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Storm Damage Leads Podcasts

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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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GMU Cultural Studies Colloquium

Cultural Studies Program, George Mason University

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This podcast series is associated with George Mason University Cultural Studies' Colloquium Series. This year's series is called "Climate and Capitalism." The industrial revolution liberated human beings from the cycles of nature — or so it once seemed. It turns out that greenhouse gases, a natural byproduct of coal- and petroleum-burning industries, lead to global warming, and that we are now locked into a long warming trend: a trend that will raise sea levels, enhance the occurrence of ext ...
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Selling a roof is not just talking to people… Or getting people to like you. There’s an art to a sales conversation. That’s why I put together this compilation video. To teach you my 3 most powerful pitching formulas that I’ve created over the last nearly 15 years. So you can have easier sales conversations and earn more customers. Enjoy :) Who on …
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Confused homeowners will never buy… “If you confuse, you’ll lose,” says the legendary Donald Miller. Meanwhile, simple sells. Watch this video to learn how to master the art of simple selling. I’ll teach you this one skill that changed my sales game forever. Your sales team needs to learn this. Be a hero and share this video link in your group chat…
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Remember the love of the grind when you started your roofing company? Waking up before the sunrise, fired up to build something great! But after getting beat down, bored, and fed up - your love turned to hate. You're not alone. It happened to me. That’s why I left roofing 3x, so I’m speaking from experience - not theory. And have witnessed the same…
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Systems and processes for your roofing company, simplified into 3 easy steps. These will help you turn chaos into clarity. Especially if the idea of sitting down and writing an SOP makes you wanna poke your eyeball out with a safety pin… If you’ve wanted systems and processes but don’t know where to start, this new video will help you scale, get yo…
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A life in roofing sales is pure madness every day… Sales reps get kicked around, miss meetings, and forget to follow up. That’s why I made you this video: The Roofing Sales Survival Schedule. So you can run your day, and your day doesn’t run you. Watch it now to discover how to get control and make even more sales. Be a hero and share this video in…
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There’s a war raging online about Contingency Agreements... And it’s getting ugly. One side screams, "Contingencies are evil! Only crooks use them!" The other side shouts back, "Use them every time! I ain’t working for free!" Are you certain the side you picked is the right one for you? That’s why I made this video. Forget the noise. Forget the dra…
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Imagine waking up tomorrow and finding out door-to-door sales is illegal. No knocking. No canvassing. No boots on the ground. Two states already tried to ban it. If you’re not ready, it could destroy your business. I’ll show you how to build a bulletproof, defensible business that survives anything. If you rely too much on one lead source... you're…
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There’s rich roofers and poor roofers… There’s also rich roofers who live like poor roofers, because they blow their money faster than they make it. Watch this video to learn 5 money moves I wish I made when I got started in roofing… Because it’s not what you make, it’s what you keep. Then, find the best places to put the money you keep to build fi…
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The terror of starting roofing sales… I remember May of 2011 like it was yesterday. Sweaty palms and heart racing as I drove up to the first house. If I let my nerves, anxiety, fear, and self doubt win - I wouldn’t be where I am today. That’s why I made you this new video. To show you exactly how to crush your first 30 days in roofing sales. Watch …
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Managing a roofing company was brutal until I learned these 5 things… Salespeople were calling nonstop… Homeowners were furious about the littlest things… The office drama was childish… I was playing adult babysitter and putting out fires all day long. Then, I had these 5 game-changing management breakthroughs. They gave me my sanity back, and they…
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Getting started in door-to-door sales sucked… I got rejected all the time. And it made my anxiety worse. My palms would sweat as I walked up to the door. Then I discovered this one thing that got me crushing door-to-door sales. Watch this video and I’ll show you exactly how to do it too. Your team will thank you for forwarding them this email, or s…
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Private equity is coming for your customers. And if you don’t change how you market… you’ll be slowly choked out of business. They’ve got deep pockets. I’m talking $150,000/month (and more) marketing budgets. And they’re using that cash to choke out the little guys—slowly but surely. You can’t outspend them. But you can outsmart them. Watch this vi…
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Ever felt like your marketing money went straight down the toilet? You hired the agency… They promised you leads… And what did you get? Garbage leads—or no leads at all. Watch this video to discover the real reason why you’re not getting good leads. And the 3 fast-fixes that will get qualified leads flooding in. You won’t even have to spend a penny…
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It’s like taking Advil for a skin infection... Wrong pill for the wrong symptom. That’s how many owners and sales people try to fix the problems they are facing… I see this mistake all the time. So I made this video to walk you through a 5-step process to fix any sales or business problem in 10 minutes or less. This process has worked in my busines…
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The future of roofing marketing is going to be more expensive and more competitive than ever before... This is not just theory. I’m seeing it happen first-hand and I’m hearing it directly from the source. So before you spend another dime on leads… Watch this video and take action. P.S. The future of roofing marketing is going to be more expensive a…
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I used to think sales was a dirty word… Like it was all about twisting arms and talking people out of their money. But then something happened… Back in 2011 I was making $19k a year as a massage therapist. I couldn’t afford gas to go see my family. I had to call my mom and ask for $20 bucks. That’s when my stepdad said, “You can make six figures se…
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I was in the audience just a few tables away… There was RFK Jr., Jordan Peterson, Tucker Carlson, and many others. Jordan Peterson took the stage, and I saw a side of him I’ve never seen before - nothing like what he puts on YouTube or in his traditional keynote speeches. I was in the room with high-level entrepreneurs who had paid $15,000 - $35,00…
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There are ONLY 4 ways to get roofing leads. That’s it. And if you don’t master them, you’ll continue lighting money on fire. Watch this video before you spend another penny on marketing. Most companies are great at 1, maybe 2 of these. But they pump money into the slot machine they call marketing and hope to hit a jack pot. As Dean Jackson says, st…
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Roofers are going to need to become digital marketers in the next few years. I know that sounds crazy… but hear me out. Private equity is injecting massive money into roofing. And one of the first things they do? They 10X their marketing budgets. Imagine going from $15,000 to $150,000 per month on ads – overnight. These companies are dominating Goo…
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New hires need to get their first sale fast. If they struggle to figure it out, they’re guaranteed to fail. Because once they cash that first commission check, they believe— In themselves. In the opportunity. In your company. I made you this video to teach you the fastest way to learn (or teach) roofing sales. Watch it and share it with your new hi…
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 This NEW bill targets door to door roofing sales in a way I have never seen before… If it’s passed, it will be the strictest D2D law targeting roofers in history! Watch this video where I break down the 12 most shocking moves this bill is trying to make. Please help spread the word. Share this video with your friends, on social media, and in the i…
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A toxic sales rep is like cancer in your company. They sneak their way in undetected at first… Before you know it, they are poisoning your culture. You’re losing customers, sleep, and money. So how do you sniff them out before they do damage? Watch this new video to spot the 11 signs of a toxic sales rep. I know these conversations are hard, but we…
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The homeowner tells you they’ll sign… after you get their roof approved. They’re playing you. And you fall for it and end up working for free. It’s a trap that wastes your time, gets you taken advantage of, and leaves you with nothing to show for it. I know, because it happened to me. Never. Again. Watch this new video to learn exactly what to say.…
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Stop avoiding AI… It’s new, intimidating, and you don’t know where to start. Watch this new video to learn 18 easy ways to use AI in your roofing company. AI can make you even more sales, save time, and wow customers. Remember, AI won’t replace your job or your company. But you will be replaced by people and companies who use AI better than you. A …
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Your team’s excuses are killing the company… This new video will give you the accountability framework you need. Because you’re fed up with hearing, “It was a bad lead.” “The homeowner was a tire kicker.” “The crew messed it up.” Excuses like these are spreading like a disease. Your gut tells you to fire them. But then reality smacks you in the fac…
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Your marketing videos aren’t getting leads? Stop making videos that suck. Here’s my winning formula to get leads. Watch. Follow the formula. Get more leads. P.S. Most roofing companies I’ve surveyed are NOT strong marketers. The #1 reason? They don’t have the knowledge. That’s why I’m pouring my 10 years of video-making skills into the RSRA communi…
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Be honest—are you hitting the sales or company goals you’re setting? Like your sales targets. Income goal. Or hiring the new sales manager so you don’t have to wear all the hats. If not, there are only 2 reasons why. And no, it’s not “bad luck” or “the economy.” Watch this new video and I’ll help you pinpoint the exact reason. P.S. If you want to b…
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Door knocking sucks… if you don’t have what it takes to win. You get ignored. Ghosted. Told “not interested” before you even say your name. Meanwhile, other reps sign deals effortlessly… What’s the difference? It’s not luck… It’s knowledge. Watch this new video: D2D Roofing Sales Masterclass: Compilation of My Top Tips This is the perfect video to …
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Trump is back in office, and if history repeats itself…. Immigration audits (I-9) are about to ramp up—just like they did in his last presidency. That means ICE could show up at your job site. And if you’re not prepared? You could lose half your workforce overnight. Worse yet, if you're on a bonded project, it could cost you everything. That’s why …
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What’s the BEST vehicle for roofing sales? Trucks? SUVs? Cargo vans? I’ve run appointments in everything from a beat-up Toyota Tacoma, a tiny Honda S2000, a Mercedes coupe with a V8, to a nice professional F150 with a ladder rack. So let’s settle it. In this video, I break down: - The 3 key factors to choose the best vehicle for YOU - The hidden me…
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Roofing sales is NOT for everyone. I estimate that 66% of roofing sales reps quit or get fired in their first 12 months… Some people jump in thinking they’ll get rich fast… only to crash and burn. I don’t want that to happen to you. Or for you to waste time and money hiring the wrong people. That’s why I made this video: To save you from making a m…
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You got a fat check for the homeowner and then… They ghost you. They want to keep the money. It’s happening now more than ever in today’s economy. In this video, I’ll show you: - The #1 thing that stops this from happening in the first place - What to say to a homeowner who tries to back out - When to push—and when to walk away Be a hero - share th…
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Most roofers waste their time and money at home shows… They drop thousands on a booth, sit behind a table, and leave with 5… maybe 10 leads. Meanwhile, Mark and Harvey (RSRA Members) reported ~50 leads from a single home show! What’s the difference? Not making the Top 5 Home Show Mistakes Home shows should be a lead goldmine. Do them right, and the…
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My best d2d pitching advice… Jammed into this new compilation video. Share this video with your team so you all can: Start more conversations at the door (the easy way). Get on more roofs. Close more sales. And hold your laughter as we go back in time through my hippy hair styles and many people called my “p*rn star mustache” 🤣 Please enjoy. P.S. D…
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Will your company stay relevant in 2025, or get left behind…? Staying relevant isn't about working harder anymore… It's about adapting faster than your competition. Because adaptation is the new strategy. The companies that adapt now will thrive. The rest will get left behind and die off. Which side will you be on? P.S. The gap between those who ar…
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The homeowner never files the claim… Even after they said they would. And your commission check just vanished into thin air. But you did everything right. The inspection, your pitch, and even had a signed contingency agreement! Stop letting this happen. So how do you get homeowners to follow through and file a claim? Watch this video to discover: -…
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Don’t go to these roofing conferences, and you must go to these… I expose the brutal reality that most owners don't want to face about conferences and what they actually cost. This will shock you. Taking 5 people to a 3-day conference isn't costing you $10k... It's costing you $100,000! Most people have NO IDEA they're hemorrhaging this much money …
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Which will get you more leads, better leads, and cheaper leads... faster? Canvassing Teams vs. Digital Marketing Leads It’s a trick question. Because there is no one-size-fits-all answer. Here's the truth no one's telling you… The fastest path to more leads isn't what you think. Watch this new video to find out which lead source you should be going…
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“They were $2,500 more expensive, and I still lost the sale…” Why? Because the other guy offered 12-month same-as-cash financing. And he didn't. He thought they were a "cash buyer" because of how they looked... (That prejudgment cost him big time). See, financing will make or break your sales. Especially in the 2025 economy. Sadly, a lot of roofing…
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The mainstream keeps preaching this... “Work on your business, not in your business.” Sounds great, right? But it’s a flat-out lie—and it’s keeping you stuck in the day-to-day. If you’re buried under bad hires, bad decisions, and bad advice... Stop praying someone will save you and take back control. Watch this new video to learn: 1) Why the “work …
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Hey hey, Most sales reps are terrified to say "no" to customers... And it's costing them BIG time. I know it sounds crazy coming from a sales trainer... But learning when (and how) to say "no" could be your most profitable skill. Watch this video to discover: 1) Red flags you need to say NO! 2) How to say NO (and stop explaining why you said no) 3)…
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Trump’s new Mass Deportation efforts could rattle the roofing industry. And the state of Missouri’s new Bill, SB76, is nearing the finish line. If it gets past, the roofing industry could be in big trouble. Now, nothing has happened yet, but we need to be prepared. Watch this new video so you know how to prepare for the new Mass Deportation efforts…
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Want to close more sales without changing your script? It’s all about how you say it. Most salespeople focus on words. But pros? They focus on speaking skills that build trust, create curiosity, and make closing feel natural. Watch this video to learn these 3 advanced speaking tips and… 1) The secret to using inflection to steer emotions. 2) Why sp…
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You set up 10 one-on-one interviews, but only 3 people showed up… Sound familiar? You’re not alone. Times are changing, and so is the way we need to recruit. For years, I was dead set against group interviews. Now? I’m all in. Watch this new video. I take a slice of humble pie and share: 1) Why my views on group interviews have changed. 2) The step…
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Homeowners are resisting you… It doesn’t matter if you show up unannounced (door to door)... Or if they called you and set up an appointment. They have their guard up. But resistance isn’t rejection—it’s a self-defense reaction. Don’t let this reaction stop you from closing sales! Watch this new video and discover: 1) Why they resist like a cornere…
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You were sold… terrible hiring choice. But you were desperate for a new salesperson. You had rose-colored glasses - praying he’d crush it, but you were fooled. You got sold. I’ve made this mistake more times than I care to admit… Watch this video. Never get fooled again. I hope this helps you hire the right people and build a powerhouse team. Watch…
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Winter doesn’t mean your sales should freeze up… Many people slow down and complain. But high earners gear up. If you’re tired of waiting for spring to start making money again, you need this. I just dropped this new video: 5 Ways to Make Money Over Winter. Winter is full of opportunities that lazy people overlook. Here's to your profitable winter!…
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Recruiting doesn’t have to feel like a battle… But for most roofing companies, it is. I just spent time with 66 roofing owners and managers. We laid all our cards on the table. The same fears kept coming up over and over: Wasting too much time. Sky-high costs. No systems to streamline hiring. Here’s the twist... All these fears boil down to one cen…
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Before you drop tens of thousands on a new logo, truck wrap, or billboards… STOP. Branding doesn’t get leads. And being well-known? It doesn’t mean well-paid. I’ve seen too many roofing companies burn cash on “wishful investments” that do nothing for their bottom line. In this new video, I’ll show you: 1) Why your brand won’t magically grow your bu…
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Like it or not - Instant online roof quotes are the future… Homeowners want answers now. Especially to their #1 question - “How much?” And guess what? Roofing companies that deliver this are getting more leads and closing more sales. Watch this new video to discover: 1) How instant quotes are transforming roofing sales 2) The surprising ways to use…
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