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BrakeSec Education Podcast

Bryan Brake, Amanda Berlin, and Brian Boettcher

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A podcast about the world of Cybersecurity, Privacy, Compliance, and Regulatory issues that arise in today's workplace. Co-hosts Bryan Brake, Brian Boettcher, and Amanda Berlin teach concepts that aspiring Information Security professionals need to know, or refresh the memories of seasoned veterans.
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Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company work ...
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If usage rights, whitelisting, boosting, and exclusivity still feel confusing, overwhelming, or low-key terrifying… you are NOT alone 😅 After 10+ years in this industry, I can confidently say most Creators are unsure about these terms, and that lack of clarity is exactly what causes them to lose money, undervalue their work, or sign contracts they …
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Are you scared of “selling yourself” as a creator? If the word sales makes you cringe, hesitate, or want to run the other way…this episode is going to change your mind (in the best way). Because here’s the truth: If you want to land paid brand deals, charge your worth, and run your creator business like a business… you HAVE to learn how to sell you…
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🔗 Get 50% OFF your first month with GigSky: https://rebrand.ly/gigsky-esim Are you still wondering how travel influencers actually make money in 2026…in THIS economy? And more importantly — if YOU can do it too? (Hint: brand deals can easily hit 6-figures 👀) In this episode, I’m breaking down the real ways travel creators are getting paid right now…
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You Can Follow Alexandra here: Instagram: https://www.instagram.com/itsalexandrapage/ X: https://www.x.com/@itsalexndrapage/ TikTok: https://www.tiktok.com/@itsalexandrapage/ Alexandra’s Freebie for Creators: https://link.vayda.studio/luxeugckit Alexandra’s Template Bundle for Creators: https://link.vayda.studio/luxeugcbundle Meet my student, Alexa…
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🔗 Get 50% OFF your first month with GigSky: https://rebrand.ly/gigsky-esim If you want to make a career out of travel, it’s time to stop treating being a travel influencer like a hobby, and start running it like the business it truly is! In this episode, I’m breaking down exactly how to start and grow your travel creator career from scratch. 💰 Trav…
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After working on the brand side, managing hundreds of thousands of dollars in budgets, and coaching thousands of Creators, I’ve seen EVERY SINGLE MISTAKE Creators make behind the scenes. In this episode, I’m breaking down the top 10 sneaky mistakes that could be costing you serious money (and what to do instead). We’re talking: → The one word that …
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If you’ve ever thought, “I want to be an influencer, but where do I start?” This episode is your roadmap. Influencer marketing has changed a LOT over the years, and so has the path to actually becoming one. After 10+ years of working with brands, teaching creators, and managing influencer campaigns, I’ve seen exactly what separates the influencers …
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If you’ve ever seen posts that say “Comment GUIDE” or comment a specific word, and wondered how they do that… this episode is for you. ManyChat is behind this and is one of the biggest growth hacks creators are using on Instagram right now! (because it really works!). In this step-by-step episode, I’m showing you how creators are using DM automatio…
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It can be so overwhelming to be a creator these days… so many platforms, so little time! That’s why in this episode, I’m breaking down exactly how to repurpose your content, so you can save time, maximize your reach, and make every piece of content work harder for you. You’ll learn how I: → Turn one big video or post into weeks of content → Adjust …
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Let’s bust some myths! If you’ve been telling yourself things like: “I don’t have enough followers.” “I don’t post every day.” “I need a manager before brands will notice me.” …then this episode is your wake-up call. After working with thousands of creators, I’ve seen how these limiting beliefs keep people stuck, even when they already have everyth…
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You Can Follow Megan Here: Instagram: https://www.instagram.com/megan_ugc TikTok: https://www.tiktok.com/@megan_ugc The Ultimate UGC course: https://stan.store/affiliates/1779ad34-5240-47f2-9e65-98f5328c74af In this episode, we sit down with Megan Collier to talk all things UGC (User Generated Content) and her journey stepping into the space. Megan…
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🔗 Sign up for Levanta here: https://app.levanta.io/auth/refer/creator/c674f6cc-0b71-456d-ae0d-3c90e527853f/sign-up Do you have an Amazon shop? Be honest… how's it going? 👀 Here’s the truth: Most influencers and creators set up their Amazon shop, drop a few links, and then… crickets. And I get it. Earning a few cents (or a dollar at best) per sale i…
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Podcasting has become one of the most powerful ways to build trust, authority, and long-form connection with your audience. So if you’ve been thinking about starting a podcast, take this as your sign to say YES — like, now! In this episode, I’ll walk you through how to start your podcast the right way, so it’s not just launched… but built to last. …
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You Can Follow Jennifer Powell Here: Instagram: Jennifer Powell: https://www.instagram.com/jenpowell14/ JP, INC Agency: https://www.instagram.com/hellojpinc/ Lemon Digital HQ: https://www.instagram.com/lemon.hq/ Website: http://www.jenniferpowell.com/ http://www.lemonhq.co/ Get Access to Jennifer's Course: https://jenniferpowell.com/course Discount…
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70% of a creator’s income comes from brand partnerships…are you getting brand deals? 👀 If not, let’s fix that. Here’s the thing: it might not be you... it might be your content. And most creators don’t even realize it. Brands need to see themselves in your content. And if they can’t, they’ll pass. Simple as that. In this episode, I’m breaking down …
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One viral TikTok. 23 million views. 400,000 NEW FOLLOWERS 🤯 (oh, and one restaurant shut down). If you’re chronically online like us, you probably already heard about the San Francisco food creator who went from 15k to 400k followers in just ONE week… all because of a shocking restaurant experience. In this episode, I’m breaking down the full story…
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In this conversation, Julissa Prado shares her inspiring journey of building Resource Curls, a hair care brand focused on embracing natural textures. From her early passion for hair styling to creating her own products in her kitchen, Julissa discusses the importance of community, authenticity, and the challenges of entrepreneurship. She emphasizes…
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You know we’re all about helping creators get paid, right? So if you’re already sharing your favorite things online… why not earn from it too? In this episode, we’re talking all about affiliate marketing for creators and influencers, especially if you’re just starting out! Whether you're posting on Instagram, YouTube, TikTok, or even in your group …
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Creators are taking over! 🤯 TIME Magazine just dropped its first-ever Top 100 Creators list, and it’s a game-changer for the creator economy. For the first time, influencers, entrepreneurs, and content creators are being celebrated right alongside the world’s most powerful leaders. And in this episode, I’m diving into what this means for you, too. …
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In this conversation, Amaris, a senior vice president of creator marketing at Edelman, shares her insights on the evolving landscape of creator marketing in the healthcare sector. She discusses her background, the day-to-day responsibilities of her role, and the increasing acceptance of creator marketing among healthcare brands. Amaris emphasizes t…
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Your social media platforms = your storefront! If you’re a creator or influencer, your Instagram isn’t just for posting pretty pictures. It’s your business, your livelihood, your INCOME STREAM. Which means… you need to protect it like you would a physical shop, right? In this episode, I’m walking you through simple, easy-to-implement strategies to …
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This document is literally what makes or breaks your chances of getting paid brand deals. This document SPEAKS for YOU. It’s no longer just a list of stats. It’s not just a portfolio of your best content. It’s your sales tool. Your first impression. The thing that gets brands to say yes (or not reply at all). And yet... so many creators are still g…
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What actually sets 7-figure creators apart? (It’s not luck, and it’s definitely not just going viral) In this episode, we’re breaking down the real mindset of successful influencers, and how you can start thinking like a million-dollar business right now. If you’ve been stuck hustling with little growth to show for it, constantly asking “what am I …
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There’s a new(ish) platform in town…and creators are cashing in. 👀 If you're a creator, influencer, or service provider looking to grow your audience, build a community, and actually own your email list… It's time to take a closer look at Substack! This episode your Substack 101, with everything you need to get started with clarity and confidence. …
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The U.S. government just launched the Congressional Creator Caucus, and FOR THE FIRST TIME EVER, Content Creators are officially recognized as business owners! In this episode, I’m breaking down what this means for YOU — whether you're full-time, part-time, or just getting started in the creator world. Here’s what we’re covering: ▸ Your tax rights …
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Youtube Video at: https://www.youtube.com/watch?v=yHPvGVfPgjI Jay Beale is a principal security consultant and CEO/CTO for InGuardians. He is the architect of multiple open source projects, including the Peirates attack tool for Kubernetes (in Kali Linux), the Bustakube CTF Kubernetes cluster, and Bastille Linux. Jay created and leads the Kubernete…
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You don’t need to be “internet famous” to show up in real-life spaces! If you’re an influencer or content creator ready to expand your network and get off the screen, this episode breaks down how to get in the room — literally! We're diving into: ⤷ How to get on brand + PR invite lists ⤷ How to pitch yourself to PR firms and event organizers ⤷ Tips…
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There’s been a lot of buzz (and confusion) about tariffs and how they’ll impact the creator economy. Will brand deals slow down? Should you pivot? Are brands even still spending? Short answer: YES. You don’t need to panic, but you do need to start working smarter. In this episode, I’m sharing everything creators need to know RIGHT NOW. ▸ Why brands…
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In this conversation, Nina and Reesa Lake discuss the evolution of the creator economy, the importance of community engagement, and the innovative features of LTK that empower creators. Reesa shares her extensive experience in the influencer space, emphasizing the significance of building trust with audiences and adapting to algorithm changes. They…
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If you’re tired of spending hours on content only to get crickets, this is your wake-up call. Something’s off…and it may not be the algorithm this time. When building a community on Instagram — whether you're a brand or creator — ENGAGEMENT matters and needs to be your focus. In this episode I pull back the curtain on the current engagement tactics…
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ATTENTION: There is a new type of creator in town! And younger people are out here shouting “the future is bright!” (because it is!) ✨ This new wave of creators is living proof that influencer marketing has NO AGE LIMIT. In fact, age is turning out to be a superpower. We’re in a whole new era where 50+ creators are thriving online, landing dream br…
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In this episode of Influencer Confidential, Nina interviews Nelly, a travel and lifestyle creator who shares her journey of starting over after a public breakup that forced her to walk away from a million followers. Nelly discusses the challenges of rebuilding her brand, the importance of maintaining boundaries in relationships and content creation…
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You’ve probably heard the whispers online.. “It’s the end of the influencer economy and there are no more brand deals!” Spoiler alert: Influencer marketing isn’t dead. Brand deals are not dying… HOWEVER, the creator economy is indeed changing. And it’s changing at lightning speed. In this episode, I’m breaking down what’s really going on behind the…
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Creators vs. AI? AI is changing the creator landscape fast, and not always in ways that benefit us. In this episode, I’m sharing a real situation that sparked a BIG conversation in my creator community. We're talking about the ripple effects of AI in the influencer space: what it means for your brand, your income, and your future. And this is somet…
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In this engaging conversation, Sandi shares her incredible journey of growth in the content creation space, detailing her family's epic travels and the strategies that led to their success on social media. From leveraging viral content to understanding the importance of speed and consistency, Sandi emphasizes the need for creators to believe in the…
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Monetizing Threads? YES, it is happening! 👀 The LinkedIn meets Twitter (but with a creative twist) platform is now becoming a real opportunity for creators looking to grow and earn. In this episode, I’m breaking down the nitty gritty on how exactly creators are making money on Threads 💸 We’re talking about: - How Threads is being monetized (even wi…
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In this engaging conversation, Marina Middleton shares her journey from a cultural shock in Boston to becoming the CEO of Create and Cultivate. She discusses the butterfly effect of her career, the importance of in-person networking, and how her company empowers women at all stages of their careers. Marina provides valuable networking tips and emph…
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As an influencer, creator, brand, or even just someone who’s nosy about the influencer space (hi, same 👋), staying on top of what’s really happening in our industry is non-negotiable! That’s why in this episode, I’m breaking down Collabstr’s 2025 Influencer Marketing Report, so you don’t have to comb through it alone. We're diving deep into key sta…
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Alix Earle made $450K for ONE IG Story?! 😮 We’ve all seen the headlines: Alix Earle reportedly made $450,000 for a single Instagram Story! But before we all quit our day jobs and start posting GRWMs... let’s break down what it actually takes to earn that kind of money as a content creator In this episode, I’m spilling the real tea on: ✔️ How much w…
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In this conversation, Latasha James and Nina discuss the evolution of content creation, focusing on the transition from being seen as an influencer to a business owner. They explore the importance of brand partnerships, pricing strategies, and the significance of long-form content on platforms like YouTube. Latasha shares her experiences with succe…
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socvel.com/quiz if you want to play along! Check out the BrakeSecEd Twitch at https://twitch.tv/brakesec join the Discord: https://bit.ly/brakesecDiscord Music: Music provided by Chillhop Music: https://chillhop.ffm.to/creatorcred "Flex" by Jeremy Blake Courtesy of Youtube media libraryBy Bryan Brake
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Think you need a huge following to start making money on Instagram? Well, I might change your mind 😉. In this episode, I break down five powerful ways to monetize your Instagram — even if you're just getting started or have under 500 followers. Whether you're a total beginner or simply stuck thinking you're "too small," this episode will shift your…
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In this episode of Influencer Confidential, Nina interviews Olga Valentin, a successful content creator and entrepreneur behind Mini Jet Setter. Olga shares her journey of growing her Instagram following to over 100,000 in just two years, emphasizing the importance of focusing on a niche, providing value, and the quality of content over quantity. T…
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7 Signs You’re Ready for PAID Brand Deals + FREE WORKSHEET! After working with thousands of creators, I've noticed the clear signs that separate those landing consistent, paid brand partnerships from those who are still struggling. In this episode, I’m breaking down the real indicators that tell you you’re ready to get paid — and how to make sure b…
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In this engaging conversation, Nina interviews Nicole Isaacs, a seasoned content creator and entrepreneur, who shares her journey in the influencer space. They discuss the balance between personal life and career, the perks of being a content creator, the evolution of content creation, and the importance of audience engagement. Nicole emphasizes th…
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Want brands to slide into your DMs first? Here’s how! 🤑 There’s nothing like waking up to a message from a brand that wants to work with you — and in this episode, I’m showing you exactly how to get brands to DM you first (and how to turn those messages into paid partnerships!!). Whether you’re a UGC creator, influencer, or content creator of any n…
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In this episode of Influencer Confidential, Nina interviews Jessica Off, founder of Guess Where Trips, a company that creates unique, self-guided mystery road trips. Jessica shares her journey of starting the business, the importance of local influencers, and how social media has played a crucial role in scaling her brand. The conversation delves i…
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Guest Info: Name: Bronwen Aker Contact Information (N/A): https://br0nw3n.com/ Time Zone(s): Pacific, Central, Eastern –Copy begins– Disclaimer: The views, information, or opinions expressed on this program are solely the views of the individuals involved and by no means represent absolute facts. Opinions expressed by the host and guests can change…
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No UGC portfolio = no brand deals! 😬 If you're a UGC creator who wants to get paid by brands, a strong portfolio isn’t optional — it’s your RESUME. In this episode, I’m breaking down exactly what to include (and what to leave out) so you can stand out and get PAID 💸 📌 Free UGC Portfolio Checklist – https://sidewalkerdaily.kit.com/20e3dabf94 🎨 Need …
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Instagram vs TikTok vs YouTube: Where Are Brands REALLY Spending? 🤔 If you're wondering which platform is the BEST for landing brand deals in 2025, you're not alone — and in this episode, I break it ALL down for you. I’m walking you through where brands are putting their money, the pros and cons of each platform, and how YOU can start thinking like…
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