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Shopify Blog Podcasts

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Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
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The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business! ✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience. ✨WHY SEO? ✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don't feel overwhelmed: SEO can be simple ...
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Talk Commerce

Brent W. Peterson

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If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the ...
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Fastlane Soundbites delivers quick, engaging audio overviews of the latest Shopify, ecommerce, and marketing insights from the eCommerce Fastlane blog. In each episode, our hosts break down key concepts, strategies, and trends, offering you bite-sized knowledge to fuel your online business growth. Whether you're a seasoned pro or just starting out, these audio summaries provide valuable takeaways in a fraction of the time. Tune in for rapid-fire discussions on cutting-edge topics, expert ana ...
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Brilliant Business Moms with Beth Anne Schwamberger

Beth Anne interviews Mom entrepreneurs who are succeeding in online business. Mom bloggers, Etsy shop owners, photographers, and designers are just a few of the brilliant business moms featured here.

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Beth Anne from brilliantbusinessmoms.com interviews mom entrepreneurs who are succeeding in online business. Mom bloggers, Etsy shop owners, Shopify store owners, designers, authors, and course creators are just a few of the creatively brilliant moms featured here. This podcast is all about practical advice from work-at-home moms who are getting things done in the margins - just like you! We're not about big names or fancy accolades here, but instead celebrating big and little wins from momp ...
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In this kickoff episode of my Shopify SEO from Strategy to Action summer series, we start with the most important piece: your mindset. If you've ever thought: "SEO is just for techies!" "Shopify isn't good for SEO." "I don't even know where to start." This episode is for you! 🎯 What you'll learn: Why your mindset is the #1 SEO success factor The to…
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In this episode of Talk Commerce, Michael von Bodungen, the General Manager of VTEX North America, discusses the evolution and unique offerings of VTEX, including its order management and marketplace capabilities. He shares insights on the MACH Alliance, the importance of simplicity in enterprise e-commerce, and predictions for the future of commer…
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7/2/25 - Episode 162 Episode Summary Host Scott Austin shares a special episode where he is interviewed on the Firing the Man podcast. Scott, the founder of Jade Puma—a Shopify-focused agency based in San Diego—discusses his extensive experience in e-commerce, having worked with businesses ranging from startups to large enterprises. He emphasizes t…
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In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for person…
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In this episode Scott talks with Dr. Malc Souter, a computer graphics PhD and former Hollywood special effects engineer, now bringing his rendering expertise to AI at Sky Engine. They dive deep into the surprising power of synthetic data, exploring when fake can outperform real in areas like medical imaging, defense, and self-driving cars. Malc sha…
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Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show. We’re diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout. Here’s what you’ll learn: How to use Google's "People…
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Summary In this episode of Talk Commerce, Melissa Morris shares her journey in transforming her family's business, Sam's Caribbean Marketplace, into a modern e-commerce platform. With over three decades of history, Melissa discusses her role in revamping the business's online presence using Shopify, enhancing customer engagement through marketing s…
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When authors want to talk about their book they go on a book tour and often they go to large companies like Microsoft and speak to us in person. I had the opportunity to interview Dave Berry in person and I jumped at it. I grew up reading his humor column syndicated in The Oregonian, and his brand of sarcasm and dry humor matches mine. This episode…
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6/18/25 - Episode 161 Episode Summary Scott Austin interviews Tanner Larsson to explore how AI is transforming e-commerce. They discuss how traditional SEO strategies are being disrupted by AI-driven search tools like ChatGPT, and what that means for Shopify store owners. Tanner shares insights on adapting content strategies, staying relevant in AI…
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In this episode of The Simple and Smart SEO Show, we’re diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. If you’re a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales…
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In this episode of Talk Commerce, Adam Callinan, founder of Pentane and co-creator of Bottlekeeper, shares insights on running lean businesses, the importance of authenticity in a world increasingly dominated by AI, and how data-driven decisions can lead to profitability. He discusses the challenges and opportunities presented by AI in business ope…
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What does it really take to succeed in today’s fast-paced, innovation-driven world? In this episode of Hanselminutes, Scott Hanselman chats with Earl Valencia—acclaimed tech leader, venture-backed founder, and author of Startup Mindsets: A Blueprint to Thrive in an Innovation-Driven and Globally Connected World. Earl brings real-world insights from…
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In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3). We talk about the evolution of Austin’s career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You’ll learn actionable insights on Google Shopping, product fe…
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In this episode of Talk Commerce, Drew Chambers, EVP of Marketing at Harper, discusses the critical aspects of web and application performance, emphasizing the importance of site speed, technical SEO, and the role of AI in enhancing user experience. He explores the challenges and opportunities presented by composable commerce and edge architecture,…
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Ever wonder how AI “sees” high-dimensional data? In this special 1,000th episode of Hanselminutes, Scott Hanselman chats with AI expert Pamela Fox about the fascinating world of visualizing complex data. Pamela breaks down how those abstract numbers and vectors can be turned into visuals we can actually understand—basically helping us see how AI th…
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6/4/25 - Episode 160 Episode Summary ​​​​​Host Scott Austin welcomes Alex Rossman, founder of Rossman Media, to explore the potential of TikTok Shop for Shopify merchants. Rossman, whose agency specializes in social media strategies for e-commerce brands, shares insights from his direct collaboration with TikTok, including beta testing and strategy…
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In part 3 of my interview with Andrew Ansley, we unpack the evolution of SEO from pre-2022 tactics to today's entity-driven, user-focused strategies. Learn why stuffing keywords is dead, how RankBrain and BERT changed the game, and why helpful, structured content (plus user metrics) is the new key to ranking. Andrew also demystifies topical authori…
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In this episode of Talk Commerce, Yair Adato, CEO of Bria AI, discusses the evolution and future of visual generative AI. He emphasizes the importance of responsible AI practices, the challenges faced by traditional artists, and the potential for democratization in e-commerce. Yair shares insights on music licensing in the AI space and the need for…
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What if AI could not only speed up your code reviews—but actually make them fairer? In this episode of Hanselminutes, Scott Hanselman chats with Howon Lee, Senior Software Engineer at CodeRabbit, about how AI is changing the game when it comes to code reviews. They dig into the unspoken dynamics that can pop up in traditional reviews—like how senio…
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In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with AI and SEO expert Andrew Ansley to discuss the intersection of artificial intelligence, SEO strategies, entrepreneurship, and modern parenting. Here’s what you’ll learn: How to leverage AI tools (like ChatGPT and Claude) to organize your business and creative projects.…
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In this episode of Talk Commerce, Ben Sharf, CEO of Platter, discusses the innovative solutions his company offers to Shopify brands. He shares insights into the founding story of Platter, the challenges faced by e-commerce businesses, and the importance of simplifying technology to enhance customer experience. Ben emphasizes the need for brands to…
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Learn how to supercharge your AI development with our integrated signals loop that connects model choice, knowledge retrieval, fine-tuning, orchestration and memory —anchored by observability and trust. Design, customize, and manage intelligent agents using open standards and protocols such as Model Context Protocol (MCP) and Agent-to-Agent (A2A) t…
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5/21/25 - Episode 159 Episode Summary ​​​​​In this episode, host Scott Austin delves into the nuanced process of selecting a brand name and corresponding domain. He emphasizes that there's no universal formula for this task, highlighting the importance of creativity and personal judgment. 🔑 Key Takeaways: Early Naming: Establishing a brand name ear…
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In this conversation on AI-powered SEO workflows, Andrew Ansley joins The Simple and Smart SEO Show to share how smart marketers are using tools like Claude, ChatGPT, and automation platforms to save time and scale without hiring. From building SOPs in under an hour to organizing AI projects for sharper output, Andrew reveals how today’s marketers …
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In our conversation, Katrena Friel discusses the importance of building a sustainable revenue model for projects. She emphasizes a dual approach where one can test the model in the background while gradually transitioning to it, ensuring that it proves effective before fully committing to it. This strategy allows for a smoother transition and minim…
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In this episode of Hanselminutes, Scott sits down with AI/ML & Robotics leader Jasmine Lawrence Campbell to explore the evolving relationship between artificial intelligence and robotics. Jasmine shares insights on how AI is shaping the future of robotics, the challenges of integrating AI into robotic systems, and why she believes there's a place f…
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In this episode of Perspectives, digital marketing strategist Veronica Costello and tech visionary Max Headroom discuss the complexities of e-commerce platform diversity. They explore the evolution from Magento to Shopify, highlighting the strengths and limitations of each platform. The conversation emphasizes the importance of understanding indivi…
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In Part 2 of our conversation about Local SEO, Darren Shaw of Whitespark returns to The Simple and Smart SEO Show to break down advanced Google Business Profile (GBP) strategies that actually move the needle. From the controversial truth about citation consistency to actionable tactics for leveraging Google reviews and optimizing your GBP for maxim…
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In this conversation, Anya Cheng discusses how AI is revolutionizing the fashion industry by catering to busy men who need to look good without being fashion enthusiasts. She emphasizes the importance of accessibility in fashion, the role of technology in personal styling, and how clothing choices can impact confidence and first impressions. The di…
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Vibe Coding has folks talking and "vibing entire applications." But is it valid? Should one use AI agents to create apps that go directly into production, or is it just appropriate for prototyping? Scott talks to James Montemagno who recently vibed a 17,000 line application and only wrote 20 bespoke lines himself. Is this the future of programming …
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5/7/25 - Episode 158 Episode Summary In Episode 158 of The Shopify Solutions Podcast, host Scott Austin speaks with Jake Levin from Inflection Growth about the evolving landscape of marketing attribution, particularly in light of changes to cookie tracking and privacy regulations.​ 🔑 Key Topics Covered: Understanding Cookies: The discussion begins …
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Our conversation explores the implementation of AI agents in retail, focusing on how these technologies can enhance customer experiences by providing personalized recommendations and conversational product discovery, akin to the interaction with a skilled salesperson in a physical store. Takeaways We currently have three AI agents for retailers. On…
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In this value-packed episode of the Simple and Smart SEO Show, host 💁‍♀️ Crystal Waddell sits down with local SEO legend Darren Shaw of 🏢 Whitespark. Discover why your website is the #1 data source for your Google Business Profile, how to optimize for the local 3-pack 📍, and what SEO myths to stop believing 🚫. Whether you’re a home-based biz, a ser…
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Our conversation delves into the significance of starting with a clear outcome in marketing strategies. It emphasizes the need for realistic goal-setting and the common disconnect between ambitious targets and practical execution. Takeaways Starting with an outcome in marketing is crucial. Realistic goals lead to better marketing strategies. Market…
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Our conversation focuses on how retailers can accelerate their innovation and technology adoption to enhance customer lifetime value. It emphasizes the importance of benchmarking as a tool for retailers to understand their position in the market and to find inspiration from peers who are successfully leveraging technology. Takeaways We're trying to…
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Have you considered selling your crafty products to other countries? Are you concerned that doing so may be difficult, or stressful? Would it be worth the effort? Or perhaps you already sell internationally but would like to expand to more countries, or improve the process. This episode of the Craft Seller Success Podcast discusses the pros and con…
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Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands. Takeaways Many creators are lifestyle creators and chefs. W…
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What if you could craft Super Nintendo ROMs using the power of C#? In this episode, Scott Hanselman dives into the world of retro game development with Matthew Shapiro, the creator of DotnetSnes—a tool that enables developers to build SNES games with modern .NET technology. They explore how the project works, the challenges of programming for class…
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In this week's episode of the Simple and Smart SEO Show, Crystal Waddell sits down with Shreya LaCock from SEO for Hire to pull back the curtain on SEO careers, personal branding, and the future of hiring in a world powered by AI! 🚀 Together, they explore the different roles inside an SEO agency 🏢, the green flags to look for when hiring SEO help ✅…
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In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies. Takeaways Using athlete content significantly drives sales. The gravitas of an NFL player's image can enhance b…
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On this special Talk Commerce episode broadcasting live from Shop Talk, I had the pleasure of sitting down with Kelly Martinez, co-president of ePost Global, for an insightful discussion about international shipping solutions, cross-border commerce, and the evolving landscape of global logistics. I was particularly intrigued by the innovative appro…
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The issue of software support for open-source is a long and storied one. Scott sits down with open-source advocate Hayden Barnes about how paid support and custom builds of older open-source software is a business opportunity for herodevs. Should you upgrade and migrate to the latest build? Or should you get paid never ending support?…
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The conversation explores the potential of Augmented Reality (AR) in various industries, emphasizing that AR is particularly beneficial for products that can be standardized and have variations, such as furniture and makeup, while it may not be suitable for products like onions that lack standardization. Takeaways AR is an exciting space for certai…
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My conversation with Return Bear CMO Katherine Lehman explores innovative solutions for streamlining cross-border returns in e-commerce, focusing on fulfillment strategies that enhance customer experience and reduce costs. The discussion highlights the importance of efficient logistics in the evolving landscape of online shopping. We actually forwa…
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4/23/25 - Episode 157 Episode Summary ​​In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%. Quizzes build trust by asking strategic questions and recommending products based on customer responses. Key points: - Focus on the quiz goal first (conversion …
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Shreya LaCock, marketing specialist at SEO For Hire, shares the inside world of SEO recruitment and agency hiring. From spotting green flags in potential SEO agencies to navigating gender gaps in job applications, Shreya brings both personal experience and professional wisdom. Y ou’ll also hear what makes an onboarding process successful, the overl…
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In this conversation, Brynn Snyder, founder of Slate Flosser, discusses the invaluable feedback received from users during a Kickstarter campaign, highlighting how it influenced product development and user engagement. The discussion emphasizes the importance of consumer insights in shaping product effectiveness and user habits. Takeaways Kickstart…
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My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions. Takeaways 80% of buyers prefer to …
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Scott sits down with Jen Looper, educator, developer, and author of Computer Science for Kids. Together, they dive into the importance of introducing young minds to coding early and making computer science accessible for all. Jen shares insights from her book, discusses the evolving landscape of tech education, and highlights creative ways to inspi…
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My conversation with Jason Grunberg, Chief Marketing Officer at Bluecore digs into the future of retail, focusing on how retailers can adapt to evolving consumer needs and enhance the shopping experience. It emphasizes the importance of understanding consumer evolution and the opportunities it presents for retailers. Takeaways The future of retail …
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