The Teaching Excellence and Innovation team at Laurier help shape, inspire and celebrate exceptional teaching and learning experiences inside and outside the classroom. Our podcast celebrates incredible teaching, tells stories about impactful educational experiences, and provides insight and a deep look at critical avenues of higher education.
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Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
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540: The essential strategic role of modern product management – with Steve Johnson
26:51
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26:51How to be a future-proofed product manager Watch on YouTube TLDR In my recent conversation with Steve Johnson, former lead instructor at Pragmatic Marketing and product management coach with 30 years of experience, we explored how AI is reshaping product management. Steve emphasized that while AI will automate many tactical aspects of product manag…
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539: How to cultivate an environment where innovation thrives – with Catherine Connelly
32:09
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32:09How product managers can build an environment for breakthrough innovation Watch on YouTube TLDR In my conversation with Catherine Connelly, a 20-year tech entrepreneur who co-founded MyYearbook at 15 and grew it into The Meet Group (a $500 million exit), we explored how to build environments where breakthrough product innovation happens consistentl…
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In Conversation with Elizabeth Mitchell: Making Music Guided by People at Laurier
42:32
42:32
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42:322024 Hoffman-Little Award winner Elizabeth Mitchell from Laurier’s Faculty of Music shares her journey into music therapy and the connective power of music in helping people express emotions, memories, and experiences. She discusses the importance of improvisation, versatility, and self-awareness, skills that allow practitioners to meet clients whe…
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538: Improve your focus in a distracting world- with Jones Loflin
19:42
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19:42How product leaders can stay as focused as a bee Watch on YouTube TLDR In today’s distraction-filled world, product managers and leaders struggle to maintain focus. In my recent podcast interview with Jones Loflin, author of Focused as a Bee, we explored how the honeybee’s remarkable focus and intentionality can teach us valuable productivity lesso…
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537: Step-by-step community engagement for your product – with Jake McKee
39:41
39:41
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39:41How LEGO built a passionate community that drives product growth Watch on YouTube TLDR Community-driven product development transformed LEGO from near-bankruptcy to industry leadership by engaging adult fans and positioning LEGO as a creative medium. This approach creates authentic relationships with customers who become collaborators, advocates, a…
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In Conversation with Marybeth White: Teaching as a Continual Process of Learning at Laurier
34:17
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34:17Marybeth White from Laurier’s Religion and Culture Department and recipient of the 2024 Sustained Excellence Teaching Award, shares insights on fostering a student-centered learning environment grounded in compassion, flexibility and inclusive design. Marybeth discusses the changes she’s seen in students throughout her career, including what studen…
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536: Every product role is a sustainability role – with Kaila Bryzgalski
30:44
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30:44Sustainable product management drives business success Watch on YouTube TLDR Sustainable product management integrates environmental considerations into the entire product lifecycle, creating value for businesses, customers, and the planet. Kaila Byrzgalski’s experience at Steelcase demonstrates how a dedicated sustainability role can bridge the ga…
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535: What students at Daemen University learn about innovation that you should know too – with John Spero
37:33
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37:33The most important takeaways from past episodes of Product Mastery Now TLDR Product innovation requires deliberate approaches to teamwork, problem-solving, and customer understanding. John Spero, former senior R&D manager and current innovation professor, highlighted frameworks and methodologies that help product teams work effectively together. Th…
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534: Adapt Amazon’s innovation framework for product excellence – with Marcelo Calbucci
17:04
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17:04Use the Press Release FAQ Framework to make better product management decisions Watch on YouTube TLDR The Amazon PRFAQ framework is a powerful product strategy tool that helps teams “work backwards” from customer needs to create successful products. Unlike traditional approaches that start with solutions, this method begins by envisioning the finis…
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533: The brain science necessary for creating products customers are compelled to buy – with Laurier Mandin
19:55
19:55
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19:55How product managers can create irresistible products Watch on YouTube TLDR Product psychology goes far beyond traditional product-market fit. When customers feel compelled to buy products, they move from rational comparison to emotional connection. Successful products trigger what Laurier Mandin calls “the flip” – transforming wants into psycholog…
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532: Make problem solving fun and effective using a workshop approach – with Alison Coward
18:56
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18:56Transform product team collaboration with Workshop Culture Watch on YouTube TLDR In my recent conversation with Alison Coward, author of Workshop Culture, we explored how product managers can transform collaboration and problem-solving through effective workshop facilitation. Alison shared that workshop culture isn’t about running constant workshop…
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531: Using AI in risk-adverse industries – with Matt Coatney
23:24
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23:24AI in product management – perspectives from the legal industry, education, and entrepreneurship Watch on YouTube TLDR In my recent conversation with product executive and former colleague Matt Coatney, we explored how artificial intelligence is transforming product management and innovation. The technology has evolved dramatically in the past deca…
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In Conversation with Michael Woodford: Mentoring Students to be Change Agents
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54:36Join 2024 Faculty Mentoring Award recipient Michael Woodford from Laurier’s Faculty of Social Work as he shares how some of the mentors along his personal and professional journey impacted him, the importance of sharing power in mentoring relationships, and the value of creating spaces where students can thrive as their authentic selves. Whether na…
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530: How to craft your path from IC to Product VP – with Elizabeth Samara-Rubio
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37:50 Product management is the best path to senior leadership Watch on YouTube TLDR In my recent interview with...By Chad McAllister, PhD
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529: Is this the best AI-powered market research approach? – with Carmel Dibner
32:01
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32:01How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation...By Chad McAllister, PhD
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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng
35:36
35:36
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35:36How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by...By Chad McAllister, PhD
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527: The truth behind “CEO of the Product” – with Francesca Cortesi
38:04
38:04
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38:04The product manager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO,...By Chad McAllister, PhD
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526: How product management transformed Olay from a dying brand into a market leader – with Nancy Dawes
49:32
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49:32Serial innovators see dead people Watch on YouTube TLDR The transformation of Olay from a declining “Oil of...By Chad McAllister, PhD
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525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD
47:34
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47:34How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I...By Chad McAllister, PhD
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In Conversation with Avis Beek: Inspiring Exploratory and Inclusive Education at Laurier
42:42
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42:42Avis Beek from Laurier’s Faculty of Education and the recipient of the 2024 Early Career Excellence Award shares her hands-on, kinesthetic approach to STEM education. Through creative activities that include slime-making, terrarium building, and even live animals(!), Avis sparks curiosity and fosters collaborative and inclusive learning environment…
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524: Why Moneyball is the best breakthrough innovation movie – with Bruce Vojak, PhD
45:34
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45:34How serial innovators transform product management Watch on YouTube TLDR Navigating innovation in mature organizations requires a unique...By Chad McAllister, PhD
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523: #1 change to make OKRs work for you – with Ben Lamorte
41:23
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41:23How product managers can make OKRs drive real results Watch on YouTube TLDR In my recent conversation with...By Chad McAllister, PhD
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In Conversation with Jeremy Hunsinger: Building Knowledge Together at Laurier
1:01:56
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1:01:56Jeremy Hunsinger from Laurier's Communication Studies department and recipient of the 2024 Innovation in Teaching Award, shares his approach to creating a student-centered, studio-like classroom environment. Jeremy discusses how he integrates active learning from the very first class by having students co-create the course syllabus. His approach to…
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522: Stop the stupid using proactive problem solving – with Doug Hall
36:18
36:18
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36:18A product manager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent...By Chad McAllister, PhD
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521: Leadership Crossroads–What Every Product Manager Must Know Before Their Next Move – with Kimberly Bloomston, CPO
40:48
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40:48The product manager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey...By Chad McAllister, PhD
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520: The future of AI in product management – with Mike Todasco
37:41
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37:41How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into...By Chad McAllister, PhD
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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh
19:11
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19:11How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his...By Chad McAllister, PhD
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518: The non-obvious way to gain organization support for your ideas – with Doug Hall
49:31
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49:31Why product managers need to stop the stupid Watch on YouTube TLDR Innovation expert Doug Hall reveals why...By Chad McAllister, PhD
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