Join award winning podcaster and CEO of Brave Corporation, Caleb Parker, as he shines a light on the entrepreneurs, intrapreneurs, and brave ideas at the forefront of innovation, who are creating the future of office real estate. Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today. Sub ...
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WorkBold Podcasts
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How AI Powered Dynamic Pricing Unlocks Coworking Revenue
26:13
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26:13This special GCUC UK x Brave Ideas episode features Caleb Parker with Eyal Lasker, CEO of Flexspace AI, recorded live on the GCUC stage in London, England. Visit BraveIdeas.media to watch an exclusive “Behind the Scenes” clip that the GCUC audience saw before the official start of this Brave Ideas podcast episode. The Episode Hotels have run revenu…
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Are Hotel Playbooks the Answer for Office?
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33:51Brave Ideas Season 16, Episode 3 Brought you by Learn how Flexspace AI is transforming coworking with their ecommerce revenue platform, featuring SmartPricing Agent, an AI-powered dynamic pricing engine. Tap here Hospitality makes people stay, AI makes pricing smart, together they unlock flex performance In this episode, Brave Corp CEO, Caleb Parke…
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How Will the UK’s Only Publicly Listed Flex Brand Grow Its Platform?
57:11
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57:11Brave Ideas Season 16, Episode 2 Brought you by MUTE Explore how Mute is leading the adaptable office architecture evolution, offering modular solutions to futureproof office investments while significantly reducing construction costs and CO₂ emissions. Tap here Workspace proves flex works when you run it like a platform, not a product. In this epi…
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Brave Ideas Season 16, Episode 1 Brought to you by Flexspace AI In this episode, Brave Corp CEO, Caleb Parker, moderates a panel recorded on stage at The District Show in Barcelona with leaders from LOOM by Merlin Properties, Newmark, Sutega, Assembly Buildings, and World Trade Center Barcelona. Tune in to hear how operators and landlords are turni…
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Get your popcorn ready, Brave Ideas Season 16 is upon us. Here’s your preview… This season we’re going inside the operator playbook. How is “the office” being moved from product to service? What’s working? What’s not? What do we mean when we say the future of office looks like the hotel industry? For Season 16, we collaborated with The District Sho…
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Can You Scale Coworking Without Losing the Soul?
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38:46GCUC UK lands in London next week; go behind the scenes with Emilie Lashmar before you go | Grab a ticket here. For this Special Edition Brave Ideas episode in collaboration with GCUC UK , Brave Corp CEO, Caleb Parker sits down with Emilie Lashmar in the MUTE Showroom in Clerkenwell London to unpack what drives Emilie’s passion for coworking, what …
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Deep Dive on the Airbnbification of Coworking
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42:42A Brave Ideas Special Feature 📺 WATCH the full episode EXCLUSIVELY on BraveIdeas.media Why Flex Operators Must Think Like Airbnb In this episode, Brave Corp CEO, Caleb Parker, is joined by Ivan Guberkov Chief Product Officer at OfficeRnD, to explore why coworking must adopt an Airbnb-style e-commerce mindset before it can achieve the brand power of…
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Special Feature For Coworking Content Creators
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21:54Special Feature Bonus Episode This one is for the creators! Forward this to your team member who manages your marketing, social media and/or community. 📺 Watch the full show at www.BraveIdeas.media Content is the best way to differentiate your brand is In this conversation, Brave Corp CEO, Caleb Parker, chats with Cat Johnson to get the details beh…
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Can Operational Real Estate Rewrite Office Valuation?
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33:01Brave Ideas Season 15, Episode 10 📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.” Valuation, brand, and the lease-to-management spectrum In this episode, Brave Corp CEO, Caleb Parker, is joined by Carl-Johan Collet in the Brave Ideas Virtual Studio from C…
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Has BXP cracked the premium office playbook with flex?
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54:21Brave Ideas Season 15, Episode 9 📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media (incl. behind the scenes) This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.” BXP (formerly Boston Properties) is the largest publicly traded developer, owner, and manager of premier workplaces in the United States Future-proo…
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Brave Ideas Season 15, Episode 8 This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.” 📺 Watch the full episode EXCLUSIVELY on (incl. behind the scenes and bloopers) Structuring equitable landlord-operator deals In this episode, Brave Corp CEO, Caleb Parker, and ReturnSuite Cofounder, Sam Gamble tee up a deep dive wi…
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How Do Coworking Operators Win Enterprise Flex Customers?
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43:28
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43:28Brave Ideas Season 15, Episode 7 This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.” 📺 Watch the full episode EXCLUSIVELY on BraveIdeas.Media (incl. behind the scenes) Brand fit is the new location In this episode, Brave Corp CEO, Caleb Parker, sits down with Amy Taylor from Cushman & Wakefield in the Workplace Cre…
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How Niche Brand Differentiation Creates a Competitive Moat with Customers
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38:58
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38:58Brave Ideas Season 15, Episode 6 This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.” 📺 Watch the full episode EXCLUSIVELY on (incl. behind the scenes) Specialisation isn’t just a marketing choice In this episode, Brave Corp CEO, Caleb Parker, and ReturnSuite Cofounder, Sam Gamble, visit Techspace’s flagship 50,000 …
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Will This “Super Flex” Model Make Empty Offices Obsolete?
1:06:29
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1:06:29Brave Ideas Season 15, Episode 5 This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.” 📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media (incl. behind the scenes) Should Offices Transact Like Hotels? What if office space was sold like hotel rooms, priced by the hour, dynamically re-skinned for each occupant, a…
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📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.” Why Hospitality Matters More Than Ever Melissa Ansley has seen the flex office market evolve from every angle:Operator, Advisor, and now as Head of Flex Solutions & Partnerships for JLL across EMEA. In this …
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How to Model Office Risk When Income Is Variable
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20:13📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media Turning volatility into strategy in office real estate with Sam Gamble, CoFounder of Return Suite This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.” Maybe this was the only "Monte Carlo" chat at MIPIM... How do you model risk when your revenue isn’t fixed,an…
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How Does Stoneweg’s OpRE Track Record Power Its €2B Office Buy?
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17:18
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17:18📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media Featuring CoFounder & CIO, Joaquin Castellvi Lopez, on scaling OpRE strategies across Europe’s office markets This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.” What happens when you apply a logistics-and-hospitality operating playbook to offices? In this ep…
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What’s Behind Paragon’s $1.5B Vision to Redefine Office Real Estate?
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27:25
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27:25This episode is made possible by ReturnSuite: ”Complex Cash Flow Modeling Simplified.” The Future of Being Changes Everything What if the office was designed like a city? In this season-opening episode, Bedeir Rizk, CEO of Paragon Developments, joins Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble, live from MIPIM in Cannes to exp…
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Season 15 of Brave Ideas is here And this time, we’re going deeper into the operational future of office real estate. 📺 Watch the full episode EXCLUSIVELY on www.BraveIdeas.media Office real estate is changing. Are you evolving to keep up? In this trailer episode, Host Caleb Parker previews what’s coming this season: the people, the ideas, and the …
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Special Brave Ideas Deep Dive Featuring Sam Gamble, CoFounder of ReturnSuite For decades, office real estate has operated in a stable—but rigid—ecosystem built around the long-term lease. I often joke that it’s a Lost World—a closed system that evolved under specific, isolated conditions. The lease shaped everything: how buildings were financed, ho…
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How Brookfield is Growing Their 1.8 Million Sqft Flex Footprint
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32:04
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32:04A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) How can office landlords balance flex and stability? In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker talks with with Andrew Dunn, Vice President for the world's largest landlord, Brookfield…
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What Are Key Elements of Successful Coworking Operator-Landlord Deals?
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27:16
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27:16A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) What does a successful operator-landlord partnership actually look like? Previously this season (Ep2), we explored how landlords and operators struggle to align on flexible office deals. In this episode of …
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Why Offices Are No Longer BOND-LIKE Investments
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34:46
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34:46A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) Can office investments survive with outdated valuation models? Not anymore. In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker sits down with Ben Wright from The Instant Group (with insights f…
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DEEP DIVE: Why Data is Coworking's Secret Weapon
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37:18
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37:18Bonus Episode The best coworking spaces today aren’t just about desks—they’re about data-driven decisions that enhance experience, service, and efficiency. In this special DEEP DIVE of Brave Ideas, Brave Corp Founder, Caleb Parker is joined by Manuel Conti, Cofounder of PONT, to explore how data is transforming coworking operations, from boosting r…
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Should Office Landlords Be in the Hospitality Business?
24:46
24:46
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24:46A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) Can office landlords afford to ignore hospitality? Or is it the key to staying competitive in today’s market? In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker sits down with Laura Kozelouzek…
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Landlords vs. Operators: What’s Holding Flex Office Back?
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32:19
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32:19A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) Despite the rising demand for flexible office space, landlords and operators still struggle to align. But why is this happening, and what’s the solution? In this episode of Brave Ideas, Brave Corp Founder, …
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Slices of Pizza & NOI: A Flex Financing Talk in Times Square
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26:25
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26:25A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker meets up with Sam Gamble, cofounder of ReturnSuite, in the heart of Times Square, New York City. As they stroll through the bustling streets …
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Season 14: Evolve to Thrive In this exciting new mini-series of the Brave Ideas podcast (formerly the Caleb Parker Show), Award Winning Podcast Host, and Founder of Brave Corp, Caleb Parker, kicks off an exciting new season, recorded live at the Global Workspace Association Immersive Event in NYC. With a focus on redefining the boundaries of office…
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What Happens When Dozens of Coworking Brands Share Data?
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31:35
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31:35Featuring Elliot Gold Could this become the "STR" of coworking? In this episode Brave Founder, Caleb Parker, is joined by Elliot Gold, CoFounder and CEO of UK coworking operator, Work.Life, to discuss the launch of the Workplace Intelligence Network, a collaborative initiative aimed at sharing operational data among flex operators. The two explore …
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Follow the data: Where's the opportunity in office real estate?
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50:06
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50:06Featuring John Williams With all the doom and gloom around office, where exactly is the opportunity for investors and operators who are leaning into the future? In this episode Brave Founder, Caleb Parker, is joined by John Williams, former CMO at the Instant Group, where he spent a decade before setting up his own sales & marketing consultancy wor…
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Is 'Archtivism’ the answer to better cities & the built world?
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22:37Featuring Nyasha Harper-Michon In this episode Brave Founder, Caleb Parker, is joined by Nyasha Harper-Michon at ReCoTech in Helsinki, Finland to discuss 'Archtivism'. Nyasha is a purpose-driven architect, built environment expert, business strategist, and inclusion & sustainability advocate who thrives at the intersection of cities, design, inclus…
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Why real estate needs Data-driven leadership
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19:31
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19:31Featuring Markus Steinby In this episode Brave Founder, Caleb Parker, is joined by Markus Steinby, at ReCoTech in Helsinki, Finland to discuss why real estate needs Data-driven leadership. Markus is a Senior Advisor for Nordic real estate companies. The two discuss a few key themes surrounding the built environment, focusing on sustainability, macr…
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Why WeWork is still the strongest brand, and how to differentiate
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42:06
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42:06Featuring Dean Connell "To stand out, you have to stand for something" In this episode Brave Founder, Caleb Parker, is joined by Dean Connell, one of the original seven designers at WeWork, to share lessons on challenging the status quo. After delivering over 2 MILLION SqFt globally for the brand, Dean is now a creative design consultant for landlo…
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#NuanceMatters: Why Zac Goodman is optimistic on the office
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47:54
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47:54Featuring Zac Goodman "When everyone is going left, look right" -Zac Goodman In this episode Brave Founder, Caleb Parker, is joined by Zac Goodman, Founder & CEO of TSP, an award winning real estate management company (and B-CORP) that manages over 1 MILLION SqFt and growing. Zac shares insights into his journey into office real estate from banking…
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Are Hybrid Leases the future of landlord-operator partnerships?
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36:03Featuring Meagan Slavin In this episode Brave Founder, Caleb Parker, is joined by Meagan Slavin, Chief Operating Officer and co-founder of 25 North Coworking, an 11 year old US-based coworking brand operating across multiple second tier and suburban markets from Texas to Illinois. The two discuss an interesting hybrid partnership model with landlor…
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How Are Office Landlords Evolving To Support Hybrid Working?
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54:51
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54:51Featuring Dr. Toby Benzecry In this episode Brave Founder, Caleb Parker, is joined by Dr. Toby Benzecry, Founder & CEO of Workplace Future Group, to discuss company culture, the impact workplace energy has on some companies, the changing needs of office customers, and how office landlords and operators are evolving to support the changing landscape…
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How risk in European real estate is evolving
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19:17
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19:17Featuring Juan Velayos Lluis In this episode Brave Founder, Caleb Parker, is joined by Juan Velayos Lluis, Founding Partner of JV20 Investment & Advisory, and President of The District World Summit, for a fast paced recap of the trends discussed on stage at the event. The District World Summit is an annual event in Barcelona, Spain where the global…
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How CapMan Real Estate Balances ESG & ROI
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31:00
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31:00Featuring Mika Matikainen In this episode Brave Founder, Caleb Parker, is joined by Chief Exec for CapMan Real Estate, Mika Matikainen, to discuss balancing ESG with investor returns, the importance of community needs, and the evolving landscape of real estate investment strategies. CapMan is a Nordic property investor. They acquire, improve, and d…
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Season 13 Trailer: The Office as a Superpower in the Platform of Work
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4:20
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4:20The Caleb Parker Show returns, with the Founder of Brave Corp, Caleb Parker sitting down with the leaders and innovators across office real estate to discuss the brave ideas shaping the future of office real estate to keep up with the ever-evolving future of work landscape. Trailer Summary: Brian Tracy once said “To understand sales we have to unde…
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Why Brand Matters To The Future of Office Real Estate
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39:42Featuring Zoe Ellis-Moore Brand has never been that important in office real estate. But that's about to change. A strong brand is more than just a logo or a catchy slogan—it's a powerful idea that resonates with customers, building loyalty and trust. In this episode Brave Founder, Caleb Parker, is joined by Zoe Ellis-Moore, Founder & CEO of Spaces…
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No Disclaimers: The Future of Work featuring Dave Cairns
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43:26Featuring Dave Cairns Does the office have a role in the future of work? If so, what will the office of the future look like? Dave goes on the record—no disclaimers attached. In this episode Brave Founder, Caleb Parker, is joined by Dave Cairns, Future of Work Strategist for Kadence, to dive into deep topics like personal brand and authenticity in …
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How to Align Office Real Estate with Future of Work Strategies
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34:21
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34:21Featuring Dharshni Singh What role does the office play in the future of work? In this episode Brave Founder, Caleb Parker, is joined by Dharshni Singh, a dynamic corporate real estate leader with over 20 years experience in transforming organizations and unlocking human potential for exceptional outcomes at companies like Accenture and BCG, tp ben…
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How Members of the Flexible Space Association Differentiate
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33:57
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33:57Featuring Jane Sartin In this episode Brave Founder, Caleb Parker, is joined by Jane Sartin, Executive Director of the Flexible Space Association (FlexSA) - the UK-wide trade body for the flexible workspace industry. The two explore the challenges of commoditization, how some brands approach differentiation, and the hotelification trend by building…
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How Antilooppi serves office customers beyond the lease
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31:12
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31:12Featuring Tuomas Sahi “It's not enough that you build something and hope that people come. You have to build something that they actually need.” In this episode (Recorded live on stage at ReCoTech in Helsinki, Finland), Brave Founder, Caleb Parker, is joined by Tuomas Sahi, CEO of Antilooppi, a sustainable office real estate owner in Helsinki, Finl…
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What Are The Drivers of Uncertainty in Office Real Estate?
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27:19
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27:19Featuring Pontus Kihlman "Then only thing certain, is you can't be certain" It's an understatement to say there is uncertainty in office real estate right now. It’s been that way for a few years now. In this episode (Recorded live on stage at ReCoTech in Helsinki, Finland) Pontus and and Brave Founder, Caleb Parker, dive into the drivers of uncerta…
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How can CRE accelerate the flex sales cycle
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37:40
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37:40Featuring Bogdan Nicoară, Cofounder & CEO at Bright Spaces With over 60% of London office leases under 10,000 sqft and 65% having upcoming lease events, there’s a lot of void space on the horizon. How do we fill this space? In this epsisode, Bogdan Nicoară and Brave Founder, Caleb Parker, discuss the impact of digital tools to enrich the sales proc…
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Featuring Keke Patissier, Cofounder & CEO at Koho Fact: 25% of coworking businesses are loss making. But that means 75% are not. If office real estate is going to keep up with customer demand for flex, service, hospitality and community, investors must to understand there’s money to be made. In this epsisode, Keke Patissier and Brave Founder, Caleb…
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Can coworking brands support customers beyond their 4 walls?
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24:38Featuring Manuel Conti, Cofounder and CEO of PONT As the flex market grows, many operators find themselves in a commoditized landscape. But what if brand differentiation is the key to acquiring new customers? In this episode, Manuel Conti and Brave Founder, Caleb Parker, dive into the evolving expectations of coworking space customers, the necessit…
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Do You Have the Right Tech Stack for 78% of Office Customers?
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28:21
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28:21Featuring Tom Proctor, Founder/CEO of NCG Did you know that tech, as important as it is, is not enough to retain customers? But the research shows that bad tech is enough to lose customers. In this Caleb Parker Show episode, Tom Proctor joins Caleb to dive into some research on what today’s office customers want. Tom shares why a frictionless user …
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Have we found the solution to valuing flex office space?
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49:32Featuring Sam Gamble, Cofounder of ReturnSuite Is space as a service the solution to protecting property values? In this Caleb Parker Show Special Feature, Sam Gamble and Caleb Parker, dive into the challenges and opportunities in this period of evolution that office real estate is currently experiencing. Sam shares his journey from traditional off…
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