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Building your T-Shirt Empire

Cole Lundstrom & Gavin StGeorges

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Learn business tips for your t-shirt business and SUBSCRIBE for more episodes about DTG, screen-printing, internet marketing and interviews with professionals from the apparel industry. Powered by MerchTroop.com | The best T-Shirt Live Printing and www.seps.io - the simplest remote art department for screen printing shops.
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Custom Apparel Startups

Custom Apparel Startups

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The Custom Apparel Startups podcast was started simply because we love both the apparel decorating business and the idea that almost anyone, with a small investment and a little dedication, cannot only start their own business but thrive! Our goal in starting CAS is to help educate apparel entrepreneurs about the business of the business, something often overlooked by people with an idea and a budget, but no business plan or experience behind them. We’ll be talking with the biggest names in ...
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In this episode we're diving deep into one of the most important decisions in DTF printing: choosing the right DTF printer. Whether you're just starting out or scaling up a serious production setup, the gear you choose can make or break your workflow, quality, and profits. We'll break down the different printer types and talk about the real-world u…
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This week on the podcast, Mike Medved joins me to share his journey from basketball courts to wedding stages. While many know him as a “wedding singer,” Mike runs one of the few businesses that provides live music and DJ services—creating unforgettable moments for couples on the biggest day of their lives. - But Mike is much more than that. He’s a …
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This week, I sit down with Danielle Mashuda and Maddy Lafferty, the co-founders of Keystone Artist Connect — a full-service resource for artists navigating today’s music industry. - With over 24 years of combined experience, Danielle and Maddy bring serious expertise in artist management, tour booking, social media strategy, and large-scale event p…
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This week, I sit down with Center for Metal Arts Executive Director, Patrick Quinn, to talk about his mission in helping preserve the rich steel history in Johnstown, Pa through research and education. As a blacksmith, Pat feels he has a duty to help keep the trade alive. His goal with Center for Metal Arts is to bring new faces into the world and …
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In this conversation, Zach Acorn shares his journey in the screen printing industry, emphasizing the importance of strategic growth, operational efficiency, and effective employee management. He discusses the significance of documentation and standard operating procedures (SOPs) in maintaining quality and training staff. Zach introduces Print Plugs…
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INKTAVO LAST CHANCE 2025 DEAL! https://bit.ly/4jABUZ6 In this episode, Cole and Gavin welcome Jeremy Morillo from Stanley Stella to discuss the brand's unique approach to sustainable fashion, their entry into the American market, and the challenges and strategies involved. Jeremy shares insights on the importance of quality and sustainability in ap…
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This week, I had the pleasure of sitting down with Woolly Bear Books to dive into what it really takes to own and run an independent bookstore. Mike Ploetz has been passionate about reading since childhood, always keeping books close to his heart. After high school, he began working at the beloved Pittsburgh shop Kards Unlimited, where he developed…
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INKTAVO LAST CHANCE 2025 DEAL https://bit.ly/4jABUZ6 In this eye-opening episode, we sit down with Ian Hinckley from DGI Apparel to tackle the tough questions everyone in the custom apparel game is asking. From rising tariffs and supply chain chaos to the tech-driven shakeup in how shops order and operate — Ian breaks it all down. 🧵 Hear how DGI ev…
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This week, I sit down with Michael Studebaker of Studebaker Metals. ⚒️ - Eleven years ago, Michael started crafting jewelry in his parents’ basement with little more than a few rusty tools, a dream, and a lot of ambition. - His journey began after earning a BFA in Metalsmithing and spending several years working in museums in Philadelphia. Through …
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We made it to the 300TH EPISODE of I'll Call You Right Back Podcast. - This milestone episode deserved a guest who truly embodies the significance of the number, and there’s no one more fitting than the big dawg Anthony Badamo of Badamo's Pizza. - This week, we’re celebrating 15 years of Badamo's Pizza, and Anthony is joining me in the studio to ta…
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This week, I sit down with Brillo Box. Luther Cosmo Ickes has been haunting the halls of the legendary Brillo Box for 20 years. Starting off as a door man back in 2005, he has turned this place into one of the best and most unique venues the City of Pittsburgh has to offer. Lou stopped by the studio and we had one my favorite conversations I’ve had…
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This week, I sit down with Dan Rugh of Commonwealth Press. Commonwealth Press is a AFL/CIO Trade Union Screen Printing Shop that has been working to provide quality printing and design services to the City of Pittsburgh for over 20 years. - Starting out in a 6ft x 6ft area in the basement of their first home in the heart of Southside, Dan talks abo…
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This week, we’re diving into the world of pizza with Josh Sickels, owner of Rockaway Pizzeria. Josh’s journey into pizza-making began in 2016, and just one year later, he opened the first Rockaway location in White Oak. Known for his unique spin on classic New York-style slices, Josh quickly earned a reputation as one of the area’s top pizzerias. B…
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In this episode of the Custom Apparel Startups Podcast, host Marc Vila is joined by Michael Palme and Austin Gordon from Taylor to discuss how direct mail can be a game-changer for custom apparel, sign, and promotional product businesses. While digital marketing gets a lot of attention, direct mail remains a powerful and underutilized tool for targ…
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This week, I’m sitting down for the highly anticipated Part 2 with the one and only Louie Nice to dive into his journey and how he became the artist and photographer he is today. Lou’s passion for documenting life through film started in Pittsburgh, where he stumbled upon a camera in the most unexpected way—the rest is history. When he’s not workin…
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Winter break is over, and this week, I’m sitting down with the one and only Louie Nice to dive into his journey and how he became the artist and photographer he is today. Lou’s passion for documenting life through film started in Pittsburgh, where he stumbled upon a camera in the most unexpected way—the rest is history. When he’s not working on his…
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INKTAVO LAST CHANCE 2025 DEAL https://bit.ly/4jABUZ6 In this conversation, Cole Lundstrom, Gavin StGeorges, and Nick Gawreluk discuss the common challenges faced by print shop owners in achieving profitability. They explore the importance of understanding costs, pricing strategies, and the contribution margin as key factors in running a successful …
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This week, I sit down with The Commonheart founder and frontman Clinton Clegg. Clinton has been a musician all his life. With a mother that is still actively playing the church pipe organ twice a week in her 80’s, I think you can say music runs in his blood. Musicians are some of my favorite people to sit down with. It’s not often that their story …
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This week, it is my pleasure to sit down with Tetris addict and bass player Nate Catanzarite! Nate is a great musician who currently takes residence in Charles Wesley Godwin’s band The Allegheny High. I started following Nate after he started listening to the show a little while back. Almost everyone in The Allegheny High are Beaver County boys so …
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This week, it is my honor to welcome two Pittsburgh Icons into ICYRB Studios. Mikey & Bob have been radio show hosts in Pittsburgh for a long time. They have been running the 96.1KISS Morning Freakshow for over TWO DECADES. Every morning, we wake up and listen to their commentary on our city. Whether it be updates on our Holy Trinity of sports team…
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This week, it is my honor to welcome two Pittsburgh Icons into ICYRB Studios. Mikey & Bob have been radio show hosts in Pittsburgh for a long time. They have been running the 96.1KISS Morning Freakshow for over TWO DECADES. Every morning, we wake up and listen to their commentary on our city. Whether it be updates on our Holy Trinity of sports team…
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This week, I sit down with the man of the hour! Joe Long is an artist and content creator, most known for his presence on tiktok. (@joelongtok) Yinz probably know him from the iconic "Don & Deb" videos that have been popping up on all of our algorithms! Joe stops by the studio for a great conversation about mental health, recovery, his introduction…
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This week, we have a short episode going over some of the changes I am making to the podcast. I am opening up ad, sponsorship, and 'Skip The Line' Packages. It is time to kick it into a different gear in 2025. If yinz want to market your product or business in a more unique way than a typical instagram or facebook ad, I am your guy. If yinz are int…
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This week, it is my honor to welcome back Odd Pittsburgh for a very long awaited PART 2 of the very spooky 2 PART HALLOWEEN SPECIAL! - John Schalcosky is a self appointed historian and one of the most invaluable resources to the City of Pittsburgh. For more than a decade, his life’s work has been uncovering and documenting the odd and mysterious hi…
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This week, it is my honor to welcome back Odd Pittsburgh for a very long and spooky 2 PART HALLOWEEN SPECIAL! - John Schalcosky is a self appointed historian and one of the most invaluable resources to the City of Pittsburgh. For more than a decade, his life’s work has been uncovering and documenting the odd and mysterious history of our city’s pas…
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This week, I sit down with one of the spookiest ones around town, Spencer Dillman. I met Spencer back in 2020, when I reached out to Hundred Acres Manor to see about interviewing someone from the Haunt! At that time, Spencer was a scare actor who worked as one of their makeup artists! As soon as I seen his work, I knew I had to have him on! - In 20…
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In this conversation, Nicole Pape shares her extensive journey in the screen printing industry, from her early days reclaiming screens to founding her own business, Embellisher. She discusses the challenges and opportunities in the used equipment market, the importance of understanding equipment valuation, and the nuances of contract work. Nicole e…
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This week, I have the honor of crossing another name off my list of Pittsburgh Icons. Rachel Ann Bovier is a writer, artist, musician, performer, poetess, and more. You know her from her famous billboards on Bigelow Blvd and her poems on the walls of your favorite places. This week, Rachel stops by the studio to tell me her story. We talk about her…
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This week, I sit down with the one and only Amico Demuzio. Amico is a steel guitar pickin, banjo strummin, guitar playin son of a gun from Beaver County! He has been playing music since he could walk and, currently, Amico is one of the amazing players that make up Charles Wesly Godwin’s band The Allegheny High. - Amico has a wild story. A couple ye…
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In this episode, Cole and Gavin discuss the challenges of hiring and building a team. They share their experiences and insights on finding the right people, determining the right time to hire, and creating a strong company culture. They emphasize the importance of reliability, respect, and clear communication in building a sustainable team. They al…
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This week, I sit down with Jeff Betten to talk about Pittsburgh’s newest (and only) Custom Vinyl Record Processing Plant. Hellbender Vinyl is located in Lawrenceville. They opened their doors at the end of 2022 and started filling orders at the start of 2023. They specialize in all things vinyl. In Jeff’s words, “if you can dream it up. We can do i…
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This episode is about making your local screen printing t-shirt shop number one in SEO. Cole and Gavindiscuss the importance of keywords and keyword phrases in optimizing your website and Google My Business profile. They provide tips on using the Google Keyword Planner, optimizing title tags and meta descriptions, creating keyword-focused content, …
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Sponsored by- Seps.io MerchTroop.com In this episode of *Building Your T-Shirt Empire*, hosts Gavin StGeorges and Cole Lundstrom take a deep dive into the real-world challenges and triumphs of running a t-shirt business. From Gavin's transition from a nomadic lifestyle to settling down, to Cole's decision to shut down his long-running screen printi…
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This week, I sit down with life long rider and bicycle advocate Michael Potoczny to talk all about living a life on two wheels. Most of yinz know Mike from The Wheel Mill and seeing him at Bike PGH events around the city. Mike is an educator whose passion for biking exceeds many others. - Having a father who was a Pro Motocross rider, the Potoczny …
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This week, I sit down with Hart Johnson. Hart is a beer aficionado, clean tap line enthusiast, and the GM of the Southside of Pittsburgh's very own Piper's Pub. Piper's is a pub that specializes in great food, great drink, and football. They have a carefully curated tap list, an exquisite selection of Scottish Wiskey, and menu that speaks to their …
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This week, I sit down with Glory Daze Motorcycle Show founder Kurt Diserio to talk all about his introduction to motorcycles, starting Pittsburgh Moto, and what goes into making Glory Daze Motorcycle Show happen! Hope yinz enjoy it. - Yinz can SUBSCRIBE & WATCH here! - Become a "friend" on Patreon and support the show <3 - WWW.ILLCALLYOURIGHTBACK.C…
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