Best Searchengineoptimisation Podcasts (2025)

1
Human First Marketing: Rethinking Marketing in the AI Era 55:35

17h ago55:35

55:35

This is a BONUS EPISODE of the Digital Marketing Podcast by Exposure Ninja --------------- The marketing landscape is becoming increasingly automated and impersonal — yet consumers are longing for authentic connections before making major purchasing decisions. This disconnect creates an unprecedented opportunity for forward-thinking marketers willi…

1
Did Google Just "Confirm" That You Can’t Add E-E-A-T To Your Website? 40:48

20d ago40:48

40:48

Welcome to The Dojo, a search marketing news podcast for goal-driven marketing leaders, hosted by Exposure Ninja, featuring Charlie Marchant (CEO) and Dale Davies (Head of Marketing). "Sorry, you can’t sprinkle some experiences on your web pages." Google just dropped a bombshell statement claiming "you can't add E-E-A-T to your website" — but this …

1
5 Signs It's Time To Redesign Your Website 16:53

22d ago16:53

16:53

Is your website failing to convert visitors into customers? The problem might be deeper than you think — and it could be costing your business significant revenue every day. For most businesses, your website is your single most important marketing asset. Yet many marketing leaders struggle to pinpoint exactly why their sites underperform or how to …

1
Everything Marketing Leaders Should Know About Google’s NEW AI Mode 38:05

27d ago38:05

38:05

Google's new AI Mode is revolutionising search results — and marketing leaders must adapt their strategies now to maintain visibility and traffic. Currently in US labs testing, AI Mode completely transforms the traditional search experience by providing fully AI-generated answers rather than the familiar "10 blue links" we've relied on for decades.…

1
Sephora's HUGE $7 Billion Search Mistake 24:48

29d ago24:48

24:48

eCommerce giant Sephora has built a $7.2 billion brand with masterful traditional search dominance, but they're making a critical mistake that could cost them millions in the emerging AI search landscape. While Sephora excels with 18 million monthly organic visits and prime rankings for competitive keywords, our analysis reveals they're almost comp…

1
Copy This HIGH-ROI Email Marketing Strategy in 2025 1:09:29

1M ago1:09:29

1:09:29

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Email marketing continues to deliver the highest ROI of any digital channel in 2025 — but only for marketers who understand the critical shifts transforming this landscape. While many marketing leaders report diminishing returns from their email efforts, forward-thinki…

1
Has Google's NEW AI Search Changed SEO AGAIN? 9:30

1M ago9:30

9:30

NOTICE — I tried to do this as an audio-only recording, but it doesn't make sense unless you see what I'm screen sharing. If you want to watch the video properly, visit exposure.ninja/ai-mode to watch the video on YouTube instead. --------------------- The search landscape is evolving yet again, with Google launching AI Mode – a direct response to …

1
How To Rank in Perplexity AI 16:48

2M ago16:48

16:48

The search landscape is evolving beyond Google, and Perplexity.ai is emerging as a powerful new player for high-value audiences — creating unprecedented opportunities for forward-thinking marketers. While still smaller than Google at 15 million monthly active users, Perplexity's audience is exceptionally valuable: 30% hold senior leadership positio…

1
Copy This PROVEN Digital PR Strategy in 2025 55:56

2M ago55:56

55:56

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- To dominate digital visibility in 2025, you'll need a proven PR strategy focused on three critical elements: - Your narrative authority - Your data-driven approach - Your multi-channel amplification With AI-generated content flooding the internet, Google's Search Gener…

1
How To Rank in ChatGPT (with REAL Examples!) 15:35

2M ago15:35

15:35

Google's dominance is being challenged for the first time in over a decade, and forward-thinking marketing leaders are capitalising on this pivotal moment. ChatGPT has rocketed to 300 million weekly active users by December 2024 — growing 50% in just four months — whilst Google searches are declining in key markets. This shift isn't just reshaping …

1
How Marketing Leaders Can Future-Proof Their Content Strategy 22:13

2M ago22:13

22:13

The marketing playbook we've relied on for years is transforming faster than ever, and I'm seeing opportunities that simply didn't exist before. While Google still dominates with 90% of global search market share, the way people discover content has fundamentally shifted – they're now having multi-platform conversations about products and services …

1
How SEO Works in 2025 — A Marketing Leader’s Guide 28:28

2M ago28:28

28:28

I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger. Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025). Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’…

1
Copy This IMPACTFUL Brand Marketing Strategy in 2025 1:01:41

2M ago1:01:41

1:01:41

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- To hit your ambitious marketing goals this year you'll need to have three things perfected: - Your branding - Your positioning - Your marketing With consumer expectations constantly evolving, AI tools eating into Google's share of search, and social platforms becoming …

1
Copy This PERFECT Digital Marketing Strategy in 2025 1:00:38

3M ago1:00:38

1:00:38

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Let's be honest: marketing in 2025 feels like navigating a constantly shifting landscape. Every week brings fresh challenges — new AI tools reshape search behaviour, social platforms pivot their algorithms, and just when you think you've mastered your PPC creative and …

1
Copy This UNBEATABLE SEO Strategy in 2025 1:02:35

3M ago1:02:35

1:02:35

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ----------Here's what most marketers are missing about SEO in 2025: while everyone's rushing to AI tools and ChatGPT, the real search opportunity is still happening exactly where it always has been – on Google. We've analysed the latest search data, and here's the data-driven tru…

1
How To Get To The Top of Google in 2025 30:39

3M ago30:39

30:39

SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy. We know what it takes to win these positions. We do it for hundreds of clients worldwide …

1
Copy This PROFITABLE Paid Search Strategy in 2025 41:20

3M ago41:20

41:20

The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant. ---------- Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses. We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives…

1
COPY Hims' $60M/Month Marketing Strategy 30:13

3M ago30:13

30:13

I've uncovered something fascinating in the digital marketing world, and I need to share it with you. I'm diving deep into Hims.com – a company that's literally spending half its revenue on marketing and making it work brilliantly. We're talking $182 million in a single quarter, 77% year-over-year growth, and yes, they're still turning a profit. Bu…

1
How Digital Advertising Works in 2025 27:55

3M ago27:55

27:55

Digital advertising is becoming increasingly competitive and costs are rising. It's crucial that you know how the field is changing and how AI and automation might be the key to maximising your ad spend and increasing your ROAS. In this podcast, I cover: - How to analyse your market's ads - How to create ad creative using AI tools - Why data collec…

1
Copy This FLAWLESS Content Marketing Strategy in 2025 58:24

3M ago58:24

58:24

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Here's what most marketers are missing about content in 2025: while everyone's rushing to implement AI content tools (like copy.ai and Jasper), the reality of what's actually driving results looks completely different. In a recent strategy discussion, three of Exposure…

1
Digital Marketing Predictions for 2025 (HISTORIC Changes Coming) 43:55

4M ago43:55

43:55

Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025. From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK…

1
Should Marketers Embrace SORA, OpenAI’s New Text-to-Video Tool? (Dojo #44) 24:51

5M ago24:51

24:51

In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical…

1
Copy This NEXT-LEVEL GEO Strategy in 2025 1:04:00

5M ago1:04:00

1:04:00

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online. But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visib…

1
Google's WORST NIGHTMARE Just Happened 12:50

5M ago12:50

12:50

For the first time ever, Google lost search users.This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality.The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving.Think a…

1
Could Google’s First YoY Drop in Users Spell the End? (Dojo #43) 38:24

5M ago38:24

38:24

Google has experienced its first recorded decline in UK users, dropping from 86% to 83% market share, while AI search queries have increased tenfold between January and September 2024. Simultaneously, Google’s AI Overviews are now starting to include YouTube video summaries, marking a significant evolution in search result presentation. For markete…

1
The Best SEO Strategies for 2025 24:52

5M ago24:52

24:52

AI tools like ChatGPT and Google’s AI Overviews are reshaping how users find information, making Generative Engine Optimisation (GEO) essential for any 2025 SEO strategy. This shift means your strategy must go beyond traditional Google rankings. GEO focuses on optimising content for AI-generated summaries, ensuring your business, products, or servi…

1
Are You Falling Into The Sunk Cost Trap? (Dojo #42) 45:48

5M ago45:48

45:48

This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors. We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those…

1
8 Common PPC Mistakes (and How To Avoid Them) 41:16

5M ago41:16

41:16

Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether. Timestamps 00:00 — Intro01:37 — Not Bidding On Your Own Brand07:01 — Ignoring Quality Score13:47 — Spelling Errors16:36 — Sending People to 404 Errors19:58 — Offers That Expir…

1
Are AI Shopping Assistants The Next Big Threat to eCommerce? (Dojo #41) 56:15

5M ago56:15

56:15

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week, we talk about: Perplexity wants AI to do your shopping for you. What does this mean for retailers? Wicked’s Massive Marketing Campaign Ads in AI Overviews Timestamps 00:00 - Welcome to The Dojo by Exposure Ninja 00:31 - Perplexity wants AI to do yo…

1
ChatGPT Search — The Ranking Factors We Know So Far 16:17

5M ago16:17

16:17

ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for.In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit.So, your next questio…

1
Meet me in London at the B2B Marketing Expo 2024 1:04

6M ago1:04

1:04

Join me in London at this year's B2B Marketing Expo. I'll be there across both days and I'll be delivering a talk too, called "AI and the Future of SEO: How to Rank in Google’s New AI Search Results". If you're putting your 2025 marketing or SEO plans together and haven't yet figured out how to navigate the new world of AI Search, then this isn't a…

1
Everything We Know About the November 2024 Core Algorithm Update So Far (Dojo #40) 50:06

6M ago50:06

50:06

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week, we talk about: How to tap into emotions that increase your content’s viral potential The best times to post on social media to maximise engagement How to create compelling headlines that make people say, “Oh wow, that’s interesting!” What to do if …

1
The Best Digital Marketing Strategies for 2025 35:11

6M ago35:11

35:11

Today I’ve got 5 different types of digital marketing strategies to share with you.These are tried and tested strategies that are working right now for Exposure Ninja clients and our portfolio companies. And there’s a lot of variety here, meaning there’s something for every type of business. In today’s video I talk about: Cross-pollination AI Drive…

1
ChatGPT Search is using BING?! - Everything We Know So Far... (Dojo #39) 49:35

6M ago49:35

49:35

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: The Impact of ChatGPT Search on Marketers The Viral Power of Crumbl Cookies Timestamps 00:00 - The Impact of ChatGPT Search on Marketers 32:38 - The Viral Power of Crumbl Cookies What to Listen to Next Why GEO is the New SEO (and How It…

1
The Best Local SEO Strategies for 2025 24:13

6M ago24:13

24:13

This podcast episode is sponsored by Semrush. Check out Semrush Local here — exposure.ninja/local Whether you're a large multinational brand with tons of locations or you're a single location business, the world of local SEO is evolving fast and you need to keep up. Not to brag, but the team at Exposure Ninja has won tons of SEO awards, including i…

1
Google's AI Overviews to Reach 1 Billion Users by Year-End (Dojo #38) 40:27

6M ago40:27

40:27

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: A big week for AI… but also some data that puts it all in context IKEA’s new face of gaming Stop calling it SEO Timestamps 00:00 - A big week for AI… but also some data that puts it all in context 16:14 - IKEA’s new face of gaming 27:43…

1
Why GEO is the New SEO (and How It Works) 13:27

6M ago13:27

13:27

GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand. You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?” That’s what I’m going to cover in today’s podcast. Watch …

1
AI Overviews Hit 70%+ Coverage - What's Your Strategy? (Dojo #37) 47:24

6M ago47:24

47:24

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Legal topics have the most AI Overviews - and you're next Google’s AI Overviews fail to answer 43% of financial queries The FTC’s rules on fake reviews Tesco's stripped back ads Timestamps 00:00 - Legal topics have the most AI Overviews…

1
FINALLY... ChatGPT content that RANKS (ChatGPT with Canvas) 21:18

6M ago21:18

21:18

ChatGPT snuck out a new content creation feature last week that barely anybody in the marketing world seems to have noticed. But I think it gives marketers that use it a HUGE advantage.In fact, I've been using this personally to write and publish blogs and get them ranked in less than a day. But, and it's a big but, this thing could get you into a …

1
Are You Ready for Generative Engine Optimisation (GEO)? (Dojo #36) 55:10

6M ago55:10

55:10

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: - Are marketers ready for Generative Search Optimisation? - WordPress BEEF! - The power of social media in mental health awarenessTimestamps 00:00 — Intro 02:22 — WordPress BEEF! 14:10 — Are marketers ready for Generative Search Optimis…

1
The Best B2B Marketing Strategies for 2025 33:18

7M ago33:18

33:18

Over the last decade or so, the team here at Exposure Ninja and I have generated over 100, 000 B2B leads for ourselves and our clients. And in today's podcast, we're going to be breaking down three B2B marketing strategies that you can use if B2B is your vibe. We're going to talk about:- Being really, really helpful via content. - Repurposing like …

1
ChatGPT-4o with Canvas Will Change Content Writing Forever (Dojo #35) 38:01

7M ago38:01

38:01

In This Episode…Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.This week we talk about:- ChatGPT dropped a new update for content writers - Cheap conversation starters- Position one is position noneTimestamps00:00 — Intro00:11 — ChatGPT dropped a new update for content writers 17:46 — Cheap conversation starters30:54 — Posit…

1
Digital Marketing Lessons from Disruptive Insurance Companies 22:37

7M ago22:37

22:37

Let’s be honest — it’s much easier to market a fun, trendy business.D2C subscription service for BBQ charcoal? I could do that in my sleep.But only the world’s best marketers can sell something that people know they need, but they don’t really want to buy it, like insurance.So today, I’m going to be teaching you some brilliant marketing lessons fro…

1
Listen To This Before Hiring a Marketing Agency 19:52

7M ago19:52

19:52

I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives. Today we're going to talk about three main things: How to know whether or not you should choose a marketing agency, fre…

1
Why You Shouldn't Be Afraid of AI PPC Tools (Dojo #34) 39:26

7M ago39:26

39:26

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: OpenAI’s new model o1 is released Key PPC Takeaways from The Meta Summit 363% Increase In Google Ads Leads using AI Assets Timestamps 00:00 — Intro 00:31 — OpenAI’s new model o1 is released 11:00 — Key PPC Takeaways from The Meta Summ…

1
What Happened to Google's Search Generative Experience? (SGE) 5:09

7M ago5:09

5:09

In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have conversations with the search results all powered by generative AI. Well, here we are more than a year later.What…

1
Google Tries to Patch Things Up With SEOs After The Helpful Content Update (Dojo #33) 54:36

8M ago54:36

54:36

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about: More hints from Google about what it wants to re…

1
How To Create the Perfect Marketing Strategy for 2025 22:48

8M ago22:48

22:48

Today we’re not going to give you a digital marketing strategy that you can apply directly to your business. Because, honestly, that’s not how digital marketing strategies work. What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business. There’s 4 steps in this process, and we’r…

1
How Many Outbound Links is TOO Many? (And What Google Really Thinks) 32:11

8M ago32:11

32:11

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Perplexity AI plans to start running ads How many outbound links should you be including in your content? Timestamps 00:00 — Intro 00:55 — Perplexity AI plans to start running ads! 16:34 — How many outbound links should you be includi…

1
534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry 21:00

8M ago21:00

21:00

We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations. How? Through the power of digital marketing. Using a solid website, landing pages and PPC to be exact. There are lessons here for any business: Understanding your target audience Not being afraid to choose a…

Podcasts Worth a Listen

Searchengineoptimisation Podcasts

Podcasts Worth a Listen