Embracing mindset changes through life, business and faith. Many of us are held back from personal growth because we view life through the filter of old mindsets. I believe God created us with the resources needed to live the life we desire. Join me every Saturday as we dive beneath the surface to expose limiting mindsets, and learn how to live from the inside out, using your natural gifts. More at toksaruoture.com
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Toks Aruoture Podcasts
“The Authentic Edge” is a podcast for anyone seeking clarity, growth, and inspiration in their faith, mindset, and entrepreneurial journey. Hosted by entrepreneur and storyteller Toks Aruoture, this podcast delivers powerful life lessons in quick, 4-minutes or less soundbites. Whether navigating life’s challenges, seeking clarity, or simply looking for motivation, these short episodes are designed to sharpen your edge and keep you moving forward- authentically. The Authentic Edge is publishe ...
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Welcome to The Nigerian Hustle: the podcast about how people make a living in Nigeria - from white collar professionals to fixtures of the underground economy.
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Ep #123 Quick Update: Why I'm Pressing Pause
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2:02In today’s impromptu episode, I’m dropping in with a personal update to explain why Living Inside Out and The Authentic Edge are temporarily on pause. After realising I was piling on too much and losing the joy in the journey, I decided to scale back and focus fully on the most important assignment of this season: writing my book. I’m thrilled to s…
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In this final episode (for now), Toks shares why she’s pressing pause on The Authentic Edge and Living Inside Out. From launching a new concession for The Baby Cot Shop in Harrods to completing her long-awaited book, life has brought an exciting (and very full) buffet of opportunities. But sometimes, even the best things need to be taken off the pl…
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Ep #122 Talking Twins and Music with Music Producer AØB
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39:12Welcome to the Living Inside Out podcast, hosted by Toks Aruture, a visionary entrepreneur and mindset coach. In this episode, Toks invites the youngest guest ever on the show, Aaron Omo-Adesanya, to share his compelling journey into the music industry. Aaron, alongside Toks, navigates through personal experiences of having a twin, his early ambiti…
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In this episode of The Authentic Edge, Toks Aruoture opens up about a powerful moment of self-awareness triggered by a conversation at a glamorous awards event. Despite being showered with praise and offered mentorship by a successful executive, her initial reaction was disbelief, doubt, and—ultimately—cynicism. Drawing parallels from a similar sto…
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In this episode of The Authentic Edge, Toks Aruoture shares a surprising story from her childhood—one that explains why she’s always said no to having a dog, despite her children’s persistent pleas. From growing up surrounded by pets to the formative memories that still influence her today, Toks reflects on how past experiences shape our present-da…
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In today’s episode of The Authentic Edge, Toks Aruoture reflects on a personal moment that revealed the quiet yet powerful difference between ego and identity. Through a simple memory triggered while driving past a familiar spot, Toks explores how we often mistake a bruised ego for personal hurt—and how this misinterpretation can quietly shape our …
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In this thought-provoking and personal episode of The Authentic Edge, Toks Aruoture reflects on a moment that shifted her perspective: the quiet, often unquestioned belief that success must be earned through suffering. After hearing a guest on a talk show admit she believed things only counted if they hurt, Toks recognised that same mindset in hers…
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Ep #121 What to Do When Fear Tries to Lead
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25:13This week’s episode is both very personal and powerfully relevant. Toks shares the story behind The Baby Cot Shop’s upcoming concession in Harrods- an extraordinary milestone wrapped in excitement… and fear. As she reflects on a journal entry written over eight years ago, just before opening the King’s Road store, we’re reminded that fear often sho…
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her story. What started as an exciting conversation about a business idea turned into an emotional drain, simply because the other person couldn’t see what she saw. Toks unpacks why it’s important to protect your ideas in their infancy, not from ‘haters,’ but from well-meaning voices who can’t see your vision. Drawing on a quote from Chimamanda Ngo…
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In this episode of The Authentic Edge, Toks Aruoture explores what sets high-level thinkers apart—not just in strategy, but in mindset and daily habits. She unpacks the internal conversations that often sabotage our potential and offers practical insights for cultivating a mindset that sees possibilities where others see limits. You’ll discover why…
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In this episode of The Authentic Edge, Toks Aruoture shares a deeply personal moment when, despite weeks of preparation and excitement, she stood before an audience and her words failed her. A story she had told countless times suddenly wouldn’t flow. What went wrong? No space. No buffers. Toks unpacks the vital lesson she learned about the power o…
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In this episode of The Authentic Edge, I share a moment of self-awareness that changed how I handle frustration. After promising more than I could reasonably deliver to a relative, I found myself irritated by their persistent calls. My first instinct? Complain. Vent. Seek validation for my annoyance. But then, I heard this: “You can make this as bi…
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In this episode of The Authentic Edge, I reflect on a powerful lesson I have learned from my family and business life: talent is never enough- character matters just as much. For years, my husband and sons stayed loyal to a barber who was brilliant at his craft but unreliable in every other way- always late, always making excuses. When they finally…
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What if the limits you see aren’t real? What if your biggest obstacle isn’t your ability but your exposure? In this episode of The Authentic Edge, Toks Aruoture explores how our beliefs, ambitions, and even our self-perception are shaped by what we’ve been exposed to. She challenges you to consider how unfamiliarity can feel like an impossibility- …
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I made a startling discovery: I preferred to operate only when I was being celebrated. As the only girl sandwiched between two incredible brothers, I grew up receiving accolades and recognition. That praise became the fertile ground where I thrived. But here’s the problem—when the applause stops, so does the motivation. Breaking free from that mind…
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For years, I relied on someone else’s approval before making decisions—especially in business. I ran every idea by them, waiting for their sanction, believing they held the key to my success. But here’s what I’ve learned: a lack of confidence can attract those who impose their views on you. Seeking mentorship is valuable, but trusting yourself is n…
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Decluttering: The Hidden Key to Productivity
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2:55Many of us underestimate just how damaging clutter can be—both in our physical environment and our mental space. We tell ourselves, “I know where everything is,” but our brain still has to process every single item in the space. 🔹 Your brain registers the red shoes you no longer wear before finding the silver pair you need. 🔹 It notices the lipstic…
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After I lost everything, I had to figure out how to move forward without allowing my past to define me. One of the most transformative tools I discovered was block logic. In ancient times, people understood life in two ways: 🔹 Block Logic – Life unfolds in seemingly random events that eventually form a meaningful picture. 🔹 Greek Logic – Everything…
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Have you ever made a decision only to revisit it over and over again, like you’re stuck in a loop? Here’s the thing: You’re not meant to make the same decision multiple times. You make a decision once and then manage it. 🔹 This isn’t about ignoring changing circumstances. It’s about recognising that second-guessing every move is often a symptom of …
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Years ago, I lost everything. Everything I had ever owned. I found myself stuck in a vortex of certainty, convinced that this was it. That this was my life now. I battled with thoughts: “How do I move from here?” “How do I get out of this rut?” “Will I ever recover?” I spent more time waiting for things to change than actually trying to recover. Un…
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In this episode of The Authentic Edge, Toks Aruoture shares a powerful revelation about healing, resilience, and the ability to begin again. Inspired by a moment of gratitude journaling, Toks explores how our bodies naturally heal from cuts and bruises, and how this same principle applies to our emotional and spiritual lives. No matter the setbacks…
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What if the only thing holding you back is an unrealistic version of yourself—one that doesn’t even exist? In this episode of The Authentic Edge, Toks Aruoture explores the over-exaggerated ideals we unknowingly create about confidence, success, and personal growth. These mental constructs can make us feel like we’re never quite ready—that we need …
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It’s easy to romanticize how life should unfold—how your business, career, or personal story should look. But in doing so, you risk forcing a version of your story that was never meant to be, instead of allowing it to unfold as it was designed. In this episode of The Authentic Edge, Toks Aruoture challenges the idea of rigid expectations and the da…
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Ep #120 From Accountant to Style Icon: Joy Aboderin's Journey to Empower Women
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46:28Join us in an inspiring conversation with Joy Aboderin, the Style Director and Founder of Potential You Limited, as she shares her remarkable journey from a successful accounting career to founding a renowned style and image consultancy for professional women. With a rich background in fashion and an unwavering passion for empowering women, Joy rev…
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“If you know the enemy and know yourself, you need not fear the result of a hundred battles.” – Sun Tzu What if the enemy you’ve been battling isn’t failure, rejection, or even success, but fear itself? Fear disguises itself in different ways: self-doubt, procrastination, people-pleasing, and even playing small to stay comfortable. But here’s the t…
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Embracing Change: Lessons from 'Who Moved My Cheese'
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1:53In this episode, Toks Aruoture shares how the book "Who Moved My Cheese" transformed her approach to business and life during difficult times. She shares the concept of accepting life's seasons, encouraging listeners to embrace change and let go of what no longer serves them. As we celebrate World Book Day, Toks invites you to explore the insights …
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Welcome to The Authentic Edge with Toks Aruoture, where in just four minutes, you'll gain practical insights to start your day with clarity. Discover how grouping similar tasks not only conserves energy but also enhances your focus and reduces procrastination. By scheduling specific times for tasks like responding to emails or making phone calls, y…
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Welcome to another episode of The Authentic Edge with Toks Aruoture, designed to align your mindset and give you clarity to start your day. In today's brief yet insightful session, we explore how impulsive actions can significantly impact the outcomes of our lives, often without us even realizing it. Toks delves into the subconscious influences of …
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Ep #119 The Messy Middle: How to Keep Moving When Life Feels Stuck
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22:17Welcome to March 2025! As we step into a new month, it’s the perfect time to reflect on the past season and prepare for what’s ahead. In today’s episode, Toks Aruoture dives deep into the concept of life’s seasons—how challenges are inevitable, but they are never permanent. Just like the changing weather, trials have a beginning, middle, and end. W…
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Title: Understanding Your Triggers—The Key to Overcoming Procrastination Have you ever wondered why you hesitate, delay, or avoid certain things—even when you know they’re important? What if the key to breaking free lies in understanding your hidden triggers? In this episode of The Authentic Edge, Toks Aruoture dives into the intricate connection b…
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How often do you second-guess your instincts? If you’re used to structure and order, trusting your intuition can feel like stepping into the unknown. But what if your future self—the wiser, more experienced version of you—already knows the answer? In this episode of The Authentic Edge, Toks Aruoture explores the challenge of trusting your inner wis…
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Does the idea of networking make you cringe? You’re not alone. But what if networking wasn’t just about business cards and sales pitches? What if it was about gaining fresh perspectives, unlocking opportunities, and discovering connections that could change your life? In this episode of The Authentic Edge, Toks Aruoture shares how she transformed h…
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What if the version of your life you’re living isn’t the one you’re meant for? What if the pressure to fit into expectations is holding you back from something greater? In this episode of The Authentic Edge, Toks Aruoture explores the power of rewriting your life story—not through fiction, but by embracing authenticity. When you drop the weight of …
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It’s easy to celebrate the big victories—the job promotion, the major breakthrough, the life-changing moment. But what about the small wins? The ones that go unnoticed but quietly shape your journey? In this episode of The Authentic Edge, Toks Aruoture reminds us that small wins matter. Every step forward, no matter how tiny, contributes to the big…
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In a world full of noise, opinions, and external expectations, how often do you pause to listen to your own spirit? In this episode of The Authentic Edge, Toks Aruoture explores the power of tuning into your spirit which is one with God’s. So often, we dismiss our instincts, overanalyze decisions, and look outward for answers that are already withi…
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Have you ever looked at your life and thought, This isn’t how it’s supposed to be? Maybe things feel off course, like the reality you’re living doesn’t match the vision you once had. In this episode of The Authentic Edge, Toks Aruoture shares a powerful perspective shift for those moments of frustration and disappointment. What if your current situ…
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Sometimes, we stand at what looks like the end of the road, convinced that there’s no way forward. But what if the path is there—just hidden from view? In this episode of The Authentic Edge, Toks Aruoture reflects on the story of the Israelites at the Red Sea- trapped between an impossible barrier and an approaching enemy. But their journey wasn’t …
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Not everything that feels good is good for you. And not everything that feels bad is bad for you. In this episode of The Authentic Edge, Toks Aruoture explores the dangers of living on the surface, chasing temporary relief instead of deep, lasting transformation. When we let our emotions dictate truth, we risk making decisions that soothe the momen…
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When was the last time you made space just for you—not as a parent, partner, or professional, but as you? In this episode of The Authentic Edge, Toks Aruoture explores the importance of carving out time for yourself beyond your responsibilities. By categorizing life into segments—home, family, work, and self—you can start recognizing your daily win…
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Ep #118 Friendship, Tech, and Taking the Leap with Titi Omo-Adesanya
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1:16:25In this special episode of Living Inside Out, I sit down with my dear friend of over 20 years, Titi Omo-Adesanya. From navigating childhood in Nigeria to forging a path in the tech space, we explore the key moments that have shaped her journey. What We Discuss in This Episode: • How Titi played a pivotal role in the launch of Living Inside Out (and…
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Not all love is spoken. Some of it is simply felt. In this special Valentine’s Day episode of The Authentic Edge, Toks Aruoture shares a deeply personal story about her maternal grandmother—who spoke only Yoruba, a language Toks didn’t fully understand as a child. Yet, despite the language barrier, her grandmother’s love was unmistakable. This epis…
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The most dangerous lies aren’t the ones people tell us—they’re the ones we tell ourselves. In this episode of The Authentic Edge, Toks Aruoture explores how deeply ingrained beliefs, shaped by our past experiences, can silently limit our potential. Many of these lies don’t come from dramatic events—they stem from small, seemingly harmless moments, …
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Some lessons in life hit differently when you’re in the middle of a struggle. On a flight to London, I was hit with severe food poisoning, one of the most excruciating experiences I’ve ever had. I prayed, expecting relief, but instead, I realized something profound: I wasn’t about to be instantly healed. I was about to go through it- but God was go…
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Welcome to another episode of The Authentic Edge! Join Toks Aruoture as she takes you on a reflective journey through a personal diary entry from June 28, 2019. Toks shares the excitement and revelations that come with planning future projects and why your current emotional and mental state should never limit your vision. We are constantly evolving…
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In this episode of The Authentic Edge, host Toks Aruoture delves into the profound concept of 'kairos', the Greek word for time, exploring how each moment holds creative power and potential. We often see time as a linear path, but what if timing matters more than time itself? Toks challenges conventional thinking and explains why recognizing the ri…
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Ep #117 Your Biggest Questions on Entrepreneurship- Answered
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25:57Sometimes, the opportunities we’ve been praying for show up dressed as threats, and we turn them down. A single thought, if left unchecked, can spiral into overthinking, fear, and inaction. In this Q&A episode, I';ll be answering some of the most common questions I have received in over 20 years as an entrepreneur. If you’ve ever found yourself par…
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In hurricane-prone regions like the Bahamas, buildings require an extra layer of certification to prove they can withstand the storms. Without this hurricane-safe certificate, you can’t move in. But once certified, homeowners face hurricane season with peace, knowing they are safe inside the storm. Life works the same way. Storms will come—trials, …
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When I started rebuilding after I hit rock bottom, I believed cash was the only solution. Money answers many problems, after all—and I had many. But what I didn’t realise at the time was that wealth isn’t always financial. If you’re holding back on a dream, waiting for capital, consider the possibility that you already have what you need in a diffe…
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Did you know that your mentality shapes the way you interpret life? The way you think—whether from a place of abundance or lack—determines how you see opportunities, handle setbacks, and even experience success. In this episode of The Authentic Edge, Toks Aruoture breaks down the key differences between an abundance mindset and a lack mentality, ch…
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Beyond Motivation: Finding Lasting Inspiration
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3:53We don’t excel just for ourselves, we do it for those watching and waiting to be inspired. ~ Toks Aruoture In this episode of The Authentic Edge, Toks Aruoture unpacks the difference between motivation and inspiration, explaining why one is temporary and the other is the key to lasting progress. Motivation gives you a reason to act, but reasons cha…
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