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Podcasting Tips, Podcast Growth, Listeners to Clients for Online Coaches and Experts

Rosemarie Callender | Podcast Strategist for Women Coaches and Experts

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Ready to sign more clients and grow your online business through podcasting? Tired of the social media grind and endless content creation? If you nodded yes to either of those questions, you’re in the right place! The Podcast to Amplify Show is the go-to podcast about podcasting for women entrepreneurs, solopreneurs, coaches, consultants and DFY service providers who want to leverage their podcast for business growth and brand recognition. Your host, Rosemarie Callender, is a Podcast Strateg ...
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individuate

Rowan Mackey

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Monthly
 
What's the recipe for getting the most out of ourselves? Swiss psychiatrist Carl Jung believed the answer was individuation, or finding our true identity. In this podcast, host Rowan Mackey explores what this idea means and whether starting a podcast can speed up the process of finding our place in the world. We speak with successful people who have embraced this process and have found their calling, who have clues as to how they've gotten the best out of themselves in the service of others.
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DRAMA QUEENS

The DRAMA QUEENS

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Whether you’re a newbie or a pro, acting can be scary all around! From tricks and tips in rehearsals to the cure to stage fright, the DRAMA QUEENS have got you covered! SEND IN A VOICE MESSAGE: anchor.fm/startapodcast/message
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After three and a half years and nearly 200 episodes, it’s a wrap for The Podcast to Amplify Show. This show has been such a huge part of my business journey, and even though it's bittersweet, I’m even more excited about what’s ahead. In this final episode, I’m sharing where I've been, what’s coming up, and the decisions that led me here — includin…
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What if your biggest challenges could inspire you to create something truly impactful? In this client spotlight episode, I’m chatting with Deb Podgolar aka Mocktail Mom and host of the Thriving Without Alcohol podcast. Deb candidly shares her journey from using alcohol as a coping mechanism to building a vibrant, 125K strong community for those nav…
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Welcome to another episode of “You Ask, I Answer” where I answer your burning podcast questions so you can easily grow your show and convert listeners into clients. Today's question is from Nina who asked, “do episode descriptions actually help new listeners find your podcast?” I love this question because as you know podcast search optimisation is…
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Does it feel like no matter how much effort you put into marketing your podcast, you’re still talking to the same 10 people? In today’s episode, we’re diving into 3 podcast marketing strategies you should ditch in 2025. Why? Because what worked in 2020 isn’t cutting it anymore - and I want to help you focus on strategies that actually work. I’m tal…
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Think podcasting takes 10-15 hours a week? Wrong! In today’s episode, we’re pulling back the curtain on how Sam Whisnant keeps her podcast running smoothly in just 1-2 hours a week. You’ll hear how Sam has streamlined her podcast workflow from episode idea to publish - using AI tools and podcast management systems that make hosting her show stress-…
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What if you could release a new podcast episode and never have to promote it on social media…like ever? Sounds like a dream right? Well, not too long ago, I thought the same thing. Back then, I was caught up in the hamster wheel of creating reels, carousels and audiograms, hoping and praying they’d drive traffic to my podcast. But now? I’ve found a…
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Have you ever wished someone could give you straight answers to your biggest podcasting questions? Well, wish granted! Welcome to You Ask, I Answer: a brand-new segment where I take your questions and deliver the real, no-fluff advice you need to grow, launch and monetise your show with confidence. In today's episode, I’m diving into a question a c…
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If you’ve ever thought, what on earth should I talk about or wondered if your episodes are really helping build trust and turn listeners into clients - this episode is exactly what you need. I’m sharing five episode ideas you can record right now to connect with your audience and guide them toward taking that next step with you. These ideas are sim…
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You know your podcast content is solid. Your listeners are tuning in and telling you how much they love what you're sharing. But when it comes to turning those listens into actual sales or clients, you might be thinking, What am I missing? The truth is, it’s probably not that you’re doing anything wrong. But there are a few small messaging shifts y…
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You’ve probably heard people say that a podcast is a great ‘top of funnel’ strategy, right? It’s the place where people discover you, start to get to know you and then you guide them over to social media or your email list to sell to them. But what if I told you that every episode you create can actually move your listeners all the way from that fi…
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Are you a solopreneur struggling to juggle your podcasting schedule on top of everything else? If so, this episode is a must-listen! I’ve invited serial entrepreneur and business coach Chrissy Sperduto to share her time-saving secrets for balancing a full-time job, her coaching business and podcast without burning out. Chrissy reveals her strategie…
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Today, we’re diving into an easy way to get more listeners by using words and phrases they’re actually searching for - yep, we’re talking podcast SEO! Now I know your eyes just glazed over, reading that word - SEO - but don’t worry, I’m keeping it super simple. Tune in to learn what a keyword bank is (think of it as your podcast’s secret weapon), w…
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The most overlooked part of episode planning is the title. As solopreneurs, we focus a lot of time on what we want to say and not enough on making sure our ideal client can find it. But here’s the thing - a small change in your title can mean the difference between ten listens and 100. In today’s episode, I’m sharing five quick tweaks you can make …
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You’ve probably heard this advice a thousand times before: “just stay consistent and the results will follow.” And don’t get me wrong - consistency is important. But here’s the truth: it’s definitely not the golden ticket people make it out to be. In today's episode, I’m breaking down why this advice is actually BS and what you should focus on inst…
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In today’s episode, I’m addressing one of the biggest roadblocks for business owners: the belief that there are just too many podcasts out there. And I totally get it - when it feels like everyone and their momma is starting podcast, it’s easy to think “why should I bother? How can I possibly stand out when there' so many other podcasts out there?”…
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In today's episode, we’re talking about podcast strategy. If you’ve been hanging out with me on the podcast for a while you’ll know that is something I’m passionate about but I know that the word “strategy” can feel like this super serious, rigid thing and as a creative business owner, it might even make you want to run in the other direction. But …
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What would you do if you lost access to your Instagram account on day 1 of your launch? Your worst nightmare, rite? Well, that’s exactly what happened to my client, Jess Anders, this summer. After a year of podcasting, Jess loved the vibe of her show and how much her community LOVED her episodes, but she knew it was time to get more strategic about…
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In celebration of International Podcast Day, I’ve invited seven incredible women experts to share how their podcasts have made a significant impact on their business growth. From building brand awareness to expanding their professional networks and generating new revenue streams, they have all leveraged podcasting as a tool to amplify their reach, …
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On this season, we’re sharing some recent episodes that our clients have guested on. Today it's Robbie Hardy on That Entrepreneur Show! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- Join us as we sit down with Robbie, a dynamic entrepreneur with a unique journey. Disc…
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Are you ready to turn your message into a movement? In this episode of a special three part series, I’m joined by the creator of The Speakeasy and Podcast Tour Tonic, Natalie Koussa, who’s spilling all her secrets on making an impact (and sales) through podcast guesting. You will hear more about Natalie’s journey of becoming a podcast guesting expe…
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Ready to learn how you can create a marketing system that grows your business without having to constantly be on? In this episode of a special three-part series, I’m chatting with Jenn Zellers of Visibility Ecosystem all about her approach to collaborative marketing through speaking. You will learn how to create a sustainable marketing system that …
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Calling all my aspiring speakers! Are you ready to learn how you can leverage speaking to skyrocket your business growth? In this episode of a special three part series, I’m chatting with Ziza Natur, a seasoned voice coach and marketing expert on how she has honed the craft of capturing an audience and TRIPLING her conversion rates from speaking en…
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On this season, we’re sharing some recent episodes that our clients have guested on. Today it's Dr. Rebecca Dekker from Evidence Based Birth® on Parenting Understood! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- In this episode of Parenting Understood, we are thrille…
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On this season, we’re sharing some recent episodes that our clients have guested on. Today it's divorce attorney Jaime Davis on the Close the Chapter Podcast! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- In this episode, Kristen delves into the journey of separation …
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On this season, we’re sharing some recent episodes that our clients have guested on. Today it's renowned psychologist Dr. Matt Zakreski on the Accidental Experts! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- In this enlightening episode, we are joined by Matt Zakresk…
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You’ve probably heard that launching a podcast is a fantastic way to build your brand. But is it really the right move when you’re just starting your business? In today’s episode, I’m sharing why starting a podcast in your first year of business is actually a huge mistake - and what you should focus on instead. I know it might be surprising to hear…
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On this season, we’re sharing some recent episodes that our clients have guested on. Today it's Enterprise SEO Experts Scott Gardner and Brett Bouldin on the Retain: The Customer Retention Podcast! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- In this Retain: The Cust…
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On this season, we’re sharing some recent episodes that our clients have guested on. Today it's AI Expert Jen McFarland on the Profit is a Choice Podcast! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- On the podcast today is Jen McFarland founder of Marit Digital. Jen…
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Have you ever thought about stepping away from your business for an entire month? Well, I did it, and in this episode, I’m taking you behind the scenes of my month-long break away from my podcast strategy and consulting business. We’re talking about what I did to prepare for this break, the impact on my business and my key takeaways and a-ha moment…
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I'm celebrating four years in business 🎉 And wowzers - it’s been a journey and there have been more than a couple times when I thought about burning it all down to the ground. But I'm still here! And to mark the occasion, I'm sharing five things I wish someone had told me when I first started out. So if you want to hear the real, unfiltered truths …
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On this season, we’re sharing some recent episodes that our clients have guested on. Today it's BDOW CEO Davey Jones on the Deal Closers Podcast! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- Today we're talking about the power of targeted messaging and offers, and th…
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On this season, we’re sharing some recent episodes that our clients have guested on. Today it's Audrey Joy Kwan on the Happiness at Work Podcast! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- Leaders can play a huge role in corporate culture. But it takes a unique set…
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Are you ready to tap into the power of Pinterest for podcasters and grow your show? You’re in the right place! In this special takeover episode, Pinterest strategist Katie Van Gilder, unveils how Pinterest can amplify your podcast's visibility. You'll learn why setting up a Pinterest business account is non-negotiable and how it can give you access…
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Are you ready to amplify your podcast's impact without doubling your workload? In today's very special takeover episode, you’ll discover how you can repurpose your podcast content like a pro! Our guest host, Felly Day, will guide you through the art of squeezing every drop of value from your podcast episodes. Felly shares her famous CPF framework, …
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Did you know that there are four different types of burnout? Yes, that's right! In today's episode, I’m chatting with Ellyn Schinke, a leading expert in combating burnout. During our conversation, we unravel the mysteries behind each burnout category and discuss actionable strategies on how to prevent and recover from them. We break down common myt…
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On this season, we’re sharing some recent episodes that our clients have guested on. Today it's Lauren Sisler on the Get Authentic with Marques Ogden Podcast! If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect. --- Lauren Sisler, ESPN sports reporter and author of *Shatterproof…
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Does the thought of showing up on every platform to grow your podcast feel overwhelming? I get why this advice is popular—the more places you are, the more likely you are to be discovered by new audiences, right? But here’s the issue: trying to be everywhere can be exhausting and often leads to burnout, especially if you don’t have a team to suppor…
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Despite what you might have been told, your podcast isn’t *just* a place to share valuable, educational content…but a place where you can sign more clients, reach more students and make more passive sales. But how do you talk about your offers in a way that doesn’t feel like a direct sales pitch (but still sells your products and services? Well in …
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One of the biggest reasons you might not be seeing the organic growth you hoped for is because your podcast name isn’t resonating with your ideal listeners. If your podcast name doesn’t clearly communicate what your show is about or who it’s for, you’re missing out organic traffic to your show. And whilst you might you might think a rebrand is the …
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If you’re a woman coach, service provider or entrepreneur thinking about starting a podcast for your business, this episode is for you! I know right now you’re beyond excited about getting your show out there. You’ve probably chosen your podcast’s name, created a list of potential lists and maybe even started playing around with your cover art in C…
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Did you know that as of June 2024, there are around 4.1 million podcasts, with approximately 2.6 million of those hosted on Apple Podcasts but only 17.2% are currently active? That’s around 460k. So what sets successful podcasts apart from the rest? Why do some podcasts keep going for years and years while others fall to the wayside in just a few m…
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Are you ready to learn how you can optimise your podcast production workflow using AI tools…without sacrificing your unique voice? In today's episode, I’m chatting with Kinsey Soderberg, founder of Feel Good Social and Authentic AI. Kinsey has cracked the code on using AI tools to amplify your authenticity and skyrocket productivity for women entre…
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Wondering how you can get more eyes (and ears) on your podcast? Whether you’re in the planning stages, newly launched, or have been podcasting for a while, today’s episode is for you! I'm sharing some common themes that emerged from four podcast audits I completed last month. Sometimes making small tweaks can make all the difference and help you at…
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We all know that storytelling is a powerful marketing tool. But when you combine it with real stories of how your program or service has impacted someone, you create something truly special. When you’re using your podcast as a tool to nurture and convert ideal clients, there are certain things they need to hear, believe, and understand about workin…
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In the last episode, we talked about why the majority of new podcasts don’t make it past episode seven - it’s because they jump into starting their show and often don't think beyond the launch date itself. But there’s one thing that sets successful podcasts apart from those that fade away: having the right systems in place. So in today's episode, I…
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Did you know the majority of new podcasts don't make it past episode 7? Yup, it's true! Many business owners launch their podcast and in the first month of podcasting, they stop releasing episodes. This is called podfade or, as I like to call it, the curse of episode 7. With the podcast launch season fast approaching, I'm here to ensure you don't f…
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Have you noticed a dip in your podcast downloads this summer? Before you start thinking that you're doing something wrong, here’s the truth: this is completely normal for this time of year. It even has a name – the summer slowdown. In today’s minisode, we’re talking about what the summer slowdown is, why it happens, and why you absolutely should NO…
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Can you really be successful with a niche podcast? In this episode, I'm chatting with one of my clients, Carolyn Solo, an EMDR Therapist and Business Coach and host of the Future Template Parent podcast. Carolyn shares her journey of launching a niche podcast that, in one year, has skyrocketed her coaching business and reveals how she leverages her…
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In today’s episode I’m answering the question - should i include episode numbers in my episode titles? This is one of those podcasting questions that’s always being asked in the communities I’m a part of and I’m constantly seeing it being asked on Threads too.And if you hit play on this episode, you probably know what my answer is…yes. 100% yes. Bu…
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Are you sure you aren't getting clients from your podcast, or is it just an assumption? This year, I've spoken with dozens of women business owners who feel frustrated because they aren't seeing a financial return on their podcast investment. When I ask what system they use to track this data, I often get a blank look and a sheepish 'I'm not tracki…
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