Welcome to "Beyond the Mirror," your go-to podcast for business insights in the hair, skin, beauty, and wellness industry. Hosted by Adrienne Varga and Jodie Fielden, we're your guides on a deep dive into these dynamic sectors. Discover industry secrets, actionable strategies, and inspiring success stories that drive business growth. From essential business tips and effective marketing hacks to crafting exceptional client experiences and staying updated on industry trends, we leave no topic ...
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Profitable Salons: The Uncomfortable Truth
27:07
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27:07Send us a text Building a profitable salon business requires investment of time, money, energy, mindset and willingness to embrace discomfort - it's not for the faint-hearted. • Most salon owners want change but aren't willing to change themselves • Profitable salon owners know their numbers and can communicate effectively • Setting boundaries with…
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Money Talks: The Surprising Truth About Salon Profit-Sharing
47:31
47:31
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47:31Send us a text Creating a fair and effective profit-sharing system is key to motivating your salon team while ensuring sustainable business growth. We break down the essential foundations and step-by-step implementation. • Profit-sharing motivates team members to think like business owners, not just employees • Without proper reward systems, busine…
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Unlocking Salon Success: Navigating Challenges in Today’s Market
47:10
47:10
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47:10Send us a text This episode dives into the current landscape of the salon industry, focusing on client acquisition and retention while also addressing staffing challenges. Through insightful conversations, we aim to equip salon owners with strategies to overcome the roadblocks they face. • Celebrating the milestone of 30 episodes and discussing pod…
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Holiday Business Boost: Attracting Loyal Clients and Increasing Sales
53:40
53:40
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53:40Send us a text Prepare to transform your holiday business strategy in the hair, skin, beauty, and wellness industries. What if your promotions could not only boost your holiday sales but also lay the foundation for long-lasting client relationships? Join us as hosts Adri Varga and Jodie Fielden share powerful insights on crafting promotions that ar…
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Debunking the Marketing Myth: Why Paid Ads Are NOT The Fastest Way to Grow Your Revenue
36:00
36:00
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36:00Send us a text Ever wondered why your loyal clients suddenly vanish or why despite heavy spending on ads, growth feels stagnant? Discover the secrets behind client retention that many in the beauty and wellness industries overlook. We promise you'll gain insights into building a sustainable business model that's not only profitable but also nurture…
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Mastering Salon Dynamics: Cultivating Leadership, Boundaries, and Wellness
46:56
46:56
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46:56Send us a text Ever wondered why your salon seems to attract a certain type of client or staff member? This episode is for you. Join Adri Varga and Jodie Field as they unravel the fascinating link between personal behaviors, mindsets, and the dynamics within your business environment. From Jodie's chaotic salon experience to Adri's profound insight…
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Boosting Salon Success: Unlocking the Power of Google Ads with Belinda Irvine
49:06
49:06
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49:06Send us a text Unlock the secret power of Google Ads and revolutionize your business with insights from our special guest, Belinda Irvine. As an accomplished Google Ads manager with a rich background in analytics, Belinda shares her transformative journey into digital marketing, providing invaluable tips on strategic keyword selection and dispellin…
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From Rented Chairs to Salon Ownership: Lessons in Grit
1:12:43
1:12:43
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1:12:43Send us a text What happens when two friends decide to swap corporate suits for salon aprons? In this episode, we, Jodie Fielden and Adri Vaga, take you through our personal journey from the world of asset management to the heart of the beauty industry. Discover how dissatisfaction in a corporate job and an offhand suggestion from a partner during …
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Beyond the Shadows: How Life's Challenges Can Help Us Find Our Strength
1:05:55
1:05:55
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1:05:55Send us a text Join hosts Adrienne Varga and Jodie Fielden in another profound episode of "Beyond The Mirror." Episode 24, "Beyond the Shadows: How Life's Challenges Can Help Us Find Our Strength with Jodie Fielden," delves into the transformative power of overcoming personal and professional hurdles. 🌈 What We Cover: Early Struggles and Resilience…
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From Old Wartburgs to New Beginnings: A Candid Conversation with Adri and Jodie
49:40
49:40
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49:40Send us a text Imagine growing up behind the Iron Curtain with limited exposure to the outside world and turning those constraints into the fuel for your dreams. In this episode, Adri Varga and Jodie Fielden take you through a vivid journey of overcoming odds, starting with Audrey's unique upbringing in communist Hungary. Discover how community tie…
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Stop the Guesswork! How to Create Promotions that Deliver Real Results
45:31
45:31
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45:31Send us a text Discover effective client attraction Effective client attraction involves more than just running promotions; it requires a deep understanding of your target audience and their preferences. By focusing on attracting ideal clients through tailored promotions, you can optimize your marketing efforts and increase client retention. This t…
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Leveraging The Lull: 5 Top Tips to Go from Slow to Grow - Part 2
37:50
37:50
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37:50Send us a text Ever wondered how to fortify your beauty and wellness business against the ebb and flow of life's unpredictable tides? This episode is a treasure trove of savvy strategies to streamline your operations and bolster your business's resilience. We wrap up our five-part series with powerful insights on the vital role of systems—those gam…
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Leveraging The Lull: 5 Top Tips to Go from Slow to Grow - Part 1
40:24
40:24
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40:24Send us a text This episode is a must for salon owners, beauty industry entrepreneurs, Pilates studio owners, and wellness professionals seeking innovative ways to thrive during challenging economic times. If you're feeling the overwhelming pressure of a quiet business and the fear of losing clients during this economic downturn, then you are not a…
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Empowering Your Value: Overcome Impostor Pricing Syndrome
34:19
34:19
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34:19Send us a text Join your insightful hosts Adri Varga and Jodie Fielden in an empowering episode of 'Beyond The Mirror,' where they dive deep into the dreaded 'Impostor Pricing Syndrome' and how to conquer it in the hair, skin, beauty, and wellness industries. Get ready for a transformative session that could turn your passion into a sizable profit!…
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Decide to Thrive: Overcoming Indecision in the Salon and Studio
28:13
28:13
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28:13Send us a text If you're feeling stuck in indecision about making important business decisions, like changing your prices or seizing growth opportunities, then you are not alone! Many salon and studio owners find themselves on the fence, making excuses and procrastinating year after year, and it's holding them back from transformative growth and su…
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Conquering Change with Confidence: Elevating Your Beauty Business Through Fearless Pricing and Team Unity
40:18
40:18
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40:18Send us a text Does the fear of losing everything hold you back from transforming your business? Have you been told to just take the leap and make big changes, only to find that your team and clients resist, causing even more pain and confusion? If this sounds familiar, you're not alone. It's time to overcome the fear and confusion and learn how to…
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The Unexpected Truths: Being The Best Boss & Creating a Positive Culture
26:59
26:59
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26:59Send us a text Why Investing in Your Staff Pays Off for Salon Owners This episode is a juicy one where Adri and Jodie dive into the impact of being the best boss in your salon or studio. We realized that while it's obvious there are perks for employees when you're a great leader, what exactly is in it for you as a business owner? I'll give you the …
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Unlocking Leadership: How to Become the Boss Everyone WANTS to Work For
43:26
43:26
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43:26Send us a text Join Adrienne and Jodie as they dive into the world of salon and studio management, sharing invaluable insights to help you become the best boss in town. In this episode, they tackle a common struggle for business owners - staff retention. Uncover why your team may not be sticking around, even when you believe you're a great boss. Le…
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Reflecting Back to Move Forward: The Importance of Perspective and Gratitude
54:24
54:24
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54:24Send us a text Have you heard the myths that self-reflection is a waste of time, that perspective doesn't matter in the beauty industry, and that focusing on personal growth is a distraction from business success? The truth is that self-reflection and perspective are crucial for salon owners and beauty professionals to cultivate a positive mindset …
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Rise Above Guilt: Unlocking Profitability Through Smart Pricing Strategies
26:36
26:36
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26:36Send us a text If you're feeling the weight of guilt and imposter syndrome when it comes to pricing your services, then you are not alone! You may already be underpricing your offerings, hoping to attract more clients, only to find yourself struggling to make ends meet. Instead of feeling confident and profitable, you may be feeling undervalued and…
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Crack the Code: Understanding Your Client Types for Better Pricing Strategies in The Hair Beauty & Wellness Industry
54:52
54:52
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54:52Send us a text Does it sound familiar to struggle with retaining loyal clients in your salon and wellness business? Have you been told to simply offer discounts or promotions to attract more clients, only to find that it doesn't lead to long-term loyalty? The frustration of constantly seeking new clients and feeling undervalued by your current ones…
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The Pricing Dilemma: Strategies for Small Business Owners in Hair, Beauty and Wellness
44:26
44:26
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44:26Send us a text Does the struggle of pricing your beauty and wellness services sound familiar? Have you been advised to lower your prices to attract more clients, only to find that it devalues your expertise and leaves you feeling undervalued? If you're tired of feeling the pressure to lower your prices and still not attracting the right clients, it…
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From Emotional Pricing to Logic-based Profits: Transform Your Business
31:31
31:31
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31:31Send us a text Have you ever had a burning passion that drove you to start your own business? A fire that fueled your desire to make a difference in the lives of others? In this episode, you will be able to: Discover the key role mindset plays in pricing to unlock greater profitability and success. Learn how to create custom pricing strategies tail…
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Breaking Free from the Poverty Mindset: The Path to Success for Salon and Studio Owners
37:32
37:32
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37:32Send us a text Does this sound familiar? You have a passion for the beauty industry, but transitioning from a skilled professional to a successful business owner seems like an elusive dream. You've been told to simply work harder and longer hours, but despite your efforts, the results are not reflecting the hard work you're putting in. The pain of …
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Gaining Time and Freedom: Harnessing the Power of Systems in the Hair, Skin, Beauty, and Wellness Industries
30:36
30:36
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30:36Send us a text If you're feeling frustrated and overwhelmed by the lack of consistency and efficiency in your day-to-day operations, then you are not alone! Despite your best efforts, time seems to slip away as you struggle with manual scheduling, inventory management, and client communication. Instead of the streamlined and productive workflow you…
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Master Your Success: Unveiling the 7 Layers to Strategic Planning in Hair, Beauty, and Wellness
29:03
29:03
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29:03Send us a text From Business Owner to Industry Leader: Leveraging Your Expertise in Hair, Beauty, and Wellness Curious about how to take your hair, beauty, or wellness business to the next level? Join me, Adrienne Varga, in this enlightening episode as we discuss the art of leveraging your skills and strategically planning your next steps in the in…
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Mastering the Business Side: How Solid Foundations Lead to Triumph
28:24
28:24
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28:24Send us a text Does this sound familiar? As a salon or studio owner in the hair, skin, beauty, and wellness industries, you've probably been told that simply working hard and being passionate about your craft will guarantee success. But let's face it, that advice just isn't cutting it anymore. It's time to acknowledge the pain of constantly facing …
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From Planning to Success: Breaking Down Goals for Salon and Studio Owners
29:05
29:05
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29:05Send us a text Salon and studio owners face the ultimate irony as they strive to create beauty in their businesses, but are plagued by the challenges of hiring the wrong people, poor planning, and lack of effective leadership, prompting the host to share strategies for overcoming these hurdles and achieving success. Does this sound familiar? You've…
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Maintaining Boundaries & Comfort Zones: Lessons Learned from Running a Successful Business Part 2
40:52
40:52
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40:52Send us a text Personal Transformation: Stepping Out of Your Comfort Zone for Salon Success Are you familiar with these common myths in the salon and wellness industry? Myth #1: You have to constantly lower your prices to stay competitive. Myth #2: Offering a wide range of services will attract more customers. Myth #3: Hiring more staff leads to in…
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The Power of Communication: Lessons Learned from Running a Successful Business Part 1
39:26
39:26
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39:26Send us a text Does this sound familiar? You've been told to work harder and hustle more in order to grow your business. But despite all the effort you're putting in, you're not seeing the results you desire. The pain of working tirelessly without seeing the success you deserve can be discouraging. It's time to stop the ineffective action and disco…
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From Superficial to Success: The Pitfalls of an Image-Focused Business
28:44
28:44
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28:44Send us a text Salon and studio owners obsessed with their image discover the irony of their approach when they realize that building strong fundamentals is the key to long-term success, as hosts Adrienne Varga and Jodie Fielden guides them through self-reflection, strategic learning, and attracting the right clients to create an outstanding journe…
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From Friendship to Business Empire: The Inspiring Story of How We Became Founders of Focus
40:09
40:09
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40:09Send us a text Two best friends turned business partners embark on a journey from friendship to entrepreneurship, overcoming challenges and embracing change in the hair, beauty and wellness industry. Do you desire practical strategies for achieving business success in the hair, beauty and wellness industry? Are you searching for the solution that w…
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