Best Aaron Thomasson Podcasts (2025)

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Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara 29:02

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12d ago29:02

29:02

In this episode of Pricing Heroes, we speak with Pooja Gerera, VP Insights and Strategy — formerly VP of Sales and Pricing — at Zooplus, Europe’s leading online pet retailer. Over nearly a decade, Pooja has helped scale Zooplus’s pricing function from a small, experimental team into a data-driven commercial engine spanning 20 European markets. She …

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Retail Pricing Under Scrutiny: Trust, Fairness, and the Future of Pricing with Barrie Carmel 55:45

1M ago55:45

55:45

In this episode of Pricing Heroes, we speak with Barrie Carmel, a pricing, margin, and revenue management consultant with more than 30 years of experience, including senior leadership roles at Bed Bath & Beyond and Michaels. Barrie shares her journey from foodservice into retail pricing leadership and reflects on what it means to balance precision …

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The Foundations of Pricing Leadership: Driving Strategy, Credibility, and Tech Readiness with Lee Mackedanz 46:51

2M ago46:51

46:51

In this episode of Pricing Heroes, we speak with Lee Mackedanz, Founder and Managing Partner of Value Capture Consulting, and a veteran pricing executive with leadership roles at Kohl’s, JCPenney, Fossil Group, Office Depot, SuperValu, and Advance Auto Parts. Lee shares his journey from merchant at Best Buy to becoming a pricing leader responsible …

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AI Pricing & Demand Forecasting Today: Insights from a Decade in Applied AI with Jayadeep Shitole 28:24

3M ago28:24

28:24

How is AI transforming the way retailers price products and forecast demand? In this episode of Pricing Heroes, the leading retail pricing podcast, we speak with Jayadeep Shitole, Principal Data Scientist of Applied AI and Machine Learning at Walmart Global Tech. With over a decade of experience building large-scale pricing and forecasting systems,…

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Pricing for Expansion, Localization & Bankruptcy: Lessons from Three Retail Models with Seth Nieman 45:38

4M ago45:38

45:38

In this episode of Pricing Heroes, we speak with Seth Nieman, former Vice President of Pricing Strategy & Transformation at Rite Aid, and former pricing and merchandising leader at Wakefern Food Corp and Lidl US. Seth shares his journey from helping launch Lidl’s U.S. pricing strategy to leading Rite Aid’s pricing transformation during its emergenc…

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The Beauty of Strategic Pricing: Inside flaconi’s Pricing Transformation with Corina Manea 27:11

6M ago27:11

27:11

In this episode of Pricing Heroes, we speak with Corina Manea, Vice President of Commercial at flaconi, Germany’s leading online beauty retailer. Corina shares her journey from Team Lead of Pricing to VP, and how she helped flaconi evolve from manual pricing processes to AI-powered optimization. She explains what makes pricing in luxury beauty so c…

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Tariff-Proof Pricing: Building Resilient Strategies for Uncertain Times with Per Sjöfors 36:26

6M ago36:26

36:26

In this episode of Pricing Heroes, we speak with Per Sjöfors — also known as The Price Whisperer — and the founder and CEO of Sjöfors & Partners. With over 35 years of executive experience and more than 750 companies advised, Per shares his unique approach to pricing, grounded in behavioral economics, AI-driven insights, and deep market research. W…

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Pricing & Merchandising Synergy: Driving Growth and Value Differentiation in Volatile Times with Josh Pollack 35:44

7M ago35:44

35:44

In this episode of Pricing Heroes, we speak with Josh Pollack, President and Principal Consultant at Pollack Retail Solutions. Josh shares insights from his 25+ years of experience in retail strategy, including stints at Sam’s Club, Circuit City, ALDI, PetSmart, FullBeauty Brands, and Cabela’s. He delves into why merchandising and pricing teams mus…

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2025 Pricing Predictions: Insights from Industry Experts 24:12

9M ago24:12

24:12

How will AI, inflation, and shifting market dynamics impact pricing in 2025? In this special episode of Pricing Heroes, we asked nine top pricing experts to share their boldest predictions for the year ahead. From the rise of AI-driven pricing to the risks of dynamic pricing missteps, this episode explores the biggest trends shaping the future of p…

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Data-Based Decision-Making in Retail & E-Commerce with Dr. Markus Husemann-Kopetzky 35:06

11M ago35:06

35:06

In this episode of Pricing Heroes, we sit down with Dr. Markus Husemann-Kopetzky, founder and managing director of the Price Management Institute, a boutique consultancy specializing in price management and price communication. As a senior research fellow, university lecturer, and advisor with more than a decade of experience in management and cons…

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Building Pricing Functions: Lessons from Startups to Multinational Brands with Sheetal Chavan 29:37

1y ago29:37

29:37

In this episode of Pricing Heroes, we sit down with Sheetal Chavan, the Commercial Pricing Lead at Zalando, one of Germany's largest online retailers selling shoes, fashion, and beauty products. With six years of experience in pricing and a diverse background across various business functions, Sheetal shares her journey into the pricing profession …

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Decoding Pricing for Practitioners with Maciej Kraus and Alex Galkin 34:06

1y ago34:06

34:06

In this special episode of Pricing Heroes, we welcome back our very own Alex Galkin, who joins us for our conversation with today's guest, Maciej Kraus. Maciej is a Managing Partner at Movens Capital, a growth equity firm, where he helps companies generate more profit for their development and growth. He is also a guest lecturer at the Stanford Gra…

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Behavioral Economics and the Truth About Pricing with Melina Palmer 48:34

1y ago48:34

48:34

In this episode of Pricing Heroes, we dive deep into the fascinating world of behavioral economics with Melina Palmer, the founder and CEO of Brainy Business, a consultancy dedicated to applying behavioral economics principles to business growth. Melina is also the author of three insightful books, including The Truth About Pricing, which is the fo…

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Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya 39:25

1+ y ago39:25

39:25

Our guest on this episode of Pricing Heroes is Ayon Bhattacharyya, the Founder & CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech companies drive profitable growth through product marketing and price optimization by taking a value-based, data-driven approach. Ayon has more than 15 years of experience leading pricing and commercial s…

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The Future of Retail Pricing Powered by Al with Alex Galkin 34:46

1+ y ago34:46

34:46

Our guest this week is our very own Alex Galkin, Founder & CEO of Competera. We invited Alex on the podcast to discuss a recent report on the “Future of Pricing: How AI is Transforming Retail Pricing” published by Coresight Research. In this episode, Alex discusses the shift he's seeing towards AI-powered price optimization in retail, highlights th…

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Grow a Spine for Pricing: Measuring the Maturity of Your Pricing Practice with Tim J. Smith 39:29

1+ y ago39:29

39:29

Our guest on our recent episode of Pricing Heroes is Dr. Tim J. Smith, a foremost thought leader in the pricing community. Tim wears a variety of hats in the pricing profession. He is the Founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, an academic advisor at the Professional Pricing Society, …

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The Evolution of Pricing — Going Beyond Pricing to Drive Innovation with Karan Sood 39:31

1+ y ago39:31

39:31

Today's guest is Karan Sood, the Director of Sales Operations at Rakuten Kobo, a Canadian seller of ebooks, audiobooks, e-readers and tablet computers. Karan is a “Top Pricing Strategy Voice” on LinkedIn, recognized for his active contributions of insights and engaging content to the online pricing community. He has 16 years of experience in pricin…

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Monetizing and Pricing Sustainability with Stephan Liozu 45:08

1+ y ago45:08

45:08

Today's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 14 books on pricing, including his most recent book, Monetizing and Pricing Sustainability, which he co-authored with Fabien Cros. Stephan has also written ma…

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Discover Your Perfect Pricing Model with Danilo Zatta 19:55

2y ago19:55

19:55

Today’s guest is Dr. Danilo Zatta, one of the “world’s leading pricing minds” according to The Financial Times. For more than 20 years, Dan has been advising corporations and private equity investors across industries and geographies about commercial excellence, monetization and profitable growth. Dan is also the author of more than 20 books, inclu…

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Navigating Retail Transformation with Oliver Banks 29:03

2y ago29:03

29:03

Our guest today is Oliver Banks, global retail influencer, host of “The Retail Transformation Show,” and author of Driving Retail Transformation: How to Navigate Disruption and Change, available March 2024. In this episode, we explore the intricacies of change management and pricing strategies crucial for retail success in an ever-evolving market l…

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From Legacy to AI: Johan Karlsson's Journey as a Pricing Analyst in Retail 16:48

2+ y ago16:48

16:48

Out today's guest is Johan Karlsson, a pricing analyst at Clas Ohlson. Embark on a thrilling journey with Johan Karlsson as he reveals the secrets of the retail pricing world. Discover how his childhood fascination with pricing at his parents' gas station ignited a passion that led him straight into this exciting field. From legacy approaches to cu…

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Pricing Consultancy and Commercial Strategy Insights with Zen Ore 35:28

2+ y ago35:28

35:28

Today's guest is Zen Ore, Executive Manager of Commercial Pricing Strategy at one of the world's biggest grocery retailers. Tap 'Play' to discover how the approach of retail (and not only) pricing evolved over the last decade and what is 'the new generation of pricing consultancy'. Get in touch with us ---------- Get your free copy of Get Ready for…

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Three Key FMCG Trends That Impact Pricing Right Now with James Tenser 38:37

2+ y ago38:37

38:37

Our today's guest is James Tenser, Retail Tech Marketing Strategist, the President of VSN Media, and a Top 100 Retail Influencer for 2023 by Rethink Retail. Listen to find out the Three Key FMCG Trends That Impact Pricing explained by James Tenser. Get in touch with us ---------- Get your free copy of Get Ready for the Future Of Pricing with our A-…

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Change Management and Pricing Tactics with Stephan M. Liozu 41:14

2+ y ago41:14

41:14

Our today's guest is Stephan M. Liozu. Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 12 books on pricing. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. Stephan sits on the …

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The state of home retail amid rising inflation with Juan Diez Barrientos 37:16

2+ y ago37:16

37:16

Our today’s guest is Juan Díez Barrientos - Pricing manager at one of the biggest Nordic home and furniture retailers based in Stockholm (one of the biggest home retailers in Sweden, Finland, and Norway). Ex Implementation Manager Lead at IBM. Check out the main patterns and strategies home retail is introducing amid rising inflation to keep custom…

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Emergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-Kopetzky 22:44

3y ago22:44

22:44

Our first guest is Dr Markus Husemann-Kopetzky - pricing advisor, researcher and educator, ex. Amazon Senior Manager for Pricing and Business Analytics, Founder of the Price Management Institute and author of the Handbook on the Psychology of Pricing and the (lovely) Pricing Nuggets. Dr Husemann-Kopetzky has shared how some retailers win during unc…