A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in r ...
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Ali Haney Airbnb Host Podcasts

1
How You Know It’s Time To Hire A Cohost for Your Airbnb
25:58
25:58
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25:58How do you know that it’s time to hire a co-host for your rental? In today’s episode, I’m breaking down some of the most common signs that this might be the best decision for your property. Plus, questions to ask your potential co-host to make sure that they are the best fit for you, your property, and your guests. Time-stamps: Defining a “co-host”…
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A Birthday Episode With My Daughter, Huxley
15:10
15:10
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15:10Happy birthday to my daughter, Huxley! Today’s episode is part of a special family tradition of getting to be on the podcast for your birthday. Enjoy this short and sweet chat with Huxley all about her experiences at school, her dreams for the future, and her birthday plans! Time-stamps: Thoughts on school (1:33) Favorite classes, the state fair ar…
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Unreasonable Hospitality: Transforming Airbnb Rentals into Core Memories
27:37
27:37
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27:37believe hospitality is so much more than a transaction—it’s the heartbeat of creating unforgettable experiences. In today’s episode, I’m sharing the benefits of going above and beyond, as laid out in Will Guidara’s book Unreasonable Hospitality. I’m diving into how you can take the most impactful lessons from the book and apply them to your short-t…
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What makes an Airbnb that guests can’t wait to return to?In this episode, I’m sharing the exact habits and strategies I’ve used to consistently deliver five-star guest experiences and stand out in a competitive market. Time-stamps: Quick wins (0:45) Short-term rentals are not passive investments (3:20) Match expectations of what guests see on your …
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Happy birthday to my son, Jackson! Today’s episode is a special family tradition of getting to be on the podcast for your birthday. Enjoy this short and sweet talk all about his love for sharks, his Airbnb memories, and all of his favorites as he turns five. Time-stamps: Birthday party excitement (1:04) Jackson’s love for sharks and dinosaurs (1:26…
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Public Relations Strategy for Airbnb Owners with Holly Mitton
36:13
36:13
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36:13What can public relations do for your short-term rental? In today’s episode, I’m talking with Holly Mitton of Little Bird Boston, a marketing and PR agency. Holly shares the power of PR in the hospitality industry, plus steps you can take today to incorporate it into your Airbnb's marketing strategy.…
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Investment Property Red Flags: Why We Decided to Not Invest in a "Perfect" Airbnb Opportunity
21:57
21:57
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21:57Are you ignoring the red flags of a potential investment property? In today’s episode, I’m sharing a recent experience I had of discovering the perfect property for an Airbnb listing… until I took a closer look. I walk you through our due diligence process, the major issues we uncovered (spoiler alert: barking dogs and missing ovens), and why the n…
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Google Ads Strategy for Realtors with Jack Hepp of Industrious Marketing
34:28
34:28
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34:28Are Google Ads worth it for a local realtor? In today’s episode, I’m talking with Jack Hepp of Industrious Marketing about Google Ads strategy for realtors. We’re diving into what’s worth it, what to expect from your budget, and how to stand out with the help of your personal brand. Time-stamps: Meet Jack (1:06) How Industrious Marketing got starte…
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Branding a Smoky Mountains Airbnb into a Love Story Destination [Tennessee, Together Case Study]
26:00
26:00
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26:00Is your Airbnb property living up to its potential? In today’s episode, I’m taking you step-by-step through the process of branding for the Tennessee, Together cabin in Pigeon Forge, TN, an Airbnb for unplugging. I’ll be sharing how together with the short-term rental property owner and interior design team, I took the property’s biggest drawback a…
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Today’s episode is a special one. It’s a birthday interview with my youngest son, Emerson! Enjoy this short and sweet talk all about his third birthday plans, Jeep obsession, and being the baby in our family. Time-stamps: Get to know Emerson (1:00) Birthday party plans (1:22) What Emerson hopes to get as a birthday gift (2:37) What Emerson wants to…
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Feel like you just can’t do it all when it comes to your marketing? In today’s episode, I’m talking about the number one thing that you can focus on to keep up with the rapidly changing digital landscape: keyword research. Time-stamps: The one next best step (1:22) Why keyword research is crucial (2:34) Understanding keywords (3:13) Actionable tips…
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Bippity, Boppity, Booked: Using Disney Magic To Book Your Short-Term Rental Property with Vance Morris
35:25
35:25
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35:25How can you charm your short-term rental guests into booking again? In today’s episode, I’m talking with former Disney executive and current business owner Vance Morris about applying the magic of Disney theme parks to your client experience. Learn how to systematize the small details, create a consistent elevated experience, and have your Airbnb g…
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How I’ve Earned A Perfect 5-Star Rating On My Airbnb Rental Property
18:54
18:54
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18:54Is your Airbnb property rated 5 stars? In today’s episode, I’m sharing the importance of 5-star reviews for your short-term rental, and why they’re not just important on the rental sites. I’m diving into how to ask for 5-star reviews and what to do once the reviews start pouring in. Time-stamps: Why you need to ask for 5-star reviews (1:30) How to …
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Google Ads: An Inside Look Into Best Strategies For Success with Glenneth Reed
30:25
30:25
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30:25Are you an entrepreneur wondering if you should put time and effort into Google Ads? In today’s episode, I’m talking with SEO and Google Ads expert Glenneth Reed. Glenneth shares her reasoning on whether or not Google Ads are worth it for entrepreneurs, plus how to make the most of your time and budget if you do decide to invest. Time-stamps: Meet …
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The Dirtiest F-Word In Business: Highlighting My Failures As An Entrepreneur
31:46
31:46
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31:46Are you scared to fail? In today’s episode, I’m getting real with you and unpacking my business failures. Plus, I’m sharing some insight gained from my recent experience at the Sand In My Boots music festival, where acts shared their own stories from before they found success. Time-stamps: Sand In My Boots Music Festival (2:57) “This is the song th…
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How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ
42:13
42:13
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42:13What if you could optimize your rental property with just the push of a button? In today’s episode, I’m talking with Matt Sanderson, co-founder of strIQ. We’re diving into how strIQ can help you acquire and optimize your rentals, plus Matt’s own experience with becoming a short-term rental owner and investor. Time-stamps: Meet Matt Sanderson (3:06)…
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From Wedding Venue Dreams to Airbnb Success: Our Kentucky Property Pivot
26:03
26:03
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26:03What do you do when your dream property faces 18 zoning restrictions? You pivot. In this episode, I take you behind the scenes of our Kentucky property—originally intended to be a luxury wedding venue and now a thriving short-term rental on the Bourbon Trail. From unexpected zoning drama to interior design choices that tell a brand story, this one’…
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SEO for Realtors and Rental Owners: How to Get Found on Google with Eden Sloboth
31:42
31:42
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31:42Want to rank higher on Google without drowning in jargon? This week’s episode is for you. I sat down with Eden from Maven Made Copy—an expert in SEO and blog content strategy—to break down exactly how small businesses, especially those in real estate and short-term rentals, can boost their visibility online. We dive into why search engine optimizat…
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Converting Our Starter Home Into a Successful Airbnb
22:30
22:30
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22:30What was it like to become a short-term rental host? In today’s episode, I’m sharing my personal story of converting our former home into a long-term rental and eventually an Airbnb. I’m sharing the horrible conditions of the property after a long-term rental, plus how to successful convert your home into an Airbnb. Time-stamps: Our history in the …
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Serving Over Selling will Perfect Your Sales Conversion with Gwen Tinsley
37:30
37:30
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37:30Are you confident in your sales process? In today’s episode, I’m chatting with my new sales coach, Gwen Tinsley. We’re diving into each step of the sales conversation, plus how to focus on serving over selling. Time-stamps: Meet Gwen Tinsley of Grit and Tenacity (1:36) What holds you back from selling confidently (7:46) Learning to sell based on se…
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Airbnb Social Media Marketing: Does My Short-Term Rental Need a Social Media Account?
22:25
22:25
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22:25Let’s talk truth about social media and short-term rentals: is Instagram a brilliant brand builder or just more busy work? In this episode, I unpack the truth behind airbnb social media marketing and how to evaluate whether building a social presence is worth it for your Airbnb property, based on your long-term goals. I share personal lessons from …
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Building a Brand That Challenges the Healthcare System with Lori Webb and Emily Albers
45:26
45:26
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45:26Want an inside look at bringing a business to life? In today’s episode, I’m chatting with my clients Lori Webb and Emily Albers about our experience launching their brand new wellness studio, Health House. They share the journey behind the business, plus what it has been like to bring the vision to life through digital marketing. Time-stamps: Lori’…
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Why Morgan Wallen’s Brand Works—and What Small Biz Owners Can Learn
33:41
33:41
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33:41What business lessons can you learn from Morgan Wallen? In today’s episode, Ali shares some thoughts on one of her all-time favorite music artists and what marketing strategies you can take from his career. Time-stamps: My personal connection to Morgan Wallen’s music (1:10) A little background on Morgan Wallen (10:52) Releasing an immense amount of…
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Business Systems for a Short-Term Rental with Kassie Layne
38:38
38:38
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38:38What does the systems side of your short-term rental business look like? In today’s episode, I’m interviewing online business manager Kassie Layne all about the systems behind a successful rental. She’s sharing key tips for guest communication before, during, and after the stay, plus steps to take on the back-end to manage your rentals smoothly . T…
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Owning Airbnb Rentals as a Couple: The Airbnb Rental Diaries
37:10
37:10
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37:10Are you curious about what it’s like to own short-term and Airbnb rentals with your partner? In today’s episode, Ali chats with her husband Caleb about their best Airbnb renter stories, short-term rental experiences, and Caleb’s upcoming birthday plans. Time-stamps: Caleb’s favorite birthday memories (1:36) What Caleb says Ali does for work (4:06) …
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Interior Design Solutions for Short-Term Rental Owners with Morgan Wise
39:55
39:55
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39:55Do you know the value of interior design for your short-term rental? In today’s episode, Ali chats with designer Morgan Wise of Morgan Kay Interiors. Morgan shares her advice for rental owners who are looking to make the best impression of their space, balance functionality and aesthetic, and keep up with design trends while on a budget. Time-stamp…
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Post Malone’s Country Pivot Is a Masterclass in Marketing
19:01
19:01
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19:01What can you learn about marketing from Post Malone? In today’s episode, Ali shares about Post, one of her favorite music artists, and his transition into the country music genre. Plus, she shares how his recent release strategy exemplifies some top marketing hacks for entrepreneurs. Time-stamps: Background on Post Malone (1:05) Releasing three sin…
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How Intentional Brand Photos Can Instantly Elevate Your Business with Hannah Merideth of Pilates Barre Lex
45:36
45:36
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45:36How crucial is brand photography when it comes to the success of your business? In today’s episode, Ali chats with owner of Pilates Barre Lex, Hannah Merideth. Hannah shares the power of brand photography and the impact it has had on establishing her business. Time-stamps: Meet Hannah and hear the story behind Pilates Bar Lex (1:47) Investing in br…
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Defining Your Unique Value Proposition to Stand Out in Your Market
16:47
16:47
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16:47Do you know your unique value proposition (UVP)? In this episode, Ali discusses one of the most commonly overlooked parts of brand strategy! Time-stamps: Defining UVP (1:23) UVPs for realtors (2:37) Why I don’t ask my clients for their UVP (3:30) UVP examples from my clients (5:07) Brand Strategy Framework (8:17) Finding your own UVP (11:25) Mentio…
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Working With Influencers to Market Your Airbnb or Short-Term Rental with Kelly Cain [Airbnb Social Media Marketing]
35:13
35:13
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35:13Have you ever considered influencer marketing as a way to promote your rental? In today’s episode, Ali chats with content creator Kelly Cain about how short-term rental owners can make the most of influencer partnerships and airbnb social media marketing. Kelly is a Raleigh-based content creator and marketing strategist passionate about helping sma…
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Level Up Your Listing: From Setbacks to Success in Real Estate
53:16
53:16
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53:16Curious about Ali’s business perspective? In this episode, she discusses her recent experience at the Level Up Your Listing Summit, plus her takeaways and perspective shifts. She also shares her hopes for 2025 and beyond. Time-stamps: Embodying confidence and being bold (4:53) Success is a poor teacher (18:37) Power Hour (26:34) It’s not just about…
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Taking the DIY Approach for Your Branding with Kristina Bleiler
34:18
34:18
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34:18Ready to level up your brand? In this episode, Ali chats with brand designer Kristina Bleiler of Gem Creative about her best advice for branding as a DIYer. Time-stamps: Get to know Kristina (1:30) Taking the leap into entrepreneurship (3:04) Finding the hidden gems in your brand (4:53) DIYing your creative direction (7:48) Building a brand as a sh…
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How Real Estate Agents Can Use AI as a Marketing Assistant
22:34
22:34
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22:34How can you make the most out of AI technology as a realtor? In today’s episode, Ali shares how to use AI like your very own personal marketing assistant. She shares a few suggestions on strategies for using AI plus which specific questions to ask in order to get the best results. Time-stamps: ChatGPT and Gemini (2:34) Using AI as your marketing as…
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Creating a Brand that Your People are Dying to Buy From with Victoria of BrandWell Designs
36:03
36:03
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36:03Is your brand connecting with your ideal client? In today’s episode, Ali talks with Victoria, owner of BrandWell Designs, about building your strongest brand. Listen in as we discuss niching down, maintaining a client-focused sales process, and how Brandwell's tailored systems and personal touch have set them apart in a crowded market. Victoria is …
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Why Your Real Estate Business Needs to Utilize Email Marketing
28:21
28:21
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28:21Ready to level up your email marketing strategy? In today’s episode, I’m sharing why I love Flodesk as an email marketing platform and some of my top tips for realtors and short-term rental owners looking to up their email marketing game. Time-stamps: Is email marketing dead? (1:30) A personal Flodesk story (3:06) Professional designs and customiza…
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Crafting Strong Brands in a Crowded Market with Real Estate Agent Georgia Donovan
58:16
58:16
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58:16Want an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and marketing. Time-stamps: Get to know Georgia (1:39) Transitions in brokerage (3:13) Rebranding Brand & Market (4:32) The most common mistakes that realtors make (10:26) Defining your ideal client (16:37)…
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Let's Play The Newlywed Game with Your Brand!
15:40
15:40
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15:40What if your brand was your romantic partner? In this episode, Ali hosts The Newlywed Game and is diving in to see how connected you are with your brand. Let’s see how well you really know the heart of your business! Time-stamps: The newlywed game (1:12) Getting back to the basics (2:13) Brand values and identity (5:14) Examining your client experi…
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Building a Standout Personal Brand with Izzy Waite
32:05
32:05
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32:05Are you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your brand. Time-stamps: Get to know Izzy (0:52) Embracing personal branding (2:09) Defining personal branding (3:56) Creating a brand story (5:06) Defining your unique value proposition (8:24) Designing fo…
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Crafting a Powerful Client Experience for Your Brand
24:02
24:02
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24:02Are you overlooking the importance of the client experience? In this episode, Ali dives into how it can change the game in your brand’s success. Time-stamps: The stages of the client experience (2:13) The impact of your client experience on your brand (7:36) The Brand Strategy Framework (12:44) How to improve your client experience (14:03) Mentione…
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The Anti-Trends Report to Making Marketing Easier for Your Business
27:40
27:40
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27:40What marketing trends are you taking into 2025? In this episode, Ali shares her anti-trend thoughts and what strategies she is hoping to see stay in the past. Listen in for her insights on automation bots, AI marketing copy, plus tips for your messaging. Time-stamps: Automation bots (2:09) Being on every single platform (8:05) Keep the authenticity…
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Introducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned. Time-stamps: My history in business (3:49) Identifying my new ideal client (8:2…
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ESC Conference 2025: Return to the Bungalou
43:34
43:34
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43:34Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A panel session, all offering practical guidance on topics like marketing, systems, and finance. Alongside learning…
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Real Life Stories from an Airbnb Superhost
39:12
39:12
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39:12We never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you. But here we are, almost five years into being Airbnb Superhosts in THREE different states (North Carolina, Kentucky, and Virginia). On this episode, I share the story of how that came to be when it was so…
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ESC Impact Weekly: Subscription Newsletter for Scaling Female Entrepreneurs
17:58
17:58
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17:58**Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!** Teaming up under ESC Events, Kassie and Ali are excited to dis…
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Leveraging AI for Small Business Success: ChatGPT, Gemini, and More
24:18
24:18
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24:18In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO. Main Points: ChatGPT: Easy-to-use AI for brainstorming, target audience research,…
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Brand Analysis for Created Colorful - Service Providers, This One is for You!
25:45
25:45
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25:45Created Colorful is a small business that has changed Ali's life. Lindsey, the founder, has inspired Ali not only with the virtual color analysis she received that made Ali feel like herself again after battling postpartum depression, but also because of her incredible business model and business development acumen. After discussing her experience …
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How to Build Your Personal Brand and Become a Thought Leader
32:47
32:47
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32:47Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success. Key Takeaways: Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influe…
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Brand Strategy through the Eyes of a 5-Year-Old
22:41
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22:41Ali brings on a very special guest to today's podcast - her daughter, Huxley! They talk about: What mommy does for work A few of Huxley's favorite things (including making her brothers laugh!) Huxley's dream job when she grows up Some of their earliest memories Ali's favorite part of this episode was learning something new about her daughter! Tune …
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Thinking About Hiring? Insights from Dan Martell's "Buy Back Your Time"
26:52
26:52
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26:52In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book. Key Strategies: The DRIP Matrix: Delegation, Replacement, Investment, Production Time…
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Creative Content Creation: Social Media Strategies for Content Droughts
36:10
36:10
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36:10In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods. Key Tak…
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