The Aesthetic AF Podcast is for med spa owners and industry experts looking to scale, gain visibility, and refine their sales and marketing strategies. Hosted By: Sam Varner: Business Strategist, “The Profit Coach” Tara Dotson Riley: Digital Marketing Expert, Owner of Tara Lynn Media What You’ll Learn: Proven medspa marketing strategies to attract and retain clients Effective sales techniques to convert consultations into paying customers Social media growth tactics to increase visibility an ...
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Tara Dotson Riley & Sam Varner Podcasts

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Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med Spa - Ep 11
27:04
27:04
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27:04Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med Spa In this episode, your hosts Tara Dotson Riley and Sam Varner sit down with DeAnna Maher, MSN, FNP-BC, CANS, owner of Holos Med Spa, to talk all things entrepreneurship, burnout, growth, and marketing in the aesthetics industry. DeAnna shares her real-world journey from wor…
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Secrets to Hosting Six-Figure Medspa Events: Insights from Aesthetics Business Coach, Emily Kendel - Ep 10
26:01
26:01
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26:01Secrets to Hosting Six-Figure Medspa Events: Insights from Aesthetics Business Coach, Emily Kendel What if your next medspa event didn’t just “go well”… but actually brought in six figures? In this episode of Aesthetic AF, hosts Sam Varner and Tara Dotson Riley sit down with Emily Kendel, founder of the SPA Project and coach to med spa owners, to d…
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Redefining Women's Health & Aesthetics with Michelle Marlowe - Ep 9
37:08
37:08
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37:08On this episode of the Aesthetic AF Podcast, we’re joined by Michelle Marlowe, owner of Infusion Body & Skin, for a real conversation on what growth actually looks like when you’re building an aesthetic business that aligns with your life — not just the industry’s hustle mindset. 💡 From tackling women's wellness topics to redefining success on her …
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Medspa Compliance & Costly Mistakes with Texas Healthcare Attorney Doris Dike - Ep 8
28:28
28:28
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28:28Medspa Compliance & Costly Mistakes with Healthcare Attorney Doris Dike The Aesthetic AF Podcast | Hosted by Tara Dotson Riley & Sam Varner This episode is a must-listen for any medspa owner, nurse, or aesthetic business leader looking to protect their business, reputation, and license. Tara and Sam sit down with Doris Dike, founder of Dike Law Gro…
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The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku - Ep 7
33:39
33:39
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33:39The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku | Aesthetic AF Podcast [Ep 7] In this episode of the Aesthetic AF Podcast, we sit down with Dr. Jacinta Anyaoku, board-certified family medicine and obesity medicine physician, and the founder of Hibiscus Aesthetics & Wellness in Katy, Texas.…
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Essential Legal Strategies for Med Spa Owners with Expert Attorney, Danielle Stead Blanton - Ep 6
35:02
35:02
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35:02Episode 6: Legal Must-Knows for MedSpas with Expert Attorney Danielle Stead Blanton | The Aesthetic AF Podcast In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Danielle Stead Blanton, founder and owner of DSB Legal and Strategic Advisors, to discuss the crucial legal and strategic elements of running a suc…
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Mindi's Journey Into Aesthetics: The Path from Nursing to Entrepreneurship - Ep 5
40:01
40:01
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40:01From Nursing to Aesthetics: Mindi Mattheus on the Journey to Becoming an Injector In this episode of the Aesthetic AF Podcast, we visit Clean Skin Aesthetics with expert injector Mindi Mattheus. Mindi dives into her unconventional path from nursing to aesthetics, detailing how she navigated through various roles, from dermatology to plastic surgery…
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5 Tips For Elevating Your Medspa's Social Media Presence
18:43
18:43
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18:435 Social Media Strategies for Medspa Success Your social media might be sending the wrong message about your medspa—and it could be costing you clients. In this episode of The Aesthetic AF Podcast, Tara and Sam break down the five biggest social media mistakes they see medspa owners making and how to fix them. From inconsistent posting to unprofess…
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The Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee Black
45:25
45:25
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45:25The Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee Black Episode Summary: In this episode of the Aesthetic AF Podcast, we’re joined by Ashlee Black, an experienced aesthetician who made the shift from medical aesthetics to holistic skincare. Ashlee shares her journey of discovering her niche, navigati…
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How DIYing Your Medspa Could Be Costing You More Than You Think
10:26
10:26
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10:26In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley discuss the hidden costs of DIY in your MedSpa business. The conversation explores why new business owners often fall into the DIY trap, the importance of professional marketing, and essential strategies for quicker, more efficient success. Learn why investing in ex…
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Building a Medspa: Brittany Bowles on Growth, Marketing, & Client Connection
37:07
37:07
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37:07Finding Success in the MedSpa Industry with Brittany from Mind & Body Med Spa In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Brittany, the co-owner of Mind and Body Med Spa in Versailles, Kentucky. Brittany shares her journey into the aesthetic industry, how she and her business partner started their suc…
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Introducing: The Aesthetic AF Podcast – Marketing, Sales, & Profit Strategies for Medspas
1:16
1:16
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1:16Welcome to Aesthetic AF, the podcast designed to help medspa owners and aesthetic professionals scale, attract high-value clients, and boost profitability. Hosted by: 🎙 Sam Varner – A seasoned profit strategist with 16+ years in financial services, PR, and business coaching. Sam helps service-based business owners create sustainable, scalable, and …
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