Best The Knowledge Coop Podcasts (2025)

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Episode 339: How Can Book Publishers Utilize Bookstore Coop? w/Jane Friedman | A People's Guide to Publishing 12:11

Play Pause

4h ago12:11

12:11

Early episode drop this week due to the holiday! Put simply, bookstore co-op is a tool publishers can use to incentivize bookstores for ordering and featuring their books, or hosting events with their authors. Is co-op right for your publisher? How do you best use it? Jane Friedman of The Bottom Line is back to chat with Joe and Elly about co-op, M…

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Episode 338: What is in a good book contract? | A People's Guide to Publishing Podcast 15:08

7d ago15:08

15:08

It's a throwback episode! Contracts are no one's favorite part of publishing, no matter which side of the table you're sitting on. This week on the pod, we revisit a classic People's Guide to Publishing episode where Joe and Elly walk you through why contracts are important, how to navigate them as an author, and what makes a good publishing contra…

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The Lady of the Dunes 1:02:53

8d ago1:02:53

1:02:53

On today’s episode, Kate and Paul travel to 1974 Cape Cod, Massachusetts where a body is discovered but unidentified. The case becomes well known and documented as more suspects and victims become connected. Support this podcast by shopping our latest sponsor deals and promotions at this link: https://bit.ly/4buCoMc See omnystudio.com/listener for …

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Eric Post on Connecting Across Divides 58:01

10d ago58:01

58:01

In this episode of Lessons From Last Time, we sit down with real estate and mortgage veteran, Marine veteran, and founder of Huzi AI, Eric Post, for an unfiltered talk on his commitment to try anything, connecting people from all walks of life, and reinventing himself. Eric shares how he “burned the boats” and fully immersed himself in everything h…

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Episode 337: It doesn't have to be perfect: Punk, Art & DIY w/Ashley Rowe Palafox | People's Guide to Publishing 42:44

14d ago42:44

42:44

It's the 20th-ish anniversary of Ashley Rowe Palafox's original "Barefoot and in the Kitchen" zine! This week on the pod, Ashley joins us to talk about the inception of the zine, how punk helps you let go of perfectionism, and updating the zines for the new collection, "Cook Your Own F*cking Life." Get "Cook Your Own Fucking Life" here: https://mic…

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Dead Weight PT 2 58:52

15d ago58:52

58:52

In this concluding half of a two-parter, Paul and Kate return to an investigation started by the discovery of two bodies in 1931 Los Angeles. After a suspect is apprehended, a harrowing investigation and court case lead investigators in some unexpected directions. Support this podcast by shopping our latest sponsor deals and promotions at this link…

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Episode 336: We Are Stronger Than Censorship: Book Bans & Empathy w/ Lee Wind | People's Guide to Publishing 52:31

21d ago52:31

52:31

This week on the pod, Lee Wind of the Independent Book Publisher's Association is here to talk about the We Are Stronger Than Censorship campaign, book bans, and a few fun side quests like microwaves and 90s movies. For more on the We Are Stronger Than Censorship campaign, click here: https://www.wearestrongerthancensorship.org/ To get the stickers…

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Dead Weight PT 1 1:04:07

22d ago1:04:07

1:04:07

On today’s episode, the first of a two-parter, Kate and Paul head to a train station in 1931 Los Angeles where a steamer trunk has attracted attention because of its odor. When the trunk is opened, so is a case that crosses state lines and grabs headlines. Support this podcast by shopping our latest sponsor deals and promotions at this link: https:…

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Buried Bones Halloween Special: The Black Dahlia 1:38:27

27d ago1:38:27

1:38:27

In their first ever LIVE-episode, Paul and Kate take to the high seas to discuss the infamous case of The Black Dahlia, the 1947 murder of 22-year-old Elizabeth Short that remains unsolved to this day. Graphic Content Warning between 01:15:35 - 01:30:30. Please skip if you would prefer not to listen to the details of the crime. Support this podcast…

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Episode 335: Marketing and Selling Books on Tiktok Shop, w/ Jane Friedman | A People’s Guide to Publishing Podcast 15:52

28d ago15:52

15:52

There are new forms of ecommerce popping up every day, on every website from Instagram and Tiktok to Pinterest. Is selling online through Tiktok right for your books? This week, Jane Friedman of the Bottom Line is back to talk to Joe and Elly about the growing popularity of TIktok Shop, and if she thinks it's worth a publisher's time. ************ …

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Horrors on the Homestead 1:09:17

29d ago1:09:17

1:09:17

In this week's episode Kate and Paul travel back to 1871 Kansas where a family goes missing out in the settled plains of the Old West. After a few possibly related crime scenes are discovered, the scope of the case grows and grows. Support this podcast by shopping our latest sponsor deals and promotions at this link: https://bit.ly/4buCoMc See omny…

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Last Rites 1:05:28

1M ago1:05:28

1:05:28

On today’s episode, Paul and Kate travel to 1921 Alabama where a Catholic priest is shot while sitting on the porch of a local courthouse. The ensuing investigation and trial become historic in the specific era the state and culture were in at the time. Support this podcast by shopping our latest sponsor deals and promotions at this link: https://b…

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Barry Long on Living Without Limits 1:04:16

1M ago1:04:16

1:04:16

This episode of Lessons From Last Time features Barry Long, real estate broker, accessibility consultant and trainer, and co-founder of ABLE Environments, who recounts the life changing moment that reshaped his definition of strength, success, and fulfillment. After a motorcycle accident left him paralyzed, Barry transformed paralysis into purpose.…

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Episode 334: Iconic Images, Information, & Accessibility: Designing Book Covers | A People's Guide to Publishing 56:51

1M ago56:51

56:51

Can you really judge a book by its cover? Absolutely, yes. A lot of work goes into planning a book's cover design— marketing goals, representing the author's work, making it appealing to the target audience, legibility, and so much more. This week on the pod, Joe walks us through the things Joe takes into consideration for designing over covers. No…

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The Machete Murderer PT 2 1:00:18

1M ago1:00:18

1:00:18

In this second part of a two-part episode, Kate and Paul head back to Yuba City, California in the early 1970s to follow up with an investigation of over 25 dead bodies all found in a rural area. With a suspect apprehended, the police and crime scene investigation focus on closing the case of such a prolific killer. Support this podcast by shopping…

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Episode 333: Finding & Reaching Your Customer: Book Marketing w/ Lindsay McKee | A People's Guide to Publishing 50:07

2M ago50:07

50:07

Lindsay Sims Mckee is a professor and digital marketing expert based in Ohio. This week on the podcast, Lindsay joins Joe and Elly to talk universal marketing truths and strategies, like determining who your customer is (hint: it's not you!), their needs, and coming up with books that fill what they're looking for, Buckle in, marketing nerds, this …

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The Machete Murderer PT 1 1:01:50

2M ago1:01:50

1:01:50

In this week's episode, Paul and Kate head to 1971 Yuba City, California where a body is found in an orchard. After another body is found nearby, a larger search is initiated and yields enough results for a two-part episode. Support this podcast by shopping our latest sponsor deals and promotions at this link: https://bit.ly/4buCoMc See omnystudio.…

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Episode 332: Taste or Market: Deciding Your Publishing Focus | A People's Guide to Publishing Podcast 10:55

2M ago10:55

10:55

Do you publish what YOU want to read, or what the market says people want to read? We're back with last year's PNBA trade show talking to publishers about how they decide what they acquire and publish, and the various things that go into it. ************ Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Th…

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Into the Woods 1:13:50

2M ago1:13:50

1:13:50

On today’s episode, Kate and Paul travel to 1843 Rhode Island where the richest man in town is found dead out in the woods. After investigating who could possibly benefit from the death and some clever crime scene forensics, surprising suspects emerge. Support this podcast by shopping our latest sponsor deals and promotions at this link: https://bi…

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Episode 331: The Heart vs The Mind: Tarot, Art, and Books w/ Nic LaRue | A People's Guide to Publishing Podcast 51:21

2M ago51:21

51:21

Nicole LaRue is both a queer artist and graphic designer and is widely known for her iconic work on the Women's March on Washington logo. Her latest work, the HeART Tarot, is a unique deck featuring beautiful, original illustrations incorporating the shape of the human heart and elements of the natural world into each tarot archetype, and reminding…

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Unusual Suspect 1:06:17

2M ago1:06:17

1:06:17

In this week's episode Paul and Kate head to late 1800s Massachusetts where a husband returns home to find his wife slain. Through some thorough investigating a suspect is brought to court. But this becomes anything but an open and shut case. Support this podcast by shopping our latest sponsor deals and promotions at this link: https://bit.ly/4buCo…

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Episode 330: Do book reviews matter? | A People's Guide to Publishing Podcast 12:39

2M ago12:39

12:39

Trying to get high-profile reviews for your books can feel like a rat race. So many publishers competing for the same space in the same publications (and space in readers' brains). But do reviews really matter? Are they worth the time publishers put into getting them? This week on the podcast, we're back with the booksellers and publishers of the P…

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Blood on the Cobblestones PT 2 56:48

2M ago56:48

56:48

In this week's conclusion of an infamous two-parter, Paul and Kate return to Boston in the 1960s as the murders continue but the investigation doesn't seem to be uncovering any leads. Who will ultimately become known as the Boston Strangler? Support this podcast by shopping our latest sponsor deals and promotions at this link: https://bit.ly/4buCoM…

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Don Goettling on Building Career Momentum 43:26

2M ago43:26

43:26

This episode of Lessons From Last Time with Don Goettling centers on resilience, leadership, and giving back to the mortgage industry. Don shares his 30+ year journey from motocross racer to leading a $1.5 billion regional team, and now to CEO and co-host of Momentum Builder and Sales Mastery. His story weaves together lessons from motocross, perso…

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Episode 329: Submitting AI to Publishers w/ Jane Friedman | A People’s Guide to Publishing Podcast 17:52

3M ago17:52

17:52

Can publishers tell if you submit work with A.I.? Does it matter if they can't even tell? Jane Friedman of "The Bottom Line" joins Joe and Elly this week to talk about what publishers mean with A.I. disclosures, what presses are looking out for, and how authors can communicate with their publishers about it. Check out Jane's articles here: https://…

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Blood on the Cobblestones PT 1 1:10:48

3M ago1:10:48

1:10:48

On today’s episode, Kate and Paul head to Boston, Massachusetts in 1962 for the first part of a two-parter. Our hosts begin to survey the evidence as a series of women have been found… strangled. Support this podcast by shopping our latest sponsor deals and promotions at this link: https://bit.ly/4buCoMc See omnystudio.com/listener for privacy info…

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Episode 328: Queerness in Horror Movies, w/Joe Carlough & Gina Brandolino | People's Guide to Publishing Podcast 59:18

3M ago59:18

59:18

Don't get scared straight! Joe Carlough & Gina Brandolino, authors of the new book QUEER HORROR: FUN AND FREAKY PERSPECTIVES ON MACABRE MEDIA, join Joe and Elly this week to talk about horror, coming out, their favorite bad movies, and more. Coming out, the horrors of publishing, fever dreams, favorite queer media, old horror movies Get the Queer H…

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Northern Skies 1:09:31

3M ago1:09:31

1:09:31

On today’s episode, Paul and Kate head north of the border to Montreal, Quebec in 1949, where a plane heading to Quebec City goes down shortly after take-off. Investigators use the technology of the time and some impressive wit to uncover the cause of the crash. But can they figure out who is responsible? Support this podcast by shopping our latest…

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Episode 327: Does AI help publishing? with Jane Friedman | A People's Guide to Publishing Podcast 13:33

3M ago13:33

13:33

Ah, AI. We're hearing about it constantly, and it's not going anywhere any time soon. From "fair use" in recent court cases to bad advice from Anthropic, Jane Friedman of The Bottom Line is back to talk with Joe and Elly about AI, especially in the publishing world. Is it useful? WE haven't found anything that AI does well, have you? Let us know! N…

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Murder on the Range PT 2 51:15

3M ago51:15

51:15

In this week’s conclusion of a two-parter, Kate and Paul return to Gold Rush era Colorado where a lone survivor of a series of related attacks helps galvanize the apprehension of a possible offender or offenders. Support this podcast by shopping our latest sponsor deals and promotions at this link: https://bit.ly/4buCoMc See omnystudio.com/listener…

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Episode 326: Incorporating Zines Into Our Marketing and Production Strategy | A People's Guide to Publishing 13:05

3M ago13:05

13:05

Zines are small, often subject-focused booklets that can range in topic from how much you love your cats, to fixing your bike, to protest safety tips. How do we incorporate zines into our regular marketing and production strategy? Joe and Elly tell all this week on the podcast! ************ Thank you for catching the People's Guide to Publishing vl…

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Murder on the Range PT 1 55:42

3M ago55:42

55:42

In this week’s episode, the first part of a two-part episode, Paul and Kate head to western expansion era Colorado where a single murder seems to quickly relate to the first of many dead bodies. Support this podcast by shopping our latest sponsor deals and promotions at this link: https://bit.ly/4buCoMc See omnystudio.com/listener for privacy infor…

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Episode 325: Conferences, Promos, & More: Booksellers & Publishers Work Together | A People's Guide to Publishing 10:12

3M ago10:12

10:12

Continuing our series on tradeshows, bookselling, and bookseller/publisher relationships, this week we're back at PNBA! Hear from booksellers and publishers on how they think they collaborate well, and what they wish the other party knew. ************ Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thurs…

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Railroad Ties 1:07:09

4M ago1:07:09

1:07:09

On today’s episode, Kate and Paul head to late 1899 New York, where a conductor finds, what he thinks, is a small bit of flesh in the front of his train engine. After an impressive investigation and unfolding of a curious family dynamic, a full picture starts to take shape. Support this podcast by shopping our latest sponsor deals and promotions at…

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Jean-Louis Ledanois on Learning Resilience and Adaptability Growing Up in Venezuela (Rerelease) 52:14

4M ago52:14

52:14

In honor of Jean-Louis Ledanois recently becoming our new CEO, we’re re-releasing his Lessons From Last Time episode. Tune in for a candid conversation about the life experiences that shaped his leadership style. You’ll hear how leaving Venezuela, adapting to new cultures, and navigating the high-pressure world of Silicon Valley prepared him for th…