Best Shopify Blog Podcasts (2025)

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Search Everywhere®: Reimagining SEO Across All Platforms with Ashley Liddell 19:05

Play Pause

2d ago19:05

19:05

In this episode of The Simple and Smart SEO Show, I'm stitting down with Ashley Liddell, co-founder of Deviation, to explore the concept of “Search Everywhere® .” From Sephora’s “Black Beauty Is Beauty” campaign to understanding the evolution of search across platforms like TikTok, Pinterest, and Reddit, Ashley shares his journey to building a uniq…

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The $20 Billion Affiliate Mistake: Stop Paying for Customers Who Were Already Buying 47:17

3d ago47:17

47:17

You're paying affiliate commissions on customers who were already buying from you—Josh Kennedy calls this the "$20 billion mistake." In this episode, discover: Why 2/3 of affiliate partnerships drain profit instead of driving growth—loyalty platforms and coupon sites intercept checkout without creating value The search-first framework that generate…

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616: The Black Friday Playbook We’re Using This Year 50:26

12h ago50:26

50:26

Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. If you want a BFCM strateg…

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Using Shopify with AI and Smart E-Commerce Strategies (Part 2 with Deonnah Carolus) 20:08

9d ago20:08

20:08

📌 Episode Summary: In this episode, Crystal continues her conversation with Deonnah Carolus, the founder of E-Commerce Savvy, diving deeper into launching and scaling Shopify stores with the help of AI tools. Deonnah shares practical insights on using Shopify’s built-in features versus third-party themes, optimizing SEO for long-term visibility, se…

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Customer Acquisition Costs Keep Rising—The Multi-Channel Fix Most Brands Are Missing 38:54

10d ago38:54

38:54

The customer acquisition playbook that built your business three years ago is actively bleeding money today. In this episode, discover: Why single-channel strategies are crushing margins as CPMs creep up year over year—and the integrated SEO + paid media approach that's reducing customer acquisition costs by treating channels as complementary syste…

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615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon 47:07

16d ago47:07

47:07

In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team buil…

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Mastering Shopify for 2025: AI, SEO & Design Trends with Deonnah Carolus (Part 1) 16:37

17d ago16:37

16:37

In this episode of the Simple and Smart SEO Show, Crystal Waddell (That's me!) is joined by Shopify expert and founder of e-Commerce Savvy, Deonnah Carolus. They dive into the recent changes at Shopify, talk AI integration, theme changes like Horizon, and practical insights for e-commerce sellers. Whether you're new to Shopify or an experienced sel…

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The 2 Discount Types Every Shopify Merchant Needs for BFCM (+ Why Most Are Using the Wrong One) 34:25

17d ago34:25

34:25

Here's what most brands get wrong about discounting: they launch site-wide sales that spike orders for a few days, then train customers to never buy at full price again. In this episode, discover: Why quantity-based discounting ("buy more, save more") doesn't condition customers to wait for promotions and can be a permanent offer that protects marg…

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Stop Guessing on Ad Creative: AI Consumer Agents Predict Purchase Intent Before You Launch 33:21

21d ago33:21

33:21

Most founders don't realize they're stuck in the ad creative grind until they're months deep into it. Everyone's chasing the same AI tools to pump out images and copy, but here's what they're missing: the real bottleneck isn't creating ads—it's knowing which ones will actually convert before you spend a single dollar testing them. Think about your …

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614: The Hidden Rules of Brand Deals That Influencers Never Talk About 42:34

22d ago42:34

42:34

In this episode, Toni and I unpack the lesser-known realities of brand partnerships. We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions. What You’ll Learn The …

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From App Chaos to Conversion Engine: Building Shopify Stores That Scale 41:05

23d ago41:05

41:05

Here's what most founders don't realize until they're deep in the scaling trenches: that DIY Shopify store that got you to $2-3M? It's probably your biggest bottleneck right now. Your site's crawling from app bloat, conversion rates have plateaued, and expanding internationally feels like a six-month, six-figure nightmare you don't have bandwidth f…

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GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2) 17:29

24d ago17:29

17:29

In this must-listen follow-up episode, Crystal Waddell is joined again by Marketing Director Garrett Sussman to unpack the fast-evolving world of SEO, GEO (Generative Engine Optimization), and the iPull Rank conception of "Relevance Engineering." From the power of Retrieval-Augmented Generation (RAG) to how AI is rewriting what it means to be "sear…

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613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand 46:33

28d ago46:33

46:33

In this episode, I interview a student in my Create A profitable online Store course, Cristina Brooks Potts, on she created her own successful skin care company from complete scratch over at authenticego.com. Her story is truly inspirational. What You’ll Learn How to start a skincare brand from scratch The minimum investment to start a skincare bra…

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The 3 Videos Every Brand Needs, with Tim Bradley 41:35

29d ago41:35

41:35

Unlock video marketing success with strategies from an award-winning producer! In this episode, we dive deep into the world of video marketing with Tim Bradley, founder of Pennant Video and a multiple Telly Award winner. Discover the critical components of successful video marketing campaigns that not only engage but also convert followers into cus…

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AI Search, Shopify & the New Rules of SEO with Garrett Sussman (Part 1) 28:31

1M ago28:31

28:31

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Garrett Sussman, Director of Marketing at iPullRank, to unpack how AI is transforming SEO, e-commerce, and online visibility. From the recently announced Shopify + OpenAI partnership to the rise of product recommendations in ChatGPT, this conversation explores what busin…

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Your Phone Number Is Killing Your Conversions: How AI Voice Agents Turn Missed Calls Into Revenue 42:04

1M ago42:04

42:04

Every time your phone rings and goes to voicemail, you're losing a customer forever. Research shows that more than 80% of potential buyers who hit voicemail don't call back—they head straight to Google and find your competitor instead. Think about what that means: someone saw your ad, got excited about your product, had a question about sizing or s…

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612: Lessons From the Smartest eCommerce Founders At ECF Live 46:06

1M ago46:06

46:06

In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana. You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room. What You’ll Learn Insider Tips From Top Ecommerce Minds How To Level Up Your Online Store What happened…

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The Launch Revolution: Building Emotional Loyalty Through Drops 40:48

1M ago40:48

40:48

Every Shopify brand scaling beyond six figures eventually faces this moment: you've got a product people actually want, demand is building, and you decide to run a launch. Then the site crashes, bots clear out inventory in seconds, real customers get locked out, and your support inbox explodes for weeks. Whether you're dropping limited sneakers or …

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🎧 Semantic Triples, Ikigai, and Optimizing Life with AI (Featuring Ana de la Cruz, Part 2) 18:51

1M ago18:51

18:51

In Part 2 of this conversation, Ana de la Cruz, SEO Lead at Chartis, returns to The Simple and Smart SEO Show with Crystal Waddell for a deep dive into the human side of AI. Ana unpacks how experimenting with chatbots taught her the inner workings of LLMs, what semantic triples really mean for SEO, and how the Japanese philosophy of Ikigai helps he…

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Scale Beyond Paid Ads: How SARAL’s InfluencerOS Delivers Predictable Growth for Shopify Brands 34:20

1M ago34:20

34:20

As Q4 heats up and ad costs keep climbing, most Shopify brands are stuck in the same exhausting cycle—pouring more money into Meta and TikTok ads while watching their CAC creep higher every month. You know you need to diversify, and influencer marketing seems like the obvious answer. So you start DMing creators, sending free products, maybe paying …

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Chaos-Proof Your Q4: ShipBob’s Fulfillment Playbook for Fast-Growing Shopify Brands 44:21

1M ago44:21

44:21

As Q4 heats up, Shopify brands are facing some serious pressure—rising fulfillment costs, shifting global tariffs, and the growing complexity of scaling operations beyond your garage or living room. Today's guest knows this space inside and out. Casey Armstrong, CMO at ShipBob, returns for his third appearance on the show—a rare honor reserved for …

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611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster 49:22

1M ago49:22

49:22

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value. What You’ll Learn The top Sho…

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Vibe Coding Is The New SEO: Featuring Ana De La Cruz 18:29

1M ago18:29

18:29

In this episode of The Simple and Smart SEO Show, Crystal sits down with Ana de la Cruz, SEO Lead at Chartis, to explore her journey from Univision Radio to leading SEO strategy at a global media agency. Ana shares how curiosity, reinvention, and kindness shaped her path — and introduces us to the emerging concept of “Vibe Coding,” where AI and hum…

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Scale Smarter, Not Harder: The 10-Minute Shopify Workweek Using AI Agents With Thinkr 42:56

1M ago42:56

42:56

Welcome to eCommerce Fastlane! Q4 is in full swing, and with it comes mounting pressure for Shopify brands—admin demands are cutting into margins, operations are getting more complex, and there's a constant buzz about AI: is it actually moving the needle, or just adding more noise? Today, we're bringing clarity to the conversation with Edu Samayoa,…

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Winning The Checkout: Real-World eCommerce Fixes that Convert Customers and Build Loyalty 41:37

2M ago41:37

41:37

Welcome to eCommerce Fastlane! As Q4 ramps up, Shopify brands face mounting challenges: acquisition costs are climbing, and customer expectations keep rising. How do you keep growing—in conversions, loyalty, and lifetime value—without getting bogged down by AI hype or generic advice? Today, I’m joined by Greg Tull, Director of Marketing at Classy L…

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Traffic to Trust: AI, SEO, and Content Strategy with Andy Crestodina 17:09

2M ago17:09

17:09

In Part 2 of this engaging conversation with content marketing expert Andy Crestodina, we dive deeper into the evolving world of SEO, AI's growing role in content creation, and the power of collaboration. Andy shares insights on balancing human judgment with AI tools like Surfer SEO, creating successful local events, and leveraging original researc…

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From Paid Ads To Owned Audiences: DTC Growth Strategies With Newsletter Monetization 33:22

2M ago33:22

33:22

By Steve Hutt | Shopify and eCommerce Expert

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610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java 55:38

2M ago55:38

55:38

By Steve Chou

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609: Forget Apple Podcasts. This Is Where Listeners Really Are 43:02

2M ago43:02

43:02

In this episode, we’re cutting through the hype around Apple Podcasts and Spotify to talk about where listeners really spend their time, YouTube. I’ll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead. What You’ll Learn Why YouTube has quietly become the number one podcast platfo…

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From SEO to AI: Training Chatbots to Recommend Your Brand with Andy Crestodina 24:50

2M ago24:50

24:50

In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Andy Crestodina, co-founder of Orbit Media, to explore SEO, AI, and content marketing. Andy shares his insights on how search behavior is shifting, the importance of training AI to recognize and recommend your brand. 🔑 Key Takeaways: AI Search vs. Traditional Sea…

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The New Sourcing Formula: How AI-Powered Strategies Slash Costs and Tariff Risks for Shopify Brands 33:46

2M ago33:46

33:46

Sourcing a new product shouldn’t feel like a midnight scavenger hunt across time zones. Yet most Shopify founders still juggle endless email threads, clunky spreadsheets, and “good-enough” quotes that quietly erode their margins. Today’s guest, Anthony Sardain, says there’s a saner way. He created Cavela, the first fully automated, AI-powered virtu…

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Is the Shopify Starter Store Worth $7/Month? My Experience. 11:22

2M ago11:22

11:22

Thinking about starting an online store but worried about Shopify’s monthly costs? The Shopify Starter plan offers e-commerce capabilities for just $7 per month, but does it deliver enough value to build a successful business? I’ve spent four years working with various e-commerce options, from third-party marketplaces to online stores, and three mo…

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608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar 53:01

2M ago53:01

53:01

In this episode, I sit down with Norm Farrar, one of the most respected voices in ecommerce and Amazon selling. We dive into what’s actually working right now, from building brands that command higher prices to avoiding the traps that cause most sellers to fail whether it’s DTC or Amazon. What You’ll Learn Why most sellers crash and burn on Amazon …

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Stop Flying Blind: How Top DTC Brands Use 5-Forces Attribution to Scale Profitably Through Q4 54:13

2M ago54:13

54:13

Every Shopify brand scaling beyond seven figures faces the same maddening challenge: where is your ad spend actually working? You're pouring budget into Facebook, Google, TikTok, email campaigns, and a dozen other channels—but thanks to iOS updates and platform-biased reporting, you're essentially flying blind. Worse yet, many brands are unknowingl…

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607: Will Vibe Coding Replace Shopify Apps? A Discussion With Toni Herrbach 45:02

2M ago45:02

45:02

In this episode, we’re diving into vibe coding and asking the big question: will you ever need to buy a Shopify app again? Vibe coding lets you build custom features on your store without stacking endless plugins, and it could change the entire Shopify ecosystem. We’ll cover what it is, who it helps, and whether this is the beginning of the end for…

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Unlocking Hidden Profit: Jamie Trull on Optimizing Your Business for Life and Financial Freedom 17:24

2M ago17:24

17:24

In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Jamie Trull for part 2 of our interview to dive deep into the concept of Hidden Profit. Jamie shares her journey of shifting focus from revenue to freedom, explaining how small optimizations can lead to big financial wins. They discuss the importance of aligning …

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From $70+ CAC to Profitable LTV: Klaviyo VP Shows How Top Shopify Brands Build Lasting Customer Relationships 39:11

2M ago39:11

39:11

Today's episode deconstructs the challenges that are keeping DTC founders up at night in 2025: collapsing ad returns, scattered customer journeys, and the fragmented tech stacks blocking profitable growth for Shopify brands. As email, SMS, WhatsApp, and paid social blend into an omnichannel jungle, most teams are stuck juggling disconnected dashboa…

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How This AI Sales Assistant Converts 58% Of Shopify Visitors Before They Bounce (2,000+ Stores Can't Be Wrong) 40:45

3M ago40:45

40:45

Are last-minute customer doubts quietly sabotaging your Shopify store's conversion rate—even when your products shine and ad spend pays off? If abandoned carts and stalled sales feel all too familiar, this episode unlocks fresh, practical strategies for bridging the final gap between "add to cart" and "buy now." My guest today is Luca Borreani, co-…

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606: Kevin King On The Future Of Ecommerce: Amazon vs DTC In 2025 53:21

3M ago53:21

53:21

In this episode, I’m joined by Kevin King, a veteran Amazon entrepreneur, mentor, and educator you probably know from the Freedom Ticket course and his two podcasts. Kevin also runs the Billion Dollar Sellers Summit and a popular newsletter where he shares insider strategies with some of the top minds in ecommerce. Today we dive into where Amazon i…

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Profit, Pricing & the Power of SEO: A Conversation with Jamie Trull (Part 1) 28:47

3M ago28:47

28:47

Today I welcome financial educator and profit strategist Jamie Trull. We talk about the transformative power of understanding business finances, pricing strategies, and how SEO can drive real results. From doubling prices overnight to lowering ad spend through smarter targeting, Jamie shares tangible strategies and inspirational insights. Plus, a s…

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Shopify Shipping's Game-Changing Launch: What Every Merchant Needs to Know Before BFCM 2025 35:31

3M ago35:31

35:31

Today's episode tackles one of the biggest operational headaches facing Shopify merchants: the shipping and fulfillment maze that's quietly crushing margins and customer loyalty. From new brands shipping their first 10 orders to established companies managing 10,000+ daily shipments, merchants are drowning in carrier complexity, hidden costs, and r…

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605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer 58:44

3M ago58:44

58:44

In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we’re tackling a hard truth: 99 percent of ecommerce content…

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AI Search Meets Jobs To Be Done: Discoverability > SEO with Heather Physioc (Part 2) 17:17

3M ago17:17

17:17

In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters. Heather shares her framework for applying "Jobs to Be Done" thinking in SEO, especially for small businesses and creators. From empathy maps to AI content sourcing, this episode is a…

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$100M Ad Spend Secrets: How to Scale DTC Brands 230% With Full Funnel Marketing 42:37

3M ago42:37

42:37

Today’s episode cuts straight to a costly mistake holding back serious growth for Shopify brands: disconnected marketing systems and fragmented execution. If acquisition costs are creeping up, lifetime value feels stuck, and your paid channels and retention efforts are running in silos, this is your blueprint to unify your approach and unlock real,…

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Beyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML (Part 1) 17:38

3M ago17:38

17:38

In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content ne…

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604: Amazon In 2025: What It Takes To Sell At Scale (And How Ai Changes The Game) With Bernie Thompson 49:30

3M ago49:30

49:30

In this episode, we’re going to get real about what it’s like selling on Amazon right now. Everyone loves to brag about screenshots and seven-figure revenue numbers, but the truth is, selling at scale in 2025 is messy. Fees are higher, competition is tougher, and if you’re not careful, Amazon will eat your margins alive. In this episode Bernie shar…

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From Founder Mode To Self-Managing Teams: Breaking Through Seven-Figure Growth Ceilings 42:28

3M ago42:28

42:28

Today’s episode pulls back the curtain on the “dirty secret” stalling growth for scaling Shopify brands: operational complexity and founder bottlenecks. If hitting $2M–$5M+ in revenue has brought chaos, team misalignment, and burnout, this conversation is the wake-up call—and antidote—you need. We’re diving into the practical playbook for building …

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603: Why Vietnam May Be The Best Kept Secret In Sourcing With Jim Kennemer 42:56

3M ago42:56

42:56

In this episode, I’m joined by a very special guest, Jim Kennemer. Jim has spent years on the ground in Vietnam, working directly with factories, suppliers, and entrepreneurs. While most sellers are still fixated on China, Jim has been quietly helping businesses discover a sourcing ecosystem that is often cheaper, more flexible, and surprisingly ov…

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GEO vs. SEO: Ross Simmonds on Owning Channels, Diversifying Traffic, and Shaping LLM Results 18:17

3M ago18:17

18:17

Ross Simmonds breaks down how AI overviews and LLMs are changing search—and what small businesses can do to keep winning. We dig into why brand and owned channels matter more than ever, how to diversify beyond Google, which third-party domains LLMs love to cite, and a simple focus formula for content distribution. Key Takeaways The SERP is shifting…

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The $30K+ Monthly SEO Strategy: How Plugin AI Gets Shopify Stores Ranking in ChatGPT & Google's AI Results 47:01

3M ago47:01

47:01

Today's episode pulls back the curtain on one of the highest ROI strategies for Shopify brands: AI-powered SEO and organic growth. If you're watching 98% of your paid traffic slip away before converting while acquisition costs keep climbing, this episode is your wake-up call. We're diving into the new playbook for driving organic reach that actuall…