Ever wondered how to make your DIY website pop, turn your online presence into a client magnet, or transform your side hustle into a full-fledged business? You're in the right place! I'm Becca, content creator for InsideTheSquare.co. I've turned my career around, transforming myself from an unknown Squarespace designer into the worlds go-to expert on all things Squarespace in just a few short years. Every Thursday, I'm dishing out actionable advice, insider tips, and game-changing strategies ...
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An inside look at the ambitious, joyful and occasionally terrifying journey of creators.
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Unauthorized is hosted by Alan Houser and Jason Barone. It's a show where you, our loyal listener can glean tips, tricks and gems to help you in your day-to-day Squarespace workflow. If you’re a Designer, Developer, Marketer —or just a regular site-owner who loves Squarespace, then this is your show.
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Let's talk about design, branding, and strategy. Squarespace is your best friend - I'll tell you why!
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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nor ...
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Overshare: Honest Conversations with Creatives
Working Not Working: Connecting Companies with the Universe's Best Creatives
Welcome to Overshare, hosted by Working Not Working co-founder Justin Gignac. In a world of carefully curated portfolio sites and Instagram feeds, Justin sits down with his favorite creatives to get past the highlights and discuss the tough stuff we don't talk about in public often enough.
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Lighting Nerds is a bi-monthly podcast that talks about the technology used in entertainment lighting, lighting industry news, hosts interviews with people in the field, and general banter about lighting.
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Welcome to the Brilliant Business Beautiful Life Podcast, the ultimate playbook for entrepreneurs and start-ups looking to transform their vision into a thriving reality. I'm your host, Samantha Bell, an entrepreneur who turned her passion into a successful venture - 16th Ave Creative Studio. We specialise in Squarespace website design, copywriting, and brand design, helping coaches, creatives and service-based businesses shine brightly across the globe. This podcast is for YOU - the tireles ...
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393 | 10 Opportunities for Product-Based Businesses: State of the Product Industry Survey with Katie Hunt
18:26
18:26
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18:26Today’s episode continues the conversation about the State of the Product Industry survey that we did. Last episode, I summarized what we learned when 400 product-based business owners shared intimate details about their income, profit, how much they pay themselves, their product line, their team, their sales and marketing strategies. If you have n…
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392 | Revenue, Teams, Tariffs, and Trends: The State of the Product Industry in 2025 with Katie Hunt
28:46
28:46
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28:46Every founder I know has been wondering at some point or another how much other brands are making, what tech they're using, and how big their teams are. Everyone wants to see what other brands are doing and how they are successful. Even though we know that every business journey looks different, it's natural to be curious. The product world is shif…
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391 | Selling Your Excess Inventory with Melodie van der Baan, Max Retail
23:35
23:35
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23:35Do you have excess inventory that you have no idea how to move? On today's podcast, we have Melodie van der Baan, cofounder of Max Retail. It's a platform designed to help independent retailers and brands easily sell their excess inventory online. During our conversation, Melodie shares how she started out as a sales rep, and then how she owned her…
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390 | How Trump's Tariffs Are Affecting Small Business Owners with Emily Ley, Simplified®
36:48
36:48
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36:48Today's episode is an important and timely one. It is a conversation about resilience as small business owners and what we can do or how we navigate things when we are backed into a corner by forces outside of our control. Our guest this week is Emily Ley. She is the founder of Simplified®, a wildly successful brand of planners and organizational t…
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389 | Communicating Price Increases to Your Retail and Wholesale Customers with Katie Hunt
14:58
14:58
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14:58With everything going on in the global economy right now, there have been a lot of discussions about price increases. It's been a hot topic in Paper Camp, in our LABS community, and even in my Advisory Board mastermind. People are asking about how to raise their prices, if they should raise their prices, and also how to communicate those price incr…
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89: SEO Crash to AI Comeback: How I'm Rebuilding My Squarespace Business
14:04
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14:04Send a message to InsidetheSquare If you've ever watched your website traffic drop, your strategy stop working, or your momentum disappear, this episode is for you. In this episode of ThinkInsideTheSquare, I'm sharing exactly what happened when I lost 80% of my website traffic overnight and how I’ve spent the last six months rebuilding my business …
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388 | Leveraging Funding to Expand Your Business with Zeba Parkar, Treleaf
30:47
30:47
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30:47Let's talk money. Money is a necessity in business, but it can also be a pain point, particularly for product-based business owners because our investments, overhead, and risks are generally heightened compared to service-based businesses. We not only need to make money, but we also need to spend money for future expansion and growth. But where doe…
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Send a message to InsidetheSquare Did you know more than half of your website visitors are probably on their phones? In this episode, I'm sharing my expert advice on how you can make your Squarespace site look fantastic on every screen size. Hint: It all starts with how you edit. We're diving into mobile-first design (and why it matters SO much), h…
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387 | 2025 State of Product Industry Survey Now Accepting Submissions
6:58
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6:58It has been almost one year since we conducted our 2024 State of the Product Industry survey, and we are back doing it again. So from now until April 11, our 2025 State of the Product Industry Survey is open, and we wanna hear from you and all of your physical product-based business owner friends. You can head to prooftoproduct.com/2025survey to sh…
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87: How to Create & Sell a Custom GPT the Easy Way
22:52
22:52
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22:52Send a message to InsidetheSquare Wondering how to turn your expertise into an AI tool that helps others and generates income? In this episode of Think Inside The Square, I'm sharing the straightforward process I used to create Custom Cody, my Squarespace code AI assistant that's now helping hundreds of users with their website customization questi…
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386 | How Do I Align My Product Release Cycles with Wholesale Buying Seasons with Katie Hunt
8:56
8:56
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8:56When should I release new products to the wholesale market, and how do I align my release cycles with wholesale buying seasons? I get these questions and more about product release cycles all of the time. In fact, this has been a hot topic in this round of Paper Camp, our coaching program about wholesale. If our Paper Camp students are asking about…
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86: From Myspace to AI: How to Keep Your Online Business Relevant in a Changing Digital World
19:22
19:22
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19:22Send a message to InsidetheSquare 🔄 Is your online business ready for the NEXT big industry shift? Learn how to spot trends BEFORE they impact your bottom line! In this episode, I'm sharing my decade of experience weathering digital disruptions. From the decline of Myspace to AI design tools threatening to replace designers, I've seen how quickly t…
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385 | How E-Commerce Brands Are Using Pinterest Trends To Get More Sales with Heather Farris, Heather Farris Co
27:57
27:57
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27:57It's been a minute since we've talked about Pinterest marketing here on the podcast, so I thought it was time that we revisit this topic. A lot has changed over the years with Pinterest, especially given the explosion of AI. So this week, Heather Farris is joining me on the podcast. She runs a Pinterest agency and education company. Heather has hel…
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85: Website 101: Domain, Hosting & CMS Basics
11:42
11:42
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11:42Send a message to InsidetheSquare 🏠 Confused about domains, hosting, and CMS? In this episode, I break down exactly what you need to know about domains, hosting, content management systems, and professional email addresses - the essential building blocks with no fluff, just practical information to help you understand what's happening behind the sc…
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384 | How to Find and Pitch Year-Round Gift Guides with Gloria Chou, Gloria Chou PR
27:28
27:28
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27:28When you think of public relations or PR, what first comes to mind? Is it holiday gift guides, being on the Today Show? What if I told you that PR can often be more effective than social media or paid ads for boosting a business's credibility and visibility? That's exactly what today's guest is sharing. Gloria Chou is an award-winning PR strategist…
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84: Building a Thriving Membership Community with Squarespace
20:52
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20:52Send a message to InsidetheSquare Want to turn your Squarespace website into a thriving membership community where people connect, engage, and happily pay for your expertise? In this step-by-step tutorial, I break down exactly how to use Squarespace Member Areas to create an exclusive space your audience will love. I'll show you my favorite workaro…
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383 | Navigating Seasonal Fluctuations in the Gift & Candle Industry with Sarah Hart, Simply Curated
40:51
40:51
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40:51Today's guest is LABS member, Sarah Hart, the founder and creative director of Simply Curated, a home fragrance brand that has been in business for twelve years. Sarah also recently launched a sister brand called Hart and Co. In this episode, Sarah shares the origins of her candle and home fragrance business, including the pivotal moments and chall…
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382 | Alumni Spotlights: Before & After Paper Camp
16:26
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16:26I know we've been talking a lot about our wholesale coaching program, Paper Camp, which is where we are going to teach you everything you need to successfully sell wholesale. But today, I want to hand the mic over to four of our Paper Camp alumni to share their experiences. I'm calling this our “Before and After Paper Camp” series, where you can he…
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83: SEO in the Age of AI: What Actually Works in 2025 with Mariah Magazine
30:23
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30:23Send a message to InsidetheSquare Have AI-generated articles been pushing your content down in search results? In this episode, I'm talking with SEO expert Mariah Magazine about how the battle between AI and SEO is reshaping visibility for Squarespace website owners. Discover why your authentic voice might be your greatest SEO advantage and how to …
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381 | Prep Your Product for Wholesale with Katie Hunt & Alex Gagné, Chez Gagné
16:20
16:20
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16:20To successfully sell wholesale, you must focus on your product line first. If you do not have a product line that has a unique point of view, is priced right, and has strong profit margins, you'll have a difficult time when you start doing sales and marketing, particularly on the wholesale side. A strong product line is the foundation of a strong w…
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380 | 4 Common Wholesale Mistakes and How to Correct Them with Katie Hunt
13:54
13:54
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13:54How did you decide that it was time to start wholesaling for your business? This is one of my favorite questions to ask my coaching clients, our Paper Camp students, and even the guests here on this podcast. Even though there are a lot of similarities between our stories, everyone's journey is so incredibly different. In some cases, like mine, deci…
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82: The Business Owner's Guide to Sustainable Content Creation
13:48
13:48
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13:48Send a message to InsidetheSquare Ever had that "aha!" moment where something clicks and you can't wait to share it? That's exactly what this episode is about! Join Becca Harpain, Squarespace expert and founder of InsideTheSquare.co, as she reveals how those everyday discoveries can become the foundation of engaging content that builds trust with y…
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Expanding into 1,000 Stores with Brittany O’Brien, Brittany Paige [Replay]
35:56
35:56
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35:56Hey, friend. I'm pulling an amazing episode from the archives with over 375 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at Paper Camp alumni, Brittany O'Brien's journey growing her stationery …
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379 | Is Paper Camp Right For You with Katie Hunt
15:52
15:52
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15:52Have you been thinking about joining us for Paper Camp, but aren’t sure if this program is a good fit for you? Or maybe you're a new listener of the podcast, and you're thinking, what the heck is this Paper Camp program that I keep talking about? This episode is for you. I'm answering the top questions that we get asked about our wholesale program …
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81: From PhD to CSS: Squarespace Career Advice from Christy Price
21:35
21:35
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21:35Send a message to InsidetheSquare 🎨 Ever dreamed of turning your love for web design into a thriving career? Join me for an incredible conversation with Christy Price, a 20-year web design veteran who went from coding in grad school to becoming one of the most respected Squarespace designers in the industry! In this episode, Christy shares the surp…
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378 | How to Apply for a Paper Camp Scholarship with Katie Hunt
6:42
6:42
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6:42If you’re listening today that means you’re likely interested in applying for our Paper Camp scholarship! Giving back is one of our core values here at Proof to Product and we give back through our time, knowledge as well as financial scholarships. Since 2011, we’ve awarded over $275,000+ in scholarship funds to creative entrepreneurs who sell phys…
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80: 5 Website Mistakes That Can Tank Conversion Rates (and how to fix them!)
15:22
15:22
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15:22Send a message to InsidetheSquare In this episode, you'll learn about the five common mistakes that might be secretly sabotaging your website's performance. Whether you're selling products, booking services, or growing an email list, you'll discover why even the most aesthetically pleasing websites can struggle to convert. Beyond identifying these …
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What Retail Shops Look for When Buying Wholesale with Ginger Diaz, Feliz Modern & Rancho Diaz [Replay]
36:16
36:16
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36:16Hey, friend. This week, I'm pulling an amazing episode from the archives with over 375 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. So whether you are a new listener or you've been around for a little while, this one is a mu…
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79: Pushing Past Template Limitations: A Conversation with Ghost Plugins Founder Cody Juhnke
20:10
20:10
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20:10Send a message to InsidetheSquare In this episode of Think Inside the Square, we dive deep into the world of Squarespace plugins and custom development with Cody Juhnke, the creative force behind Ghost Plugins and Pluto Studio. With over 100,000 Squarespace websites using Ghost Plugins, Cody shares invaluable insights about creating unique function…
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377 | Behind the Scenes of Airport Retail and What It’s Like Being Featured on The View with Jodi Kostelnik, The Neighborhoods
33:07
33:07
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33:07I love using our platforms, particularly this podcast, to highlight our community members and all of the cool things they are doing within their businesses and lives. I also love to bring folks back for updates, a “where are they now” situation. So today's guest is Jodi Kostelnik of The Neighborgoods. Jodi was previously on episode 233 which aired …
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Episode 046: CRI doesn’t matter for anything
1:20:11
1:20:11
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1:20:11Did you hear about the three holes in the ground? Well, well, well... JOIN THE FRIGGIN DISCORD, NERD In this episode: Hear the sounds of hope and anticipation of the 47th President of the United States not being a insane person! Ah, 'twas a simpler time... Embark on a journey through Ayrton's Pollockian landscape of absurdist, Technicolor prose. Wi…
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78: Understanding Web Fonts: A Squarespacer's Guide to Web Typography
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8:40Send a message to InsidetheSquare In this episode of ThinkInsideTheSquare, we're diving deep into the technical side of web typography while keeping things practical and easy to understand. You'll learn why web fonts are different from regular fonts, what to look for when choosing fonts for your website, and how to ensure your typography is both be…
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376 | How to Start Licensing Your Art with Bonnie Christine, The Professional Creative
33:24
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33:24Have you ever thought about licensing your art, but have no idea where to start? Licensing can be a really great supplemental revenue stream for your business. Nowadays, there are lots of folks looking for art to apply to their products. This week, we have Bonnie Christine on the show. She's an internationally renowned surface pattern designer, an …
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77: How to leverage AI as small business with special guest Phil Pallen
25:51
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25:51Send a message to InsidetheSquare In this episode of Think Inside the Square, I got a chance to sit down with brand strategist and AI expert Phil Pallen to tackle a question I hear from so many small business owners: how do we harness the power of AI without losing our personal touch? As artificial intelligence becomes increasingly prevalent, I kno…
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375 | Increasing Your Sales Conversions with Personalized Marketing (& Other Marketing Trends in 2025) with Arianne Foulks, Aeolidia
40:14
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40:14This week, we have Arianne Foulks from Aeolidia back on the podcast. Arianne was on episode 114 talking about abandoned cart email sequences, and she also came on for episode 288 where we talked about SMS and email marketing strategies. Today, Arianne and I are talking about 2025 trends for e-commerce marketing. Arianne is a founder, speaker, and S…
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76: Mobile-First Mindset: Designing for the Thumb Zone
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13:58Send a message to InsidetheSquare In this comprehensive guide to mobile-first design, we explore the crucial concept of the "thumb zone" and its impact on mobile user experience. Learn how to optimize your Squarespace website for one-handed mobile browsing, including practical tips for navigation placement, button sizing, and mobile-specific featur…
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374 | How Product Business Owners Can Use Grants to Fund Their Business with Ashley Sutton, Hustle & Hope
41:06
41:06
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41:06Happy New Year, friend. I hope that you were able to take a break over the holidays. I know the last month of the year is always pretty busy for all of us, whether it's personal stuff or we're getting our shops and businesses ready for the end of the year. I hope that you have plenty of time for some rest and relaxation. We're back on the podcast w…
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75: Adding A Human Touch to Your Squarespace Website
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16:18Send a message to InsidetheSquare In this episode of ThinkInsideTheSquare, I'm sharing practical strategies to make your website more human without sacrificing professionalism - from strategic design choices to authentic content creation. Whether you're a solopreneur or running a larger business, you'll discover actionable tips to help your visitor…
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74: 15-Minute Website Improvements That Make a Big Impact
12:27
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12:27Send a message to InsidetheSquare Ready to transform your website without a complete overhaul? In this episode, we're diving into four powerful 15-minute improvements that can dramatically change how visitors interact with your site. Perfect for busy folks who want to make meaningful changes without spending hours on redesign. Discover why certain …
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The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 7, and we have some incredible things lined up for you! While we're gone, be sure to dip back into the archives. We have over 370+ incredible episodes to help you strengthen y…
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73: Newsletter Strategy: Growing Your List With Intent
17:03
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17:03Send a message to InsidetheSquare Ever notice how some newsletters make you think "Oh yay, they sent a new one!" while others just collect dust in your inbox? In this episode of ThinkinsideTheSquare, I'm sharing my tried-and-true strategies for creating emails your subscribers actually look forward to opening. Whether you're planning your first new…
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373 | Customer Psychology and Multi-Sensory Shopping Experiences with Amy Loewenberg, NY NOW
42:23
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42:23If you're considering exhibiting at trade shows this upcoming sales season, you are going to love today's episode. My guest is Amy Loewenberg, who is the Director of Buyer Relations for NY NOW. Amy is a seasoned veteran in the gift, home, and lifestyle industry, and she's an advocate for independent buyers and sellers. Amy leverages her unique expe…
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72: 3 Surprising Ways A Digital Product Can Transform Your Business
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12:44Send a message to InsidetheSquare In this episode, we're diving deep into the three surprising ways your digital products can transform your business and elevate your expertise. We'll discuss how to: Showcase your expertise and attract dream clients by turning your knowledge into valuable digital products, just like the website designer who turned …
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372 | Opening a Retail Store in the Portland International Airport with Victoria Venturi, Paper Epiphanies [Part 2]
22:06
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22:06Hey, friend. I'm back with part two of my interview with Victoria Venturi from Paper Epiphanies. If you have yet to listen to part one, that was episode 371. In part one, Victoria shared about her business growth, including what it was like shifting from a business model that was 90% wholesale to a business driven by 90% retail today. Now, she's fi…
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71: Blog Organization in Squarespace: How To Use Categories and Tags Like A Pro
12:57
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12:57Send a message to InsidetheSquare After moving over 400 blog posts to a new domain, I discovered some game-changing strategies for content organization that transformed how I manage my blog. Whether you're just starting out or managing hundreds of posts, the right system makes all the difference. In this episode, I'm breaking down exactly how to us…
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371 | Moving from 90% Wholesale to 90% Retail Revenue with Victoria Venturi, Paper Epiphanies [Part 1]
26:13
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26:13Today's guest is Victoria Venturi, the founder and CEO of Paper Epiphanies, the coolest card store in the world. In less than a decade, Victoria has grown Paper Epiphanies from an idea into a global brand. Paper Epiphanies, also affectionately called PiPH, opened its flagship concept store in 2021, and they are expanding into the aviation space. Th…
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70: Color Psychology in Web Design: Why Banks Choose Blue & Other Industry Secrets
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12:00Send a message to InsidetheSquare Ever stared at a website and felt something – trust, excitement, calm – without knowing exactly why? Chances are, color psychology was quietly working its magic. In this episode of Think Inside the Square, we're pulling back the curtain on how color choices can make or break your website's effectiveness. From the s…
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69: Website Strategy Tips: Three Customer Journey Maps You Should Create
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11:26Send a message to InsidetheSquare Ever wondered how people actually navigate through your website – not just the pages they visit, but their entire journey from first discovering you to becoming a loyal customer? In this episode, you’ll learn about the customer journey mapping process. We dive into three practical types of maps you can create today…
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370 | Building Strong Sales Rep Relationships with Kelly Bristol, Just Got 2 Have It
45:19
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45:19Today on the podcast, I have the pleasure of talking about sales reps with Kelly Bristol from Just Got 2 Have It. I can't believe it's taken me this long to have Kelly on the show because we have known each other for a very long time, and she has a wide range of knowledge that I'm excited for you to hear. She is the Vice President of Business Devel…
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