Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: An ...
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This time it's just Candace. Free and unfiltered.
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Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals
Jetpack Workflow
Growing Your Firm is the top podcast for ambitious firm owners to find tips, tactics, and strategies on how to grow their firm (or practice). In this podcast we'll be interviewing unique thought leaders in accounting, tax, and bookkeeping about topics including: practice management, marketing, social media, succession planning, partner relations, hiring, pricing, and much more.
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What is Penetration Pricing and How to Use it
17:23
17:23
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17:23In this episode, I dive deep into the concept of penetration pricing—a strategy where you set an initially low price to attract customers quickly and gain market share, with plans to increase your price later. I'll break down how this approach differs from loss leader pricing and explain when and how to use it effectively. Whether you're in a highl…
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How to Stay Focused and Become a 'Smarter Accountant' w/ Dawn Goldberg
46:37
46:37
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46:37In this episode of the Growing Your Firm podcast, David Cristello welcomes Dawn Goldberg, a seasoned CPA and a Certified Professional Coach. Dawn shares her incredible story of maintaining her productivity even after a stage four cancer diagnosis forced her to undergo six months of chemotherapy. To accomplish this, Dawn maintained some key practice…
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In this episode, we'll dive into the financial storytelling of your business and the distinct roles of financial professionals. I guide you through understanding how bookkeepers, tax professionals, and consultants influence your financial narrative. Using a unique metaphor, we'll discuss how a bookkeeper acts like an author or ghostwriter, a tax pr…
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Farewell Show: LIVE With Ian Carroll | Candace Ep 183
1:06:38
1:06:38
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1:06:38Well you guys— it’s here. Last episode until after maternity leave. And it's good timing because virtually everything has exploded over the weekend. Ian Carroll joins me to discuss Blake Lively, Justin Bieber, Jordan Peterson, and more! Check out Ian Carroll's YouTube channel here: https://www.youtube.com/@Iancarrollshow 00:00 - Start. 00:45 - Just…
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3 People You Should Avoid if You Want to Grow Your Business
13:42
13:42
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13:42You want to grow your business, but to do that effectively, there are certain types of people you should avoid. Drawing from my own experiences and self-reflections, I underscore the importance of steering clear of those who disrespect your time, are overly price-sensitive, and complain excessively. These individuals can zap your energy and hinder …
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Have you ever considered the importance of evaluating values fit when bringing an employee or client on board? I'll discuss why having clearly defined core values is crucial and how it helps us identify the right clients to work with. You'll learn about the key aspects we look for in clients, such as a proven offer, a growth mindset, and resiliency…
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Shannon Sharpe Out At ESPN. I Taylor Swift Subpoena Incoming. | Candace Ep 182
47:01
47:01
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47:01Shannon Sharpe is officially OUT at ESPN, we have some final updates in the Blake Lively lawsuit, and guess who said the phrase “Let’s talk about flower sprinkles. I think it speaks to the tiny moments of joy that are so effortless and just create a little bit of magic.” 00:00 - Start. 01:55 - Another day, another hit piece. 03:50 - Blue Origin mak…
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ENOUGH! It’s Time For Jordan Peterson To Clean His Own Room | Candace Ep 181
56:51
56:51
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56:51Dr. Jordan Peterson has, once again, set the internet on fire, we’ve got an update in the Shannon Sharpe case, and I somehow missed Katy Perry’s interview that she gave when her Blue Origin flight touched back down to Earth...and it is exceptional. 00:00 - Start. 01:24 - Concerning Jordan Peterson. 34:15 - Shannon Sharpe case updates. 39:55 - Katy …
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How to Find Your Financial Constraint in Your Business
18:34
18:34
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18:34Let's dive into the hidden financial constraints that could be holding back your business. We explore common roadblocks like improper pricing strategies, ineffective marketing, hiring pitfalls, and leadership challenges. Learn how each constraint can impact your path to profitability, and discover practical solutions for overcoming these hurdles. F…
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WOAH! Shannon Sharpe Names His ‘Jane Doe’ Accuser. Is This The End Of #Metoo? | Candace Ep 180
54:09
54:09
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54:09Ex-NFL player and podcaster Shannon Sharpe is being sued civilly for rape in a $50 million lawsuit, Harvey Weinstein moves to jury selection for his #metoo retrial, the internet is still going crazy over the Dave Smith & Douglas Murray debate, and Tucker Carlson is making a 9/11 documentary. 00:00 - Start. 01:31 - Shannon Sharpe is accused of rape.…
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Blake Lively Filed A Sham Lawsuit. Is This Now A Criminal Case? | Candace Ep 179
56:10
56:10
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56:10Blake Lively used a shady legal tactic months before her legal battle with Justin Baldoni, people are converting to Catholicism en masse, and The Pope has passed away, I'll tell you what this means. 00:00 - Start. 01:25 - Blake Lively’s shame lawsuit. 30:05 - The Pope has passed away. 36:05 - Roseanne Barr’s full apology to me. 45:12 - Comments. Pr…
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Let's dive into the critical traits that set successful entrepreneurs apart from the rest. I share insights from my lunch with one of my most successful clients and reflect on the common patterns I've noticed among thriving business owners. From the importance of fast action to making decisions quickly, and being okay with making mistakes, I share …
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Cash flow is the exchange of promises—both in and out—so it's important to maintain good relationships with vendors and customers while ensuring financial stability. Today, I touch on some of my personal experiences, explain the pitfalls of being overly accommodating, and offer practical advice on setting policies, collecting payments, and managing…
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Blake Lively Is Time's Most Influential | Katy Perry Goes To Space | Candace Ep 178
44:13
44:13
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44:13Blake Lively makes the TIME list for most influential people in the universe, Roseanne Barr accuses me of being funded by Qatar, and Katie Perry, Gayle King, and Lauren Sanchez have a girly space mission. 00:00 - Start. 02:41 - Blake Lively on TIME’s most influential list. 11:47 - The Blue Origin space mission. 28:57 - Roseanne Barr threatens to kn…
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The Right Way to Plan Accounting Compensation w/Dominic Piscopo
35:42
35:42
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35:42In this episode of the Growing Your Firm Podcast, host Dave Cristello welcomes Dominic Piscopo, the founder of Big 4 Transparency. An expert in salary benchmarking within the accounting industry, Dominic shares insights into compensation strategies, year-over-year changes, and the impact of private equity (PE) on salaries. The conversation highligh…
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Stop Waiting and Start Scaling with Sam Vander Wielen
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47:09
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47:09Believe it or not, it is possible to scale your business while keeping things simple. Today, I'm joined by Sam Vander Wielen, an attorney turned entrepreneur and leading legal educator to online business owners. Sam and I explore the myths of business complexity, the pitfalls of shiny object syndrome, and the importance of focusing on core offers. …
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CAUGHT RED HANDED: Harley Pasternak | Ryan Reynolds’ Subpoena | Candace Ep 177
51:23
51:23
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51:23We can prove that Harley Pasternak is not being honest about his past and we have an update in the Blake Lively/Justin Baldoni saga, and it involves a fake subpoena. 00:00 - Start. 01:05 - Who is the real Harley Pasternak? 23:57 - Blake Lively / Justin Baldoni saga update. 30:13 - Harvard stands up to the Trump Administration’s demands. 43:48 - Com…
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The Justin Bieber Plot Thickens! | Candace Ep 176
58:19
58:19
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58:19Trump’s former ambassador to Israel is now suggesting Tucker Carlson and I should be arrested and sent to prison, I receive absolute confirmation that we are on the right path regarding Justin Bieber—he is fighting for his freedom, and Harley Pasternak blocks me on Instagram. GoldCo Get up to 10% in FREE silver #goldcopartner http://www.candacelike…
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There's a recurring theme in my recent client calls: the uncertainty many business owners face about the true health of their business. Discover why it's crucial to periodically step back and assess your business's performance objectively. You'll learn how to interpret common financial signals and maintain a balanced view of your business's health,…
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In this episode, we dive deep into the financial side of running a business, translating the complexities into enjoyable, understandable concepts. Using engaging analogies, I shed light on IRS audits and the nuances of handling personal expenses through your business. We explore the risks associated with aggressive tax strategies, the importance of…
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BREAKING NEWS: I Know The Truth About Justin Bieber. | Candace Ep 175
58:36
58:36
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58:36I have a crazy inside Hollywood scoop for you guys today—this time pertaining to Justin Bieber. Also, Vanity Fair publishes a piece about Jessica Reed Kraus and her claims about being "Official Press" at The White House. Link to Ep 55 "What Really Happened To Michael Jackson?": https://youtube.com/live/qs_I-nBPAmY 00:00 - Start 00:46 - What is goin…
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Harvey Weinstein Calls Out Justin Baldoni | #MAHA Gaslighting Begins | Candace Ep 174
53:54
53:54
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53:54The actor from the It Ends With Us, who was name-checked by Blake for the trauma of her birthing scene, speaks out, Harvey Weinstein thanks me and Joe Rogan for speaking about his case and he also called out Justin Baldoni, Ron DeSantis gets accused of being antisemitic, and House in Habit is back at it— claiming me and Ian Carroll are going after …
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Early Warning Signs of a Cash Flow Crisis
15:02
15:02
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15:02In this episode, we tackle one of the most stressful situations a business owner can face—a cash flow crunch. I discuss how cashflow issues can drastically affect behavior and business culture, and the importance of recognizing early warning signs. I'll guide you through effective strategies to manage cash flow, such as creating a cash flow forecas…
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COMPROMISED: RFK Jr. And Hollywood Exposed | Candace Ep 173
45:37
45:37
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45:37The MAGA movement seems to be compromised, I had a fantastic conversations with Jillian Michaels & Howie Mandel, StopAntisemitism goes after children's YouTuber Ms. Rachel, and do you know John Jay Sullivan from Malibu, CA? You actually do know him. I’m totally going to blow your mind and send you down another unnecessary rabbit hole. PreBorn To do…
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Russell Brand Charged | Ryan Reynolds Caught | Candace Ep 172
38:58
38:58
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38:58Russell Brand is charged with sexual assault in the UK for incidents stemming back to 1999, Joe Rogan pays our podcast a massive compliment—I think, and there is evidence, circumstantial evidence, that Ryan Reynolds authored the infamous dragon text messages to Justin Baldoni. Good Ranchers Get $40 off + FREE Meat with promo code CANDACE at https:/…
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Use This Hack to Hire Financial Experts in Your Business
13:56
13:56
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13:56In this episode, I discuss the common challenges faced by business owners when hiring financial help. I offer a strategic approach to hiring financial support by explaining the importance of building your finance team from the ground up. I also emphasize the cost-effectiveness of hiring a rock-solid accounting specialist or clerk for day-to-day ope…
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How to Properly Classify Assets and Expenses
10:40
10:40
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10:40In today’s episode, I dive into a topic that often confuses business owners: the difference between an expense and an asset. While you might think your bookkeeper has it all handled, it's vital to understand how these distinctions affect your business's tax benefits and overall financial health. We’ll cover the basics of expenses – your typical ope…
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Candace Owens x Ian Carroll | Candace Ep 171
1:10:56
1:10:56
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1:10:56Ian Carroll joins me to discuss blackmail, RFK Jr., the digital surveillance state, Donald Trump, The CIA, and more! Follow Ian on X at https://x.com/IanCarrollShow or via his website at https://canceliancarroll.com. Preborn! To donate, dial pound 250 & say the keyword “BABY” that’s pound 250 “BABY” or donate securely at https://preborn.com/candace…
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The Current State of Accounting Firm M&A W/Todd Steinberg
35:17
35:17
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35:17In this episode of the Growing Your Firm podcast, host David Cristello welcomes Todd Steinberg, founder and managing partner of Thrive Financial Group. David and Todd dive into the evolving landscape of accounting firm mergers and acquisitions (M&A), particularly the increasing role of private equity (PE) firms as buyers. They discuss key acquisiti…
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HYPOCRISY: Blake Lively Improvised Grabbing Her Co-Star's Private Parts | Candace Ep 170
55:27
55:27
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55:27An old clip of Blake Lively laughing about improvising a scene where she grabs her co-star's privates goes viral, Elon Musk is reportedly out at DOGE, and a lot of you were shocked by the Harley Pasternak text messages—let’s talk about it. Gold Co Diversify your savings! http://www.candacelikesgold.com Nimi Skincare Get 10% off your order using cod…
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Tackling Tough Conversations About Money with Mary Clements Evans
44:15
44:15
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44:15In today's episode, we talk with Certified Financial Planner Mary Clements Evans, author of "Emotionally Invested". Mary shares her approachable, jargon-free insights on personal finance. We break down the emotional aspects of financial planning, focusing on the personalities that drive financial behaviors. Mary also delves into her own experience …
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BREAKING NEWS: I Got Served For ANOTHER Lawsuit | Candace Ep 169
55:21
55:21
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55:21I got hit with another process server with news of another lawsuit, I spoke with Olivia Nuzzi, and the Trump administration is basically adopting a BLM position on antisemitism. PreBorn! To donate, dial pound 250 & say the keyword “BABY” that’s pound 250 “BABY” or donate securely at https://preborn.com/candace PureTalk Get 50% off your first month …
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RFK Jr. & Those Pesky CIA Rumors | Candace Ep 168
1:00:08
1:00:08
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1:00:08I spoke to Jessica Reed Kraus, the RFK files may be more interesting than the JFK files at the moment, and is The Daily Wire going bankrupt? Fatty 15 Fatty15 is on a mission to replenish your C15 levels and restore your long-term health. You can get an additional 15% off their 90-day subscription Starter Kit by going to http://fatty15.com/CANDACE a…
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How to Play the Long Game in Marketing and Still Manage Cash Flow
11:47
11:47
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11:47In this episode, I'm tackling a common challenge many business owners face: balancing long-term marketing strategies with the need for immediate cash flow. While the long game in marketing often yields the highest ROI through sustainable results, it requires patience and consistent investment, which can strain your budget if not managed properly. I…
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Who Is Controlling RFK Jr.? | Candace Ep 167
59:10
59:10
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59:10Text messages reveal that the journalist “hit” on me was being overseen by former journalist Olivia Nuzzi, who had a digital affair with RFK Jr. before being let go by New York Magazine, Jessica Mann, the woman who put Harvey Weinstein away for 3 years, publicly reaches out to me, and what is going on with the MAHA movement? Tax Network USA Call 1(…
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In this episode, we're discussing creative strategies for offering discounts without hurting your bottom line. I'll share insights on how to effectively scale your business, save money in taxes, and create a wealth-growing enterprise. While offering discounts is a common approach to driving sales and accommodating price-sensitive customers, there a…
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The JFK Files + A ‘House In Habit’ Divided | Candace Ep 166
1:04:09
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1:04:09Jumping back into the JFK files today and discussing Jessica Reed Kraus of House In Habit coming after me on Instagram. PreBorn! To donate, dial pound 250 & say the keyword “BABY” that’s pound 250 “BABY” or donate securely at https://preborn.com/candace PDS Debt PDS Debt is offering a free debt analysis. Make this the year you take control of your …
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The Zero Cost Accounting Client Acquisition Method w/Alyssa J. Dillon
43:36
43:36
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43:36In this episode of Growing Your Firm, host David Cristello welcomes Alyssa J. Dillon, a fellow entrepreneur who shares her inspiring journey of starting her own business. The conversation kicks off with Alyssa recounting the pivotal moment when she decided to quit her job and explore the possibility of working for herself after receiving a side acc…
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TRULY SICK: Ryan Reynolds Forced His 7-Year-Old Daughter To Say WHAT?! | Candace Ep 165
54:43
54:43
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54:43Blake Lively wants to be dropped from her lawsuit, Ryan Reynolds says he forced his daughter to say a vulgar line in Deadpool & Wolverine, Ari Emmanuel is no longer the CEO of WME Endeavor, and Snow White flops in theaters. PreBorn! To donate, dial pound 250 & say the keyword “BABY” that’s pound 250 “BABY” or donate securely at https://preborn.com/…
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The Key to Building Authentic Relationships and Network with Cassandra Thompson
1:03:21
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1:03:21Today, I'm thrilled to welcome back Cass Thompson, a former career coach and expert in all things networking. Cass believes that while our opportunities to connect are endless thanks to social media and digital tools, those connections require genuine effort to transform into meaningful relationships. That's why she founded The One Hello Society, a…
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My Advice on Communicating with Investors
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12:04In this episode, I'm diving into the nuances of investor relations, especially for those who've never raised capital before. We'll explore the essentials of forming a corporation, crafting investor agreements, and, crucially, how to communicate effectively with your investors. I'll share actionable tips on maintaining strong investor relationships,…
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Are You Ready For a CFO in Your Business?
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11:30In this episode, I'm breaking down the considerations you need to evaluate before hiring a CFO for your business. From understanding the differences between a CPA, bookkeeper, and CFO services, to knowing the signs that indicate you're ready for a CFO, this episode covers it all. I'll share insights on how a CFO can help you make data-driven decisi…
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So… The “Conspiracy Theorists” Were Right About JFK | Candace Ep 164
58:17
58:17
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58:17The JFK Files have been released. Let's go down the JFK rabbit hole. PreBorn! To donate, dial pound 250 & say the keyword “BABY” that’s pound 250 “BABY” or donate securely at https://preborn.com/candace The Little Catholic Get 25% off your order with promo code: CANDACE25 at http://www.TheLittleCatholic.com PureTalk Get 50% off your first month whe…
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Ryan Reynolds Wants to COME OUT… Of The Lawsuit | Candace Ep 163
43:28
43:28
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43:28Ryan Reynolds asks a court to dismiss Justin Baldoni‘s legal claims against him, Mahmoud Khalil's case is moved from Louisiana to New Jersey, and the JFK assassination files are released. PreBorn! To donate, dial pound 250 & say the keyword “BABY” that’s pound 250 “BABY” or donate securely at https://preborn.com/candace The Wellness Company Get pre…
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Judgment Free Taxes with The Only Consultant, Katherine Studley
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44:53In this episode, I had the pleasure of welcoming back Katherine Studley, the founder of The Only Consultant and Prisma Tax Group. Katherine specializes in providing judgment-free tax preparation and bookkeeping services for OnlyFans models, strippers, and exotic dancers. She shares her journey, the unique challenges her clients face, and how her fi…
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BREAKING NEWS: Jeremy Boreing Out As CEO Of The Daily Wire | Candace Ep 162
53:06
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53:06Jeremy Boreing steps down as Co-CEO of The Daily Wire, photos of Elon Musk's kid with Trump spark a debate on Elon's involvement in Trump's presidency, and Taylor Swift's godson is banned from being alone with his famous actress mom. GoldCo Diversify your savings! http://www.candacelikesgold.com PureTalk Get 50% off your first month when you switch…
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Straight Husbands vs Ryan Reynolds | Tucker Carlson vs Brigitte Macron | Candace Ep 161
51:25
51:25
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51:25Bryan Freedman savages The New York Times in a new legal filing and Tucker Carlson covers our Becoming Brigitte series in his interview with Clayton Morris. Tax Network USA Call 1(800)-958-1000 for a private, free consultation, or visit http://www.TNUSA.com/Candace Field of Greens Go to http://fieldofgreens.com and use code LUCK to receive 30% off …
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Seismic Shifts in My Mindset and Business
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13:47
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13:47In this episode, we explore the significant moments of clarity and paradigm shifts in business, focusing on how to align your client base and operations for optimal growth. I'll share personal experiences and reflections on realizing the need for change, receiving invaluable client feedback, and the importance of intentional client selection. We'll…
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Uh Oh, Ryan Reynolds! Hugh Jackman WILL Be Deposed. | Candace Ep 160
44:55
44:55
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44:55Harvey Weinstein gives me a major public shout out, Justin Bieber shares a humble message on social media, and we are learning that Hugh Jackman will be deposed in the Blake Lively vs Justin Baldoni’s legal battle. PreBorn! To donate, dial pound 250 & say the keyword “BABY” that’s pound 250 “BABY” or donate securely at https://preborn.com/candace P…
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Should the Same Accountant Do My Business and Personal Taxes
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10:43Drawing from a recent client experience, I'll highlight key factors to consider, such as state-specific tax nuances and the importance of specialized knowledge in areas like real estate. I’ll also share my honest approach to when outsourcing or hiring a different accountant is the best move for optimizing your tax strategy. If you're ready to gain …
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