Rank, a full service digital marketing agency. He is a frequent speaker at MTMP and PILMMA conferences. He has extensive knowledge in technical SEO and Google Ads advertising for law firms. In this episode, Ted and Andrew Orlander discuss: The importance of attribution …

Send us a text Join Sasha Berson as he speaks with Robert Simon, Co-founder of the Simon Law Group 👉 Sasha and Robert explore: — How Robert built a thriving law firm with his twin brother and the importance of family in business. — The unique challenges of managing multiple businesses and family dynamics. — How Robert stays happy and focused while …

About Shamil Shamilov: Shamil Shamilov is the founder of dNovo Group, a digital marketing agency specializing in online marketing solutions for law firms, medical clinics, home improvement companies, and other service businesses in North America. With 13 years of digital marketing under his belt, Shamil understands that every industry and business …

Send us a text Join Sasha Berson as he speaks with Kerry Barrett, Emmy Award-winning NBC News Anchor and Video Confidence Coach. 👉 Sasha and Kerry explore: — Why most attorneys are naturally camera-shy and how to overcome it. — The biggest mistakes lawyers make when recording video and how to fix them. — How video marketing is becoming as essential…

Send us a text Join Sasha Berson as he speaks with Kerri Coby White, Co-Founder and CEO of KerriJames 👉 Sasha and Kerri explore: — How to build a self-sustaining system that turns leads into clients, clients into advocates, and advocates into referral engines​. — Why quick activation campaigns must work alongside a long-term branding and referral s…

About Charley Mann: Charley Mann is the host of "They Don't Teach This in Law School" and founder of Law Firm Alchemy, providing resources and coaching for law firm growth. Charley has extensive experience in the legal industry, guiding law firm owners to optimize their practices and achieve success. He emphasizes networking, providing value, and m…

Send us a text Join Sasha Berson as he speaks with Brian LaBovick, Founder of LaBovick Law Group 👉 Sasha and Brian explore: — The biggest hiring mistakes law firm owners make and how to build a high-performing team. — The key marketing investments that helped Brian scale his firm to $15M+ in revenue. — How operational systems and processes are esse…

About Chad Kerby: Chad Kerby is the author of Speak and Get What You Want and host of the podcast by the same name. A seasoned speaker and communication expert, Chad has traveled the globe inspiring business leaders and entrepreneurs to harness the power of effective communication to drive action and achieve their goals. With a career that’s taken …

Send us a text Join Sasha Berson as he speaks with Karl Seelbach, Co-founder of Scribe and Managing Partner at Doyle & Seelbach 👉 Sasha and Karl explore: — Why the traditional court reporting model hasn’t changed in over 150 years and is ripe for disruption. — Insights into starting and scaling a legal-tech startup to seven figures in just over a y…

About RJon Robins: RJon Robins is a trailblazing entrepreneur, attorney, and bestselling author who has transformed the lives of thousands of business owners by helping them break the seven-figure barrier. He is the founder of How to Manage a Small Law Firm, a company that has propelled over 600 law firms to achieve remarkable operational and finan…

Send us a text Join Sasha Berson as he speaks with Melanie Herschorn, Founder of Big Impact Books 👉 Sasha and Melanie explore: — Why writing a book can be a game-changer for attorneys and how it bridges the gap between legal jargon and client understanding. — The misconceptions attorneys have about self-publishing and how to protect their intellect…

About Wes Lungwitz: Wes Lungwitz is the Managing Partner and Co-Founder at Civille, a digital tech company for law firms. He has worked in the digital space for over a decade, specializing in SEO and content marketing. In this episode, Ted and Wes Lungwitz discuss: The role of ultra-fast, mobile-first websites in driving lead conversions Leveraging…

Send us a text Join Sasha Berson as he speaks with Ben Paul, Founder of BD Ladder 👉 Sasha and Ben explore: — The surprising impact of spending just 18 minutes daily on business development, adding up to over 70 hours a year of focused growth. — Why starting business development early in your career is a game-changer. — Strategies to overcome fear o…

About Alex Melen: Alex Melen is an award-winning entrepreneur, keynote speaker, best-selling author, and early digital pioneer. He is the co-founder of SmartSites, a digital marketing agency that has grown from a handful of digital visionaries to a team of over four hundred full-time employees, spanning six offices worldwide. SmartSites has been fe…

Send us a text Join Sasha Berson as he speaks with Harlan Schillinger, Legal Marketing Expert at Harlan Schillinger 👉 Sasha and Harlan explore: — The challenges and triumphs of producing the first-ever TV commercials for lawyers in 1979. — The evolution of legal advertising, from the early days of answering countless calls from TV ads to today's fo…

About Harlan Schillinger: Harlan Schillinger, widely regarded as the Grandfather of Legal Advertising, has over 46 years of experience in legal marketing, intake, and conversion. He was the first to produce and market television advertising for the legal community, with commercials airing nationwide starting in 1978. Harlan has consulted with more …

Send us a text Join Sasha Berson as he speaks with Joe McCarthy, Founder of JEM Social 👉 Sasha and Joe explore: — The importance of authentic content and messaging over superficial production quality. — Practical strategies for creating a content calendar and consistent posting schedule. — How investing strategically in your social media presence c…

About Sam Bretzmann: Sam Bretzmann is an SEO consultant with six years of experience running BretzMedia, specializing in helping attorneys and law firms grow leads and traffic. Combining his background in technology and non-profit work, Sam uses AI, voice search, proprietary link-building strategies, and high-quality content to achieve results like…

Send us a text Join Sasha Berson as he speaks with Ben Leader, Partner at Elrod Pope Law Firm 👉 Sasha and Ben explore: — The pivotal role of joining mastermind groups to accelerate firm growth. — How shifting focus from practicing law to marketing and intake management transformed Ben’s law firm. — Strategies to optimize marketing spending for bett…

About Jaime Ellithorpe: Jaime Ellithorpe is a business growth consultant, international best-selling author, speaker, and the founder of 540 Strategies, a marketing consulting firm that equips entrepreneurs and business professionals with marketing strategies, lead gen and appointment-setting systems, and self-empowerment tools to make growing a bu…

Send us a text Join Sasha Berson as he speaks with Ted DeBettencourt, Co-Founder of Juvo Leads Chat 👉 Sasha and Ted explore: — The impact of automation on content creation and distribution. — Ted's approach to using data-driven insights for marketing decisions. — The future of personalized customer experiences in digital marketing. — Why businesses…

About Kyle Hebenstreit: Kyle Hebenstreit serves as the CEO of PMP Marketing Group (Practice Made Perfect), a full-service legal marketing agency dedicated to helping law firms grow and attract more clients through innovative website and advertising strategies. Prior to joining PMP, Kyle was part of Deloitte Consulting’s Strategy & Analytics practic…

About Jason Barnard: Jason Barnard is an entrepreneur, author, keynote speaker, and CEO of Kalicube, a groundbreaking digital marketing agency based in France. Specializing in Online Brand Management, he excels in reshaping and influencing how Google and AI perceive individuals and companies. With over a decade of experience, Jason has been success…

Send us a text Join Sasha Berson as he speaks with Russell Knight, Founder of The Law Office Of Russell D. Knight 👉 Sasha and Russell explore: — The challenges of scaling a multi-million dollar law firm. — How to manage wearing multiple hats, like marketing, sales, HR, and leadership. — The importance of delegation in sustaining firm growth. — Russ…

About David Arato: David Arato is the founder of Lexicon Legal Content, a firm specializing in SEO-driven, consumer-focused content for law firms and marketing agencies across North America. With over a decade of experience, he combines legal expertise and marketing acumen to help firms improve their online visibility and attract clients. Before fo…

Send us a text Join Sasha Berson as he speaks with Greg Ward, the Founder and Managing Partner of The Ward Law Group 👉 Sasha and Greg explore: — The entrepreneurial journey from solopreneur to scaling a successful law firm — Niche marketing strategies targeting Spanish-speaking communities — Effective marketing and client acquisition techniques — T…

About Mary Blackiston: Mary Blackiston of Nomad Copywriting is a Conversion Copywriter and Google Ads Conversion Specialist dedicated to helping businesses, particularly law firms, attract more qualified leads and clients. With expertise in empathy-driven messaging and tailored ad strategies, she ensures high-quality traffic and compelling calls to…