Best Wrong Keywords Podcasts (2025)

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Stop 'Just Making Good Content': How to Fix Your SEO with Fresh Eyes 9:55

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4h ago9:55

9:55

E875: Everyone says "just make good content" - but what does that actually mean? I break down the uncomfortable but insanely effective method for creating SEO content that gets clicked, consumed, and converts. The key: go back to content you created over four months ago and review it with fresh eyes. It's not easy, but it's one of the most reliable…

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Nick Eubanks (Semrush VP) on AI Visibility, Evidence Clusters & the Future of Search 55:42

1d ago55:42

55:42

E874: Nick Eubanks (Vice President of Owned Media at Semrush) joins the pod to break down what businesses need to do right now to win in AI search - and why most companies are still using outdated playbooks while AI-driven discovery is moving faster than ever. We cover: - How AI visibility differs from SEO, and why traditional ranking factors like …

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8 Proven Link Building Strategies from the SEO Subreddit 11:15

2d ago11:15

11:15

E873: I break down the top link building strategies shared by professionals in a high-performing SEO subreddit thread. These are real-world approaches that marketers are using right now to acquire backlinks - ranging from guest posts and Source of Source to outreach to networking, sponsorships, press releases, and linkable assets. You'll learn: - W…

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186: Learning Walks - Getting Better Together 11:40

2d ago11:40

11:40

Send us a text Hey teacher friends, Mona here! Today we’re diving into one of my favorite ways to grow as a team and strengthen math instruction across a school: Learning Walks. If you’ve never tried one before, don’t worry. By the end of this episode, you’ll know exactly what Learning Walks are, why they work, and how to use them to build collabor…

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How ANY Local Business Can Hit $100K/Month in 90 Days With SEO (BUT Most Get It Wrong) 1:24:14

3d ago1:24:14

1:24:14

E872: Most "experts" say SEO takes 12 months to work. Sarvesh Shrivastava, today's guest, shows that for local businesses, that's flat-out wrong. With the right structure, foundation, and targeting, you can realistically hit $100K/month in under 90 days using SEO - but almost everyone gets the strategy completely wrong. Here's what you'll learn: - …

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Free SEO Tools That Actually Work: David Quaid On Bing, Backlinks & Ranking Fast 20:02

4d ago20:02

20:02

E871: SEO legend David Quaid is back with a high-value breakdown of the most powerful free SEO tools - including several hidden features inside Bing Webmaster Tools that most marketers completely overlook. Whether you're running your own site, starting SEO from scratch, or debating whether you need to invest in paid tools like Ahrefs, Semrush, or M…

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Dominate Shopify SEO: Long-Tail Strategy, AI Scaling & Reddit Leverage with Kai Cromwell 1:25:32

5d ago1:25:32

1:25:32

E870: I sit down with Kai Cromwell to break down one of the most effective Shopify SEO strategies in use today. Kai specializes exclusively in Shopify SEO and shares the exact long-tail collection page strategy that drives bottom-of-funnel traffic and revenue fast - without waiting 6-12 months to rank for competitive terms. We cover: - Why long-tai…

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Topical Authority Finally Clicked: SEO Is Mechanical, Not Mystical 9:43

6d ago9:43

9:43

E869: I break down a viral post from the SEO subreddit that perfectly explains how Google actually ranks pages. Forget the overcomplicated strategies, mystical topical maps, or black magic SEO tactics. Topical authority comes down to mechanical systems, user behavior, and relevance - nothing more. We cover: - Why every keyword puts you into a topic…

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Brand Building for SEO: The System That Actually Works 11:14

7d ago11:14

11:14

E868: We break down one of the most overlooked but essential drivers of search engine rankings: brand building. Modern SEO goes far beyond backlinks and keywords. Google, AI search, and LLMs reward strong brands with higher authority, better visibility, stronger trust signals, and noticeably improved rankings. If you want predictable organic traffi…

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Stop Putting Every Page on the Root Domain: A Better SEO Structure Explained 8:55

8d ago8:55

8:55

E867: A common SEO mistake: placing every page directly off the root domain. You'll learn why proper subfolder structure matters for user experience, analytics, link building, topical authority, and long-term scalability. This walkthrough covers practical examples, how subfolders concentrate authority, and why they make it easier to grow and audit …

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The Modifier Strategy: Turn Low-Volume Keywords Into High-Value Buyers 7:06

9d ago7:06

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E866: A simple but overlooked SEO tactic: using modifiers to turn low-volume keywords into very, veryyyy high-value buyers. By adding targeted modifiers like "for schools," "for government employees," or "for enterprise teams," you move deeper down the funnel and reach groups that represent larger purchase orders and higher-quality leads. You'll le…

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185: A Better Way to Use CUBES - Ditch Keyword in Math for Making Sense 14:59

9d ago14:59

14:59

Send us a text Many classrooms use the CUBES strategy for solving word problems. It's familiar, structured, and gives students a clear process. However, in this episode, we explore how traditional CUBES may unintentionally encourage students to “hunt for clues” instead of understanding the meaning of the story. Let’s talk about how to shift from ke…

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Black Hat AI SEO Is Here - And How to Fight Back 11:38

10d ago11:38

11:38

E865: A new and growing issue in digital marketing is emerging: black hat AI SEO and the use of fake, AI-generated negative review articles to manipulate how large language models describe a brand. A Reddit post describes a case where a competitor allegedly purchased a black hat AI SEO service that published false review content across multiple low…

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EU vs Google: The Parasite SEO War Explodes 15:31

11d ago15:31

15:31

E864: I break down the European Commission's new antitrust investigation into Google's enforcement of its site reputation abuse and anti-parasite SEO policies. The investigation focuses on whether Google is demoting news publishers and media companies that host third-party commercial content. I walk through what parasite SEO is, why publishers like…

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LinkedIn Is the Biggest Opportunity on the Internet Right Now 11:57

12d ago11:57

11:57

E683: LinkedIn is exploding - and few people are talking about it. I break down why LinkedIn is quietly becoming the biggest growth opportunity on the internet, how creators with "dead" accounts are getting tens of thousands of impressions in days, and the posting strategy that took my own LinkedIn reach from 250K to 300K impressions in a day. We g…

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Why Brand Is the Future of SEO (and AI Won't Replace It) 1:37:11

14d ago1:37:11

1:37:11

E862: Mordy Oberstein - former Head of Communications at Semrush and Former SEO Brand Advisor at Wix - joins Edward to talk about why brand is becoming the most important SEO signal heading into 2026 and why AI won't replace great marketing anytime soon. Mordy and Edward go deep on: - Why branded searches, authority, and trust influence keywords, b…

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Google Is Pushing a Literal AI Spam Machine.. 11:14

14d ago11:14

11:14

E861: Google just expanded Opal, its no-code automation tool, to 160+ countries, and the SEO world is not happy. Opal is being promoted as a tool to generate scalable content… despite Google having a highly-cited Scaled Content Abuse policy. We break down the contradiction, the backlash, and how real creators are being impacted. We also talk about …

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Scaling SEO, Getting Penalized, and Growing Anyway - with Julian Goldie 1:00:03

15d ago1:00:03

1:00:03

E860: Julian Goldie joins the pod! This episode is the rise, setback, and rebound of one of the most talked-about SEO operators in the space. From rapid AI content experiments to the Google penalty that hit an entire group of creators on the same day, to rebuilding and growing bigger than before, this is a full breakdown of what happens when scale …

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AI & LLM Visibility: A Practical Guide for Ranking in AI Results 53:04

16d ago53:04

53:04

E859: David Quaid returns to explain how large language models surface webpages and how you can measure and influence your visibility in tools like ChatGPT, Perplexity, Claude, and Gemini. We walk through query fan-outs, drift, search console interpretation, Looker Studio reporting, and practical steps for testing what LLMs return and why. Topics c…

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184: Building Joyful, Equitable Math Classrooms with Kendra 32:18

16d ago32:18

32:18

Send us a text What does it really look like when students thrive in math? In this inspiring episode, Kendra unpacks what it means to build thriving math communities — classrooms where every child feels seen, confident, and ready to learn. She shares practical ideas and joyful starting points that any teacher can use to bring connection and purpose…

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Google Just Killed More Schema Types - Here's What You Should Focus on Instead 10:12

17d ago10:12

10:12

E858: Google has officially removed support for several structured data types, confirming a trend that has been developing over the last several years. We look at what this means for SEO professionals, agencies, and business owners who have invested time and resources into schema markup. I explain why niche or specialty schema implementations often…

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Black Friday SEO: Last-Minute Strategies That Still Work (2025 Edition) 11:39

18d ago11:39

11:39

E857: How to prepare your website for Black Friday and Cyber Monday 2025 using search engine optimization. Even though the holiday shopping season is close, there are still several high-impact SEO actions you can take to improve visibility, attract qualified traffic, and capture conversions before the sales period starts. Topics covered: - How to c…

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How Promptwatch Crashed Reddit's Stock by 10% 1:57:38

19d ago1:57:38

1:57:38

E856: Klass Foppen of Promptwatch and Gagan Ghotra join the show! We discuss the analysis that triggered headlines across the tech industry - a report suggesting a sharp decline in Reddit's visibility in AI-powered search engines, which was followed by a 10% drop in Reddit's stock price. We examine what actually happened: how Promptwatch tracked Re…

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New Data: 57% of Google Searches Are Zero-Click – How AI Is Changing User Behavior 56:49

20d ago56:49

56:49

E855: New data reveals that 57% of all Google searches are zero-click. SVP of Marketing at Datos, Belinda Conde, joins the show to reveal that more than half of users now get the information they need directly from Google - whether through AI Overviews, featured snippets, or other Google-owned properties - instead of clicking through to a website. …

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The God of SEO: Charles Floate on AI, Black Hat SEO, and Beating Google 1:29:57

21d ago1:29:57

1:29:57

E854: The God of SEO himself - Charles Floate - joins the show to reveal how AI, automation, and black hat SEO tactics are reshaping Google and the entire search industry. Charles breaks down how he uses AI agents, vector databases, and custom LLMs to scale SEO operations, automate outreach, and even build a $10M+ link marketplace. This episode goe…

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Pogo Sticking: The Hidden SEO Killer (and How to Fix It) 9:21

22d ago9:21

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E853: We break down one of the most important factors in SEO - pogo sticking. You'll learn what it is, why it matters, how Google measures it, and the exact steps to prevent it from destroying your rankings. What you'll learn: - What pogo sticking means in SEO and why it's so dangerous - How Google uses "short clicks" and "long clicks" to evaluate …

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He Shut Down His AI SEO Startup After This Brutal Realization 13:03

23d ago13:03

13:03

E852: He built an AI SEO startup, and then shut it down after realizing the brutal truth about what actually builds visibility in LLMs. We break down that realization, why "Generative Engine Optimization" doesn't exist as a separate strategy, AND how one local business used traditional brand-building principles to hit $3.4 million in monthly sales.…

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183: What if We’ve Been Telling the Wrong Math Story? 12:06

23d ago12:06

12:06

Send us a text Think about this: how often do you hear a student say, “I can’t do this”? You might wonder, why do they give up so easily? But here’s the truth — it’s not laziness. It’s not a lack of confidence. It’s anxiety. Because each of us has a Math Story. Some stories are good. Some, not so much. Maybe yours began with racing to be the fastes…

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The Real Reason I'm Obsessed with SEO 12:37

24d ago12:37

12:37

E851: Ever wonder why some people never shut up about SEO? I break down the real reason I'm obsessed with search engine optimization - not just for the traffic or rankings, but because it's the most satisfying, long-term marketing channel there is. SEO lets you reach people who already want what you sell, build assets that compound for years, and c…

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Insane Local SEO Tactics That Work (Get a Second Google Account) 18:08

25d ago18:08

18:08

E850: Wild local SEO tactics that work - including one that involves using a second Google account. This episode covers real-world strategies that local SEOs are using to move up in the map pack and boost visibility. We'll break down: - A sneaky "competitor removal" trick local SEOs are quietly using - Why replying thoughtfully to reviews boosts ra…

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What to Do If You Love SEO But Don't Know Where to Start 10:25

26d ago10:25

10:25

E849: You're into SEO - you love search engine optimization - but you don't have a website, a product, or even a clear direction yet. You just want to start. This episode is for you. I break down exactly what to do when you're passionate about SEO but not sure where to begin. From picking a niche you'll actually want to stick with for the long term…

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The Profit Lie Every Marketing Agency Believes 1:01:15

27d ago1:01:15

1:01:15

E848: Most marketing agencies claim to be "profit-driven." Nathan Perdriau says that's a lie. Nathan - co-founder of Blue Sense Digital - joins us to explain what it really means to connect paid media with profit, how finance and marketing intersect, and why most agencies misunderstand what drives sustainable growth. What you'll get: - How to conne…

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He Made $500K/Month from SEO - Then Google Destroyed His Sites (Jacky Chou) 1:18:09

28d ago1:18:09

1:18:09

E847: Jacky Chou built an SEO empire that made $500K per month - until Google wiped out 15 of his sites overnight. Now he's back and crushing harder than ever, running even more profitable SEO-driven businesses. In this episode, Jacky goes deep on Black Hat SEO, CTR manipulation, link-building tactics, and what it's really like to make and lose mil…

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The SEO Playbook That Actually Works: PageRank, Topical Authority & Real Results 1:53:09

29d ago1:53:09

1:53:09

E846: David Quaid shares the SEO playbook that delivers consistent results. With more than 26 years of experience leading digital growth, David has helped companies scale to hundreds of millions in revenue through search-driven strategy and technical SEO execution. In this episode, he explains what works in SEO today - from how PageRank still shape…

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How to Hit $100K/Month in Under 90 Days with Local SEO 10:58

1M ago10:58

10:58

E845: They said SEO takes 12 months to work. But the truth is, a local business can hit $100k/month in under 90 days. Here's exactly how to do it: 1. Optimize Google Business Profile before anything else. Most businesses treat Google Business Profile like an afterthought. That's the fastest way to lose local leads. - Add real images (not stock) - F…

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182: What Matters Most in Math Classrooms? With John SanGioVanni 29:03

1M ago29:03

29:03

Send us a text Math education is changing fast — and few people are leading that change more thoughtfully than John SanGiovanni, a math educator, district leader, and author of numerous influential books. In this episode of our math education podcast, John shares the conversations we should be having about teaching math — and what’s getting in the …

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Simple Website Changes That 4X Your Conversions 12:54

1M ago12:54

12:54

E843: You can drive all the traffic in the world… but if your website doesn't convert, it doesn't matter. I break down real stories from marketers who saw massive jumps in performance - sometimes over 400% more conversions - just by making simple website changes. From rewriting headlines and removing drop downs to changing button colors (the legend…

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The Big AI Visibility Lie No One's Talking About 1:02:06

1M ago1:02:06

1:02:06

E842: Everyone's talking about "AI visibility," but almost no one is asking the right questions. Is it actually real - or just another marketing buzzword sold by agencies and tools that need a new story to tell? We uncover The Big AI Visibility Lie with former Telegraph Head of SEO James Carson, who's worked with some of the biggest publishers in t…

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Will ChatGPT's New Browser Kill SEO: What Atlas Means for Marketers 11:00

1M ago11:00

11:00

842: OpenAI just released its new browser, ChatGPT Atlas, and many people are asking if this could mark the end of SEO as we know it. I break down what marketers and SEO professionals are actually saying about Atlas - what it gets right, what it struggles with, and whether it really changes how people search or browse. We cover: - What ChatGPT Atla…

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Everything You Know About Marketing Analytics Is WRONG 1:14:09

1M ago1:14:09

1:14:09

841: Everything you know about marketing analytics… is wrong. Today's guest, Jeff Greenfield, built one of the world's first multi-touch attribution platforms - long before most marketers even knew what "attribution" meant. He's here to expose the truth about why your data is lying to you, why Google Analytics only shows half the story, and how 80%…

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181: Book Launch Day - A Classroom of Problem Solvers Starts Here 8:03

1M ago8:03

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Send us a text It’s here — the Word Problem Workshop book is officially out in the world! Every teacher knows the struggle — students disengaged, confused, or quick to say, “I’m not a math person.” This book was born out of that challenge. It’s a response to years of listening to teachers, watching classrooms, and realizing something had to change.…

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The Harsh Truth About Link Building (Most SEOs Don't Want You To Know) 1:23:35

1M ago1:23:35

1:23:35

E840: Most SEOs are building links the wrong way - and they don't even know it. Alejandro Meyerhans, a link building expert, joins the podcast to share the harsh truth about link building, SEO myths, and what moves rankings in 2025. We talk about why white hat vs black hat doesn't matter, how Google's trust system works, the future of backlinks, AI…

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180: Kassia - Behind the Dedication - My Editor’s Behind-the-Scenes Thoughts at Shaping the Book 22:40

1M ago22:40

22:40

Send us a text In this special episode of Math Chat, we sit down with Kassia, the brilliant editor who played an instrumental role in shaping the Word Problem Workshop book. With her keen eye and unwavering support, Kassia helped turn ideas into action, ensuring the book would resonate with teachers and make a real difference in math classrooms. Cu…

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The Hidden Keyword Gaps Google Is Begging You to Fill 11:02

1M ago11:02

11:02

E839: 95% of SEOs and 99.9999% of digital marketers completely miss this concept - keyword gaps inside the SERP itself. I break down exactly what a keyword gap is, why it matters more than any SEO metric, and how to find and fill them so Google wants to rank your pages. You'll learn: - What a keyword gap actually is (and how to spot one in the sear…

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Unconfirmed Google Algorithm Update? What SEOs Are Seeing Right Now (October 2025) 9:19

1M ago9:19

9:19

E838: Is another Google core algorithm update coming? Between October 15th and 18th, multiple SEO tracking tools recorded high levels of ranking volatility. At the same time, the SEO community began reporting major fluctuations in traffic and visibility. I review what we know so far about this potential update and what we might see if a major core …

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179: Behind the Scenes of Writing Word Problem Workshop 24:35

1M ago24:35

24:35

Send us a text So, I’m sitting here with my coffee, reflecting on how surreal it feels that Word Problem Workshop is finally a real book — something teachers can actually hold in their hands. Before it hits shelves, I wanted to take you behind the scenes of how it came to life: the “why,” the “how,” and the “who” behind every page. If you’ve ever f…

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What You Should Never Automate in SEO (And Why Everyone Gets This Wrong) 13:19

1M ago13:19

13:19

E837: What should never be automated in SEO - and why do so many marketers get this wrong? I break down a viral Reddit thread that sparked dozens of high quality comments from SEOs, content strategists, and digital marketers debating what can and can't be automated. From writing and keyword intent to backlinks and human judgment, we explore what au…

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How Originality.ai Dominates SEO: Ranking for 13,000 High-Value Keywords with 78K Backlinks 1:25:37

1M ago1:25:37

1:25:37

E836: How did Originality.ai become one of the biggest SEO success stories in the AI space? I sit down with the company's CMO, Madeleine Lambert, who explains the strategies that took her startup from zero to ranking for 13,000+ high-value keywords and earning 78,000 backlinks - all without outside funding. We discuss: • How they built a content ma…

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AI SEO Is Being Gamed: $6 Press Releases, Reddit Tricks & Google's Broken AI Mode 1:25:12

1M ago1:25:12

1:25:12

E835: AI SEO is officially being gamed - and Google's AI mode can't keep up. Two of the best SEO minds on 𝕏, Gagan Ghotra and Harpreet Singh, join the show to break down how people are manipulating AI search systems using cheap press releases, Reddit strategies, and content tactics that still fly under Google's radar. We go deep on how AI Overviews…

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AI SEO Is a Scam? 10 Reasons GEO Isn't a Thing 13:32

1M ago13:32

13:32

E834: Is "AI SEO" (a.k.a. GEO - Generative Engine Optimization) actually a thing… or just another hype bubble? I break down a viral LinkedIn post outlining 10 reasons why GEO isn't real - and why so many marketers are wasting time chasing AI SEO strategies that don't move the needle. You'll learn: - The truth behind AI Overviews and their real sear…