Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
show episodes
 
Artwork

1
Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

icon
Unsubscribe
icon
Unsubscribe
Monthly+
 
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
  continue reading
 
The road to success is littered with speed bumps. Every celebrated actor, writer, musician, artist, inventor and entrepreneur has faced debilitating career rejection on their journey to the top. We tell their fascinating stories and break down exactly how they achieved their remarkable goals. Because hidden inside each rejection is a unique insight. And we’re here to find it. At its heart, this podcast is about persistence and inspiration. From the creators of Under The Influence, this show ...
  continue reading
 
Artwork

1
OBP AUSTRALIA

Terry O’Reilly

icon
Unsubscribe
icon
Unsubscribe
Monthly
 
OBP Australia is a service for overseas-born professionals either looking for their first job in Australia or trying to advance their career once they’ve become established. Each episode I’ll be talking to an ex-OBP Australia client who’s been successful in finding employment in Australia. Guests share their journey and offer advice on finding professional work in Australia. We’ll get to hear about their journey … and what advice they have for job seekers.
  continue reading
 
Dr. Andrea Wojnicki is a Harvard-educated executive communication coach whose research focuses on interpersonal communication and consumer psychology. Learn the communication mindsets and tactics that will help you accelerate your career trajectory. Based on her research and guest interviews, Andrea will coach you on topics including: • overcoming imposter syndrome and communicating with confidence • developing executive presence and leadership skills • communicating with precision • buildin ...
  continue reading
 
Conversations with Parents is a new podcast from The Irish Times. Host Jen Hogan talks to interesting people about being parents. What are the hardest parts? What have they learned about raising kids? What are their parenting strategies - or are they making it up as they go along? Hosted on Acast. See acast.com/privacy for more information.
  continue reading
 
Loading …
show series
 
This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors. -------- …
  continue reading
 
To celebrate two decades of Under the Influence, Terry O'Reilly shares the five most influential books in his life; former news anchor Elysia Bryan-Baynes recommends three books about leaving your home country to live and work abroad; Montreal musician Lubalin on aliens, existentialism and song-writing fuel; and what makes iconic television persona…
  continue reading
 
Dream Count is one of the biggest publishing events of the year — and The Next Chapter’s Book Club is here to talk about it; Canadian celebrity chef and Le Cordon culinary graduate Eden Grinshpan breaks down her life and career in cookbooks; why Joel Plaskett took a course to better understand this book; and celebrate National Poetry Month with the…
  continue reading
 
Happy NFL Draft Day to all who celebrate. Quarterback Josh Allen just signed a six-year, $330M contract with the Buffalo Bills, with $250M guaranteed – the largest guaranteed contract ever given to an NFL player. Yet, when Allen graduated high school, he had zero four year scholarship offers. He bounced around junior college before deciding to send…
  continue reading
 
Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference…
  continue reading
 
Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, it’s about curiosity, enthusiasm, and lea…
  continue reading
 
In honour of the 13,700 women running today in the Boston Marathon, we bring you an encore of our favourite episodes, and take you back to a not-so-distant time when the number of women running the marathon was one. Join us as we remember the stories of two brave women – Bobbi Gibb and Kathrine Switzer – the first women to ever run the Boston Marat…
  continue reading
 
It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has been employed to pitch products over the years. From high-end watches, to beer, liquor and breakfast cereals, 007 has been busy. And even the Bond villains have been hawking products. Hosted on Acast. See aca…
  continue reading
 
The long awaited prequel to Suzanne Collin’s blockbuster series is here, CBC Book producers Bridget Raymundo and Trevor Carter break it down; writer and columnist Alicia Cox Thomson recommends three dramas that feature wealthy diverse families; and three audio books to keep you company wherever you go on this episode of The Next Chapter. Books disc…
  continue reading
 
Looking for guidance on how to ace your job interview? Andrea shares an interview preparation checklist, focused on your preparation before the interview, your communication during the interview, what to do after the interview, and how to answer specific Qs. You can download the free downloadable checklist at talkabouttalk.com/interview RESOURCES T…
  continue reading
 
This week, we have some fun and listen to commercial outtakes. Just like the movies, there are multiple takes, lots of pressure, and mistakes happen. Sometimes actors get the words all mixed up to hilarious results. Sometimes celebrities have melt-downs. And sometimes professional actors just break down in a fit of the giggles. Hosted on Acast. See…
  continue reading
 
Bonny Reichert’s debut memoir explores the connection between food, memory, and her fathers story as a Holocaust survivor; public policy expert and podcaster Vass Bednar recommends three books about living amongst pervasive technology; get to know the 2024 Booker Prize winner; and a basketball star’s experience in Russian prison on this episode of …
  continue reading
 
Alanis Morissette’s Jagged Little Pill is one of the biggest debut albums of all time – selling 33M copies worldwide and earning Morissette the Grammy for Album of the Year. But you oughta know that just one year prior, Morissette was rejected by every major label, on a plane back home to Ottawa and “deeply depressed.” What changed everything? A sp…
  continue reading
 
This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time. We’ll talk about a Rocket Richard commercial that spawned a catchphrase that nearly every Boomer can recite. We’ll look at a powerful Nike commercial Serena Williams did about women in sports. And we’ll talk about what it took to …
  continue reading
 
Welcome to our first ever “Minisode” – where we zoom in on individual moments or facets of rejection we've come across in our research. This week, we tell the story of Bill Hader’s Saturday Night Live anxiety and what happens when you come face to face with your biggest hater. Hosted on Acast. See acast.com/privacy for more information.…
  continue reading
 
#BeYourSelfOnPurpose: Five words packed full of meaning. Andrea shares the power of developing your strong unique personal brand by doing two things: 1) being yourself, 2) on purpose. You’ll also learn three specific contexts when you can put this mantra into action. CONNECT WITH ANDREA Website: TalkAboutTalk.com LinkedIn – Andrea: https://www.link…
  continue reading
 
Writer and writing guru Chelene Knight talks about her book Safekeeping: A Writer’s Guided Journal for Launching a Book with Love; CBC Sports producer David Giddens recommends four of his favourite sports reads; what makes Dangerous Memory an “inspiring road map” for Juno-winner Sarah Harmer; and from seasonal berries to quantum physics Nathan Maha…
  continue reading
 
This week, we ask an interesting question: What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards, restaurants and dating apps? What is the busiest day of the year for weddings? And what is the busiest day of the year for… plumbers? It’s all fascinating – and often very surprising. Hosted on Acast…
  continue reading
 
Some companies actually advertise to their haters. Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold. In this episode of Under the Influence, Terry looks at Supercuts – who took negative comments about cheap haircuts and created a hilarious adve…
  continue reading
 
This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll look at what may be the most successful global retailer Canada has ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the sma…
  continue reading
 
Aparita Bhandari and Heather Greenwood Davis discuss the bestselling Here One Moment by Liane Moriarty with Antonio Michael Downing; writer Alicia Cox Thomson talks about the highly discussed All Fours by Miranda July and recommends two more titles; Juno nominee Tia Wood on what makes Five Little Indians a classic; and why Robert J. Wiersema thinks…
  continue reading
 
“Masks prevent goalies from seeing the puck at their feet.” “Masks eliminate fear in goalies – the fear that drives them to play well.” “Masks make goalies complacent.” “A real man wouldn’t hide his face from his opponents.” Rejecting the Goalie Mask. Hope you’ll join us. Tell us YOUR rejection story, and you may be featured in an upcoming episode:…
  continue reading
 
What’s your archetype? Knowing your archetype can help you control your narrative, provide you with focus, and boost your confidence. Take the Archetypes Quiz at www.talkabouttalk.com/archetypesquiz. Archetypes are shared, universal patterns that help us understand characters, stories, and even ourselves. 12 PROFESSIONAL IDENTITY ARCHETYPES CAREGIV…
  continue reading
 
Author Zoe Whittal has written acclaimed scripts and books alike, and breaks down her life in books; Steven Beattie recommends three of his favourite funny books, all of which include serious undertones; musician Jordan Astra talks about funk music and Nike shoes; and writer Ian Williams partakes in ‘speed dating therapy”on this episode of The Next…
  continue reading
 
This week, we take a look at one of the tools of political marketing – the campaign song. Politicians have used songs going all the way back to at least the 1700s. Sometimes the songs are written expressly for the political party or candidate. Sometimes, politicians co-opt pop songs. And sometimes, pop artists have a major problem with that. Hosted…
  continue reading
 
Author Brian Francis discusses three novels that highlight his love for paper, while living in a digital age; Prairie Edge author Conor Kerr explains why sometimes less is more, and recommends three of his favourite short story collections; Keegan Connor Tracy talks mothers with big family secrets; and Musician Dorothea Paas on the unwavering disci…
  continue reading
 
Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024. We’ll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem. We’ll look at a seasonal candle that fired up accusations of white supremacy. And we’ll try and figure out how a children’s doll package…
  continue reading
 
The season five premiere of Yellowstone drew 16 million viewers. The series creator, writer and showrunner Taylor Sheridan recently signed a nearly $200M deal with Paramount to produce the hit show and its subsequent franchise. But rewind 10 years, Sheridan had $800 to his name. He had been trying to make it as an actor in Hollywood for the better …
  continue reading
 
Learn three ways to control your narrative and steer your professional identity. Andrea will teach you how to introduce yourself with purpose, reframe perceived weaknesses as strengths, and narrate your career transitions and your career journey. There are a million ways to tell the same story. Why not tell yours in a way that serves you? CONNECT W…
  continue reading
 
Today, movie theatres have to compete with home theatre systems and streaming services. This week, we look at how cinemas are transforming to attract more movie goers. To survive, theatres now offer restaurant meals and full bar menus. They offer loyalty programs and special theme nights. And many cinemas now offer patrons “atmospheric” movie exper…
  continue reading
 
The podcaster and wellness advocate chats with author Ma-Nee Chacaby about why A Two-Spirit Journey is the book all of Canada should read; BookTok superstar Bridget Raymundo discusses Fourth Wing by Rebecca Yarros and recommends three dragon-fuelled romantasy titles; and CBC books’ comic book expert Ashly July shares his recent genre reads on this …
  continue reading
 
Michelle Morgan talks about championing Etta and Otto and Russell and James by Emma Hooper in the March debates; music journalist Del Cowie recommends his favourite music reads; why Toronto musician Nicky Lawrence talks loves Agent Josephine by Damien Lewis; and exploring books set in Montreal on this episode of The Next Chapter. Books discussed on…
  continue reading
 
There are things in the world of marketing that are forbidden. It’s illegal to use certain sounds, for example. If an advertiser does use them, they are heavily fined. In some countries, there are rules around using national anthems in commercials. In other countries, there are no rules. And even Winnie the Pooh is forbidden in one country because …
  continue reading
 
Are you keen to kickstart your Personal Brand? Not sure where to start? Andrea shares 5 ways to kickstart your personal brand, including helpful advice on how to introduce yourself, articulating your unique value proposition, establishing thought leadership, optimizing your digital footprint, and building a quality network. Watch this episode on Yo…
  continue reading
 
The neuroscientist-turned-pastry chef meets the bestselling author Jamie Chai Yun Liew for the first time; CBC Books senior producer Ryan B. Patrick and columnist Alicia Cox Thomson discuss rising Black Canadian writers; Joshua Whitehead recommends three books that centre queerness; and Dylan Sinclair shares his favourite book on this episode of Th…
  continue reading
 
This week, we look at how some companies advertise to haters. Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold. Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a pl…
  continue reading
 
Olympic champion Maggie Mac Neil and bestselling thriller author Samantha M. Bailey meet for the first time on air; Antonio Michael Downing and friends Christine Estima and JJ Lee gather for a book club meeting to chat about James by Percival Everett; How reading about the Saskatoon freezing deaths inspired Wiidaaseh’s songwriting; and The Girl on …
  continue reading
 
This week, we take a whiff of some of the strangest fragrances being marketed today. Choosing a perfume or cologne is a form of personal expression. What you smell like says something about you. But does that include bacon perfume? Or mayonnaise cologne? There’s a fragrance that makes you smell like a bakery, and a soap for men that smells like gas…
  continue reading
 
Optimizing your voice means sounding like your best self – not someone else! Andrea talks with vocal coach and voice actor Claire Fry to understand why you should focus on your unique voiceprint—rather than imitating others—and how to support your voice through techniques like deep breathing and smiling. They also cover practical tips for enhancing…
  continue reading
 
This week, we talk about some of the most interesting people throughout history – and the fact they all had a consistent personal style. Consistency is the key to branding, and these famous people all understood that. We’ll take a look at Julius Caesar, who shocked fellow Romans with the way he dressed and acted. We’ll examine the incredible popula…
  continue reading
 
Bestselling thriller author Linwood Barclay is set to champion Wayne Johnston’s Jennie’s Boy in Canada Reads 2025; Influencer and former Canada Reads contender Mirian Njoh recommends memoirs by Black authors; and leaving ketchup chips and Canada’s Wonderland behind in the graphic memoir Uprooted on this episode of The Next Chapter. Books discussed …
  continue reading
 
Loading …
Listen to this show while you explore
Play