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In this can't-miss Part 2 of our deep dive into QVC history and its future, we’re back with Marv Segel—son of QVC founder Joseph Segel—and the legendary original host Paul Kelley. We kick things off with a nostalgic (and slightly spicy) look at the early QVC days—before guests, before glitz. Was it better back then? Paul shares behind-the-scenes st…
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In this episode, the drama behind the glittering screens of QVC takes center stage. Your host, the always insightful Shawn Wilsie, is joined by two heavyweights from the world of televised retail: Marvin Segel, son of QVC's legendary founder, and Paul Kelley, one of the network’s original on-air personalities. Together, these industry insiders rewi…
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From QVC icons to comedy greats, a surprising number of stars in the TV shopping world—and beyond—have roots in the Land of 10,000 Lakes. In this episode, host Shawn Wilsie dives into the mystery: What is it about Minnesota that produces so much on-air talent? Joining him is Tom Oszman, media historian and founder of TC Media Now, the go-to archive…
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Buckle up for Part Two of our conversation with the always entertaining Steve Sedahl! This episode dives into the wild world of two lesser-known TV shopping networks Steve worked at — stories you definitely haven’t heard before. Then, we get into what everyone’s been waiting for: how Steve landed a role on Comedy Central’s cult classic Let’s Bowl, …
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Everyone knows QVC and HSN, but back in the late 1980s, the dominant name in the world of TV shopping was the Cable Value Network—better known as CVN. On this episode, we rewind to 1986 and sit down with original CVN host Steve Sedahl. Best known to some as “Chopper” from the cult comedy series Let’s Bowl, Steve has enjoyed a long, dynamic career a…
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The latest annual results for QVC/HSN are in, and let's just say they're not looking pretty—that's the shocking first chapter of today's podcast. But don't worry, we’ve got something special in store after that! The legendary Bob Circosta returns to the show for an unforgettable walk down memory lane, reflecting on the golden days of HSN—the Home S…
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Get ready for a blast from the past as we welcome Bob Circosta, the original HSN host (Home Shopping Club), to the podcast! With the iconic home of HSN in Tampa/St. Petersburg closing its doors and relocating to West Chester, PA, Bob takes us on a fun, behind-the-scenes journey. He'll share the fascinating origins of the network, the moment they re…
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In part two of our exclusive interview with Aaron Kessler—dubbed "the future of the TV shopping industry"—he opens up to Shawn about his childhood and the experiences that shaped him into the dynamic force he is today, so watch out QVC and HSN. But that's not all! Food lovers in Minneapolis and St. Paul, you’ll definitely want to tune in—Aaron's sh…
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Qurate Retail Group, the powerhouse behind both QVC and HSN, has made a bold move: they're shutting down the iconic HSN campus, which has been the heart of home shopping for decades. In 2025, all operations will be consolidated at QVC's state-of-the-art "Studio Park" facility in Pennsylvania. What does this major shift mean for the future of HSN an…
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Get ready for a behind-the-scenes look into the world of TV shopping and business innovation! In this episode, Manuela Marcheggiani, the co-founder and CEO of Isomers Skincare, sits down with host Shawn Wilsie to unravel the secrets of getting a product onto the screens of TV shopping channels. With over 30 years of experience working with giants l…
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After a three-month hiatus, the podcast is back, ready to dive into the latest buzz from the world of shopping networks, with a special spotlight on QVC. In this episode, we reflect on the heartbreaking losses of two beloved figures: the legendary Larry Muzzy, former Home Shopping Club host, and the iconic Chuck Woolery, famed game show host and QV…
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In the thrilling premiere of Season 4, we dive into a seismic shift shaking the TV shopping world: Invicta's dramatic departure from ShopHQ after 22 years to join forces with JTV. Join Shawn Wilsie as he unravels the captivating story behind Invicta's meteoric rise and explores how this high-stakes move could spell major changes for the future of a…
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After nearly two decades of dazzling audiences on ShopHQ, ShopNBC, and ValueVision, Invicta Watches is shaking things up by shifting their shows and dazzling timepieces to JTV. In this episode of "Are We On the Air?©," we dive into the potential impact of this big move on both networks and explore the intriguing reasons behind Invicta's decision. B…
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On the thrilling season finale of "Are We On The Air?©," Shawn delves deep into the burning questions that have kept listeners on the edge of their seats. Amidst tackling these queries, the discussion evolves into a lively exploration of what truly defines a stellar QVC/HSN host, while shining a spotlight on the pivotal role of the producer. This e…
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Being a show host on QVC or HSN might seem glamorous—just a few hours on-air, then off to relax, right? Not quite! On this podcast, we peel back the curtain to reveal everything viewers don't see. It's these behind-the-scenes moments that determine who thrives and who falters in the business. Later, we'll play a clip from HSN showing how the price …
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If you've ever watched a TV shopping network and suddenly your favorite host has vanished. It can leave you wondering what happened and no explanation is usually given. In this episode, we look at the hows and whys of show hosts disappearing from your favorite networks. Video of Mary Beth Roe announcing her retirement from QVC…
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Step into the intriguing world of retail drama with our podcast as we kick off with the jaw-dropping antics of a QVC host, rumored to have uttered something utterly absurd. But that's just the tip of the iceberg! Next, we whisk you through the bustling corridors of ShopHQ, catching you up on all the latest buzz, before delving into the sales saga o…
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Step into the captivating world of retail dynamics as we dive headfirst into the latest buzz swirling around QVC/HSN, revealing the intriguing results stemming from its parent company, Qurate. But hold onto your seats, folks, because this isn't just your average rundown – it's a rollercoaster ride of analysis that'll leave you on the edge of your s…
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Once upon a time, there were daring networks that boldly proclaimed, "We've got this!" Armed with ambition and determination, they ventured into the ever-evolving landscape of television commerce. Yet, despite their valiant efforts, their journeys ultimately led them to fade into the abyss of oblivion. Some bid farewell with a resounding fanfare, w…
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Step into the mesmerizing world of salesmanship as we embark on a thrilling exploration of the greatest pitchmasters to ever grace the stage. Breaking barriers and defying stereotypes, these titans of persuasion transcended gender norms, leaving an indelible mark on the fabric of advertising history. From the bustling boardwalks of Atlantic City to…
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Step into the captivating world where the time-honored traditions of Infomercial and TV Shopping networks echo the charismatic pitchmen of Atlantic City's bustling boardwalks in the glamorous 1940s. Unveil the secrets behind the enduring allure of phrases like "but wait, there's more!" and the tantalizing dance of price drops, as we delve into the …
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Embark on a journey through the riveting highs, heart-wrenching lows, and cinematic "creations" (????) birthed by the powerhouse trio of QVC, HSN, and ShopHQ in the exhilarating year of 2023. From dazzling successes to humbling setbacks, we dissect the strategies that soared and those that stumbled. As the curtain rises on 2024, what lies on the ho…
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This show is dedicated to addressing the comments left, and questions asked about the TV shopping industry on social media, after episodes of this podcast. From drinking wine, to shipping costs, to the dress codes, many different topics are touched on. Then a look at the new shopping app Sune, which might be doing it right, before closing with two …
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Jailed infomercial star Kevin Trudeau is out of jail, but managing to stay in the news. On this episode of "Are We On The Air" the present and future plans of Mr. Trudeau are examined. Then a presently popular infomercial is in the spotlight, and on the radar of at lest one Attorney General. Did I mention I've fallen and I can't get up?…
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It's the second attempt at the numbers coming out for iMedia, the parent company of ShopHQ. Plus before it was ShopHQ/Evine/Evine Live/ShopHQ/ShopNBC it was ValueVision, and it's time for a look back at how it all started, on the TV station which launched "Mystery Science Theatre". Shawn will play some audio from ValueVision which hasn't been playe…
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ShopHQ was scheduled to release their yearly numbers on March 22, so the show begins with a discussion of that. Following that is a look at why taking on-air phone calls can be a terrible idea, and when a show concept goes wrong. The remainder of the show looks at how marketing can affect a brands image, as several podcast listeners have asked abou…
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Nothing but bad news for TV shopping networks QVC and HSN, as they close their fiscal year. Special guest Marvin Segel, son of QVC founder Joseph Segel, joins the show to unpack the disappointing sales numbers, and discuss the sad layoffs of 400 employees. Joan Rivers salutes Joseph Segel The Wellness Kitchenista…
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In the 1980s, television experienced a renewed interest in "Bingo" because of the direct-response connections. Once Home Shopping Club (later known as HSN) took off, it was almost inevitable that someone merged the two ideas together, in this pre-QVC world. For three months in late 1986, "Money Mania" was broadcast into 40 million homes. What went …
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The planned show, what some shopping networks are doing right, will begin after a very deep dive into what's going on with Qurate stock, the owner of QVC and HSN. Plus, what might be a contender for worst holiday commercial of all-time. The show closes with a sad farewell to a small business who tried very hard to make a go of it on Facebook Live.…
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QVC is getting into making movies, could this be a mistake? Plus a listen to a QVC host selling an iPad after telling you not to buy one before. The ShopHQ numbers are out and they finally tell us where Shaq is. All wrapped around a theme of Christmas and Santa is waiting for you to call him.By Shawn Wilsie
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Season two kicks off with a look at how the sales are going at QVC, HSN, and ShopHQ in the second quarter of their fiscal years. QVC is making some changes, many of which were suggested on this very podcast in season one. There are new hosts at QVC, one fewer at ShopHQ, and where is Shaq? Plus a quick tribute to an amazing pet, for whom the product…
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In the finale to season one, the Quarate numbers for Q1 are out, and it isn't pretty. Plus, the president of HSN sent an email to the customers, what did it say? Shawn will tell you. Then a look back at a very famous commercial from 1980, before we wrap up season one with some thoughts, comments, and plugs. Season 2 will debut September 1st (roughl…
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What can go wrong when you're doing a live show, from a remote location? Only everything. While some networks over-produce what they do, some under produce. We'll listen to what happens when you don't plan enough; and when you send a guest to work with a celebrity guest on location, and leave your star host back in the studio, alone. But first, mor…
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