Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Bjork Ostrom Podcasts
The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.
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3 Branding Mistakes That Are Holding You Back
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25:12
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25:12In this episode: If you feel like you're doing everything right, you're posting consistently, you're optimizing your blog posts for SEO, you're engaging on social media and building your email list, but you're not seeing your brand grow, this episode is for you. The real difference between staying stuck and growth is actually more about your person…
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How Kate Shungu Grew to 800k Sessions a Year from Pinterest by Using a Marketing Campaign
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52:55Committing to consistency, running strategic year-long marketing campaigns, and leaning into a niche with Kate Shungu from Gift of Hospitality. ----- Welcome to episode 528 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Shungu from Gift of Hospitality. How Kate Shungu Grew to 800k Sessions a Year from Pinterest by …
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3 Web Design Mistakes That Are Costing You Traffic
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21:11In this episode: Here’s the truth nobody talks about: a beautiful website doesn’t automatically equal a successful food blog. In fact, some of the best looking websites I see are making critical mistakes that could be hurting their traffic. Today we’re diving into 3 design mistakes that look harmless but are actually costing you readers and traffic…
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How Storytelling Helps Creators Stand Out Online with Brita Britnell
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59:03The power of storytelling, experimenting across platforms, and connecting with your audience with Brita Britnell. ----- Welcome to episode 527 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling (who also happens to be our Social Media Video Expert!). How Storytelling Helps Creators Stan…
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In this episode: When was the last time you actually looked at your recipe index page? If you're like most food bloggers, it's probably been a while – and there's a good chance it's not doing what you think it should be doing. Your recipe index might be one of the most misunderstood pages on your entire website. Many food bloggers treat it like a t…
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How Amy Bakes Bread Grew from 500K to 11 Million Pageviews in Just Two Years
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49:18Managing a rapidly growing business, growing an Instagram account to 520K followers, and scaling to 11 million pageviews in the first half of 2025 with Amy Coyne from Amy Bakes Bread. ----- Welcome to episode 526 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Coyne from Amy Bakes Bread. How Amy Bakes Bread Grew from…
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Unlocking the Hidden Value of Your Recipe Content with Sandie Markle of Blueberri
57:05
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57:05Turning older content into revenue and structuring your content for discoverability with Sandie Markle of Blueberri. ----- Welcome to episode 525 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from Blueberri. Unlocking the Hidden Value of Your Recipe Content with Sandie Markle of Blueberri In this episode,…
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From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom
1:01:57
1:01:57
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1:01:57In this episode: If you have ever felt stuck on the hamster wheel of content creation and struggled to grow your business, you're definitely not alone! Today Bjork Ostrom from Food Blogger Pro and Pinch of Yum joins me to talk about the transition we all face of going from maker to manager. He shares a delegation framework, how to identify which ta…
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How Mary Smith Uses Her 500k Instagram Followers to Monetize Across Platforms
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49:52
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49:52Creating multiple revenue streams, making $100 a day from affiliate revenue, and committing to consistent content creation with Mary Smith from Mary's Whole Life. ----- Welcome to episode 524 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Smith from Mary’s Whole Life. How Mary Smith Uses Her 500k Instagram Follower…
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Turning Followers into Revenue with Ben Jabbawy from Grocers List
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1:01:46Leveraging social media and your email list to make your content work smarter with Ben Jabbawy from Grocers List. ----- Welcome to episode 523 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Jabbawy from Grocers List. Turning Followers into Revenue with Ben Jabbawy from Grocers List In this week’s episode, we’re cont…
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How Pinch of Yum Uses Instagram to Grow Their Email List
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50:09Making Instagram work smarter for your business, repurposing old content, and making the most out of DM automation tools with Lindsay Ostrom from Pinch of Yum. ----- Welcome to episode 522 of The Food Blogger Pro Podcast! This week, Bjork interviews Lindsay Ostrom from Pinch of Yum. How Pinch of Yum Uses Instagram to Grow Their Email List Welcome t…
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Joanie Simon of The Bite Shot on Scaling, Burnout, and Finding Joy Again
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59:01Scaling a Brand, Navigating Burnout, and Finding Your Why with Joanie Simon of The Bite Shot. ----- Welcome to episode 521 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joanie Simon from The Bite Shot. Joanie Simon of The Bite Shot on Scaling, Burnout, and Finding Joy Again In this week’s episode, Joanie gets real abou…
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9 Things I'd Do Differently If I Was Starting A Blog Today
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23:43
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23:43In this episode: Have you ever looked back at your blogging journey and thought, "If only I knew then what I know now"? If you've been blogging for more than a year, you've probably had that exact moment of reflection. The food blogging industry has transformed dramatically over the past decade, and what worked five years ago might not be the best …
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What It Really Takes to Publish a Cookbook with Erin Clarke from Well Plated by Erin
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50:26Pitching, writing, publishing, and marketing a cookbook with Erin Clarke from Well Plated by Erin. ----- Welcome to episode 520 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Clarke from Well Plated by Erin. What It Really Takes to Publish a Cookbook with Erin Clarke from Well Plated by Erin In this episode, we are…
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How Christina Leopold of Addicted to Dates Turned Content into Community and Hit 550K Followers
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49:35The power of consistency, community, and time management with Christina Leopold from Addicted to Dates. ----- Welcome to episode 519 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Christina Leopold from Addicted to Dates. How Christina Leopold of Addicted to Dates Turned Content into Community and Hit 550K Followers Thi…
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How Molly Thompson Grew Her Email List from 15K to 100K
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49:14Surveying your audience, building effective lead magnets, and staying consistent with emails with Molly Thompson from What Molly Made. ----- Welcome to episode 518 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Molly Thompson from What Molly Made. How Molly Thompson Grew Her Email List from 15K to 100K Tired of the ever…
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Why Your Digital Product Launch Failed (And How to Fix It) with Emily Baksa
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1:00:13In this episode: If you've thought about creating digital products to diversify your revenue streams, you're going to love this week's episode. I'm chatting with Emily Baksa, a food copywriter and content strategist, about creating digital products that diversify your revenue and reconnect you with the creative joy of food blogging. She unpacks a t…
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Preserving Tradition While Scaling a Modern Business with Shen Chen from Just One Cookbook
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1:05:00Crafting a brand with meaning and scaling a business with Shen Chen from Just One Cookbook. ----- Welcome to episode 517 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shen Chen, who jointly runs the English-language Japanese food blog Just One Cookbook with his wife Nami. Preserving Tradition While Scaling a Modern Bus…
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Diversifying Income Series: Monetizing Your Email List with Matt Molen
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45:56
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45:56Growing and nurturing your email list, understanding your subscribers' needs, and creating lead magnets with Matt Molen from Email Crush. ----- Welcome to episode 516 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen, the CEO of Email Crush. Diversifying Income Series: Monetizing Your Email List with Matt Molen …
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Diversifying Income Series: Mastering Brand Partnerships with Candice Ward
1:00:25
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1:00:25Build relationships that last with brands, simplify brand outreach, and develop confidence in your offerings with Candice Ward from Eat More Cake ----- Welcome to episode 515 of The Food Blogger Pro Podcast! For part three of our Diversifying Income Series, Bjork interviews Candice Ward from Eat More Cake. Diversifying Income Series: Working with B…
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How Your Website Should Support Your Personal Brand
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26:37In this episode: Your personal brand is the only thing truly setting you apart from countless others in your niche. Yet so many food bloggers hide behind their websites, creating a disconnect between who they really are and what their audience experiences online. Today, I'm sharing how to stop hiding and start authentically aligning your website wi…
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Diversifying Income Series: Cooking Classes with Jess Smith from Inquiring Chef
57:28
57:28
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57:28Making decisions about diversifying your business and launching and running a cooking camp for kids with Jess Smith from Inquiring Chef. ----- Welcome to episode 514 of The Food Blogger Pro Podcast! For part two of our Diversifying Income Series, Bjork interviews Jess Smith from Inquiring Chef. Diversifying Income Series: Cooking Classes Jess Smith…
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Beyond Technical SEO: Content Strategy for Food Bloggers with Jeff Hawley
1:02:35
1:02:35
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1:02:35In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success? In this insightful conversation with SEO expert Jeff Hawley, w…
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Diversifying Income Series: Membership Sites with Adam Sobel
57:25
57:25
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57:25Generating recurring revenue through membership sites, the power of community, and how to scale your business with multiple income streams. ----- Welcome to episode 513 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adam Sobel. Diversifying Income Series: Membership Sites with Adam Sobel In this week’s episode, Adam Sob…
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Making Data Based Decisions For Your Business
27:26
27:26
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27:26In this episode: Have you ever made an emotional decision that impacted your food blog? It can be so easy to chase the next big thing for your business, but you could find yourself frustrated with the lack of results. In today's episode I'll share how you can shift away from emotion based decision making and focus on making data based decisions tha…
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How to Balance Creativity and Consistency in Blogging
54:03
54:03
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54:03Balancing creativity and consistency, maximizing productivity, and navigating food trends with RIz Asad from Chocolates and Chai. ----- Welcome to episode 512 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rizwan Asad from Chocolates and Chai. How to Balance Creativity and Consistency in Blogging This week, we’re chatti…
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The Cost of Content and Why Carla Lalli Music left YouTube
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59:33
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59:33Finding success as a personal brand, balancing creative work with financial sustainability, and leaving YouTube for Substack with Carla Lalli Music. ----- Welcome to episode 511 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carla Lalli Music. The Cost of Content and Why Carla Lalli Music left YouTube Carla Lalli Music …
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Publishing a Fan Cookbook for A Court of Thorns and Roses with Chelsea Cole
52:11
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52:11Reinventing your brand, transitioning from self-publishing to traditional publishing, and developing a cookbook for a fan base with Chelsea Cole from A Duck's Oven. ----- Welcome to episode 510 of The Food Blogger Pro Podcast! This week on the podcast, we are welcoming back Chelsea Cole from A Duck’s Oven. Publishing a Fan Cookbook for A Court of T…
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Creating Reader-First Content and Growing to 800,000 Monthly Page Views with Elena Davis
1:00:19
1:00:19
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1:00:19Prioritizing providing authentic value to your readers, updating old content, and choosing the right marketing channels for your content with Elena Davis from Cucina by Elena. ----- Welcome to episode 509 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena. Creating Reader-First Content and G…
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How Britney-Brown Chamberlain Grew Her Food Blog to a $20K/month Business
56:49
56:49
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56:49Understanding active passive income, creating authentic content, and navigating brand partnerships with Britney-Brown Chamberlain from Britney Breaks Bread. ----- Welcome to episode 508 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Britney Brown-Chamberlain from Britney Breaks Bread. How Britney-Brown Chamberlain Grew …
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Key Strategies for Taking Your Blog Full-Time with Alexandra Shytsman from The New Baguette
1:02:28
1:02:28
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1:02:28Building a full-time business as a food creator over the course of eight years, understanding your 'why,' and meeting your goals with Alexandra Shytsman from The New Baguette. ----- Welcome to episode 507 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alexandra Shytsman from The New Baguette. Key Strategies for Taking Y…
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How to Grow Your Audience as a Food Creator on Reddit
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53:23Understanding Reddit's community dynamics, Reddit posting strategies, and how to maintain a work-life balance with Jacqueline Schell. ----- Welcome to episode 506 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jacqueline Schell from Crafty Cookbook. How to Grow Your Audience as a Food Creator on Reddit In this episode, …
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Balancing Instagram Strategy with Connection with Kimberly Espinel
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41:43In this episode: Is your Instagram strategy draining your creative energy? When today's guest, Kimberly Espinel realized almost all her content had become promotional, she took a bold step back - and discovered a better way forward. We're exploring what actually works on Instagram in 2025, from finding the right mix of content types to maintaining …
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Maximizing Affiliate Revenue with Deep Linking
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52:36Using deep links, understanding your audience's behavior, and tracking links with Scott Allan from URLgenius. ----- Welcome to episode 505 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Scott Allan from URLgenius . Maximizing Affiliate Revenue with Deep Linking Ever wondered how to squeeze every last drop of revenue fro…
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Using AI to Support Your Blog Growth with Hanelore Dumitrache
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43:55In this episode: If you've been wondering whether AI could help or hurt your food blog, this episode will transform how you think about AI as a business tool. Join me for a great conversation with Hanelore Dumitrache as we dive into practical ways AI can streamline your workflow—from cutting blog post writing time by 75%, to uncovering hidden patte…
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From 1K to 250K: The Instagram Growth Strategy That Transformed Joy to the Food
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49:58Using data to navigate helpful content updates and drive social media success and taking your blog full-time with Mika Kinney from Joy to the Food. ----- Welcome to episode 504 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mika Kinney from Joy to the Food. From 1K to 250K: The Instagram Growth Strategy That Transformed…
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A 90 Day Reels Challenge with Ansley Beutler
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44:32In this episode: What happens when you commit to posting Instagram Reels every day for 90 straight days? Today I’m chatting to a blogger who came up with the challenge to create and share daily recipe videos without batching content in advance. You’ll hear what she experienced instead of massive follower growth like you might expect! Whether you’re…
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Finance Mini-Series: Smart Money Habits for Bloggers with Ansley Beutler
1:09:40
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1:09:40Treating your blog like a business, choosing a business structure, and growing your income with Ansley Beutler ----- Welcome to episode 503 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ansley Beutler from Peach Perfect Financials — this is the fourth and final episode of our finance mini-series! Finance Mini-Series: S…
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Finance Mini-Series: How to Become a Sponsor Magnet with Justin Moore
57:11
57:11
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57:11Navigating brand partnerships, tips and tricks for negotiating collaborations, and understanding your worth with Justin Moore. ----- Welcome to episode 502 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Justin Moore from Creator Wizard. How to Become a Sponsor Magnet with Justin Moore In this episode, Justin dives deep …
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In this episode: Wondering if SEO still matters for food blogs in 2025? Despite what you might have heard, Google remains the largest source of traffic on the internet, and food blogs are still ranking prominently in search results. Today, I sit down with Carl Ross from Uku Digital for a discussion all about what's really working right now, from sm…
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From Side Hustle to Full-Time Food Blogger with Amina Al-Saigh
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1:04:01Monetizing a food blog, building a brand, and implementing systems and strategies with Amina Al-Saigh from Hungry Paprikas. ----- Welcome to episode 501 of The Food Blogger Pro Podcast! This week, Bjork interviews Amina Al-Saigh from Hungry Paprikas, where she shares recipes from across the Middle East with an authentic Arab voice. From Side Hustle…
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Finance Mini-Series: The Smart Creator’s Guide to Taxes with Nate Coughran
1:06:32
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1:06:32Setting up an LLC, claiming unique deductions, and deciding on when to hire a tax professional with Nate Coughran from Cookie Finance. ----- Welcome to episode 500 of The Food Blogger Pro Podcast! This is the second episode of our finance mini-series, and we’re excited for Bjork to sit down with Nate Coughran from Cookie Finance. Finance Mini-Serie…
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New Rules for Pinterest Success with Kate Ahl
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46:22In this episode: Are you wondering if Pinterest is still worth your time in 2025? Here's the truth - Pinterest isn't just another social media platform, it's a powerful search engine that can drive consistent traffic to your site for months or even years. In today's episode, I sit down for a really insightful conversation with Kate Ahl from Simple …
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Leveraging 3 Million TikTok Followers to Launch a Product with Dana Hasson
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57:48
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57:48Launching a cookie starter kit product, growing a TikTok following to 3 million followers, and networking with Dana Hasson. ----- Welcome to episode 499 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dana Hasson, an entrepreneur, content creator, self-taught baker, and founder of Homemade Ish. Leveraging 3 Million TikTo…
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Finance Mini-Series: Investing in Your Business with Megan Porta
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56:01Investing in Yourself and your Business, managing seasons of burnout, and the importance of time tracking with Megan Porta. ----- Welcome to episode 498 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Megan Porta from Eat Blog Talk and Pip and Ebby. Investing in Your Business You might recognize Megan Porta from her podc…
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Realistically Navigating the Food Blogging Landscape Today
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19:30In this episode: If the past year has felt like a roller coaster in the blogging world, you are certainly not alone! It seems like every week there was a new threat to the industry and the stability of this career we love so much. With a new year it is a fresh start and the chance to navigate the waters a bit differently this year. In today's episo…
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How to Reclaim Your Time and Find Your Focus
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59:34Mastering time management, outsourcing, and creating a vision for your life with Jaimee Campanella. ----- Welcome to episode 497 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jaimee Campanella. How to Reclaim Your Time and Find Your Focus In this episode, Jaimee Campanella gets real about the time management struggles …
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FBP Rewind: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura
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1:02:03Developing a content strategy and writing blog posts that will get traffic to your blog with Ashley Segura from TopHatRank. ----- Welcome to episode 496 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to one of our favorite episodes with Ashley Segura from TopHatRank and TopHatContent! As bloggers, our goal is to cre…
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FBP Rewind: How to Increase Your Organic Traffic with Keyword Research with Aleka Shunk
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57:06Getting started with keyword research, finding the right keyword research tool, and tracking your keywords with Aleka Shunk from Cooking With Keywords. ----- Welcome to episode 495 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to one of our favorite episodes with Aleka Shunk from Cooking With Keywords! How to Incre…
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The Secret to Building a Family Business and Reaching 2 Million Pageviews
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58:33
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58:33Navigating business ownership with family members, establishing ownership of responsibilities, and creating genuine content with Echo and Erica Blickenstaff. ----- Welcome to episode 494 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Echo and Erica Blickenstaff from the food blog Favorite Family Recipes. The Secret to B…
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