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Shopify Blog Podcasts

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Do you love content creation? Me too! So come hang out with my guests and me as we talk about all things content creation! We'll share our thoughts and best tips about the content creation process, content creator life, and social media tips, tools, and strategies in interviews, vlogs, reviews, and more! The main platforms discussed include podcasting, YouTube, Instagram, and the X App.
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The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business! ✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience. ✨WHY SEO? ✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don't feel overwhelmed: SEO can be simple ...
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Fastlane Soundbites delivers quick, engaging audio overviews of the latest Shopify, ecommerce, and marketing insights from the eCommerce Fastlane blog. In each episode, our hosts break down key concepts, strategies, and trends, offering you bite-sized knowledge to fuel your online business growth. Whether you're a seasoned pro or just starting out, these audio summaries provide valuable takeaways in a fraction of the time. Tune in for rapid-fire discussions on cutting-edge topics, expert ana ...
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Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise. Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.
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Thinking about starting an online store but worried about Shopify’s monthly costs? The Shopify Starter plan offers e-commerce capabilities for just $7 per month, but does it deliver enough value to build a successful business? I’ve spent four years working with various e-commerce options, from third-party marketplaces to online stores, and three mo…
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In this episode of the Seven Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey dives into how AI can help brands unlock the hidden value inside their customer feedback. He explains that while collecting reviews, surveys, and chat transcripts is easy, the real challenge lies in making sense of that data at scale. Traditional manual analysis…
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On this special episode of Hanselminutes, Scott reunites with .NET Principal Engineer Safia Abdalla, nearly 500 episodes and a decade after her first appearance on the show. They reflect on the arc of her career and the evolution of the developer landscape, discussing how building competence fuels confidence, how anxieties can compound in high-pres…
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In Part 2 of this engaging conversation with content marketing expert Andy Crestodina, we dive deeper into the evolving world of SEO, AI's growing role in content creation, and the power of collaboration. Andy shares insights on balancing human judgment with AI tools like Surfer SEO, creating successful local events, and leveraging original researc…
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On this episode of Hanselminutes, Scott Hanselman sits down with Netlify CEO Mathias Biilmann, who coined the term Jamstack, to talk about the future of web development in the age of AI. Recorded shortly before the announcement at Netlify Deploy, the conversation explores Netlify’s new AI Workflow, how it connects to the Jamstack philosophy, what i…
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In this episode, we’re cutting through the hype around Apple Podcasts and Spotify to talk about where listeners really spend their time, YouTube. I’ll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead. What You’ll Learn Why YouTube has quietly become the number one podcast platfo…
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In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Andy Crestodina, co-founder of Orbit Media, to explore SEO, AI, and content marketing. Andy shares his insights on how search behavior is shifting, the importance of training AI to recognize and recommend your brand. 🔑 Key Takeaways: AI Search vs. Traditional Sea…
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In this episode of Hanselminutes, Scott Hanselman talks with Tuple engineer Johnny Marler about the craft and culture of pair programming. They explore how intentional collaboration can sharpen problem-solving, reduce context switching, and build trust between teammates—especially in remote environments. Johnny shares lessons from developing Tuple,…
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In this episode, I sit down with Norm Farrar, one of the most respected voices in ecommerce and Amazon selling. We dive into what’s actually working right now, from building brands that command higher prices to avoiding the traps that cause most sellers to fail whether it’s DTC or Amazon. What You’ll Learn Why most sellers crash and burn on Amazon …
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In this episode of Hanselminutes, Scott Hanselman sits down with Adam Jacob, co-founder of SystemInit and creator of Chef, to explore the provocative question: Can AI save DevOps? Together, they unpack the growing complexity of modern infrastructure, the limits of human-scale operations, and how AI-driven systems might reshape the way we build, dep…
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In this episode, we’re diving into vibe coding and asking the big question: will you ever need to buy a Shopify app again? Vibe coding lets you build custom features on your store without stacking endless plugins, and it could change the entire Shopify ecosystem. We’ll cover what it is, who it helps, and whether this is the beginning of the end for…
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Most brand blogs are failing, and not because teams aren’t trying. In this episode, Greg Shuey explains why the majority of ecommerce blogs are nothing more than "digital dumping grounds," full of generic posts, product announcements, and uninspired listicles that never rank, never get indexed, and never drive revenue. Brands either waste money on …
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In this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Jamie Trull for part 2 of our interview to dive deep into the concept of Hidden Profit. Jamie shares her journey of shifting focus from revenue to freedom, explaining how small optimizations can lead to big financial wins. They discuss the importance of aligning …
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In this episode, I’m joined by Kevin King, a veteran Amazon entrepreneur, mentor, and educator you probably know from the Freedom Ticket course and his two podcasts. Kevin also runs the Billion Dollar Sellers Summit and a popular newsletter where he shares insider strategies with some of the top minds in ecommerce. Today we dive into where Amazon i…
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In this episode of Hanselminutes, Scott sits down with Noel Berry, co-creator of Celeste, to explore his philosophy and process for making games in 2025, without relying on big commercial engines. Noel shares why he prefers building lightweight, custom tools over heavyweight platforms like Unity or Unreal, how modern C#, SDL3, and open‑source libra…
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Today I welcome financial educator and profit strategist Jamie Trull. We talk about the transformative power of understanding business finances, pricing strategies, and how SEO can drive real results. From doubling prices overnight to lowering ad spend through smarter targeting, Jamie shares tangible strategies and inspirational insights. Plus, a s…
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This week Scott welcomes Tyler Bushnell, founder of Polycade, to talk about reimagining the arcade experience for modern homes. Drawing on his family's Atari legacy, Tyler shares how Polycade blends retro charm with sleek design and modern game libraries—all while encouraging face-to-face connection. From Kickstarter roots to Techstars growth, we e…
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In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we’re tackling a hard truth: 99 percent of ecommerce content…
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For growing D2C brands making between $1M and $5M in annual revenue, every marketing dollar counts, and misallocating that budget can have serious consequences. In this episode, Greg Shuey explores how to prioritize marketing investments when resources are limited. He explains that many founders reach this “weird middle stage” where they’ve proven …
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In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters. Heather shares her framework for applying "Jobs to Be Done" thinking in SEO, especially for small businesses and creators. From empathy maps to AI content sourcing, this episode is a…
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Today we chat with Dr. Morgan Depenbusch and dive into the mindset shift that can transform your career and relationships at work. Instead of pushing harder to be heard or constantly proving yourself, what if the key is simply leading with value? Dr. Depenbusch and Scott unpack what “value” really looks like in practice—whether it’s helping teammat…
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In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content ne…
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In this episode, we’re going to get real about what it’s like selling on Amazon right now. Everyone loves to brag about screenshots and seven-figure revenue numbers, but the truth is, selling at scale in 2025 is messy. Fees are higher, competition is tougher, and if you’re not careful, Amazon will eat your margins alive. In this episode Bernie shar…
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In this episode, Scott sits down with Bria Sullivan, developer and founder of Honey B Games, to unpack the viral success of Focus Friend—the cozy productivity app that dethroned ChatGPT at the top of the App Store. Co-created with Hank Green, Focus Friend gamifies focus with a sock-knitting bean companion, offering users a whimsical yet effective w…
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Comparison content is one of the most underused but powerful tools available to eCommerce brands today. In this episode, Greg Shuey breaks down why “X vs. Y” queries represent some of the highest-intent searches online, and why brands can’t afford to leave those answers to random review sites, Reddit threads, or AI hallucinations. Buyers at this st…
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In this episode, I’m joined by a very special guest, Jim Kennemer. Jim has spent years on the ground in Vietnam, working directly with factories, suppliers, and entrepreneurs. While most sellers are still fixated on China, Jim has been quietly helping businesses discover a sourcing ecosystem that is often cheaper, more flexible, and surprisingly ov…
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Ross Simmonds breaks down how AI overviews and LLMs are changing search—and what small businesses can do to keep winning. We dig into why brand and owned channels matter more than ever, how to diversify beyond Google, which third-party domains LLMs love to cite, and a simple focus formula for content distribution. Key Takeaways The SERP is shifting…
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Are you ready to transform your ideas into action? 🚀 Season 4 of My Tog Blog About Awesome Content Creation is here! 🎉 Join me, Tim Krywulak (Associate Dean of Design, Visual Arts, and Computer Studies at Georgian College), as we go behind the scenes of building a successful content creation business. Hear real stories from creators with actionable…
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From wrist‑mounted CD launchers to rope‑driven quadrupeds, Purdue engineering student and YouTuber Aaed Musa turns wild ideas into precision‑crafted reality. On Hanselminutes, he joins Scott Hanselman to share the art, grit, and storytelling behind his most ambitious projects — and why iteration is his superpower. https://www.aaedmusa.com/…
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In this episode, I’m sharing the AI changes I’ve made to my store and courses that are directly boosting revenue. You’ll hear what’s working right now, what surprised me, and how you can apply these ideas to your own business. What You’ll Learn Sneaky-smart ways I use AI to boost sales How AI helps me create content way faster Unexpected tricks to …
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In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with Ross Simmonds — founder of Foundation Marketing and distribution.ai, keynote speaker at Brighton SEO, and passionate content strategist. Ross shares how he started out online running a fantasy football blog and now advises global brands. His message: most creators…
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Greg Shuey opens this episode of 7 Figures and Beyond by challenging eCommerce marketers to stop relying solely on Google rankings as their growth driver and instead focus on building multi-platform relevance. While traditional search is still a massive traffic source, he explains that shifts in user behavior, like the rise of YouTube, Reddit, TikT…
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In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to use it to optimize your Shopify store pages for maximum visibility. From product descriptions to collection pages, homepage copy, and blog posts, you’ll learn step-by-step strat…
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In this episode, I’m joined by a very special guest, Neil Patel. As the founder of one of the top marketing agencies in the world, Neil sees what’s really working across thousands of ecommerce brands. And today, he’s sharing exactly what’s driving traffic and growth today. No fluff, just proven strategies that work right now. What You’ll Learn How …
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In this episode, Scott Hanselman sits down with benny Vasquez, Chair of the AlmaLinux OS Foundation, to explore the project's journey since the shift away from CentOS. benny shares insights into how AlmaLinux stays community-driven, transparent, and enterprise-ready—all while navigating the evolving world of open-source licensing. It's a candid and…
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(Shopify From Strategy to Action Series, Episode 4!) In this episode, we're getting real about Shopify page templates — and why they might be quietly holding your SEO back. 😬 From homepage headers to collection and product page tweaks, Crystal shares how to update your templates to help your content rank and convert. 👀 If you’ve ever wondered: “Do …
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The e-commerce world is on the brink of a major disruption, and most brands don’t even realize it’s coming. In this episode, Greg Shuey explores how Shopify’s upcoming product feed integration with ChatGPT is poised to fundamentally change how consumers discover and purchase products online. Instead of scrolling through endless product pages or rel…
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With over 850 million monthly active users, Snapchat offers access to a broad audience of potential customers in the Gen Z and millennial markets. Yet it remains relatively "untapped" by many brands and creators, especially compared to larger mainstream platforms such as Instagram, TikTok, and YouTube. In this episode, I sit down with Hope Georgiou…
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In this episode, Toni and I discuss how she couldn’t find the right group that fit her vibe, so she decided to build one herself. We share a secret project that Toni’s been working on that you might all be interested in and she shares her story of taking initiative and making it happen. It’s all about the importance of creating your own path when y…
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In this episode of Hanselminutes, Scott Hanselman chats with Brenda Darden Wilkerson, the President and CEO of AnitaB.org, about her journey in technology and advocacy for diversity, equity, and inclusion in the tech industry. Brenda shares her inspiring story of entering computer science by accident, overcoming societal perceptions, and her impact…
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Want more organic traffic and faster conversions on your Shopify store? In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down the visual side of SEO with a focus on image optimization. From renaming image files and writing strategic alt text to compressing files and picking the best formats, Crystal walks you through four es…
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In this episode of 7 Figures and Beyond, Greg Shuey dives deep into the WARC x GWI 2025 Consumer Trends Report to spotlight the five most important shifts reshaping eCommerce and digital marketing. With data-backed insights and real-world implications, Greg explores how the widening wealth gap is fracturing consumer behavior—forcing brands to eithe…
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In this episode, Jeff Oxford and I tackle one of the biggest shifts happening right now: how SEO is evolving in the age of AI and chat-based search. We break down what’s changed, what no longer works, and what you need to be doing today to make sure your business actually shows up. What You’ll Learn How AI has changed search What Google isn’t revea…
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In this episode of Hanselminutes, Scott Hanselman talks with Randall Hyde, renowned for his expertise in programming and assembly language. Known as the creator of the Lisa Assembler and the author of The Art of Assembly Language and Write Great Code series, Randall shares his journey from developing in assembler for early computing systems to work…
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In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed. You’ll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you’re ready to take things to…
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In this episode, I share how I built SteveBot, a custom AI assistant powered by a RAG database that mimics every lesson that I’ve ever taught. I break down the tech stack, the biggest mistakes made, and how this changes the classes I teach. What You’ll Learn How I built my AI Bot from my course, blog, and podcast The cool tech that makes it all wor…
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Organic search isn’t what it used to be, and most ecommerce brands are feeling it. In this episode, Greg Shuey explores why traditional SEO strategies that once fueled predictable growth are losing their effectiveness. With AI Overviews, ChatGPT, and platforms like Reddit and TikTok reshaping how consumers discover and evaluate products, simply ran…
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