Best Seo Migration Strategy Podcasts (2025)

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Pre-Q4: Black Friday Email Checklist + Yotpo Migration Insights with Rich Evans, Get Better 37:29

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5h ago37:29

37:29

Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their clients reach their full growth potential. Clients include Absolute Collagen, Myomaster, and Pott Candles. Dive in: [06:05] Yotpo Challenges Klaviyo in eCommerce [08:17] Feedback and Strategy Issues Unc…

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How Long Should It Take for SEO Traffic To Return After a Migration 2:40

5d ago2:40

2:40

Business Information: Name: CTO Migrations, a service of Charles Taylor Online LLC Website: https://www.charlestayloronline.com/seo-migrations/ Why Migration Traffic Loss Happens Even flawless execution cannot prevent a dip in visibility. During SEO Website Migrations, search engines must re-learn domains, platforms, and URL structures. This recali…

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Pre-Q4: The Silent Killer of eCommerce Profits: Fix Your Tracking Before Peak with Wesley Hartley, Leaf 38:23

5d ago38:23

38:23

By Chloe Thomas

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Beyond Exit Interviews: What CEOs and Boards Get Wrong About Talent 26:28

7d ago26:28

26:28

By Susan Finch & Lany Sullivan

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Mistakes and Hiccups During a Website Migration 2:02

14d ago2:02

2:02

Business Information: Name: CTO Migrations, a service of Charles Taylor Online LLC Website: https://www.charlestayloronline.com/seo-migrations/ Why SEO Website Migrations Rarely Run Flawlessly Website migrations involve hundreds of moving parts—URL structures, redirects, content updates, technical frameworks, analytics configurations. Even when exe…

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Pre-Q4: Media Buying 101 – How to Test, Measure, and Scale TV & OOH Campaigns with Karolina Lapinaite, Precis 39:45

14d ago39:45

39:45

Karolina Lapinaite is Head of Media at global marketing agency Precis. Working with big global brands from many sectors, she’s all about putting together the on and offline media campaigns that drive BIG results. Dive in: [06:30] Targeted Advertising Strategy Insights [08:22] "Ad Strategy: Broad vs. Targeted" [11:00] Campaign Strategies: Social vs.…

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How to Recover SEO Traffic After a Website Migration 2:27

21d ago2:27

2:27

Business Information: Name: CTO Migrations, an SEO website migration service by Charles Taylor Online LLC Website: https://www.charlestayloronline.com/seo-migrations/ Why SEO Website Migration Recovery Matters A flawed migration can devastate organic visibility. Rankings vanish, traffic collapses, and business pipelines stall. Yet recovery is possi…

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Pre-Q4: Why Podcast Advertising Works (and How to Use It This Peak Season) with Anna Ratala, RedCircle 37:20

21d ago37:20

37:20

Anna Ratala is the Marketing Director at podcast advertising platform RedCircle. She’s been DEEP in the world of podcast advertising since 2020 helping all sorts of business growth their revenue from podcast advertising. Dive in: [04:58] Podcast Advertising Platform Launch & Closure [08:17] Podcast Engagement vs. Social Media [10:36] Identifying Su…

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The Importance of URL Structures in SEO and Migrations 2:50

27d ago2:50

2:50

Business Information: Name: CTO Migrations, a website migration service by Charles Taylor Online LLC Website: https://www.charlestayloronline.com/ Why URLs and SEO Cannot Be Separated Search engines read a site’s architecture through its URLs. When a business undergoes a website migration, the URL structure becomes the backbone of whether rankings …

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Pre-Q4: Embracing AI in eCommerce Marketing—Strategies for Time-Saving and Growth with Lucy Bloomfield 35:10

28d ago35:10

35:10

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart. She’s now pivoted into technology with the launch of her epic marketing tool “Magic Marketer”. …

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The 5 Questions That Prevent Email Migration Disasters 22:17

1M ago22:17

22:17

Moving your business email from one system to another sounds straightforward until it isn't. Susan learned this the hard way during a weekend-long migration that revealed every hidden complexity you never think to ask about upfront. In this episode, she breaks down the five critical questions every business owner must answer before switching email …

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Marketplaces: How to Optimise Your Amazon Ads for Maximum Profit and Traffic with George Meressa, Clear Ads 33:45

1M ago33:45

33:45

George Meressa is the CEO and Founder at Clear Ads, an expert Amazon Advertising Agency. Founded in 2011, they’ve helped 100s of brands from around the world increase their Amazon sales. Dive in: [05:04] Amazon Fees Impact Sellers' Profits [06:41] Amazon's Key Focus: Conversion Rate [12:39] Efficient Amazon Product Research [15:47] Optimizing Spons…

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Marketplaces: How to Boost Amazon Sales with On-Platform Influencer Content, with Kathleen Kobel 31:44

1M ago31:44

31:44

Kathleen Kobel is an Amazon selling expert. She’s spent the last 15 years helping over a 1,000 brands to launch and grow on the platform. Three years ago she doubled down on the Amazon Influencer opportunity – both earning over $250,000 in earnings herself, helping other influencers create better content AND helping brands recruit and manage the ri…

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When Automation Experts Struggle with Their Own Systems 40:35

2M ago40:35

40:35

Today's episode could save you 20% or more on overhead costs while boosting employee retention by up to 45%. My guest is Alane Boyd, Co-CEO of BiggestGoal.ai and workflow automation expert with nearly two decades in tech. But here's what sets her apart: instead of forcing you into complicated project management tools you'll hate, she works with wha…

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Marketplaces: Insider Strategies to Boost Organic Traffic and Ads Performance on Amazon with Farhan Huq, Simple Sellers 30:10

2M ago30:10

30:10

Farhan Huq is the co-founder at Simple Sellers, a team of ex-Amazonians who make Amazon selling simple. Han’s focus is helping their clients to build $1million+ marketplace businesses. Dive in: [04:47] Understanding Amazon's Unique Ad Ecosystem [07:26] Optimizing Amazon Product Listings [10:55] Optimizing Product Listing Strategy [13:11] "Amazon Ad…

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Marketplaces: Proven Amazon Strategies for Optimising Product Pages and Boosting Sales with Emma Bagley 34:54

2M ago34:54

34:54

Emma Bagley is the founder of Zeal Agency, a boutique Amazon growth agency focused on conversions. Blending performance marketing and brand story-telling to help their brands scale profitably. Dive in: [04:36] "Amazon vs. Web Store Skills" [06:49] Analyzing Amazon Storefront Metrics [12:05] "Maximize Impact with A+ Content" [15:23] Focus on Hero Pr…

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Marketplaces: How to Choose Channels and Grow Profits Strategically with Will Haire 37:28

2M ago37:28

37:28

Will Haire is co-founder of BellaVix, a boutique agency specializing in scaling retail brands on marketplaces like Amazon, Walmart, and Target. Using the right strategies for each brand they’ve generated over half a billion dollars in sales already. Dive in: [03:21] Journey from App Development to eCommerce [08:39] "Prioritize Positive Customer Exp…

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The SEO Risks of an Unexpected Website Migration 2:33

2M ago2:33

2:33

A website migration can be one of the most critical and risky events in a site’s lifecycle. While planned migrations—where every redirect, URL update, and structural change is mapped out—can protect your rankings, an unexpected migration can cause significant damage to your organic visibility. One of the most common issues occurs when a domain’s st…

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Why Your SEO Foundation Determines AI Visibility 32:55

2M ago32:55

32:55

Google First, AI Second: The Smart Agent Strategy Your prospects aren't abandoning Google - they're using it PLUS asking ChatGPT, Perplexity, and Claude for deeper research. Here's the reality: Google still processes 373 times more searches than ChatGPT. But the 1% of prospects using AI answer engines? They're your highest-intent leads spending 23+…

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SEO: The 3 Questions Every eCommerce Brand Should Be Asking with Dan Coleman 37:15

2M ago37:15

37:15

Dan Coleman is an eCommerce Wizard. He’s accredited by both the Chartered Institute of Marketing AND the Institute of Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston. Dive in: [04:04] eCommerc…

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Team Alignment vs. Team Building: What Actually Drives Revenue Performance 26:40

3M ago26:40

26:40

You've hired great people individually, but your team still isn't performing at its potential. Sound familiar? Most companies focus on individual talent while completely missing the multiplier effect of understanding how team members naturally function together. In Part 3 of our series with Frederic Lucas-Conwell, President of GRI (Growth Resources…

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SEO: How to Improve eCommerce SEO with a Content Quality Audit with Ian Ferguson 35:49

3M ago35:49

35:49

Ian Ferguson is a Freelance SEO consultant, specialising in helping eCommerce brands to grow their revenue from organic search. He’s been improving SEO performance for over 15 years getting deep into technical SEO optimisation, on-page experience and lots of data crunching! In this episode, he shares why cleaning up your site might be the smartest …

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Does Changing Your Website URL Affect SEO? Here’s What You Need to Know 2:08

3M ago2:08

2:08

In this episode of The SEO Migration Podcast, Charles Taylor; aka The SEO Migration Guy, dives into one of the most common and critical questions in SEO: Does changing your website URL affect SEO? Spoiler alert: it absolutely can. But the good news is, with the right process in place, you can protect your rankings, traffic, and authority. Charles b…

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Why People Won't Join Your Service Club - And How To Fix It 25:02

3M ago25:02

25:02

The Crisis Killing Service Organizations - And How to Save Them Rotary clubs, Lions International, Chambers of Commerce, and countless other service organizations are dying. Membership is aging out, younger generations aren't joining, and traditional models that worked for decades are failing spectacularly. In this eye-opening episode of Rooted in …

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SEO: How to Drive SEO Buy-In From Plan to Execution with Owain Lloyd-Williams 37:46

3M ago37:46

37:46

Getting buy-in for your SEO plans can often feel like navigating a maze, but we’re here to simplify that journey. The main takeaway from today’s discussion is that understanding the unique story and aspirations of your brand is crucial when you're trying to get approval for your SEO strategies. Whether you’re in a big enterprise or a smaller team, …

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Recovering SEO Traffic After a Website Migration | Migration Study Breakdown 3:26

3M ago3:26

3:26

How long should it take to recover SEO traffic after a migration? In this video, SEO veteran Charles Taylor breaks down the latest migration study by Dan Taylor (no relation) from Search Engine Journal. With over a decade of Enterprise SEO experience, Charles reviews a comprehensive analysis of 892 domain migrations and what it really takes to reco…

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Why AI Resume Filters Are Eliminating Your Best Candidates 25:40

3M ago25:40

25:40

Your son just graduated college with excellent grades, but can't get past the "AI robot" screening resumes. Meanwhile, companies like Nike are using AI filters as their first hiring step, eliminating potentially brilliant candidates before any human ever sees them. What's going wrong with this approach? In Part 2 of our series with Frederic Lucas-C…

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SEO: Using TikTok Data to Create High-Impact Content with Christine Corbin 32:23

3M ago32:23

32:23

Using TikTok data to create trending on-site content is a game changer for eCommerce brands. In this episode, Christine Corbin shows us how to use TikTok’s Creator Search Insights tool to find keyword gold—no business account needed. She shares how to spot content gaps, build timely collection pages, and drive fast SEO wins. If you want to boost tr…

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SEO: ChatGPT + Shopify... How can you capitalise on AI Shopping? with Sam Wright, Blink 27:06

3M ago27:06

27:06

Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of the buy button in ChatGPT creates a new product discovery channel, fundamentally changing how brands will need to approach their data and optimization…

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Beyond Perfect Candidates: Why Job Descriptions Are Killing Your Hiring Success 14:50

3M ago14:50

14:50

Most hiring managers are drowning in resumes, conducting endless interviews, and still ending up with costly mis-hires that drain productivity and morale. What if the problem isn't finding good candidates—it's understanding what you actually need before you start looking? In this episode of Rooted in Revenue, host Susan Finch sits down with Frederi…

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Google Ads: The Ultimate Guide to Six-Figure Campaigns with Issy Johnson, Stellar Search 28:42

4M ago28:42

28:42

Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling…

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Why Hiring Former CEOs as Consultants Backfires 31:52

4M ago31:52

31:52

When Frank Scavo sent me his latest article about consulting skills, I knew we had to dig deeper. After 20 years of working together—first as his client, then as colleagues—we've lived the collaborative consulting model he champions. In this conversation, we explore why seasoned executives often struggle to transition into consulting, the critical …

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Google Ads: Advanced Tips for Precision Conversion Tracking and Optimisation with Michael Cole, Everflow 36:47

4M ago36:47

36:47

Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, …

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Google Ads: Optimising Your Shopping Feed for Maximum Impact with Danny Ireland, Launch 32:49

4M ago32:49

32:49

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed wi…

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Google Ads: Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales 28:38

4M ago28:38

28:38

Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got …

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Why Your Local SEO Strategy Is Probably Wrong 30:06

4M ago30:06

30:06

Local SEO just got a reality check. Darren Shaw, founder of Whitespark, joins Rooted in Revenue to debunk some widely held myths while sharing what actually drives results for small businesses trying to dominate local search. If you're a real estate agent sharing office space with ten competitors, a service provider working from home, or any brick-…

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Google Ads: The 5 Dos and 5 Don'ts of PMax Optimisation with Becky Hopkin and Jonny Hyams 33:26

4M ago33:26

33:26

If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don’ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set your bid strategy. With insights fro…

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The Vibe Coding Advantages: Build Faster, Earn More 27:15

5M ago27:15

27:15

I heard Aaron Grando drop the term "pretotypes" on Leader Generation this morning and had to hit pause. Three minutes in, I realized I'd been vibe coding for months without knowing there was a name for it. But pretotypes? That's when I knew I had to get him on the show immediately. We're talking about taking your stream-of-consciousness ideas and b…

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Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies 26:54

5M ago26:54

26:54

SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis…

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Email: Increase Loyalty to Grow CLV & Profits with Anna Frapwell, Neon Digital Clicks 31:04

5M ago31:04

31:04

Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer rela…

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CEO & Consultant Relationships: Who Owns What? 31:27

5M ago31:27

31:27

Lany and Susan dive into the sometimes murky waters of consultant-client relationships. Drawing from years of experience sitting on every side of the boardroom table, they tackle the age-old question: "Who is responsible for doing the tasks at hand?" Let's face it—consultants don't come with magic wands, and CEOs don't get to toss the keys and walk…

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Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister 30:04

5M ago30:04

30:04

Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the ba…

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Your Email Is Your First Impression – Why Branded Email Matters 17:06

5M ago17:06

17:06

In this episode, Susan Finch and Lany Sullivan revisit a topic we can’t stress enough: branded email addresses. Using Gmail, Yahoo, or even AOL for business? You’re losing trust before the conversation starts. We dig into real examples, onboarding requirements, offboarding protocols, and the risk of letting your team operate with inconsistent or un…

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Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora 29:55

5M ago29:55

29:55

Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can significantly boost opt-in rates. I recently tested this with a luxury home brand, and we saw a jump from 12% to 18% in email sign-ups, proving that a l…

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Data That Matters: Creating Impactful Real Estate Marketing Visuals 12:58

6M ago12:58

12:58

Struggling to make your real estate data stand out in a sea of generic market reports? In this episode of Rooted in Revenue, I share practical insights from my recent workshop with NRBA professionals Kelley Kesterson and Angelica Suarez, who are looking to elevate their marketing with meaningful data visualization. Discover how to transform complex…

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Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto 34:54

6M ago34:54

34:54

Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue. In this engaging episode, we sit …

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Partnerships: Tapping into Experts to Maximise Conversions with Eric Sheinkop 31:21

6M ago31:21

31:21

Partnerships can be a game changer when it comes to boosting your conversion rates, and today we're diving deep into how to leverage experts to make that happen. We’ll be unpacking insights from Eric Sheinkop, co-founder of The Desire Company, who shares his unique approach to connecting brands with knowledgeable professionals rather than influence…

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Human at the Helm: A Content Creator's Journey with AI Tools 33:01

6M ago33:01

33:01

Susan sits down with former team member Karen Mares, Content Creator at Event Builder, who serves as her company's "marketing anchor" as she navigates the evolving landscape of AI tools. Karen shares her journey from initial concerns about AI replacing her writing role to developing a strategic workflow where she remains firmly in control. You'll d…

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Affiliate Marketing: 5 Do's and 5 Don'ts for getting Started with Kelly Morrison 24:17

6M ago24:17

24:17

Starting an affiliate program can be a game changer for your business, and in this episode, we dive into the essential do's and don'ts to get it right the first time. Our guest, Kelly Morrison, shares her expertise on defining clear goals and expectations to kick things off effectively. Tune in for practical insights that will help you launch a suc…

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Updated Chamber Systems and Technology Strengthens Member Businesses 26:43

6M ago26:43

26:43

Terry Hopkins | President & CEO, Grants Pass Chamber of Commerce: Grants Pass native Terry Hopkins has returned to his roots after a diverse hospitality career across five states. With over 25 years of business ownership and management experience in Southern Oregon, Terry recently spent 5 years as a business advocate with the Oregon Restaurant & Lo…