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The Retail Whore

Michelle Sherrier

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Welcome to The Retail Whore by me, Michelle Sherrier: a podcast of stories and lessons from a life in retail. After decades spent in the retail industry, I’ve seen and done it all. Join me every week as I interview people from all walks of retail, the service industry, the wholesale gift industry, and more. We’ll talk about what drives them, the things they love, and some of the biggest lessons they have learned along the way. Brace yourself for The Retail Whore, a show that entertains and e ...
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Ever dreamed of switching up your work life, achieving a dream or starting your own business? Get inspired by our interviews with the young, smart women forging their own path in everything from fashion and beauty to restaurants and the music industry. Hosted on Acast. See acast.com/privacy for more information.
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This Podcast is hosted by Shaun Pepper. His mission in life is to empower the world's citizens to explore opportunities to help themselves, individuals, their local and global communities, and the world. As a Parent, Husband, World Traveller, Educational Technologist, Educator, Designer, Entrepreneur, Musician, and Creator. Conversations often intersect with guests who share a similar curiosity or experts in these areas. Follow Shaun across social @shaun_pepper across social and use #sp_podc ...
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Wisdom by WESA

Horse Radio Network

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The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!
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The Creativity Clinic dives into the exciting and ever-evolving world of the creative industries. Through engaging interviews with creative entrepreneurs, performers, artists, UX designers, editors, producers, and more, we bring you behind-the-scenes stories and expert insights. Whether you're looking for career guidance, exploring a career pivot, or simply curious about the impact of creativity on society, our podcast provides the inspiration and knowledge you need to succeed in the creativ ...
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On his new ten-episode series, Joseph Gordon-Levitt will get into the nitty-gritty of how a wide variety of creative people do what they do. Listeners’ questions will inspire conversations between Gordon-Levitt and a range of creative guests, from Hollywood notables like Rian Johnson and Seth Rogen & Evan Goldberg, to behind-the-scenes heavyweights like casting director Mary Vernieu, and from political visual artist Shepard Fairey to indie sonic songstress, Yuka Honda, and more.
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The series, Discover Design presents varied aspects of Interior, space, products, communication, and service design to inform the participants of the what, the how, and why of Design. They may be case studies of earlier projects, trends that may be visualized, or issues concerning the subject area. The webinars are attended by young Design aspirants, Design professionals, and those interested to understand influences, future impacts, material and products, crafts, human & technology interven ...
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In this episode of Wisdom by WESA, we sit down with John Lunn, Vice President of Morris Media Enthusiast Group and Chief Revenue Officer of the Nashville Stampede. With leadership across some of the most influential titles in outdoor and equine publishing, John brings a unique perspective on how the publication space is evolving. From trends in med…
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In this episode, Michelle Sherrier opens up about her hands-on experience transforming Lucy’s store and reflects on the deeper role merchandising plays in retail success. From buying strategies to storytelling through displays, she highlights why embracing change is essential when working with a consultant. Michelle also unveils her new monthly Zoo…
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Polly Helm was born and raised in Kentucky. She has a BA from Eastern Kentucky University and a Masters in Organizational Communications from Miami of Ohio. In 1994 she left corporate sales and moved from KY to Wisconsin to start two small businesses with her husband—a retail store and a construction company. They did both for about 10 years and th…
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In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial clarity and growth. Our guest, Terry Bork, a seasoned bookkeeper and profit growth strategist, talks about the critical importance of proper financial management and the common pitfalls that entr…
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At just 16 years old, Mason is the founder and driving force behind Vaquero Outdoors, a polished lifestyle brand inspired by the untamed spirit of the Texas Hill Country. We’re honored to have Mason here today to talk about his journey, brand philosophy, and what’s next for Vaquero Outdoors. Let’s dive in! Hosts: Jennifer Hebert, Morgan Nicole Zipp…
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Born in June 1969 and raised in Southwest Washington state, Reshell Douglas grew up surrounded by entrepreneurship, learning the ropes of retail in her family’s bridal salon where she worked in sales, buying, and merchandising. By age 14, she was already attending trade shows as a buyer, and throughout the 1980s she gained hands-on experience in re…
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We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers…
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Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways audiences connect with her art. Hosts: Jennifer Hebert, Mor…
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Amber Baker is the creative force behind Sandy Bottom Candle Co., a coastal-inspired candle brand she launched five years ago with a mission to bottle up the essence of coastal living in a cleaner burning soy candle. What began as a hobby at home quickly turned into a full blown business. Known for its signature layer of beach sand in each jar, it …
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Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even wit…
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Susan and Michelle reconnect for another insightful episode of Shelf Talk! They start by sharing their experiences from recent gift shows in Vegas and New York, and how they both took the time to decompress and recharge at home. Susan reveals the challenges and excitement of managing holiday decor for new stores, including dealing with inventory mi…
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Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connectin…
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In this episode I’m bringing you behind the scenes of what life and business have looked like lately — from the whirlwind of travel and shows, to returning home, resetting, and preparing for an exciting fourth quarter. I open up about lessons learned, new projects, and the power of trusting your gut when things no longer align. What’s inside Lesson…
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Today we are going to learn about loans for small businesses. When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in... WESA Retail Roundup August 26, 2025: Host: Glenn the Geek…
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August Show Special: Glenn and Jennifer bring you a variety of interviews from new companies they found at WESA in Dallas. Listen in.... Guests and Links Episode August Special 155: Guest Host: Glenn the Geek of Horses in the Morning and Retail Roundup Guest Host: Coach Jenn of Wisdom by WESA and Horse Tip Daily At 01:16 - Grace 'n Grit At 04:12 - …
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Gauge and his wife opened their business just over two years ago with a simple idea: support local makers and small businesses while crafting a few products of their own. That 'few' quickly turned into more… a lot more. Today, they make and sell over 300 different items—everything from all-natural cleaning solutions to DIY kits. As you can probably…
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Cass is a luxury line of leather goods designed and made in California by Debra Szidon. A Jersey girl who now calls California home, Debra blends East Coast sophistication with West Coast ease in every design she creates—from leather handbags to interior spaces and botanical elements. The idea for Cass began with a vintage handbag Debra had held on…
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Today we look at merchandising and it's importance in your store, no matter the size. Joining us today is Bob Phipps of The Retail Doctor. With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur. He shares some actionable tip…
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In this episode, we dive deep into the world of hat shaping with Cole and J Marc Bailey of Gone Country. Discover how the team combines traditional craftsmanship with modern business savvy to keep this iconic western art alive and thriving. Whether you’re a retailer, artisan, or fan of western style, Marc’s stories, tips, and expertise offer a fres…
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In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in... WESA Retail Roundup July 28, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest:…
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This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn't. Glenn will be joined by his long-time friend and business strategist, Jamie Samples of Yellow Barn Media, who will share insights on building email lists from scratch, acquiring emails effectively, and h…
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Today, we’re diving into the trends, colors, and must-have styles for the upcoming season just in time for the August WESA Trade Show. Whether you’re stocking for fall, holiday, or early spring, this session with content creator Morgan Nicole is designed to help retailers stay ahead of customer demand, make smarter buying decisions, and show up to …
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Meghan Wagner is the owner of The Go Girl Shoppe, a unique retail store located in Mebane, NC. She began her entrepreneurial journey in 2012 with a mobile shop on wheels, offering a curated selection of home décor and gifts. In 2014, she opened a brick-and-mortar location in Raleigh, NC, and after 8 successful years, relocated to a larger store in …
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What do bold patterns, arena lights, and a mid-life “why not?” have in common? Yuki Khona. She ditched tech, found her love for rhinestones, and built Kultured Rider. Tune in to learn about the western show brand that’s as fierce as it is fabulous. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Gu…
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In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design. We all know that managing your inventory is one of the most important things you do. If not done well it gets costly, very quickly. Listen in... WESA Retail Roundup July 7, 2025: Host: Glenn the Geek, Host of Horses in the Morning …
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Linnaea is the passionate owner of a beloved Santa Cruz institution that has evolved into a creative hub for American-made art, design, and feel-good goods. She first joined the store as a 16-year-old seasonal hire in 1993 and, 16 years later, celebrated her anniversary by buying the business. Since then, Linnaea has honored its legacy while transf…
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Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore how retailers save money, simplify shipping, and access expert support when they need it most. Listen in... WESA Retail Roundup June 30, 2025 Host: Glenn the Geek, Host of Horses in the Morni…
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Third-generation hat shaper Glenn Orms shares the legacy, craft, and passion behind Hat Masters and the timeless art of cowboy hat shaping. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Glenn Orms Instagram: https://www.instagram.com/thecowlot/ YouTube: https://www.youtube.com/@thecowlot65…
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Retailers know that hiring is only half the battle. Keeping great employees engaged and motivated is what truly drives success. In today’s session, we’ll explore smart, practical strategies for incentivizing your team beyond just a paycheck. Whether you run a boutique, a tack store, or a multi-location shop, you’ll walk away with ideas you can impl…
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Andrea Hoffer is an experienced Talent Acquisition & Management strategist and entrepreneur, passionate about building exceptional teams. As the founder of aha! Talent Experts, she has helped businesses across the country improve recruitment processes, align hiring with company culture, and develop employer brands that attract top talent. With over…
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Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in... WESA Retail Roundup June 16, 2025 Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Kim Ivkov of Cowgirl Biz - F…
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VEXIL founder Shawn Wiese shares how his roots in professional bull riding and athlete management shaped a western lifestyle brand that resonates with today’s retailers and customers alike. Hosts: Coach Jenn and Morgan Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Shawn Wiese, Website | LinkedIn | Facebook | YouTube | Instagra…
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In a landscape dominated by big box stores, how do small retailers not just survive but thrive? We’ll find the answers today as we chat with Stevie Cummins, the powerhouse behind Jewel of the West, to explore how independent stores can win in 2025. Listen in... WESA Retail Roundup June 9, 2025 Host: Glenn the Geek, Host of Horses in the Morning Fac…
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Bob Negen is a retail powerhouse, co-founder of WhizBang! Retail Training, and creator of Retail Brilliance, a cutting-edge educational platform for independent retailers. With a storied past as a kite shop owner and over two decades helping retailers master everything from sales to strategy, Bob joins Michelle for a deep, honest, and inspiring con…
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Join us on the Retail Roundup as we sit down with HR professional Jessica Sackett and discuss the HR practices/strategies that help you find and keep good employees, no matter what size your store is. Listen in... Please note this was audio only, no video. WESA Retail Roundup June 2, 2025: Host: Glenn the Geek, Host of Horses in the Morning Faceboo…
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Jason Wiese describes Bed Stu’s long term commitment to producing and marketing leather footwear and accessories with environmental consciousness in mind. Hosts: Mike Donnell, Kacee Willbanks Contact: Sophia Jagella, WESA Marketing Specialist Guest: Jason Wiese, VP Sales at Evolutions Brands, Inc. Website: https://www.bedstu.com Instagram: https://…
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Susan and Michelle are back with another action-packed episode of Shelf Talk! In this conversation, they kick things off with a quick catch-up and get into what it’s like working alongside their husbands, including a juicy business conversation about a car wash. They dive into plans to collaborate with sponsors and grow the community, what’s in sto…
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Steven Henke is the Chief of Brand Marketing at DAP Health. DAP Health is an advocacy-based community health center in Palm Springs, CA, serving over 88,000 patients. It provides comprehensive medical and mental healthcare, STI testing and treatment, dentistry, pharmacy, and lab services. A wide array of wraparound services enables patients to expe…
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Sara Vaskov has been in the San Luis Obispo retail scene for over two decades. She began working at Hands Gallery 22 years ago and became the owner in 2016, leading the shop through years of growth and evolution. Beyond running a thriving small business, Sara is deeply involved in community advocacy. As a board member of the Downtown SLO Associatio…
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We explore the best practices of the written SOP for small businesses with Neil Potter of Improving Your Small Business. Why are SOPs important, how do you start and how do you implement them. Listen in… WESA Retail Roundup May 19, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Neil Potter o…
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From closing a small retail space to recently opening a much larger store, Tara Roberts shares the evolution of her brand, her insights on retail, and what’s next for The Cold Cactus Boutique. Tune in to hear her inspiring story. Hosts: Mike Donnell, Kacee Willbanks Contact: Sophia Jagella, WESA Marketing Specialist Guest: Tara Roberts co-owner of …
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Misty Stachel is the founder and owner of 85 Local, a carefully curated boutique that blends locally made goods with unique, high-quality finds from beyond Arizona. With a passion for retail and community, Misty has created a shopping destination where customers can discover one-of-a-kind gifts, stylish apparel, and must-have home accessories—all w…
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Gabrielle Fournier from Arion Sellier France joins us to talk about working with Sponsored Riders. What works, what doesn’t? We go into detail on today’s Retail Roundup. Listen in… WESA Retail Roundup May 12, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Gabrielle Fournier, Marketing and Sp…
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Emma Lewis is the owner of Rare Form and The Twentieth, both based in Chicago. Emma works to digitally restore and reinterpret 100-year-old designs to create unique greeting cards, stationery, and more. Through her work, her goal is to empower and affirm others with a brand that combines vintage images with unapologetic contemporary feminist langua…
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We’re joined by Nicole Nava James of Zona Girl Nava, a boutique brand expert and social media manager, to break down the most common social media mistakes retailers make and, more importantly, how to fix them. WESA Retail Roundup May 5, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Nicole N…
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An inspiring conversation with PRCA Chief Marketing Officer Paul Woody as he discusses how the PRCA is expanding rodeo’s reach, embracing digital innovation, and strengthening connections across the western industry. Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella Guest: Paul Woody, Chief Marketing Officer Professional Rodeo Cowboys Associ…
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Susan and Michelle join forces again for another episode of Shelf Talk! Here, they kick things off with a recap of Susan’s recent trip to New Orleans and all the fun shops she explored while there. Next, they share some of their favorite displays found on Instagram and discuss their stand-out design elements and features. Susan and Michelle also di…
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Jennifer Anderson shares how LovLeathers uses limited edition pieces to spark demand, sell out collections, and build a loyal following. From drop strategies to creating buzz on social media, you’ll walk away with fresh ideas to turn scarcity into serious sales. WESA Retail Roundup April 28, 2025: Host: Glenn the Geek, Host of Horses in the Morning…
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Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large followi…
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Join us for a special Retail Roundup conversation with Lorinda Van Newkirk! Learn how to build stronger, more successful relationships with sales reps from someone who understands both sides of the table. Lorinda will share insider tips on communication, placing orders, handling challenges, and working together for long-term success. Don’t miss thi…
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