Dive into the intricate world of B2B marketing with 'Masters of Demand'. Every episode, we sit down with elite marketing leaders, unpacking their most successful strategies, challenges overcome, and insights on the evolving landscape. From demand generation campaigns to leadership narratives, join us as we explore the art and science of marketing in the high-stakes arena of B2B.
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The B2B Collective Podcasts
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
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Collective Wisdom is where the best demand gen marketers go to learn what's working right now. The Demand Collective team brings on the very best demand marketers we know to talk about everything demand in a no-fluff, 100% real environment. You'll leave each episode with actionable and tactical tips you can use to drive better results and get promoted faster. Have questions like: How do I crush my first 90 days in a demand job? How do I get promoted faster? How do I do more with less? How do ...
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Omni Talk Retail's Anne Mezzenga and Chris Walton bring you the day's top retail headlines. And, by that, we mean only the top headlines that two former retail executives think are worth your time.
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As a semiconductor industry community, 3D InCites brings to life the people, the personalities, and the minds behind heterogeneous integration and related technologies in a uniquely personal way. The goal is to inform key decision-makers about progress in technology development, design, standards, infrastructure, and implementation.The 3D InCites Podcast provides a forum for our community members to discuss all kinds of topics that are important to running a business in the semiconductor ind ...
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Uncover hidden gems and insights from the world's greatest marketers.
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Entrepreneurship and business techniques and tips you won't learn in business school.
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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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Become a Paid Subscriber Easy-to-understand lessons on useful business and marketing skills.
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Dublin Chamber is proud and excited to introduce The Dublin Business Collective, kindly sponsored by SSE Airtricity. Every fortnight, our host, Máire Fay will sit down with entrepreneurial visionaries, industry icons, and game-changers from diverse backgrounds and industries. These trailblazers have built empires, shattered glass ceilings, and transformed their passion into thriving businesses. The Dublin Business Collective is your go-to resource for actionable advice, practical tips, and m ...
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A provider of world-class executive education, IMI equips leaders to build the future. In this podcast series, we hear from some of the world's leading business thinkers about what it takes to lead today.
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This Podcast by MEDICI is hosted by Amit Goel (Founder of MEDICI). And focuses on the part of FinTech innovation that is invisible to the end-customers. The e-plumbing and financial rewiring that is rewriting how financial services are delivered and experienced. Fintech, banking and tech folks come here to learn about how financial firms (old and new) are leveraging the power of open banking and APIs.
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Kate Lowry discusses her book "Unbreakable" and how to thrive under fear-based leaders. Kate is a Silicon Valley veteran, CEO coach, and a venture capitalist. She has worked with high-pressure organizations like McKinsey and Meta. Kate explores how to thrive in environments dominated by intimidation. Host, Kevin Craine Do you want to be a guest? ht…
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This Week in Business: NBA Gambling Scandal Highlights Integrity Risks in Sports Betting
13:07
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13:07Rob DiGisi, Lecturer in Legal Studies and Business Ethics at the Wharton School, joins the show to discuss how recent gambling indictments involving NBA figures reveal the complex intersection of legality, ethics, and integrity in professional sports—and why issues like prop bets, player vulnerability, and federal cooperation continue to shape the …
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Walton's Weekly Wramblings | Walmart Just Fired A Big A** AI Shot Aimed Right At Amazon
9:03
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9:03This week Chris examines the long-term strategic brilliance of Walmart willingness to partner with ChatGPT. Brought to you with the help and support of Mirakl - The catalyst of commerce. Over 450 retailers are opening new revenue streams with marketplaces, dropship, and retail media. Unlock more products, more partners, and more profits without the…
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AI Strategy ≠ 'Automate Everything' | E98 with Fiona Sherwood and Joanna Edwards
52:34
52:34
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52:34Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote. In this episode, we’re joined by Fiona Sherwood (fractional CMO & AI marketing trainer) and Joanna Edwards (events leader behind a GenAI-for-marketers summit) to get …
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Amazon Hosts Holiday Beauty Flash Sales, Mondelez Bets Big On AI & Gelson's Offers $9 Produce Boxes via Flashfood
4:54
4:54
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4:54Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Amazon is hosting its fifth annual Holiday Beauty Event through November 2nd, offering up to 40% off major brands and an extra 10% discount for Amazon Live viewers as the e-commerce giant's beauty market share climbs …
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Amazon Partners with USPS for Doorstep Returns, Whole Foods Expands Daily Shop & Lululemon Launches NFL Apparel
6:06
6:06
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6:06Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Amazon teams up with USPS to offer doorstep pickup for customer returns, expanding convenience options ahead of peak holiday returns season. Whole Foods Market opens its fourth and largest Daily Shop location in Arlin…
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Building The U.S. Microelectronics Workforce; A Collective Plan for Sustainable Semiconductors
31:24
31:24
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31:24Send us a text A nationwide talent engine for chips is taking shape—and it’s built to scale. Recorded live at SEMICON West in Phoenix, we sit down with SEMI Foundation leaders to unpack the National Network for Microelectronics Education, a hub-and-node model designed to align schools, employers, and workforce systems. Backed by CHIPS Act funding t…
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Amazon Unveils AI Smart Glasses for Drivers, Albertsons Expands Afresh AI & Starbucks Pilots Assistant Manager Role
5:51
5:51
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5:51Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Amazon develops AI-powered smart glasses for delivery drivers, offering hands-free package scanning, turn-by-turn navigation, and hazard detection to streamline deliveries. Albertsons completes rollout of Afresh's AI-…
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Matt Salem talks about his book, co-authored with Alex Hunt, unPACKED: Predict Packaging That Sells, and the behavioral science of decision-making. Matt is SVP at Behaviorally, a market-research and data intelligence firm that helps organizations understand what drives consumer choice. Host, Kevin Craine Do you want to be a guest? https://Everyday-…
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Walton's Weekly Wramblings | Amazon vs. Walmart & Why the Box May Soon Be on the Other Porch
15:17
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15:17This week Chris pays homage to the great Peter King and his MMQB series, as he offers up his take on everything that has transpired within retail over the past quarter. Brought to you with the help and support of Mirakl - The catalyst of commerce. Over 450 retailers are opening new revenue streams with marketplaces, dropship, and retail media. Unlo…
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3D InCites Member Spotlight: Why the Front End Needs the Back End To Win in AI
1:05:55
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1:05:55Send us a text We recorded live at IMAPS with Siemens, ACM Research, Shellback Semiconductor, DECA, Nordson Electronic Solutions, and VIEW Micro Metrology to explore how AI demand, chiplets, and panels are reshaping advanced packaging. We dig into 3D BLOX, thermal and test roadblocks, green chemistries, metrology at scale, and why the back end now …
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Wharton Marketing Matters: Amgen SVP of AI, Engineering and Data Science, Sean Bruich
28:07
28:07
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28:07Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, joins Barbara Kahn and Dr. Americus Reed, II to discuss how AI’s rapid evolution is transforming industries—not by replacing humans, but by creating new opportunities that blend human expertise with advanced technology to drive innovation and efficiency. Hosted on Acas…
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Walmart's RFID Breakthrough, Starbucks Tests Coffee Loop & Toys R Us Expands
5:35
5:35
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5:35Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Walmart partners with Avery Dennison to deploy RFID sensor technology in its meat, deli, and bakery departments, enabling item-level freshness tracking and automated markdown decisions while advancing its sustainabili…
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OpenAI Unveils ChatGPT Atlas Browser, Dollar General Wins Grocery Share & Amazon Eyes 600K Job Cuts Through Robotics
6:25
6:25
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6:25Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: OpenAI launches ChatGPT Atlas, a web browser with built-in AI assistance that understands context and completes tasks without leaving the page. Dollar General's grocery expansion pays off as cross-shopping from Kroger…
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The Branding Power of Neuroscience and Emotional Insights
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22:47Kevin Perlmutter talks about his book "Brand Desire" and ways to harness the power of neuroscience and emotional insights to create deeper, more meaningful brand connections. Kevin is the founder of Limbic Brand Evolution and a leading expert in emotional brand strategy. Listen for three action items you can use today. Host, Kevin Craine Do you wan…
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Strategies to Maximize your Revenue Potential
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21:40Amy Osmond Cook talks about her book The RevOps Advantage and how to maximize your revenue potential. Amy is the co-founder and Chief Marketing Officer of Fullcast – a RevOps platform for planning and executing go-to-market strategies. She's an expert in aligning marketing, sales, and operations for strategic growth. Listen for three action items y…
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First Impressions, Lasting Paths at IMAPS Symposium 2025
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20:23Send us a text We record live at IMAPS to follow a first-time attendee’s leap into advanced packaging and a trio of high school students discovering semiconductors, robotics, and career paths that bridge disciplines. Along the way, we unpack speed-to-market, standards, hybrid vs TCB, and why AI skills matter. • why a self-funded first conference ca…
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Grocery Prices Surge, ALDI's $40 Thanksgiving Meal & Woodman's B2B Push
5:42
5:42
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5:42Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Grocery prices continue rising sharply, with coffee up 20.9% and ground beef hitting record highs, forcing frustrated shoppers to adapt their buying habits. ALDI offers a complete Thanksgiving feast for 10 people at j…
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Leadership Egos in B2B Marketing | E97 with Rissy La Touche
46:36
46:36
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46:36Why do so many great marketing plans get kneecapped by…ego? 🤯 You know the drill: a founder who “already knows” the playbook, a swoop-and-poop exec, or a client who hires you for your expertise—then ignores it. In this episode, we’re joined by marketing strategist and consultant Rissy La Touche (Dimple Studio; ex-Square) to unpack how ego shows up …
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Wharton Moneyball: Predicting Baseball’s Future—Inside the Zips Projection System
55:32
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55:32Wharton's Eric Bradlow, Shane Jensen, and Adi Wyner debate Bill Belichick’s legacy in the post-Brady era, explore how analytics have reshaped baseball strategy, and speak with Dan Szymborski—Senior Writer at FanGraphs and creator of the ZiPS projection system—about forecasting player performance and team success in today’s evolving sports landscape…
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Walmart Partners with ChatGPT, Ulta Beauty Launches Marketplace & Target Drops Woolrich Collection
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6:10
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6:10Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Walmart partners with OpenAI to integrate ChatGPT into its shopping experience, aiming to transform eCommerce beyond traditional search bars and catch up to Amazon's Rufus assistant. Ulta Beauty officially launches UB…
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Amazon Launches Quick Suite AI, Weis Markets Partners with Cognira & Instacart Integrates with TikTokMarketplace
5:22
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5:22Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Amazon rolls out Quick Suite, an agentic AI solution that serves as an "AI teammate" for employees and third-party users to conduct research, analyze data, and automate workflows. Weis Markets selects Cognira's PromoA…
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ChatGPT Partners with Food Delivery Giants, Levi's Plans U.S. Store Expansion & Walmart Launches Comic Book
6:13
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6:13Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: OpenAI integrates ChatGPT with major food delivery players including Instacart, Uber Eats, DoorDash, and Target, giving 800 million users seamless access to grocery and restaurant ordering. Levi Strauss posts strong Q…
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Dr. Robin Hills talks about his book "The Authority Guide to Emotional Resilience in Business" where he shares some important strategies for building resilience and leading more effectively through the power of emotional intelligence. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA…
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Walton's Weekly Wramblings | These Two Forces Will Decide If Your Local Grocery Store Survives the Next Decade
14:19
14:19
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14:19When Ocado CEO Tim Steiner predicted that online grocery would become more profitable than physical stores within 10 years, only 2 people out of 500 believed him. But after running the numbers on rising labor costs and e-commerce automation gains, the math reveals he might actually be right, prompting the question: Is the grocery industry prepared?…
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IMAPS Symposium 2025: Chiplets vs. Dielets and the Truth about Co-Packaged Optics
45:56
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45:56Send us a text We sit down with Dr. Subu Iyer of UCLA to unpack chiplets vs dielets, why a universal ecosystem is missing, and how sub‑10 µm bump pitch could make protocols optional. Then we host a panel featuring John Knickerbocker, IBM; Mike Kelly, Amkor; and Tolga Tekin, Fraunhofer IZM on co‑packaged optics, bandwidth, and power for AI data cent…
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Kroger Taps DashMart for Fulfillment, Gap Inc. Launches Micro-Influencer Program & Google Expands Try-On to Shoe
7:32
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7:32Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Kroger expands its DoorDash partnership, leveraging DashMart Fulfillment Services to deliver groceries and household goods from over 100 warehouse locations nationwide. Gap Inc. launches a creator affiliate program ac…
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Adobe Forecasts $253B Holiday Season, Sam's Club Delivers GLP-1s & Shein Opens Physical Stores in France
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Business Strategies Following The Fed Rate Cut
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20:32
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20:32Paul Cheetham discusses strategies for businesses following the Federal Reserve's recent interest rate cut. Paul is the CEO and founder of Vanla Group, a business advisory firm serving small- and mid-sized companies. He is an expert in M&A, business valuation and growth strategies. Listen for three action items you can use today. Host, Kevin Craine…
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Ripple Effect: Having It All | Corinne Low
17:45
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Rite Aid Goes Dark, Shipt Launches AI Chat-to-Cart & Amazon Fresh Closes More Stores
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Amazon's Add-to-Delivery Launch, Activist Wants Cornell Out & Seven-Eleven Builds Humanoid Robots
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6:05Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Amazon debuts a single-tap "Add to Delivery" feature for Prime members, already used over 50 million times, allowing shoppers to add items to existing orders with no extra fees. An activist investor files a shareholde…
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What Good Leaders Can Learn From Bad Bosses
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26:38
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26:38Mita Mallick talks about her book The Devil Emails at Midnight." Mita is a Wall St. Journal and USA Today bestselling author, a contributor to Harvard Business Review, and an authority on inclusive leadership and workplace culture. Listen as she examines what good leaders can learn from bad bosses. Host, Kevin Craine Do you want to be a guest? http…
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The Unseen Force Behind Semiconductor Device Reliability
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43:28Send us a text A semiconductor wafer travels around the globe five times on average before becoming the chip in your smartphone. Each journey represents a potential risk to device reliability that few consumers—or even industry professionals—ever consider. Behind every high-performing semiconductor device lies a carefully orchestrated logistics ope…
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F the Rebrand! E96 with Beatrice Gutknecht
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41:07Why do so many teams grab a shiny rebrand when the real problem is strategy? 🤔 We’ve avoided this topic for ages… but today we go there—with brand strategist Beatrice Gutknecht, whose mission is, ahem, “F*** rebrands.” She breaks down why visual-first overhauls flop, how to get brand + marketing actually working together, and what to measure so bra…
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Nike Shows Progress, Peloton Hikes Prices & Walmart Cleans Up Private Labels
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6:18
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6:18Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Nike reports 1% Q1 revenue growth as running, North America, and wholesale show momentum, though DTC struggles continue and tariff headwinds intensify to $1.5 billion. Peloton raises membership prices across all tiers…
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Kraft Heinz Pilots AI Ketchup Agent, Ahold Delhaize Unveils Edge Platform & DoorDash Adds Reservations
8:17
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8:17Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Kraft Heinz debuts The Cookbook, an AI agent giving workers access to 150 years of ketchup production expertise. Ahold Delhaize announces Edge, a unified retail media platform launching January 2026 that consolidates …
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Etsy Pops 16% on ChatGPT Instant Checkout, Kroger & DoorDash Expand to 2,700 Stores & Costco Early Hours Reshape Traffic
6:28
6:28
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6:28Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Etsy shares surge 16% as OpenAI launches Instant Checkout, enabling ChatGPT users to purchase products directly through the AI chatbot, with over one million Shopify merchants coming soon. Kroger and DoorDash expand t…
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Amazon Pays $2.5B Prime Settlement, Starbucks $1B Restructuring & Costco Tops Earnings with Member Growth
8:47
8:47
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8:47Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Amazon agrees to pay up to $2.5 billion to settle FTC claims it tricked customers into Prime memberships using deceptive website design Starbucks closes underperforming stores and cuts 900 non-retail jobs in $1 billio…
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Doug Crowe discusses authoring a book in the age of AI. Doug is an accomplished author, writer's coach, and former senior correspondent at Newswire. He first joined us way back in July 2015 on Episode 21, where we discussed his book "Author Your Brand." Today, he specializes in helping authors and top execs navigate the intersection of AI, storytel…
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This Week In Business: Balancing Optimism and Caution in Innovation and Business Strategy
10:27
10:27
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10:27Cait Lamberton, Wharton School Vice Dean and Professor of Marketing, explains how businesses can balance enthusiasm for new technologies, such as AI, with historical lessons, market fundamentals, and strategic analysis to identify sustainable innovation and avoid costly missteps. Hosted on Acast. See acast.com/privacy for more information.…
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Walton's Weekly Wramblings | Never Put The Smart Cart Before The Store
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11:12Chris Walton explains why he doesn't think grocers should be prioritizing smart cart investments. Brought to you with the help and support of Mirakl - The catalyst of commerce. Over 450 retailers are opening new revenue streams with marketplaces, dropship, and retail media. Unlock more products, more partners, and more profits without the heavy lif…
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Michaels Fills Party City & Joann Void, Carter's Adopts 'Poison Pill' & ALDI Launches Massive Rebrand
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7:02Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Michaels steps up to fill the retail void left by Party City and Joann's departures, launching The Knit & Sew Shop and The Party Shop nationwide. Carter's implements a shareholder rights plan after hedge fund Roseman …
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Amazon Closes UK Fresh Stores, Sephora Launches Creator Platform & Office Depot Goes Private in $1B Deal
7:51
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7:51Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Amazon announces the closure of all 19 Fresh grocery stores in the UK. Sephora launches My Sephora Storefront, a new affiliate platform enabling U.S. influencers to create customizable, shoppable digital storefronts i…
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Nike's Skims Collab Launches, Walmart Delivers Cold Prescriptions & Saks Eyes Bergdorf Sale
5:37
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5:37Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Nike's highly anticipated activewear collaboration with Skims launches Friday. Walmart becomes the first retailer to deliver refrigerated prescriptions nationwide, including insulin and GLP-1s, alongside groceries in …
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Amazon Partners with Winn-Dixie for Florida Delivery, Sam's Club Dethrones Costco & Claire's Rescued from Bankruptcy
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5:15Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses: Amazon expands its grocery partnership strategy by launching online delivery of Winn-Dixie's full grocery assortment in Jacksonville and Orlando, Florida. Sam's Club overtakes longtime leader Costco as America's top w…
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Matty Graham, Managing Director at Ryze Labs, envisions a future where AI agents, or "digital twins," handle key financial transactions—and feels that this is a natural evolution of cryptocurrency. Listen as we explore strategies working to shape the future of AI commerce. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest…
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Wharton Marketing Matters: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya
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32:15Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces.…
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Safe, Seen, & Paid: What Women in B2B Really Need | E95 with Jane Serra
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44:09Why is it still harder for women to be seen, heard, and safe in B2B marketing? 🤔 We work in female-heavy teams, but the mics, panels, and power seats still skew the other way—and it shows up in our careers, our DMs, and even at conferences. In this episode, we’re joined by Jane Serra, host of Women in B2B Marketing, to dig into what actually moves …
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Schnucks Expands Midwest Footprint, Kroger Brings Back Paper Coupons & Best Buy Challenges Amazon
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5:47Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute: Schnucks makes major regional expansion move, acquiring Wisconsin-based Festival Foods and Hometown Grocers through newly formed 1939 Group, creating 164-store chain across four Midwest states while preserving local banners and community connections. Kr…
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