All of us are clueless at one time or another. Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing. It's also for those who feel like they've still got something to learn.
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Benchmark Email Podcasts
Welcome to the Heart of Business brought to you by Benchmark. It's the business podcast that won't make you flatline, where we discuss what pumps life into your company.
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A daily, 5-10 minute, podcast where we talk about risk and investing. Find out more at mattcorc.com or shoot me an email at [email protected]. I would love to hear any feedback, including topic suggestions and insurance questions. If you would like to join me on an episode, send me an email.
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Market Guide is a syndicated business and financial radio programme, produced weekly by SIRBONG COMMUNICATIONS – a mass media consultancy firm, with services cutting across advertising, marketing, broadcasting, publishing and public relations. Market Guide is aired on many radio stations in Nigeria. Join us on Sundays via https://www.buzzsprout.com/2054043 or via various streaming platforms like Spotify. For enquiries – including advert placement, partnership or sponsorship, call or send a W ...
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Welcome to ’Innovation Unleashed,’ Listrak’s official podcast diving into cutting-edge marketing technology. Hosted by industry experts and thought leaders, each episode takes you on a journey through the intricate landscape of email, SMS, push, and Identity Resolution—all seamlessly integrated into a unified platform. From personalized messaging to data-driven insights, discover how Listrak helps you exceed goals and stay ahead of the competition. Tune in to gain a deeper understanding of t ...
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MARKET GUIDE SUNDAY, 19TH OCTOBER, 2025 - BUSINESS PROGRAMME: LIST OF NIGERIAN COMPANIES THAT PAID DIVIDENDS TO SHAREHOLDERS
9:06
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9:06Welcome to this week’s edition of Market Guide. Market Guide is a syndicated business and financial radio programme, aired every Sunday in Nigeria. We discuss everything business and finance, including activities in the stocks, currencies and commodities markets. There is always a gift to be won by simply answering a question, but you must listen t…
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SUNDAY, 5TH OCTOBER, 2025 - BUSINESS PROGRAMME: NIGERIA’S NON-OIL REVENUE HIT N3.65 TRILLION IN SEPTEMBER
11:07
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11:07Welcome to this week’s edition of Market Guide. Market Guide is a syndicated business and financial radio programme, aired every Sunday in Nigeria. We discuss everything business and finance, including activities in the stocks, currencies and commodities markets. There is always a gift to be won by simply answering a question, but you must listen t…
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SUNDAY, 28TH SEPTEMBER, 2025 - BUSINESS PROGRAMME: BENCHMARK EXPLAINED; STOCKS, CURRENCIES AND COMMODITIES TRADING NEWS, ETC.
10:54
10:54
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10:54Welcome to this week’s edition of Market Guide. Market Guide is a syndicated business and financial radio programme, aired every Sunday in Nigeria. We discuss everything business and finance, including activities in the stocks, currencies and commodities markets. There is always a gift to be won by simply answering a question, but you must listen t…
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Omnichannel Is Back: DTC Goes IRL, SMS Takes Off & Fashion's Holiday Playbook
47:27
47:27
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47:27In this episode of Listrak’s Innovation Unleashed, host Jamie Elden reunites with Allie Naughton, Head of Client Strategy, to dig into what’s fueling fashion’s momentum in H2 across prestige and luxury. From DTC darlings opening boutiques to the surge in SMS and the rise of value-driven fashion, it’s a pragmatic roadmap to finish 2025 strong. Why o…
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SUNDAY, 14TH SEPTEMBER, 2025 - BUSINESS PROGRAMME: MUTUAL FUND EXPLAINED; STOCKS, CURRENCIES AND COMMODITIES TRADING NEWS, ETC.
9:57
9:57
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9:57Welcome to this week’s edition of Market Guide. Market Guide is a syndicated business and financial radio programme, aired every Sunday in Nigeria. We discuss everything business and finance, including activities in the stocks, currencies and commodities markets. There is always a gift to be won by simply answering a question, but you must listen t…
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2025 Retail Outlook: AI, Loyalty, Mobile Growth & TikTok Shop Disruption | Listrak H2 Report Breakdown
50:36
50:36
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50:36In this episode of Listrak’s Innovation Unleashed, host Jamie Elden sits down with Allie Naughton, Head of Client Strategy, to unpack key findings from the new half-year report. From the explosion of TikTok Shop and experiential loyalty programs to mobile’s dominance and the shifting role of AI in personalization and predictive marketing - this is …
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Data Signals: A Deep Dive into Listrak’s 2025 Cross-Channel Benchmark Report
21:32
21:32
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21:32In this episode, we take a deep dive into Listrak’s 2025 Cross-Channel Benchmark Report, providing expert analysis of the data and the insights behind it. Jake and Allie discuss trends in send volume, channel performance, and campaign successes, highlighting how these factors are driving smarter engagement, revenue, and loyalty. They also reveal in…
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Navigating 2025: Consumer Trends, Loyalty Evolution, and Omnichannel Innovation
19:35
19:35
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19:35In the first episode of Listrak’s Innovation Unleashed for 2025, Jake and Allie break down the key insights from Listrak’s latest client survey and share predictions for the year ahead. They discuss how brands are adapting to evolving consumer behavior, the shift toward hyper-personalized marketing strategies, and the transformation of loyalty prog…
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2024 BFCM Holiday Recap: Performance – Tidbits – Trends – Predictions
27:07
27:07
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27:07Listrak’s own Jake Pasini and Allie Naughton dive into “The Cyber Five” performance as reported from Listrak’s platform data to uncover key insights and trends. Hear performance highlights such as revenue trends, channel performance, and vertical-specific growth. How advanced AI enhanced the customer experience, and boosted conversions and revenue …
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Partner Spotlight with Ross Kramer, Listrak CEO & Allan Levy, Alchemy Worx CEO
30:26
30:26
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30:26In this edition of Innovation Unleashed, Listrak’s CEO, Ross Kramer, and Alchemy Worx CEO, Allan Levy, dive deep into the future of cross-channel digital marketing, emphasizing the power of testing, data unification, and segmentation. Allan shares insights on how his agency optimizes customer engagement through tailored email and SMS strategies, an…
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Partner Spotlight with Ross Kramer, Listrak CEO & Jake Schmidt, Structured CEO
15:51
15:51
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15:51In this episode of Innovation Unleashed, Listrak CEO Ross Kramer and Jake Schmidt, CEO of Structured Agency, explore the evolving ecommerce landscape, from iOS updates to the rise of TikTok’s organic reach. They discuss key topics such as how brands can optimize email deliverability, leveraging Listrak’s tools for personalized marketing, and tappin…
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Fireside Chat with Ross Kramer, Listrak CEO & Jamie Elden, Listrak CRO
21:42
21:42
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21:42Join us for a special edition podcast featuring a fireside chat with Ross Kramer, CEO and founder of Listrak, and Jamie Elden, Listrak's CRO. In this engaging interview, they explore Listrak's nearly 24-year journey to becoming one of America's leading Marcom companies. Discover insights into Listrak's innovative approach to email, SMS, and push no…
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Special Edition: Turbocharge Growth with Listrak’s GXP Unleashed
17:22
17:22
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17:22Join us for an exciting dive into the latest innovations from the Listrak Growth Xcelerator Platform (GXP). Discover how GXP is revolutionizing customer engagement and revenue growth with cutting-edge strategies and tactics. From a 5-7X increase in triggered revenue to over 100% subscriber growth, see how our innovative pop-ups, personalized websit…
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Partner Spotlight: Listrak + Extole Unleashed!
23:42
23:42
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23:42In this episode of Listrak's "Innovations Unleashed," we dive deep into the world of loyalty and referral marketing with Vince Riggio, Director of Partnerships at Extole. Vince shares his insights from over a decade in the industry, discussing strategies to drive customer acquisition and maximize lifetime value. Learn how Extole's approach helps re…
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Client Spotlight: Listrak + Hat Club Unleashed!
35:25
35:25
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35:25In the latest episode of Listrak’s Innovation Unleashed, Jason Edwards, Head of Marketing & eComm at the Hat Club, reveals how they've capitalized on Listrak's platform to double their revenue from email campaigns and nearly triple revenue from automations in just one year. With a commitment to self-expression and a deep appreciation for headwear a…
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Client Spotlight: Listrak + Movado Unleashed!
30:26
30:26
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30:26Tune in for an engaging interview with Margot Grinberg, President of the Movado Brand and SVP of Ecomm for the Movado Group. Discover how Movado leverages data-driven strategies, personalized marketing, and a multi-channel approach to engage diverse consumer segments across its portfolio of brands. From luxury timepieces to cutting-edge designs, di…
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Shopify + Listrak + The Maze Group Unleashed!
23:55
23:55
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23:55Nick Thomson, Head of Partnerships at The Maze Group, joins Leah Beitler, VP of Partnerships & Ecosystem at Listrak, to explore the evolving landscape of e-commerce, with a focus on Shopify. They examine innovations such as Shopify's Extensibility, highlighting its advantages such as improved security, speed, and effortless integration of additiona…
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Listrak's Cross-Channel Benchmarks Unleashed & Shoptalk Anticipation
27:15
27:15
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27:15Listrak's Cross-Channel Benchmarks have dropped! Hear our experts discuss the report – revealing insights, opportunities, and trends to watch to shape your strategy in 2024. Plus, Listrak’s gearing up for #Shoptalk2024 and discussing expectations for the event, including the omnipresence of AI.By Listrak
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Join us for a special episode as Listrak CEO, Ross Kramer, unveils LISTRAK NEXT – a sneak peek into the next-gen Listrak platform and its transformative roadmap.By Listrak
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A quick ‘Cyber 5’ performance review, including SMS record breaking holiday success. What’s to come with our next-gen platform and how it will empower you: Behavioral Campaigns; Shopify+ enhanced integration; The future of Push NotificationsBy Listrak
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Segmentation and Targeting is Unleashed: Sneak a peek at the next-gen Listrak platform - Build and use segments for all your channels in a single platform - See the updates to Buyer Preference, Contact Behavior, and Product Behaviors - Plus Unified Contacts and Segment ManagementBy Listrak
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A lively discussion about: The terms CDP, CRM, and marketing platform – Why data silos are bad – Right message, right time, right channel – How marketers can stress less – And MOREBy Listrak
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We chat with former RuPaul's Drag Race contestant and all around Drag Queen extraordinaire Miz Cracker. She tells us about how she got her start with drag, being on the show, building a brand and so. much. more.By Benchmark
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We first crossed paths with Michael Barber during not one, but two, sessions and workshops he led at Digital Summit Los Angeles. There, we saw him host a four-hour workshop on email marketing that kept us riveted and again for a workshop on marketing lessons from his mum. We enjoyed him so much we asked for more and invited him to be our guest on t…
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We love a good story here on the Heart Of Business and Vaibhav Namburi is no difference. He left India for his education and found a career, starting a company, Five 2 One, dedicated to helping people make their dreams come true by creating apps and AI for businesses across the globe. They've even worked with the UN! This episode is packed with les…
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We Hosted Rodney Couch the CEO & Founder of Preferred Hospitality, Inc.
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25:07
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25:07Rodney Couch doesn't just have the typical story of going from the dishwasher in a restaurant to running the whole place. He worked his way from the ground up and found a way to do things differently in the service industry. Now, with transparency on their side, his company Provider is disrupting the contract foodservice industry.…
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Where does the market go from here? Will retail investors sell?
9:21
9:21
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9:21We talk about the recent market turmoil and how that will impact investor actions. Will investors stick to their guns or succumb and sell if the market continues to sell off. A few comments on Medtronic’s settlement and how insurance could have been implemented to reduce the financial burden for Medtronic.…
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Seize Opportunities for Email Marketing: Holiday Email Marketing & Promos
7:43
7:43
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7:43Holidays are an excellent time to seize an opportunity for email marketing. Black Friday and Cyber Monday, Christmas, Channukah, New Years, Valentine's Day and every other holiday give you an excuse to be in your subscribers' inbox. Your competitors will be there and you should be too.By [email protected]
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One of the biggest advantages of email marketing is how timely it can be. You can create an email campaign quickly when there is a conversation taking place in the zeitgeist. Listen to learn how you can put this strategy to use!By [email protected]
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Understand Your Reports: Track and Learn Subscriber Behavior
6:36
6:36
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6:36Your email reports are an insight into the minds of your subscribers. It gives you invaluable information that is many times more honest than if you were to ask them a question. You can take the information from your reports and improve each next email campaign you send.By [email protected]
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GE has seen its market cap decrease by over $200B since 2016 and it now trades at around $8. Is this the correct value or should it be higher or perhaps lower?
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Understand Your Reports: Unsubscribes and Abuse
7:12
7:12
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7:12This sounds like it would be a scary topic, but it's a normal part of the email marketing experience. Learning how to manage unsubscribes and avoid abuse complaints will help you reduce list churn and grow your list more quickly.By [email protected]
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One of the age-old questions with email marketing is "when is the best time to send an email?" Your email reports can help you with this information. You can see when your subscribers are opening your email campaigns.By [email protected]
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We changed our name and Amazon announced their new locations!
10:31
10:31
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10:31Why we changed our name to the MattCorc Podcast. Who is taking the most risk with the Amazon headquarters, Amazon or the local/state government? What is Waymo? The first autonomous ride hailing service is getting ready to launch in Arizona.
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Paying attention to what is happening after you hit send is an important part of email marketing. Click-through rate tells you if the content in your email is compelling enough to get them to go to your website and buy something.By [email protected]
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Your email reports show what is (and isn't) working in your email campaigns. Open rates can show you if your Subject Line and From Name are working, as well as if your content is good.By [email protected]
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Moderna plans the biggest biotech IPO ever and we learn more about Amarin’s clinical study. Was mineral oil the best choice of placebo? Lessons we can learn from Amarin about D&O insurance.
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Free Resources for Feedback: Case Studies, Support Documentation Published By Your ESP
6:00
6:00
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6:00These last two topics round out our focus on free resources for feedback. Listen and find out how you can use case studies and support documentation to attain better feedback on your customers and subscribers.By [email protected]
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Herd Mentality. Why D&O benchmarking is a sales ploy. What to use to make a more informed decision.
9:14
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9:14I talk about how brokers use benchmarking to sell you more D&O insurance. Brokers take advantage of herd mentality so insurers buy more D&O than they need.
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Free Resources for Feedback: Search Engines, eBooks/Manuals/Guides
7:28
7:28
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7:28Search engines return the information that they deem most relevant to a query. So, you can find out what the Internet things about your business just by searching for it. Additionally, brands spend a lot of time and resources on creating eBooks, Manuals and Guides. You can turn there to learn what's going on in your space.…
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Free Resources for Feedback: Video Sharing Communities, Newsletters
8:17
8:17
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8:17YouTube is the second largest search engine. So, it's not hard to see why you'd want to go there and other video sharing sites to watch reviews on your company and other related videos. Newsletters can also be an incredible resource for feedback.By [email protected]
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There are places on the Internet dedicated to your customers sharing how they feel about your business. See what they're saying publicly about your brand.By [email protected]
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Cost and its importance are discussed. Minor differences in coverage can cause major headaches when you have a claim.
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Free Resources for Feedback: Discussion Forums, Q&A Sites
5:38
5:38
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5:38There are conversations going on all over the Internet. One such place where you can get some insight into your business and your industry is through discussion forums and Q&A sites. Listen to find out what you should be looking for.By [email protected]
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S&P Companies not as negative; Gene Therapy manufacturing is stretched thin
7:21
7:21
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7:21Happy national doughnut day! Fewer companies in the S&P are providing negative guidance. What does this mean? How CFOs are protecting their balance sheets in the event their manufacturing is disrupted.
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If there's a topic to be discussed, there's probably a blog (or 20 about it). You can turn to those niche blogs in your space to get feedback about your business or your customers and their needs.By [email protected]
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There is no shortage of free resources available to marketers when it comes to the pursuit of feedback on your business. Social media is an incredible example. See how people feel about your brand, what questions they might have and more.By [email protected]
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Lessons from Halloween when your kids have peanut allergies
8:56
8:56
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8:56Why is Aimmune (AIMT) up today? Is it because Halloween reminded investors how many types of candy have peanuts in them? A lesson on how to make sure you aren’t missing significant coverage gaps in your insurance program. Hint: I learned it from checking my kids Halloween candy.
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Surveys: Which Areas of Your Business or Email Campaigns Need Improvement?
5:17
5:17
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5:17Customer feedback is an important channel in the pursuit of continual improvement. Part of doing customer-centric email marketing is asking them where they think you can do better.By [email protected]
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Surveys: When Do Subscribers Prefer Receiving Your Emails?
5:59
5:59
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5:59One of the biggest questions in email marketing is when to send. You can test and review your reports ... or you can just ask. Send a survey and find out when your subscribers want to hear from you!By [email protected]
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