The podcast about DRTV, marketing on television/internet, tv shopping networks, infomercials, hosted by 30 year veteran of the television shopping industry, Shawn Wilsie.
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Shoplc Podcasts

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Part II of A closer look at QVC with two of it's founders
30:13
30:13
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30:13In this can't-miss Part 2 of our deep dive into QVC history and its future, we’re back with Marv Segel—son of QVC founder Joseph Segel—and the legendary original host Paul Kelley. We kick things off with a nostalgic (and slightly spicy) look at the early QVC days—before guests, before glitz. Was it better back then? Paul shares behind-the-scenes st…
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A closer look at QVC with two of it's founders
37:23
37:23
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37:23In this episode, the drama behind the glittering screens of QVC takes center stage. Your host, the always insightful Shawn Wilsie, is joined by two heavyweights from the world of televised retail: Marvin Segel, son of QVC's legendary founder, and Paul Kelley, one of the network’s original on-air personalities. Together, these industry insiders rewi…
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Why is Minnesota such a great home for talent?
38:52
38:52
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38:52From QVC icons to comedy greats, a surprising number of stars in the TV shopping world—and beyond—have roots in the Land of 10,000 Lakes. In this episode, host Shawn Wilsie dives into the mystery: What is it about Minnesota that produces so much on-air talent? Joining him is Tom Oszman, media historian and founder of TC Media Now, the go-to archive…
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It's over for ShopHQ and Steve Sedahl from "Let's Bowl"
39:25
39:25
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39:25Buckle up for Part Two of our conversation with the always entertaining Steve Sedahl! This episode dives into the wild world of two lesser-known TV shopping networks Steve worked at — stories you definitely haven’t heard before. Then, we get into what everyone’s been waiting for: how Steve landed a role on Comedy Central’s cult classic Let’s Bowl, …
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Steve Sedahl from CVN, ShopNBC and "Let's Bowl" fame
30:28
30:28
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30:28Everyone knows QVC and HSN, but back in the late 1980s, the dominant name in the world of TV shopping was the Cable Value Network—better known as CVN. On this episode, we rewind to 1986 and sit down with original CVN host Steve Sedahl. Best known to some as “Chopper” from the cult comedy series Let’s Bowl, Steve has enjoyed a long, dynamic career a…
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Breaking News: QVC/HSN has just announced that 900 employees are being let go as part of a major downsizing. So, how is ShopHQ still thriving and staying ahead in the game? Plus, we’re honoring the legacy of an infomercial icon, who we recently lost.By Shawn Wilsie
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QVC/HSN yearly results and more conversation with Bob Circosta
24:34
24:34
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24:34The latest annual results for QVC/HSN are in, and let's just say they're not looking pretty—that's the shocking first chapter of today's podcast. But don't worry, we’ve got something special in store after that! The legendary Bob Circosta returns to the show for an unforgettable walk down memory lane, reflecting on the golden days of HSN—the Home S…
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Get ready for a blast from the past as we welcome Bob Circosta, the original HSN host (Home Shopping Club), to the podcast! With the iconic home of HSN in Tampa/St. Petersburg closing its doors and relocating to West Chester, PA, Bob takes us on a fun, behind-the-scenes journey. He'll share the fascinating origins of the network, the moment they re…
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Rising star Aaron Kessler joins the podcast
15:18
15:18
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15:18In part two of our exclusive interview with Aaron Kessler—dubbed "the future of the TV shopping industry"—he opens up to Shawn about his childhood and the experiences that shaped him into the dynamic force he is today, so watch out QVC and HSN. But that's not all! Food lovers in Minneapolis and St. Paul, you’ll definitely want to tune in—Aaron's sh…
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HSN operations moving and Aaron Kessler from ShopHQ joins the show
29:11
29:11
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29:11Qurate Retail Group, the powerhouse behind both QVC and HSN, has made a bold move: they're shutting down the iconic HSN campus, which has been the heart of home shopping for decades. In 2025, all operations will be consolidated at QVC's state-of-the-art "Studio Park" facility in Pennsylvania. What does this major shift mean for the future of HSN an…
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Get ready for a behind-the-scenes look into the world of TV shopping and business innovation! In this episode, Manuela Marcheggiani, the co-founder and CEO of Isomers Skincare, sits down with host Shawn Wilsie to unravel the secrets of getting a product onto the screens of TV shopping channels. With over 30 years of experience working with giants l…
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On December 18th 2024, most of the staff of ShopHQ was notified they were going to be out of a job in 60 days. That's the focus of this special episode.By Shawn Wilsie
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Host and Guests who have passed away, hosts who are leaving, and a network which went away.
22:51
22:51
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22:51After a three-month hiatus, the podcast is back, ready to dive into the latest buzz from the world of shopping networks, with a special spotlight on QVC. In this episode, we reflect on the heartbreaking losses of two beloved figures: the legendary Larry Muzzy, former Home Shopping Club host, and the iconic Chuck Woolery, famed game show host and QV…
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The explosive rise of Invicta on ShopHQ (ShopNBC)
27:12
27:12
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27:12In the thrilling premiere of Season 4, we dive into a seismic shift shaking the TV shopping world: Invicta's dramatic departure from ShopHQ after 22 years to join forces with JTV. Join Shawn Wilsie as he unravels the captivating story behind Invicta's meteoric rise and explores how this high-stakes move could spell major changes for the future of a…
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After nearly two decades of dazzling audiences on ShopHQ, ShopNBC, and ValueVision, Invicta Watches is shaking things up by shifting their shows and dazzling timepieces to JTV. In this episode of "Are We On the Air?©," we dive into the potential impact of this big move on both networks and explore the intriguing reasons behind Invicta's decision. B…
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On the thrilling season finale of "Are We On The Air?©," Shawn delves deep into the burning questions that have kept listeners on the edge of their seats. Amidst tackling these queries, the discussion evolves into a lively exploration of what truly defines a stellar QVC/HSN host, while shining a spotlight on the pivotal role of the producer. This e…
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Being a show host on QVC or HSN might seem glamorous—just a few hours on-air, then off to relax, right? Not quite! On this podcast, we peel back the curtain to reveal everything viewers don't see. It's these behind-the-scenes moments that determine who thrives and who falters in the business. Later, we'll play a clip from HSN showing how the price …
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If you've ever watched a TV shopping network and suddenly your favorite host has vanished. It can leave you wondering what happened and no explanation is usually given. In this episode, we look at the hows and whys of show hosts disappearing from your favorite networks. Video of Mary Beth Roe announcing her retirement from QVC…
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ShopHQ comings/goings and part II of the forgotten shopping networks
30:58
30:58
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30:58Step into the intriguing world of retail drama with our podcast as we kick off with the jaw-dropping antics of a QVC host, rumored to have uttered something utterly absurd. But that's just the tip of the iceberg! Next, we whisk you through the bustling corridors of ShopHQ, catching you up on all the latest buzz, before delving into the sales saga o…
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QVC/HSN Q1 results, Shop HQ happenings, what the host says vs what the viewer hears
24:04
24:04
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24:04Step into the captivating world of retail dynamics as we dive headfirst into the latest buzz swirling around QVC/HSN, revealing the intriguing results stemming from its parent company, Qurate. But hold onto your seats, folks, because this isn't just your average rundown – it's a rollercoaster ride of analysis that'll leave you on the edge of your s…
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The obscure TV shopping networks of the 80s
31:26
31:26
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31:26Once upon a time, there were daring networks that boldly proclaimed, "We've got this!" Armed with ambition and determination, they ventured into the ever-evolving landscape of television commerce. Yet, despite their valiant efforts, their journeys ultimately led them to fade into the abyss of oblivion. Some bid farewell with a resounding fanfare, w…
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Step into the mesmerizing world of salesmanship as we embark on a thrilling exploration of the greatest pitchmasters to ever grace the stage. Breaking barriers and defying stereotypes, these titans of persuasion transcended gender norms, leaving an indelible mark on the fabric of advertising history. From the bustling boardwalks of Atlantic City to…
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The Shawn Show, AKA shameless promotion of his YouTube page
7:48
7:48
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7:48This show is all about the "Are We On The Air?" YouTube page, and some new content which is now there. The page now features more clips from obscure shopping networks. Ever hear of STN Shop Television Network? How about USA Direct?By Shawn Wilsie
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Infomercial and Shopping Network's Sales Tricks They Use
29:30
29:30
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29:30Step into the captivating world where the time-honored traditions of Infomercial and TV Shopping networks echo the charismatic pitchmen of Atlantic City's bustling boardwalks in the glamorous 1940s. Unveil the secrets behind the enduring allure of phrases like "but wait, there's more!" and the tantalizing dance of price drops, as we delve into the …
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Embark on a journey through the riveting highs, heart-wrenching lows, and cinematic "creations" (????) birthed by the powerhouse trio of QVC, HSN, and ShopHQ in the exhilarating year of 2023. From dazzling successes to humbling setbacks, we dissect the strategies that soared and those that stumbled. As the curtain rises on 2024, what lies on the ho…
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It's the late 1980s and the attitude is "TV shopping is easy to do", so everyone does it. What happens when the "Playboy Channel" cable network decides to try a tv shopping show? I think you know the answer...By Shawn Wilsie
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The show begins with a tribute to the recent passing of one of the industry pioneers, then the conversation turns to a stream of consciousness chat about what happened to ValueVision/ShopNBC/ShopHQ/EvineLive/Evine/ShopHQ which caused the bankruptcy of its parent company, iMedia.By Shawn Wilsie
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Addressing QVC comments, and a look at Sune.
29:59
29:59
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29:59This show is dedicated to addressing the comments left, and questions asked about the TV shopping industry on social media, after episodes of this podcast. From drinking wine, to shipping costs, to the dress codes, many different topics are touched on. Then a look at the new shopping app Sune, which might be doing it right, before closing with two …
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QVC Q1, TV Shopping and the Law, and much more
24:21
24:21
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24:21A busy show today as a series of podcasts about TV shopping and the law begins, QVC/HSN results, ShopHQ stock, and the death of the professional broadcaster in TV shopping and on television in general.By Shawn Wilsie
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Could this really be it? The press release and CEO call regarding the iMedia results for fiscal year 2022?By Shawn Wilsie
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It's the big day, when iMedia FINALLY announces their 2022 sales. Are you a betting person?By Shawn Wilsie
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The Infomercial Star who is out of jail, and starting a cult?
28:33
28:33
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28:33Jailed infomercial star Kevin Trudeau is out of jail, but managing to stay in the news. On this episode of "Are We On The Air" the present and future plans of Mr. Trudeau are examined. Then a presently popular infomercial is in the spotlight, and on the radar of at lest one Attorney General. Did I mention I've fallen and I can't get up?…
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It's the second attempt at the numbers coming out for iMedia, the parent company of ShopHQ. Plus before it was ShopHQ/Evine/Evine Live/ShopHQ/ShopNBC it was ValueVision, and it's time for a look back at how it all started, on the TV station which launched "Mystery Science Theatre". Shawn will play some audio from ValueVision which hasn't been playe…
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ShopHQ was scheduled to release their yearly numbers on March 22, so the show begins with a discussion of that. Following that is a look at why taking on-air phone calls can be a terrible idea, and when a show concept goes wrong. The remainder of the show looks at how marketing can affect a brands image, as several podcast listeners have asked abou…
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Part 2 on the state of QVC/HSN with Marvin Segel
28:01
28:01
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28:01Continuing the conversation about the bad news at QVC/HSN and what can be done, if anything, to right the ship. Son of QVC founder Joseph Segel, Marvin Segel, joins the show.By Shawn Wilsie
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2022 closes for QVC/HSN with terrible sales and layoffs
26:16
26:16
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26:16Nothing but bad news for TV shopping networks QVC and HSN, as they close their fiscal year. Special guest Marvin Segel, son of QVC founder Joseph Segel, joins the show to unpack the disappointing sales numbers, and discuss the sad layoffs of 400 employees. Joan Rivers salutes Joseph Segel The Wellness Kitchenista…
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TV Shopping meets Bingo, after the success of Home Shopping Club
27:43
27:43
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27:43In the 1980s, television experienced a renewed interest in "Bingo" because of the direct-response connections. Once Home Shopping Club (later known as HSN) took off, it was almost inevitable that someone merged the two ideas together, in this pre-QVC world. For three months in late 1986, "Money Mania" was broadcast into 40 million homes. What went …
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Qurate (QVC/HSN) stock his a new low, plus what some networks are doing right.
39:30
39:30
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39:30The planned show, what some shopping networks are doing right, will begin after a very deep dive into what's going on with Qurate stock, the owner of QVC and HSN. Plus, what might be a contender for worst holiday commercial of all-time. The show closes with a sad farewell to a small business who tried very hard to make a go of it on Facebook Live.…
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QVC makes a Christmas movie, ShopHQ news, more host school
28:36
28:36
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28:36QVC is getting into making movies, could this be a mistake? Plus a listen to a QVC host selling an iPad after telling you not to buy one before. The ShopHQ numbers are out and they finally tell us where Shaq is. All wrapped around a theme of Christmas and Santa is waiting for you to call him.By Shawn Wilsie
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TV host school, QVC news, and so much more
29:21
29:21
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29:21This show is an entertaining jumble of what hosts of tv shopping networks should and shouldn't do, hosts leaving the industry, where some of your favorite hosts are going, a look at a small network out of Georgia doing big things, all bookended by children's TV shows. We On The Air Podcast facebook page…
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Analyzing an infomercial, a new FB page, and much more
22:59
22:59
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22:59In this latest edition, a look at a brilliant hire by Qurate, one of the successful infomercials of 2022 is analyzed to show why it's successful, and the reveal of the podcasts new facebook page. link to Are We On The Air Podcast facebook pageBy Shawn Wilsie
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The latest news from QVC, HSN, and ShopHQ
28:11
28:11
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28:11Season two kicks off with a look at how the sales are going at QVC, HSN, and ShopHQ in the second quarter of their fiscal years. QVC is making some changes, many of which were suggested on this very podcast in season one. There are new hosts at QVC, one fewer at ShopHQ, and where is Shaq? Plus a quick tribute to an amazing pet, for whom the product…
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QVC/HSN news, a sexy 80s commercial, and the plugs
20:34
20:34
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20:34In the finale to season one, the Quarate numbers for Q1 are out, and it isn't pretty. Plus, the president of HSN sent an email to the customers, what did it say? Shawn will tell you. Then a look back at a very famous commercial from 1980, before we wrap up season one with some thoughts, comments, and plugs. Season 2 will debut September 1st (roughl…
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The next big thing? Facebook Live selling
18:18
18:18
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18:18TV shopping meets facebook, in this episode which could also be explained by the old adage "everything old is new again". Today Shawn examines the small businesses who are taking to facebook in a way, almost identical to how the founders of the tv shopping industry were doing it forty years ago.By Shawn Wilsie
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Cutting cable TV and shopping network shows on-demand
20:02
20:02
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20:02First there was TV, then cable TV, then OTT (over the top) TV and now it's all about CTV. In this episode, Shawn looks at how the future of all the cable shopping networks could be in something similar to an app., which QVC is already using on AppleTV.By Shawn Wilsie
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Look back: The Telephone Auction Shopping Program
17:22
17:22
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17:22For many, their introduction to the world of shopping on TV wasn't QVC, CVN or the Home Shopping Club, but the syndicated "Telephone Auction Shopping Program". Auctioneer Chuck Huggins guided the viewer through a frenzied hour, which couldn't epitomize the 1980s more if it tried.By Shawn Wilsie
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Going deeper into the QVC/HSN situation at the moment
42:38
42:38
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42:38Good friend of the show Marvin Segel, son of the man who created QVC Joe Segel, returns to discuss the current state of affairs at QVC/HSN, in a very frank and honest discussion with host Shawn Wilsie.By Shawn Wilsie
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ShopHQ does a train wreck of a remote, and more bad commercials
19:39
19:39
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19:39What can go wrong when you're doing a live show, from a remote location? Only everything. While some networks over-produce what they do, some under produce. We'll listen to what happens when you don't plan enough; and when you send a guest to work with a celebrity guest on location, and leave your star host back in the studio, alone. But first, mor…
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The parent company of QVC and HSN is going through some tough times. Today the focus is on the hosts of the networks, and if their role needs to be updated. Plus, a quick "distraction".By Shawn Wilsie
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The year 2021 ends for QVC and continuing to examine bad commercials
18:37
18:37
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18:37The segment which was started on the last episode, concludes on this one and Shawn almost loses his mind. Then an examination of the yearly numbers for QVC. The show closes with another example of the annoying commercials, the listener voted on.By Shawn Wilsie
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