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Welcome to Activating Sustainability, the podcast by Anthesis Group, where we explore the critical challenges and opportunities shaping the future of sustainable business. Join industry leaders, experts, and changemakers as we uncover the latest trends, innovative strategies, and real-world solutions for accelerating the transition to a more sustainable world. From climate action and circular economy to ESG reporting and sustainable supply chains, we dive deep into the issues that matter—hel ...
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Purposing

Given Agency

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Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernis ...
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Our cities have been built around the automobile. So how do we reclaim our streets to promote modes of transport that benefit both people and the environment? This week, Becky speaks to Will Butler Adams, CEO at Brompton. The company has inspired a whole new category within the bike industry and has become a force for positive change in urban mobil…
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In this JUST IN episode of our Activating Sustainability series, our host Chris Peterson is joined by Anthesis Associate Directors Brett Trainor and Sandrine Le Biavant to discuss the EU’s recently published Omnibus regulation, which has significant implications for CSRD, the EU taxonomy, and CSDDD.By Anthesis Group
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As we celebrate International Women’s Day this special episode highlights the critical role women play in shaping the future of sustainability. Our host, Chris Peterson, is joined by Anthesis colleagues Amrit Kaur Bassi, Emily Bartlett, Eulalia Miralles Sabadell, and Annabelle Stamm.By Anthesis Group
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At this time of year, around one in ten of your workforce is looking for new jobs. And nearly half of employees are considering leaving their job due to employers failing to live up to their stated values and purpose. So what does it take to have a good business culture, and what role does purpose have in creating the culture that attracts - and re…
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Speakers Annabelle Stamm – North America Regional LeadChris Peterson – Director, North America Mentioned Links Sustainability continues to evolve at a rapid pace – regulatory changes, market expectations, and global treaties will make 2025 a pivotal year for organisations across industries. In this episode of our Activating Sustainability series, o…
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Speakers Chris Peterson – DirectorBianca Nijhof – Global Lead for Nature GrowthBetsy Hickman – Nature Lead for the Americas Related Topics Mentioned Resources In this episode of our Activating Sustainability series, our host Chris Peterson is joined by Anthesis colleagues Bianca Nijhof, Global Lead for Nature Growth, and Betsy Hickman, Nature Lead …
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Less than 10% of all motorsports participation is female. And low statistics like this transcend across the sporting world compared to male athletes. With so many myths, stigmas and systemic barriers, how do you break the glass ceiling and allow these champions to take the wheel? Today, Becky is joined with Ali Donnelly, CEO of More Than Equal, the…
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Having the right global purpose strategy to create change is essential. But how do you make sure it also has local impact? Today, Becky is joined by Alma Alejandro, Marketing Director for Global Intimate Health and Wellness Brands at Kimberley Clark. In this conversation, we'll be exploring how to drive global impact with the right global purpose s…
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This episode is a Climate Week special, in which we’ll be getting an insider’s view of New York Climate Week - the people there, the key events, trends and topics. This year’s theme is ‘It’s Time‘, emphasises the urgency of climate action and spotlight businesses, organisations, and governments already driving momentum and breaking down barriers to…
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Speakers Chris Peterson – DirectorPeter Slorach – Principal ConsultantAnna Brockhaus – Associate Director Related Topics In this episode of our Activating Sustainability series, our host Chris Peterson is joined by Anthesis Principal Consultant Peter Slorach and Associate Director Anna Brockhouse to explore life cycle assessments (LCAs). The conver…
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Family-owned businesses are truly unique, serving as the embodiment of tradition, community, and legacy. But how do these qualities shape their sense of purpose? More importantly, can the core values that define family businesses be infused throughout an entire organisation, driving culture and long-term success? Today, Becky is joined by Steve Bee…
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Creative expression brings joy, purpose, and meaning to human lives. More than that, it is the definition of the possible, the desirable and the tactical. But can the next generation actually use the arts to tackle climate change and help to build more equitable prosperity? Today, Becky is joined by Polly Mackenzie, Chief Social Purpose Officer at …
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Speakers Debbie Hitchen – EMEA Lead for Sustainable Products, Packaging & CircularityAfsaneh Nabifar – Head of Global Advocacy and Sustainability for Biopolymers, BASFMaria Holopainen – Business Lead on Circular Economy, Stora Enso Related Topics In this episode of our Activating Sustainability series, our host Debbie Hitchen is joined by guests Af…
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Corporate reputation is more important than ever. Potential customers are not only looking at the services an organisation provides, but its public visual identity and how it makes a difference to society. But how do you build authentic corporate reputation through purpose and, in turn, create value? Today, Becky is joined by Claire Hawkins, Direct…
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Having purpose at the heart of your business is essential for meaningful brand impact. It’s also essential that your purpose is understood by all areas of your organisation. But with growth, unpredictable change and societal shifts, can your purpose become irrelevant? Was it clear enough to begin with? And how do you know when it’s time to change y…
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The idea of brand purpose is pretty contested within marketing. Critics are claiming that we’ve reached ‘peak purpose’ and are calling for people in advertising to stop trying to save the world and get back to selling stuff. But is this true, or have we actually reached another level of maturity when it comes to purpose? With consumers more switche…
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This year, many businesses are finding it tougher than ever. So wouldn’t it be easier to put purpose and sustainability on the back burner? At least until it feels like there’s less of a trade off with profit… What if I told you that despite the current economic climate, some of the world’s leading organisations are taking an entirely different app…
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In this episode of our Activating Sustainability series, our host Chris Peterson is joined by Chief Digital Officer Dr Richard Peagam, Director and Service Line lead, Marc Peters and Technical Director Chris Shaw to discuss current trends and challenges in the regulatory space, and how digital solutions are playing a key role in meeting mandatory r…
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In this JUST IN episode of our Activating Sustainability series, our host Chris Peterson is joined by Hope Bristow, Principal Consultant and Forest Positive Lead, and Jason Pearson, Executive Director of Global Advisory Business, to discuss the themes, emerging topics, and actions from GreenBiz24 which took place February 12-14th in Pheonix Arizona…
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Home Activating Sustainability | Ep 42: CBAM (Carbon Border Adjustment Mechanism Regulation) In this JUST IN episode of our Activating Sustainability series, our host Chris Peterson is joined by Victoria Evans, Director, and Kim van Boden, Principal Consultant, to discuss the recent California climate bills that Governor Newsom signed into law on O…
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In this Wise Women in Waste episode, our hosts Claudia Amos and Debbie Hitchen are joined by Lisa Neuberger Fernandez, Global Head of Sustainability and Ecosystems at 374Water. This episode explores why PFAS and so called ‘forever chemicals’ is an significant issue in the US and Europe and they discuss the inspiration for Lisa’s co-authored book, ‘…
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This podcast introduces Infinite Sustainable Packaging, a unique end-to-end solution for sustainable packaging design. Host Dean Sanders is joined by Anthesis’ Debbie Hitchen, Director for Sustainable Products, Circularity and Chemistry, and Mike Webster, Director of 3D Structure & Experience at 1HQ, to hear about how the new partnership came about…
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The science on climate change is clear: the planet is heating at an alarming rate. We’re already at risk of breaching the limits set in the 2015 Paris Agreement. Rapid action is needed to ensure net zero pledges are kept and sustainable practices are implemented across business. No amount of disclosure or engagement will correct the course we’re on…
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The power to drive real change comes when every single person in the business feels that they are extended members of the advocacy team - but what are the principles that underpin a credible and impactful advocacy strategy? Today, Becky Willan is joined by Char Love, Global Director of Advocacy at Natura&Co, whose subsidiary brands include Avon and…
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In this Activating Sustainability episode, our host Chris Peterson is joined by Stuart McLachlan, Founder & CEO, and Dean Sanders, Director, to discuss their recently published book: The Adventure of Sustainable Performance: Beyond ESG Compliance to Leadership in the New Era.By Anthesis Group
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If businesses want to achieve anything more than incremental change which reinforces that system, we need a new way of operating. It’s true that the world is messy and complicated, but if we’re serious about delivering purpose and driving environmental and social change, we need to rewire the system around us so that we can all thrive in the future…
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We need businesses and brands to have a tangible, positive impact on the world. Employees, customers and consumers expect it; they want to see the companies they work for and shop from take a stand on the issues they care about. But when those issues are complex and at times polarising, how does a business take action credibly and consistently, whe…
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