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Everyone wants to know how to sell, but not everyone has the time or patience to sit down and put in the work. Mentor, Coach, Speaker and Respected sales industry expert with over three decades of experience. Gene Slade unapologetically brings the truth of why you're not home for dinner on time, working more and making less! Join us as we interview top sales people and business owners across the world! Don’t forget to hit the notifications button! You won’t wanna miss this!
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In this special episode, we’re bringing on a guest who’s near and dear to my heart—Luke Claypool. He’s a massive success story, and today, he’s going to share exactly how he achieved incredible results in record time. If you’re looking for inspiration, motivation, and a proven path to success, you don’t want to miss this one. Stay tuned!…
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Leads feeling a little slow? No worries! In this short but powerful episode, we're breaking down three actionable strategies you can use right now to generate more leads—even during the slowest seasons—all without spending a single penny. If you're looking for quick wins to keep your pipeline full, this one's for you! 💰🔥…
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What’s the connection between water fasting and leveling up your business? 💧 Last month’s Water Fest at Lead Ninja brought some incredible transformations, and we’re doing it again! In this episode, we’re diving into the benefits of a 72-hour water fast—not just for your body but for your mindset and productivity. Tune in to learn why stepping out …
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Ever wondered how some pros are consistently landing $40,000, $50,000, or even $60,000 tickets? 🤔 Today, we’re unlocking the secret sauce—prioritized lists. Discover how creating and leveraging these lists can elevate your game, increase your ticket size, and set you apart in the trades. Don’t miss this episode packed with actionable tips to help y…
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Welcome back, ninjas! In today's episode, Gene and Don kicks off the new year and Season 3 of the Blackbelt Sales Podcast with a powerful discussion on goal-setting for 2025. Whether you're aiming for realistic milestones or reaching for the stars with ambitious targets, this episode dives into strategies to help you achieve them. Learn how to set,…
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Struggling to get enough leads? You're not alone! In this episode, we're diving into the art of lead flows—what they are, why they matter, and how to ensure you're getting into more homes and closing more deals. Say goodbye to beans and rice and hello to steak dinners! Packed with actionable tips and strategies, this episode will help you turn your…
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The "shoulder season" can be a challenging time for those in the trades, especially HVAC technicians. But it doesn’t have to be slow! In this episode of the Blackbelt Sales Podcast, we’re sharing actionable tips and advice to help you turn this transitional period into one of your most profitable seasons yet. Whether you’re in HVAC or any other tra…
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In this episode of the Blackbelt Sales Podcast, we're diving into some inspiring success stories from the industry. These are the real-life wins that will not only encourage you but also challenge you to push your limits and stretch yourself just a little further. Whether you're looking for motivation or actionable insights, this episode has someth…
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In this episode of the Blackbelt Sales Podcast, we're shining a spotlight on electricians! Whether you're in the electrical trade or another field, you won’t want to miss this, as the tips and strategies we share are applicable across industries. Join us as we explore proven methods to increase your average ticket size and reduce those dreaded “no”…
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Welcome back to the Blackbelt Sales Podcast! In this episode, we’re diving into a fundamental yet often overlooked principle of sales psychology: the balance between pleasure and pain. We always emphasize establishing a need (the pain), but how often do we explore the pleasure side of the equation? People make purchasing decisions for two reasons: …
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In this episode, Gene Slade and Don Johnson tackle the game-changing benefits of having a well-crafted, pre-planned presentation process. From keeping your messaging consistent to enabling advanced sales techniques, a structured approach can transform your client interactions and improve your closing rate. If you're looking to take your sales skill…
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In this episode, Gene Slade and Don Johnson dive into one of the most crucial skills in sales: establishing a real need for the products on your shelves. Today’s focus? Ductwork in the HVAC category. But don’t worry – the strategies we share aren’t limited to ductwork alone. These insights apply to any product in your lineup! Discover powerful tech…
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Get ready to sharpen your approach in plumbing and water treatment sales with actionable insights today! In this episode, we break down the essential connections between plumbing and water treatment and how to leverage these insights to create more impactful conversations with customers. You’ll walk away with specific strategies and golden nuggets …
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In the aftermath of recent storms affecting Florida’s west coast, we're stepping up to address the urgent needs and unique challenges faced by the trades in these impacted areas. In this episode, we’ll be discussing essential strategies for contractors, technicians, and business owners as they navigate the increased demand for repairs and rebuilds.…
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In this episode, we’re diving into a crucial topic for any business that offers financing options to clients. Today, we’ll explore which financing options you should be offering and why leading with zero percent financing could be a costly mistake. Learn how to structure your financing offers in a way that benefits both your business and your clien…
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In today’s episode, Gene and Don tackle one of the most common roadblocks in sales: the "I need to talk to my spouse" objection. We’ll dive into two essential strategies — how to prevent this objection from arising in the first place and, if it does come up, how to handle it with confidence. Whether you're looking to close more deals or improve you…
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Today’s episode brings a unique and powerful topic you won’t want to miss: how to write your own sales scripts for the products you sell. This is a rare insight into some of the secret sauce behind Lead Ninja’s success, and it’s something you won’t hear anywhere else. In addition to scriptwriting, we’ll dive into a common sales hurdle — the "I need…
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Welcome to the 50th episode of the Blackbelt Sales Podcast! In this milestone episode, we’re tackling one of the most frequently asked questions: how do you create a high-value indoor air quality sales presentation? Many have asked us how we build packages worth $10,000 to $15,000 and present them confidently to customers. Today, we’re sharing the …
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In today’s episode, we're tackling a phrase you've probably heard a lot: "You need to build more value to make the sale." But what does that really mean, and how do you actually do it? Join Gene Slade and Don Johnson as they break down the concept of building value in sales. They'll explore why this strategy is crucial, what it really entails, and …
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Today, we're diving into a topic that's been generating a lot of questions—our Lead Ninja programs. Many of you have been curious about the differences between our free and paid offerings, and we're here to break it all down for you. Join Gene Slade and Don Johnson as they walk you through the various programs available, highlighting what you can e…
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In today’s discussion, Gene Slade and Don Johnson tackle a topic that hits close to home for many: wasted talent and potential. Have you ever felt like you're not fully tapping into your abilities? Or perhaps you know someone who's not living up to their potential? You're not alone. Gene and Don explore the reasons behind this common struggle and h…
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As we approach September 2024, many of you in HVAC and other trades may notice a seasonal slowdown. But this year, there's an added challenge—it's an election year. Have your clients been giving you the election objection? In today’s episode, we’ll explore effective strategies to overcome these objections and keep your sales momentum strong despite…
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In today’s episode, we’re diving into a challenging yet crucial topic: holding salespeople and other employees accountable. Accountability might be a tough and uncomfortable subject, but it's essential for the success and growth of any business. Join Gene Slade and Don Johnson as they explore effective strategies to ensure accountability within you…
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In today's episode, we're diving into the details of our next exclusive Ultimate Sales Ninja Mastermind. Have you ever wondered who should attend and what exactly is covered in these sessions? We've got all the answers for you. Join us as we talk about the upcoming mastermind taking place in a stunning 18,000 square foot mansion in Gatlinburg, Tenn…
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In today's episode of the Blackbelt Sales Podcast, Gene Slade and Don Johnson are diving into the three things that make the biggest impact on your sales. What are the three actions you can take today that will have the greatest effect on your revenue and personal paycheck? Join Gene and Don as they break down these critical factors and share actio…
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What's up, ninjas! Welcome back to another episode of the Blackbelt Sales Podcast. Today, we're diving into a topic that many salespeople dread but is absolutely essential: follow-up. Did you know that 80% of sales are closed between the 7th to 12th follow-up? Following up is critical to your success, but how do you maintain originality and avoid b…
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In today's episode of the Blackbelt Sales Podcast, Gene Slade delves into a common question in the sales world: Is assuming the sale the same as being pushy? Many technicians enter the business to fix things—they're mechanically inclined and love solving problems. However, when they're asked to sell, it can feel unnatural, especially if their past …
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In today's episode of the Blackbelt Sales Podcast, Gene and Don reflect on a timeless quote from Zig Ziglar: "Business is never good or bad out there. It's only good or bad between your ears." What do you do when life throws challenges your way that are completely outside of your control but can significantly impact your business, job, finances, or…
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In today's episode of the Blackbelt Sales Podcast, Gene and Don tackle a common challenge across various industries: managing call volume effectively. Have you ever found yourself overwhelmed with too many calls, especially during peak seasons? For instance, in the HVAC industry, as we head into summertime, the phones start ringing off the hooks. M…
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In today's episode of the Blackbelt Sales Podcast, Gene and Don will be tackling the common challenge of pricing jobs effectively. Have you ever struggled with pricing jobs? Have you been taught a correct method—not the only method, but one that works well? Or are you just out there winging it? If this is one of those areas you struggle with, this …
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Today's episode of the Blackbelt Sales Podcast will tackle the critical role of appearance in your sales success. Does your appearance really make a difference in your sales? We believe it does. For service professionals who visit clients' homes, there are essential rules to follow. Join us as we explore why caring about your appearance reflects yo…
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In today's episode of the Blackbelt Sales Podcast, Gene and Don will be discussing the significant impact of tone and inflection on your sales success. Have you ever thought about how the way you say something can completely change its meaning? Whether you're out in a house or in a sales situation, using the right words is crucial, but delivering t…
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In today's episode of the Blackbelt Sales Podcast, Gene and Don will be discussing a common challenge: dealing with realtors, management companies, and other third-party higher authorities. Do these situations ever get you stuck when you can't actually get to the owner or the decision maker? Join us as we explore strategies to navigate these scenar…
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Today's episode of the Blackbelt Sales Podcast, is about how to eliminate zero tickets without high pressuring your customers. Join Gene as he explores effective strategies to eliminate zero tickets while maintaining healthy and positive customer relationships. He'll discuss two critical reasons why potential buyers might not be purchasing from you…
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In today's episode of the Blackbelt Sales Podcast, Gene and Don are going to talk about a common challenge amongst techs: why aren't people buying from you? Join us as we explore why customers tend to delay purchases, especially in industries like HVAC during shoulder seasons. We'll also share practical solutions to boost sales. Don't miss out on t…
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In today's podcast, Gene and Don will discuss the phenomenon of customers showing a tendency to delay decisions at present. They'll delve into the underlying psychology behind this behavior, exploring why individuals are inclined to postpone actions and strategies for addressing it. Additionally, they'll provide a preview of the topics slated for d…
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What's the primary objection that tends to halt your progress in your role? What's the key factor preventing you from completing transactions with clients, making sales, and ultimately, doing what's best for them? In today's episode, Gene and Don will address those objections head-on and also provide insights into the upcoming Blackbelt Sales Event…
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Are you having difficulties getting leads? Yes? Well, this episode is for you! Gene is joined by Don Johnson and Mark Sherwin, co-founder of LeadsNearby, to talk strategy on how to get leads long term and market yourself better, along with short term strategies that will enable you to do things right now and go out to make your phone ring and make …
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Are you sick and tired of losing sales? Are you out there serving clients and getting the price objection? Are they telling you that they need to get other quotes? How are you handling it? Are you winning most of the time? Or is this causing you to lose sales? Gene and Don tackles that and more in this episode so stick around and keep listening!…
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Are you listening to your clients? Sales people are good listeners vs good talkers and clients will share their wealth with you when they know that you care about them and by listening to your clients, you're demonstrating a certain level of care for them. But how will your clients know that you're listening to them? In this episode of the Blackbel…
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Are you having issues regarding your leads this year? Can't figure out what to do and need help? Then this episode is what you've been waiting for as Gene and Don talks about what to do when this happens and offer solutions to overcome this from a sales perspective. Get your pen ready and take notes! This episode is packed with helpful tips and inf…
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Do you know the difference between a price complaint and a price objection? Are you perhaps, handling a price complaint as a price objection? In this episode, Gene and Don talks about the difference between the two and discuss how to handle both. Make sure to take down notes! You wouldn't want to miss this episode.…
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Have you ever had clients that you're trying to get involved with stuff like Breathe Easy Packages, Ultraviolet Lights, Filters, All the Indoor Air Quality Products that are available today and they just don't seem to show any interest? In this episode, Gene and Don will show you how to increase the sense of urgency for those clients to get somethi…
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Having difficulties getting a project to move forward because people want to put it off? In today's podcast, Gene and Don will be discussing strategies to help you out in this situation and introduce the Return of Investment Close. You're absolutely going to love this episode so make sure to tune in and be seated, it's going to be jampacked!…
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Today's podcast is all about when customers say to you one of two things, "I wanna think about it" or they just wanna put it off until fall, or next year, or two, or three years from then. Gene and Don will tackle how those objections can be utilized to your advantage, to the company's advantage and more importantly, to the customer's advantage. Yo…
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Are your techs not getting all of the options that really should be on the list? On today's episode, Gene and Don talks about how when coaching and training techs, they find that there are options that aren't included on the list and how to handle when the client stalls or says, "I wanna think about it" or "I wanna put this off for another year, or…
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