Best Wrong Keywords Podcasts (2025)

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What Subscription Apps Can Learn About Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers 48:31

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11d ago48:31

48:31

On the podcast we talk with Mathias about running Subway Surfers' marketing machine on salaries, not ad spend, leaving money on the table to protect player experience, and why more apps should try rewarded ads, season passes, and other tactics from gaming. Top Takeaways: 🎨 Viral flywheels can out-perform massive paid campaigns Relying on salaries i…

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Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn 47:07

25d ago47:07

47:07

On the podcast we talk with Ora about LinkedIn’s value-driven growth philosophy, how they personalize experiences and plan offerings based on user intent, and the complexity of running over a thousand experiments a year. Top Takeaways: 🌱 Growth follows value The surest path to long-term growth is adding features and benefits that genuinely help peo…

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The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo 54:40

1M ago54:40

54:40

On the podcast I talk with Eric about how measurement dysfunction paralyzes growth, why diversifying channels for the sake of diversification actually hurts performance, and the futility of trying to interpret why ads win. Top Takeaways: 📊 Broken measurement kills growth The biggest pitfall isn’t creative or channel choice—it’s disorganized measure…

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Signal Engineering: Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant 1:33:02

2M ago1:33:02

1:33:02

On the podcast I talk with Thomas about using signal engineering to optimize ad spend, how AI is changing creative testing, and why most people should avoid app2web… for now. Top Takeaways: 🧠 The biggest AI opportunity in ads is smarter analysis, not faster production AI is now good enough to produce ad-quality video and variants at scale — but tha…

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Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba 48:23

2M ago48:23

48:23

On the podcast I talk with Lucy and Nicole about how customer-driven iteration led Zumba from VHS tapes in 2001 to launching an app in 2024, their app2web experiments that boosted LTV by 17%, and how they are able to charge for content when countless Zumba classes are available for free on YouTube. Top Takeaways: 🗣️ Listening has driven 24 years of…

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The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball 2:17:11

3M ago2:17:11

2:17:11

On the podcast I talk with John about the fascinating 40-year history of Apple’s developer relations, how almost going bankrupt in the 1990s shaped today’s control-focused approach, and why we might need an ‘App Store 3.0’ reset. Top Takeaways: 🕹️ The 1980s: Apple’s developer DNA was born Apple’s earliest wins came from nurturing third-party develo…

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Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern 45:26

3M ago45:26

45:26

On the podcast we talk with Eric about his journey from a failed first app to success with his second, the advantage of building for problems people are already talking about, and why he turned down a lucrative acquisition offer to keep building. Top Takeaways: 🔍 Demand-first discipline wins Testing for willingness to pay before writing a line of c…

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WWDC 2025: What Subscription Apps Need to Know 1:12:35

4M ago1:12:35

1:12:35

On the podcast, I talk with Charlie about why Liquid Glass represents a big opportunity for new and existing apps, Apple’s new on-device AI models and their practical limitations, and why the improved App Store Analytics complement rather than replace third-party tools like Appfigures and RevenueCat. Top Takeaways: 🫧 A style refresh is a growth hac…

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Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo 1:04:36

4M ago1:04:36

1:04:36

On the podcast we talk with Charlie about why React Native has become the default for VC-funded apps, how AI is accelerating development cycles, and why speed of iteration matters more than programming language. Top Takeaways: ⚡ Instant iteration cycles unlock agility React Native and Expo supercharge development by collapsing long build times into…

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What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com 44:09

5M ago44:09

44:09

On the podcast I talk with Tim about the importance of trust in web2app funnels, replacing free trials with money-back guarantees, and how they’ve found success with contractors after struggling with in-house marketing hires. Top Takeaways: 🔁 Replace trials with trust to attract high-intent users A 30-day money-back guarantee can outperform traditi…

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Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360 56:31

5M ago56:31

56:31

On the podcast we talk with Chris about how to do freemium the right way, drafting a customer “Bill of Rights” to guide product decisions, and why blindly following A/B test results can lead to short-term gains but undermine your business long-term. Top Takeaways: 🧮 Data has limits Short-term data can lie. When every experiment looks like a win in …

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Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor 1:07:00

5M ago1:07:00

1:07:00

On the podcast, I talk with Daphne about why skipping user interviews is costing you growth, how to bring your product’s ‘aha moment’ forward into your marketing, and why your assumptions about why people use your app might be wrong. Top Takeaways: 🎯 Your app is a means to an end Users don’t care about how many features you have — they care about a…

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The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, Subscription Index 53:37

6M ago53:37

53:37

On the podcast, I talk with Dan about estimating the ROI of product changes before building them, calculating your subscription app's growth ceiling, and why you shouldn’t make assumptions about what is and isn’t working in other apps. Top Takeaways: 💸 ROI-first thinking helps teams prioritize what actually moves the needle Every project has a cost…

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Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola 56:41

6M ago56:41

56:41

On the podcast, I talk with Ajay about the fresh opportunities AI is creating for app developers, how they built a cost-effective TikTok growth engine, and why being forced to monetize helped improve their product decisions. Top Takeaways: 🤖 New tech, new apps – AI isn’t just making apps smarter. It’s enabling new categories entirely. Apps built ar…

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The 2025 State of Subscription Apps Report 49:11

7M ago49:11

49:11

On the podcast we discuss how AI is changing both what apps do and how they’re built, the relationship between price and retention, and why React Native apps monetize better than native. Check out RevenueCat’s State of Subscription Apps 2025 report here: https://revenuecat.com/report Top Takeaways: 📊 AI apps: Higher revenue per user, but differenti…

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How to Build More Successful Paywalls — Sylvain Gauchet 15:33

7M ago15:33

15:33

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: top strategies for paywall optimization, how storytelling during onboarding impacts conversions, and why framing the user journey leading to the paywall is more critical than the paywall itself. Top Takeaways: 🔐 Your paywall is…

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How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer 17:33

7M ago17:33

17:33

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: The state of major acquisition channels in 2025, how improved measurement is boosting confidence in ad spend, and why Reddit might be your next top-performing user acquisition channel. Top Takeaways: 📡 Signal recovery is improv…

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How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle 20:44

7M ago20:44

20:44

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: maximizing success with web subscriptions, how payment flexibility creates better user experiences, and why making cancellations difficult can do more harm than good. Top Takeaways: 💳Web subscriptions aren’t just a cost-saving …

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How to Unlock Revenue Growth on Google Play — Tammy Taw, Google 16:20

7M ago16:20

16:20

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: diversifying revenue beyond subscriptions, what Google Play’s data reveals about buyer behavior, and why lower price points can actually increase total revenue. 📈Expand beyond subscriptions to capture new buyers Many users in e…

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How to Succeed on iOS vs. Android — Matt Rouif, Photoroom 15:23

7M ago15:23

15:23

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: why some apps see 30 times higher revenue on iOS versus Android, the challenges of running a business on multiple platforms, and why you should consider offering a free Android device to employees. 📱 Android expands global reac…

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How to Use Segmentation to Maximize LTV — Greg Stewart, Ladder 17:47

7M ago17:47

17:47

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: why optimizing for user success drives more revenue than conversion hacks, how to maximize the impact of annual plans, and why relying too heavily on discounts is a trap. Top Takeaways 🏋️‍♂️Segment early to acquire the right us…

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How to Re-Engage Churned Users — Caroline Walthall, Quizlet 17:32

7M ago17:32

17:32

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: the power of cancellation surveys, how social proof can re-engage churned users, and why making it easier to cancel might actually boost retention. Top Takeaways: 📦Deliver personalized value through lifecycle marketing Reconnec…

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How to Increase Monetization with Targeted Upsells — Brandon Gador, onX Maps 16:12

7M ago16:12

16:12

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: how onX Maps tailors freemium and trial strategies to different user needs, the role of user education in driving upgrades, and why experimenting with features and tiers is essential for subscription growth. Top Takeaways: 🔎Edu…

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How to Time Reactivation Campaigns for Maximum Impact — Jackson Shuttleworth, Duolingo 15:53

7M ago15:53

15:53

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: Keeping users engaged through habit-forming experiences, Duolingo’s approach to reactivating churned users, and why building daily habits is the foundation for long-term retention success. Top Takeaways: 🏎️ Act fast - most user…

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How to Turn Gamification Into a Retention Powerhouse — Anton Derlyatka, Sweatcoin 51:09

7M ago51:09

51:09

On the podcast, I talk with Anton about building sustainable viral growth loops at scale, how to effectively gamify user incentives, and why emotional connections drive more value than economic ones. Top Takeaways: 🚀 Building sustainable virality through strategic growth loops Sweatcoin’s explosive growth didn’t happen by chance. Anton detailed how…

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How to Maximize Revenue with Regional Pricing — Dmitry Gurski, Flo 15:56

7M ago15:56

15:56

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: why the Big Mac Index falls short for app pricing, how Flo Health’s regional pricing strategy drives profitable user acquisition in emerging markets, and the importance of aligning pricing with long-term user retention for sust…

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How to Optimize Trial-to-Paid Conversions — Rachel Chukura, The Weather Company 18:10

7M ago18:10

18:10

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: balancing freemium and premium experiences, how The Weather Company uses AI to predict subscriber behavior, and why focusing on user value rather than monetization is the key to subscription success. Top Takeaways 🎯Target high-…

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The Right (and Wrong) Way to Grow with Google App Campaigns — Ashley Black, Candid Consulting 1:03:01

8M ago1:03:01

1:03:01

On the podcast I talk with Ashley about what makes Google App Campaigns so effective for growth, proven optimization strategies, and why lower CPMs can sometimes be a warning sign rather than a win. Top Takeaways: 📈 Google App Campaigns: Big reach, but fewer levers to pull Google’s ad platform delivers massive scale - search, YouTube, the Play Stor…

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Level Up Your App Marketing: Measurement, Brand-Building, and Taking Risks — Sherina Khalidi, Deezer 47:57

8M ago47:57

47:57

On the podcast I talk with Sherina about why performance marketing eventually hits a ceiling, how to think about measure brand marketing, and why sometimes ignoring A/B test results leads to better outcomes. Top Takeaways: 📈Freemium can’t feel cheap Deezer once took a hardline approach to converting free users – limiting features to push them towar…

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Bootstrapping a Subscription App to 5M MAU and 2X+ Revenue Growth — Bruno Virlet, Genius Scan 1:03:09

9M ago1:03:09

1:03:09

On the podcast we talk with Bruno about putting customers ahead of metrics, why there’s still massive opportunity to build successful apps today, and how a server crash turned into an accidentally successful A/B test. Top Takeaways: 📈 The app ecosystem still holds massive opportunities Developers often assume the app market is saturated, but it con…

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Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs 1:11:05

9M ago1:11:05

1:11:05

On the podcast we talk with Nathan about the strategic opportunity of web2app, how and when to use web2app, and why one app found success using webinars in their web2app funnel. Top Takeaways: 🔑 Web-to-app opens up opportunities for small apps Smaller apps can use web-to-app strategies to improve cash flow, gain better attribution data, and test ac…

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Using Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental Growth 57:35

10M ago57:35

57:35

On the podcast we talk with Phil about how to effectively use benchmarks to aid decision making, the limitations of benchmarks, and why even the best companies aren’t top quartile in every single metric. Top Takeaways: 📏 Benchmarks are a starting point, not a roadmap Treat benchmarks as directional indicators to uncover growth opportunities and pri…

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Why Most Apps Hit a Revenue Ceiling (and How to Plan for It) — Patrick Falzon, The App Shop 1:13:13

10M ago1:13:13

1:13:13

On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric. Top Takeaways: 🎯 Finding the right market fit – Not all apps have billion-dollar potential, and chasing massive markets often means competing with big players. Instead, focus on markets where your app has room to stand out. …

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How V1 Sports Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports 1:00:49

11M ago1:00:49

1:00:49

On the podcast: the power of user segmentation, executing bold strategic shifts, and why imaginary customer conversations are sometimes better than real ones. Key Takeaways: 💡 Simplification drives growth - Alex shares how transitioning from a freemium to a free trial model simplified V1 Sports' monetization strategy, aligning better with their use…

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How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders 56:18

11M ago56:18

56:18

On the podcast: what’s currently working for apps on TikTok, how to create viral content, why you should try working with influencers who don’t have many followers. Key Takeaways: 🔍 Getting noticed: How TikTok’s algorithm amplifies reach - TikTok’s “For You Page” prioritizes engaging content over follower count, so apps can go viral without a big a…

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Building Trust with Users to Drive Revenue and Retention – Ryan Beck, Pray.com 53:52

12M ago53:52

53:52

On the podcast: the risk of ad creative concentration, how to reach older, high-value demographics, and why the ultimate KPI is revenue. Key Takeaways: 🛠️ A unified roadmap eliminates silos - Operating with one shared roadmap ensures alignment across product, marketing, and engineering, promoting collaboration and agility. 💡 Monetization might requ…

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How to Reduce Churn & Boost Growth with Fast, Empathetic Customer Support — Eli Winderbaum, Captions 48:48

12M ago48:48

48:48

On the podcast: effectively scaling support for an app, why the time to first response is so important, and why you should treat support more like a concierge experience. Key Takeaways: 💡 Personalized customer support is a competitive advantage - Eli emphasizes that providing fast, personal responses to customers sets brands apart from competitors.…

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The Subscription App Industry Rebound — Eric Crowley, GP Bullhound 1:00:39

1y ago1:00:39

1:00:39

On the podcast: the rebound of consumer subscription valuations and investor interest, how to generate Net Revenue Retention in consumer, and why you should pinpoint where your app sits on Maslow’s Hierarchy of Needs. Key Takeaways: 📈 The subscription app industry is rebounding in 2024 - After setbacks in 2022 and 2023, surviving companies are now …

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The Advantages of Working On an App You Care About — Christian Selig, Apollo 1:02:22

1y ago1:02:22

1:02:22

On the podcast: The benefits of building something you personally care about, how to balance user feedback with product intuition, and why process, frameworks, and outside advice are often worth ignoring. Key Takeaways: 🚀 You don’t need complex processes to build a successful product Building something meaningful doesn’t always require elaborate pr…

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Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization 1:00:19

1y ago1:00:19

1:00:19

On the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for. Key Takeaways: 📊 Optimizing brand keyword bids can protect traffic and reduce costs Running ads on brand keywords helps protect your traffic from competitors. By experimenting with lower bi…

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Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant 1:06:30

1y ago1:06:30

1:06:30

On the podcast: How to find success with web2app, the value (and challenges) of “owning the transaction”, and why avoiding app store fees isn’t a great reason to experiment with web2app, but might work out anyway. Key Takeaways: 💰 There’s much more to web2app than avoiding app store fees - In fact, looking at app store fees alone disregards the ben…

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Marketing an Award-Winning Language Learning App through Offline Channels — Steven Meyers, Babbel 26:14

1y ago26:14

26:14

On the podcast: Implementing effective offline marketing campaigns for acquiring, engaging, and retaining paid subscribers in the app space. Key Takeaways: 📢 Look beyond digital channels for app growth. Consider offline advertising channels such as radio, linear TV, and podcasts to reach untapped demographics. These channels can help you target non…

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Building an Effective Data Product Strategy — Taylor Wells, News Corp 1:04:55

1y ago1:04:55

1:04:55

On the podcast: How to make better decisions with data, the many pitfalls of collecting and interpreting data, and why the best executive dashboard is probably a hand-written weekly email. Key Takeaways: 📝Balance data collection with business goals. Collecting all possible data can drown teams in noise and lead to compliance risks. Focus on collect…

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Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo 48:51

1+ y ago48:51

48:51

On the podcast: How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen. Key Takeaways: 💪Bravery to pivot leads to long-term success. Early popularity can be deceiving. Without strong retention, it's time to pivot. Build features users love t…

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From Corporate Web Developer to Full-Time Indie Hacker — Sebastian Röhl, HabitKit 51:03

1+ y ago51:03

51:03

On the podcast: Quitting a job to build your own apps, returning to that job after failing to gain traction, and the inflection point that allowed our guest to finally quit for good. Key Takeaways: 💡If your first side project doesn’t take off, try again — Reviving a lackluster launch can be tempting, but it might indicate a lack of demand. Instead,…

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WWDC 2024: What Subscription Apps Need to Know — David Barnard, Jacob Eiting, & Charlie Chapman, RevenueCat 57:35

1+ y ago57:35

57:35

On the podcast: Another Apple WWDC conference is in the books, and as usual, we’re excited to dig into everything Apple announced — and what it means for iOS developers and RevenueCat users. This year’s announcements covered everything from small quality-of-life enhancements in App Store Connect to the deprecation of some of Apple’s oldest in-app p…

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Why Duolingo’s Engagement Strategy Won’t Work For Every App — Asya Paloni, Welltory 50:49

1+ y ago50:49

50:49

On the podcast: What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app. Key Takeaways: 🏆 To win over a mass market, you need to discover your app’s trigger. Apps serving niche audiences often have a well-defined job-to-be-done. Apps aiming for b…

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Insider Tips for Building Better, More Profitable Android Apps — Sarah Karam, Google 52:27

1+ y ago52:27

52:27

On the podcast: How developers can launch and optimize their app listings on the Google Play Store. A conversation from Google I/O 2024 with Sarah Karam, director of Apps Partnerships at Google. Key Takeaways: There are now more ways to optimize revenue with Google Play Commerce, such as installment subscriptions and automatically adjusted local pr…

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Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft 21:28

1+ y ago21:28

21:28

On the podcast: How the Microsoft 365 team optimizes their apps for the app stores and the top paywall optimization tips for enterprise apps and start-ups. Part 2 of our conversation with Ramit Arora. Key Takeaways: 💼 Use jobs-to-be-done to inform your app store optimization (ASO) keywords strategy. Optimize for keywords that align with what your p…

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Operating Like a Start-up inside the World’s Biggest Company — Ramit Arora, Microsoft 30:32

1+ y ago30:32

30:32

On the podcast: Microsoft 365 app monetization and optimization, and how Microsoft is building successful apps–recorded live in Vegas at the Mobile Apps Unlocked (MAU) conference. Key Takeaways: 📱 The App Store advantage: Microsoft's data reinforces that the App Store, despite the fees attached, offers significant advantages. The seamless experienc…