Best Searchengineoptimisation Podcasts (2025)

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Everything Marketers Need to Know About AI Max for Search 37:49

Play Pause

3d ago37:49

37:49

Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%. This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becomi…

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How To Rank in Google's AI Mode 22:09

5d ago22:09

22:09

Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore. In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search. Key insights covered: Why branded web mentions are the strongest correlation factor for…

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Have Google's AI Overview Ranking Factors Been Revealed? 28:35

10d ago28:35

28:35

The search landscape is evolving rapidly, and Google's AI Overviews are redefining how brands achieve organic visibility, creating unprecedented challenges and opportunities for marketing leaders who understand the new rules. While AI Overviews now appear in 17% of UK mobile searches (up from 14% in March), the most significant revelation comes fro…

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The Best B2C Marketing Strategies for 2025 35:12

12d ago35:12

35:12

The B2C marketing landscape has fundamentally transformed, with AI agents now shopping on behalf of consumers and customer acquisition costs reaching breaking point — creating both unprecedented challenges and extraordinary opportunities for brands that understand how to navigate this new terrain. While traditional marketing playbooks become obsole…

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How Google Changed the Future of SEO at Google I/O 2025 53:48

17d ago53:48

53:48

Google I/O 2025 just changed the search landscape forever — and marketing leaders who adapt quickly will capture customers while their competitors remain fixated on yesterday's SEO tactics. While AI Mode is currently optional for US users, the early adoption advantages are already evident: our client Zugu Case became the top-recommended iPad case w…

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Boost Your Business Visibility: Mastering Google Search Console with Sally Mills (NEWBIE) 27:26

25d ago27:26

27:26

Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast. Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics. Often overlooked, this …

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Copy This 11,000+ Lead Full Funnel Marketing Strategy 28:05

26d ago28:05

28:05

Discover how we generated 11,000+ mortgage leads in just 12 months starting from scratch — with a full-funnel marketing strategy that's applicable across any industry. While most agencies jump straight to tactics, our systematic approach began with fundamental audience research and strategic positioning, enabling DSLD Mortgage to transform from com…

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How ChatGPT Shopping Works (and How to Feature in It) 19:58

1M ago19:58

19:58

ChatGPT now processes over 1 billion web searches weekly, and increasingly, it's becoming your customers' personal shopping assistant, creating unprecedented opportunities for forward-thinking marketers While still emerging in fashion and beauty categories, ChatGPT Shopping is fundamentally different from traditional advertising, offering a product…

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Could Google Lose 2 BILLION Daily Searches from Apple? 41:09

1M ago41:09

41:09

The search landscape is evolving dramatically, with Apple potentially dropping Google as Safari's default search engine — which could redirect billions of daily searches to alternative platforms. During testimony in Google's antitrust case, Apple's Senior Vice President Eddie Cue revealed that Safari searches are declining for the first time in 20 …

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Everything Marketers Should Know About ChatGPT's Shopping Update 28:54

1M ago28:54

28:54

ChatGPT's new shopping update has arrived, and it's transforming how consumers discover and compare products online — creating unprecedented opportunities for forward-thinking marketers. With the feature available across both free and paid versions, ChatGPT has introduced a visual product carousel that directly challenges Google Shopping and Amazon…

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How To Start Winning the Best Links on the Planet Yourself with Christopher Panteli (NEWBIE) 35:41

1M ago35:41

35:41

Building recognition for your brand and profile Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of sec…

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Rocket Mortgage: A $5 Billion Marketing Success (and SEO Flaw) 25:39

1M ago25:39

25:39

The digital marketing strategy behind Rocket Mortgage's $5.1 billion success reveals surprising strengths and weaknesses, creating unprecedented opportunities for forward-thinking marketers. While their revenue grew 34% last year, their approach contains a critical flaw that's costing them millions in potential growth despite spending $824 million …

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Are AI Overviews Going to Impact Your Commercial Traffic? 32:36

2M ago32:36

32:36

Google's AI Overviews are reshaping search results pages, while ChatGPT's monthly users have nearly quadrupled to 41 million in just six months — creating both challenges and opportunities for forward-thinking marketers. While these changes are dramatic, there's a crucial distinction emerging: commercial search traffic remains remarkably stable. Go…

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Human First Marketing: Rethinking Marketing in the AI Era 55:35

2M ago55:35

55:35

This is a BONUS EPISODE of the Digital Marketing Podcast by Exposure Ninja --------------- The marketing landscape is becoming increasingly automated and impersonal — yet consumers are longing for authentic connections before making major purchasing decisions. This disconnect creates an unprecedented opportunity for forward-thinking marketers willi…

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Ecommerce SEO: SERP changes you need to know with Jason Mun (NEWBIE) 30:07

2M ago30:07

30:07

Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search en…

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Did Google Just "Confirm" That You Can’t Add E-E-A-T To Your Website? 40:48

2M ago40:48

40:48

Welcome to The Dojo, a search marketing news podcast for goal-driven marketing leaders, hosted by Exposure Ninja, featuring Charlie Marchant (CEO) and Dale Davies (Head of Marketing). "Sorry, you can’t sprinkle some experiences on your web pages." Google just dropped a bombshell statement claiming "you can't add E-E-A-T to your website" — but this …

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Why your pop-ups need to pop off (TOON TIP) 8:31

2M ago8:31

8:31

It's a Toon tip day, and I want to talk to you about intrusive interstitials (aka pop ups). Now, there's one funny thing about Google. Well, there's many funny things about Google, but one of them is the way they refer to things, they do have a rather la-di-doodle way of talking about things. So they talk about intrusive interstitials being a probl…

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5 Signs It's Time To Redesign Your Website 16:53

2M ago16:53

16:53

Is your website failing to convert visitors into customers? The problem might be deeper than you think — and it could be costing your business significant revenue every day. For most businesses, your website is your single most important marketing asset. Yet many marketing leaders struggle to pinpoint exactly why their sites underperform or how to …

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Everything Marketing Leaders Should Know About Google’s NEW AI Mode 38:05

2M ago38:05

38:05

Google's new AI Mode is revolutionising search results — and marketing leaders must adapt their strategies now to maintain visibility and traffic. Currently in US labs testing, AI Mode completely transforms the traditional search experience by providing fully AI-generated answers rather than the familiar "10 blue links" we've relied on for decades.…

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Sephora's HUGE $7 Billion Search Mistake 24:48

3M ago24:48

24:48

eCommerce giant Sephora has built a $7.2 billion brand with masterful traditional search dominance, but they're making a critical mistake that could cost them millions in the emerging AI search landscape. While Sephora excels with 18 million monthly organic visits and prime rankings for competitive keywords, our analysis reveals they're almost comp…

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SEO without Backlink outreach with Nik Ranger (NEWBIE) 31:21

3M ago31:21

31:21

If you’re listening to this podcast, you’re probably already trying to save money by doing SEO yourself. But one of the biggest struggles for people doing DIY SEO is building backlinks. That’s often why they resort to using an SEO agency, and let’s be honest, good SEO agencies aren’t cheap. That’s because building quality backlinks takes a big amou…

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Copy This HIGH-ROI Email Marketing Strategy in 2025 1:09:29

3M ago1:09:29

1:09:29

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Email marketing continues to deliver the highest ROI of any digital channel in 2025 — but only for marketers who understand the critical shifts transforming this landscape. While many marketing leaders report diminishing returns from their email efforts, forward-thinki…

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Marketing my bookshop (TOON TIP) 14:13

3M ago14:13

14:13

If you bought a small bookshop in a coastal town, in pretty much the middle of nowhere, what would you do to make it a success? In this episode, I'm going to be telling you exactly what I've done to try and make my new bookshop, Umina Beach Book Nook, rank well on Google and build a community of loyal and loving fans. It's going to be a combination…

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Has Google's NEW AI Search Changed SEO AGAIN? 9:30

3M ago9:30

9:30

NOTICE — I tried to do this as an audio-only recording, but it doesn't make sense unless you see what I'm screen sharing. If you want to watch the video properly, visit exposure.ninja/ai-mode to watch the video on YouTube instead. --------------------- The search landscape is evolving yet again, with Google launching AI Mode – a direct response to …

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How to show up better in local search results with Greg Gifford (NEWBIE) 37:33

3M ago37:33

37:33

Connecting with community and promoting yourself Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop. But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore? Today I’m chatti…

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How To Rank in Perplexity AI 16:48

3M ago16:48

16:48

The search landscape is evolving beyond Google, and Perplexity.ai is emerging as a powerful new player for high-value audiences — creating unprecedented opportunities for forward-thinking marketers. While still smaller than Google at 15 million monthly active users, Perplexity's audience is exceptionally valuable: 30% hold senior leadership positio…

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Copy This PROVEN Digital PR Strategy in 2025 55:56

3M ago55:56

55:56

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- To dominate digital visibility in 2025, you'll need a proven PR strategy focused on three critical elements: - Your narrative authority - Your data-driven approach - Your multi-channel amplification With AI-generated content flooding the internet, Google's Search Gener…

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How long does it really take for SEO to work? (TOON TIP) 9:58

3M ago9:58

9:58

It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both? Today we're going to be diving into timelines, managing expectations, and maybe even giving…

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How To Rank in ChatGPT (with REAL Examples!) 15:35

3M ago15:35

15:35

Google's dominance is being challenged for the first time in over a decade, and forward-thinking marketing leaders are capitalising on this pivotal moment. ChatGPT has rocketed to 300 million weekly active users by December 2024 — growing 50% in just four months — whilst Google searches are declining in key markets. This shift isn't just reshaping …

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Women in SEO with Georgia Tan (NEWBIE) 20:56

4M ago20:56

20:56

When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there. I’m beyond chuffed to see that that’s no longer the case. At a recent SEO event in Newcastle over half of the audience were women. It’s great to see the SEO world and events trying to …

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How Marketing Leaders Can Future-Proof Their Content Strategy 22:13

4M ago22:13

22:13

The marketing playbook we've relied on for years is transforming faster than ever, and I'm seeing opportunities that simply didn't exist before. While Google still dominates with 90% of global search market share, the way people discover content has fundamentally shifted – they're now having multi-platform conversations about products and services …

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Understanding E.E.A.T. (TOON TIP) 8:05

4M ago8:05

8:05

Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness). Kate discussed the importance of Google's EEAT framework for…

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How SEO Works in 2025 — A Marketing Leader’s Guide 28:28

4M ago28:28

28:28

I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger. Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025). Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’…

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Copy This IMPACTFUL Brand Marketing Strategy in 2025 1:01:41

4M ago1:01:41

1:01:41

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- To hit your ambitious marketing goals this year you'll need to have three things perfected: - Your branding - Your positioning - Your marketing With consumer expectations constantly evolving, AI tools eating into Google's share of search, and social platforms becoming …

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Copy This PERFECT Digital Marketing Strategy in 2025 1:00:38

4M ago1:00:38

1:00:38

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Let's be honest: marketing in 2025 feels like navigating a constantly shifting landscape. Every week brings fresh challenges — new AI tools reshape search behaviour, social platforms pivot their algorithms, and just when you think you've mastered your PPC creative and …

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Copy This UNBEATABLE SEO Strategy in 2025 1:02:35

4M ago1:02:35

1:02:35

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ----------Here's what most marketers are missing about SEO in 2025: while everyone's rushing to AI tools and ChatGPT, the real search opportunity is still happening exactly where it always has been – on Google. We've analysed the latest search data, and here's the data-driven tru…

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How To Get To The Top of Google in 2025 30:39

4M ago30:39

30:39

SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy. We know what it takes to win these positions. We do it for hundreds of clients worldwide …

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Copy This PROFITABLE Paid Search Strategy in 2025 41:20

5M ago41:20

41:20

The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant. ---------- Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses. We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives…

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How to rank in Google AI Overviews (TOON TIP) 10:17

5M ago10:17

10:17

In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement? Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The…

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COPY Hims' $60M/Month Marketing Strategy 30:13

5M ago30:13

30:13

I've uncovered something fascinating in the digital marketing world, and I need to share it with you. I'm diving deep into Hims.com – a company that's literally spending half its revenue on marketing and making it work brilliantly. We're talking $182 million in a single quarter, 77% year-over-year growth, and yes, they're still turning a profit. Bu…

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Ecommerce SEO in 2025 with Louis Smith (NEWBIE) 35:21

5M ago35:21

35:21

Keeping your customers click-happy What does the future of ecommerce look like? Now, we’ve already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce. What has changed, and what has stayed the same? How can you continue to compete with the big brand names in this new age of AI? Stick around and find …

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How Digital Advertising Works in 2025 27:55

5M ago27:55

27:55

Digital advertising is becoming increasingly competitive and costs are rising. It's crucial that you know how the field is changing and how AI and automation might be the key to maximising your ad spend and increasing your ROAS. In this podcast, I cover: - How to analyse your market's ads - How to create ad creative using AI tools - Why data collec…

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Copy This FLAWLESS Content Marketing Strategy in 2025 58:24

5M ago58:24

58:24

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Here's what most marketers are missing about content in 2025: while everyone's rushing to implement AI content tools (like copy.ai and Jasper), the reality of what's actually driving results looks completely different. In a recent strategy discussion, three of Exposure…

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How to use ChatGPT for SEO (TOON TIP) 12:51

5M ago12:51

12:51

It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT. Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate ‘human-like’, and yes, I'm doing air fingers when I…

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SEO Predictions for 2025 with Brogan Renshaw (NEWBIE) 38:38

5M ago38:38

38:38

What’s important to Google this year So it’s been a while, thanks for Tooning back in. As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I’m back and ready to face everything SEO has to throw at us in 2025. But what do we think is coming down the tube? How much will Chat GPT influen…

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We're back 3:33

5M ago3:33

3:33

Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back a…

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Digital Marketing Predictions for 2025 (HISTORIC Changes Coming) 43:55

6M ago43:55

43:55

Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025. From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK…

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Should Marketers Embrace SORA, OpenAI’s New Text-to-Video Tool? (Dojo #44) 24:51

6M ago24:51

24:51

In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical…

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Copy This NEXT-LEVEL GEO Strategy in 2025 1:04:00

6M ago1:04:00

1:04:00

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online. But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visib…

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Google's WORST NIGHTMARE Just Happened 12:50

6M ago12:50

12:50

For the first time ever, Google lost search users.This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality.The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving.Think a…