We are experts in strategy, technology and content. Our digital experts work in agile multi-disciplinary teams to help ambitious businesses win.
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Zone Digital Agency Podcasts
The Zee Marketing Podcast features insightful conversations about marketing, sales, entrepreneurship, and more with top experts, authors, and business leaders. Hosted by Zev Gotkin, founder/CEO of ZEV Media, a premier, boutique digital marketing agency.
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Welcome to The Roadmap to Success podcast hosted by 17 year old entrepreneur and e-com seller Diego Cavazos On this podcast you will hear the up's and down's of my entrepreneurial journey. You will learn how I stay motivated everyday to dominate at all aspects of life and how I continue to grow. In the future I plan to interview some of the worlds most successful entrepreneurs and have them share their journey on how they got to where they are today and what it took to get there. Thank you s ...
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Comedy Lessons for Business & Public Speaking with Jenn Lederer
36:38
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36:38In this episode, I’m joined by stand-up comedian and public speaking expert, Jenn Lederer, and we delve into the fascinating parallels between stand-up comedy and business presentations. Jenn shares how lessons from stand-up comedy—like structure, timing, and audience connection—can be applied to business and keynote speaking, and how those skills …
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production company. Previously, C.A. Green worked on major film and television productions for big media organizations, including NBC, ABC, and Netflix. He now owns his own company and makes promotional videos mainly for non-profits and small businesses. In this episode, we talked about his journey of working in the film industry before striking ou…
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A lot of people think cold calling is dead. John Waller disagrees. John Waller is a true, old-school salesman and the founder of The OnHold Experience, a company that produces audio recordings that promote your business to your customers over the phone while they’re waiting on hold. John’s been selling since he was a kid growing up in England in th…
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Disney Secrets for Growing Your Business with Vance Morris
36:22
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36:22Vance Morris is an entrepreneur, keynote speaker, and an authority on customer experience & customer service. Vance previously worked at Walt Disney World where he managed multiple restaurants and nightclubs. At Disney, he learned much about customer service, paying attention to small details, and creating memorable guest experiences. In this episo…
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Creating Community Around Your Brand with Mark Schaefer
47:25
47:25
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47:25Mark Schaefer is a digital marketing consultant, a globally recognized keynote speaker, a futurist, a university educator, a renowned expert in marketing and personal branding, and the bestselling author of many books, including "Belonging to the Brand," "Marketing Rebellion," "Known," and "Audacious: How Humans Win in an AI Marketing World". His b…
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Sales Secrets for Solopreneurs with Reuben Swartz
35:07
35:07
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35:07Start the new year off right with sales strategies and tools that will help you build connections, cultivate strong relationships, and win more referrals! Reuben Swartz is the host of the Sales for Nerds Podcast and founder of Mimiran, the fun "Anti-CRM" CRM solution for solopreneurs and consultants who hate "Selling" but love serving clients. Util…
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Photo Credit: MARGARET CORONA/DFP Enjoy a jolly conversation between Zev Gotkin and Jim Manning, the official Santa Claus of Boston, and the state of Massachusetts. Happy holidays! 🎄 Jim Manning is a motivational speaker and an in-demand Santa Claus who has even charged as much as $700/hour for the gig. He has been featured in numerous media outlet…
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All Things Content Marketing with Allison Kade
49:46
49:46
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49:46My guest, Allison Kade is a content marketer, writer, brand journalist, and the founder of Contented, a boutique content marketing agency based in Philadelphia providing content strategy, writing, editing, copyediting, and more. Drawing on her eclectic interests and areas of expertise, her agency focuses on creating content about finance, climate, …
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Google Advertising Strategies for Non-Profits
44:18
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44:18PPC (Pay-Per-Click) and SEM (Search Engine Marketing) Strategies for Non-Profit Organizations In this episode, my guest is Sean Littman, a Search Engine Marketing and Google Ads expert who focuses on helping non-profit organizations grow. Sean Littman is the founder of GiveSuite and the host of the podcast, “Profiting with Non Profits.” While he sh…
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The Art of Organic YouTube Optimization with Mary Ann Bautista
32:43
32:43
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32:43Organic Growth on YouTube: Tips from a Marketing Pro In this episode, we sit down with Mary Ann Bautista, a YouTube strategist and direct response marketing expert based in San Francisco. Mary Ann specializes in organic YouTube optimization, leveraging search strategies to help you gain visibility, succeed on the YouTube platform, and convert views…
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How to Network Like a Pro with Rachel Rozen
16:10
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16:10They say your network is your net worth. My guest, Rachel Rozen, believes networking is a skill like any other. While some might have more of a natural affinity for networking than others, anyone can improve and get better at it with the right strategy and plenty of practice. In my conversation with networking coach, Rachel Rozen, we discussed tips…
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Marketing Big Food & Bev Brands with Tiffany Wilburn
43:20
43:20
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43:20Tiffany Wilburn is a fractional food & beverage Chief Marketing Officer, the founder of Clever Disruption, and brand strategist who has been published in AdWeek. Throughout her career, she has helped larger-than-life brands such as Nestle, TGIF Fridays, Hot Pockets, and Southern Comfort (AKA: SoCo) revamp their marketing strategies, develop new pro…
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Performance & Productivity Secrets with Naphtali Hoff
18:46
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18:46Naphtali Hoff is a coach for busy executives who takes leaders from overstretched to over-delivered. He is also a sought-after speaker, the founder of Impactful Coaching, and the author of Becoming the Productive Boss: 5 Proven Steps to Leading High Performing Teams. A leadership coach for for-profit and non-profit leaders alike, Naphtali Hoff help…
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Peter Shankman is a serial entrepreneur, author, speaker, podcaster, and thought leader in marketing and public relations. Ever wanted to be quoted in a major news outlet as an authority or an expert in your space? Now, you can get valuable PR placements for free. In this conversation, we talked about Peter’s free new online service, Source of Sour…
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Make no mistake; people don't just buy the product. They're also buying YOU. When you're selling anything, remember that you're also selling yourself. One man who has done a great job selling himself -- and B2B solutions -- is our guest, Luca Giorgiantonio. To succeed in sales, your prospect needs to feel that you're passionate about what you're se…
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Sell Like a Badass, Not Like a Douche with Coach Dan Gordon
24:30
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24:30Coach Dan Gordon is a sales trainer, podcaster, and the author of No Douchebag Selling “Sell like a badass…Not like a douche!” Dan Gordon’s training and workshops (link below) are designed for badass entrepreneurs who want more clients, but selling makes them feel sick. Coach Dan Gordon is here to help you reframe how you look at sales and selling …
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Transforming Business Travel with Ardor Trip
10:52
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10:52My guest is Ardor Technologies Head of Sales (North America), Brian Hellgeth. Business travel can be difficult. Last-minute schedule changes, new cities to visit, clients to support, etc. Wouldn't it be great for your travel partner to support you? Ardor is a next-generation all-in-one business travel and expense management platform focused on busi…
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Unique Luxury Travel Experiences with Matt Stein
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26:41Matt Stein is the Founder and President of Unique Luxury Travels, a custom travel consultancy where he combines his knowledge and expertise in luxury experiences with his deep-rooted love for art and wine. Driven by his unwavering passion for exploration and voracious curiosity about other cultures, Matt Stein made the daring choice to leave an ill…
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Behind the Brand of Tommy Bahama with CEO Doug Wood
25:46
25:46
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25:46Doug Wood is the CEO of Tommy Bahama, the world-renowned American fashion and lifestyle brand. Tommy Bahama sells tropical island-inspired casual clothing, accessories, footwear, and home furnishings for men and women. Toward the end of 2023, the brand opened Tommy Bahama Miramonte Resort & Spa, a luxury resort in Indian Wells, California. Learn Mo…
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How to Stop Being Boring with Rochelle Lisner
32:17
32:17
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32:17Rochelle Lisner is the founder of Dynamic Business Growth. She is a sales and customer service coach who has worked with corporations, entrepreneurs, small business owners, and solopreneurs for two decades, helping them perfect their elevator pitches, be more interesting, and, as she puts it, “story tell” rather than “boring tell.” Rochelle Lisner …
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Tracking Real Consumer Reactions with EmotionTrac
30:21
30:21
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30:21Aaron Itzkowitz is the founder and CEO of EmotionTrac. EmotionTrac is an AI-driven AdTech tool that replaces the need for a focus group. Using insights from real people combined with AI, EmotionTrac uncovers the emotional triggers that tell you how people respond to your ad. In this episode, Aaron Itzkowitz describes how EmotionTrac works and outli…
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Brand Strategy and Messaging with Marty Katz
23:39
23:39
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23:39Marty Katz is a Marketing Consultant with over 40 years of experience specializing in brand messaging. He is also the founder of Connectors 360. Marty Katz helps retail, entertainment, and packaged goods companies develop a message that connects them with their audience, creates engagement, and generates sales. In this episode, Mary Katz and I disc…
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Digital Media Strategy with Darryl Haberman
21:19
21:19
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21:19In this episode, we sit down with Darryl Haberman, a digital media strategist, consultant, and fractional COO with a passion for driving business growth through innovative content and collaboration. With over 25 years of experience working with industry giants like Disney+, ESPN, Major League Baseball, and the National Hockey League, Darryl shares …
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Neco Turkienicz is the president and CEO of Leib Productions, a video marketing agency that specializes in shooting testimonial videos remotely. He is an experienced videographer and marketer who has shot documentaries and commercials for big brands and offers his remote testimonial video packages at refreshingly affordable, reasonable rates. In th…
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Josef Katz is a senior-level marketer and CMO known for his expertise in helping startups grow. Nicknamed the “Direct Maestro” and the “Startup Marketing Guy”, Josef Katz is specialized in building strategic and growth marketing programs for startups. Josef Katz is the Director of Marketing and Communications at the Jewish Learning Initiative on Ca…
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Transforming, Healing, and Cultivating Connection
39:40
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39:40Sydney Campos believes social media can be better and live up to its potential. Join us for a lively conversation about social media, community, and human connection! Sydney Campos is an accomplished author, serial entrepreneur, and the founder of Ascend as well as the Chief of Staff of Mattermore. She is passionate about mental health, human conne…
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Building a Profitable Business You Can Sell
22:57
22:57
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22:57In this episode, we're joined by Tina Liu, a seasoned financial professional based out of San Diego, California, and President of TSL Partner, a consultancy that provides fractional accounting and financial advisory services to guide entrepreneurs through every phase of their company's growth and journey. They say you should start with the end in m…
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An Ode to Writing in the Age of AI Part II
32:18
32:18
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32:18Recorded June 8th, 2023 Zev Gotkin in conversation with Adam Karofsky. Two content writers continue their conversation about AI and its impact on the written word. Adam Karofsky is a professional content writer and editor, and the owner of the business, ASK Writes. Adam specializes in creating content, such as articles, blogs, and books that are tr…
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Get Over Yourself and Delegate with Dave Kerpen
20:37
20:37
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20:37In his new book titled Get Over Yourself: How to Lead and Delegate Effectively for More Time, More Freedom, and More Success, Dave Kerpen teaches effective strategies for leadership and delegation. Written in a quick and readable style for the modern-day entrepreneur, manager, or leader operating in our new world of hybrid and remote work, this use…
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Lessons in Leadership from the Great Books
56:47
56:47
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56:47Today my guest is Jesan Sorrells, a management consultant and the dynamic CEO of Leadership Toolbox, the host of the “Leadership Lessons From The Great Books” Podcast, author of 12 Rules for Leaders: The Foundation of Intentional Leadership, and a trusted mentor and adviser to numerous startups. With over a decade of hands-on experience, Jesan has …
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Sales Strategy Secrets with Thomas Helfrich
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21:52Thomas Helfrich is a professional sales trainer, B2B marketer, and lead generation expert. He is also the Chief Executive Officer of InstantlyRelevant.com and the author of Never Been Promoted. On this episode, we talk about how to be relevant and capture the attention and interest of your target prospects. Learn more: https://www.instantlyrelevant…
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Tips from a Tech PR Pro with Scott Rosenblum
45:06
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45:06Scott Rosenblum is the President and founder of LEVEL PR, a tech-focused PR agency. His course, “PR Toolkit for Tech Startups,” can be found here: https://courses.levelpr.co/ Zee Learning Podcast listeners will get 25% off whenever they register for any of Scott’s courses by using the coupon code, zev25. This discount code is exclusively offered to…
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Guest: Marty Nachel - Beer Educator, International Beer Judge, Author of Beer for Dummies and Homebrewing for Dummies, Head Honcho of Nachel Beer Education A great man once said, “Beer is proof that God loves us and wants us to be happy.” That quote has been incorrectly attributed to Benjamin Franklin, and while I’m not sure who really said it, my …
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Talking AI Marketing Tools with "AI Joe" Apfelbaum
20:34
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20:34Are you a marketer or business owner interested in learning how to use AI to dramatically improve your productivity and retain a competitive edge in a rapidly changing market? Then, you need to listen to this episode where we discuss how to make artificial intelligence work for you, and some AI marketing tools that will help you automate tasks, enh…
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An Ode to Writing in the Age of Open AI Chat GPT
52:38
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52:38Zev in conversation with Adam Karofsky. Two content writers have a heart-to-heart about writing, AI, Chat GPT, and the future. Adam Karofsky is a professional content writer and editor, and the owner of the business, ASK Writes. Adam specializes in creating content, such as articles, blogs, and books that are true to everyone’s unique voice. Learn …
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How Mike Yates is Revolutionizing the Education of GenZ
35:55
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35:55Mike Yates is an educator, entrepreneur, and learning activist. His passion and expertise lie at the intersection of education and technology and he is a big believer in the gamification of education. Only in his late 20’s or early 30’s, Mike Yates led a K-12 private school in his hometown of Austin, Texas called Alpha. According to their website, …
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Education in the Metaverse with Peter Shankman
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27:10Peter Shankman is an author and popular keynote speaker in marketing, brand building, social media, and customer service. In this episode, Peter Shankman and I discuss the metaverse and its implications for edtech, eLearning, and upskilling and neurodiverse education. More Peter Shankman is an author, popular keynote speaker, and authority on marke…
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What Companies Are Looking for and the Future of Work
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37:07In the wake of the pandemic, there is still a great deal of uncertainty in the world, the job market, and the global economy. In a trend that began about a year ago, record numbers of people started changing jobs, a phenomenon that is now known as “The Great Resignation.” Evan Francis is a futurist and a Senior Technical Recruiter at Bigeye, a big …
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Joseph Gerstel is the founder and CEO of Get Some Class, a startup that provides fun, interactive team-building events and group experiences, both virtual and in-person, for law firms and corporate organizations. A lawyer by training and profession, Joseph Gerstel started Get Some Class as a way to express his entrepreneurial and creative side whil…
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Just like companies and non-profit organizations, colleges and universities also need to do marketing. While an institution of higher learning is focused on education, it’s also a business. And, like other organizations, an academic institution must trade on its brand and reputation to attract its ideal students, fundraise, build key relationships …
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Mark Zides on eLearning, Career Paths, and the Future of Work
33:13
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33:13Mark Zides, is an entrepreneur and career mentor as well as a pioneer and leader in the eLearning industry. Mark Zides is the CEO of CoreAxis Consulting, a leading learning & development company that creates custom learning experiences and training solutions for a wide variety of businesses. CoreAxis Consulting has created custom training content f…
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Purpose. We all want to have a sense of purpose in our lives. Most of us find purpose in our families, careers, or activities we enjoy. But, how do we find purpose, or meaning in life, during our final years when all, or most, of the things that once gave us a sense of purpose may no longer be part of our lives? Finding one's purpose is a notion we…
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How Restore Skills Gamifies Occupational Therapy
35:28
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35:28Ian Oppel is the co-founder and Chief Clinical Officer of Restore Skills, a software (SAAS) platform that gamifies occupational and physical therapy. Restore Skills transforms any hospital room, living room, or assisted living facility lounge into a private gym. Under the watchful eye of a clinician, users master cognitive and motor skills by playi…
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B.L. Ochman is an award-winning marketing consultant, strategic content creator, podcast producer, social media marketer, and YouTube optimization expert. A trusted advisor to blue-chip companies, entrepreneurs, and nonprofits, B.L. Ochman is the creator of the What’s Next Blog and the host of the popular digital marketing podcast, Beyond Social Me…
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Building a Beautiful Brand with Brian Marks
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57:03Brian Marks is a veteran entrepreneur and the brains behind two of the most successful African-American hair care brands, African Pride, which he sold to Revlon in 1998 for $35 million, and Dr. Miracles. A Brooklyn native and a natural-born salesperson, today Brian Marks lectures and mentors a new generation of entrepreneurs. In his latest venture,…
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Jamie Cohen is the founder and CEO of Nevvon, a user-friendly healthcare compliance training mobile platform. Nevvon is a global healthcare education company with an advanced e-training platform designed to simplify mandatory annual education for caregivers. Everything takes place through a simple, intuitive, and user-centric app that lets your car…
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Doug C. Brown is a sales and revenue growth expert, author, business coach, and CEO of Business Success Factors. Business Success Factors is an advanced coaching and consulting company. Over the years, Doug has helped startups as well as Fortune 500 companies, CEOs, entrepreneurs, and upper management grow and develop high-performing sales and mark…
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A Conversation About Conversational Design and Voice Tech AI
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43:14Sina Kahen is a consultant, speaker, author, and the Co-Founder and Chief Innovation Officer of Vaice, a Conversational AI (artificial intelligence) and Voice technology consultancy. Through Vaice, Sina has launched an online course on the Conversational Design Institute, an online training academy providing certifications in AI and conversational …
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Patrick Grehan is a voice actor for eLearning, commercials, corporate training videos, and IVR who runs his business from his home studio in Ontario. Patrick also uses his gifts as a singer/songwriter (link to his album below). Email: [email protected] Website: https://patrickgrehanvoice.com/ LinkedIn:https://www.linkedin.com/in/patrickgrehan/ Mus…
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Transforming Higher Ed Tech with Jeff Giorgi
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57:28Jeff Giorgi is a partner and the Head of Higher Ed Partnerships at Quad C, an #EdTech startup based in Ottawa, Canada that is helping higher ed schools connect their students with their services both virtually and in-person. In this episode, we discuss the future of higher education, how technology is transforming the college experience, and wheth…
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