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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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I am a traveler, cyclist, expat and teacher with over 15 years experience living abroad in six different countries. As a passionate cyclist I have seen the world by bike and has toured in some truly amazing places, such as Sweden, Germany, Japan, most of SE Asia and of course Canada. During that time, I have traveled to over 40+ countries and met countless travelers, cyclists, and other expats. While traveling by bike, I decided that I wanted to connect the touring and bikepacking community ...
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BE The Code

Black Enterprise

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BE The Code, spotlights the most influential blacks in technology - from celebrities to financiers - and how they are reshaping the industry, with their unique perspectives. They take us on their journeys, offering winning strategies and game-changing advice. Created by Black Enterprise.
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Most service providers rely on selling to their warm audience and using launches, funnels, or daily posting to book high-ticket clients. But Latesha Lynch lands 2–3 every month — while working just 20 hours a week and skipping sales calls. In the last five months, she’s booked 13 clients. 69% were cold leads who found her through Threads, Upwork, C…
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Try Kajabi Communities for free for 30 days: cubicletoceo.co/kajabi What if the real magic of your event didn’t happen at the event — but in the months before and after it? That’s exactly what happened when we built a private pop-up community inside Kajabi for our 200-person event this past September, Bloom Together. By launching the community as s…
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While 8 months pregnant, Stefanie Adler pulled off her largest launch ever—securing six-figures in revenue from her group program, The Well Woman Collective. That financial foundation allowed her to take a spacious 8-month maternity leave without sacrificing income or business momentum. The secret wasn’t working harder—it was syncing her business s…
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Welcome back to the Bikepack Adventures Podcast. In this episode, I sit down with Sebastian, a marketing exec turned solo bikepacking adventurer, whose journey across the rail trails of America began with a career detour and became a deliberate pursuit of clarity, connection, and challenge. From navigating rainforest mishaps and bear encounters to …
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Welcome back to the Bikepack Adventures Podcast, I'm your host Chris Panasky, and today we’re diving into a story that redefines what it means to push limits. My guest today is Hannah Otto, a professional mountain biker, Olympic Long Team member, and the mastermind behind the Moab Triple Crown, a trilogy of iconic mountain bike routes across some o…
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In the spring of 2025 — with a small but mighty email list of 3,000 — Callan Faulkner pulled off a $1.1 million launch for her 10-week AI course, Automate to Accelerate. She enrolled 197 clients at an average cart value of $5,000, with conversion rates far above industry norms. So what made it work? Callan’s willingness to out-teach and out-deliver…
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Most entrepreneurs think of speaking as only a visibility play — but done right, it can be your most profitable marketing strategy. Laurie-Ann Murabito went from a shy girl who couldn’t make eye contact to a five-figure keynote speaker. After one client used her framework to go from zero leads to closing 63% of the room, she knew she’d uncovered a …
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In just two years, Miss EmpowHer grew into a 30,000+ member community — without spending a cent on ads. Using offline experiences to drive digital momentum, founder Caitlyn Kumi scaled Miss EmpowHer from a personal side project into a national women’s empowerment community. By curating FOMO-worthy events that doubled as content engines, Caitlyn tur…
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🎙️ In this episode of the Bikepack Adventures Podcast, we are sharing the story of a very personal journey—a 2-week family bike trip through Northern France, Belgium and Netherlands. Joined by my wife, who was taking on her first loaded bike tour, and our young daughter, we set out to explore the coastal charm, rich culture, and world-class cycling…
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When Maryland legalized recreational cannabis in July 2023, most dispensaries assumed success was automatic. Dispensary owner Hope Wiseman knew better, leaning into proactive strategies to satisfy demand and scale sustainably. In today’s case study, we examine how in a span of just 12 months, Hope tripled Mary & Main’s revenue and foot traffic. Hop…
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Entrepreneurship is hard on the body — long hours, skipped meals, constant stress. But what if improving your health didn’t have to mean overhauling your entire routine? Functional Medicine Nutritionist Ali Virtue, founder of Parkside Nutrition, helps entrepreneurs create realistic, balanced plans that actually stick. With a Master’s in Human Nutri…
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In this data-rich case study, we examine how marketing coach Michelle Vroom sold out a brand new program in 30 days with a 90% close rate. Michelle’s tested strategy that powered this $50K launch? Hosting a private “Sold Out Party” for her warmest leads (existing clients in her program), where repeat clients claimed half the seats before the offer …
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Today’s case study is one of the most creative launch strategies we’ve covered this year. Brittany Roberts sold out a new VIP group program and generated $17,500 in revenue in 72 hours through Instagram’s Close Friends feature. Here’s how it worked: over 250 people opted into a three-day private training series by requesting to be added to Brittany…
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In this episode of the Bikepack Adventures Podcast, I sit down with Skyler Bolks to talk about his recent Jokes and Spokes Tour, a 1000-mile bikepacking journey that took him from comedy venue to comedy venue across the American Midwest. Skyler shares the inspiration behind this unconventional fusion of stand-up comedy and long-distance cycling, an…
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When operations break down, growth stalls — and for most companies, the warning signs creep in long before anyone notices. Tammara Carr, founder of Audacity Management, has seen it all: from Fortune 50 boardrooms to fast-moving SaaS startups. With a Master’s in Project Management, top-tier Agile and Six Sigma certifications, and experience leading …
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In less than six months, Michelle “Mace” Curran went from being a $20K speaker to commanding $30K per keynote—while scaling her speaking business to over 20 high-level engagements a year and crossing six figures in revenue. In today’s case study, Michelle briefs us on how she applied the tactical frameworks from her career as a fighter pilot to gro…
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After leaving her corporate career to start a coaching and consulting business, Brianca Johnson Kirkman wanted a lean, high-impact growth strategy that could generate trust — and clients — fast. In her first six months, she crossed six figures in revenue without a team, paid ads, or social posting, thanks to her self-created Hot 100 Method: a focus…
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Dr. Lauryn Brunclik didn’t rest on the success of her seven figure chiropractic clinic, instead building something even bigger alongside it. In this episode, she shares how launching a podcast helped her stop relying solely on new patient bookings and start growing a personal brand that’s generated over $1.6 million online (long before she ever hit…
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When Michelle Denogean joined Roadster as CMO, the company had a great product—but no one knew who they were or why their solution mattered. Digital retailing in the automotive space was still emerging, and skeptical dealerships weren’t ready to dive into their innovative model. Eighteen months later, Roadster had grown its sales pipeline 5X, slash…
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Many remote teams struggle with connection, culture, and performance, but Ginni Media is raising the bar. Founder Ginni Saraswati Cook recently led a company-wide culture assessment to evaluate how her remote team was experiencing work satisfaction across five core drivers: Sense of Progress, Challenge, Autonomy, Meaningful Goals, and Team Support.…
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Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠ 70% of buyers will visit your website before they make a purchase, and they’ll form an opinion in just 0.05 seconds. That means your homepage isn’t just a digital brochure. It’s your first impress…
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In this podcast episode, Meaghan Hackinen discusses her recent participation in the Hellenic Mountain Race, and her preparation for the upcoming Silk Road Mountain Race. She shares personal anecdotes and insights from these experiences, such as why she chose flat bars over drop bars for this particular event, the challenges she faced with weather c…
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Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠ In just one year, Emma Tessler restructured her agency to increase revenue by 45% with a single strategic hire. The founder of Ninety Five Media, Emma hit a ceiling with her fast-growing social me…
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Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠ Most companies in the custom closets and home organization industry outsource their manufacturing, but Jennifer Q. Williams did the opposite, and it changed everything. As the founder of Saint Louis…
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Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠ The most qualified expert doesn’t always get the client — the best communicator does. That’s where Dr. Michelle Mazur comes in. With a PhD in communication and two decades of experience helping bril…
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Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at https://www.cubicletoceo.co/bloomtogether A 30 minute sales call. A 5 minute proposal. $4K clients signed, sealed, and paid—no chasing required. Taylor Hedden has built a $300K+ revenue stream with her premium Dubsado setup service by rethink…
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In this episode of the Bikepack Adventures Podcast, I connect with Nathan Siemans to talk about the Lost Elephant and the Cold Ride. Originally called the Kootenay Gravel Grinder, the name was changed to The Lost Elephant to help people recognize that it was far from being just a gravel ride. As bikepacking was gaining in popularity, more and more …
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A $19 offer completely transformed her business model. While running a fully booked social media agency and raising two kids, Katelyn Rhoades launched a $19 Instagram Reels Challenge—just a PDF and video training promoted solely through organic Reels. One of her reels promoting the offer went viral, and within 72 hours, that tiny product brought in…
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When 85% of leaders don’t have the tools to develop their teams, the cost of that gap shows up in more than just morale—disengagement costs U.S. companies an estimated $550 billion per year. Enter Dr. Kristine Medyanik of Shattered Glass Leadership. Known for designing leadership experiences that spark real growth, Dr. K has coached leaders across …
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She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week. In today’s case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring strategy. After capping her solo…
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Most people think the best clients come from vetted business networks. But in today’s case study, you’ll hear how this founder quietly generated $40,000 in additional annual revenue from casual conversations inside non-business spaces. Flo Esho, CEO of virtual executive assistant agency The Easy Flow Life, landed one high-ticket retainer client at …
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In this episode of the Bikepack Adventures Podcast, Joanne Steventon and I dive into this year's Canadian Shield Bikepacking Summit. Throughout the summit weekend, Joanne could be seen engaging with participants and doing some short interviews to better help portray the community feel of this bikepacking summit weekend. The episode highlights the u…
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AI isn’t limited to content generation, it’s your A-player you haven’t called off the team bench—yet. Anne Murphy’s AI-first company generated an extra $100K in revenue in just one year — without growing her team or burning out. With just three full-time employees and a few contractors, they operate at the pace and output of a 10-person team. How? …
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What does it take to host a summit where your registration page converts at 83% and drives $63,000 in back-end course sales and $77,000 in total revenue? In today’s case study, Summit in a Box® founder Krista Miller breaks down the behind-the-scenes of her 2020 virtual summit that attracted 1,250 attendees and led to her highest-converting course l…
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Nobody wishes for it, but it’s a reality for many... What happens to your business when your marriage ends? Financial advisor, Alicia Martinez, is pulling back the curtain on one of the most overlooked risks to your business: divorce. With a client retention rate that rivals the best in the industry, she’s known for turning complex financial topics…
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How do you turn a passion-fueled event into a six-figure signature offer? Today’s case study features Elysia Skye, intuitive mentor and founder of The Brilliance Method®, who generated over $150K in net profit by merging high-end video production, coaching, and energy work into a transformative in-person experience called Content Camp. Each cohort …
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Most people treat LinkedIn like a billboard, a place to update their resume or tout their career achievements. Corina Calugaru turned it into a $130,000-per-quarter sales engine instead. As the founder of The Orange Notebook, Corina helps entrepreneurs with their brand identity and business strategy—but when her own lead pipeline was moving too slo…
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Thank you for 300 (Monday) episodes of Cubicle to CEO! Our show producer Sabrina Nasser is joining us to celebrate and putting Ellen in the guest seat to get the inside scoop on our biggest venture yet! We won’t spoil the surprise, just hit play! And if you like what you hear… We’ll see you September 4th: https://cubicletoceo.co/bloomtogether Thank…
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If your business looks good on paper but your bank account tells a different story, this episode is your financial wake-up call. Alyssa Lang — serial entrepreneur, financial strategist, and founder of Magnetic Profits — joins us to unpack the hidden money leaks that keep even high-earning businesses feeling cash-strapped. Her team has helped creati…
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Client churn isn’t a problem at Highflier Powerhouse—because most clients stay for 2 to 3 years. In today’s case study, we’re diving into how Marketing and Creative Director Jasmine Haitalani built a $500K creative agency with a client retention pipeline that doubled project enrollment, tripled pricing, and transformed creative services into must-h…
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In this episode of the Bikepack Adventures Podcast, I connect with Ben Clark, an adventure cyclist who is 18,000 kilometers into his 35,000-kilometer journey around the world. Ben shares the challenges and highlights of his route, which has taken him through countries such as Turkey, Georgia, Uzbekistan, India, Nepal, and Vietnam. He offers insight…
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Megan Yelaney organically grew a new Instagram account to over 34,000 followers in under a year—while pumping for her newborn twins and running a coaching business. This second account was separate from her business brand account, born as a passion project documenting her motherhood journey. But by applying the same content strategies she’s taught …
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Consider this your SEO crash course! SEO strategist Laura Jawad is breaking down what’s actually working right now — including what recent Google algorithm changes mean for your content and how to stay one step ahead. 👀 Spoiler: It’s not about keyword stuffing anymore. In this conversation, Laura shares: The #1 factor Google is prioritizing in rank…
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Natalie Koussa turned podcast listeners into over $45K in sales in 90 days—without a sales page or even editing her episodes. The secret? A trust-first visibility funnel that starts with guesting on other people’s podcasts and leads into a private podcast that sells her services on autopilot — and converts 60% faster than her usual sales cycle. In …
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In this episode of the Bikepack Adventures Podcast, I've had the chance to connect with Chris Mahoney, President of Go RVing Canada, a not for profit focused on promoting the RV lifestyle. After an initial discussion, we thought this could be a really interesting podcast, as both the bikepacking and RVing lifestyles are centred around exploration a…
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What if making your product harder to access was the secret to increasing demand? That’s the counterintuitive strategy sisters Olivia and Chloe Ferro bet on to catapult their startup SheMed to over 20,000 sign-ups in just a few months. As the UK’s first female-focused GLP-1 program, SheMed entered a crowded weight-loss market—but instead of competi…
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In this episode of the Bikepack Adventures Podcast, I dive into all things Canadian Shield Bikepacking Summit. We talk about the events taking place throughout the weekend, the amazing presenters sharing their knowledge with us, how and why we've integrated workshops into the format, and of course, details on all the amazing sponsors and prizes tha…
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As the founder of multiple conscious brands like Heart Centered Humans, The Ceremonial CEO, Ascend Psychedelics and Somatic Breath Activation, Chelsea Renee, is a visionary leader, coach, and entrepreneur who merges strategy with spirituality to revolutionize the way CEOs do business. In this enlightening conversation, Chelsea shares her insight on…
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What if cutting 40% of your client base was actually a catalyst for business growth? It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase i…
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What happens when you give employees a stake in the company, pair them with AI tools, and train them to think like entrepreneurs? In doing this, Heidi Golledge, founder and CEO of Jobot, built a $200 million recruiting powerhouse in just five years. A three-time EY Entrepreneur of the Year and the visionary behind multiple successful exits—includin…
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