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The Smart Cleaning School Podcast helps cleaning business owners from start-up to the struggling solo to the striving seven-figure get SMARTER in their businesses, reshape their mindset, increase productivity, clear the overwhelm, and get clarity through SMART goal-setting & personal accountability. Ken Carfagno is a lifetime learner and teacher. His mission is to help visionaries make the impact they were meant to make.
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Grow My Cleaning Company's Podcast

Mike Campion, Author, Speaker, serial entrepreneur and bad dinner guest hel

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Wanna grow your cleaning company? Listen in and discover the secrets to growing your cleaning company as host Mike Campion coaches owners of cleaning companies about employees, hiring, firing, marketing, sales, systems and all things business (and a guest expert now and again). Episodes are only 20 minutes long and release every Monday and Thursday!
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In this episode, Mike Campion and mindset coach Suzanne Bandick dive deep into the real reason many cleaning business owners stay stuck—fear and worry. It’s not lack of knowledge that holds us back, it’s those sneaky emotions that keep us frozen. Suzanne shares how these feelings hijack our actions and what to do instead. Learn how to replace fear …
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I've been cleaning homes since 2006 and have noticed a dramatic increase in home security as technology improves. Alarms have gone from wired to wireless. Cameras surveil various angles and locations of the home. Garages have keypads. Families are more secure than ever and they can do so at an expense less than it used to cost. This happens so pred…
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In this episode, Mike dives into a big question for cleaning company owners: should you hire solo cleaners or teams? He breaks down why this decision isn’t just about logistics—it’s about building a business you actually enjoy. You’ll learn how to hire based on core values, create a team you love working with, and avoid getting stuck with staff who…
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Stuck at six figures in your cleaning business and ready to break into the million-dollar club? In this episode, Mike Campion and Jenell Newell reveal the three key upgrades every cleaning company owner must make: beliefs, systems, and community. They break down why mindset matters more than tactics, how simple systems can scale your business, and …
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Referrals are great—until you’re ready to grow. In this episode, Mike Campion and Jackson Pinkoski break down why predictable marketing systems beat hoping and waiting for word-of-mouth. You'll hear real client stories, including one cleaning company owner who thought her hiring funnel was broken (spoiler: it wasn’t) and another who panicked over a…
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I host an accountability & mastermind call every Monday for the SMART Cleaning Tribe. We are a family of cleaning service owners with teams (that used to be solo). I'm the architect of this group of amazing people, always looking for the 1% that desires to set monthly SMART goals and be held accountable to their achievement. Check out the episode "…
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Struggling with commercial cleaning bids or scared to walk into businesses? You’re not alone! In this episode, Mike Campion and Lindsay tackle real questions from cleaning business owners about how to price commercial jobs and overcome fear of cold outreach. Mike shares his dead-simple formula for profitable bids and explains why square footage can…
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In this replay of one of our top episodes ever, we dig into the messy, real-life side of running a business — the stuff most folks don’t talk about. Our guest shares how building systems helped them escape chaos and start growing with purpose. We also dive into hiring smart, treating your team right, and why putting profit first can save your sanit…
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In this replay of one of our top episodes ever, Mike Campion and Lindsay Bjorklund dive into the real reasons cleaning business owners stay stuck working too much. Mike challenges listeners to drop the COVID excuses and start thinking like true business owners—not worker bees. He shares how to stop cleaning without losing profit, and why your minds…
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In 15 years of solo cleaning, over 75 families have hired me to clean for them. However, I sold my business with 17. What happened to the others? It's simple. This is a seasonal service for some and a lifetime for others. I never tried to figure that out. I just served. I have lots of experience getting "let go", "moved on", "fired", etc. Some let …
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In this AMA episode, Mike Campion tackles some of the biggest mindset traps cleaning business owners fall into — like trying to solve the wrong problem. From hiring legally to raising prices and setting boundaries with clients, Mike dishes out tough love with real-world strategies. He explains why you should never reshape your business around one p…
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In this replay of one of our top episodes ever, Mike Campion and Suzanne Bandick break down the real superpower behind successful business owners: decision-making. If you've ever said, "I need to think about it," this one's for you — spoiler alert: you're probably just afraid. Mike and Suzanne get real about how avoiding decisions leads to stress, …
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In this episode, Mike Campion teams up with marketing guru Jackson Pinkoski to talk about why cleaning business owners must diversify their lead sources. They bust the myth of the “magic lead machine” and show why relying on one platform—like Facebook or referrals—can leave you high and dry. Mike shares how testing, tweaking, and tracking your mark…
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This is a story that will cost a cleaning supplier a lot of money. First of all, I hope you all know me by now. I am not vindictive. I did not have a bad experience with the company I'm going to mention. However, I chose to do my 3-stars out of 5 review to the world because it will illustrate a vital lesson on the lifetime value of a client. I purc…
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In this episode, Mike Campion tackles one of the biggest questions cleaning company owners face: When should I stop cleaning and start running my business? He dives deep into the mindset shift from cleaner to true business owner and breaks it down with simple math and straight talk. Mike shares why hiring is usually done wrong (hint: stop asking yo…
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In this replay of a fan-favorite episode, Mike Campion and paid traffic expert Jackson Pinkoski break down the real differences between Google Ads and Facebook Ads. They dig into why using the same ad on both platforms is a rookie mistake, and how to craft messages that actually get clicks. Whether you want fast leads or a long-term audience, you'l…
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In "Keys to Solo Longevity I", I established a few foundational principles. First of all, there is a clear difference in a Ford and a Honda. I prefer my cleaning machine to operate more like a Honda. They last longer and require less maintenance... and I shared this from my experience having owned 4 Fords and 8 Hondas in 30 years. Secondly, we deco…
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In this episode of Ask Mike Anything, Mike Campion tackles two big questions from cleaning business owners: how to manage teams spread across multiple cities, and how to stop the cash flow crunch from net-30 billing. Mike drops truth bombs about growing too fast, chasing ego over profit, and why having one client in a faraway city is worse than non…
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In this episode, Mike and Jenell unpack what it really takes to lead like a CEO—even when everything feels like it's falling apart. They share real stories, science-backed tools, and a little tough love to help business owners bounce back faster and stay focused on what matters. Learn how to breathe through stress, ground yourself in tough moments,…
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In this replay of a fan-favorite episode, Mike Campion is joined by marketing pro Jared Robinson to bust some big myths about marketing and money. They dive into why cleaning business owners must know their numbers — and why saying “my accountant handles that” won’t cut it. Jared shares real talk on how to test marketers before hiring and why prett…
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This 2-part podcast was inspired by a Solo Cleaning School Elite member, Dave Reeks. Dave started implementing the ISO Model in early 2022, operating The Finest Clean in South Wales, Australia. I am so proud of his diligence and commitment. Dave has grown from an Initializer to the Stabilizer phase of the ISO Model in 6 months. I recently did an Op…
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What would you do if half your business vanished in a single week? In this powerful episode, Mike Campion answers a gut-punch question from a listener who lost $10K in monthly revenue almost overnight. He shares tough-love advice on taking extreme ownership, diversifying your client base, and building a business that’s strong enough to survive real…
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In this episode, Mike Campion reconnects with the amazing Caitlyn Fuessell—one year after her first appearance—to see how far she’s come! From cleaning chaos to calm confidence, Caitlyn shares how she built real systems, cut her workweek down, and became a true leader in her business. You’ll hear about the mindset shifts that made it all possible a…
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Want to know the key difference between successful business owners and those who struggle? In this episode, Mike Campion and Suzanne Bandic break down the mindset shifts that separate the wealthy from the rest. They reveal the top beliefs that help entrepreneurs grow their businesses, take smart risks, and build long-term success. Are you thinking …
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Last week I kicked off a 11-part Retention Series for the Smart Cleaning School Here’s the basic question. What good is it to only teach you GET great customers if you can’t KEEP them?! It makes no sense at all. You’re right! That’s why I’m compiling these episodes for you over the next few months. I highly encourage you to study these and implemen…
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Too many clients, old clients creeping back, and the ever-changing world of SEO—this episode’s got it all! Mike and the crew tackle real questions from cleaning business owners, including when to hire your first helper, how to handle past clients who suddenly reappear, and whether SEO is even worth it anymore. Is Google still the key to getting new…
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Struggling to hire the right people? In this episode, Mike Campion dives into a live coaching call where Shawn asks how to use core values to hire better, and Hayatt uncovers the power of data in fixing her hiring funnel. Learn why hiring based on culture fit makes training and teamwork easier—and how tracking key numbers can help troubleshoot wher…
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Feeling overwhelmed in your business? Mike Campion and Jackson are here to help you grow without the burnout. In this episode, they break down the key shifts every business owner needs—like working on the business instead of in it, building systems that create freedom, and focusing on profit over hustle. Mike shares no-fluff advice on delegation an…
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I have discovered through losing dozens of clients over the years that they cancel service for 3 reasons. Would you like to know what they are? Here’s the summary. Quality - Whether you fail to meet your expectations or theirs, they will perceive you are not a good cleaner and fire you. Character - This prevents the customer from building trust wit…
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In this classic replay episode, host Tracey Thompson shares powerful strategies for growing a successful business. She dives into the importance of mindset, hiring the right team, and learning to step back so your business can thrive. You’ll also hear why great marketing is more about building relationships than just selling. Plus, Tracey reveals w…
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Want more customers talking about your cleaning business? In this episode, we break down the power of word-of-mouth marketing and how to create a talk trigger that makes your company unforgettable. Learn the four R’s of word-of-mouth success—Remarkable, Relevant, Repeatable, and Reasonable—and how small, thoughtful touches can bring in more referra…
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Struggling with cleaner turnover, remote walkthroughs, or automation in your cleaning business? In this AMA episode, Mike Campion and Lindsay Bjorklund break down how to handle client concerns about new cleaners, the best way to conduct walkthroughs when you're not on-site, and which tasks to automate (and which to avoid). Plus, Mike shares hidden …
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Do you want prospects to find you and ask you for help or would you rather hunt for them and try to sell them? The first option is called a relational approach and the second is a transactional one. I created the original ISO Model Course in 2017 when I was in the hunt of optimizing my first solo cleaning company in Upstate New York. At this time, …
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Struggling to get what you want in your business? In this episode, Mike Campion and Suzanne Bandick break down why success starts with clarity—and how to confidently ask for what you need. They discuss the common fear of asking, the power of preparation, and how to make every conversation a win, no matter the outcome. Learn the five key steps to sh…
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Struggling with the fear of making tough business decisions? In this episode, Mike Campion and performance coach Jenell Newell dive into the mindset shift needed to break free from the “I couldn’t possibly” trap. They discuss why business owners avoid difficult conversations, how to gain a fresh perspective, and why taking action always leads to gr…
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Struggling to get more clients for your cleaning business? In this episode, Mike Campion and Jackson Pinkoski share the three key traits of successful marketers. Learn why patience and persistence matter more than the perfect ad campaign and how small adjustments can lead to big wins over time. Mike also shares real success stories, including how o…
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This month's Freedom Report starts with a clip from a call with Coach Josh. I had accomplished a lot in December as you heard in the last report, adding 5 new buildings and 1 new team member. The 5 buildings added $3,800 per month of new revenue and brought us to 13 buildings and 5 houses to delegate. The new team member would take 3 of the buildin…
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Struggling to grow your cleaning business? In this “Ask Mike Anything” episode, Mike Campion shares game-changing strategies to attract better clients, find reliable employees, and boost your profits. Learn how to uncover the real pain points behind cleaning needs, so you can sell more effectively. Mike also explains why setting boundaries with dif…
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What if you could step away from your business and it would still run smoothly? This episode is a special replay of one of our most-loved podcasts! Mike Campion sits down with Daisy, a cleaning business owner who transformed her struggling, seasonal business into a thriving, self-sustaining company. After facing major personal and professional chal…
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Are you saying “yes” too much and feeling burnt out? In this episode, Mike Campion and Suzanne Bandick explore the hidden dangers of people-pleasing and how it could be holding you back in your business and life. They break down why setting boundaries isn’t selfish—it’s the key to long-term success and true kindness. Suzanne shares six practical st…
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I ended the November Freedom Report with peace. We had brought our plan to go to Florida to God and asked Him to show us the way. We had over 20 job applications come in with no new hires. I personally connected and made initial connection to 240 local office cleaning prospects and followed up with close to 100 phone calls to find out if they had a…
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Struggling with hiring, leadership, or pricing in your cleaning business? In this episode, Mike Campion breaks down why team leads might be holding your company back and how to train every cleaner to take ownership. He also reveals the #1 hiring mistake business owners make and why core values matter more than experience. Plus, if you haven’t raise…
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Struggling to grow your business but feel stuck in the same cycle? In this replay of a classic episode, Mike Campion and coach Tracy Thompson break down the mindset shifts that separate successful entrepreneurs from those who stay stuck. They reveal why most business owners know what to do but still don’t take action—and how to change that starting…
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Struggling to make your marketing dollars count? In this episode, Mike Campion and marketing expert Jackson Pinkoski break down the biggest mistakes cleaning business owners make—and how to fix them. Learn why tracking key numbers like CAC, ROAS, and LTV can transform your business and help you scale faster. Plus, discover why recurring revenue is …
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I recorded "A New Freedom Vision" in May, just 6 months ago. It was a bold proclamation. I could not go to Florida for a month, while scheduled to clean 2 days per week. I had to grow a team. I interviewed Josh Melton for my podcast in June ("The Cleaning Road to Nineveh with Josh Melton") and immediately asked him to coach me. I was ready for the …
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Struggling with slow employees or late payments? In this episode, Mike Campion breaks down whether cleaning business owners should pay hourly or per job—and the surprising mistakes many make when switching pay structures. Plus, he shares why requiring a credit card on file can save you from chasing down payments and protect your business from finan…
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In this classic replay episode, Mike Campion chats with long-time client Spencer Ward about how he scaled his cleaning business to $10K in profit while working just 10 hours a week. Spencer shares the mindset shift that helped him stop working in his business and start working on it. He explains how hiring the right people and focusing on core valu…
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Are the stories you tell yourself helping or hurting your business? In this episode, Mike Campion and Suzanne Bandick dive into the power of our thoughts and how they shape our reality. They break down how to identify limiting beliefs, challenge them, and rewrite them into stories that actually serve you. Whether you're struggling with hiring, pric…
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In my last Freedom Report, I humbled myself with the reality of my situation. I'm striving for this New Freedom Vision, but two glaring blind spots were holding me back. Another month has gone by. How is it going? Short answer. Not good! I am going to share my update exactly as it happened and end with a clip from Coach Josh at the end of October w…
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Struggling to make tough decisions in your cleaning business? In this episode, Mike Campion dives into why avoiding hard choices—like raising prices or restructuring your team—only keeps you stuck. He explains how taking action, even when it’s uncomfortable, is the key to growth and success. Learn why waiting too long limits your options and how bu…
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