Best Wrong Keywords Podcasts (2025)

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Ep 229 // You're Using Your Keyword Research Tool WRONG and It's Biting You in the Butt 12:01

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28d ago12:01

12:01

Having a tool and knowing how to USE a tool effectively... well they are absolutely 2 totally different things. For example- I HAVE a pair of "nippers" used to trim horse hooves... but do I know HOW to use them EFFECTIVELY? Absolutely not. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research…

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AI Workflows That Actually Work (And What Doesn’t) - Nik Hulewsky 54:56

3h ago54:56

54:56

E727: Nik shares his screen (watch on YouTube: https://youtu.be/wsllqj9wCE8) and walks us through the exact AI workflows he uses to run his podcast, streamline his business, and save dozens of hours every week - using tools like Claude, ChatGPT, Zapier, Google Sheets, and the Limitless Pendant. We talk about: - What happened when AI was given full …

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# 29 - Why Your Marketing Demand Generation Feels Unpredictable? 19:18

1d ago19:18

19:18

In this episode, I dig into why your demand generation might be all over the place, from garbage data and outdated buyer insights to flip-flopping brand messaging and overreliance on paid ads. If you’re tired of crossing your fingers every month and hoping the numbers land your way, this episode is for you.…

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How to Explode Your Backlinks and Clients Using Social Proof (Even If Starting From Zero) 15:55

1d ago15:55

15:55

E726: How to consistently earn backlinks and attract new clients by building visible credibility - even if you're just getting started and have no existing reputation. The episode breaks down a real example from James Reynolds, the founder of SEO Sherpa, an SEO agency that grew from zero to eight figures in revenue. He used a structured, repeatable…

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Nofollow Links, Brand Mentions & $508 Backlinks - The 2025 Link Building Report 17:33

2d ago17:33

17:33

E725: I break down the 2025 State of Link Building report - a huge new study featuring insights from 518 SEO pros (myself included). You’ll learn: - Why NoFollow links still matter - The most popular shady black hat backlink methods - How unlinked brand mentions influence rankings - Whether a $508 backlink is actually worth it - What’s working in l…

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How We Spotted a $15K/Month Keyword Opportunity Using AI in Google Sheets 8:48

3d ago8:48

8:48

E724: I walk you through a ridiculously powerful AI + Google Sheets hack that helped us sort through thousands of keywords to find a high-value keyword opportunity - potentially worth $15K/month - in just minutes. Whether you're doing SEO to sell services, SaaS, or any niche, this method will save you hours of manual sorting. Learn: - How to use Go…

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Why SEO Still Matters in 2025 (More Than Ever) 12:59

4d ago12:59

12:59

E723: I break down why SEO is still one of the most powerful marketing channels in 2025 - especially when paired with AI and social media. With fresh Datos data, timeless SEO experiments, and examples, we explore what’s actually happening with search, and how SEO knowledge now gives you an edge across platforms and algorithms. What you'll learn: - …

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2025 LinkedIn Ads Playbook: Organic Amplification, Glitches, and Growth Loops 1:25:01

5d ago1:25:01

1:25:01

E722: Dominick DeJoy joins the show to break down the 2025 playbook for LinkedIn Ads - what's actually working right now, how to amplify organic content for cheaper CPMs, and the surprising glitches and arbitrage opportunities that marketers are quietly using to scale. From B2B funnels that convert, to why thought leadership ads outperform traditio…

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Fate of the Human-Created Web Addressed by Google CEO 14:49

6d ago14:49

14:49

E721: Google CEO Sundar Pichai recently appeared on the Lex Fridman podcast and addressed growing concerns about AI search, SEO, and the future of the human-created web. I break down the key takeaways and what they mean for content creators, marketers, and site owners. What’s Covered: - How Google’s AI Overviews and AI Mode are impacting search beh…

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What Ancient Rome Can Teach Us About Influence, Perception, and Power 1:30:56

7d ago1:30:56

1:30:56

E720: What can we learn from how Ancient Rome mastered public perception? Historian Gregory S. Aldrete joins the show to break down the surprising sophistication of Roman branding, influence, and propaganda - and what modern marketers can learn from it. From Caesar’s third-person dispatches to Augustus’ image management masterclass, this episode ex…

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#28 - Before You Automate Marketing, Consider This... 13:46

8d ago13:46

13:46

Most leaders think automation means progress. But if your systems are broken, automation accelerates the chaos. In this episode of KRTCL HIT, I break down a dangerous misconception in the C-suite: the belief that automation, AI, and evergreen campaigns can run the show without real oversight. What we cover: ✅ Why “set it and forget it” will destroy…

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Google Dropped Support for These Schema Types - Here’s Why It Matters 11:06

8d ago11:06

11:06

E719: Google just dropped support for 7 niche schema types - including Book Actions, Course Info, Estimated Salary, and more. In this episode, I break down exactly what that means for your SEO strategy, why most structured data is a waste of time, and the truth about LLMs.txt. You’ll learn: - Why niche schema doesn't move the needle - What Google a…

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Why Most SEOs Still Get Image SEO Wrong - And How to Fix It 8:38

9d ago8:38

8:38

E718: Image SEO is one of the most ignored parts of search optimization - even by people who’ve been in the game for years. And yet, it affects everything from how your pages rank to how your brand shows up in Google Images, AI tools like ChatGPT, and social media platforms. In this episode, I break down the basic image SEO tactics most people skip…

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Is the SEO World Collapsing? 11:18

10d ago11:18

11:18

E717: Everyone's saying SEO is dead. Pages are getting de-indexed en masse, AI Overviews are stealing clicks, and AI content is getting penalized. So… is the SEO world collapsing? You’ll learn: - Why so many pages are getting removed from Google’s index - How AI Overviews are changing click patterns - What kind of content Google is still rewarding …

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How to Get Better at SEO Keyword Research 14:30

11d ago14:30

14:30

E716: I break down exactly how I approach keyword research - using competitor data, Google Search Console, and SERP analysis to find high-impact keywords you can actually rank for. Then, I share some of the best community advice from the SEO subreddit, covering both keyword research and a hot topic: are there any real SEO shortcuts that still work …

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230// 8 Steps to Find Keywords That FIT So You Can Quit Spinning Your SEO Wheels 17:56

12d ago17:56

17:56

“But FAITH, HOWWW do I tell if it’s the right keyword for me?” If you’ve ever sat down to do keyword research and felt like captain of the struggle bus, then this is the episode for you. After all, the RIGHT keyword strategy is FOUNDATIONAL to a successful SEO strategy. It’s LITERALLY make or break for your evergreen content. In this episode, you’l…

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Why Google Is De-Indexing Pages After 130 Days (And How to Fix It) 14:20

12d ago14:20

14:20

E715: A fascinating new discovery about Google’s indexing behavior: if your page hasn’t been crawled in 130 days, it will be removed from Google’s index. This insight comes from a deep-dive study by Alexis Rylko at iProspect, who used Screaming Frog and the Google Search Console API to uncover the pattern. I break down: - What the 130-day crawl rul…

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Is SEO Being Rewritten? Yoast Principal SEO on AI Agents, LLMs & What’s Next 1:17:43

14d ago1:17:43

1:17:43

E714: Alex Moss, Principal SEO at Yoast, joins the show! We cover everything from AI agents, LLMs, and Google's monopoly risk, to whether link building is dying, and what LLMs.txt really means for content visibility. We also discuss: - How ChatGPT and AI assistants are reshaping user behavior - How SEO reporting, keyword strategy & top-of-funnel co…

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Why Your Homepage Shouldn't Rank for Keywords (Old SEO is Dead) 6:29

14d ago6:29

6:29

E713: Think your homepage should rank for all your top keywords? Think again. In this episode, I break down one of the biggest mistakes I still see SEOs making in 2025 - using the homepage as a catch-all SEO landing page. You'll learn: - Why targeting keywords with your homepage doesn't work anymore - The real purpose of a homepage in modern SEO - …

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Top SEO Myths Busted: What Really Matters in 2025 10:05

15d ago10:05

10:05

E712: The wildest, weirdest, and most persistent SEO myths floating around the internet - from adding emojis to your meta descriptions to bolding rhyming keywords for “semantic musicality.” We’re breaking down what actually matters in SEO in 2025 - backlinks, content quality, site speed, AI-generated content, and more. Whether you’re an SEO veteran…

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Why Google Is De-Indexing Your Pages (And Boosting TikTok, Reddit & YouTube Instead) 11:06

16d ago11:06

11:06

E711: Thousands of SEOs are reporting a massive drop in indexed pages - starting around May 20th. Is it a glitch? An algorithm update? Or something bigger? I share my bold theory on why Google is de-indexing so many pages - and why platforms like TikTok, Reddit, YouTube, Instagram, and LinkedIn are now dominating search results. Here’s what I cover…

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How to Grow an SEO Agency from $0 to 8 Figures (with Lessons from 21 SEO Experiments) - James Reynolds 1:09:58

17d ago1:09:58

1:09:58

E710: How do you grow an SEO agency from $0 to 8 figures? James Reynolds, founder of SEO Sherpa, shares just this - exactly how he built his agency from the ground up. We cover: - How James scaled SEO Sherpa from a solo consulting business to an 8-figure agency with a 65-person team - The strategy behind his 21 SEO Experiments article - How to buil…

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Google De-Indexing Millions of Pages: What’s Happening? 16:33

18d ago16:33

16:33

E709: Google is de-indexing millions of pages - and SEOs around the world are scrambling to figure out why. I explain what’s happening with the recent changes to Google’s indexing, which appear to have started in late May 2025. Topics covered: - Why pages are being removed from Google’s index - How Google’s approach to topical authority may be chan…

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LLMs.txt - What It Is and Do You Need One? 9:29

19d ago9:29

9:29

E708: LLMs.txt files are going viral in the SEO world. This is a new file type aimed at helping AI tools understand your site better. But is it worth adding? I explain exactly what LLMs.txt is, how it works, and how it fits into the evolving SEO + AI landscape. I also checked some of the biggest SEO and tech sites to see how they’re approaching it …

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Why You're Not Ranking on Google: Top 3 SEO Mistakes Explained 9:40

20d ago9:40

9:40

E707: The top 3 reasons brands are not ranking on Google - explaining the most common SEO mistakes. Lots of people attribute mistake #3 to mistake #1, it’s not. There’s a top mistake and it’s not what SEOs and marketers think. And remember - don’t trust an SEO who blanket diagnoses your issue without going deep into your site, its pages, its market…

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State of Search 2025: The 4 Most Eye-Opening SEO & Content Trends 15:21

21d ago15:21

15:21

E706: The State of Search 2025 report from Datos and SparkToro just came out. I walk through four of the most eye-opening graphs, sharing what they reveal about how search and content are evolving. Topics covered: - The top 10 most-clicked sites in Google Search and what this means for your strategy - How user-generated content - especially video -…

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How to Choose the Right Domain Name for SEO (And Avoid Big Mistakes) 13:24

22d ago13:24

13:24

E705: I explain how to choose the right domain name for SEO and what mistakes to avoid. Topics covered: - Which domains can harm your SEO - How to select a name that allows your brand to grow - Whether exact match domains (EMDs) are helpful - TLDs to use and avoid - Why starting with the wrong domain can create long-term problems If you’re launchin…

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The Great SEO Decoupling: Why Clicks Are Dropping (And How to Adapt) 12:43

23d ago12:43

12:43

E704: Clicks are going down while impressions rise. Google’s AI Overviews are changing how users interact with search results. I explain what’s happening with “The Great SEO Decoupling,” why many websites are seeing less traffic even when they rank well, and how you can adjust your strategy. Topics covered: - Why clicks no longer follow impressions…

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Crushing SEO as a Small Business with AI & Content Marketing - David Kelly 1:07:03

24d ago1:07:03

1:07:03

E703: How Hawaiian South Shore, a 30-year-old local surf shop in Honolulu, has built an SEO strategy that helps them rank at the top of Google for hundreds of valuable purchase-intent keywords. David Kelly, the founder of Hawaiian South Shore, joins the show and shares how his team uses AI and content marketing to drive consistent search traffic an…

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How to Bury a $55M Lawsuit with SEO 14:32

25d ago14:32

14:32

E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, individuals and companies can control what appears at the top of Google. I explain how this works, why it matters, and what it reveals about the current state of search and online reputation. Topics cove…

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AI Content Penalties Are Here - What Google Really Wants 17:23

26d ago17:23

17:23

E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled content policy, manual penalties, and how to stay safe if you're using AI to create tons of pages. We cover: - Why “noindex” is your friend - The difference between AI spam and programmatic SEO - Why ta…

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The Google Business Profile SEO Hack No One’s Using 8:15

27d ago8:15

8:15

E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort. It centers around using Google Business Profile’s “Products” feature to link directly to individual service pages on your site - boosting engagement and sending valuable signals to Google. What we cover: - Why bui…

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Google’s AI Crackdown: What It Means & How to Stay Safe 16:40

28d ago16:40

16:40

E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content. To help you navigate this, I explain what’s happening, how it works, and how you can avoid getting penalized. I cover: - What “scaled content abuse” means - What we know so far about the recent manual actions…

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How to Do SEO for Healthcare: Local Rankings, Patient Trust, Doctors, and HIPAA 15:57

29d ago15:57

15:57

E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients. You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Busi…

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The SEO Hack to Boost Your Best Blog Posts 7:06

1M ago7:06

7:06

E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm. If you have blog posts you know deserve to rank higher on Google, this is for you. You'll learn: - Why your best content might be buried (and losing traffic) - The real impact of click depth on SEO - How to …

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The Google API Leak: 3 Ranking Factors They Said Didn’t Matter (But Do) 11:22

1M ago11:22

11:22

E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do. In this episode: - How Google really uses click data from Chrome to boost rankings (Navboost explained) - What long vs short clicks tells Google about your con…

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The One SEO Fix Everyone Should Make Right Now 8:46

1M ago8:46

8:46

E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else. In this episode, I explain why this overlooked change matters so much, how I’m applying it to my own site, and what it means for your blog posts, landing pages, and conversions. ⭐️ How Adding TL;DR Boosted My Conversions by 33% - https://www.reddit.…

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SEO for Clothing Brands: Why It's Easier Than You Think (Full Strategy Breakdown) 23:44

1M ago23:44

23:44

E694: The full playbook for how to do SEO for a clothing website. Everything is covered here: - Backlink strategies for clothing brands - beginner to advanced, including directories, targeting fashion reporters, getting on lifestyle podcasts, and sophisticated linkable assets - How to format a clothing website for SEO - URL structure, category page…

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The SHOCKING Truth About Shared Hosting & SEO Rankings (Real Experiment Results) 11:19

1M ago11:19

11:19

E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO? I go over a crazy SEO experiment that tested 20 nearly identical websites - half hosted on shared servers, half on dedicated IP addresses. The goal: to see whether shared hosting environments affect Google rankings. Topics covered: - What the "bad neighborhood" eff…

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How to Become an SEO Pro From Scratch 21:25

1M ago21:25

21:25

E692: Unconventional advice for how to become nasty at SEO. This isn’t just about being able to rank with SEO - it’s about how to sell and make money. I start with explaining the why - why would you even want to become pro at SEO in 2025 when there are so many other great marketing channels? Then I explain the overall philosophy on what you should …

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The Schema Lie SEO Gurus Sell You 15:13

1M ago15:13

15:13

E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients. I, first, demystify what Schema markup actually is. Then, I explain the lie SEO agencies and consultants use, giving examples. Next I share when you need to worry about Schema markup. Finally - I expla…

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How Chatbase Added $103K MRR with Just 36 Keywords - SEO Is NOT Dead 15:07

1M ago15:07

15:07

E690: A lot of people say SEO doesn’t work anymore. This episode shows otherwise. Chatbase grew their monthly recurring revenue by $103,000 - and SEO was a huge part of it. They didn’t rank for thousands of keywords. They just focused on a few that mattered, backed by a focused content effort. I walk you through what they did, what actually drove r…

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How to Exploit Search Frustration for More Traffic & Conversions 17:17

1M ago17:17

17:17

E689: People are searching Google now more than ever. A study last year showed, “Survey: 54% of people look through more search results vs. 5 years ago.” But are they searching more because they like it or out of frustration? Signs point to frustration… and this leads to a great opportunity for marketers. It’s now easier than ever to stand out in S…

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Can Blogging Too Much Damage SEO? 11:52

1M ago11:52

11:52

E688: If you frequently publish a blog that isn’t optimized AT ALL, will that hurt your SEO? I break down the full answer. Here’s what I cover: - Why publishing a high volume of content, without keyword targeting, isn’t necessarily harmful - The situations where it can cause problems, and how to prevent them - How I use a similar approach on my own…

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Reddit Reacts: LLM SEO vs. Google - Is the Shift Real? 14:40

1M ago14:40

14:40

E687: Is AI-generated traffic replacing classic SEO (optimizing for the “10 blue links”) or is this just hype? I share the Internet’s most insightful thoughts on this and practical advice on how to optimize for AI tools like ChatGPT, Gemini, Claude, Perplexity, and more. Plus, we break down: - What Google’s new AI Mode means for search traffic and …

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King of SEO: How He Closes Seven-Figure Deals 1:09:09

1M ago1:09:09

1:09:09

E686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head of SEO at Omnicom. While Yas was at Omnicom, it was the largest publicly traded marketing agency in the world. Its current market cap is nearly $15 billion. Head of SEO at the biggest marketing agency …

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Interest in SEO Just Hit an All-Time High (And I’m Shocked) 8:39

1M ago8:39

8:39

E685: Interest in search engine optimization is shockingly at a literal all-time high. Since December 2024, interest has spiked up. I share why I believe this is, what to look out for, and what to do now. Topics covered: - Why SEO interest spiked in December 2024 - The role of AI in enabling SEO and product launches - What Google’s AI Overviews and…

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Ep 228 // #1 Mistake Biz owners are making when it comes to keyword research 10:08

1M ago10:08

10:08

I may have said “this is the biggest mistake” before… and that was true then… but as biz evolves and tech changes, so do the problems, so I’m NOT a liar McLiar pant, OKKKK. Learn what the BIGGEST mistake is when it comes to doing keyword research AND how to overcome it! Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Uber…

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#27 - Why most marketing roadmaps fail before March and how to fix yours 17:25

1M ago17:25

17:25

Most marketing plans look great in January and quietly fall apart by February. In this episode, I explain why the majority of marketing roadmaps never make it past Q1 without derailing. I’ve seen it happen in startups, enterprise teams, and even inside my own campaigns. Not because the ideas were weak, and lead with a but because the execution envi…

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Moz Exec: Is SEO Dead or Stronger Than Ever in the Age of AI? - Jonathan Berthold 1:25:43

1M ago1:25:43

1:25:43

E684: Jonathan Berthold, a senior executive at SEO data company, Moz, joins the pod! We go deep into one of the biggest questions in digital marketing: Is SEO dead in the era of AI? Topics for the show: - How Google’s AI Overviews and ChatGPT are impacting SEO strategies - The future of affiliate SEO and how it must adapt - Link building tactics th…