This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to un ...
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A podcast about the war on drugs and the people caught in the middle, brought to you by dedicated science and drug policy journalists Christopher Moraff, Zachary Siegel, and Troy Farah.
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3 Ways That Private Practices Fail in Executing Their Employee Handbook
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13:26Send us a text In this episode of the Private Practice Survival Guide, we discuss the most common mistakes private practices make when implementing and maintaining their employee handbooks. We highlight why failing to update the handbook regularly, neglecting to collect employee signatures, and lacking clear disciplinary policies can lead to compli…
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Differentiating Between an Employee Handbook & Policies & Procedures
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32:45Send us a text In this episode of the Private Practice Survival Guide, we discuss the distinct roles of an employee handbook versus detailed policies and procedures, and why both are essential for private practice compliance and consistency. We explore how the employee handbook serves as a foundational document outlining rights, responsibilities, a…
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The Difference Between Cash-Basis Analysis & Accrual-Basis Analysis
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13:28Send us a text In this episode of the Private Practice Survival Guide, we discuss the pros and cons of cash-basis versus accrual-basis accounting and how each method impacts financial reporting and decision-making. We explore why some private practices benefit from the simplicity of cash-basis accounting, while others need the deeper insights that …
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Understanding Financial Metrics That Drive Your Practice's Success
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35:36Send us a text In this episode of the Private Practice Survival Guide, we discuss the essential financial metrics every private practice owner should monitor to ensure long-term profitability and sustainability. We break down the difference between basic metrics and key performance indicators (KPIs), highlighting which numbers truly impact your bot…
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Crafting An Employee Career Ladder That Does Not Include Management
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13:50Send us a text In this episode of the Private Practice Survival Guide, we discuss how to create growth opportunities for employees who don’t aspire to traditional management roles. We explore how career ladders that focus on skill development, mentorship, and specialization can boost employee engagement and retention. This approach empowers your te…
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Deciphering Your Leadership vs. Management Approach
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36:33Send us a text In this episode of the Private Practice Survival Guide, we discuss the fundamental differences between leadership and management and why private practice owners need to master both. While management focuses on processes and day-to-day operations, leadership is about inspiring, guiding, and empowering your team to reach long-term goal…
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Why We Measure a Client's Net Value vs. Gross Value When Calculating ROI
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11:52Send us a text In this episode of the Private Practice Survival Guide, we discuss the critical difference between evaluating gross revenue and net value when calculating your practice’s ROI. We explain why focusing on net value—after deducting all operational costs—gives a more accurate picture of profitability and long-term sustainability. This ap…
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How to Determine Your Ideal Marketing Budget
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31:21Send us a text In this episode of the Private Practice Survival Guide, we discuss the steps to creating a marketing budget that drives growth while safeguarding your bottom line. We break down how to calculate your client’s lifetime net value and why this figure is essential for determining how much you can afford to spend on acquiring new patients…
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Secret To Sourcing Candidates Without Indeed
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14:13Send us a text In this episode of the Private Practice Survival Guide, we discuss how private practices can go beyond traditional job boards like Indeed to source top talent. We explore creative strategies such as hosting continuing education events, building synergistic networks, and incentivizing current staff to refer strong candidates. By focus…
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Send us a text In this episode of the Private Practice Survival Guide, we discuss how to shift your recruitment strategy from simply filling positions to attracting talent that will stay and grow with your practice. We explore the common barriers private practices face in today’s competitive job market, including remote work demands and shifting em…
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Send us a text In this episode of the Private Practice Survival Guide, we discuss what a business algorithm truly is and why it’s the foundation of a thriving private practice. We explore how this “recipe” allows you to create repeatable, scalable outcomes that align with your financial and operational goals. By identifying the key ingredients in y…
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Send us a text In this episode of the Private Practice Survival Guide, we discuss the concept of a business algorithm and how it acts as the blueprint for your private practice’s success. We break down how a well-crafted algorithm can create consistent outcomes by guiding key decisions related to staffing, operations, and financial planning. You’ll…
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Send us a text In this episode of the Private Practice Survival Guide, we discuss the core mission behind the Private Practice Survival Guide and its commitment to supporting private practice owners in navigating the complexities of modern healthcare. We explore the evolving landscape of private practice management and how this series equips owners…
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Episode 90: Navigating Shifting Chemical Landscapes with Claire Zagorski
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1:10:53The endless whac-a-mole of the drug war, banning one chemical as soon as three more become popular, can never be won. That just isn’t how chemistry or human nature works. But that hasn’t stopped profiteers and special interest groups from pushing the same old strategies, none of which has resulted in significantly lowering overdose deaths or making…
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Episode 89: Can Good Drug Policy Survive 2025?
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45:01Last year was a crazy time for drug policy and 2025 is looking to up the ante on the chaos. Narcotica hosts Chris Moraff, Aaron Ferguson and Troy Farah reflect on what went wrong, what can be done and what to hope for, even in the midst of an escalating crisis. They discuss the recent counts in overdose deaths, how fentanyl is changing (and even di…
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Episode 88: Helping Harm Reduction Flourish with Joy Rucker
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54:58Harm reduction means so many different things to so many different people, and some have even grown weary of the way the term has now been weaponized. How do we get back to the true core of helping people? Maybe by returning to the roots of the harm reduction movement to understand why these practices evolved in the first place. On this episode, Na…
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Episode 87: Drug Testing Equals Empowerment with Dr. Nabarun Dasgupta and Charlton Roverson
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1:06:30On today’s episode, we’re going to talk about drug testing but not the tedious ways in which you should (probably) do it. There are plenty of great guides out there which we’ll link to one or two in the show notes. Instead, we’re going to discuss how drug testing equals empowerment. It’s more than just knowing what you may or may not be taking. It’…
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Bonus Episode: When Nothing Changes Nothing Changes from Naturally Noncompliant
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32:08Narcotica and Narcomedia are proud to share an exciting new sibling podcast, Naturally Noncompliant, which is about people who stand in line and fight for safe supply, especially methadone, the original safe supply. Methadone is the first frontier in this fight, and this show emphasizes the voices of patients and directly impacted people in that ba…
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Episode 86: Why Naloxone Still Matters with Nancy D. Campbell
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1:15:04Naloxone is a miracle drug. Calling any drug a miracle can be problematic, but admittedly there are a few of them, in my opinion: penicillin, insulin, mifepristone and misoprostol, thorazine, viagra (cough, cough) and yes, naloxone. I think it qualifies as a miracle drug, something that works so well it is astonishing. So many people fought so hard…
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Episode 85: “Narcoterrorism” is just another forever war lie with Oswaldo Zavala
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1:09:41If you only get your international drug policy history from Netflix, you might think that the drug traffickers in Mexico are a smart, coordinated system of violent sociopaths that control the government. They are cartels. Therefore they have leadership, and hierarchies and tangible targets that can be taken out just like in a Call of Duty game. Thi…
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Episode 84: How Drug Seizures Damage Public Health with Drs. Bradley Ray, Jennifer J. Carroll and Brandon del Pozo
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1:09:30Like some kind of perverse fishing expedition, we’re all familiar with the drug warriors’ favorite form of theater: the drug bust. Every police department seems to do this, posing their officers with huge (or even tiny, inconsequential) bags of drugs, stacks of cash and sometimes a cache of weapons, propping everything up as if it’s the prize that …
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Episode 83: The Parents Who Oppose The War on Drugs with Tamara Olt and Gretchen Bergman
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1:19:30The War on (People who Use) Drugs has claimed over a million victims in the last two decades, every fatal overdose representing deep policy failures that attempt in vain to control normal human behavior: self-medicating and inducing euphoria. None of this wonky policy bullshit matters much when you’re the parent of a child who dies from an overdose…
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Episode 82: Drug War Activism and the Future of Harm Reduction with Louise Vincent
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1:12:18The Drug War is more brutal than ever. Overdose deaths are still shattering records, there’s talk of war with the cartels, increased penalties are just making things worse, there’s little money for harm reduction programs or addiction treatment, yet plenty of cash for prisons, cops and the DEA, weird new drugs are appearing that no one knows how to…
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Episode 81: Harm Reduction Against the Prison-Industrial Complex
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1:15:43Harm reduction is an imperfect philosophy that serves as the only wedge between prohibition and what we all really want, which is a healthy, productive society. If more police and prisons could make drugs safer, we’d have a lot less overdose deaths and problematic addiction. But that’s not what’s happening. Drugs are more available than ever, while…
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Episode 80: A Messy History of Methadone with Dr. Zoe Adams
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1:16:58At Narcotica, we’ve often talked about how methadone is one of the most over-regulated substances on the planet. It’s not a perfect drug — nothing is — but it helps a lot of people. So why is it so hard to access? On this episode, the crew (Zachary Siegel, Chris Moraff and Troy Farah) speak with Dr. Zoe Adams, an internal medicine resident at Massa…
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Episode 79: Is California Really Progressive on Drugs? with Dr. Isaac Jackson
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1:12:41People have this conception that San Francisco’s streets are just overflowing with human shit and people injecting drugs in the open. Stereotypes about California being overrun with homeless encampments and open-air drug markets abound, as if these things don’t exist in other states, while politicians in Arkansas and Oklahoma, for example, warn aga…
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Motivation With Metrics In Order To Move The Needle!
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44:07Send us a text Brandon breaks down the motivation behind metrics and how to create a story that ultimately moves the needle. Brandon builds a strategy around using metrics with patients, employees, and even insurance companies to optimize your trajectory. http://www.wellnessworksmp.com Welcome to Private Practice Survival Guide Podcast hosted by Br…
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Choosing The Right Personality Test To Build A Cohesive Team
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49:19Send us a text In this episode, Brandon will break down the role of utilizing a personality test to build a cohesive team. He will highlight 3 common personality tests that many organizations utilize, and share real feedback from each test and the impact it would have on Brandon if he were to hire or manage himself as a team player based on the res…
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Breaking Down Your Financial Profit & Loss Statement: Secrets To Budgeting For An Upcoming Year
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40:11Send us a text This episode will breakdown the essential data points in your profit and loss statement. It will give you industry standards on notable metrics connected to your profit and loss statement. It will also share strategies on how to build a budget based on your profit and loss. http://www.wellnessworksmp.com Welcome to Private Practice S…
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Episode 78: Drug Use in a Post-Roe World with Dinah Ortiz
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54:31A future where abortion drugs like mifepristone and misoprostol are trafficked just like fentanyl or methamphetamine or where birth control is sold on the street corner like crack cocaine is really not that distant of a reality, if it’s not already happening. The drug war is deeply intertwined with reproductive rights. That’s not always obvious to …
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Episode 77: Harm Production — The Hazards of Drug Courts with Dave Lucas
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1:04:45The United States sure loves to cage people. Incarceration statistics can be shocking, but they can be cited so often that they can lose their potency. It can seem abstract or just the way things are. But it is completely immoral that the U.S. throws more people into cages than any other country for which we have reliable data. In order to partiall…
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Crafting Your Employee Benefits Package As A “Mom & Pop” Size Private Practice
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45:47Send us a text In this episode, we uncover creative strategies to develop a benefit package that is valued, creates retention, and stands out from the traditional approach to employer sponsored benefits. http://www.wellnessworksmp.com Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness …
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Episode 76: How To Change Your Mind About ALL Drugs with Veronica Wright
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49:51Certain celebrity authors want to help you accept that certain drug use is OK—and there’s nothing wrong with psychedelic exceptionalism, but it overlooks the biggest destructive forces of the drug war. Yet, legalizing drugs like meth, heroin and cocaine remains a hard sell for even the most progressive of drug policy reformers. So how do we cross t…
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Send us a text In this episode, Brandon uncovers the different types of medical billing audits to be prepared for as a private practice. In addition, Brandon brings strategies and checklists for preparing to do a self audit of your documentation and medical billing processes. http://www.wellnessworksmp.com Welcome to Private Practice Survival Guide…
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Episode 75: Copaganda — The Favorite Tool of Drug Warriors with Alec Karakatsanis
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58:01No matter what the problem is, whether it’s fentanyl overdoses or mass shootings, the solution to all of our problems is always more money and bigger budgets for police, prosecutors and prisons. Funny how that works, right? If crime goes up we need police, if crime goes down it’s because of the police, so we still need more police. They can’t lose!…
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Episode 74: Cannabis And Capitalism — Preventing Another Big Tobacco with Shaleen Title
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58:43For good reason, about 150 million people use cannabis, according to the World Health Organization. That’s around 3 percent of the global population or the entire population of Russia. In most places, smoking the flowers or extracts of this plant can come with some steep legal consequences: long prison sentences, heavy fines, loss of civil rights, …
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Strategies For Creating Your Private Practice Marketing Plan
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33:47Send us a text In this episode, Brandon breaks down the reason for creating a private practice marketing roadmap and the key ingredients to executing a successful marketing strategy. Topics covered include sections in your marketing plan, KPI and accountability, how to calculate your patient acquisition cost to develop a marketing budget, and so mu…
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Episode 73: Oh No! Not Naltrexone! with Nancy Curran
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1:08:35Naltrexone, also known by its brand name, Vivitrol, is an opioid antagonist that kicks opioids off of opioid receptor in the brain, not unlike naloxone. But thanks to a combination of overprescription, unscrupulous marketing practices and ubiquitous use over more effective alternatives, naltrexone is a very controversial drug. In fact, a common rea…
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Private Practice Marketing: Search Marketing vs. Disruptive Marketing
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40:00Send us a text This information packed episode breaks down 7 strategies to optimize your disruptive marketing approach. In addition, Brandon Seigel will uncover 10 strategies to optimize your search marketing approach. If you are struggling to attract new clients, this is a must listen episode. http://www.wellnessworksmp.com Welcome to Private Prac…
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Episode 72: When The Trip Doesn’t End with Ed Prideaux
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1:17:41Psychedelics and other drugs can trigger a condition called Hallucinogen Persisting Perception Disorder, a terrible name for a real condition that we don’t have much data on and is poorly understood. But while it’s clear that psychedelics shouldn’t be illegal, it’s also clear we’re still learning about some of the risks. This fascinating and often …
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Everything EMR: How To Pick Your Ideal EMR/EHR Software Solution
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37:57Send us a text One of the most essential tools in today’s private practice is the practice management software also known as an EMR. This episode breaks down essential strategies to keep in mind when making a change of EMRs and what to look for in your next system. http://www.wellnessworksmp.com Welcome to Private Practice Survival Guide Podcast ho…
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Episode 71: Aduhelm, Obscene Drug Prices and Big Pharma Tactics with Dr. John Abramson
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1:02:28It’s easy to hate the massive pharmaceutical corporations that extract obscene profit from the healthcare system—and there are many, many reasons why you should distrust these companies, although the situation is far more complex than “Big Pharma = bad.” But how did we get here? How did medical care get so expensive, so complicated and sometimes, s…
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Episode 70: How Testosterone Bans Criminalize the Body with Adryan Corcione
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52:35Imagine banning a chemical that we all make in our bodies. But that’s exactly where drug war logic takes us and why testosterone is Schedule III on the Controlled Substances Act, alongside ketamine and buprenorphine. Testosterone is painted as some dangerous substance that must be locked up. These outlandish fears led to restrictive laws which lead…
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The Secret To Implementing An Effective Cancellation Policy
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35:23Send us a text In this episode, Brandon breaks down the impact that cancellations are having on private practice’s stability in today’s environment. Brandon brings strategic objectives in implementing a policy that makes an impact and what it takes to hold patients more accountable in such an ever changing world. http://www.wellnessworksmp.com Welc…
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Episode 69: The Promise and Peril of the Psychedelic Mainstream with Shelby Hartman and Madison Margolin
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53:50Psychedelics are not exactly taking the same path that cannabis has taken to the mainstream, but there are some similarities. In the late ‘90s and early aughts, when medical cannabis was first starting to take hold in California, quasi-legal businesses popped up overnight, with a lot of questionable quality control and these shops were often raided…
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Recruiting For Retention: Strategies In Prioritizing Your Employee Roadmap
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42:48Send us a text In this episode, Brandon expresses his passion about the challenges of employee retention and emphasis on recruitment for retention. Brandon breaks down key statistics impacting retention, the importance of optimizing your interview and on-boarding processes, and the strategic approach that is necessary in prioritizing your employee …
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Episode 68: Is The Drug War Getting Better… Or Worse? with Zach Siegel, Chris Moraff and Troy Farah
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1:10:13On this episode, Narcotica co-hosts Zachary Siegel, Chris Moraff and Troy Farah interview each other, riffing on one question: Is the drug war getting better… Or worse? They cover everything from nitazenes, Dopesick, the Drug User’s Liberation Front, banning psychedelics like DiPT, benzo dope, West Virginia, buprenorphine, psychedelic exceptionalis…
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Episode 67: Methadone in the Time of Covid with Danielle Russell
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58:10Harm reduction programs like syringe access, supervised consumption or even just handing out condoms on the street, can be some of the only access to healthcare some people encounter. Definitely not all, but some people who use drugs routinely shun going to the doctor—not because they don’t care about their health, but because our for-profit health…
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3 Books That Can Transform Your Private Practice Entrepreneurial Journey
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40:41Send us a text In this episode, Brandon brings great motivation and strategies through presenting 3 of his favorite books for 2022 and the key takeaways he has seen personal benefit from on his own entrepreneurial journey. http://www.wellnessworksmp.com Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, Pre…
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Episode 66: Overlooking Alcohol and The Nature of Addiction with Dr. Stanton Peele
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1:09:10Booze is one of the most ancient and most prolific drugs in society, yet for some reason, it’s always placed in some separate category. Drugs and alcohol. Even at Narcotica, we’ve done over 65 episodes about drugs and not one of them has focused solely on ethanol. We just haven’t gotten to it yet, we’ve had so many other topics we’ve wanted to expl…
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